Latest / PPC with YRV Dynamics: the Google Ads Experts
Stop Lazy Buying: Scale With Real Strategy
Yousaf Yunes discusses the critical aspects of client sales, retainer structures, and the importance of experimentation in marketing. He emphasizes the need for agencies to provide value through effective strategies rather than engaging in lazy buying practices. The discussion highlights the challenges of pricing services appropriately and the necessity of understanding the workload involved in client relationships to ensure sustainable business growth. takeaways
Always check on your clients' sales regularly.
Low fee structures can lead to lazy buying.
Experimentation is essential for scaling…
The skinny
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