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7 Financial Power Moves from Taylor Swift’s Playbook · She's On The Money

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  Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yor
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  Speaker 1: the Order KERNI Whoalbury and a waddery woman. And before
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  Speaker 1: we get started on She's on the Money podcast, I
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  Speaker 1: would like to acknowledge the traditional custodians of the land
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  Speaker 1: of which this podcast is recorded on a wondery country,
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  Speaker 1: acknowledging the elders, the ancestors and the next generation coming
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  Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing
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  Speaker 1: and the storytelling of you to make a difference for
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  Speaker 1: today and lasting impact for tomorrow. Let's get into it.
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  Speaker 2: She's on the Money. She's on the Money.
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  Speaker 3: Hello, and welcome to She's on the Money podcast that
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  Speaker 3: helps you make smart money moves, just like Taylor Swift,
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  Speaker 3: whose net worth has just been updated to one point
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  Speaker 3: six billion dollars. If you didn't know already, my name
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  Speaker 3: is Victoria Devine. I am a retired financial advisor. I
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  Speaker 3: am scarily a best selling author, and yes, I am
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  Speaker 3: a certified swifty. I mean I did go to Taylor
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  Speaker 3: Swift's concert here in Melbourne at thirty nine weeks pregnant,
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  Speaker 3: and I regret nothing. I was lucky enough to be
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  Speaker 3: at her era's tour, and yes, my friend, it was
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  Speaker 3: as good as you think it was. But while I
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  Speaker 3: was screaming along to literally all of her songs, Taylor
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  Speaker 3: was quietly making financial moves that got her on the
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  Speaker 3: Forbes Billionaire List. If that's not a flex, I don't
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  Speaker 3: know what it is. So today, my friend, we are
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  Speaker 3: marrying my two favorite topics, Taylor Swift and money together,
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  Speaker 3: and we are deep diving into some of those clever
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  Speaker 3: money moves and breaking down how you can maybe take
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  Speaker 3: a page out of miss Taylor Swift's billionaire playbook, even
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  Speaker 3: if your bank account isn't quite there yet neither, So
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  Speaker 3: stick around and we're going to talk about how you're
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  Speaker 3: going to level up your finances Swift style. So before
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  Speaker 3: we dive deep into the lessons, I just want to
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  Speaker 3: take a moment to appreciate how massive Taylor Swift's financial
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  Speaker 3: success is, so beyond her music career, which I think
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  Speaker 3: we can all agree is epic, beyond whether you are
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  Speaker 3: or are not a Swifty I kind of don't care.
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  Speaker 3: I think we can all agree that she is a
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  Speaker 3: financial mastermind. And after officially joining the Forbes Billionaire Club
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  Speaker 3: in twenty twenty three. I didn't even know there was
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  Speaker 3: such club until she was on it, and then I
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  Speaker 3: knew about it. They've just updated her net worth to
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  Speaker 3: be a jaw dropping one point six billion dollars as
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  Speaker 3: of this month thanks to her eras tour which get
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  Speaker 3: this is, brought in over five hundred million dollars, re
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  Speaker 3: recording her albums and making some savvy real estate investments.
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  Speaker 3: Taylor's actually proven that she's not just a musical icon,
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  Speaker 3: She's actually a financial powerhouse. And I wish she'd talk
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  Speaker 3: about it more. So if anyone could just call Taylor
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  Speaker 3: up and get her on money diaries, that would be
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  Speaker 3: a lead. But who doesn't want to take a page
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  Speaker 3: from that playbook? So let's talk about some lessons she
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  Speaker 3: has taught us without actually vocalizing them. The first is
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  Speaker 3: she has a really diverse income stream, so Taylor doesn't
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  Speaker 3: actually just rely on recording a song and putting it
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  Speaker 3: out there. She actually has a whole heap of income streams.
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  Speaker 3: So she's got her tours, she actually has her hand
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  Speaker 3: in everything from merchandise to real estate, which I think
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  Speaker 3: is really important and we can learn from that because
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  Speaker 3: it is so important to diversify our income streams. Arguably
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  Speaker 3: it's essential. It's about making sure that you don't have
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  Speaker 3: all your eggs in one basket. So we talk about
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  Speaker 3: this in the community all the time, like can you
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  Speaker 3: organize a side hustle, could you sell some extra stuff?
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  Speaker 3: Could you start investing? And when you are investing, making
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  Speaker 3: sure you're not just picking one asset because if like
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  Speaker 3: let's say Taylor couldn't sing and she just purchased property,
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  Speaker 3: what if property market was down, she wouldn't have another
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  Speaker 3: income stream to prop that up. And I mean, I
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  Speaker 3: am hoping that the sun shines forever on Taylor Swift,
• 4:09
  Speaker 3: but right now she's making hey, while the sun is shining,
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  Speaker 3: right she is obviously going ham on the tours while
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  Speaker 3: she is at the peak of her popularity, but she's
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  Speaker 3: also making sure that she's got a heap of merchandise
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  Speaker 3: going out and other places that you can funnel money.
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  Speaker 3: Not only that, but she's dabbling in brand partnerships, which
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  Speaker 3: I think is low key genius. Back to property though,
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  Speaker 3: as you guys maybe or don't know, like I don't know,
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  Speaker 3: maybe I am creepy level of swift Y fan, But
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  Speaker 3: Taylor owns property in the UK and she also owns
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  Speaker 3: it in the US, and she has an estimated eighty
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  Speaker 3: million dollars worth of her money in real estate investments,
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  Speaker 3: which I think is absolutely insane. And back to brand partnerships,
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  Speaker 3: She's not just doing little influencer Instagram posts, which obviously
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  Speaker 3: we wouldn't expect from Taylor anyway, but she's partnering with
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  Speaker 3: key brands that I would say are really aligned to
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  Speaker 3: her target demographic, which is it's very smart, like Diet Coke,
• 5:02
  Speaker 3: who doesn't love a crispy Diet Coke, who hasn't got
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  Speaker 3: an Apple iPhone in the hands, And she's working with
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  Speaker 3: kids as well, and those have significantly contributed to her wealth.
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  Speaker 3: So that, I guess, is all I want to talk
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  Speaker 3: about when it comes to diversification. If we take anything
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  Speaker 3: from Taylor, it is that diversification is key. The next
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  Speaker 3: is taking control of your narrative and in particular, your
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  Speaker 3: financial narrative. So let's be honest, I think we would
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  Speaker 3: be all living under a rock if we didn't know
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  Speaker 3: that Taylor Swift has re recorded all of her albums
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  Speaker 3: like I Am waiting on baited breath for the next
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  Speaker 3: one to drop, and Taylor has taken absolute control of
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  Speaker 3: her story by choosing to re record her albums, which
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  Speaker 3: she definitely didn't have to do, and refusing to let
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  Speaker 3: business deals define her. And I think that that is
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  Speaker 3: honestly so inspiring. Like she's been through some pretty hard
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  Speaker 3: times which for a lot of people would just push
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  Speaker 3: them completely off the cliff and she would go absolutely not,
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  Speaker 3: like I don't want to do this anymore, like it
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  Speaker 3: is what it is, like, maybe this isn't for me,
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  Speaker 3: But she has taken ownership of her finances by creating
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  Speaker 3: I would say, some pretty clear goals, creating a plan,
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  Speaker 3: sticking to it, and implementing it. I think it's so
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  Speaker 3: important that if you've got a vision and it's not
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  Speaker 3: going where you want it to go, you can change that.
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  Speaker 3: And I mean, she has based a number of significant challenges,
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  Speaker 3: but I don't think anyone would say that she backed
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  Speaker 3: down from them. It is so important that even when
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  Speaker 3: challenges pop up, if you have a clear vision and
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  Speaker 3: you have clear goals, we're still going towards them. So
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  Speaker 3: you're probably up with the gospel if you're not up
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  Speaker 3: with the goss. Taylor had to re record her first
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  Speaker 3: six albums after the rights to her original masters were
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  Speaker 3: sold or stolen, but like, that's alleged, right, and this
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  Speaker 3: actually allowed her to regain complete control and ownership of
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  Speaker 3: her music. So she's used the original names right. So
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  Speaker 3: her album Red is now read but Taylor's version has
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  Speaker 3: sold six hundred and five thousand album equivalent units in
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  Speaker 3: its first week. In its first week, Fearless, Taylor's version
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  Speaker 3: sold two hundred and ninety one thousand aeus, which actually
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  Speaker 3: far outperforms the original. Talk about the community getting behind her,
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  Speaker 3: and then her re records have received immense support right
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  Speaker 3: from me, from fans, and from platforms like iHeartRadio who
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  Speaker 3: are committed to only playing the re recorded versions. I
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  Speaker 3: think that's such a slay anyway, moving on, I have
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  Speaker 3: another lesson written down, and it is that she is
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  Speaker 3: great at adapting and evolving. I don't know about you,
• 7:28
  Speaker 3: but I became a massive Taylor Swift in her country era.
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  Speaker 3: I thought that I was going to be also a
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  Speaker 3: country singer. Can I sing? Absolutely not? But that is
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  Speaker 3: all I belt it out in my sixteen year old bedroom.
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  Speaker 3: And her career is, I guess, a masterclass in adaptation
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  Speaker 3: and evolution. So each of her ears has represented I
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  Speaker 3: guess a very distinct reinvention from country singer that I
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  Speaker 3: knew and loved when I was young to essentially being
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  Speaker 3: the biggest pop star in the entire world. And maybe
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  Speaker 3: I'm clutching at straws here, but I think that we
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  Speaker 3: could compare this to how financial goals can change over time,
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  Speaker 3: and the need to adapt is going to change as
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  Speaker 3: we grow, as we become interested in different things. So,
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  Speaker 3: for example, eighteen year old Victoria had no interest in
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  Speaker 3: starting a family or moving in with a boy, or
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  Speaker 3: saving or investing, but now I do. Let's look at this.
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  Speaker 3: Her reputation era in particular, I would say marked a
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  Speaker 3: stupidly bold shift, leaning into like darker, moodier, edgier images
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  Speaker 3: with themes of defiance and self empowerment, which I was
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  Speaker 3: obsessed with, like the snake symbolism. You would not have
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  Speaker 3: caught me embracing that. But Taylor turned to all the
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  Speaker 3: criticism that she got from that into I guess, a
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  Speaker 3: badge of resilience and honor, and by consistently reinventing herself
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  Speaker 3: and refreshing who she wants to be, Like the shift
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  Speaker 3: to I guess more pastal colors in her lover era,
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  Speaker 3: She's really kept her brand fresh, relevant and ever evolving.
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  Speaker 3: And I mean that when my team and I went
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  Speaker 3: to the Errors tour, Oh the out and it's on
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  Speaker 3: point and so diverse. All right, I feel like I've
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  Speaker 3: covered some relatively serious ground, also not serious ground, but
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  Speaker 3: there's still more to come. So after the break, we
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  Speaker 3: are going to be diving into how you can actually
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  Speaker 3: negotiate like a billionaire in the making. So my friends,
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  Speaker 3: stick around, welcome back. Now we've covered what I'd say
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  Speaker 3: is adapting your money strategy, like Taylor, Let's now talk
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  Speaker 3: about something that I think she's mastered, and that is
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  Speaker 3: knowing her worth. Like, oh, my gosh, negotiate your worth
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  Speaker 3: is the next lesson or the fourth lesson I want
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  Speaker 3: to talk about. And do you remember back in twenty
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  Speaker 3: fourteen when she took on Spotify, Taylor literally pulled all
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  Speaker 3: her music from Spotify and protested because the platform was
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  Speaker 3: paying artists really low compensation Iconic. She did return in
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  Speaker 3: twenty seventeen after negotiating better terms, but it took her
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  Speaker 3: pulling all of her music off to actually be able
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  Speaker 3: to negotiate that those better terms, and this decision actually
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  Speaker 3: set a precedent for artists advocating for fairst dreaming compensation,
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  Speaker 3: isn't that cool? Her advocacy for herself was also publicly
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  Speaker 3: advocating for others. And I think the importance here is
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  Speaker 3: that negotiating for a raise or a better deal and
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  Speaker 3: alone or even with service providers not that deep. What's
• 10:21
  Speaker 3: the worst thing? They can say no? And we can
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  Speaker 3: make Like Taylor, if it's not working for you, you can leave,
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  Speaker 3: you can find someone better, You can do better for yourself.
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  Speaker 3: And I think that advocating for yourself is just so necessary.
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  Speaker 3: And I think there seems to be this hang up
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  Speaker 3: that advocating for yourself makes you greedy, when that's not
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  Speaker 3: the case at all. Advocating for yourself brings you higher,
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  Speaker 3: and the higher you get, the higher others get. A
• 10:44
  Speaker 3: rising tide. My friend lifts all ships. The next thing
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  Speaker 3: I want to talk about is leveraging your personal brand
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  Speaker 3: or she is perfect when we talk about this, like
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  Speaker 3: Taylor's financial success is honestly, it's not just about her music,
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  Speaker 3: It's about her personal brand as a whole. She's crafted
• 11:02
  Speaker 3: this perfectly curated public persona that evolves with each era
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  Speaker 3: she goes through. So back to what I was talking about,
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  Speaker 3: before from I Guess this Country Innocent Sweetheart to being
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  Speaker 3: the biggest pop icon in the entire world. And building
• 11:18
  Speaker 3: personal brand can open doors to additional income opportunities and recognition. So,
• 11:23
  Speaker 3: whether it's in your career, at work as a side hustle,
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  Speaker 3: or maybe your online presence, why don't you leverage who
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  Speaker 3: you are and what you stand for because it can
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  Speaker 3: actually create long term financial success. Whether it's in the background.
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  Speaker 3: You don't even have to have social media for this, right,
• 11:39
  Speaker 3: but you could be building personal relationships through your professional community.
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  Speaker 3: You could be showing up at events, you could be
• 11:46
  Speaker 3: engaging in conversations and be open to collaboration. And I
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  Speaker 3: think that that is a really big point. Like it's
• 11:53
  Speaker 3: also about really backing yourself, and Taylor does that really well. Now,
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  Speaker 3: the next lesson that I have dotted down is planned
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  Speaker 3: for the long game. I mean, she's played it in
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  Speaker 3: every aspect. She'sn't just thinking about next year. She's making
• 12:06
  Speaker 3: decisions that are gonna benefit her for literal decades. And
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  Speaker 3: I mean she I don't know if you guys have
• 12:13
  Speaker 3: seen the videos of her on TikTok where people have asked, well,
• 12:16
  Speaker 3: how did you actually train for the errors tour because
• 12:19
  Speaker 3: she sings like she full pelts out for three hours,
• 12:22
  Speaker 3: Like it's actually insane. How she manages to dance and
• 12:25
  Speaker 3: sing and not lip sync, like it actually blows my mind.
• 12:29
  Speaker 3: But she is the mastermind of thinking long term. I
• 12:32
  Speaker 3: don't know if you've seen those videos, but like she
• 12:34
  Speaker 3: literally stood and ran a marathon on a treadmill while singing.
• 12:38
  Speaker 3: That's how she did it. And I mean, I'm not
• 12:40
  Speaker 3: that committed, so I'm not planning on doing that. But
• 12:42
  Speaker 3: she is literally a master of thinking long term. Her
• 12:45
  Speaker 3: decision to re record all of her albums and then
• 12:49
  Speaker 3: regain control over her music rights showed that she not
• 12:52
  Speaker 3: only has commitment to herself and who she is and
• 12:55
  Speaker 3: wanting to show them where to shove it, but also
• 12:58
  Speaker 3: her future earnings and the ownership of her music. And
• 13:00
  Speaker 3: beyond her music, she invests in other places like real estate,
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  Speaker 3: and she's been strategically planning her career moves to ensure
• 13:08
  Speaker 3: sustained financial growth and stability. She's an actual icon I mean,
• 13:12
  Speaker 3: I feel like I could get heaps of you investing
• 13:14
  Speaker 3: just by sharing that she has a share portfolio and
• 13:16
  Speaker 3: a financial advisor like iconic behavior. Let's be honest. I
• 13:20
  Speaker 3: think the importance here is that Taylor clearly gets it.
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  Speaker 3: She's benefiting from compound growth, not only in her career,
• 13:28
  Speaker 3: where you know, small things are starting to add up,
• 13:31
  Speaker 3: those decisions are starting to pay dividends, but also her
• 13:33
  Speaker 3: financial decisions, her share portfolio, her property portfolio. She's just
• 13:37
  Speaker 3: smart at it. We can do that too, It is
• 13:39
  Speaker 3: not that hard. The next lesson I've got for you
• 13:42
  Speaker 3: is a really big one, and it's one that I
• 13:44
  Speaker 3: have historically struggled with as well, And it's no when
• 13:47
  Speaker 3: to walk away. So obviously, when Taylor decided to tell
• 13:53
  Speaker 3: her previous record label, Big Machine Records, to get stuffed,
• 13:57
  Speaker 3: and she decided to sign with Republic Records, she negotiated
• 14:01
  Speaker 3: full ownership of her future masters. So like her hystorical
• 14:06
  Speaker 3: label meant that she didn't own that, but when she
• 14:08
  Speaker 3: signed with Republic Records, she made sure that if she
• 14:11
  Speaker 3: was to ever leave again, this wouldn't be an issue.
• 14:14
  Speaker 3: And this actually allowed her to completely rebuild her career
• 14:18
  Speaker 3: on her own terms and increased her earning potential significantly.
• 14:23
  Speaker 3: So I think it's really important to know when to
• 14:25
  Speaker 3: pull the pin, like you can walk away from a
• 14:28
  Speaker 3: bad investment, you can walk away from a bad job,
• 14:30
  Speaker 3: or a bad boyfriend, or a situation that is no
• 14:32
  Speaker 3: longer serving you. I think it's important that if you're thinking,
• 14:36
  Speaker 3: maybe I need to start fresh, but ah Vi, I've
• 14:38
  Speaker 3: invested like seven years in this job. I don't want
• 14:41
  Speaker 3: to walk away from it now I might get a
• 14:42
  Speaker 3: promotion like that can be a really hard decision to make.
• 14:46
  Speaker 3: But if Taylor has taught us anything, it's you need
• 14:49
  Speaker 3: to own your own narrative. So why not just rewrite
• 14:52
  Speaker 3: your financial era or your next era here, just like
• 14:55
  Speaker 3: her journey from literally being a country singer icon, like
• 14:59
  Speaker 3: no one I would have guessed at that point, she
• 15:01
  Speaker 3: would become the world's biggest pop star, you can actually
• 15:05
  Speaker 3: choose to evolve your finances and your choices. If your
• 15:09
  Speaker 3: values are currently at odds with your beliefs, that can change.
• 15:13
  Speaker 3: Maybe it's time that you negotiate that raise, or start investing,
• 15:17
  Speaker 3: or start diversifying your income stream, whatever it is. I
• 15:20
  Speaker 3: think we should just make it big. So this weekend,
• 15:23
  Speaker 3: obviously I want you to listen to some Taylor Swift,
• 15:25
  Speaker 3: but I want you to also channel you inner Taylor mate.
• 15:28
  Speaker 3: If she can re record all of her albums, and
• 15:30
  Speaker 3: take back control. You can absolutely own your financial future.
• 15:34
  Speaker 3: And while you're at it, my friend, don't forget to
• 15:37
  Speaker 3: subscribe because, like Taylor, I would say that we have
• 15:40
  Speaker 3: plenty of hits to still come. And I mean, if
• 15:42
  Speaker 3: Taylor knew about this podcast, obviously should be subscribed, So like,
• 15:45
  Speaker 3: get ahead of the curve. I'm off to enjoy the weekend.
• 15:48
  Speaker 3: I literally am going to put on my eras to
• 15:51
  Speaker 3: a concert playlist on Spotify. Thank you for negotiating yourself
• 15:54
  Speaker 3: back there, Taylor. I'm going to be dancing in my
• 15:56
  Speaker 3: living room and I will see you on Monday for
• 15:59
  Speaker 3: another money.
• 16:06
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