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76 | 5 Pre-Launch Mistakes That Are Costing You Thousands · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello,
• 0:42
  welcome
• 0:42
  to
• 0:42
  the
• 0:42
  76th
• 0:43
  episode
• 0:44
  of
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:44
  coaching
• 0:45
  arena.
• 0:45
  I
• 0:45
  am
• 0:46
  so
• 0:46
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:48
  I
• 0:48
  was
• 0:48
  out
• 0:49
  for
• 0:49
  dinner
• 0:49
  with
• 0:49
  two
• 0:50
  of
• 0:50
  my
• 0:50
  coach
• 0:51
  friends
• 0:51
  this
• 0:51
  week
• 0:52
  in
• 0:52
  London,
• 0:53
  which
• 0:53
  was
• 0:53
  wonderful.
• 0:54
  We
• 0:54
  are
• 0:54
  planning
• 0:55
  a
• 0:55
  trip
• 0:55
  to
• 0:55
  Spain
• 0:56
  together.
• 0:56
  So
• 0:57
  very,
• 0:57
  very
• 0:58
  exciting
• 0:58
  for
• 0:58
  later
• 0:59
  this
• 0:59
  year.
• 1:00
  And
• 1:01
  I
• 1:01
  was
• 1:01
  sharing
• 1:01
  my
• 1:01
  recent
• 1:02
  learnings
• 1:03
  of
• 1:03
  how
• 1:04
  good
• 1:04
  a
• 1:04
  wait
• 1:05
  list
• 1:05
  and
• 1:05
  a
• 1:05
  pre-launch
• 1:06
  phase
• 1:06
  is
• 1:07
  to
• 1:07
  sell
• 1:07
  your
• 1:08
  programs.
• 1:08
  Sarah
• 1:09
  reminded
• 1:09
  me
• 1:10
  that
• 1:10
  I
• 1:10
  really
• 1:11
  should
• 1:11
  put
• 1:11
  this
• 1:11
  on
• 1:11
  my
• 1:11
  podcast
• 1:12
  because
• 1:12
  I
• 1:12
  haven't
• 1:13
  spoken
• 1:13
  about
• 1:13
  this
• 1:13
  yet.
• 1:14
  So
• 1:14
  I'm
• 1:15
  excited
• 1:15
  today
• 1:15
  to
• 1:16
  share
• 1:16
  those
• 1:16
  learnings
• 1:17
  I've
• 1:17
  had
• 1:17
  recently.
• 1:18
  That
• 1:18
  have
• 1:19
  made
• 1:19
  a
• 1:19
  huge
• 1:20
  difference
• 1:20
  to
• 1:20
  my
• 1:21
  business
• 1:21
  and
• 1:22
  to
• 1:22
  those
• 1:22
  clients
• 1:23
  I've
• 1:23
  been
• 1:23
  working
• 1:24
  with
• 1:24
  on
• 1:24
  this
• 1:24
  strategy
• 1:25
  as
• 1:25
  well.
• 1:26
  It's
• 1:27
  something
• 1:27
  that
• 1:27
  takes
• 1:28
  a
• 1:28
  while
• 1:28
  to
• 1:29
  learn.
• 1:30
  And
• 1:30
  again,
• 1:31
  it's
• 1:31
  taken
• 1:31
  me
• 1:31
  years
• 1:31
  because
• 1:32
  I've
• 1:32
  only
• 1:32
  really
• 1:33
  just
• 1:33
  understood
• 1:34
  how
• 1:34
  important
• 1:36
  a
• 1:36
  pre-launch
• 1:36
  phase
• 1:37
  is
• 1:37
  to
• 1:37
  your
• 1:38
  business.
• 1:39
  So
• 1:40
  let's
• 1:40
  cover
• 1:40
  the
• 1:40
  gaps
• 1:41
  in
• 1:41
  your
• 1:41
  launch
• 1:42
  strategy
• 1:42
  and
• 1:42
  set
• 1:43
  you
• 1:43
  up
• 1:43
  for
• 1:43
  success.
• 1:45
  Starting
• 1:46
  with
• 1:46
  common
• 1:46
  prelaunch
• 1:47
  mistakes.
• 1:49
  The
• 1:49
  first
• 1:49
  one
• 1:49
  is
• 1:50
  insufficient
• 1:50
  planning.
• 1:52
  When
• 1:52
  I
• 1:52
  was
• 1:52
  running
• 1:52
  my
• 1:53
  five
• 1:53
  day
• 1:53
  challenge,
• 1:54
  the
• 1:54
  first
• 1:54
  exercise
• 1:55
  was
• 1:55
  a
• 1:56
  calendar
• 1:56
  which
• 1:57
  showed
• 1:57
  exactly
• 1:58
  how
• 1:59
  long
• 1:59
  it
• 1:59
  takes
• 1:59
  prior
• 2:00
  to
• 2:00
  you
• 2:00
  launching
• 2:01
  your
• 2:01
  offer,
• 2:02
  generally,
• 2:02
  depending
• 2:03
  on
• 2:03
  what
• 2:04
  you
• 2:04
  are
• 2:04
  offering,
• 2:05
  if
• 2:05
  you
• 2:05
  want
• 2:05
  to
• 2:05
  do
• 2:06
  a
• 2:06
  really
• 2:06
  big
• 2:06
  launch,
• 2:07
  there
• 2:07
  is
• 2:07
  a
• 2:07
  six
• 2:08
  week
• 2:08
  launch
• 2:09
  window.
• 2:09
  And
• 2:10
  in
• 2:10
  fact,
• 2:10
  you
• 2:11
  could
• 2:11
  have
• 2:11
  a
• 2:11
  pre-launch
• 2:12
  window
• 2:12
  of
• 2:12
  four
• 2:12
  months.
• 2:14
  Because
• 2:14
  the
• 2:14
  longer
• 2:14
  your
• 2:15
  prelaunch,
• 2:15
  the
• 2:15
  more
• 2:16
  successful
• 2:16
  your
• 2:17
  launch
• 2:17
  will
• 2:17
  be.
• 2:19
  But
• 2:19
  what
• 2:19
  I
• 2:19
  notice
• 2:20
  is
• 2:20
  most
• 2:20
  people
• 2:21
  jump
• 2:21
  into
• 2:22
  selling
• 2:22
  their
• 2:22
  thing
• 2:23
  without
• 2:23
  really
• 2:24
  doing
• 2:24
  that
• 2:24
  nurturing
• 2:25
  phase,
• 2:25
  without
• 2:26
  that
• 2:26
  solid
• 2:27
  strategy
• 2:27
  planed
• 2:28
  in
• 2:28
  advance.
• 2:29
  And
• 2:29
  this
• 2:29
  often
• 2:30
  leads
• 2:30
  to
• 2:30
  a
• 2:30
  failed
• 2:31
  launch
• 2:31
  and
• 2:33
  that
• 2:33
  can
• 2:33
  really
• 2:34
  affect
• 2:34
  your
• 2:34
  confidence.
• 2:35
  So
• 2:35
  it
• 2:35
  really
• 2:36
  is
• 2:36
  worth
• 2:37
  planning
• 2:38
  in
• 2:38
  advance,
• 2:39
  postponing
• 2:40
  your
• 2:40
  launch
• 2:41
  if
• 2:41
  that's
• 2:41
  necessary
• 2:42
  to
• 2:42
  ensure
• 2:43
  that
• 2:43
  people
• 2:43
  are
• 2:44
  fully
• 2:44
  primed
• 2:45
  and
• 2:45
  wanting
• 2:46
  what
• 2:46
  you
• 2:46
  have
• 2:46
  to
• 2:47
  offer.
• 2:48
  The
• 2:48
  next
• 2:49
  mistake
• 2:49
  I
• 2:49
  see
• 2:50
  is
• 2:50
  neglecting
• 2:50
  audience
• 2:51
  building.
• 2:52
  This
• 2:52
  has
• 2:53
  been
• 2:53
  a
• 2:53
  key
• 2:53
  learning
• 2:54
  of
• 2:54
  mine
• 2:54
  in
• 2:54
  the
• 2:54
  last
• 2:55
  two
• 2:55
  years.
• 2:56
  I
• 2:56
  grow
• 2:56
  my
• 2:56
  audience
• 2:57
  every
• 2:57
  single
• 2:58
  week
• 2:58
  without
• 2:59
  fail.
• 3:00
  It
• 3:00
  is
• 3:00
  the
• 3:00
  number
• 3:01
  one
• 3:01
  task
• 3:02
  that
• 3:02
  I
• 3:02
  prioritize
• 3:03
  in
• 3:03
  my
• 3:03
  business.
• 3:04
  There's
• 3:04
  no
• 3:04
  point
• 3:05
  putting
• 3:05
  out
• 3:05
  content
• 3:06
  to
• 3:06
  the
• 3:06
  same
• 3:06
  people
• 3:07
  again
• 3:07
  and
• 3:07
  again.
• 3:08
  You
• 3:08
  need
• 3:08
  to
• 3:08
  continuously
• 3:09
  grow.
• 3:10
  I
• 3:10
  aim
• 3:11
  for
• 3:11
  a
• 3:11
  hundred
• 3:11
  people
• 3:12
  per
• 3:12
  month
• 3:13
  that
• 3:13
  my
• 3:13
  audience
• 3:13
  should
• 3:14
  grow
• 3:14
  by.
• 3:14
  That's
• 3:14
  my
• 3:15
  goal.
• 3:16
  You
• 3:16
  can
• 3:16
  do
• 3:16
  that
• 3:17
  in
• 3:17
  lots
• 3:17
  of
• 3:17
  different
• 3:18
  ways.
• 3:18
  For
• 3:18
  example,
• 3:19
  I
• 3:19
  use
• 3:19
  LinkedIn
• 3:20
  primarily
• 3:20
  as
• 3:21
  my
• 3:21
  platform.
• 3:22
  I
• 3:22
  did
• 3:22
  use
• 3:22
  Facebook
• 3:23
  ads
• 3:23
  for
• 3:23
  a
• 3:23
  while,
• 3:23
  thinking
• 3:24
  that
• 3:24
  that
• 3:24
  would
• 3:24
  speed
• 3:24
  things
• 3:25
  up.
• 3:26
  And
• 3:27
  it
• 3:27
  was
• 3:27
  great
• 3:27
  to
• 3:27
  grow
• 3:28
  my
• 3:28
  list,
• 3:28
  but
• 3:28
  eventually
• 3:30
  I
• 3:31
  stopped
• 3:31
  the
• 3:31
  ads
• 3:32
  because
• 3:32
  you
• 3:32
  really
• 3:33
  do
• 3:33
  need
• 3:33
  to
• 3:33
  be
• 3:33
  on
• 3:33
  top
• 3:34
  of
• 3:34
  it
• 3:34
  the
• 3:34
  algorithm
• 3:35
  will
• 3:35
  eventually
• 3:36
  tire
• 3:37
  of
• 3:37
  your
• 3:37
  ads.
• 3:37
  So
• 3:38
  you
• 3:38
  need
• 3:38
  to
• 3:38
  create
• 3:38
  more
• 3:39
  ads,
• 3:39
  more
• 3:39
  lead
• 3:39
  magnets.
• 3:40
  I
• 3:40
  paused
• 3:41
  it
• 3:41
  wanting
• 3:41
  to
• 3:42
  come
• 3:42
  back
• 3:42
  to
• 3:42
  it
• 3:42
  sometime
• 3:43
  when
• 3:43
  I
• 3:43
  have
• 3:43
  the
• 3:43
  Headspace.
• 3:44
  But
• 3:45
  as
• 3:45
  we
• 3:45
  know,
• 3:46
  Headspace
• 3:46
  is
• 3:47
  few
• 3:47
  and
• 3:47
  far
• 3:47
  between,
• 3:48
  so
• 3:48
  I'm
• 3:48
  now
• 3:49
  pausing
• 3:49
  the
• 3:49
  ads
• 3:50
  until
• 3:50
  I've
• 3:50
  got
• 3:50
  the
• 3:50
  time
• 3:51
  to
• 3:51
  think
• 3:52
  about
• 3:52
  it
• 3:52
  or
• 3:52
  delegate
• 3:53
  it.
• 3:54
  LinkedIn
• 3:54
  is
• 3:55
  my
• 3:55
  prime
• 3:55
  strategy
• 3:56
  and
• 3:56
  it's
• 3:56
  somewhere
• 3:57
  I
• 3:57
  grow
• 3:57
  every
• 3:57
  single
• 3:58
  month
• 3:58
  without
• 3:59
  fail.
• 3:59
  And
• 4:00
  tracking
• 4:00
  really
• 4:00
  helps
• 4:01
  as
• 4:01
  well.
• 4:02
  It
• 4:02
  helps
• 4:02
  your
• 4:02
  confidence
• 4:03
  to
• 4:03
  see
• 4:03
  that
• 4:03
  you're
• 4:04
  growing.
• 4:05
  And
• 4:05
  nearly
• 4:05
  every
• 4:06
  one
• 4:06
  of
• 4:06
  my
• 4:07
  clients
• 4:07
  grow
• 4:08
  rapidly
• 4:09
  in
• 4:09
  this
• 4:10
  area
• 4:10
  because
• 4:11
  on
• 4:11
  our
• 4:11
  first
• 4:12
  call,
• 4:12
  I
• 4:13
  make
• 4:13
  really,
• 4:14
  really
• 4:14
  clear
• 4:14
  that
• 4:14
  this
• 4:15
  is
• 4:15
  the
• 4:15
  most
• 4:16
  vital
• 4:16
  thing
• 4:16
  you
• 4:16
  can
• 4:16
  do
• 4:17
  in
• 4:17
  your
• 4:17
  business.
• 4:19
  Inconsistent
• 4:19
  messaging
• 4:20
  is
• 4:20
  the
• 4:20
  next
• 4:21
  mistake
• 4:21
  I
• 4:21
  see.
• 4:22
  So
• 4:22
  lack
• 4:23
  of
• 4:23
  a
• 4:23
  really
• 4:23
  clear,
• 4:24
  consistent
• 4:24
  message
• 4:25
  will
• 4:25
  confuse
• 4:26
  your
• 4:26
  audience.
• 4:26
  For
• 4:27
  example,
• 4:28
  for
• 4:28
  a
• 4:28
  two
• 4:28
  month
• 4:29
  period
• 4:29
  earlier
• 4:30
  this
• 4:30
  year,
• 4:30
  I
• 4:30
  was
• 4:30
  promoting
• 4:31
  a
• 4:31
  program
• 4:31
  called
• 4:32
  elevate,
• 4:32
  which
• 4:32
  was
• 4:32
  about
• 4:33
  running
• 4:33
  group
• 4:34
  programs
• 4:34
  and
• 4:34
  online
• 4:35
  courses.
• 4:36
  So
• 4:36
  for
• 4:36
  two
• 4:36
  entire
• 4:37
  months,
• 4:38
  I
• 4:38
  could
• 4:38
  not
• 4:38
  talk
• 4:38
  about
• 4:39
  my
• 4:39
  core
• 4:39
  program,
• 4:40
  the
• 4:40
  business
• 4:40
  of
• 4:40
  coaching,
• 4:41
  because
• 4:41
  it
• 4:41
  was
• 4:42
  a
• 4:42
  different
• 4:42
  ideal
• 4:42
  client
• 4:43
  who
• 4:43
  were
• 4:43
  ready
• 4:44
  to
• 4:44
  scale.
• 4:44
  They
• 4:44
  were
• 4:45
  gaining
• 4:45
  lots
• 4:45
  of
• 4:45
  inquiries,
• 4:46
  which
• 4:47
  is
• 4:47
  why
• 4:47
  they
• 4:47
  wanted
• 4:47
  to
• 4:48
  move
• 4:48
  to
• 4:48
  groups.
• 4:48
  So
• 4:48
  it
• 4:48
  was
• 4:49
  a
• 4:49
  different
• 4:49
  thing,
• 4:50
  really
• 4:50
  creating
• 4:51
  an
• 4:51
  online
• 4:51
  course
• 4:52
  in
• 4:52
  group
• 4:52
  program
• 4:53
  to
• 4:53
  filling
• 4:53
  your
• 4:54
  one-to-one
• 4:54
  roster,
• 4:54
  which
• 4:55
  is
• 4:55
  generally
• 4:55
  what
• 4:56
  I
• 4:56
  do.
• 4:56
  I
• 4:56
  had
• 4:57
  to
• 4:57
  prioritize
• 4:58
  that
• 4:58
  launch
• 4:58
  in
• 4:59
  order
• 4:59
  for
• 4:59
  it
• 4:59
  to
• 4:59
  be
• 4:59
  successful.
• 5:01
  And
• 5:01
  often
• 5:01
  I
• 5:02
  notice
• 5:03
  people
• 5:03
  wanting
• 5:04
  to
• 5:04
  sell
• 5:04
  so
• 5:05
  many
• 5:05
  different
• 5:05
  things
• 5:06
  that
• 5:06
  they
• 5:06
  just
• 5:06
  won't
• 5:07
  prioritize
• 5:08
  the
• 5:08
  full
• 5:09
  period
• 5:09
  required
• 5:10
  for
• 5:10
  people
• 5:10
  to
• 5:10
  start
• 5:11
  clicking.
• 5:12
  Oh,
• 5:12
  yeah,
• 5:12
  this
• 5:12
  is
• 5:12
  what
• 5:13
  she's
• 5:13
  doing
• 5:13
  now.
• 5:13
  This
• 5:13
  is
• 5:14
  what
• 5:14
  she's
• 5:14
  selling
• 5:14
  now.
• 5:15
  If
• 5:15
  you
• 5:15
  just
• 5:15
  do
• 5:15
  an
• 5:16
  odd
• 5:16
  post
• 5:16
  here
• 5:16
  and
• 5:17
  there
• 5:17
  about
• 5:18
  different
• 5:18
  things
• 5:19
  and
• 5:19
  just
• 5:19
  flying
• 5:19
  any
• 5:20
  old
• 5:20
  thing
• 5:20
  out
• 5:20
  there,
• 5:21
  they
• 5:21
  just
• 5:21
  won't
• 5:22
  get
• 5:22
  in
• 5:22
  their
• 5:22
  heads
• 5:22
  exactly
• 5:23
  what
• 5:23
  you're
• 5:23
  selling
• 5:24
  to
• 5:24
  who.
• 5:25
  So
• 5:25
  it's
• 5:25
  really
• 5:26
  important
• 5:26
  to
• 5:26
  have
• 5:27
  that
• 5:27
  annual
• 5:27
  plan
• 5:28
  and
• 5:28
  know
• 5:28
  exactly
• 5:28
  what
• 5:29
  you're
• 5:29
  selling
• 5:29
  when.
• 5:30
  Ignoring
• 5:31
  data
• 5:32
  is
• 5:32
  the
• 5:32
  next
• 5:32
  mistake.
• 5:33
  Not
• 5:33
  tracking
• 5:34
  those
• 5:34
  metrics
• 5:35
  will
• 5:35
  leave
• 5:36
  you
• 5:36
  unmotivated.
• 5:38
  The
• 5:38
  atomic
• 5:39
  habits
• 5:39
  book
• 5:39
  makes
• 5:40
  it
• 5:40
  really
• 5:40
  clear
• 5:41
  that
• 5:41
  we
• 5:41
  need
• 5:42
  to
• 5:42
  see
• 5:42
  rewards
• 5:43
  to
• 5:43
  continue
• 5:44
  that
• 5:44
  good
• 5:44
  habit.
• 5:45
  So
• 5:45
  if
• 5:46
  you
• 5:46
  are
• 5:46
  not
• 5:46
  noticing
• 5:47
  your
• 5:47
  success,
• 5:48
  for
• 5:48
  example,
• 5:49
  growing
• 5:49
  on
• 5:49
  LinkedIn
• 5:50
  consistently,
• 5:51
  you
• 5:51
  will
• 5:52
  not
• 5:52
  prioritize
• 5:53
  that
• 5:53
  task
• 5:53
  and
• 5:53
  you'll
• 5:53
  lose
• 5:54
  momentum
• 5:54
  thinking.
• 5:55
  Ah,
• 5:55
  forget
• 5:56
  it.
• 5:56
  Everyone
• 5:56
  else
• 5:56
  is
• 5:56
  on
• 5:57
  10,000
• 5:57
  plus
• 5:58
  followers.
• 5:58
  I'm
• 5:58
  only
• 5:59
  on
• 5:59
  a
• 5:59
  hundred.
• 6:00
  But
• 6:00
  you
• 6:00
  really
• 6:00
  need
• 6:00
  to
• 6:00
  keep
• 6:01
  tracking
• 6:01
  that
• 6:02
  data
• 6:02
  to
• 6:02
  see
• 6:02
  your
• 6:03
  success
• 6:03
  month
• 6:04
  on
• 6:04
  month
• 6:04
  so
• 6:04
  you
• 6:05
  continue
• 6:05
  to
• 6:05
  grow.
• 6:07
  And
• 6:07
  a
• 6:07
  weak
• 6:07
  value
• 6:07
  proposition
• 6:08
  is
• 6:09
  the
• 6:09
  final
• 6:09
  mistake.
• 6:10
  So
• 6:10
  really
• 6:10
  failing
• 6:11
  to
• 6:11
  communicate
• 6:12
  clearly
• 6:12
  the
• 6:12
  value
• 6:13
  and
• 6:13
  the
• 6:13
  transformation
• 6:14
  that
• 6:14
  your
• 6:15
  offer,
• 6:15
  will
• 6:15
  provide.
• 6:17
  These
• 6:17
  five
• 6:18
  mistakes
• 6:18
  will
• 6:19
  severely
• 6:19
  impact
• 6:20
  your
• 6:20
  launch
• 6:20
  success.
• 6:21
  And
• 6:21
  you
• 6:22
  will
• 6:22
  be
• 6:22
  wondering
• 6:23
  why
• 6:23
  your
• 6:23
  amazing
• 6:24
  offer
• 6:24
  isn't
• 6:25
  selling.
• 6:26
  So
• 6:26
  now
• 6:27
  I
• 6:27
  hear
• 6:27
  you
• 6:27
  ask,
• 6:28
  okay,
• 6:28
  what
• 6:29
  can
• 6:29
  I
• 6:29
  do
• 6:29
  about
• 6:29
  it?
• 6:30
  let's
• 6:30
  move
• 6:30
  on
• 6:31
  to
• 6:31
  the
• 6:31
  importance
• 6:32
  of
• 6:32
  a
• 6:32
  pre-launch
• 6:33
  phase.
• 6:34
  A
• 6:34
  prelaunch
• 6:35
  or
• 6:35
  launch
• 6:35
  phase
• 6:36
  involves
• 6:36
  a
• 6:37
  warming
• 6:37
  up
• 6:38
  stage
• 6:38
  around
• 6:39
  your
• 6:39
  offer.
• 6:40
  you
• 6:40
  want
• 6:40
  to
• 6:41
  build
• 6:41
  anticipation
• 6:42
  and
• 6:42
  buzz
• 6:43
  around
• 6:43
  your
• 6:43
  upcoming
• 6:44
  offer.
• 6:45
  It
• 6:45
  will
• 6:45
  establish
• 6:46
  trust
• 6:46
  and
• 6:46
  credibility
• 6:47
  with
• 6:47
  your
• 6:47
  audience.
• 6:48
  You
• 6:48
  can't
• 6:49
  just
• 6:49
  go
• 6:49
  on
• 6:50
  a
• 6:50
  date
• 6:50
  with
• 6:50
  someone,
• 6:51
  ask
• 6:51
  them
• 6:51
  to
• 6:51
  marry
• 6:52
  you.
• 6:52
  There
• 6:52
  is
• 6:52
  a
• 6:52
  nurturing
• 6:53
  process
• 6:53
  involved
• 6:54
  before
• 6:54
  you
• 6:54
  ask
• 6:55
  them
• 6:55
  to
• 6:55
  buy
• 6:55
  your
• 6:55
  thing
• 6:56
  or
• 6:56
  to
• 6:56
  marry
• 6:57
  you.
• 6:58
  This
• 6:58
  prelaunch
• 6:58
  phase
• 6:59
  also
• 6:59
  allows
• 7:00
  you
• 7:00
  to
• 7:00
  get
• 7:00
  people
• 7:01
  on
• 7:01
  board
• 7:01
  with
• 7:02
  your
• 7:02
  offer.
• 7:02
  Things
• 7:03
  like
• 7:03
  polls
• 7:03
  are
• 7:03
  really
• 7:04
  great.
• 7:05
  Ask
• 7:05
  for
• 7:05
  their
• 7:05
  insights
• 7:06
  and
• 7:06
  show
• 7:06
  that
• 7:06
  you
• 7:06
  value
• 7:07
  them,
• 7:07
  build
• 7:07
  that
• 7:08
  two-way
• 7:08
  relationship.
• 7:09
  The
• 7:09
  pre-launch
• 7:09
  phase
• 7:10
  will
• 7:10
  also
• 7:10
  create
• 7:11
  a
• 7:11
  sense
• 7:11
  of
• 7:12
  being
• 7:12
  exclusive
• 7:13
  and
• 7:14
  urgency
• 7:14
  to
• 7:15
  buy.
• 7:16
  I
• 7:16
  was
• 7:17
  lucky
• 7:17
  to
• 7:18
  sell
• 7:19
  out
• 7:19
  my
• 7:19
  in-person
• 7:20
  event
• 7:21
  which
• 7:21
  nearly
• 7:21
  every
• 7:22
  entrepreneur
• 7:23
  that
• 7:23
  I
• 7:23
  know
• 7:23
  that
• 7:23
  has
• 7:24
  hosted
• 7:24
  an
• 7:24
  in-person
• 7:25
  events
• 7:25
  as
• 7:25
  it's
• 7:25
  the
• 7:25
  hardest
• 7:26
  thing
• 7:26
  to
• 7:26
  sell,
• 7:27
  because
• 7:27
  it's
• 7:28
  really
• 7:28
  hard
• 7:28
  to
• 7:28
  get
• 7:29
  people
• 7:29
  to
• 7:30
  commit,
• 7:30
  to
• 7:30
  traveling,
• 7:31
  to
• 7:31
  spending
• 7:32
  a
• 7:32
  whole
• 7:32
  day
• 7:33
  traveling
• 7:34
  to
• 7:34
  your
• 7:35
  in-person
• 7:35
  event.
• 7:36
  And
• 7:36
  how
• 7:36
  I
• 7:36
  did
• 7:37
  it
• 7:37
  was
• 7:37
  by
• 7:38
  doing
• 7:38
  this
• 7:38
  pre-launch
• 7:39
  phase
• 7:39
  really
• 7:39
  well.
• 7:40
  By
• 7:40
  being
• 7:41
  able
• 7:41
  to
• 7:41
  say
• 7:42
  I
• 7:42
  have
• 7:42
  55
• 7:43
  people
• 7:43
  on
• 7:43
  the
• 7:43
  wait
• 7:44
  list
• 7:44
  for
• 7:44
  this
• 7:44
  day,
• 7:45
  and
• 7:45
  there's
• 7:45
  only
• 7:45
  30
• 7:46
  spaces
• 7:46
  in
• 7:46
  the
• 7:47
  room.
• 7:47
  So
• 7:47
  that
• 7:48
  enabled
• 7:48
  me
• 7:48
  to
• 7:48
  sell
• 7:49
  out
• 7:49
  the
• 7:49
  event
• 7:49
  with
• 7:50
  just
• 7:50
  two
• 7:50
  emails
• 7:51
  to
• 7:51
  this
• 7:51
  tiny
• 7:52
  list
• 7:52
  of
• 7:52
  55
• 7:53
  people.
• 7:54
  It
• 7:54
  really
• 7:54
  does
• 7:55
  work.
• 7:55
  And
• 7:55
  I
• 7:55
  have
• 7:56
  held
• 7:57
  in-person
• 7:57
  events
• 7:57
  previously.
• 7:58
  Not
• 7:59
  done
• 7:59
  this
• 7:59
  pre-launch
• 8:00
  phase.
• 8:01
  And
• 8:01
  it
• 8:01
  has
• 8:02
  been
• 8:02
  really
• 8:02
  hard
• 8:03
  to
• 8:03
  fill
• 8:03
  them
• 8:03
  and
• 8:04
  left
• 8:05
  me
• 8:05
  up
• 8:05
  until
• 8:06
  the
• 8:06
  day
• 8:06
  before
• 8:07
  thinking,
• 8:07
  ah,
• 8:08
  is
• 8:08
  there
• 8:08
  any
• 8:08
  one
• 8:08
  coming,
• 8:09
  have
• 8:09
  I
• 8:09
  got
• 8:09
  enough
• 8:09
  people
• 8:09
  to
• 8:10
  fill
• 8:10
  this
• 8:10
  event?
• 8:11
  So
• 8:11
  it
• 8:11
  really
• 8:12
  does
• 8:12
  work.
• 8:13
  The
• 8:14
  final
• 8:14
  reason
• 8:15
  why
• 8:16
  this
• 8:16
  pre-launch
• 8:16
  phase
• 8:17
  is
• 8:17
  so
• 8:17
  important
• 8:18
  is
• 8:18
  because
• 8:18
  it
• 8:18
  warms
• 8:19
  up
• 8:19
  your
• 8:19
  audience
• 8:19
  and
• 8:20
  makes
• 8:20
  them
• 8:20
  more
• 8:21
  open
• 8:21
  to
• 8:22
  your
• 8:22
  offer.
• 8:22
  Especially
• 8:23
  if
• 8:23
  you
• 8:23
  have
• 8:24
  done
• 8:25
  the
• 8:25
  pre-launch
• 8:25
  phase
• 8:25
  well,
• 8:26
  got
• 8:26
  them
• 8:26
  involved,
• 8:27
  ensured
• 8:27
  that
• 8:28
  you
• 8:28
  created
• 8:28
  exactly
• 8:29
  what
• 8:29
  they
• 8:29
  wanted,
• 8:30
  ensure
• 8:31
  that
• 8:31
  you
• 8:31
  prioritize
• 8:32
  how
• 8:33
  important
• 8:33
  they
• 8:33
  are
• 8:34
  and
• 8:34
  listen
• 8:34
  to
• 8:35
  where
• 8:35
  they
• 8:35
  are
• 8:35
  at.
• 8:37
  If
• 8:37
  you've
• 8:37
  just
• 8:37
  started
• 8:38
  your
• 8:38
  business
• 8:38
  or
• 8:39
  if
• 8:39
  you
• 8:39
  just
• 8:39
  haven't
• 8:40
  really
• 8:40
  marked
• 8:40
  consistently
• 8:41
  for
• 8:41
  awhile,
• 8:42
  you
• 8:42
  can't
• 8:43
  just
• 8:43
  put
• 8:43
  a
• 8:43
  paste
• 8:43
  out
• 8:44
  there
• 8:44
  saying,
• 8:45
  hi,
• 8:45
  I'm
• 8:45
  a
• 8:46
  maternity
• 8:46
  coach,
• 8:47
  for
• 8:47
  example.
• 8:48
  These
• 8:48
  are
• 8:49
  the
• 8:49
  offers
• 8:49
  I
• 8:49
  provide
• 8:50
  it's
• 8:50
  too
• 8:50
  soon
• 8:51
  without
• 8:51
  that
• 8:52
  trust
• 8:52
  and
• 8:52
  credibility
• 8:53
  that
• 8:53
  you
• 8:53
  build
• 8:54
  up
• 8:54
  through
• 8:54
  this
• 8:54
  pre-launch
• 8:55
  phase.
• 8:56
  So
• 8:57
  let's
• 8:57
  cover
• 8:57
  the
• 8:58
  key
• 8:58
  elements
• 8:59
  of
• 8:59
  a
• 8:59
  successful
• 9:00
  prelaunch.
• 9:01
  Firstly
• 9:02
  a
• 9:02
  content
• 9:02
  strategy.
• 9:03
  You
• 9:03
  will
• 9:04
  want
• 9:04
  to
• 9:04
  develop
• 9:05
  valuable
• 9:06
  targeted
• 9:07
  content
• 9:07
  your
• 9:08
  absolute
• 9:09
  ideal
• 9:09
  client.
• 9:10
  Addressing
• 9:10
  their
• 9:11
  pain
• 9:11
  points
• 9:11
  and
• 9:12
  sharing
• 9:12
  your
• 9:12
  expertise.
• 9:14
  Getting
• 9:15
  them
• 9:15
  involved,
• 9:15
  gaining
• 9:16
  engagement.
• 9:16
  So
• 9:17
  you're
• 9:17
  not
• 9:17
  at
• 9:18
  any
• 9:18
  point
• 9:19
  throughout
• 9:19
  at
• 9:19
  least
• 9:20
  the
• 9:20
  two
• 9:20
  week
• 9:20
  period
• 9:21
  before
• 9:21
  selling
• 9:21
  your
• 9:22
  thing,
• 9:23
  you're
• 9:23
  not
• 9:23
  saying
• 9:24
  buy
• 9:24
  my
• 9:24
  thing.
• 9:25
  So
• 9:25
  for
• 9:25
  that
• 9:26
  minimum
• 9:27
  two
• 9:27
  week
• 9:27
  period
• 9:28
  in
• 9:28
  this
• 9:28
  initial
• 9:29
  pre-launch
• 9:29
  phase,
• 9:30
  you
• 9:30
  will
• 9:30
  just
• 9:31
  be
• 9:31
  gaining
• 9:31
  interaction.
• 9:32
  By
• 9:32
  the
• 9:32
  time
• 9:33
  you
• 9:33
  do
• 9:33
  put
• 9:33
  out
• 9:33
  your
• 9:34
  offer,
• 9:34
  the
• 9:35
  right
• 9:35
  people
• 9:36
  are
• 9:36
  seeing
• 9:36
  your
• 9:36
  content
• 9:37
  and
• 9:37
  engaging.
• 9:37
  The
• 9:38
  algorithm
• 9:38
  likes
• 9:39
  you
• 9:39
  because
• 9:39
  you
• 9:39
  have
• 9:40
  built
• 9:40
  engagement,
• 9:41
  built
• 9:41
  trust,
• 9:42
  not
• 9:42
  ask
• 9:42
  people
• 9:43
  to
• 9:43
  buy
• 9:43
  your
• 9:43
  thing
• 9:43
  cause
• 9:44
  those
• 9:44
  posts
• 9:44
  will
• 9:44
  always
• 9:45
  be
• 9:45
  less
• 9:45
  successful.
• 9:47
  The
• 9:47
  next
• 9:47
  thing
• 9:48
  you
• 9:48
  will
• 9:48
  want
• 9:48
  to
• 9:48
  do,
• 9:49
  like
• 9:49
  I
• 9:49
  mentioned
• 9:50
  earlier
• 9:50
  is
• 9:50
  always
• 9:51
  be
• 9:51
  building
• 9:51
  your
• 9:51
  audience.
• 9:52
  Grow
• 9:52
  your
• 9:53
  email
• 9:53
  list
• 9:53
  if
• 9:53
  you
• 9:54
  have
• 9:54
  set
• 9:54
  one
• 9:54
  up,
• 9:55
  because
• 9:55
  an
• 9:55
  email
• 9:55
  list
• 9:56
  is
• 9:56
  way
• 9:56
  more
• 9:56
  important
• 9:57
  than
• 9:57
  social
• 9:57
  media.
• 9:58
  Like
• 9:58
  I
• 9:58
  mentioned,
• 9:59
  I
• 9:59
  didn't
• 10:00
  even
• 10:00
  promote
• 10:01
  my
• 10:01
  dare
• 10:01
  greatly
• 10:02
  event
• 10:02
  on
• 10:03
  social
• 10:03
  media.
• 10:04
  I
• 10:04
  just
• 10:04
  promoted
• 10:05
  two
• 10:06
  times
• 10:06
  to
• 10:07
  my
• 10:07
  waitlist.
• 10:08
  And
• 10:08
  the
• 10:08
  best
• 10:08
  thing
• 10:08
  was
• 10:09
  these
• 10:09
  people
• 10:09
  wanted
• 10:10
  to
• 10:10
  receive
• 10:10
  that
• 10:11
  email.
• 10:11
  So
• 10:11
  always
• 10:12
  think
• 10:12
  how
• 10:12
  can
• 10:13
  I
• 10:13
  grow
• 10:13
  my
• 10:13
  audience?
• 10:14
  That
• 10:15
  may
• 10:15
  be
• 10:15
  borrowing
• 10:16
  other
• 10:16
  people's
• 10:16
  audiences,
• 10:17
  especially
• 10:18
  when
• 10:18
  you
• 10:18
  first
• 10:18
  start.
• 10:19
  Because
• 10:19
  it
• 10:19
  does
• 10:20
  take
• 10:20
  a
• 10:20
  long
• 10:20
  time
• 10:21
  to
• 10:21
  show
• 10:21
  up
• 10:21
  consistently
• 10:22
  in
• 10:22
  order
• 10:23
  for
• 10:23
  people
• 10:23
  to
• 10:23
  connect
• 10:24
  with
• 10:24
  you
• 10:24
  and
• 10:24
  follow
• 10:25
  you.
• 10:26
  Relationship
• 10:27
  building
• 10:27
  is
• 10:28
  also
• 10:28
  important
• 10:29
  in
• 10:29
  this
• 10:29
  pre-launch
• 10:29
  phase.
• 10:30
  You'll
• 10:30
  want
• 10:30
  to
• 10:31
  engage
• 10:31
  through
• 10:32
  live
• 10:32
  Q
• 10:32
  and
• 10:32
  A's.
• 10:33
  You
• 10:33
  might
• 10:33
  want
• 10:33
  to
• 10:34
  run
• 10:34
  a
• 10:34
  webinar,
• 10:35
  workshop,
• 10:35
  challenge,
• 10:36
  some
• 10:37
  sort
• 10:37
  of
• 10:37
  way
• 10:37
  of
• 10:37
  them
• 10:38
  getting
• 10:38
  to
• 10:38
  know
• 10:38
  you.
• 10:40
  Maybe
• 10:40
  you
• 10:40
  want
• 10:40
  to
• 10:40
  start
• 10:41
  a
• 10:41
  direct
• 10:41
  message
• 10:41
  campaign.
• 10:42
  You
• 10:42
  can
• 10:42
  have
• 10:43
  interaction
• 10:43
  with
• 10:43
  people.
• 10:45
  Social
• 10:46
  media
• 10:46
  alone
• 10:46
  is
• 10:47
  not
• 10:47
  an
• 10:47
  effective
• 10:48
  strategy.
• 10:49
  You
• 10:49
  are
• 10:49
  very
• 10:50
  unlikely
• 10:50
  to
• 10:50
  build
• 10:51
  your
• 10:51
  business
• 10:52
  just
• 10:52
  through
• 10:52
  posting
• 10:53
  on
• 10:53
  social
• 10:53
  media.
• 10:54
  It's
• 10:55
  often
• 10:55
  underrated
• 10:56
  how
• 10:56
  important
• 10:57
  it
• 10:57
  is
• 10:57
  to
• 10:57
  actually
• 10:58
  engage
• 10:58
  with
• 10:58
  others
• 10:58
  posts
• 10:59
  in
• 10:59
  order
• 10:59
  for
• 10:59
  them
• 11:00
  to
• 11:00
  engage
• 11:00
  with
• 11:00
  yours.
• 11:02
  And
• 11:02
  also
• 11:02
  to
• 11:03
  take
• 11:03
  that
• 11:03
  next
• 11:04
  step,
• 11:04
  people
• 11:04
  are
• 11:05
  rarely
• 11:05
  going
• 11:05
  to
• 11:05
  see
• 11:06
  your
• 11:06
  content
• 11:06
  on
• 11:06
  social
• 11:07
  media
• 11:07
  and
• 11:08
  just
• 11:08
  buy
• 11:08
  straight
• 11:09
  away.
• 11:09
  Usually
• 11:10
  there
• 11:10
  will
• 11:10
  be
• 11:11
  a
• 11:11
  step
• 11:11
  like
• 11:12
  listen
• 11:12
  to
• 11:12
  your
• 11:12
  podcast.
• 11:13
  Engage
• 11:14
  with
• 11:14
  your
• 11:14
  email
• 11:14
  list.
• 11:15
  Come
• 11:15
  to
• 11:15
  your
• 11:16
  workshop,
• 11:16
  watch
• 11:17
  your
• 11:17
  free
• 11:17
  training.
• 11:18
  If
• 11:18
  you
• 11:18
  think
• 11:18
  about
• 11:18
  the
• 11:19
  staircase,
• 11:20
  social
• 11:20
  media
• 11:20
  is
• 11:20
  on
• 11:21
  the
• 11:21
  bottom
• 11:21
  of
• 11:21
  that
• 11:21
  staircase.
• 11:22
  Usually
• 11:22
  there
• 11:23
  are
• 11:23
  a
• 11:23
  few
• 11:23
  steps
• 11:24
  that
• 11:24
  they
• 11:24
  need
• 11:24
  to
• 11:24
  take
• 11:25
  before
• 11:25
  they
• 11:25
  get
• 11:26
  to
• 11:26
  the
• 11:26
  top
• 11:26
  of
• 11:26
  the
• 11:26
  staircase,
• 11:27
  which
• 11:27
  is
• 11:28
  have
• 11:28
  a
• 11:28
  discovery
• 11:29
  call
• 11:29
  with
• 11:29
  you
• 11:30
  and
• 11:30
  eventually
• 11:30
  buy
• 11:30
  your
• 11:31
  coaching.
• 11:32
  A
• 11:32
  teaser
• 11:33
  campaign
• 11:34
  is
• 11:34
  also
• 11:35
  fabulous.
• 11:36
  Doing
• 11:36
  behind
• 11:36
  the
• 11:36
  scenes
• 11:37
  of
• 11:37
  your
• 11:37
  upcoming
• 11:38
  offer.
• 11:38
  Something
• 11:38
  exciting
• 11:39
  is
• 11:39
  coming.
• 11:41
  I
• 11:41
  remember
• 11:41
  I
• 11:41
  had
• 11:41
  a
• 11:41
  mentor
• 11:42
  once
• 11:42
  who
• 11:42
  said
• 11:43
  this
• 11:43
  prelaunch
• 11:43
  phase
• 11:44
  will
• 11:44
  add
• 11:45
  an
• 11:45
  extra
• 11:45
  10
• 11:46
  K
• 11:46
  to
• 11:46
  any
• 11:47
  launch
• 11:47
  you
• 11:47
  do.
• 11:48
  Even
• 11:48
  though
• 11:48
  I
• 11:48
  find
• 11:49
  this
• 11:49
  really
• 11:49
  annoying,
• 11:50
  and
• 11:51
  to
• 11:51
  be
• 11:51
  honest,
• 11:51
  I'd
• 11:51
  rather
• 11:52
  just
• 11:52
  say,
• 11:52
  here's
• 11:53
  what
• 11:53
  I'm
• 11:53
  selling.
• 11:54
  You
• 11:54
  really
• 11:55
  have
• 11:55
  to
• 11:55
  learn
• 11:55
  the
• 11:55
  skill
• 11:56
  of
• 11:56
  building
• 11:57
  in
• 11:58
  the
• 11:58
  apprehension,
• 11:59
  the
• 11:59
  curiosity.
• 12:00
  It's
• 12:00
  such
• 12:01
  a
• 12:01
  great
• 12:01
  marketing
• 12:02
  technique
• 12:02
  when
• 12:02
  you
• 12:03
  do
• 12:03
  this.
• 12:04
  Social
• 12:05
  proof
• 12:05
  is
• 12:06
  our
• 12:06
  next
• 12:06
  important
• 12:07
  part
• 12:07
  of
• 12:07
  a
• 12:07
  pre-launch.
• 12:09
  Sharing
• 12:10
  testimonials,
• 12:11
  case
• 12:11
  studies
• 12:12
  results
• 12:12
  from
• 12:13
  anyone
• 12:13
  you've
• 12:14
  worked
• 12:14
  with.
• 12:14
  Even
• 12:14
  if
• 12:15
  you
• 12:15
  haven't
• 12:15
  run
• 12:15
  this
• 12:16
  as
• 12:16
  a
• 12:16
  paid
• 12:16
  offer
• 12:17
  in
• 12:17
  this
• 12:17
  context
• 12:18
  before,
• 12:19
  think
• 12:19
  back
• 12:20
  to
• 12:20
  where
• 12:20
  you
• 12:20
  can
• 12:20
  find
• 12:21
  any
• 12:21
  social
• 12:22
  proof
• 12:23
  that
• 12:23
  can
• 12:23
  show
• 12:24
  that
• 12:24
  you
• 12:24
  are
• 12:25
  effective.
• 12:26
  So
• 12:26
  for
• 12:27
  example,
• 12:27
  when
• 12:27
  I
• 12:27
  sold
• 12:28
  my
• 12:28
  elevate
• 12:28
  offer
• 12:28
  recently,
• 12:30
  I
• 12:30
  didn't
• 12:30
  have
• 12:30
  any
• 12:31
  testimonials
• 12:31
  for
• 12:31
  that.
• 12:32
  So
• 12:32
  I
• 12:32
  just
• 12:33
  went
• 12:33
  through
• 12:33
  all
• 12:34
  of
• 12:34
  my
• 12:34
  business
• 12:34
  of
• 12:34
  coaching
• 12:35
  clients
• 12:36
  figured
• 12:36
  out
• 12:36
  who
• 12:37
  had
• 12:37
  launched
• 12:37
  an
• 12:37
  online
• 12:38
  course
• 12:38
  or
• 12:38
  a
• 12:38
  group
• 12:38
  program
• 12:39
  and
• 12:39
  found
• 12:40
  the
• 12:40
  bits
• 12:40
  where
• 12:41
  they
• 12:41
  mentioned,
• 12:41
  launched
• 12:42
  my
• 12:42
  group,
• 12:42
  launched
• 12:43
  my
• 12:43
  online
• 12:43
  course
• 12:44
  and
• 12:44
  use
• 12:45
  those
• 12:45
  bits
• 12:45
  of
• 12:45
  the
• 12:45
  testimonials
• 12:46
  to
• 12:46
  really
• 12:47
  showcase
• 12:47
  that
• 12:47
  I
• 12:47
  can
• 12:48
  help
• 12:48
  with
• 12:48
  that.
• 12:49
  It's
• 12:49
  just
• 12:50
  that
• 12:50
  I
• 12:50
  haven't
• 12:50
  run
• 12:51
  this
• 12:51
  particular
• 12:51
  program
• 12:52
  before,
• 12:52
  which
• 12:53
  really
• 12:53
  specializes
• 12:54
  in
• 12:54
  that,
• 12:54
  but
• 12:54
  I
• 12:55
  have
• 12:55
  already
• 12:56
  got
• 12:56
  expertise.
• 12:58
  You
• 12:58
  also
• 12:59
  will
• 12:59
  have
• 12:59
  expertise,
• 13:00
  so
• 13:00
  really
• 13:01
  stop
• 13:01
  and
• 13:01
  think.
• 13:02
  If
• 13:02
  you
• 13:02
  haven't
• 13:03
  got
• 13:04
  any
• 13:04
  case
• 13:05
  studies
• 13:05
  or
• 13:05
  testimonials
• 13:06
  yet,
• 13:07
  get
• 13:07
  out
• 13:07
  there
• 13:07
  and
• 13:08
  think
• 13:08
  about
• 13:08
  how
• 13:08
  you
• 13:09
  can
• 13:09
  serve.
• 13:10
  I
• 13:10
  did
• 13:11
  quite
• 13:11
  a
• 13:11
  lot
• 13:12
  for
• 13:12
  free
• 13:13
  when
• 13:13
  I
• 13:13
  first
• 13:13
  started
• 13:13
  my
• 13:13
  business
• 13:14
  I
• 13:14
  coached
• 13:15
  loads
• 13:15
  of
• 13:15
  MBA
• 13:16
  students
• 13:17
  for
• 13:17
  free
• 13:17
  to
• 13:18
  get
• 13:18
  the
• 13:18
  testimonials.
• 13:19
  I
• 13:20
  did
• 13:20
  a
• 13:20
  women's
• 13:21
  workshop
• 13:21
  of
• 13:21
  10
• 13:22
  women.
• 13:22
  So
• 13:23
  go
• 13:23
  out
• 13:23
  there
• 13:23
  and
• 13:24
  gain
• 13:24
  those
• 13:24
  testimonials.
• 13:25
  You
• 13:25
  can
• 13:26
  do
• 13:26
  this.
• 13:27
  The
• 13:27
  final
• 13:28
  one,
• 13:28
  which
• 13:28
  I've
• 13:28
  covered
• 13:29
  a
• 13:29
  little
• 13:29
  bit
• 13:29
  already,
• 13:30
  is
• 13:30
  the
• 13:30
  most
• 13:31
  important
• 13:31
  learning
• 13:32
  that
• 13:32
  I've
• 13:32
  had
• 13:32
  over
• 13:33
  the
• 13:33
  last
• 13:33
  six
• 13:33
  months
• 13:34
  is
• 13:34
  the
• 13:34
  waitlist
• 13:35
  strategy.
• 13:36
  I
• 13:36
  also
• 13:36
  use
• 13:37
  this
• 13:37
  strategy
• 13:38
  for
• 13:38
  my
• 13:38
  signature
• 13:39
  solution
• 13:39
  online
• 13:40
  course
• 13:40
  and
• 13:40
  gained
• 13:41
  28
• 13:41
  sales
• 13:42
  within
• 13:43
  three
• 13:43
  days
• 13:44
  of
• 13:44
  launching
• 13:45
  a
• 13:45
  wait
• 13:45
  list.
• 13:45
  I
• 13:45
  had
• 13:46
  a
• 13:46
  two
• 13:46
  month
• 13:47
  pre-launch
• 13:48
  window
• 13:48
  for
• 13:49
  that
• 13:49
  signature
• 13:49
  solution.
• 13:50
  If
• 13:50
  you've
• 13:51
  set
• 13:51
  up
• 13:51
  an
• 13:51
  email
• 13:52
  list
• 13:52
  already,
• 13:53
  a
• 13:53
  waitlist
• 13:53
  is
• 13:53
  kind
• 13:54
  of
• 13:54
  similar.
• 13:54
  So
• 13:54
  you
• 13:55
  will
• 13:55
  have
• 13:55
  some
• 13:55
  sort
• 13:56
  of
• 13:56
  sign
• 13:56
  up
• 13:56
  page
• 13:57
  they
• 13:57
  put
• 13:57
  their
• 13:58
  details
• 13:58
  into.
• 13:59
  That
• 13:59
  will
• 13:59
  then
• 14:00
  go
• 14:00
  to
• 14:00
  a
• 14:00
  thank
• 14:01
  you
• 14:01
  page
• 14:01
  or
• 14:01
  thank
• 14:02
  you
• 14:02
  for
• 14:02
  sending
• 14:02
  out
• 14:02
  to
• 14:02
  the
• 14:02
  wait
• 14:02
  list.
• 14:03
  They'll
• 14:03
  also
• 14:04
  get
• 14:04
  an
• 14:04
  email
• 14:04
  saying
• 14:05
  thanks
• 14:05
  for
• 14:05
  joining
• 14:06
  the
• 14:06
  wait
• 14:06
  list.
• 14:06
  I'll
• 14:06
  keep
• 14:07
  you
• 14:07
  posted.
• 14:08
  When
• 14:08
  this
• 14:08
  program
• 14:09
  is
• 14:09
  ready
• 14:10
  you
• 14:10
  have
• 14:10
  an
• 14:10
  active,
• 14:11
  captive
• 14:11
  audience
• 14:12
  who
• 14:13
  are
• 14:13
  wanting
• 14:14
  what
• 14:14
  you
• 14:15
  have.
• 14:16
  It
• 14:16
  enabled
• 14:16
  me
• 14:16
  to
• 14:16
  send
• 14:17
  five
• 14:17
  emails
• 14:18
  to
• 14:18
  this
• 14:18
  wait
• 14:18
  list
• 14:19
  in
• 14:19
  a
• 14:19
  three-day
• 14:19
  window,
• 14:20
  which
• 14:20
  I
• 14:20
  would
• 14:21
  never
• 14:21
  normally
• 14:21
  do
• 14:21
  to
• 14:22
  my
• 14:22
  main
• 14:22
  list,
• 14:22
  because
• 14:22
  you'd
• 14:23
  feel
• 14:23
  like
• 14:24
  people
• 14:24
  are
• 14:24
  gonna
• 14:24
  unsubscribe
• 14:25
  instead.
• 14:26
  These
• 14:26
  people
• 14:27
  have
• 14:27
  said,
• 14:27
  yes,
• 14:27
  I
• 14:28
  want
• 14:28
  to
• 14:28
  hear
• 14:28
  about
• 14:28
  what
• 14:28
  you're
• 14:29
  selling.
• 14:30
  It
• 14:30
  enabled
• 14:30
  me
• 14:30
  to
• 14:31
  really
• 14:31
  go
• 14:31
  big
• 14:31
  in
• 14:32
  my
• 14:32
  sales
• 14:32
  strategy,
• 14:33
  which
• 14:33
  is
• 14:33
  why
• 14:33
  it
• 14:33
  was
• 14:33
  so
• 14:34
  successful.
• 14:35
  You
• 14:35
  do
• 14:35
  need
• 14:36
  to
• 14:36
  give
• 14:36
  an
• 14:36
  incentive
• 14:37
  for
• 14:37
  joining
• 14:37
  your
• 14:37
  wait
• 14:38
  list.
• 14:38
  No,
• 14:38
  one's
• 14:38
  going
• 14:39
  to
• 14:39
  bother
• 14:39
  unless
• 14:39
  it's
• 14:40
  exciting.
• 14:41
  So
• 14:41
  I
• 14:41
  gave
• 14:42
  a
• 14:42
  coupon
• 14:42
  code
• 14:43
  for
• 14:43
  a
• 14:43
  discount.
• 14:44
  Also
• 14:44
  offered
• 14:45
  a
• 14:45
  special
• 14:45
  bonus
• 14:46
  available
• 14:46
  to
• 14:46
  the
• 14:47
  waitlist
• 14:47
  only.
• 14:48
  Think
• 14:48
  really
• 14:49
  clearly
• 14:49
  about
• 14:50
  what
• 14:50
  is
• 14:50
  going
• 14:50
  to
• 14:50
  captivate
• 14:51
  their
• 14:51
  attention
• 14:52
  enough
• 14:52
  for
• 14:52
  them
• 14:52
  to
• 14:52
  bother
• 14:53
  joining
• 14:53
  your
• 14:53
  wait
• 14:54
  list
• 14:54
  in
• 14:54
  advance.
• 14:55
  If
• 14:56
  people
• 14:56
  don't
• 14:56
  join
• 14:56
  your
• 14:57
  wait
• 14:57
  list,
• 14:57
  that's
• 14:58
  sometimes
• 14:58
  a
• 14:58
  sign
• 15:00
  that
• 15:00
  your
• 15:00
  launch
• 15:00
  is
• 15:01
  not
• 15:01
  going
• 15:01
  to
• 15:01
  go
• 15:01
  well,
• 15:02
  maybe
• 15:02
  you
• 15:02
  haven't
• 15:03
  got
• 15:03
  the
• 15:03
  audience
• 15:03
  yet.
• 15:04
  Maybe
• 15:04
  you
• 15:04
  haven't
• 15:04
  done
• 15:04
  enough
• 15:05
  nurturing
• 15:05
  yet.
• 15:06
  So
• 15:06
  it's
• 15:06
  a
• 15:06
  great
• 15:07
  way
• 15:08
  of
• 15:08
  just
• 15:08
  testing
• 15:09
  this
• 15:09
  idea.
• 15:10
  I
• 15:10
  know
• 15:10
  a
• 15:10
  lot
• 15:10
  of
• 15:10
  people
• 15:11
  do
• 15:11
  it.
• 15:12
  Saying,
• 15:12
  I'm
• 15:12
  going
• 15:13
  to
• 15:13
  run
• 15:13
  this
• 15:13
  workshop
• 15:14
  if
• 15:14
  I
• 15:14
  have
• 15:14
  at
• 15:15
  least
• 15:15
  10
• 15:15
  people
• 15:15
  say
• 15:16
  that
• 15:16
  they're
• 15:16
  interested.
• 15:17
  So
• 15:17
  that's
• 15:17
  a
• 15:17
  great
• 15:18
  way
• 15:18
  of
• 15:18
  deciding-
• 15:19
  are
• 15:19
  you
• 15:19
  going
• 15:19
  to
• 15:19
  sell
• 15:19
  this
• 15:20
  thing?
• 15:20
  Are
• 15:20
  you
• 15:20
  going
• 15:20
  to
• 15:20
  create
• 15:21
  this
• 15:21
  thing?
• 15:21
  So
• 15:21
  think
• 15:22
  about,
• 15:22
  and
• 15:22
  work
• 15:23
  on
• 15:23
  this
• 15:23
  strategy.
• 15:24
  There
• 15:25
  are
• 15:25
  a
• 15:25
  few.
• 15:26
  Ins
• 15:26
  and
• 15:27
  outs
• 15:27
  of
• 15:28
  ensuring
• 15:28
  that
• 15:28
  you've
• 15:29
  got
• 15:29
  the
• 15:29
  right
• 15:29
  emails
• 15:30
  and
• 15:30
  you're
• 15:30
  pitching
• 15:31
  it
• 15:31
  correctly.
• 15:32
  Every
• 15:32
  nuance
• 15:33
  counts
• 15:33
  so
• 15:33
  don't
• 15:34
  slap
• 15:34
  dash
• 15:35
  this,
• 15:35
  because
• 15:36
  I
• 15:36
  have
• 15:36
  seen
• 15:36
  people
• 15:37
  look
• 15:38
  at
• 15:38
  what
• 15:38
  I've
• 15:38
  done
• 15:38
  and
• 15:39
  quickly
• 15:39
  try
• 15:39
  and
• 15:39
  do
• 15:40
  the
• 15:40
  same
• 15:40
  and
• 15:41
  then
• 15:41
  I
• 15:41
  think,
• 15:41
  gosh,
• 15:42
  with
• 15:42
  a
• 15:42
  few
• 15:42
  tweaks,
• 15:43
  you
• 15:43
  would
• 15:43
  have
• 15:43
  had
• 15:44
  such
• 15:44
  a
• 15:44
  better
• 15:44
  result.
• 15:45
  So
• 15:45
  really,
• 15:46
  put
• 15:46
  the
• 15:46
  time
• 15:47
  into
• 15:47
  thinking
• 15:47
  about
• 15:48
  that
• 15:48
  ideal
• 15:48
  client,
• 15:49
  what
• 15:49
  they
• 15:49
  want.
• 15:50
  What's
• 15:50
  exciting
• 15:51
  enough
• 15:51
  for
• 15:52
  them
• 15:52
  to
• 15:52
  sign
• 15:52
  up
• 15:53
  to.
• 15:53
  What
• 15:54
  sort
• 15:54
  of
• 15:54
  offer
• 15:54
  do
• 15:54
  they
• 15:55
  want?
• 15:55
  What
• 15:55
  sort
• 15:55
  of
• 15:55
  transformation.
• 15:57
  Have
• 15:57
  you
• 15:58
  got
• 15:58
  the
• 15:58
  audience
• 15:58
  already.
• 16:00
  Really
• 16:00
  give
• 16:00
  this
• 16:01
  your
• 16:01
  time
• 16:01
  and
• 16:02
  attention.
• 16:03
  One
• 16:03
  of
• 16:03
  my
• 16:03
  mentors
• 16:03
  said
• 16:04
  to
• 16:04
  me,
• 16:04
  once,
• 16:04
  this
• 16:05
  is
• 16:05
  the
• 16:05
  difference
• 16:05
  that
• 16:06
  can
• 16:06
  add
• 16:06
  another.
• 16:07
  10,000
• 16:07
  pounds
• 16:08
  to
• 16:08
  your
• 16:08
  launch.
• 16:10
  The
• 16:10
  other
• 16:10
  reasons
• 16:11
  why
• 16:11
  a
• 16:11
  waitlist
• 16:12
  is
• 16:12
  such
• 16:12
  a
• 16:12
  game
• 16:12
  changer
• 16:13
  is
• 16:13
  because
• 16:14
  it
• 16:14
  creates
• 16:15
  that
• 16:15
  scarcity
• 16:15
  and
• 16:16
  urgency.
• 16:16
  For
• 16:16
  example,
• 16:17
  I
• 16:17
  could
• 16:18
  go
• 16:18
  out
• 16:18
  there
• 16:18
  and
• 16:18
  say,
• 16:19
  I've
• 16:19
  got
• 16:19
  95
• 16:20
  people
• 16:20
  on
• 16:20
  the
• 16:20
  wait
• 16:20
  list
• 16:21
  and
• 16:21
  I've
• 16:21
  got
• 16:21
  this
• 16:21
  bonus,
• 16:22
  which
• 16:22
  is
• 16:22
  available
• 16:22
  to
• 16:22
  30
• 16:23
  people.
• 16:24
  So
• 16:24
  that
• 16:24
  really
• 16:24
  drove
• 16:25
  people
• 16:25
  to
• 16:25
  take
• 16:25
  action
• 16:26
  quickly.
• 16:27
  You
• 16:28
  can
• 16:28
  also
• 16:28
  collect
• 16:29
  data
• 16:29
  about
• 16:30
  your
• 16:30
  customers.
• 16:31
  For
• 16:31
  example,
• 16:32
  for
• 16:32
  my
• 16:32
  dare
• 16:32
  greatly
• 16:33
  in
• 16:33
  person
• 16:33
  events
• 16:34
  on
• 16:34
  the
• 16:34
  automated
• 16:35
  email
• 16:35
  saying,
• 16:35
  thanks
• 16:35
  for
• 16:35
  joining
• 16:36
  the.
• 16:36
  wait
• 16:36
  ,list.
• 16:36
  I
• 16:36
  asked
• 16:37
  them
• 16:37
  three
• 16:37
  simple
• 16:38
  questions.
• 16:38
  Like,
• 16:39
  what
• 16:39
  are
• 16:39
  your
• 16:39
  goals?
• 16:39
  What
• 16:40
  are
• 16:40
  your
• 16:40
  challenges?
• 16:40
  What
• 16:41
  would
• 16:41
  you
• 16:41
  want
• 16:41
  from
• 16:41
  an
• 16:41
  in-person
• 16:42
  day?
• 16:42
  That
• 16:43
  enabled
• 16:43
  me
• 16:43
  to
• 16:44
  message
• 16:44
  them
• 16:44
  back
• 16:44
  and
• 16:45
  forth.
• 16:45
  Build
• 16:45
  a
• 16:45
  relationship
• 16:46
  and
• 16:46
  also
• 16:47
  learn
• 16:47
  exactly
• 16:47
  what
• 16:48
  those
• 16:48
  themes
• 16:48
  were,
• 16:48
  which
• 16:49
  I
• 16:49
  could
• 16:49
  then
• 16:49
  build
• 16:50
  into
• 16:50
  the
• 16:50
  day?
• 16:51
  And
• 16:51
  that
• 16:51
  leads
• 16:51
  me
• 16:51
  onto
• 16:52
  my
• 16:52
  next
• 16:52
  point,
• 16:53
  which
• 16:53
  is
• 16:53
  the
• 16:53
  commitment.
• 16:54
  When
• 16:54
  people
• 16:55
  join
• 16:55
  a
• 16:55
  wait
• 16:55
  list,
• 16:55
  they're
• 16:56
  more
• 16:56
  likely
• 16:56
  to
• 16:56
  follow
• 16:57
  through
• 16:57
  with
• 16:57
  a
• 16:57
  purchase
• 16:58
  because
• 16:58
  they've
• 16:59
  made
• 16:59
  a
• 16:59
  really
• 16:59
  small
• 17:00
  micro
• 17:00
  commitment
• 17:01
  towards
• 17:01
  you.
• 17:03
  You
• 17:03
  can
• 17:03
  also
• 17:04
  offer
• 17:04
  those
• 17:04
  early
• 17:05
  bird
• 17:05
  incentives.
• 17:05
  Some
• 17:06
  sort
• 17:06
  of
• 17:06
  fast
• 17:07
  action
• 17:07
  bonus
• 17:07
  works
• 17:08
  really
• 17:08
  well.
• 17:09
  It's
• 17:09
  a
• 17:09
  great
• 17:10
  way
• 17:10
  of
• 17:10
  gauging
• 17:10
  interest
• 17:11
  and
• 17:11
  predicting
• 17:12
  your
• 17:12
  launch
• 17:12
  success.
• 17:13
  It
• 17:13
  will
• 17:13
  give
• 17:14
  you.
• 17:14
  so
• 17:14
  much
• 17:15
  confidence
• 17:15
  that
• 17:15
  you
• 17:16
  can
• 17:16
  definitely
• 17:16
  sell
• 17:17
  this
• 17:17
  thing,
• 17:17
  which
• 17:17
  is
• 17:18
  what
• 17:18
  it
• 17:18
  did
• 17:18
  for
• 17:18
  me.
• 17:19
  But
• 17:19
  also,
• 17:20
  if
• 17:20
  you
• 17:20
  don't
• 17:21
  gain
• 17:21
  that
• 17:22
  interaction,
• 17:23
  and
• 17:23
  I
• 17:23
  have
• 17:23
  had
• 17:23
  flopped
• 17:24
  launches
• 17:24
  before
• 17:25
  then
• 17:25
  generally
• 17:26
  you
• 17:26
  might
• 17:26
  not
• 17:26
  be
• 17:26
  focusing
• 17:27
  on
• 17:27
  the
• 17:27
  thing
• 17:28
  that
• 17:28
  the
• 17:28
  client
• 17:28
  wants.
• 17:29
  All
• 17:29
  we
• 17:29
  can
• 17:29
  do
• 17:30
  is
• 17:30
  think
• 17:30
  you
• 17:30
  will
• 17:30
  win
• 17:31
  or
• 17:31
  you
• 17:31
  will
• 17:31
  learn
• 17:32
  and
• 17:32
  use
• 17:32
  that
• 17:33
  data
• 17:33
  to
• 17:33
  think.
• 17:34
  Okay.
• 17:34
  Do
• 17:34
  you
• 17:35
  know
• 17:35
  what?
• 17:35
  They're
• 17:35
  really
• 17:35
  not
• 17:35
  that
• 17:36
  interested.
• 17:36
  Maybe
• 17:37
  they
• 17:37
  want
• 17:37
  something
• 17:37
  else.
• 17:38
  What
• 17:38
  is
• 17:38
  it
• 17:38
  that
• 17:38
  they
• 17:38
  want?
• 17:40
  So
• 17:40
  you
• 17:40
  may
• 17:41
  be
• 17:41
  thinking
• 17:41
  this
• 17:42
  all
• 17:42
  sounds
• 17:42
  great,
• 17:43
  but
• 17:44
  how
• 17:44
  am
• 17:44
  I
• 17:44
  going
• 17:44
  to
• 17:44
  actually
• 17:45
  implement
• 17:45
  this
• 17:46
  to
• 17:46
  ensure
• 17:47
  that
• 17:48
  it
• 17:48
  happens
• 17:48
  this
• 17:49
  time?
• 17:49
  Because
• 17:49
  launching
• 17:50
  is
• 17:50
  extremely
• 17:51
  stressful.
• 17:52
  I
• 17:52
  have
• 17:52
  launched
• 17:53
  several
• 17:53
  times
• 17:54
  and
• 17:55
  every
• 17:55
  single
• 17:55
  time
• 17:56
  it's
• 17:56
  a
• 17:56
  real
• 17:57
  emotional
• 17:57
  toll
• 17:58
  of
• 17:59
  does
• 17:59
  anyone
• 17:59
  want
• 18:00
  what
• 18:00
  I
• 18:00
  have,
• 18:00
  and
• 18:01
  the
• 18:01
  consistent
• 18:02
  action,
• 18:02
  the
• 18:02
  showing
• 18:03
  up.
• 18:03
  There's
• 18:03
  so
• 18:04
  many
• 18:04
  elements
• 18:04
  of
• 18:05
  a
• 18:05
  launch
• 18:05
  that
• 18:06
  can
• 18:06
  really
• 18:06
  keep
• 18:07
  you
• 18:07
  stuck.
• 18:07
  So
• 18:08
  in
• 18:08
  September,
• 18:09
  I'm
• 18:09
  intending
• 18:10
  to
• 18:10
  do
• 18:10
  a
• 18:11
  30
• 18:11
  day
• 18:11
  program
• 18:12
  called
• 18:12
  offer
• 18:12
  to
• 18:13
  market
• 18:13
  in
• 18:13
  30
• 18:13
  days.
• 18:14
  I
• 18:14
  will
• 18:14
  take
• 18:15
  you,
• 18:15
  step-by-step
• 18:16
  through
• 18:16
  this
• 18:17
  launch
• 18:17
  process
• 18:18
  to
• 18:18
  effectively
• 18:19
  launch
• 18:19
  your
• 18:19
  offer.
• 18:21
  It
• 18:21
  is
• 18:21
  just
• 18:22
  a
• 18:22
  30
• 18:22
  day
• 18:22
  program.
• 18:23
  This
• 18:23
  is
• 18:23
  probably
• 18:24
  not
• 18:24
  for
• 18:24
  you
• 18:25
  if
• 18:25
  you've
• 18:25
  never
• 18:26
  put
• 18:26
  a
• 18:26
  post
• 18:27
  out.
• 18:27
  I
• 18:27
  mean,
• 18:28
  people
• 18:28
  have
• 18:28
  had
• 18:29
  huge
• 18:29
  success
• 18:30
  I
• 18:30
  must
• 18:30
  say
• 18:30
  that
• 18:31
  have
• 18:31
  done
• 18:31
  this
• 18:31
  program
• 18:31
  because
• 18:32
  it's
• 18:32
  built
• 18:32
  that
• 18:32
  consistent
• 18:33
  showing
• 18:33
  up
• 18:34
  habit.
• 18:35
  Emotionally
• 18:35
  you
• 18:36
  need
• 18:36
  to
• 18:36
  be
• 18:36
  ready
• 18:36
  to
• 18:37
  take
• 18:37
  action
• 18:37
  because
• 18:38
  a
• 18:38
  launch
• 18:38
  is
• 18:39
  showing
• 18:39
  up
• 18:39
  and
• 18:40
  being
• 18:40
  visible
• 18:41
  for
• 18:42
  a
• 18:42
  full
• 18:42
  30
• 18:43
  days,
• 18:43
  absolute
• 18:44
  minimum
• 18:45
  So,
• 18:45
  this
• 18:45
  is
• 18:45
  for
• 18:45
  you
• 18:46
  if
• 18:46
  you
• 18:46
  have
• 18:46
  started
• 18:47
  something,
• 18:48
  but
• 18:48
  maybe
• 18:48
  you're
• 18:48
  not
• 18:49
  really
• 18:49
  focusing
• 18:49
  on
• 18:50
  those
• 18:50
  money,
• 18:51
  generating
• 18:51
  activities.
• 18:52
  You're
• 18:52
  perhaps
• 18:53
  just
• 18:53
  showing
• 18:54
  up
• 18:54
  occasionally
• 18:54
  and
• 18:55
  you
• 18:55
  know,
• 18:55
  you
• 18:55
  really
• 18:55
  need
• 18:55
  to
• 18:55
  show
• 18:56
  up
• 18:56
  in
• 18:56
  a
• 18:56
  much
• 18:56
  bigger
• 18:57
  way.
• 18:57
  Or
• 18:58
  you
• 18:58
  have
• 18:58
  launched
• 18:59
  before
• 18:59
  and
• 18:59
  it
• 18:59
  hasn't
• 19:00
  been
• 19:00
  successful
• 19:01
  and
• 19:01
  therefore
• 19:02
  you
• 19:02
  want
• 19:02
  to
• 19:03
  make
• 19:03
  damn
• 19:03
  sure
• 19:03
  you
• 19:03
  learn
• 19:04
  how
• 19:04
  to
• 19:04
  launch
• 19:05
  effectively.
• 19:06
  So
• 19:06
  this
• 19:06
  is
• 19:06
  for
• 19:06
  you
• 19:07
  if
• 19:07
  you
• 19:07
  are
• 19:07
  ready
• 19:08
  to
• 19:08
  take
• 19:08
  action.
• 19:10
  We
• 19:10
  will
• 19:10
  start
• 19:10
  on
• 19:10
  the
• 19:11
  16th
• 19:11
  of
• 19:12
  September
• 19:12
  and
• 19:13
  you
• 19:13
  will
• 19:13
  find
• 19:13
  the
• 19:14
  signup
• 19:14
  page
• 19:15
  in
• 19:15
  the
• 19:15
  show
• 19:15
  notes.
• 19:17
  And
• 19:17
  if
• 19:17
  you
• 19:17
  sign
• 19:17
  up
• 19:18
  quickly,
• 19:18
  just
• 19:19
  like
• 19:19
  I've
• 19:19
  talked
• 19:19
  about
• 19:20
  with
• 19:20
  the
• 19:20
  pre-launch
• 19:20
  bonus.
• 19:21
  You
• 19:21
  will
• 19:21
  gain
• 19:22
  my
• 19:22
  help,
• 19:22
  well,
• 19:23
  in
• 19:23
  advance
• 19:24
  of
• 19:24
  that
• 19:24
  30
• 19:24
  days.
• 19:25
  So,
• 19:25
  you
• 19:25
  know,
• 19:25
  you
• 19:26
  will
• 19:26
  be
• 19:26
  starting
• 19:26
  strong.
• 19:27
  You
• 19:27
  can
• 19:28
  work
• 19:28
  on
• 19:28
  your
• 19:28
  offer
• 19:29
  and
• 19:29
  send
• 19:29
  it
• 19:29
  to
• 19:29
  me
• 19:30
  for
• 19:30
  review
• 19:31
  so,
• 19:31
  you
• 19:31
  know,
• 19:31
  you
• 19:31
  have
• 19:32
  everything
• 19:32
  you
• 19:32
  need.
• 19:33
  If
• 19:33
  you
• 19:34
  want
• 19:34
  to
• 19:34
  implement
• 19:35
  this
• 19:35
  waitlist
• 19:35
  strategy,
• 19:36
  then
• 19:36
  the
• 19:37
  30
• 19:37
  days
• 19:37
  is
• 19:38
  not
• 19:38
  going
• 19:38
  to
• 19:38
  be
• 19:38
  enough
• 19:38
  time
• 19:39
  to
• 19:39
  do
• 19:39
  that.
• 19:40
  So
• 19:40
  you
• 19:40
  will
• 19:40
  want
• 19:40
  to
• 19:41
  sign
• 19:41
  up
• 19:41
  quickly
• 19:42
  so
• 19:42
  I
• 19:42
  can
• 19:42
  help
• 19:42
  you
• 19:43
  with
• 19:43
  a
• 19:43
  waitlist
• 19:43
  strategy
• 19:44
  if
• 19:44
  you
• 19:44
  want
• 19:45
  to
• 19:45
  include
• 19:45
  that
• 19:45
  in
• 19:46
  your
• 19:46
  launch
• 19:46
  plan.
• 19:48
  So
• 19:48
  you
• 19:48
  will
• 19:48
  find
• 19:49
  the
• 19:49
  offer
• 19:49
  to
• 19:49
  market
• 19:50
  in
• 19:50
  30
• 19:50
  days
• 19:51
  details
• 19:51
  in
• 19:52
  the
• 19:52
  show
• 19:52
  notes.
• 19:52
  in
• 19:53
  summary,
• 19:53
  a
• 19:53
  successful
• 19:54
  launch,
• 19:55
  doesn't
• 19:55
  start
• 19:55
  on
• 19:56
  launch
• 19:56
  day.
• 19:56
  It
• 19:56
  begins
• 19:57
  months
• 19:58
  before.
• 19:59
  I
• 19:59
  hope
• 19:59
  this
• 20:00
  episode
• 20:00
  has
• 20:00
  helped
• 20:01
  you
• 20:01
  to
• 20:01
  identify
• 20:02
  any
• 20:02
  gaps
• 20:03
  in
• 20:03
  your
• 20:03
  current
• 20:03
  launch
• 20:04
  strategy.
• 20:05
  Like
• 20:05
  I've
• 20:05
  mentioned,
• 20:06
  if
• 20:06
  you
• 20:06
  want
• 20:07
  to
• 20:07
  be
• 20:07
  taken
• 20:08
  by
• 20:08
  the
• 20:08
  hand
• 20:08
  step
• 20:09
  by
• 20:09
  step
• 20:09
  with
• 20:10
  daily
• 20:10
  instructions
• 20:11
  and
• 20:11
  templates
• 20:12
  of
• 20:12
  exactly
• 20:12
  what
• 20:13
  to
• 20:13
  do
• 20:13
  each
• 20:14
  day
• 20:14
  for
• 20:14
  30
• 20:14
  days
• 20:15
  then
• 20:16
  do
• 20:16
  join
• 20:16
  me
• 20:17
  in
• 20:17
  my
• 20:17
  program
• 20:17
  off
• 20:18
  to
• 20:18
  market.
• 20:19
  I
• 20:19
  only
• 20:20
  run
• 20:20
  this
• 20:20
  once
• 20:21
  or
• 20:21
  twice
• 20:21
  a
• 20:21
  year
• 20:22
  maximum
• 20:23
  and
• 20:23
  I
• 20:23
  do
• 20:23
  it
• 20:23
  live.
• 20:24
  So
• 20:24
  we
• 20:24
  are
• 20:24
  starting
• 20:25
  on
• 20:25
  Monday,
• 20:26
  the
• 20:26
  16th
• 20:27
  of
• 20:27
  September.
• 20:28
  If
• 20:28
  you
• 20:29
  sign
• 20:29
  up
• 20:29
  prior
• 20:30
  to
• 20:30
  the
• 20:30
  10th
• 20:31
  of
• 20:31
  September,
• 20:32
  you
• 20:32
  can
• 20:32
  use
• 20:33
  the
• 20:33
  frameworks
• 20:34
  you'll
• 20:34
  find
• 20:34
  immediately
• 20:35
  in
• 20:35
  the
• 20:35
  portal.
• 20:36
  And
• 20:36
  then
• 20:36
  send
• 20:37
  me
• 20:37
  your
• 20:37
  offer
• 20:37
  and
• 20:37
  I
• 20:38
  will
• 20:38
  do
• 20:38
  a
• 20:38
  details,
• 20:39
  offer
• 20:39
  feedback
• 20:40
  for
• 20:40
  you
• 20:40
  and
• 20:41
  help
• 20:41
  you
• 20:41
  with
• 20:41
  anything.
• 20:42
  That's
• 20:42
  going
• 20:42
  to
• 20:42
  get
• 20:42
  you
• 20:43
  in
• 20:43
  really
• 20:44
  good
• 20:44
  stead
• 20:44
  for
• 20:45
  our
• 20:45
  30
• 20:45
  days.
• 20:46
  That's
• 20:47
  all
• 20:47
  for
• 20:47
  today.
• 20:48
  I
• 20:48
  hope
• 20:48
  you
• 20:49
  found
• 20:49
  it
• 20:49
  helpful.
• 20:49
  And
• 20:50
  like
• 20:50
  I
• 20:50
  say,
• 20:50
  at
• 20:50
  the
• 20:51
  end
• 20:51
  of
• 20:51
  every
• 20:51
  episode,
• 20:52
  trust
• 20:52
  yourself,
• 20:53
  believe
• 20:53
  in
• 20:53
  yourself
• 20:54
  and
• 20:54
  be
• 20:54
  the
• 20:54
  wise
• 20:55
  Gardner
• 20:56
  who
• 20:56
  keeps
• 20:56
  on
• 20:56
  watering
• 20:57
  the
• 20:57
  seed.
• 20:58
  Microphone (Samson Q2U Microphone): Thank
• 20:58
  Microphone (Samson Q2U Microphone): you
• 20:58
  Microphone (Samson Q2U Microphone): so
• 20:59
  Microphone (Samson Q2U Microphone): much
• 20:59
  Microphone (Samson Q2U Microphone): for
• 20:59
  Microphone (Samson Q2U Microphone): listening
• 20:59
  Microphone (Samson Q2U Microphone): to
• 21:00
  Microphone (Samson Q2U Microphone): this
• 21:00
  Microphone (Samson Q2U Microphone): episode
• 21:00
  Microphone (Samson Q2U Microphone): of
• 21:01
  Microphone (Samson Q2U Microphone): Women
• 21:01
  Microphone (Samson Q2U Microphone): in
• 21:01
  Microphone (Samson Q2U Microphone): the
• 21:02
  Microphone (Samson Q2U Microphone): Coaching
• 21:02
  Microphone (Samson Q2U Microphone): Arena.
• 21:03
  Microphone (Samson Q2U Microphone): I
• 21:03
  Microphone (Samson Q2U Microphone): have
• 21:03
  Microphone (Samson Q2U Microphone): a
• 21:03
  Microphone (Samson Q2U Microphone): mess
• 21:04
  Microphone (Samson Q2U Microphone): of
• 21:04
  Microphone (Samson Q2U Microphone): free
• 21:04
  Microphone (Samson Q2U Microphone): resources
• 21:05
  Microphone (Samson Q2U Microphone): on
• 21:05
  Microphone (Samson Q2U Microphone): my
• 21:05
  Microphone (Samson Q2U Microphone): website
• 21:06
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 21:09
  Microphone (Samson Q2U Microphone): That's
• 21:10
  Microphone (Samson Q2U Microphone): Joanna
• 21:10
  Microphone (Samson Q2U Microphone): with
• 21:10
  Microphone (Samson Q2U Microphone): an
• 21:10
  Microphone (Samson Q2U Microphone): A
• 21:11
  Microphone (Samson Q2U Microphone): and
• 21:11
  Microphone (Samson Q2U Microphone): Lott
• 21:11
  Microphone (Samson Q2U Microphone): with
• 21:12
  Microphone (Samson Q2U Microphone): two
• 21:12
  Microphone (Samson Q2U Microphone): T's.
• 21:13
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 21:15
  Microphone (Samson Q2U Microphone): And
• 21:16
  Microphone (Samson Q2U Microphone): I'll
• 21:16
  Microphone (Samson Q2U Microphone): also
• 21:16
  Microphone (Samson Q2U Microphone): put
• 21:16
  Microphone (Samson Q2U Microphone): links
• 21:17
  Microphone (Samson Q2U Microphone): in
• 21:17
  Microphone (Samson Q2U Microphone): the
• 21:17
  Microphone (Samson Q2U Microphone): show
• 21:17
  Microphone (Samson Q2U Microphone): notes.
• 21:19
  Microphone (Samson Q2U Microphone): Let
• 21:19
  Microphone (Samson Q2U Microphone): me
• 21:19
  Microphone (Samson Q2U Microphone): know
• 21:20
  Microphone (Samson Q2U Microphone): if
• 21:20
  Microphone (Samson Q2U Microphone): you
• 21:20
  Microphone (Samson Q2U Microphone): found
• 21:20
  Microphone (Samson Q2U Microphone): this
• 21:20
  Microphone (Samson Q2U Microphone): episode
• 21:21
  Microphone (Samson Q2U Microphone): useful.
• 21:22
  Microphone (Samson Q2U Microphone): Share
• 21:22
  Microphone (Samson Q2U Microphone): it
• 21:22
  Microphone (Samson Q2U Microphone): with
• 21:22
  Microphone (Samson Q2U Microphone): a
• 21:22
  Microphone (Samson Q2U Microphone): friend
• 21:23
  Microphone (Samson Q2U Microphone): and
• 21:23
  Microphone (Samson Q2U Microphone): leave
• 21:23
  Microphone (Samson Q2U Microphone): me
• 21:24
  Microphone (Samson Q2U Microphone): a
• 21:24
  Microphone (Samson Q2U Microphone): review,
• 21:24
  Microphone (Samson Q2U Microphone): and
• 21:24
  Microphone (Samson Q2U Microphone): I
• 21:25
  Microphone (Samson Q2U Microphone): will
• 21:25
  Microphone (Samson Q2U Microphone): personally
• 21:26
  Microphone (Samson Q2U Microphone): thank
• 21:26
  Microphone (Samson Q2U Microphone): you
• 21:26
  Microphone (Samson Q2U Microphone): for
• 21:26
  Microphone (Samson Q2U Microphone): that.
• 21:28
  Microphone (Samson Q2U Microphone): Remember
• 21:28
  Microphone (Samson Q2U Microphone): to
• 21:28
  Microphone (Samson Q2U Microphone): trust
• 21:29
  Microphone (Samson Q2U Microphone): yourself,
• 21:29
  Microphone (Samson Q2U Microphone): believe
• 21:30
  Microphone (Samson Q2U Microphone): in
• 21:30
  Microphone (Samson Q2U Microphone): yourself
• 21:30
  Microphone (Samson Q2U Microphone): and
• 21:31
  Microphone (Samson Q2U Microphone): be
• 21:31
  Microphone (Samson Q2U Microphone): the
• 21:31
  Microphone (Samson Q2U Microphone): wise
• 21:31
  Microphone (Samson Q2U Microphone): Gardner
• 21:32
  Microphone (Samson Q2U Microphone): who
• 21:32
  Microphone (Samson Q2U Microphone): keeps
• 21:32
  Microphone (Samson Q2U Microphone): on
• 21:33
  Microphone (Samson Q2U Microphone): watering
• 21:33
  Microphone (Samson Q2U Microphone): the
• 21:33
  Microphone (Samson Q2U Microphone): seed.
• 21:34
  Microphone (Samson Q2U Microphone): Get
• 21:35
  Microphone (Samson Q2U Microphone): into
• 21:35
  Microphone (Samson Q2U Microphone): the
• 21:35
  Microphone (Samson Q2U Microphone): arena
• 21:36
  Microphone (Samson Q2U Microphone): dare,
• 21:36
  Microphone (Samson Q2U Microphone): greatly
• 21:36
  Microphone (Samson Q2U Microphone): and
• 21:37
  Microphone (Samson Q2U Microphone): try.