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AI Won't Save You (and Other Creative Tips) with Kate Mountz, Senior Content Strategist at Workweek | Ep. 360
Marketers love to talk about great copy…but few actually know how to write it.
Kate Mountz does. She’s one of the sharpest content marketers in the game, and in this episode, she and Daniel break down the mindset and mechanics behind writing that converts, connects, and actually feels human.
They get into how marketers can use research to find real insights (not just filler), how to build a brand voice that scales, and why your quirks as a writer are the key to authenticity in a world full of AI content.
Kate shares her journey from raising her hand to run social media at a startup to…
The skinny
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