Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / How to Get Clicks, Not Complaints, on Your Broadcasts

Transcript

How to Get Clicks, Not Complaints, on Your Broadcasts · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to look at why it's not a
• 0:04
  good idea to send links alone as a broadcast message.
• 0:10
  And the reason why is because there are people who are sending
• 0:14
  a link alone in a broadcast message because you're trying to
• 0:17
  promote your business. And some of you think it's a
• 0:19
  good idea. You know, you have 3000 contacts
• 0:21
  in your WhatsApp list and you just open up a new business or
• 0:25
  whatever. And, and you have a link to the
• 0:28
  website and so you just send a message that is nothing but one
• 0:31
  link. So if you are interested in
• 0:35
  these sorts of issues, then subscribe to the podcast because
• 0:38
  these are the things we talk about every single day.
• 0:40
  You started the business. How do you promote it?
• 0:43
  You're reaching out to people. How do you start conversations?
• 0:45
  You're having conversations with people.
• 0:47
  How do you get them to become customers?
• 0:48
  These are the sorts of things that we talk about here on the
• 0:51
  podcast every single week. Now, my name is Tavish Shima
• 0:55
  Ayedi, I'm the host of the podcast recording today's
• 0:58
  podcast out and about. It's a Sunday, kids are cat keys
• 1:01
  in class. So I'm just making some
• 1:03
  recordings, you know, before we all head home.
• 1:05
  So there'll be some noise in the background, some construction
• 1:08
  going on, you know, cars driving by and all of that.
• 1:12
  And if you'd love to connect with me, then call, send me a
• 1:15
  text message or WhatsApp message on 08064662140.
• 1:23
  All right, so like I said today, why it's not a good idea to send
• 1:26
  links alone as a broadcast message because some people do
• 1:29
  that. In fact, I thought I received
• 1:32
  one of those today, but I've already chatted with the person
• 1:34
  and, you know, turns out that was not the case.
• 1:37
  But still, I'm going to make this podcast episode because I
• 1:39
  know that people do it all the time and I receive it.
• 1:42
  I receive them once in a while, just not today.
• 1:45
  So before we go into why it's a bad idea, let's just do some
• 1:50
  definitions first because it accord to me that I have been
• 1:54
  saying broadcast, broadcast, broadcast and I am assuming that
• 1:57
  everybody knows what a broadcast is because I was complaining one
• 2:00
  time, one of my big aunties saying my big aunties, she said
• 2:03
  what is broadcasters like? Oh, OK, I just assume that
• 2:06
  everybody in Nigeria knows what the broadcast is.
• 2:09
  So just in case you're one of those people listening to the
• 2:13
  podcast and you have no idea what the broadcast is, a
• 2:16
  broadcast is this interesting feature that we have on modern
• 2:20
  phones where we can send messages to several recipients
• 2:25
  at once, to several people at the same time.
• 2:28
  You can open up your phone, you can select 200 people and then
• 2:31
  just send one message to 200 people at the same time, brah,
• 2:35
  just like that. It's a wonderful feature and it
• 2:38
  makes life easy because now we can do things efficiently.
• 2:41
  If I want to reach out to 1000 people, I can do that. 2000
• 2:45
  people I can. OK.
• 2:46
  Well, I think for WhatsApp there are some restrictions on how
• 2:49
  many people you can put in the broadcast.
• 2:51
  But for Telegram the restrictions are much more
• 2:56
  reduced. So you can send more broadcast
• 2:58
  messages in Telegram than you can on WhatsApp.
• 3:03
  Well, you know, Nigeria seems to be a WhatsApp country.
• 3:07
  But either way, Sharp, it's very efficient.
• 3:10
  So the goal of people sending broadcasts is this is supposed
• 3:15
  to be a good marketing tool because you can send one
• 3:19
  message, you just click send and all of a sudden you can let 500
• 3:24
  people know who you are. You can let 500 people know what
• 3:29
  you do. You can let 1000 people know how
• 3:32
  you can help them, how you can let 2000 people know how much it
• 3:35
  costs to work with you. So in that sense, it is a good
• 3:39
  marketing tool. And because of that, I would
• 3:42
  encourage you people, yeah, you should send broadcast message,
• 3:46
  but with sense, with some sense, because this is the problem,
• 3:51
  because WhatsApp messages are easy to do and they're easy to
• 3:56
  send. WhatsApp messages are also easy
• 3:59
  to abuse. So because of that, some of them
• 4:02
  are not done. They over communicate any small
• 4:05
  thing. Bra broadcast, yeah.
• 4:08
  Broadcast today, you send to broadcast Wednesday, you will
• 4:12
  send three broadcast Saturday, you send like 7.
• 4:17
  You know, you are annoying the hell out of people.
• 4:21
  Or maybe you send it not too much.
• 4:24
  You're only sending once in a month.
• 4:26
  But you are not communicating in the right context and you're not
• 4:29
  communicating in the right mode, which is what people who send
• 4:33
  only one link. That's the problem.
• 4:37
  That's the that's the problem that they make.
• 4:41
  Just in case there's some of you don't understand what I'm
• 4:43
  saying, then put it this way. You guys know I have this
• 4:46
  podcast, right? Obviously I want more people to
• 4:49
  listen to the podcast, all right?
• 4:51
  I have about 3000 contacts on my phone.
• 4:54
  So if I just wake up one day and I decide to send just one link,
• 4:59
  one link to a podcast episode, I didn't put any context.
• 5:03
  All I did was I just sent the link like that to 3000 people.
• 5:08
  That is not communicating in the right mode or you know, without
• 5:12
  giving it any context, you know, things like that.
• 5:15
  Now, the problem with over communicating or not
• 5:19
  communicating in the right context in the right mode is
• 5:21
  this. Eventually people start to drown
• 5:24
  you out because there's one of these my guys who started the
• 5:27
  podcast and of course, you know, I want to support the boy now.
• 5:29
  I mean, because you know, we're all boys.
• 5:31
  So you help everybody out. And whenever the guy drops an
• 5:35
  episode, he just sends a link like that.
• 5:37
  He just sends a link like that. So this week just a link, next
• 5:43
  week, another link, the week after, another link.
• 5:48
  And of course, he's my boy, so I can't block him.
• 5:51
  What I did was I just did long press and then I moved him to
• 5:54
  archive. And so sometimes he actually
• 5:56
  sends me a genuine message. But The thing is, I don't get to
• 6:00
  see it for maybe two or three months.
• 6:02
  And then when we have the conversation, I say, ah, Bros,
• 6:04
  no Vex. You know, I Vega, I was busy.
• 6:06
  He's a lie. I was not busy.
• 6:08
  I was tired of those messages. So I just did long press and I
• 6:12
  did add to archive. When you are not using broadcast
• 6:18
  messages properly, you are people will start drowning you
• 6:21
  out. You just become noise on
• 6:24
  WhatsApp, people start ignoring you.
• 6:28
  Some people will even click on spam, some people will click on
• 6:32
  report, some people will click on block.
• 6:37
  Now, the problem is when people start spamming or blocking or
• 6:42
  reporting, it's a signal to WhatsApp that whatever it is
• 6:47
  that you're sending, you know, isn't valuable or maybe it might
• 6:51
  even be malicious. So for those of you who you wake
• 6:54
  up one day, you hear that your WhatsApp account has been
• 6:56
  blocked or restricted or something, this is what is
• 6:59
  happening. You're pissing off too many
• 7:02
  people. And so, you know, some people
• 7:05
  spam, some people block. Now remember what we said at the
• 7:10
  beginning of the episode, that sending broadcasts is a very
• 7:13
  good idea as a marketing tool because it will create awareness
• 7:17
  about who you are, what you do, how you can help, how much it
• 7:21
  costs, where people can find you.
• 7:24
  What if it gets to the level where people are drowning you
• 7:26
  out, people are treating you as noise, people are ignoring you,
• 7:30
  people are spamming you, people are blocking you, people are
• 7:33
  reporting you. Isn't that the reverse of
• 7:36
  marketing? Because now you don't get
• 7:38
  negative returns. Instead of getting plus 20 + 50
• 7:42
  + 100 that people are listening to you, you're now getting, you
• 7:46
  know, you send 100 messages and you're now getting, maybe one
• 7:50
  person will open it and then 80 people will ignore you and then
• 7:55
  20 will now hit clicker spam. You're now getting negative
• 7:59
  returns. That is not the reason why we
• 8:03
  turn to all these modern communication tools to promote
• 8:06
  our business. So please, let's do this right
• 8:11
  now. This is the problem with sending
• 8:12
  links only #1 there's no context, there's no background,
• 8:16
  there's no nothing. And that affects the likelihood
• 8:20
  that somebody's going to click because everybody's busy now.
• 8:24
  They are what they're doing. So if you just see a link like
• 8:27
  that and it's a broadcast, maybe it wasn't meant for me, maybe
• 8:30
  it's not important, and then you just ignore, have some problem.
• 8:34
  The second problem is nowadays everybody I don't they shine
• 8:40
  because there are lots of security risks in this country.
• 8:44
  Lots of people are using WhatsApp now to be doing 49 and
• 8:48
  to be doing identity theft and to do all kinds of things.
• 8:53
  So the average person now, when they receive a link, only a link
• 8:58
  from somebody that they don't know, they will just ignore or
• 9:01
  they will block or they will report if it is somebody that
• 9:04
  they know, but there's only a link, only you just leave it.
• 9:08
  So like now, if I receive a link only, unless it's from my
• 9:10
  father-in-law, you know, I can send me a message.
• 9:13
  You know, it's oh, so I just got this link, you know, as in, you
• 9:18
  know, how far was it? Anything in particular?
• 9:22
  You know, like I will ask because you know, it's my, it's
• 9:24
  my father-in-law. I'll reach out somehow like, oh,
• 9:26
  I saw this link, but I don't want to click on it first
• 9:30
  because, you know, some of the older folk, you know, like my
• 9:33
  mom to whenever my mom sees documentaries on the BBC, she
• 9:37
  will now send them to me and I must watch.
• 9:39
  And I'm like, mommy, I'll beg yourself.
• 9:43
  I mean, she's a nice woman and I love her, you know, but there's
• 9:46
  some things that we quarrel about, like my weight, for
• 9:48
  instance. So whenever there's a BBC
• 9:49
  documentary, you know, about how it's not good to be overweight
• 9:52
  and stuff like that, Mom, she would just send me that link,
• 9:55
  just the link only, you know, with no background.
• 9:58
  But anyway, what I'm saying basically is like, OK, that's
• 10:00
  mom. See, that's my father-in-law.
• 10:01
  So that kind of one hour I'll reach out and ask like, oh, I
• 10:05
  just saw this link, you know, offer any reason something want
• 10:09
  us to discuss. But for most people, you just
• 10:12
  see link like that, they will just ignore because there's no
• 10:17
  background context. And then of course, because
• 10:19
  everybody's on high security alert, nobody wants their
• 10:22
  WhatsApp to be hijacked. So the solution to this now is
• 10:26
  very, very simple. All you have to do is when
• 10:28
  you're sending a link as a WhatsApp message, just include a
• 10:32
  background context. That's it, That's all.
• 10:35
  Give some background context, give some accompanying text.
• 10:39
  That's it. That's all.
• 10:40
  You increase the chances that people are going to read your
• 10:43
  message. So for my friend now who sent a
• 10:47
  message, she's in the, how will I put it now, interior decor and
• 10:55
  personal style. Yeah.
• 10:56
  So that's our space. You just open up a new store and
• 10:58
  then you just send the link like that.
• 11:00
  So let's say you are someone who is in that industry.
• 11:04
  Let me just give you some 2 ideas now.
• 11:06
  So #1 is a new store alert. You know, it's a very old idea.
• 11:10
  People have been doing it for a very long time.
• 11:12
  You know, opening soon, grand opening, just launching, blah
• 11:15
  blah blah. So you can send one of those
• 11:18
  messages, new store alert, a little bit about the store and
• 11:24
  then, you know, call to action. Are you thinking of upgrading
• 11:29
  your home or do you want to update your personal style?
• 11:33
  Click on the link to go to our brand new store on Amazon.
• 11:37
  Or click on the link to blah, blah, blah, blah, blah, blah,
• 11:39
  blah. You see, So that's the context.
• 11:42
  New store alert, new store launching, new, new, new,
• 11:47
  whatever, whatever. Then call to action.
• 11:50
  What do you want them to do next then?
• 11:52
  Plus, the thing must also make sense for them.
• 11:55
  Are you thinking of upgrading your home decor?
• 11:58
  Are you thinking of beefing up your personal style?
• 12:01
  Then click here. Or you can ignore the new store
• 12:05
  letter and just simply go straight to the point.
• 12:08
  You know, upgrade your space, upgrade your style to work with
• 12:12
  me. Click on the link below and then
• 12:14
  you send it. So you can see that just by
• 12:17
  giving a simple background context or putting some
• 12:21
  accompanying text, we can increase the odds that people
• 12:24
  are going to respond to our messages.
• 12:28
  Now, I know some of you might be tired of me talking about
• 12:30
  WhatsApp, WhatsApp, WhatsApp as a marketing tool, but I'm not
• 12:33
  going to stop because we all use WhatsApp as a marketing tool.
• 12:36
  And also because, like I said, because WhatsApp is easy to do,
• 12:40
  it is easy to abuse. And I want to make sure that we
• 12:43
  don't abuse all these channels because our businesses are at
• 12:48
  stake, our profits are at stake, Our flexing is our stake, our
• 12:53
  house rent is at stake, our Peace of Mind is at stake.
• 12:58
  So let's learn how to do WhatsApp well.
• 13:00
  So that's it. And that's all for today.
• 13:03
  Remember, if you'd love to connect, then send me a text
• 13:07
  message or WhatsApp message or an SMS, or you can call on
• 13:11
  08064662140. Thank you very much for your
• 13:17
  time and attention. I'll catch you all some other
• 13:19
  time.