Latest / The Wellness in Hospitality Podcast
133. Meet the Deep Traveller: The Guest Every Boutique Hotel Wants With Richard Lindberg
Most hotels still ask: Where do our guests want to go?
But the next generation of travellers is asking something entirely different:
👉🏽 Why am I going?
The next era of travel isn’t about where we go, it’s about why.
In today’s episode, I sit down with Richard Lindberg, the founder of One Planet Journey, and we explore the rise of the Deep Traveller: the purpose-driven guest reshaping how we think about tourism, wellness, and legacy.
When Swedish entrepreneur Richard Lindberg took six months off to drive from Stockholm to Lisbon, he didn’t just discover new places, he discovered a new way of…
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