Cotton on the Global Stage: Liz Hirschfield’s New Role & the Future of U.S. Cotton
In this episode of Conservation Stories, Tillery welcomes back a returning guest in a brand-new role — Liz Hirschfield, now Executive Director of Cotton Council International. Liz shares her journey from J.Crew/Madewell to consulting, and now to leading CCI’s global mission of expanding demand for U.S. cotton across more than 15 countries.
Liz explains how CCI works under the National Cotton Council to promote U.S. cotton as the world’s most consistent, traceable, and sustainably grown fiber — and how their teams collaborate with mills, spinners, brands, and U.S. government offices to break…
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