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Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert

This week, Cassie and Erica sit down with Génesis Warner, Designer and Branding Expert, to chat through her unconventional career path, what sparked her love for branding and design, how impactful a strong brand story and visuals can truly be, her best tips for optimizing your website to avoid common mistakes that she comes across in her work with web design clients, and more!

Here's a peek at what we cover in this episode:

[00:04:18] - Génesis shares a look at her unconventional career path thus far and gives us an initial peek at the process of creating a leather accessories brand (LEISARÀ)…

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