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Transcript

How I Turn 1 Real Estate Video Into 19 Posts · The Real Estate Agent Playbook

• 0:01
  most real estate agents think repurposing
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  content means throwing a 10 minute video into CapCut
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  chopping out a random 30 second clip
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  and throwing it on Instagram
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  that is exactly why your views are flat
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  and you're not getting any sales
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  or conversions from your social media
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  when you randomly chop a video the viewer lacks context
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  they miss the hook they miss the core point and they keep scrolling
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  to win a short form video must have its own dedicated hook
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  talking points and call to action
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  today I'm showing you the exact cascade method that I use
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  not mine something I took from my mentor
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  and some other people that he Learned from my exact system taking
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  one long form video and turning it into five highly
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  structured pieces of short form content
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  I'm going to show you my screen show you the prompts
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  and then I'll show you the tool we built to automate this entire thing
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  let's talk about why standard AI clipping tools
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  fail for real estate agents
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  those tools just look for silent pauses and cut
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  but an Instagram or TikTok viewer doesn't know what you talked
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  about three minutes earlier in your YouTube video
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  or three minutes later
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  if they just hear you say and that's why interest rates matter
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  they're going to swipe away
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  here is the golden rule for short form content
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  every single reel must stand entirely on its own
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  it needs a hook to stop the scroll three points of context or less
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  and to call the action to do this without burning out
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  it all starts with one deep
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  strategic concept video I call this my anchor video
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  this is your weekly long form YouTube video or
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  even if it's a longer real
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  this is where your brand brain your market knowledge
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  and your actual authority
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  live you only need to film one of these a week this entirely replaces
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  the burnout of waking up on a Monday morning
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  trying to think of seven different real ideas
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  you film once then you cascade
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  let's jump into my screen and I'll show you the exact manual workflow
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  so let's pop on to the first piece
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  I'm gonna take an older video of mine that I recently posted
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  we're gonna start here
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  I'm going to come into here and I'm going to take this script
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  just gonna copy and paste it into
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  my short form project here in chat GPT you can use anyone
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  but this has what I want from it and everything built in
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  here I need 5 pieces of short form content for this script
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  let's say
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  three reels and two carousels
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  you can put whatever you want into there that works
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  I added my script so here we go
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  so as you can see here we now have our information
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  it's telling me exactly
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  what it did it built a five piece short form campaign
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  now let's look at this the campaign theme it realizes that
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  since my script
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  was for a live that I do on Facebook and YouTube every Wednesday
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  called why Invest Wednesday
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  it realizes okay we're gonna give one an anticipation
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  and then we're gonna have two to follow up to drive
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  people back to watch the replay
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  so let's just break this down a little bit I'm not gonna bore
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  you with the details so the purpose of real one is to promote
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  why invest Wednesday so that's gonna be my call to action
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  you see a hook here
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  that's dialed in to exactly what the YouTube video was talking about
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  here's my script for the short form short and sweet
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  and then watch why Invest
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  Wednesday live for the complete builder versus resale breakdowns
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  okay it tells my VA how to edit it it gives them a caption
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  gives a YouTube short title it gives everything that we would need
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  real 2 seller hot take generate seller conversations
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  after the live or replay publishes
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  right so this was about new builds
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  and sellers competing with new builds
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  so then it's gonna give me main talking points here's
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  how I have it built I want a hot take so it's not all scripted
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  and I go Denver sellers
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  the house down the street might not be your biggest competition
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  showing that maybe the new build development next door is
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  right and I go through the main talking points
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  I can shoot this if you wanted it to generate a script it could
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  but I'm pretty good at shooting from the hip so that's what it has
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  gives me suggested delivery methods the CTA comment compare
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  and I'll show you what nearby builders are offering
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  against your resale market in your area
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  right this is saying that I'm looking at the whole picture
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  this is going to help when sellers call me to list their home
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  and say hey I'm ready to list my home
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  I'm going to always research the new builds if there's anything
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  within reason close that's similar
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  we have to look at all the incentives and everything they're doing
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  right
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  real 3 the 500 dollar warning
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  right this is about a new product that a builder's offering
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  that's also talked about in the live of $500 to close
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  there's a down payment assistance program that's forgivable
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  and so on so if you want to know about that you can definitely
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  reach out and I can see if that builder's in your area
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  but I go into what it actually means kind of
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  disseminating it is it a great fit
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  yes it's a great fit for some people but not for others
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  comment compare and I'll help you compare the complete builder package
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  okay so that's two similar CTAs
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  and then the one that's just saying go watch the live video
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  and then it comes down here carousel the Denver seller playbook right
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  so we don't need to read this all to you but I'm just gonna come in here
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  I'm going to go from slide 1 to cover
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  actually I'm just gonna say will you build a carousel in my brand
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  full disclosure I
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  use a different one to generate images it has my brand
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  but let's see what this does just for the purposes of this video
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  okay as you can see here I built both carousels finished in the right
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  right order let's open this one here
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  actually I downloaded it but let's preview it and you can see here
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  looks pretty good I can come in I can read it I can change
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  but for the most part it looks pretty good
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  you can go from here you can hand this off from here what I do
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  is I will hand it off to my VA
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  I will take all of this and I'll copy and paste it into
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  this right so this is my Trello board that talks with my VA
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  copy and paste it save it and off it goes
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  but then I have to come back in and obviously
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  just record them but a lot of this has to do with posting
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  and everything that's going on so I scroll up here
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  like great here we go copy and paste this into my teleprompter
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  and I'm off to the races so that is the handoff
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  now I do want to be clear about something obviously
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  the time and effort that went into building that project
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  and having everything that we needed right then and there was
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  obviously something that I put into it so
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  if you're just dumping this into a standard chat GPT
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  it's gonna come out very basic if you are interested
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  in building your brand and doing this all manually
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  I would highly suggest
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  reaching out to Adam Gillespie's YouTube channel
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  because he has great videos on how to clone yourself and
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  move forward with using AI so it doesn't sound like all of the other
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  you know social media mess that's very obviously
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  AI generated or scripted
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  so what do we have here my editor isn't guessing what to cut
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  the VA builds the written post
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  the editor cuts the exact
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  hooks and talking points that Chat GPT outlined
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  and I get the a week's worth of content without ever opening editing
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  software however
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  since this is a lot of work and I know you are busy
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  we have created Hiveo AI and all of this is built
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  inside of our social media manager that's going to beta
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  this week if you are interested in learning more about getting on the
• 8:42
  beta test for that let's have a conversation
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  this can all be built for you you can plug in
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  your brands in there and everything is in there the exact
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  cascade method that I just used
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  is built right in there you don't need to build a custom GPT
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  or wrestle with the prompts
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  the system takes your anchor thought
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  and automatically cascades it into the hooks
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  the emails and the carousels in your specific voice
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  in some cases it even gives you the the anchor thought
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  you can steal my manual chat
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  GBT process right now and run with it I just showed you what it is
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  but if you're an agent doing 10
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  20 or 30 deals a year and you want this fully built in to your system
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  without the manual friction click the link in the description
• 9:24
  to get beta access to Hivo AI
• 9:27
  and if you want to look beyond just
• 9:29
  content and map out a strategy for your entire real estate business
• 9:33
  your production your leverage and your wealth click the link
• 9:36
  and book a one on one realtor game plan call with me below
• 9:39
  and I'd be happy to have a conversation with you
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  to see which route works best for you
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  if you missed the video where I break down my entire back end
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  content infrastructure
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  click right here on the screen to watch it now stop chopping
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  start cascading we'll see you over there