skinny.

Latest / Responsibly Different™

Super Bowl Ads: Hype, Hustle, and the Hard Truth

It wouldn’t be a media podcast if we didn’t talk about the Big Game! But here’s the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl. Who knew?! In this episode, we break down why the Super Bowl still matters (even if you’re not buying a $8M ad), how regional buys, social engagement & retail tie-ins can drive impact, and why mid-sized brands should rethink their Super Bowl strategy. No creative breakdowns here—just real talk about how smart brands win Super Bowl weekend without breaking the bank.

Enjoying this content? Text us your thoughts! (if…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.