Latest / Imperfect Marketing / 160: Leveraging LinkedIn for PR Success: Julie Livingston's Masterclass on Building Authentic Connections and Visibility

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160: Leveraging LinkedIn for PR Success: Julie Livingston's Masterclass on Building Authentic Connections and Visibility · Imperfect Marketing

• 0:28
  Speaker 1: Hello and welcome back to another episode of Imperfect Marketing.
• 0:32
  Speaker 1: Today I am really excited we have Julie Livingston.
• 0:36
  Speaker 1: She is a New York City-based public relations and LinkedIn marketing expert.
• 0:40
  Speaker 1: She specializes in raising the visibility of senior leaders by developing their thought leadership and media placement as a means of strengthening competitive advantage, increasing stakeholder engagement and retaining talent.
• 0:54
  Speaker 1: Welcome, thank you so much for joining me, julie.
• 0:57
  Speaker 2: Oh, Kendra, it's great to be here with you.
• 0:58
  Speaker 2: Thanks for having me.
• 1:00
  Speaker 1: Okay, so PR and LinkedIn.
• 1:03
  Speaker 1: What does PR have to do with LinkedIn?
• 1:06
  Speaker 2: It sounds like a funny combination, right, but it's really a natural fit.
• 1:09
  Speaker 2: There are so many synergies and connections.
• 1:13
  Speaker 2: So LinkedIn is the world's biggest business networking platform, with more than 600 million users in 200 countries.
• 1:23
  Speaker 2: I mean, it's everywhere, and if you don't have a personal LinkedIn profile, you're really missing out.
• 1:28
  Speaker 2: Public relations, which sits under the marketing umbrella, is an image building or reputation building tool, and I believe that LinkedIn is an underutilized public relations platform.
• 1:44
  Speaker 2: I think that raising your executive visibility on LinkedIn, raising your company's visibility on LinkedIn, it's just critical today.
• 1:54
  Speaker 2: If you're not there, your competitors are, so you really should develop your profile and optimize it, which we'll talk about a little bit today and really tell your brand story and, for people, for humans, show your human side on LinkedIn, because people are on LinkedIn to connect with other people, because they find them interesting.
• 2:20
  Speaker 2: They find them that they're attracted to their authenticity and even when they make mistakes or they show their vulnerability, that really is attractive to readers and followers.
• 2:34
  Speaker 1: I agree with you 100%.
• 2:35
  Speaker 1: I tell people people follow people on LinkedIn, not companies Doesn't mean that they don't look at the company page.
• 2:40
  Speaker 1: You should have a company page.
• 2:41
  Speaker 2: Yeah, you should definitely have a company page, but it's really the interpersonal connection that people are looking to form on the platform.
• 2:49
  Speaker 2: They want to get to know you.
• 2:50
  Speaker 2: I mean, how often do you look at a company's website or social media profile before you buy their products?
• 2:59
  Speaker 2: You want to know who the people are behind the company and you want to know what that company's values are, what they stand for.
• 3:06
  Speaker 2: It's the same on LinkedIn.
• 3:08
  Speaker 2: You have such a phenomenal opportunity to leverage the platform to tell your brand story in a lot of different ways that really cement your industry stature and reputation.
• 3:21
  Speaker 1: So one of the things that you were talking about was being authentic and human.
• 3:25
  Speaker 1: I really liked that a lot.
• 3:28
  Speaker 1: I tell people that all the time it's okay to be vulnerable, it's okay to not be 100% polished.
• 3:33
  Speaker 1: People want to connect with who you are they?
• 3:39
  Speaker 2: do I tell you a story?
• 3:41
  Speaker 2: I have a client who is a senior leader.
• 3:44
  Speaker 2: She's in the C-suite at a Fortune 500 technology company Before we started working together.
• 3:50
  Speaker 2: I mean, she's been promoted, she's at the top of her career, but people really she was a little under the radar within the company and she oversees a huge field team of more than 40,000 people.
• 4:03
  Speaker 2: So it's kind of difficult to develop individual relationships with that big of a team.
• 4:07
  Speaker 2: They're spread all over the United States.
• 4:10
  Speaker 2: We started working together.
• 4:16
  Speaker 2: I started posting.
• 4:17
  Speaker 2: I do her content strategy and her ghostwriting, her content development.
• 4:23
  Speaker 2: I got to know her at first.
• 4:25
  Speaker 2: I learned more about how she talks, the phrases she uses, so I could really get it to her head.
• 4:31
  Speaker 2: So what I write sounds like her.
• 4:34
  Speaker 2: And I started using photos of her in the field because her company has lots of stock photography that I could use and sometimes I do.
• 4:47
  Speaker 2: I like to change it up, but it's not of her.
• 4:50
  Speaker 2: Well, I cannot tell you how popular the posts are that have her in it doing something.
• 4:58
  Speaker 2: These are not staged photo, they're not professional photographs.
• 5:02
  Speaker 2: I'll say Sometimes they're a stage group of her with some of the team members, but one of our best performing posts and we have two versions of it is of her on her office elliptical machine or bicycle and it just shows her working out during the workday and I think we've gotten over 100,000 views on that post and more than 20 comments reposts.
• 5:30
  Speaker 2: I mean there's incredible engagement and I think that the magic in that post is that you're seeing her in a real situation, that she sweats like the rest of us, that she's a real human who has to work out to get rid of the stress and complications of her day and to get centered, and that's how she fits it in.
• 5:52
  Speaker 1: That's fantastic.
• 5:53
  Speaker 1: So you're talking about thought leadership and her content that you're creating.
• 5:59
  Speaker 1: I've heard and I don't necessarily agree with these other people, but I've heard people saying thought leadership is dead and you can't create new content.
• 6:09
  Speaker 1: There's too much content out there, so it's not breaking through.
• 6:12
  Speaker 1: Talk to me a little bit more about thought leadership, your thoughts on it and how someone can go ahead and start maybe breaking through a little bit.
• 6:21
  Speaker 2: That's a great question, kendra, and I work with you know, as a publicist, I work with my clients all the time to figure out ways for them to stand out in their industry, and one of the primary ways is by making their opinions and their perspectives on key industry issues heard, seen and heard.
• 6:41
  Speaker 2: So I often will develop byline articles for them where they author a piece that we make place in the media but we often use.
• 6:52
  Speaker 2: We go to LinkedIn to promote that, and the reason why it's so it's such a critical part of NPR strategy is because managers are kind of the face of their company or their brand today and, as I said before, people are checking out who the people are behind the company or brand before they buy from them or use their services.
• 7:15
  Speaker 2: They want to know what they stand for, and one of the best ways to promote that is through thought leadership by a leader or manager sharing what they think on certain things that are going on in their business.
• 7:28
  Speaker 2: So I like to develop posts that have my clients' opinions in them.
• 7:36
  Speaker 2: I love to provide tips.
• 7:39
  Speaker 2: Tips are very popular on LinkedIn.
• 7:42
  Speaker 2: They get a lot of reader traction and I recommend that when you, when you do thought leadership posts that you make it graphically attractive and appealing.
• 7:54
  Speaker 2: And I sometimes use emojis.
• 7:56
  Speaker 2: I use them selectively as bullet points to kind of guide the eye through but I think that using posting on LinkedIn to showcase your thought leadership is fantastic and you can, because it's sort of an owned media platform, I mean you own, you have a jurisdiction out of over the kinds of content that you put in.
• 8:18
  Speaker 2: You can't control the comments and you have to take the good with the bad in that.
• 8:24
  Speaker 2: Unless there is a really horrible, horrible comments that might have curse words, whatever those I delete, but otherwise you kind of have to leave it.
• 8:33
  Speaker 2: That's part of the authenticity of the platform.
• 8:35
  Speaker 2: But I think that putting your thoughts and opinions out there are really really critical.
• 8:41
  Speaker 2: These not only can resonate with your internal stakeholders, your employees, but your board of directors, your investors, even journalists, who are now searching on LinkedIn.
• 8:53
  Speaker 2: Used to be Twitter, which they still use, but they're really increasingly looking on LinkedIn for subject matter experts to feature in their articles and broadcasts and you can really put yourself out there as someone for them to watch and follow.
• 9:12
  Speaker 2: I've had many clients get podcast interviews, interviews with the Wall Street Journal, the New York Times, etc.
• 9:19
  Speaker 2: As a result of LinkedIn posts that they put out there with their thought leadership.
• 9:23
  Speaker 2: There are other ways on LinkedIn, too.
• 9:25
  Speaker 2: Linkedin has all kinds of features from LinkedIn Live, which is their broadcast platform, like Facebook Live.
• 9:33
  Speaker 2: I use that every week for my PR pattern broadcast that I do and that really gives people a sense of your personality and what you're like on camera and how you interface with other people.
• 9:47
  Speaker 2: I always have a guest who I'm chatting with.
• 9:49
  Speaker 2: It shows your vulnerability, it shows your humanity.
• 9:54
  Speaker 2: They also have a new-ish feature called LinkedIn Audio, which is an audio podcast feature that you could do from anywhere and I listen to those all the time.
• 10:06
  Speaker 2: I get such great information and insights and that's a wonderful place to showcase your thought leadership or company news that might have bigger applications to the industry.
• 10:18
  Speaker 1: Very cool.
• 10:19
  Speaker 1: So you're talking about being authentic, being human, engaging, creating posts with your opinions in it.
• 10:29
  Speaker 1: Is that all that you recommend that people do when it comes to trying to humanize and connect with others, leveraging their LinkedIn profiles?
• 10:39
  Speaker 2: That's part of it, so there are a couple of other things.
• 10:42
  Speaker 2: Number one you should use hashtags.
• 10:45
  Speaker 2: On LinkedIn, you could use up to five per post.
• 10:48
  Speaker 2: They are currently reviewing their hashtag policy so you can no longer search for the popularity of a hashtag in their search bar, but fortunately, before they took that search vehicle away, I have a pretty good spreadsheet of the hashtags that I use or my clients use, so I know which ones have more than 10,000 followers.
• 11:15
  Speaker 2: You could probably find them on other sites that do that kind of research.
• 11:19
  Speaker 2: So use up to five hashtags, or three.
• 11:22
  Speaker 2: Three is good, you know.
• 11:25
  Speaker 2: And then you want to use graphics, because LinkedIn has become much more graphic friendly and graphics do really well All kinds of graphics.
• 11:35
  Speaker 2: You can use a lot of multimedia on LinkedIn now, so I always try to use I love personal photos.
• 11:43
  Speaker 2: I'm not talking about family photos.
• 11:45
  Speaker 2: Although you can use those once in a blue moon, I don't use them often.
• 11:49
  Speaker 2: This is not Facebook, this is a business platform, so maybe I'll use one on Mother's Day or Father's Day, you know that kind of a thing or back to school.
• 11:57
  Speaker 1: That's exactly what popped in my head.
• 12:00
  Speaker 2: If there's you know, something that I'm posting about that has to do with the back to school selling season or I don't know a charity that a client is involved with around that time of year, but photos of them at meetings, giving presentations, showing them in action.
• 12:18
  Speaker 2: Even I have a great screenshot capture that I just got a screenshot of my client recording a podcast.
• 12:25
  Speaker 2: I love that.
• 12:27
  Speaker 2: You can see the hosts.
• 12:28
  Speaker 2: You can see her interacting with them.
• 12:30
  Speaker 2: It just shows her during her day.
• 12:33
  Speaker 2: People really are attracted to that.
• 12:37
  Speaker 2: Whenever I can get video, oh yeah, linkedin loves video.
• 12:42
  Speaker 2: It's fantastic.
• 12:43
  Speaker 2: Just remember.
• 12:45
  Speaker 2: I find that people often forget this when you you put the link to a video in the post, so then it automatically pops up.
• 12:54
  Speaker 2: You see an image from the video.
• 12:56
  Speaker 2: Then you can delete the link.
• 12:58
  Speaker 2: You don't have to leave the link in the post.
• 13:00
  Speaker 2: It's just taking up space.
• 13:01
  Speaker 2: You don't need that anymore.
• 13:02
  Speaker 2: Once the video pops up in the post, you don't need that link to be there anymore.
• 13:06
  Speaker 2: But I love changing up my graphics.
• 13:11
  Speaker 2: Sure, I still use a lot of license free graphics from Pixabay or Unsplash or any of those platforms, but I do try to get more personalized photos and videography if it's available to me, or audio.
• 13:32
  Speaker 1: It's a great thing.
• 13:33
  Speaker 2: It differentiates you Again, it shows who you are as a human and it makes you stand out.
• 13:39
  Speaker 2: Because if you're using powerful graphics, oh how could I forget infographics?
• 13:44
  Speaker 2: Infographics are fantastic If your organization has those and they really tell a vivid story that you want to share.
• 13:55
  Speaker 2: They're wonderful.
• 13:57
  Speaker 2: And you can also create a carousel which is like a slideshow of multiple graphics or of a little presentation maybe four or five slides so you could use LinkedIn to showcase a lot of aspects of your work and career and personality using graphics.
• 14:17
  Speaker 1: Very cool and I am a huge fan of custom graphics.
• 14:21
  Speaker 1: I'm working on a new website for a client and I'm like okay, can I work in some budget for a real photo shoot, for real photos of real people, that's ideal.
• 14:31
  Speaker 2: That's ideal, and certainly everybody's using Canva today to customize graphics and that's a great tool In fact.
• 14:40
  Speaker 2: I'll give you a tip and this is actually my number one tip for people who, for executives who want to raise their visibility on LinkedIn.
• 14:47
  Speaker 2: You know the top portion of LinkedIn, of your profile page, the top third, where you see, first of all, you should have a professional headshot.
• 14:55
  Speaker 2: That's on the left side, but the background header often is under you.
• 15:02
  Speaker 2: It's not used at all and if it is, it's not great.
• 15:05
  Speaker 2: This is prime real estate to shout to the world, to telegraph people in two seconds what you're about and what you do.
• 15:14
  Speaker 2: Mine says LinkedIn, marketing and public relations and the name of my company done so.
• 15:20
  Speaker 2: If you just were there for five seconds, you would know what I'm about.
• 15:26
  Speaker 1: Yeah, and again, as busy as we are and as inundated with information as we are, having something that you can grasp in two seconds is key right, it really is, and with Canva.
• 15:37
  Speaker 2: Canva makes it easy.
• 15:38
  Speaker 2: They have a LinkedIn background header template, so just make it your own and it helps.
• 15:43
  Speaker 2: It will help you to stand out for sure.
• 15:47
  Speaker 1: Yeah, I saw somebody who was in marketing and they didn't have a background.
• 15:49
  Speaker 1: I'm like you need a background.
• 15:51
  Speaker 1: How can you do that?
• 15:54
  Speaker 2: You got it and if you're in creator mode, so that's another thing.
• 15:57
  Speaker 2: That's a free kind of upgrade that LinkedIn has, but you do have to switch it on.
• 16:02
  Speaker 2: There's a button that you could switch on.
• 16:03
  Speaker 2: It gives you the ability to add a custom URL in the top part of your profile.
• 16:09
  Speaker 2: So, again, people see your headshot, they see your background header, they have this link that could go right to your website or wherever you want to send them, and that's really helpful.
• 16:19
  Speaker 2: Also, the graphics that you could use in the featured section.
• 16:22
  Speaker 2: I love that.
• 16:24
  Speaker 2: That's like my favorite part of the profile because it's sort of like a theatrical marquee or slideshow that has whatever you want to showcase for that week or that month.
• 16:34
  Speaker 2: I always change that up for clients and for myself with video, with the posts that I put on that day.
• 16:43
  Speaker 2: I like to keep it exciting and interesting so that people will want to come back and look at it.
• 16:50
  Speaker 1: I like that, but I know a lot of people struggle with time.
• 16:54
  Speaker 1: They keep telling me they don't have enough time right.
• 16:57
  Speaker 1: That's always a problem.
• 16:59
  Speaker 1: I mean, people tell me what busy is a four letter word.
• 17:02
  Speaker 1: I'm trying to take it.
• 17:02
  Speaker 1: I'm trying to take busy out of my vocabulary and replace it with full.
• 17:06
  Speaker 1: I understand, because I still have time for what's important right.
• 17:10
  Speaker 2: LinkedIn really is a critical marketing tool, kendra.
• 17:13
  Speaker 2: I can't make that any clearer.
• 17:17
  Speaker 2: It's just it has to be part of your core marketing strategy.
• 17:22
  Speaker 2: So listen to get started, chunk it down, take micro steps to really build out your profile and your presence, and I would say, first of all, optimize your profile.
• 17:35
  Speaker 2: That's number one.
• 17:36
  Speaker 2: Make it more like a landing page and less like a CV.
• 17:39
  Speaker 2: Those days are over.
• 17:41
  Speaker 2: Give people a sense of who you are in the about section and in the experience section.
• 17:46
  Speaker 2: You could also add media to the experience sections.
• 17:50
  Speaker 2: For each job you could have photos or articles that you published.
• 17:53
  Speaker 2: So really jazz it up a bit.
• 17:55
  Speaker 2: Get recommendations from people who have worked with you, who admire you and trust you.
• 18:00
  Speaker 2: And then I would start by posting one day a week Just one day a week, not a big deal and start by maybe sharing an article that you thought would be of interest to people in your industry, with three bullet points about why, what the takeaways are.
• 18:20
  Speaker 2: Use hashtags, tag the publication where you got the article and that's it.
• 18:26
  Speaker 2: And then you could also start commenting on other people's posts, because that's another way to increase your visibility.
• 18:34
  Speaker 2: This could be people within your network already or people you'd like to connect with or people you're currently following, even well-known people.
• 18:43
  Speaker 2: I always comment on Adam Grant on his posts.
• 18:47
  Speaker 2: He's the social psychologist.
• 18:48
  Speaker 2: I think he's amazing.
• 18:50
  Speaker 2: No, he doesn't.
• 18:51
  Speaker 2: He he's not a first connection to mine, probably never will be, but I still comment on his posts, and one of the newest features that the platform has are collaborative articles.
• 19:01
  Speaker 2: These are AI generated and so you will get requests to weigh in and just it takes five or 10 minutes to really just write a three-sentence answer and that will also help to raise your visibility and I think after you contribute to a collaborative article three times, you get a badge on your profile.
• 19:22
  Speaker 1: Oh, very cool, it's kind of cool, yeah, Very cool.
• 19:24
  Speaker 1: So I think, I mean I think that there's a lot in there, but I think, again, it's a huge tool.
• 19:31
  Speaker 1: I was I had a a guest on my podcast not too long ago who's a marketing strategist and her only platform is LinkedIn.
• 19:41
  Speaker 2: That's mine too.
• 19:42
  Speaker 1: And I don't think there's anything wrong with that.
• 19:44
  Speaker 1: No, you can't manage as a small business owner, solopreneur.
• 19:49
  Speaker 1: You can't manage 20 platforms.
• 19:52
  Speaker 2: you know Well it depends on your internal resources, but first of all, those are the platforms may not be pertinent to your business.
• 19:59
  Speaker 2: I mean, I don't think that Instagram is, you know, right for my business.
• 20:04
  Speaker 2: I think people are looking the services I provide on LinkedIn, so I don't really need to be on those other platforms.
• 20:13
  Speaker 1: Yeah, and it's definitely about understanding your audience and where you're getting your business from, for sure, yeah.
• 20:18
  Speaker 1: So one of the things that you mentioned earlier was having a company page, which I agree with 100%, because that helps prove that you're real.
• 20:29
  Speaker 1: How can companies take care or take control of their brand narrative, leveraging maybe even the company page, or leveraging employees?
• 20:43
  Speaker 2: Yeah, that's a great question.
• 20:44
  Speaker 2: I mean you should always have a company page.
• 20:46
  Speaker 2: You have to get your employees to follow, like it and follow it.
• 20:51
  Speaker 2: So, because you want to develop a following, but don't expect too much unless you're working.
• 20:58
  Speaker 2: Your company that you work for is a large organization, you may not get all that much traction on the company page.
• 21:05
  Speaker 2: So keep it fresh.
• 21:07
  Speaker 2: Post company news, updates, any photos of the team.
• 21:11
  Speaker 2: This could this.
• 21:13
  Speaker 2: The company page could serve as a talent attraction tool.
• 21:16
  Speaker 2: You know talent is surfing on LinkedIn to look for companies that share their values.
• 21:23
  Speaker 2: So you can use the company page to do that and add video, add, you know, as I said, photographs, infographics, things that make your company really attractive.
• 21:35
  Speaker 2: And you can also do a lot the LinkedIn live broadcast from your company page.
• 21:41
  Speaker 2: That gives people a reason to go there.
• 21:45
  Speaker 2: I have a client for whom I host a LinkedIn live program and we do it from their company page.
• 21:51
  Speaker 2: Make sure that you explain to all of your team members, your employees, if you're a manager, how important LinkedIn is to the company, to building the brand out on that in that way, and make sure everybody on the team, no matter what level, has a LinkedIn profile and have training sessions to explain the basics on how to get started on LinkedIn.
• 22:16
  Speaker 2: You can expect every employee to be posting on a regular basis, but you can ask them to please whenever you, whenever your company posts news that they like it and comment if they can, maybe even share it if it warrants that.
• 22:34
  Speaker 2: So you can build company engagement this way and you can also share the link to your company page in your personal posts.
• 22:45
  Speaker 1: I like that.
• 22:45
  Speaker 1: I like that a lot.
• 22:46
  Speaker 1: I like sharing your values.
• 22:49
  Speaker 1: It is it's like a second website that Pete, that a certain target is using.
• 22:54
  Speaker 2: You're absolutely right, it really is.
• 22:56
  Speaker 2: And because people are spending so much time on LinkedIn finding new business resources, finding new partners, strategic partners, employees, resources they're hanging out there a lot more than you would expect, that you would think.
• 23:12
  Speaker 1: Yeah, it's pretty amazing how much it's been growing and growing in popularity the last few years, right, so that's been fantastic.
• 23:22
  Speaker 2: I just did a LinkedIn advertising campaign for a client for an event that was very successful in driving driving registration.
• 23:31
  Speaker 1: That's great.
• 23:31
  Speaker 1: It's great.
• 23:32
  Speaker 1: It's just such a powerful tool.
• 23:34
  Speaker 1: I love it.
• 23:34
  Speaker 1: Well, thank you so much, julie.
• 23:36
  Speaker 1: Thank you so much for all this great information about LinkedIn.
• 23:40
  Speaker 1: I encourage you guys to stop and think about all of the wonderful tips that Julie gave you and see if you can apply that to your LinkedIn profile, because, again, it's a great place to interact and get business from.
• 23:54
  Speaker 1: Before I let you go, julie, there is a question that I ask all of my guests.
• 23:58
  Speaker 1: That's really important, because this show is called Imperfect Marketing.
• 24:01
  Speaker 1: We all know that marketing is anything but a perfect science.
• 24:05
  Speaker 1: What has been your biggest marketing lesson learned?
• 24:11
  Speaker 2: Wow, kendra, that is such an important and kind of a deep question.
• 24:16
  Speaker 2: My most important marketing lesson was to take risks.
• 24:23
  Speaker 2: I am a very creative professional.
• 24:26
  Speaker 2: That's kind of my secret sauce.
• 24:31
  Speaker 2: When I held corporate roles, that's always when I excelled, when I could take small risks, calculated risks, well-thought-out risks, to try new things.
• 24:44
  Speaker 2: Sometimes those things weren't successful, but maybe there were some lessons learned from those things that I tried out.
• 24:54
  Speaker 2: Many of them really stuck and they surprised people.
• 24:58
  Speaker 2: People were not necessarily that supportive when I introduced the idea, but I would keep pushing and pushing, maybe sometimes a little too much, because I am a promoter.
• 25:09
  Speaker 2: That's my thing.
• 25:10
  Speaker 2: I'm going to say taking risks.
• 25:15
  Speaker 2: There's fear that goes along with that.
• 25:18
  Speaker 1: I love that I got a sign behind me over here that says what would you do if you weren't afraid?
• 25:23
  Speaker 1: Because there is a little bit of fear.
• 25:27
  Speaker 2: It's worth it.
• 25:28
  Speaker 2: It's worth it.
• 25:28
  Speaker 2: It's so exhilarating when taking the risk actually does work out.
• 25:33
  Speaker 1: It is.
• 25:35
  Speaker 1: Marketing is so much of experimentation.
• 25:39
  Speaker 1: Experiments are risks Every single time.
• 25:42
  Speaker 1: That's how you find out what works or what works for you.
• 25:46
  Speaker 1: If you're constantly doing and following what everybody else is doing, you're not going to stand out.
• 25:51
  Speaker 2: No.
• 25:51
  Speaker 2: One of the ways that I would highly recommend people start risking and experimenting with is AI.
• 25:59
  Speaker 2: The next year, linkedin will be introducing more AI generated features.
• 26:04
  Speaker 2: I think that AI is misunderstood.
• 26:07
  Speaker 2: People are a little afraid of it.
• 26:12
  Speaker 2: So, dipping your toe in the water, taking some free online courses, either through LinkedIn, learning or other places, reading articles about how AI can improve your business and business processes Time well spent.
• 26:27
  Speaker 1: I am a huge fan of AI.
• 26:29
  Speaker 1: It saves me Pretty cool.
• 26:31
  Speaker 1: I think I'm up to saving about 40 to 50 hours a week almost, which is a full-time job.
• 26:36
  Speaker 1: That's amazing.
• 26:38
  Speaker 2: It's not that I'm doing less I'm able to do more You're able to do, more you need to learn about what it can do for you.
• 26:44
  Speaker 2: I use it to collect information, to do research, sometimes when I'm writing, because I do a lot of writing for clients.
• 26:54
  Speaker 2: Sometimes when you hit a wall and you have brain freeze AI chat, gpt can help me get started on something.
• 27:03
  Speaker 2: You can't use that content verbatim because Google will know that you don't want to do that, but you can then say oh, it's a thought prompt, it can help you get going.
• 27:15
  Speaker 1: You can give you a draft that you can edit and make your own.
• 27:19
  Speaker 1: So yeah, there's so much power in AI.
• 27:22
  Speaker 1: I love it.
• 27:23
  Speaker 1: Well, thank you again so much for all of your time today.
• 27:28
  Speaker 1: Thank you so much, julie, for all of the Great LinkedIn tips.
• 27:32
  Speaker 1: I think it's fantastic, and I love the fact that you like to experiment and take risks right along with me, because that's how we grow.
• 27:41
  Speaker 1: You can go ahead and visit wantlevergecom If you want some resources from Julie.
• 27:47
  Speaker 1: I'll have that link in the show notes.
• 27:49
  Speaker 1: We'll also have a link to Julie's profile on LinkedIn so you be sure to connect with her.
• 27:56
  Speaker 1: Let her know that you heard her interview on imperfect marketing, so that way she knows where you came from along the way, and be sure to take some notes on this episode and apply some of these great, fantastic tips that she's shared with you all.
• 28:12
  Speaker 1: Thank you, everybody, and have a great rest of your day.
• 28:16
  Speaker 2: Thanks so much, Kendra.