Latest / Art of Mortgage Marketing

Why Realtors Don’t Give You the Time of Day and How to Fix It
A lot of mortgage professionals are thriving riding the Refi boom, but the fact is, rates will go up at some point and we have to be prepared for that. Now is the time to start dominating in the purchase market, and to do that, we need to start building relationships with the top-producing Realtors in our markets.
How can we build relationships with top Realtors when they’re notorious for not giving most loan officers the time of day? The key lies in differentiating ourselves.
To stand out to Realtors, we need to show them we’re more than just loan officers who can fog a mirror. That said, we…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.