Latest / The Strength In Numbers Podcast / EP 10: Christian LaValle | The Non-Negotiables of Cognitive Health: Strategies to Drive Mental Clarity and Decision-Making in High-Stakes Environments

Transcript

EP 10: Christian LaValle | The Non-Negotiables of Cognitive Health: Strategies to Drive Mental Clarity and Decision-Making in High-Stakes Environments · The Strength In Numbers Podcast

0:00
If I limit the amount of decisions that I have to make in
0:03
in my routine, I feel like that makes me able to be a better
0:07
decision maker for the company or be a better decision maker
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for my athletes. Or as soon as you start having
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cognitive fatigue, you have decision fatigue and then that
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equals poor leadership. A lot of times if you can't
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sleep, it's a disorder, hyper arousal where you just don't
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know how to turn it off and you're just getting hit.
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Like you said, those micro doses of stress throughout the day.
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But if I want to be the most effective leader, the most
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effective businessman, the the most effective son, these are
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the things that are non negotiables for me and my in my
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daily routine in high performance domains,
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adaptability and cross disciplinary insight or force
0:45
multipliers. Welcome to the Strength in
0:52
Numbers podcast. I'm your host John Bloom and
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today's guest is Christian Lavalle.
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Christian is the President of Metabolic Elite, working with
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his father, Doctor James Lavalle to build a company that provides
1:02
a premium line of high level supplements and cutting edge
1:05
educational resources. This was an incredible
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conversation where we talked about the importance and value
1:10
of having range in your skill sets, how coaches can improve
1:13
cognitive function, performance and decision making while living
1:17
in a non-stop stressful environment and much more.
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Enjoy the episode, Mister Man, I'm, I'm pumped to have you here
1:23
today. You know, I wanted to start with
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just, you know, tell people who, who you are a little bit and,
1:27
and what you do. Yeah, So my name is Christian
1:29
Laval. I am the president of Metabolic
1:32
Elite, ex graduate assistant of Coach Bloom and Darby at Texas
1:38
Tech. You know, I have a little bit of
1:40
a background and collegiate strength conditioning was a
1:44
Division One football player before that and then had an
1:46
amazing opportunity to come in the metabolic elite and run a
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company not too long after I finished my masters at Texas
1:53
Tech. And, you know, got to know coach
1:56
blew him really well. And you know, he's been a huge,
1:58
huge part of my coaching career and everything.
2:01
So I do want to give him the the props of that.
2:04
He's been a huge mentor of mine and on the on the performance
2:07
side of things. Yeah, that's a quick, quick
2:09
rundown. We'll dive into a little bit
2:11
more. For sure.
2:12
I appreciate that. I remember one of the, I'm
2:14
pretty sure it's one of the very first conversations we had at
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Texas Tech. We were both talking about how,
2:20
how we like to have a range and the the things we dive into,
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right, the interests we have that the areas we like to learn
2:27
about rather than like just straight strength conditioning.
2:30
Can you maybe talk about that from your perspective?
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And then also maybe how how that has helped as you've
2:36
transitioned into business where maybe now you're doing a lot
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more different tasks. Yeah.
2:41
No, I think it's, I think starting, you know, as a player
2:44
and kind of going through like you, you're the same way you did
2:47
the same thing like starting as a player and kind of working
2:50
your way through kind of every aspect of being player coach.
2:53
I was a research assistant at Doctor Tinsley's lab at the
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energy balance and body composition.
2:58
And then now you know, into entrepreneurship and you learn a
3:02
lot of values along the way. And I think, you know, our
3:05
original conversation was the generalist versus expert sort of
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thing that, you know, I think right now for especially in the
3:13
performance realm, being able to have a wide variety of knowledge
3:19
is really important because you're called on for a lot of
3:21
various aspects of things. You know, performance coaches
3:25
are a lot of times get diet questions, they get supplement
3:27
questions, they get psychology questions, they get, hey, how do
3:31
I change my tire? You know, like the the strength
3:35
coaches is kind of the catch all for these athletes because
3:38
they're you're with them majority of the time, right?
3:40
You know, so coming from that route of seeing how valuable it
3:44
is to be able to fill multiple roles, I think really set me up
3:49
for success with going into the entrepreneurship where day one
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I'm having to wear tenants. You know, I'm having to do the
3:56
marketing, do the logistics, do the, you know, the social media,
4:00
the business development, getting on doing labels and R&D
4:05
on product and formulations and all these things.
4:08
You know, coming from the coaching realm and the athletics
4:11
realm really, really, I think set me up for success just
4:14
because you have to be able to adapt and, you know, wear
4:17
multiple hats in coaching as an athlete, you know, so it
4:21
definitely set me up for success in the entrepreneur realm.
4:25
Yeah, no. And I love then, you know, as
4:27
you talk about generalist versus specialist, like rent the book
4:31
range by David Epstein's one of my favorite books that really
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dives into that. And, and, and I just like you're
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saying, and I I think being able to understand and communicate
4:41
and collaborate with all those different areas as a coach is so
4:44
important. How do you think though, like in
4:47
the instances where in a certain area you have to go really deep
4:50
and be almost extra level to get a really high level outcome, How
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are we, how do you still balance being able to do that while
4:57
having range across the board? Well, I, you know, I, I don't
5:01
try to pretend that I'm an expert in everything.
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If there's things that people ask me that I don't know the
5:07
answer to, I have no problem just being like, hey, I didn't
5:09
get that answer for you. Especially on the entrepreneur
5:12
side of things like some of the finance stuff, I'm like, I don't
5:15
have no idea. I have no idea.
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I'm going to ask somebody, you know, I think just, you know,
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for me when I need to get granular on, you know, some
5:26
science with the Lipotab technology or some nutrients or
5:30
things like that, I'm able to do it because that's, you know,
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that's what we cut our teeth in on, on those things.
5:36
But I, it's very specific when that happens is especially with
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my role, you know, if people really want to just dive into
5:42
those sort of things, I have no problem doing it because I'm
5:45
comfortable in those situations. But you know, I think as you
5:49
grow, obviously I'm young, I'm going 25, I still have a ton of
5:53
growing to do in my career. And I think as you grow at the
5:57
beginning, you start with this kind of wide scope of, you know,
6:01
things that you're interested in.
6:03
As you mature over time, I think what you become a an expert or a
6:09
specialist in will kind of naturally happen over time,
6:15
right? The things that you are just
6:17
kind of the guy in will happen, you know, as you mature as a
6:21
coach. I see I've seen that happen, you
6:23
know, just with people on social media, it's like maybe they
6:26
didn't start out as the Plio guy.
6:28
You know, they just started out as a really solid performance
6:32
coach and then they ended up being, you know, the Plio guy or
6:36
the, you know, I'm the conjugate guy or whatever.
6:38
You know, it kind of happens like as you kind of cut your
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teeth and you know, as you, you mature as a coach, I think.
6:47
Yeah, no, no, I think that's a great point in it.
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You know, it makes me think even like what people push for with
6:52
with sports specialization, where it's like, OK, as you're
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growing up have this sampling period of all these different
6:58
sports and get these general movement abilities and qualities
7:02
across domains. And then you kind of find that
7:05
right, that right match quality of like where do you fit and
7:08
where can you be great as you develop more?
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And then we get to the point where we specialize in that
7:14
sport and become a really high level there.
7:16
But we have this under, underneath that there's this
7:19
foundation and background of all these multiple sports where I
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think they were saying we're like, as you try and become
7:25
really high level or a specialist in certain area, you
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can't actually be an expert in that.
7:30
If you don't have the background, these other areas
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and how they all work together, and you're just pigeonholed to
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this one place, you kind of need that background from all these
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other variables that are going to influence that.
7:42
Yeah, because I think that that kind of plays into our kind of
7:45
methodology, at least from what I've learned from my dad, who's
7:49
the founder of Metabolic Elite, is you know, that the systems
7:52
biology approach of how we look at performance, how everything
7:56
is connected. Your brains talking to, you
7:58
know, your gut, your, your guts talking to your muscle,
8:01
everything is talking to each other in your body.
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I think that is it's a good analogy for what you just
8:06
explained was you have to have these baseline understanding of
8:11
all these various aspects when it comes to performance to
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really understand the full picture.
8:16
And that's kind of how we look at the body and the system's
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biology approach to performance is how is everything
8:22
interconnected? How's everything interplaying
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together to get that outcome that you're looking for?
8:28
And I wrote a quote down because I, I don't can't remember who
8:31
said it, where I found it, but it says in high performance
8:34
domains, adaptability and cross disciplinary insight or force
8:38
multipliers. I think that is like an, an
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amazing quote, especially for people like in our space where
8:45
you're constantly having to adapt, you're constantly having
8:48
to have creativity to face complex problems.
8:52
And I think if you are able to have that cross disciplinary,
8:55
you know, insight, your effectiveness as a coach is only
8:59
going to be be better, you know, and you're only going to be able
9:02
to service the people that you're working with, whether
9:04
it's your team that you manage or the athletes that you work
9:08
with on a, you know, in the private sector or for me, if
9:10
it's, you know, running the company, whatever it is, you
9:13
know, you're able to be more effective as a leader.
9:16
I think when you do have that kind of, you know, chic kind of
9:20
understanding of everything, you know.
9:22
Yeah, for sure. Nope.
9:23
As you've gotten into business, what are some skills that you
9:26
developed as a coach that you've found showing up in the
9:29
day-to-day of actually being in business?
9:31
I think for me, we have a small team, right.
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So we right now I'm not able to call on as much of like my
9:38
leadership and team management, but I really think the problem
9:43
solving and being resourceful with little resources.
9:47
I mean, we, we have, you know, we're startup, we're in our
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growth phase of a startup, right?
9:51
We have a limited amount of capital that we started this
9:53
thing with. So being able to find, like I
9:56
just said, being creative in those complex problems.
9:59
It's like we want to launch a education course coming up here.
10:02
So a level 1, level 2 metabolic elite, kind of all-encompassing,
10:06
like how we see performance, but we don't have a ton of cash to
10:10
really spend on it. So being able to find these
10:13
workarounds and problem solve and still do high quality work
10:18
and make it the, the standard that we, we want it to be.
10:22
You know, I think is one thing that I deal with on a daily
10:25
basis is just find being creative on how to solve, you
10:29
know, problems. And there's things that I still
10:32
have no idea what I'm doing. Like I have no idea what I'm
10:35
doing on some things, like learning a lot on finance.
10:38
I'm, I'm starting to have to read books on how to raise
10:40
capital, like the secrets of Sandhill Road and you know, all
10:44
these books that were written by Anderson Horwitz guys and like
10:48
how to raise capital and how to do the BC thing and how to
10:51
structure pitch decks. And that's a whole like
10:54
uncharted world for me and on the finance side of things.
10:57
So, you know, just branching out of my comfort zone because you
11:00
know, I like, you know, me, I cut my teeth in performance.
11:04
I love performance, I love diet, I love them supplements, I love
11:07
all of it. If I could do that only I would.
11:10
But this is an this opportunity with metabolic elite.
11:13
I think we are doing something really, really special here and
11:17
you know, just branching out my cumbersode and diving into
11:19
things along those lines on the entrepreneurship side and, you
11:23
know, reading books on, you know, how to run a business and
11:26
how to manage teams and stuff like that.
11:27
I think it's something that I've really had to just kind of
11:30
branch out on and that's been good so far.
11:32
I've been learning a lot. Yeah, for sure.
11:34
And I think, I think when, when you've had range and in the,
11:40
let's just say in the performance realm of different
11:42
interests in that and learning to learn about those things and
11:46
apply them in different ways. I think when you then have to
11:48
step into something like you're talking about finance or
11:50
building capital, like you've built skills of how to actually
11:54
learn and integrate that information practically that
11:58
that it might be completely different realm of learning, but
12:00
I think I think it transfers over of, of how to actually take
12:04
that in and make it useful. 100 percent, 100%, if you can, if
12:09
you can learn a new system for, you know, BIOS or a new system
12:13
for strength, you can learn, you know, how to raise capital
12:15
because it's a formula. A lot of these things on the,
12:18
the business side are just formulas that are like rinse and
12:21
repeat, you know, so as well, if you learn that formula, you
12:24
learn what people like, you learn how to raise capital, you
12:28
know what to look like, what to look at in your monthly Finance
12:31
Report. It's a lot, it's a lot of
12:33
formulas and just metrics that you just have to be at, you
12:36
know, and if you're not there, you got to figure out a way to
12:38
get there. So that it's, it's just having
12:41
the will to want to learn it, you know, and be a successful
12:45
cuz you have to if you want to be a successful business.
12:48
You know, there's no startups fail every day, you know, so
12:52
like just learning to live to survive another, you know,
12:55
survive another day, you know, in the startup business is, you
12:59
know, that's kind of what you got to live by is just, you
13:02
know, surviving to the next day. Cuz a lot of a lot of a lot of
13:08
start-ups fail. I think we're living a little
13:10
bit different of a position just with the people that we have
13:12
involved and the the technology that we have, you know, don't
13:17
want to be complacent and you know where we're at just, you
13:21
know, continue to grow. For sure.
13:23
Now let's go a little deeper into that.
13:24
Like what? What do you feel separates
13:26
Metabolic Elite and makes you all unique right from right?
13:29
There's a lot of supplement companies out there, like what's
13:32
different about y'all? Yeah.
13:32
So the main thing that makes us different is our proprietary
13:36
delivery system. It's the the Lipotab technology,
13:39
it's a chewable multi layered liposomal chewable tablet, which
13:43
has not been done on the market up until this point.
13:46
You know, there's liquid liposomal products, but there's
13:49
some inherent, you know, stability issues with those,
13:52
with the process and how they're made.
13:54
And you know, we have a white paper on our website.
13:57
I want to get into the, you know, the science too much on,
13:59
on why the Lipotab versus, you know, liquid liposomes.
14:03
We have an amazing white paper on our website that goes into a
14:06
bunch of detail, but what makes our Lipotab technology so
14:10
special is that we're able to get the active ingredient.
14:13
So what we're trying to really, you know what people are coming
14:17
to us for the nutrients, we're able to get that active
14:20
ingredient really small and get it to deliver across the cell
14:24
membrane more efficiently. So making it more bioavailable.
14:27
People actually notice the impacts of them a little bit
14:29
faster because they're able to absorb more of the actual
14:32
nutrient. And that is the number one thing
14:35
that that sets us apart is our proprietary delivery system.
14:39
Nobody else can do it. We're the only people that's
14:41
able to do it right now. You know, we've had a lot of
14:43
success with athletes just coming back to us and going.
14:46
I actually notice this. I actually feel the difference.
14:50
So when you have athletes coming back to you going, I actually
14:52
feel something, I think you're on to something special because
14:54
it's very rare. I was an athlete.
14:56
I don't notice my fish oil that I take every day.
14:58
You know, like it should be doing something good for me,
15:01
right? But if I stop it tomorrow, I
15:02
probably won't notice a difference, right?
15:04
If I stop doing my enduro or I stop doing my synapse and I
15:07
notice I'm like, what the heck? What Like you know, you notice a
15:10
difference when you're on these some of our products versus not.
15:14
Second thing that makes us different is that, you know,
15:17
we're not just a supplement company.
15:18
I think we are more of like like a performance system.
15:22
So all of our board of advisors, Cal Beats Mike Potenza, Kevin
15:27
Neal, Tim Karen, Jim Snyder with Wisconsin, then obviously my dad
15:32
with being the chief science officer at Lifetime and then
15:34
also being in integrative medicine for 40 years, you know,
15:38
doing the blood work for people in every single professional
15:42
sports lady he's been, he's been around the block for a long
15:44
time. We have such an amazing team
15:46
that have been cutting their teeth and like just are
15:49
established in this space for I think we have over like 200
15:53
years combined experience, like within the performance realm
15:57
just on our board of advisors. And me being able to be a part
16:00
of that is, is just unreal. It's like a pipe dream just to
16:03
learn from all these guys every single day and what they've
16:07
experienced over the last, you know, 20-30 years of coaching is
16:12
unreal. And being able to have guys like
16:14
that to where now we do have some education on the site, but
16:19
being able to really just be like, OK, this is a metabolic
16:23
elite performance system. This is how you utilize
16:25
nutrients throughout your training phases.
16:27
This is how you do it in different parts of the year.
16:31
What do you look at on the force plate?
16:33
What do you look at in the blood work?
16:34
What do you look at here? What do you look at there?
16:36
Like where do our products fit in?
16:39
Yes, but we don't have everything.
16:41
Like we're not interested in doing creatine and protein and
16:45
amino acids and fish oil. There's already companies that
16:48
do those products extremely well.
16:51
We're really interested on focusing on hard to absorb
16:55
compounds that have a high impact for performance and on
16:58
your biochemistry. So that's why we lean to things
17:01
like glutathione that doesn't absorb well in a capsule.
17:04
Curcumin doesn't absorb well in a capsule.
17:06
We have a berberine product doesn't absorb well in a
17:08
capsule. Green tea extract, another one
17:10
that you have to take an insane amounts of in a capsule.
17:12
Synapsin, the RG3, the ginsinoside that we use and the
17:16
RB1, the other ginsinoside that we use, they don't absorb really
17:20
well. And if you were to take them,
17:21
you have to take a ton of it. And the raw materials so
17:24
expensive to where you'd be spending like $1000 a day on
17:27
taking capsules of this stuff. So being able be able to utilize
17:30
things like that where you can get smaller doses to be absorbed
17:34
better, it really, really makes a huge difference with being
17:38
able to notice the impact of all these various nutrients.
17:41
So yeah, I think that's a, that's a pretty, pretty good,
17:45
you know, differentiator in the market.
17:47
You know, I think we had really do have something special and
17:50
then obviously we have amazing partnerships with people in the
17:54
performance room through my dad with companies like Jonah who
17:57
does a microbiome test and me screen who just launched the
18:00
first validated mitochondrial finger stick test to much muscle
18:05
punch biopsy. So we have we have access to a
18:08
lot of things that a lot of other supplement companies don't
18:11
really have access to just because of the pedigree of the
18:14
people that are involved in our company.
18:16
So I'm excited to see how we develop from, yes, we have
18:21
amazing supplements that are revolutionary in the making
18:24
direct impact on athletes, but how we develop into more of a
18:29
performance system over the next as we scale, you know, how do we
18:33
utilize these tests? How do we utilize this, that and
18:36
the other to make it a proven system of like, hey, if you
18:40
follow these things, your athletes will perform better
18:45
metabolically and they will perform better on the court
18:49
field, whatever it may be. So I'm just really excited to
18:53
see how we develop as a, you know, as a system to more say in
18:58
the next year or two. That's awesome.
19:00
And and you know, like you're saying with like a lot of times
19:03
people don't notice supplements, but then like people notice here
19:06
is I remember when I used some years a couple months ago, like
19:08
I was getting back from injury and I really felt a difference
19:11
with with helping with that that injury.
19:13
And then as you talk about the education stuff, you know, last
19:16
what was it? I guess y'all y'all did that
19:18
online conference and that was great.
19:19
So I'm definitely excited for the courses and systems you're
19:22
talking about. You know, you mentioned your
19:25
dad's background and how high level he is.
19:27
And then also like the people you have on your board of
19:29
advisors, but also just other colleagues of your dad.
19:32
Not not for you right now, but let's rewind back to when you
19:35
were a kid growing up, right? You're around your dad, you're
19:37
around his colleagues. Like how did that, how did
19:40
having those people around you daily influence you from, you
19:43
know, a young kid to now to get to here?
19:46
Well, I mean, I've always kind of been like my dad's a little
19:50
lab rat, like trying new supplements and stuff like and
19:53
just, you know, performance has been my entire life and not
19:56
sports performance, just like health and Wellness and
19:59
performing at your best on a daily basis, whether you're mom,
20:04
dad, you know, bagging groceries, whatever you made,
20:06
whatever your job may be, we just want you to be the best and
20:09
have the best quality of life you can and at this moment in
20:12
time. And my mom's dietician as well.
20:14
So having that side of things with.
20:17
You know, my dad really made an amazing environment growing up
20:22
as a kid to kind of push me into this, this realm of, you know,
20:26
performance health. But I mean, having people around
20:28
like Charles Poliquin when I was a kid coming in and evaluating
20:32
me and Cal Dietz was around when I was in high school.
20:35
And you know, Mike, all these guys, you know, Preston Green, I
20:38
know my dad did a lot of stuff with when he was at Florida.
20:41
And then obviously, like Tim, Karen and Dave Scholes and you
20:45
know, my dad educated for Charles Poliquin and when they
20:48
were doing the bio signature stuff.
20:50
So you know, having, you know, there's amazing coaches in
20:52
there, Derek Woodski, Robert Jacobs, like all these guys were
20:56
around or I was heard about, you know, through my dad.
20:59
A lot of them I didn't get to meet.
21:01
So I was an adult. But you know, having Charles
21:03
Round when I was a kid and just being exposed to these really
21:07
high level thinkers and really high level people and that are
21:10
thinking differently and Trail Blazers in their respective
21:14
field with my dad being a trailblazer and integrative
21:18
medicine, running one of the largest integrative medicine
21:21
clinics in the 90s and 25600 people a week and personalized
21:24
medicine, which was unheard of at that time.
21:27
So being around people like my dad, who's my biggest mentor,
21:32
you know, I looked at him and everything that I do.
21:34
And then being around really high perform, high quality
21:37
performance coaches, you know, I think just shape the way I
21:42
thought, the way I think. I think I think a lot
21:44
differently than many 25 year olds that are in the performance
21:47
space. But that's just because of
21:49
product of of my environment, being around, you know, people
21:53
that are challenging, you know, conventional ways of thinking
21:56
and really just trying to push the needle on performance, which
21:59
I think is something that, you know, I've always had a passion
22:01
for, even as an athlete, you know, doing things that nobody
22:04
else is doing. Like I'm out there doing our PR
22:07
before, before my sprints, like, you know, I'm like hitting my
22:10
hitting my wake up drills and doing all these things that
22:13
like, no, nobody really even like knows about as an athlete.
22:17
And I think we've had this conversation, it was it a
22:20
benefit or was it something that may have actually hindered me
22:23
that I was exposed to so much at such a young age to where my
22:27
adaptation, what I had to do to get adaptation in college was a
22:30
lot more than, you know, some of these other guys.
22:32
But the best besides the point. That's another conversation.
22:36
But yeah, no, I think, I think really it's just, you know, as a
22:41
kid, obviously you're not focused on a lot of this stuff.
22:44
It just kind of is like happening by osmosis of just
22:47
learning subconsciously hearing this, that and the other.
22:50
But getting taught how to hook grip and power clean by a
22:53
masters, you know, Olympian, like when I was in 7th grade in
22:57
my garage, like, come on, what? What the heck, like just little,
23:01
little things like that that you look back on.
23:03
It's like that's not normal, like that is not normal, but
23:06
it's all good. Like I said, it's just, you
23:08
know, shape me in The Who I am now and, you know, being able to
23:12
I think run this at a high level is just it all has an impact
23:16
from when I was a little kid learning, you know, that it's
23:19
important to have a routine and it's important to take your
23:23
supple, your vitamins on a daily basis.
23:25
It's important to eat well and you know, and just learning that
23:28
subconsciously through the through what my parents did and
23:32
what they example they set, you know, on how to live a high
23:36
quality, you know, life on a daily basis.
23:39
Yeah, now that's so cool. And I think the word osmosis
23:41
that you use is the perfect word because it's not, you know, it's
23:44
not like you were in a classroom just learning that stuff, but
23:46
like you're learning and living it every day within your just
23:50
daily life. And you know, that's the best
23:51
way to learn. And you're just doing that for
23:52
years and years where, you know, it's kind of like training age,
23:55
like it, you know, you're 25, but it's not, you know, you're
23:59
you're coaching age or whatever we want to say is, is a lot
24:01
higher than maybe a lot of people because you've been
24:04
exposed to it for since you were a kid.
24:06
Now that's really cool. You know, as you talk about
24:08
performance health here and, and right, we mentioned it for
24:12
athletes, a lot like trying to get peak performance for
24:14
athletes, but right, coaches, coaches are performers too,
24:17
right? And they're performing in high
24:19
stress environments, high level decision making.
24:22
Like what should we as coaches be doing from a health
24:25
standpoint, a habit standpoint that maybe a lot of people are
24:28
missing out on, especially like as we're thinking and cognitive
24:30
function and decision making within those stressful
24:33
environments to be at our very best?
24:35
Yeah. I mean, you know, I think
24:37
there's a lot of ways you could take that question.
24:40
I do want to clear one thing, like you don't have to perform
24:42
like your athletes, right. I think that's where a lot of
24:45
coaches kind of like, well, I have to be perform.
24:48
No, it's like just perform, you know, to be able to put yourself
24:52
in a position to perform at a high level metabolically on a
24:56
daily, like in just on a daily basis, you know, to be the best
25:01
coach you can be where you're not trying not to hit that
25:03
midday wall of energy where you have to have, you know, you have
25:07
to be the juice guy. And like, I think, you know,
25:10
looking at it from a different lens of it's hard though,
25:13
because performance, I mean, coaches are a lot of Taipei.
25:15
You know, they're like, I want to, you know, bang weights and
25:18
still run and do all those things and it's good.
25:20
Like you do it if you can, But I, I would like to challenge a
25:24
lot of coaches to I got to ask this on another podcast and
25:27
like, what do you think? Elite performances?
25:29
And I'm like, well, the easy answer is, you know, an Olympic
25:33
sprinter or you know a professional.
25:35
I'm athlete. The hard answer is performing at
25:40
an elite level in your biochemistry and metabolically,
25:44
like is your blood sugar dialed in?
25:46
Is your like, how are you feeling on is?
25:48
Are you sleeping well? Are you doing doing all of the
25:51
things the right way? To me, I think that's elite
25:54
performance because now that I've been on this side of
25:57
things, there's athletes that blood works jacked up and
26:00
there's people that are Gen. top their blood works jacked up.
26:03
It's very rare to like find somebody that is like actually
26:06
doing a good job, like with their food, with their sleep,
26:10
with their vitamins. You know, I would challenge
26:13
people to just get those basic things like the foundational
26:17
stuff dialed in every day, every single day.
26:21
You know, like, I think some strategies of strategic
26:24
supplementation that coaches could do was, you know,
26:27
adaptogens, you know, Rhodiola, we have the enduro too, which is
26:31
a extractor Rhodiola. I think adaptogens for stress
26:34
response is huge for coaches. That I think is a untapped
26:38
market. And then obviously the synapsin
26:40
because we know that nicotine and caffeine abuse is a huge
26:44
problem. And in the strength coach world,
26:46
you know, utilizing things like synapsin midday instead of
26:50
getting that extra energy drink or that cup of coffee or a few
26:55
instead of drinking the Red Bull for the 7:00 PM tip, like chew
26:58
your synapsin up for your cognitive function, just for,
27:02
you know, it down regulates that neuro inflammation.
27:04
It kind of calms your brain down with with how how the high
27:07
stress, you know, job coaching is, you're kind of living on the
27:11
bookends of people's normal schedule.
27:13
You're training in the morning before anybody's up and you're
27:16
staying late getting stuff done. You're, you know, tip off, you
27:19
know, you're training guys after the game, in some cases not
27:23
getting home till late, utilizing another product called
27:25
Chaolic for the cardiovascular health side of things.
27:28
Especially for guys that are like over 35, coaching is huge,
27:32
especially if they were have been abusing nicotine and
27:35
caffeine. And, you know, not I think
27:38
stressed managing stress is like #1 though for coaches, I think
27:42
that is you can learn how to, you know, get out a sympathetic
27:46
tone like throughout your day, whether it's a a box breathing
27:49
session or, you know, doing something that helps you get out
27:54
of that sympathetic tone, like, and just staying there all the
27:57
time. You know, I think managing
27:58
stress would do a lot for a lot of coaches as well.
28:02
I know that was kind of an all over the place answer.
28:04
But yeah, I think those are a few really important, really
28:08
important things. Yeah, no, like you talk about, I
28:10
think a lot of times in coaching it's just that constant drip of
28:15
stress where maybe there's early morning and then there's
28:17
meetings and there's other, you know, lifts or practices.
28:20
And then, you know, then maybe you got a game at night and it's
28:23
just the constant simulation at the game and you get home at
28:26
9:30 and it's like your brain is just completely wired and maybe
28:30
try and go to sleep. But it's just it's so hard.
28:32
So finding those strategies, whether it is the
28:34
supplementation or, you know, different habits and routines,
28:37
like the breathwork or, you know, anything you can to shift
28:41
more into that parasympathetic state and actually have, you
28:44
know, some, some change there rather than just staying stuck
28:46
in that sympathetic state all the time is so huge.
28:48
But it's, I think it's a lot easier said than done, right?
28:53
Because I know for me too, right, I preach that stuff a
28:55
lot. But then it's like as a coach,
28:57
it's like, then I'm doing a nonstop and it's really easy to
29:00
not do that stuff because, you know, you convince yourself I've
29:04
got all these things and all that, you know, blah, blah,
29:05
blah, blah, blah. And I don't have time to do it,
29:08
even though we tell other people that they have to make the time.
29:11
So how how for like for yourself as you were the coach, but now
29:13
as you're non stopping business non-stop stress, how are you
29:16
prior prioritizing that stuff well?
29:18
This is going to sound kind of funny, but I try to have as
29:21
little decisions in my routine as possible.
29:25
Like because I already coaches already have to make so many
29:29
decisions on a daily basis. Same here.
29:30
I was running a company have to make a ton of decisions on a
29:33
daily basis. If I can keep my routine as
29:36
simple as possible, wake up, get some morning sunshine, drink
29:41
some water, you know, do the the morning supplement routine, the
29:44
meals, try and keep those. Like for me, I like to just I
29:48
like to eat fresh food, but I like to keep things simple.
29:50
Like to where I have, if I limit the amount of decisions that I
29:54
have to make in, in my routine, I feel like that makes me able
29:58
to be a better decision maker for the company or be a better
30:02
decision maker for my athletes or whatever, whoever it may be,
30:06
you know, and I think you hit it on the cognitive fatigue.
30:10
Like for me, it's you can optimize your cognitive health,
30:14
you know, because as soon as you start having cognitive fatigue,
30:18
you have decision fatigue and then that equals poor leadership
30:21
in my opinion. So if you can get that right,
30:24
but that starts with managing stress through the day because a
30:28
lot of times if you can't sleep, it's a disorder of hyper arousal
30:32
where you just don't know how to turn it off.
30:35
You know, throughout your you're just getting hit, like you said,
30:38
those micro doses of stress throughout the day.
30:40
Then when you try to go to sleep, you can't.
30:43
So that starts with that sleep and then also proper like
30:47
dietary habits that aren't, you know, creating inflammatory
30:50
responses in your body, which me and you've had talked about a
30:53
ton, like knowing what foods create those those issues and
30:57
which ones don't is really important because it all has an
31:00
going back to the beginning of this conversation.
31:03
Everything is connected to each other.
31:06
But yeah, I like to limit, I like to limit my decisions like
31:09
throughout the day, like and just be, I shouldn't have to
31:12
think on my routine. You know, that's, that's how I
31:15
think it's an easy way to, you know, just be a better decision
31:18
maker and be able to adapt better throughout the day.
31:21
So yeah, that's that's how I do it.
31:23
You know, I think that's an incredible point, though.
31:25
I remember I was talking to one person who is really high level
31:28
business person CEO and, and he talked about how like, you know,
31:31
before the week, he's like colour coded as a week of like
31:34
or in this calendar, like all the different things you have to
31:36
do. Because then once he does that,
31:38
then he can, like you're saying, move to just the employee that
31:42
has to execute, execute on those tasks rather than making more
31:47
decisions every moment of the day.
31:49
Now, OK. And, and I think for myself,
31:52
like you're talking about decision fatigue when I have a
31:55
lack of clarity on what I need to get done during the day.
31:57
And it's like I'm kind of just, I'm doing stuff and I'm like
32:00
running in circles and not exactly sure on what I need to,
32:03
you know, why do you get done? Like that's when I'm the most
32:06
stressed and have the, you know, just in the worst state.
32:10
But when it's like, OK, these are the things I need to do and
32:13
I might be really busy, might be high stress things, But if I
32:15
know exactly what I need to do and I can go knock that out,
32:18
like there's extreme clarity there and I'm in a much better
32:21
spot mentally if I can just go execute on those things.
32:24
Yeah, it's that it's that sense of being overwhelmed without
32:27
actually like you're like, why? You're like, why am I
32:30
overwhelmed right now? Yeah.
32:31
And you're like, I have no idea, but it's because of what you
32:34
just explained. It's like when you're having to
32:37
make these like micro decisions, like throughout your day where
32:40
you're like, I feel like I have so much to do right.
32:44
But in reality, it may just be four or five things that if you
32:47
just laid those out the day before, I was like, and you put
32:50
them into your schedule, it's like, OK, I'm working on this
32:52
then I'm working on this then and that then don't get me
32:55
wrong, as an entrepreneur, you know this, There are wrenches
32:58
that get thrown in every day. Like I get a customer service
33:02
call in the middle of I'm in a, you know, a deep thought, deep
33:06
session of working kind of, you know, work through some stuff.
33:09
And then I get an e-mail. I didn't get my order or, you
33:12
know, I get a call I didn't like and that can really like throw
33:15
me off. Like things like that throw me
33:17
off more than anything. There'll be some days where I'm,
33:20
you know, a little overwhelmed doing, you know, probably too
33:23
many things at once. And then I'll get a call, a
33:26
customer service call and it'll just like, it'll just like send
33:29
me like out of no reason, like I'm like, why is this person you
33:34
know, calling me? You know, when it when I should
33:36
just be able to be nice. The customer is always right,
33:40
you know, and do all those things.
33:41
But if some, if I get a customer service called the wrong time of
33:44
my day, they may get they may get a cranky, cranky president
33:48
like answering the phone. But, you know, I think that
33:51
there are wrenches that get thrown in every day.
33:53
But if you're able to put yourself in a position of
33:56
clarity where you're you're structured and you know what
33:59
your next step is going to be throughout the day, I think
34:02
those wrenches have less of an effect on, you know, your stress
34:06
for that day. Yeah.
34:08
Now that make, you know, that brings me to another question
34:10
that you made me think of is how do you kind of think about the
34:13
balance of finding time for yourself to have?
34:16
Like you're saying like kind of that that deep work, you know,
34:19
times we can really go deep and, and thinking and decision making
34:22
and creation, but also as a business person, being available
34:27
to customers, to the rest of your employees and team when
34:31
they need you and kind of finding the balance between both
34:34
of those two things. I'm still finding the balance.
34:38
You know, I think that's one of the hardest things that I'm
34:40
still learning right now through this process because you always
34:44
have to be available, especially when it's a small team.
34:48
We have a very small team. We're making, making it work
34:50
with, with a lot, a lot of people.
34:52
So you always have to be available for the customers.
34:55
I think I've done a better job of telling the board and telling
34:59
other people that we work with. It's like, hey, I'm doing this
35:02
today. I will get back to you tomorrow,
35:04
you know, and they respect that because they they know what I'm
35:07
doing is working to move the company forward.
35:10
Where that doesn't really have an effect, an impact is with the
35:13
customers. You have to be available to the
35:15
customers all the time. Like I'm checking the forms at
35:18
night, contact us, make sure everybody's getting taken care
35:21
of. Are there things that are, are
35:23
there emails in my junk that are from customers that I didn't
35:26
see? Like that is all.
35:27
And then all of actually probably shouldn't even say this
35:30
because I want people to know, but the number on our site
35:32
funnels to my cell phone. So I have to I answer all the
35:37
customer service calls. I take care of everything and
35:40
like that can't turn off because if it does, then you get a bad
35:43
review on Google or you're like this fade.
35:45
Their customer service sucks. And that's the last thing that
35:47
you want right when you know what your product is, is so high
35:51
quality and the pain that you have is so high quality.
35:53
You have to hit that standard across the board, whether it's
35:56
customer service emails, how I manage an inventory, like there
36:00
is a standard. We talked about that all the
36:01
time when I was Aga with you. You know, like the standard is
36:05
the standard and that's we have to hit that.
36:08
But going into the deep thinking and things like that where, you
36:12
know, I just block off a little bit of time on my schedule.
36:14
And if I I'll go on do not disturb.
36:17
And a lot of the times the board knows and the people that know
36:20
that if I don't answer them, I'm probably busy, you know, and I
36:23
will get back to them as soon as I can.
36:26
So yeah, it's, but don't get me wrong, like that way easier said
36:30
than done. I am still learning that, you
36:32
know, I had a big struggle with even my training, like finding
36:35
time that for myself to work out.
36:38
I struggled with that for two years, like in my masters and
36:41
then the first year launching this company.
36:43
Finally, two months ago I said I'm doing it, I'm just training
36:47
again because it's such a core piece of me and it makes me a
36:50
better businessman. It makes me a better person when
36:53
I'm able to get in the gym and I'm able to train.
36:55
And that has been an amazing catalyst for me to just continue
37:01
to still put, you know, my health and myself first.
37:04
Yes, the business is really important, but if I want to be
37:07
the most effective leader, the most effective businessman, the
37:11
the most effective son, these are the things that are non
37:14
negotiables for me and my in my daily routine.
37:17
And I think that has been a really, really hard thing to do.
37:21
Like it's been really hard for me to find like I'm finally to
37:25
that point to where it's like this is, if you want to be in it
37:28
for the long haul, you got to take care of yourself first, you
37:31
know, and I think that's where burnout happens.
37:34
You know, a lot of things can trickle down from from that if
37:37
you don't set that as a priority early in your career.
37:41
Yeah, no, that's, that's, that's huge.
37:43
I've I've for sure seen that with myself too.
37:46
Where like time before you feel so, so busy and it's like, I
37:48
just got to cut that out today. And you do that one too many
37:51
times and you get in this pattern routine of it just
37:54
starts to continue to slip. And you know, both from a
37:57
physical standpoint and a mental standpoint, you, you start to
37:59
slip personally. And it's just it, it's not
38:03
always easy, but we got like finding even if it's not, you
38:06
can't always train like an athlete where it's an hour, hour
38:08
and a half or whatever. But like, can I get 30 minutes
38:10
each day at least? And and get that because it's
38:12
it's so huge for mental clarity. And it's just do something.
38:15
Like just do something. There's sometimes where it's
38:18
like 830 at night, I'm like, I'm obviously not going to go bang
38:22
weights right now, so I'll just get on the Stairmaster or I'll
38:25
get on and just walk or do something and just doing
38:29
something like not letting one day turn into two.
38:33
Don't let two turn into three. You know, as long as I can just
38:35
get out there and do do just do something.
38:39
It doesn't have to be, which is a hard pill to swallow.
38:42
Like as a person that is was a high performing athlete for such
38:46
a long time, you know, like it's hard to just go in there and do
38:49
something that is like boring, you know, like just going to go
38:52
in there and walk. No, I want to go in there.
38:54
I want to hit, you know, hit the hit my planes and do my thing
38:57
and like do all the things that are sexy.
39:00
You know, that's a hard pill to swallow, especially with people
39:02
that train at a high level, You know, just just like being able
39:05
to go in there and not worry about your ego and not worry
39:09
about, you know, you know, did I hit this?
39:12
Did I do that? Did I make sure to get my, you
39:14
know, all my sets of this, that and the whatever it may be
39:18
instead and just putting that aside and going, OK, if I just
39:22
do something that is better than nothing and tomorrow I'll be
39:26
able to, you know, maybe have more time to do what I want to
39:29
do? Yeah, that's been a big.
39:31
I just tell people, just do something.
39:33
It doesn't matter what it is. Just get in there and do
39:35
something. Whether it's for 10 minutes or
39:37
30 minutes or two hours, just do something.
39:40
Yeah, and you know, you mentioned kind of like burnout
39:43
or struggle and and I wanted to ask you a couple questions from
39:46
from the book, right, that this party is kind of coming off of
39:48
that I had in there. And, and one of them was like,
39:50
what do you do to overcome times of struggle, burnout or
39:54
overwhelm? So like kind of beyond that,
39:57
like what strategies do you do you go to return to?
40:00
So I, I, this is probably the number one area that I struggle
40:07
with because I've in the past have just just pushed through
40:11
it. You know, I think there is some,
40:14
there's benefit to being able to push through burnout and some
40:18
sometimes, you know, but I've gotten to the point to where I
40:22
just, I'm able to listen to how I'm feeling.
40:25
Sometimes there's weekends where I have to just completely, like
40:28
I won't open my computer from Friday at 6:00 PM Sunday, you
40:33
know, at 9:00 or 8:00 to where I have to start prepping for the,
40:36
for the week. And that's, that's how I handle
40:41
it as I like to spend time with my family.
40:44
I like to, I'll talk to my dad a lot too, because he's been, he's
40:48
been doing integrated medicine for 40 years.
40:50
So I'm like, how do you, how did you, how do you keep that fire
40:53
for 40 years? How do you continue to how?
40:56
So I'll pick his brain and just, you know, see what he's got to
40:59
say for the current situation. You know, he's one person that I
41:03
lean on a lot for, for burnout. I like getting outside.
41:07
I like getting in nature. I think being in nature for me
41:09
is a huge, huge thing for, for burnout for me.
41:13
Like I can just reconnect with myself and then come back and,
41:19
and hit the hit the ground running.
41:21
You know, there's some days where I just need a couple days
41:23
or there's where some days where I'm like, Hey, I just need like
41:28
feeling really rough today. I need like a 30 minute nap.
41:32
Like I just kind of listen to my, listen to how I'm feeling,
41:35
listen to my body. There's no, I don't have a
41:38
calculated, you know, scientific method for how I push through
41:42
burnout. Like could be different this
41:45
year versus next year. And I can guarantee you how I
41:48
push through burnout as an athlete was probably a whole lot
41:51
worse than how I handle it now. Just because, you know, you've
41:54
matured and you learn how to, you know, offload, offload the
41:58
stress of things. And, you know, honestly, I
42:01
started going to therapy as well.
42:03
I started doing EMDR couple years ago, I think, yeah, two
42:07
years ago is when I started. And that has been the best thing
42:10
I've ever done in my life because it teaches you how to
42:13
frame, you know, thoughts. It teaches you how to, you know,
42:16
why is this coming up? Why is that coming up?
42:20
How do I look at certain things that I'm feeling?
42:23
You know, honestly, like I was a huge proponent of therapy for
42:26
for men in general, you know, because there's a lot of times
42:31
not everybody has amazing relationship with their dad like
42:33
I do. And they don't have anybody to,
42:37
you know, offload these things to.
42:38
They don't have anybody to, you know, to be able to, you know,
42:43
vent and decompress and you know, yes, you know, some guys
42:47
are married and have kids and that just adds a whole nother
42:50
layer of stress on things. And a lot of times those guys
42:53
don't have anybody to go to either.
42:54
Now they don't want to go there coworkers, they don't want to
42:56
look like a softie, all that stuff like just go to therapy.
43:00
I promise you you're going to feel a lot better after like a
43:03
month of it, like and you and it's going to somebody that has
43:06
no judgement. They don't care if you cry.
43:08
They don't care if you, you could be stressed out about the
43:10
smallest thing, like, Oh, my dog, like I had to take my dog
43:14
to the vet. And like, that could be a huge
43:17
stressor for somebody and they just didn't know it.
43:19
Like they didn't know that that's causing, you know, them
43:22
to make bad decisions or, you know, not be able to be fully
43:26
engaged in what they're doing. You know, So I, that's one thing
43:29
that I did start doing that there is a little bit of a, you
43:33
know, I guess, you know, more substance behind like, so I
43:37
like, I like going to therapy. I think that really helps.
43:39
It helps me at least, cuz I'm not, I'm not a guy that is, I
43:42
don't really know how to talk about my feelings.
43:45
I write better. So like that was a one thing
43:49
that they helped me understand. Yeah, now that's great.
43:51
And that was that was really powerful.
43:52
And I appreciate you being open and honest about all of that.
43:57
You know, I think, I think it's, you know, I've talked about a
44:00
lot of people before, but it's, it's really easy to feel whether
44:02
it's, you know, being at the top of a business or being the coach
44:06
where you're in charge of people that we've got to have put on
44:09
this front that everything is figured out.
44:12
And you know, like Darby Rose, but he's like, we've got to be
44:14
like the superhero or like Superman or like Wonder Woman.
44:19
It's just not the reality on, on the inside all the time.
44:21
So it's like we've we've got to have strategies to not feel like
44:24
we have to have that 24/7 and that we can be real and then
44:29
then find and get help because coaches need coaches too.
44:32
Coaches need people to be there, support them too.
44:36
It can't just always be like giving and serving all the time.
44:40
Like we have to have some help at points too.
44:42
Yeah, no one 100%. And that's like, that's the
44:45
hardest way to, you know, that's the hardest thing about it is
44:49
you do, you are in a position to where you feel like you have to
44:53
be, you have to have it put together all the time.
44:56
But like you said, in reality, that's just not the case, you
44:58
know, at all. And having outlets to, and you
45:02
don't have to, you know, you don't have to show it to your
45:04
athletes, right? You don't have to show that
45:06
side. You can be real with them, be
45:07
like, Hey, guys, like they're going through some stuff.
45:09
But you don't have to like, you don't have to go anything deeper
45:12
than that. You know, with your athletes
45:14
because you are in that that position of leadership.
45:16
You are in that position of authority to where you know, you
45:20
can only let them in to, you know, so much.
45:22
You know that. But you know, you don't got to
45:27
find ways to, to decompress. You know, I think that, like I
45:31
said, it goes back to the stress management side of things.
45:34
Cuz that's number one killer in this country is everybody's just
45:37
so damn stressed out, you know, all the time, you know, and
45:40
especially with coaches, I think it's even under or even under
45:44
more stress. Then, then maybe you know, the
45:46
everyday person because of the amount of, of impact that their
45:50
job has. But also you got to win, right?
45:53
If you're not winning, like it all comes down to that you may
45:55
lose your job if you're not winning.
45:57
So I think there's a lot of stress.
45:59
I think that's number one for coaches is learning how to
46:02
manage your stress and that's through anything.
46:05
I mean, I still deal with that as an entrepreneur.
46:08
Yeah, that's really good. How do you think about
46:12
approaching difficult conversations, especially now in
46:15
business where I'm going to guess you're usually a lot
46:18
younger than the people that you're dealing with?
46:20
Yeah. I mean, so far I haven't had to
46:22
have too many hard conversations.
46:24
I mean, we did have, there were some things that happened like
46:26
internally that, you know, especially with just dialogue
46:30
with our board of advisors, with me being 25 and I don't have the
46:35
experience. I don't have the skin in the
46:37
game that a lot of these guys have had, but they respect me as
46:41
the president of the company because they know that that's
46:43
the position that I'm in. I'm not going to these guys
46:46
telling him how to program and how to do things.
46:48
And like, I'm not trying to tell them how to do stuff on on the
46:52
performance side. It's like, hey, this is the
46:54
business side of things. Like I need this, this, this and
46:57
to be done. And like having some hard
46:59
conversations where I'm asking a lot of these guys that are a lot
47:03
older than me, you know, that are, you know, mentors of mine,
47:07
you know, and sometimes having to get on their ass of like,
47:10
hey, I need content, I need this, I need that like, and that
47:13
was a hard thing for me to navigate at the beginning.
47:15
But everybody respects each other because everybody wants
47:18
the same thing. We all want the company to be
47:21
successful. And if I need something for the
47:23
company to be successful, I'm going to.
47:26
I think my biggest downfall is that I just say how I'm feeling
47:29
and just say it how it is a lot of times, which is good and bad,
47:32
but they, they respect that and they're like, all right, like
47:35
we'll get it to you. Like if I need to, where I
47:38
struggle is when I go into business development meetings
47:43
with other people with bigger companies that have been around
47:46
for a long time. A lot of times I like, I know I
47:51
don't have the business background.
47:52
I know I don't have a lot of the same things that these guys do,
47:57
but they know I'm willing to learn and they know I'm I'm
48:01
trying to do all of the things the right way.
48:03
But a lot of times, like there's times that I can't answer the
48:07
questions that they're asking or I don't know because I just
48:10
don't have the experience. So like those are those are
48:13
harder conversations for me to have when like I feel like I'm
48:16
an experienced and I don't know anything.
48:18
I can't, you know, communicate with these people that are
48:22
asking me specific questions or things that I don't know.
48:25
And I don't want to look not like unprepared for the
48:29
conversation, but there's just things that I don't know in
48:32
business that I need to go find that I have to go ask people
48:35
for. That's where I lean on my dad a
48:37
lot to kind of guide me through and help me just because he's
48:41
been a business owner for, you know, 40 years and understands
48:44
like the landscape of some of this stuff.
48:46
And then I have some really great mentors, some CEO's and
48:49
some lawyers and people that I've met through my dad that
48:52
have become more of a business mentor for me rather than the
48:56
performance, you know, coach or performance mentor, which has
48:59
been really, really helpful on how to navigate these
49:03
conversations with these high net worth people that I've been
49:07
doing this for a long time. And I don't like for me having
49:10
the hard, like having hard conversations of telling people
49:13
what they need to get better in this or, you know, if we need to
49:16
work better, as if that's not hard for me because I don't
49:18
really care. Like I'll just say it.
49:20
I'll just say it like it's fine, which sometimes goes across
49:23
well, sometimes doesn't. I'm working on the delivery of,
49:26
how I say it, less brash. You know, just trying to work on
49:30
the delivery of things has been a big, big thing for me.
49:35
But yeah, like that, that's the main thing that I struggle with
49:38
is just my lack of, you know, experience.
49:41
But I know I'm still learning. Like it's all part of the
49:43
process. Yeah, I'm going to guess that
49:45
like each each situation where there's been a time you couldn't
49:49
answer it, whatever that question was like, like you're
49:53
saying you went to these people, you dove into it and now if you
49:56
get asked again, like you're going to be able to answer that.
49:58
And and then now you one year, 2 year, three years, you're going
50:00
to kind of build that accumulation of, of experiencing
50:03
those questions and you know, down the line you're going to be
50:05
able to answer everything. Yeah.
50:06
No, 100% that's you just got to, you know, learn from every
50:10
situation. I respect a lot of these people
50:13
that we're meeting with too, because they're very successful.
50:16
Like I want to learn from these kinds of people.
50:18
Like I want to learn from people that have had a business for 10
50:21
years that have, you know, come out with a new technology.
50:24
Like, hey, how are you doing your marketing?
50:27
Like when you have to explain something that's a little
50:29
complex because like what we have is a little complex
50:32
comparative to other supplements on the market and being able to
50:37
present the brand in a way that is for everyone.
50:40
Because we're not just for elite athletes.
50:42
Yes, elite athletes get great results from our products, but
50:47
we also are used in a lot of practice, a lot of practices
50:50
with MD's, DOSPAS on the genpop side of things.
50:55
Our products have a huge impact on people that are just trying
50:57
to, you know, be the best they can be on a daily basis.
51:01
It helps people there and it helps people, you know, get
51:04
ready. Like we sponsored the Arctic
51:06
Challenge, getting ready for people to row 14 days on the
51:09
Arctic Ocean straight, you know, trying to break a world record.
51:13
They're using utilizing our products and protocols.
51:16
So from that extreme to that other extreme, like our impact,
51:19
our products have impact on, you know, a lot of different
51:22
populations. And it's like, how do we, you
51:24
know, package something that is a little bit, you know,
51:26
scientifically complicated. Not a lot of people know what a
51:29
solid-state liposome is, you know, so that's been a
51:33
challenge. And, you know, learning from
51:35
other people that have had disruptive technology or, you
51:39
know, a little bit more complex things like being able to pick
51:42
their brain on, hey, how are you marketing this to have, you
51:46
know, Joe Schmo understand what a lipo tab is?
51:50
You know, so like there's, there's a lot of things that
51:52
I've been able to learn just from being around people that
51:55
have been doing this for a lot longer than they have.
51:57
Yeah, no doubt. Well man, and this has been
52:00
awesome. I've really enjoyed this
52:01
conversation. If people wanted to either get
52:04
in contact with you or learn more about Metabolic Elite,
52:07
where should they go? I go to the website
52:09
www.metabolicelite.co We have a ton of information on our
52:14
products on the website. Also follow us on Instagram,
52:16
Metabolic under score Elite. We post a ton of content on
52:19
there and then if you want to get in
52:22
directcontactwithmemyemailschristian@metabolicelite.co as well.
52:29
Love answering questions. I love people that are
52:31
interested in the product line, but we have so much information
52:34
on the website to where you can just dive into a lot.
52:37
And then there's anything that isn't answered for you on the
52:40
website, reach out. We can get some questions
52:43
answered for you. But I just want to say thanks so
52:46
much for having me on. You know, you've had a huge
52:48
impact in my development as a coach.
52:51
And, you know, I love the, you know, friendship and kind of
52:53
mentorship that, you know, we've developed or over time.
52:56
And just want to say I really appreciate you having me on.
52:59
And you know, who knows, maybe they'll be a Part 2 in the
53:02
future. Yeah, for sure.
53:03
I appreciate that, Christian. I'm and again, I'm grateful for
53:06
you being here and you know, just the impact you've had on me
53:09
also over the last couple of years.
53:10
Yeah, that's awesome. I appreciate it.
53:12
There. All right man, Have a great day.
53:14
Thank you.