Latest / Age Defiantly with Mark Young / [Ep 23] Metabolic Flexibility. Are Ketones the Missing Switch? | Dr. Rob Rogers

Transcript

[Ep 23] Metabolic Flexibility. Are Ketones the Missing Switch? | Dr. Rob Rogers · Age Defiantly with Mark Young

0:00
Welcome to Performance Driven Living, the podcast where we question everything.
0:05
We don't tip to around tough topics, we walk right into them, not to provoke, but to
0:11
get closer to what's real.
0:13
You might not agree with everything you hear, and that's okay.
0:17
The show isn't about being right, it's about being real.
0:20
These conversations are meant to stretch your thinking, challenge assumptions, and spark
0:25
something deeper.
0:26
The views shared are those of our guests and may not reflect those of the host or team.
0:32
And while we dive deep into health, performance, and transformation, this is not medical advice.
0:38
Talk to your doctor before making changes to your health or lifestyle.
0:42
Take what lands, leave what doesn't, but whatever you do, don't stop questioning.
0:55
We are here with the Performance Driven Living podcast, and I have the privilege of introducing
1:01
you today to my friend Rob Rogers.
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Now, Rob, I'm going to tell you in advance, like I read what they put down here as the
1:07
bio, because there's no possible way I could do justice the way that they do.
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So I'm going to read this, and it's not because I'm being cheap.
1:14
It's just because I can't say the things they say eloquently as they do.
1:17
So it reads today's guest is someone who embodies what the show is all about.
1:24
Even purpose and using your story to spark change, you see it's like poetry.
1:29
Rob Rogers went from a childhood shaped by strong women to a college baseball scholarship
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to the minor leagues with the Cleveland Indians, but his real impact started after the game
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ended.
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He's now a serial entrepreneur and co-founder of Access Global and Keytone Labs and the
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driving force behind a movement to help people break free from sugar addiction and take control
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of their health.
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You know that.
1:53
That was pretty good.
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I couldn't have done that.
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That was really good.
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I know.
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Right?
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They put this stuff together and I'm like, I kind of glanced through the other stuff, that
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I feel the need to read because every time I get this bio, I'm like, holy smokes, like
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I learned something about somebody.
2:09
These are things I didn't even know about you.
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I learned something there too.
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That was pretty good.
2:13
That's good.
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We're all about introspection too.
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Not just discipline, purpose, using your story.
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Well, Rob, I appreciate you being here because you've got some cool stuff going on with
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your own business.
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But you are, I want you to unpack something for me.
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So here on Performance Driven Living, our intention is to ask questions.
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It's literally to learn something at the end of every conversation.
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But it's really to do so in a way that is questioning norms, things that people think they understand.
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And I've often on this show made the point of, I feel like I unlearn more here than I actually
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learn.
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These are stuff that we think we know, and we hold very dearly, which is really weirder,
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and then we're presented with an alternative truth to it, and we have the choice, whether
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or not to believe the way that we always thought or to accept the new information, right?
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And I want to ask because, to my knowledge, you're like the world's foremost authority
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or one of them in this whole world of keto.
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That's correct.
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And keto is this word that gets thrown around anymore.
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And people think that if they cheese and pepperonise their keto dieters, and this whole idea,
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and I genuinely don't believe that most people understand what ketones really are, as a matter
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of fact, funny enough, because just prior to having this conversation with you, I just
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was finishing reading Benazotti's new book, Metabolic Freedom.
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You know Ben?
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I know of them, I have not met them.
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Oh, you know what?
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I'll have to see if it's on.
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I love to meet them.
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Because you're going to be in Miami.
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He lives in Miami.
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Yeah.
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But he, like so much of his book actually talks about, you know, how the body really thrives
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in ketosis.
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And so much of this whole idea of ketones and how it affects disease and how it affects
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just physiological function, to be honest with you.
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And I mean, people think ketone is a thing I have to take.
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But in fact, it's actually naturally produced by your body.
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And it's just another form of energy, which is kind of the opposite of glucose.
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Like what are we doing?
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Are we sugar burners?
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Yeah.
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And your entire bio talked about how you're trying to work from people getting away from
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sugar burning, right?
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Like, how do we get away from the sugar addiction?
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100%.
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Yeah.
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Baseball to ketones.
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Yeah.
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Yeah.
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How did you make that transition?
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Yeah.
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That's a great question.
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Yeah.
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There's never a linear story.
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Well to answer your first question.
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If you go back to when we, and sister ill times, we were keto, you know, and so think
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eating berries, mammals, animals, whatever, we were in literally probably for thousands
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and thousands of years in what was called a ketogenic state.
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Unfortunately, bring that up to us today because of the way we eat.
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When this first happened, probably in the 40s was Americans.
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And then unfortunately today, it's worldwide just because of the high carb that we eat,
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processed foods.
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You know, it first started for me, probably in the early 80s, as I was traveling primarily
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around Asia is when I first started noticing because I spent a lot of time in, you know,
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China, historically, very fit people.
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You would never see an obese person in China, Asia.
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Then as I started going there in the 80s, it was like, wow, not a lot, but you started
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noticing that there were overweight, not obese people.
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And then when you traveled around the US, it was just getting out of control, bring it
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up today, you know, 70% of the US population is obese, not overweight, obese, which is
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just crazy.
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Totally.
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And just because of the way we eat.
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So along, you know, probably many of your listeners have heard of an Atkins diet, which
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was a ketogenic diet, and many, many years ago, and typically what happens, ebbs and flows
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is you have a low carb ketogenic diet, a fasting today, maybe a carnivore today.
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They're all the same thing.
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It's just low carb.
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I think it doesn't times like that.
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My first exposure to a keto diet was the Atkins diet from years ago in back.
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I was a chubby kid and then like back in my 20s, funny enough, friends of mine, a couple
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that I was kind of like third wheeled with them all the time.
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And she got pregnant.
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She gained weight, obviously, but then my buddy and I gained weight also because we ate,
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right?
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That's kind of what happened.
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And it was funny because like she had the baby and we got fat.
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What just happened?
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Atkins was honestly like the first time in my life that I was like, oh my gosh, this
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is a real thing.
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I can, and again, it was, I was going to Wendy's and eating the burger out of the bun kind
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of stuff, right?
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Nowadays, I realize how terrible that even is, but back then, I was like, this worked.
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Like, you know, put a little pasta sauce with a plate of pepperonis and some mozzarella
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cheese on it and it's dirty keto.
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Yeah.
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I think everybody knows a version of this and each generation, if you will, you know,
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called it atkins, called it carnivore, called it keto, called it, you know, paleo.
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Like everybody's had their new word that they've come up with.
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Yes.
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Every 10 years it comes back.
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And then a few years ago was keto too, keto easy.
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The whole premise of that is doing a low carb diet is hard.
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Yeah.
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It's just hard for people.
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If you can do it, it's dramatic.
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So everybody's body has what's called a ketone in it.
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And it's lit and what I learned because as a pro athlete, I was always taught glucose
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is the body's preferred fuel.
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And that was it.
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I had never even heard of a ketone, didn't even know what it was.
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And that's not true.
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The body's preferred fuel is actually a ketone.
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The challenges today, we, everybody's body makes ketones, but the little bit we make
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every day goes straight to your heart, straight to your brain, straight to your muscles.
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Why?
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Because those organs prefer it.
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I didn't know that.
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So what they learned many years ago with elite athletes, military people, if they did these
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low carb diets, yes, you can lose a lot of amount or a lot of weight.
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But more importantly, you feel better than you've ever felt.
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So what I learned when I did for very little period of time, because I couldn't do it,
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so when I did this low carb diet, I'm a high energy guy.
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I didn't think I could get any more energy.
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And then I went from where I was with like a 30% more energy and I was like, holy crap,
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what just happened.
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But to stay on that, I did it for 30 days.
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There's no way I could do it.
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So the premise was if your body can make these incredible things called ketones, could
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we mimic, could we copy it, didn't think it could be done, but through 10 years of hard
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work, we literally were able to make a product that was an ingredient, a technology, whatever
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you want to call it, is 100% bioidentical to the ketone your body makes.
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So you can put that in many forms.
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You could put it in a powder, you could put it in a drink, capsule, food, and it literally
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mimics the ketone your body makes.
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So you don't have to do that ketogenic diet anymore.
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You're talking about BHB, which is beta hydroxybutyrate.
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It's called BHB beta hydroxybutyrate, otherwise known as a ketone.
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So you've got multiple different products and multiple companies, thus the serial entrepreneur
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thing.
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But BHB's kind of been at the core of everything that you do, am I right?
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Everything.
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And this is this idea that BHB is beta hydroxybutyrate, which is a patented molecule.
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Yeah, so two things on that.
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So what got me into this was a scientist by the name of Dominic Diagostino down in
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University of South Florida, was had two major projects going on, one of which is still
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going on.
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What happened was the Navy resounded Dominic because the Navy sales were putting rebreaters
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in, diving too far, and the Navy sales were having seizures.
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The Navy saw what Dominic was doing with kids with epilepsy.
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They were putting them on.
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He was putting the kids on a ketogenic diet and the seizures went away.
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The military said, look, we get it.
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You're putting these kids on a ketogenic diet.
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Now their bodies are producing an abundant amount of these ketones.
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We get it.
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The key is the ketones.
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A Navy sales never going to do a ketogenic diet, right?
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Can you somehow create a product that's going to mimic that?
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Dominic did.
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He gave that powder to the Navy sales, seizures were gone.
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That was Project I, really cool.
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Project II that he's still working on is with NASA, is the mission to Mars.
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What can we give the astronauts so we don't have to put an incredible amount of food on
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the spaceship up to Mars, and that's going to be our technology BHB.
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So we have literally been able to create, once again, a 100% bioidentical beta hydroxyl
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beta rate, BHB ketone that the body makes that can be put into your body in all these
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different formats, and you literally feel like you've never felt before.
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It's not caffeine, it's not sugar.
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In fact, a ketone has 225% more energy than a ket, than sugar.
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Very few people know that, but when you take these technologies, these be exogenous as
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opposed to endogenous BHB, you literally
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feel like you've never felt before.
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And to answer your last question, yeah, through the 10 years of doing this, the key for
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us was getting the intellectual property or IP around it.
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So today we have 120 granted patents all around the US, and probably another 120 pending.
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So when it comes to BHB, we own the entire space.
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So and Dom, Dom's amazing.
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I just did a ski shooting thing with him a few months ago.
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Great guy, super, super smart.
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Here's the question for you.
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So we talk about ketones, and people go on ketogenic diets, and I want you to correct
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my science here if I'm wrong.
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The idea behind a ketogenic diet, which is usually high protein, usually high fat low carb,
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puts the body in a state where the body is creating its own ketones, right?
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So what you're doing is you're restricting inputs and forcing the body to create the
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ketones itself.
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When you introduce BHB into your body, I'll say exegetically, you're taking this exegetic
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ketone, it's coming from an outside source, not an inside source.
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Does it function the same way as, let's say, your body creating its own ketone?
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Is that bioavailably the same thing?
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Same thing.
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Identical.
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So even if I'm eating carbs, or I'm not eating as clean as I should, by introducing BHB
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into the system, I am creating ketones anyways.
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And there's no bioavailability difference between those things.
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You would be, you're going to now be putting ketones into your body, which are going to
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be the preferred fuel.
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So those will get uptake and taken over the glucose.
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And then what's really cool with when you're putting ketones in your body, they have a dramatic
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impact on appetite suppression.
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So theoretically, could you be eating a lot of junk and taking ketones at the same time
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and would the ketones be having an impact?
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Yes.
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But the thing that would also be impacting is you're not going to be eating as much junk.
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Let me give you an example.
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So I had buddies, when we were doing this, where really took off was, you know, let's say
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seven years ago when the ketogenic diet was just exploding, the disappointing thing was
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all the retailers were wanting me to put keto on the packaging, which we did.
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So we got up to, that's a buzz word.
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Yeah, but we got up to like 10 or 15 skews in Walmart.
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We got up to I think 18 and Walgreens or CVS.
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So when you went into these planagrams to their weight loss sections, pretty much my
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brand called real ketones on the entire space.
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It was obnoxious and it literally was too much.
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But the disappointing thing was again, they all, all the products at keto on it.
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So when my friends who needed to lose weight, they said, well, I can't do a ketogenic diet.
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I said, you don't have to.
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That's not what's going on here.
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And we like drinking beer and, you know, et cetera.
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I said, just do this, just try the product, try it for 30 days and see what happens.
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30 days later, they all lost 10, 15, 20 pounds because they weren't eating as much, where
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they still drink in beer, yeah, but instead of drinking maybe, you know, 10 or 15 beers,
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they were drinking two.
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I just got sick of the thought of drinking 10 to 15 years.
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And they would, you know, they came back and then the disappointing thing is when they
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lost all the weight they wanted to lose, they stopped taking the VHB and I said, what
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are you doing?
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You want to keep doing this, which is the reason I'm doing it is I don't need to lose weight.
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But as somebody that just turned 60, my biggest concern is my brain.
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And I don't want to get Alzheimer's.
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I don't want to get ALS.
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I don't want to get dementia.
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And the one thing that a VHB or a ketone can dramatically impact is the brain.
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And that's why I take it every day and that's why I said, you guys need to get back on
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it.
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Yes.
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Did you lose the weight and keep your muscle, which is what VHB does.
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But more importantly, you got to be taking it for your brain.
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So they're all back on taking it, but they didn't get it because it said keto, so they
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thought it was just for a keto diet.
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If you were keto dieting, otherwise it has no effect, right, which is not the case because
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I was introducing keto.
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It's kind of like not taking vitamins because you're not eating healthy.
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Like, no, if you know that you probably take more vitamins, be honest with you, like that
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whole piece there.
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So you said something there that I was going to go in a different direction, but you just
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took me someplace else and this, you talk about brain health.
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Obviously, that's a growing concern.
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And I'm going to say we've seen a lot of studies come out lately about microplastics in the
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brain.
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We've seen a lot of studies coming out.
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MIT just recently released a study talking about how people who are frequent AI users
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are actually noticing on MFRIs, they're actually noticing atrophy in areas of the brain
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with too much AI use because it's not creating neural connections in the brain.
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How does BHB affect any of that?
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Because obviously in the prevention of Alzheimer's and the prevention of potentially ALS, because
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I know even Dom's done a lot of work in the ALS space, which is actually how I know
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him.
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It's through ALS, it's not your keto at all, which is even funnier.
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With BHB, what is the impact on the brain in that?
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Because a lot of studies have also been coming out telling people we associate creatine with
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muscle building, but creatine's got a higher impact on the brain than it even does on
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the rest of the body.
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What's the missing component?
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What are we getting?
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Yeah, there's a couple of things there.
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So, as an example from a FAR, BHB has been approved as a medical food for migraines.
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Okay.
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When you look at concussions, or we were talking earlier off camera about sports and unfortunately
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what happened in New York, but we know BHB, if it's taken before sporting event, and it
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can literally be anything.
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I, as a pro baseball player, would think I never had a concussion.
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I had 10.
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So, think, you don't think the baseball has been a high impact sport, right?
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I had 10 concussions, so that is top of mind for me, but when you think of today, obviously
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football, UFC, boxing, lacrosse, the number one sport is soccer for concussions.
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I had a daughter that got a concussion as a cheerleader.
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My other daughter got a concussion from playing softball.
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So, if you, again, think of, because BHB can cross what's called the blood brain barrier
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without getting too scientific, if you take BHB 30 minutes before a sporting event, it's
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going to be, that ketones are going to be going in your brain and definitely can have
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an impact on lessening the type of severity of a concussion.
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We're working already.
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We're starting to work with the NFL to do some work with TBI, you know, with pro football
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players.
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But if you look at the literature, the data, BHB dramatic impact on the brain from, we
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did one double blind placebo study or the group that was taking the BHB saw a 9.9% improvement
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in their brain speed or brain function or executive function.
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So think of an executive where you can have a minimum of a 10% improvement in your executive
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function.
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My gosh, that's dramatic.
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It's huge.
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So, we're embarking, and when you say double blind placebo studies, these are incredibly
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expensive to do.
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You're talking about millions of millions of dollars.
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That's why nobody does them.
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But when we started the company, the first thing we did before we even made a single
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dollar was we spent millions of dollars on double blind placebo studies.
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Yeah.
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And now we just released three more that have just started one of which is with Ohio State
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University, where we're doing three major studies all around the brain, where when those
20:16
are done anywhere from six months to a year, we're going to be able to make 39 structure
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function claims around the brain and what BHB can do, all around brain speed, function.
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I mean, there's like 39 different things.
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We will become most likely the number one studied brain ingredient.
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It's incredible.
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And what's fascinating to me is because I want to unpack this executive function question
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here because most people throughout the course of their day don't get concussions, right?
20:50
So.
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But the fact that there's relief from concussion, I hope not.
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But I mean, that's great for athletes, which makes up a microcosm of the population.
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But this idea of BHB being able to 9.9% increase in executive function, an executive function
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is reasoning.
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It's processing speed.
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It's recall, like you're talking about limitless kind of, kind of stuff here.
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The studies we're going to be doing are going to be around that limitless.
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So if anybody saw the movie Bradley Cooper, this limitless, which was your taking this
21:24
little pill without getting too crazy, BHB is very similar.
21:30
And the new technologies that are coming out that we have, when you get into the supplement
21:35
space, the cool thing, if you could do it and 99% of the supplements can't, if you can
21:41
have an ingredient product that does something, and you can feel it.
21:50
So let's go back to you were saying creatin, very funny.
21:53
So I took creatin.
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I started taking it when I was a pro athlete, you know, 20, 30 years ago.
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I always wanted to meet the person, man or woman, I didn't know who it was that invented
22:04
creatin.
22:05
How cool would that be?
22:06
I didn't even know who that was.
22:08
So one of my colleagues, Bonnie and I were in Barcelona, and as we were leaving to go
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to a meeting I had in Germany, Bonnie comes running out and goes, hey, there's a gentleman
22:21
that really wants to meet you.
22:24
And I said, all right, have a little minute, bring them up.
22:27
And this gentleman was his name is Steve Jennings, the guy that invented creatin.
22:31
It's so funny.
22:32
And he was trying to meet you.
22:34
And so, lovely man, really enjoying, we're thinking of doing some things together, but
22:39
literally the guy that invented creatin.
22:42
And as we talk now, he goes, you know, Rob, creatin, yes, is on this meteoric rise, which
22:49
is interesting because it's been around for so long.
22:51
To your point, it was always for body mass and now so many different things that does
22:57
one being the brain.
22:59
And he goes, you know, Rob, as great as creatin is, since I have been taking your product,
23:04
it does two things that creatin will never do.
23:07
One is when you take your technology, you feel it.
23:10
So when you take creatin, you don't feel it.
23:12
And he said the other thing is with your technology, BHB, it delivers pure ATP, creatin
23:18
doesn't do that.
23:20
He goes, look, creatin's on a rise like this, but I'm saying BHB is even going to be on
23:25
a bigger rise.
23:26
100% right because we're finding out very similar to creatin.
23:31
There's all these different things that BHB does over and above the keto diet.
23:35
And your same BHB creates ATP and just to unpack that for the audience, ATP is just cellular
23:40
energy or energy.
23:41
It's what your body, your mitochondria functions on.
23:44
If there was one thing you want, it's ATP because as we age, your mitochondria stops.
23:52
So let me give you an example.
23:54
Bonnie and I were, we went to Germany and I was asked to go there to present to two 300 investment
24:02
bankers, private equity people because we're just getting ready to take BHB to Europe.
24:08
And they wanted to know what it was.
24:10
So before the presentation, we put all these different samples out of BHB with different
24:15
brands that are putting BHB in their products for research, correct life, et cetera.
24:22
We took one.
24:24
It was like, it was, it was auditing.
24:28
You would think one individual would come up and take a sample.
24:32
Nobody took anything.
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So when I go up on the presentation, I'm talking, I'm very adamated.
24:38
And I said, all right, let me start here.
24:39
How many people here feel good waking up, feeling like shit?
24:43
Get no hands went up.
24:45
And I said, all right, how many people in here do wake up two or three times during the
24:49
week, feeling like shit, everybody put both hands up and said, that's over.
24:54
That doesn't have to happen anymore.
24:56
So I went on for the presentation, explaining everything about BHB as I came off off the
25:01
stage, Bonnie came up and we just got mobbed by everybody.
25:05
When is this coming?
25:06
We've never heard of anything like this.
25:07
How do we get it?
25:09
By the time we made it back out to that table that had all the samples on it, completely
25:14
gone.
25:16
Starting enough, last week, Bonnie and another colleague called me and said, hey, can you join
25:21
this call real quick, this Zoom?
25:23
So I said, sure.
25:24
So I get on the Zoom.
25:25
No, I do who I'm talking to.
25:27
There was seven people and it was apparently six scientists and the young lady that was leading
25:34
the call.
25:35
So I'm sitting here talking about BHB and I'm texting Bonnie and one of my other colleagues,
25:40
I go, how are these guys?
25:43
There's out there, one of the largest pharmaceutical companies in Europe.
25:46
They've been around for 150 years.
25:49
Everything they do is around plant-based, plant-based.
25:53
They want BHB.
25:55
They wanted to know how can we get an exclusive on BHB so no one else can have it in Europe.
25:59
Well, it's kind of impressive because I mean BHB or ketones for that matter wouldn't
26:03
naturally be produced for most people on a plant-based diet.
26:08
They can, they didn't know that.
26:12
But the way we make BHB, it's, it is 100% natural.
26:17
But another way we make it also 100% natural is through a plant-based process.
26:23
They didn't know that.
26:24
That's not the reason they were gone.
26:25
They were gone because they want BHB and they want to be the only one that has BHB.
26:31
Why ATP?
26:32
Yeah.
26:33
They go, we've never seen anything or heard of anything they can have.
26:37
If you get ATP in there, you can talk about somebody that's 80 years old that feels like
26:41
they're 50.
26:43
Totally changing the game and get back to what you're saying as an executive.
26:48
I can't tell you, I'm an early riser.
26:53
I have always been my entire life prior to ketones, BHB.
26:58
I get up at three or four every day and by, I don't drink, I drink coffee, but I had
27:05
never, and I still have never taken an energy drink other than this.
27:09
So by 12 o'clock, I didn't know what it was, it was, you know, this where you have what
27:15
I know now, brain fog, but you're in a meeting at one o'clock in the afternoon, you're completely
27:21
exhausted.
27:22
Everybody that's talking, you hear nothing, and I'm sure many of your listeners have been
27:26
there.
27:27
They're probably not.
27:28
I don't have that anymore.
27:29
That's awesome.
27:30
I haven't had it for years, but I do, and it just happened, I purposely go off ketones.
27:37
After twice during the year, just to see what happens.
27:39
To remember the feeling.
27:40
I do.
27:41
And I purposely do that.
27:42
And I'm telling you, two days into it, the brain fog's right back again, and it's horrible.
27:48
I want to pivot us real quick, because we've talked a lot about BHB, and I do want to get
27:52
to the products and stuff that you have because they're amazing.
27:55
But I want to go, I want to talk about sugar, because the reality is, is like, I personally
28:03
do a lot with blood pressure remediation.
28:06
So cardiovascular health happens to be a space where I spend a lot of time, listeners
28:10
know this, and I have this real issue where we have a sodium getting blamed for what
28:19
sugar did.
28:20
In this whole low sodium diets, if your blood pressure is high, and I call BS on that
28:24
all the time, and I'm like, no, the only reason that you have a high sodium when you have
28:27
high blood pressure is because you're taking in too much sugar, and the sodium is being
28:30
retained just to offset the sugar intake.
28:32
That's right.
28:33
It's the only reason your sodium looks high, and we've created a correlation and called
28:36
it a causation, and now just criminalized sodium.
28:40
Yeah.
28:41
When in fact, nobody's criminalizing salt or sugar rather.
28:44
Sugar.
28:45
Like, we've criminalized salt.
28:46
We're not criminalizing sugar, which frankly pisses me off, because while I enjoy sugar
28:51
as much as anybody else, right, like I think everybody does, it's one of the most dangerous
28:58
substances, and we call it a treat, right?
29:01
We reward good behavior with poison, which is really weird, but we've even talked about
29:08
your introduction here about, you know, this war on breaking sugar dependency that we
29:12
have in our culture.
29:13
Like, processed food, sugars, like, it gets to the point any more, Rob, and I'm going
29:18
to tell you, maybe you can comment on this too, because the deeper I go into this type
29:23
of science into functional medicine, into nutrition, and all this kind of stuff, the less
29:28
I think I've learned, like it's almost like it does get confusing.
29:32
The more you learn, the deeper you realize that, you know, the more intricate the human
29:38
body is, and the more you learn about it, you're like, oh my gosh, I thought I had this
29:42
figured out.
29:43
Now I just learned I don't even know all this other stuff, like the average person though
29:46
just doesn't know this.
29:48
Yeah, let's keep this simple.
29:49
You're spot on, and thank you, because you almost were, you stated the reason I started
29:56
this company.
29:58
The reason I started with my partner, Gary Mellett, you're giving me goose bumps, was
30:08
sugar.
30:09
So when you start a company, you know, those, you and your father, or two of the smartest
30:13
marketing guys I've ever met.
30:16
Thank you for that.
30:17
No, you really are.
30:19
I tell people the time I met your father, I've known your father, Mark, for eight years.
30:24
I knew nothing about you, and I go, wow, it's his, yeah, totally his fault.
30:29
I go, God, these two guys, they're together and incredibly smart.
30:33
Actually, probably we've met us both over the same person.
30:35
You almost know it.
30:36
Yeah, you guys are 100% identical.
30:39
But in marketing, you do need to have an enemy, and our enemy is sugar.
30:45
And the whole reason we started this company was to fight sugar.
30:50
So funny, you say that 100% because sugar is the enemy.
30:55
When you go back to, you probably heard of Ansel Keys and the footer pyramid and how,
31:03
you know, that carbs are good, fats are bad, and then you find out that no one wanted
31:09
to believe it.
31:10
They all know it now that the scientists all paid off, and you got it by Philip Morris.
31:13
All paid by Big Pharma or Big Grocery, et cetera.
31:18
And then if you flip the foot pyramid is exactly how you were supposed to eat.
31:24
And it's just ironic that when the foot pyramid was created, that everything just has gone
31:29
downhill or uphill as far as where the curve are.
31:33
But as far as our organization, number one reason we were started to this day, the number
31:39
one reason we're in existence is to fight sugar 100% and I think that is a message that
31:47
most people, particularly with this health tailwind that's taking place throughout.
31:51
I'm not even going to say our country, but the world, although the world is not as messed
31:54
up as perhaps our country is when it comes to nutrition.
31:56
Oh, it's worldwide, yeah.
31:57
But this idea that this processed food, this sugar, this like all of this kind of stuff,
32:02
it's just everywhere and it's convenient.
32:04
Like I walked into a 7-11 recently and it's like I walk in the door there and I'm like,
32:09
I feel dirty.
32:10
You know, and it's like you're walking in this room and it's like the shelves and shelves
32:15
and shelves of toxins and I look at this stuff and I'm like, man, like, and I'm not going
32:21
to tell you that I eat perfectly.
32:24
But at the same time, I look at this stuff and I'm like, there was a time that it seemed
32:27
very normal.
32:29
And I think for most people, there was a time that it seemed very normal.
32:32
And if it could even be now, right?
32:34
Like this type of message and part of the reason why I even do this podcast is to get
32:39
content out there that continues and it's not because there isn't content out there.
32:43
But I think we need to outnumber the other people, right?
32:46
Like if our team talking about health outnumbers the people that are trying to sell garbage, perhaps
32:51
our voice gets louder.
32:53
But in this fighting sugar, like what do you, what do you see is, I mean, sugar's causing
32:58
so many problems, right?
33:00
And I believe it's causing problems with everything from children, behavior, like ADHD,
33:04
diagnoses off the charts, like it's insane the amount of things that sugar is impacting,
33:12
like in your fight against sugar, right?
33:15
Like what, what is it that you see as the primary outcomes of this sugar rich diets that
33:20
people are in?
33:21
That's a great question that people may not even realize because obviously I think people
33:24
are getting smarter.
33:27
When I say people, I think, you know, I'm just on the fringe, I mean, I think a year
33:32
away from being called a baby boomer.
33:35
But you look at the young generation, I guess maybe with social media, they're so much smarter,
33:39
they're learning about what's called a nutritional label or in my generation, we didn't even
33:44
know what the hell that was.
33:46
What's on the back of the package that, you know, the nutritional label?
33:49
So kids today, social media, they're so smart.
33:52
And I think with people like Gary Brack, Andrew Huberman, Dr. Gabriel Lyon, Dr. Ben
33:59
Beckman, et cetera, great podcasters putting a lot of content out there, educating their
34:07
communities.
34:08
Those communities are getting very smart.
34:10
So you're starting to see for the first time, I think of through these communities of
34:17
people that are really starting to watch what they're eating, which from, I think are
34:21
two areas.
34:22
One is definitely sugar.
34:23
Yeah.
34:24
You know, and then they're looking at processed foods or they're trying to really be cognizant
34:28
of what they're putting in their body.
34:30
And yes, around their weight, but this is importantly about because you think of the gut
34:36
brain and, you know, what you're putting in your body is going to have a dramatic input
34:42
or impact on your brain, which is why we've seen a dramatic rise, not just in people that
34:49
are overweight, people that are obese, diabetes, type one diabetes, type two diabetes, what
34:55
they call type three diabetes today, which is Alzheimer's, dementia, Parkinson's, ALS,
35:00
it's all going up.
35:02
Yeah.
35:03
So it just all makes sense and lack of activity.
35:07
You're tired.
35:08
How do I get off the couch?
35:09
And, you know, if you feel exhausted, you don't have energy, I don't fault somebody that
35:14
doesn't want to work.
35:15
It's hard and it's all tied back to not all, but the vast majority of what we're putting
35:20
in our bodies.
35:21
Well, and I think there's, there's something to be said in there because when we're talking
35:24
about sugar as being the enemy, I don't think there's a lot of people that are going to
35:27
step up and tell you that they're a real proponent of sugar.
35:29
Yeah.
35:30
Right?
35:31
I think it's an easy enemy to get people behind because no one's going to be like, that's
35:34
not true.
35:35
Sugar's good for you, right?
35:36
Like, no one fights that battle.
35:37
The issue is, is the addictive qualities of sugar.
35:41
And that is, as an example, like sugar doesn't trigger opponent, right?
35:45
Like, there's no satiation when it comes to sugar, which means even with, if you're on
35:52
some kind of, you know, drug or an opioid, at some point, your body says no more.
35:57
Like, we can't deal with this.
35:58
Something happens.
35:59
Sugar doesn't have that same reaction.
36:00
No, not at all.
36:01
Like, you're not getting that reaction.
36:03
There is no satiation with sugar.
36:06
You can just keep consuming and consuming and consuming and your body takes it.
36:09
So interesting.
36:10
You say that many years ago, we got invited by the University of Columbia to come down
36:14
and they were looking at BHB as what it could do to help with addiction.
36:19
When they looked at fentanyl, cocaine, all the typical drugs, the number one sugar,
36:27
yeah, by far, the number one addiction was sugar.
36:32
And especially with children, like, and that's the problem because sugar, and again, I'm
36:38
going to give you the expertise title here, the sugar with children is actually, I'm
36:44
going to use the word retarding in a very literal sense brain function.
36:48
Like, too much sugar is actually causing under development in the brain.
36:53
Without a doubt.
36:54
And you don't reverse that.
36:56
No.
36:57
Like, you're ending up stunting children's development before they even get a chance
37:02
to be a function in a dog without a doubt.
37:05
And you look at, and hopefully, you know, this is where Bobby Kennedy and the means.
37:13
And I'm not political in any means.
37:15
I just want good people in there.
37:16
I think Kennedy is going to have an impact or already is having an impact as with, you
37:21
know, the Cally and the means and Casey, smart people.
37:27
And but you look at, I look back at when I was in great school all the way through high
37:33
school, the food we ate, you know, that was at the schools it was disgusting, and it's
37:38
probably even worse today.
37:39
I was just saying it was probably better than it is now.
37:41
But dramatically.
37:42
And I think to the point where, you know, most parents wouldn't even let their kids eat
37:46
what is, you know, sold at those schools.
37:51
So again, a lot of this education, it's hard because the average person, this isn't the
37:57
thing that they think about, worry about.
38:01
But what you're literally putting in your body every single day is having a dramatic impact
38:07
on your body, which is going to have a dramatic impact on your day, how you treat your kids,
38:13
how effective you are at work, how effective as an executive, it just all goes together 100
38:20
percent.
38:21
You said gut brain connection a moment ago and obviously this connection with Vegas
38:26
nerve.
38:27
And we've actually recently discovered that the Vegas nerve actually flows from the gut
38:31
to the brain, not the brain to the gut, because we always thought that it was the brain
38:35
controlling what was going down.
38:37
Totally opposite.
38:38
We're actually discovering now that the Vegas nerve, if you block the channels from brain
38:43
to gut, doesn't actually stop the flow of information, you know, if you block it from
38:47
gut to brain, it's stopping the flow, which means they're what do they say 10 times more
38:52
channels that are going from the gut to the brain than from the brain to the gut.
38:56
I was listening to a talk, I'm sure you know Stephen Gundry, like known Steve for years.
39:01
And he was giving this, you know, obviously his big thing is obviously through food and
39:05
microbiome regulation, right?
39:08
And the idea that what sugar does, I want to give you a chance to comment on this, that
39:12
the way sugar is affecting microbiomes and microbiomes themselves in your gut is it isn't,
39:17
we were talking about this before we recorded that there's this ecosystem, that this environment
39:23
that exists in your gut that isn't even you, these are outside organisms, if you will,
39:27
that need to live in your gut for digestive purposes.
39:30
But when you feed them things that are unhealthy for your body, they begin craving them.
39:35
And it's almost like, I'm going to go so far as say as he explained it and Steve, I'm
39:40
sorry if you're listening to this and I'm misquoting you.
39:42
But the idea that it's the, it's the flora in the gut biome that's actually addicted
39:49
to the sugar, it's not you, that your brain, we talk about sugar affecting brain function,
39:55
and in fact, most people don't realize, no, the microbiome has gotten addicted to sugar.
40:00
And it's sending the signals to the brain and telling the brain to react in a different
40:05
way.
40:06
He made the same argument for alcoholism, that the organisms that are in you until you clear
40:11
this microbiome and get rid of the addicts that live in your gut, they're going to continually
40:18
send these signals to your brain because that information is traveling up, not down.
40:22
And your brain is going to behaviorally react in ways that are looking like expressive
40:27
addictive behavior, whether that's alcohol, drugs, sugar, whatever.
40:32
And in that sense, like, how do we clear out that, I mean, I know there's a bunch of
40:36
different ways so we don't need to unpack that entire thing, but particularly where BHB
40:40
is concerned, what is that impact on the gut microbiome if we're trying to get off of sugar?
40:47
Yeah, so BHB, it's, again, very similar to, not similar, but I say similar to creatin
40:53
that probably a lot of your listeners know about because there's so much going on.
40:58
And with creatin, it almost becomes unbelievable, all the different things, and there's almost
41:03
a studies coming at us every day on what creatin can do.
41:08
BHB is the same thing.
41:09
Because how I always conclude, well, how I start a meeting is I have people, I say, try
41:15
this in about 10 minutes into the meeting, they're go, what the hell is this?
41:19
I've never felt like this before, again, that's really cool to have something like that.
41:23
Yeah, yeah.
41:24
And then I say at the end of the meeting, if I didn't start the meeting that way, I just
41:27
say forget everything I've said, just try the product for a week, maybe two weeks, and
41:34
then just see what happens.
41:35
Almost 100% of the time people are calling back on what the hell is this?
41:40
Because again, when I get into the weeds, it almost becomes unbelievable of all the things
41:45
at BHB can do one being the gut.
41:48
And what happens with the gut, one thing is we don't eat enough fiber, and there's a
41:53
thing called butarade, and butarade, gets to do its magic when fibers into the system,
42:00
and when you're not doing that, then your gut microbiome is dramatically impacted, and
42:07
that's what BHB can do.
42:08
It can go down there into the gut, and because of the, and really impact that butarade, which
42:13
will have an impact on your gut dramatically.
42:16
And a lot of people will know that, but yes, BHB can have a dramatic impact on that gut.
42:23
And just as importantly, if not more importantly, as we've said two or three times on the show
42:26
already, is when you're taking the BHB, so in any format, in the case of a, let's say
42:33
this drink, if I drink this, the BHB that's in this, which happens to be five grams, that
42:42
goes right into my blood, immediately, once it hits the blood, it's now going right to
42:47
my brain.
42:48
Yeah.
42:49
So I can drink something like this drink, maybe have three sips, and I'm going, whoa,
42:53
fill out.
42:54
Different than caffeine, BHB again is pure ATP, where caffeine is a new topic, it's
43:02
a stimulant.
43:03
Yep.
43:04
So when you see energy drinks today that say, when they, there is sugar in that, that
43:09
is an energy drink, because sugar is, although unhealthy is generating energy, when you take
43:15
the sugar out, and most of the, the big drinks today, without naming names, they do have
43:20
versions with no sugar in it, they put caffeine in it, legally, that's really not an energy
43:26
drink anymore.
43:27
That's a stimulant drink, because there's nothing in there generating energy, and that's
43:32
generating energy.
43:33
And that's why people are getting the jitters on everything else from it, but it's a stimulant
43:36
drink.
43:37
All it's doing is, as you get tired, that's called it denising, and what happens when
43:43
you take caffeine is picture a door, a door goes down, and a denising can't get into
43:49
the brain.
43:50
It's not going away, it's just not going in right now, so you're not tired.
43:54
But what happens, that adenosine keeps backing up, backing up, backing up, backing up,
43:59
and what happens when that door goes down, all of a sudden that adenosine hits you, and
44:03
that's when you have the crash.
44:05
Yeah, that makes sense.
44:06
So what we have done in this particular product is not ours, but a brand is they created
44:13
a drink that has no sugar and no caffeine in it.
44:17
The most important thing that's in it is beta hydroxybutyrate, but people don't know
44:21
that.
44:22
All they know is, wow, no caffeine, no sugar, they take it, and they feel like they
44:26
never feel, but you do that.
44:28
You feel that way every single day, as opposed to when you're taking caffeine, in my days
44:33
of caffeine, I would drink one cup of coffee and go, wow, two weeks later, I need two.
44:39
Right.
44:40
A month later, I need three or four, finally, just doesn't even work in it all day.
44:44
So I go to, and I still do this every once in a while, again, I get up so damn early,
44:47
and I might stop by Bonnie and I did a 7-Eleven today, and I saw a guy that had like four monsters.
44:57
These are construction workers, and you literally see these guys and gals leaving with four
45:02
to maybe seven monsters that they're literally putting in their body every day, and each one
45:08
of those will have, on a minimum, 200 milligrams of caffeine to as much as 400, right?
45:15
And think of the amount of caffeine that they're putting in their body every day.
45:18
Oh, I can think.
45:19
And caffeine's not bad.
45:21
If you keep it in that two to 300 milligrams range, maybe 400.
45:25
No one will argue with me on that, and I'm not sitting here going, yeah, caffeine can
45:30
be good for you in that range.
45:32
The problem is we're taking way more than that, and here's an interesting thing we learn
45:37
that I'll tell somebody we'll come up with a great idea, we haven't done it, is pre-workouts
45:44
are loaded with caffeine, loaded anywhere from two to 400 milligrams per serving.
45:50
And 35% of people work out from 5 p.m. to midnight.
45:57
We're starting to be taking caffeine because caffeine has like a seven hour half-life,
46:01
meaning if you take 300 milligrams at five, seven hours later, midnight, you have half
46:09
that caffeine still in your body.
46:11
So people that are going and waking up in the morning going, kind of, I feel like crap.
46:15
Man, it was because I worked out, no, it's because of the caffeine you took.
46:20
So someone's going to invent a really cool pre-workout with no caffeine and BHB in it and
46:24
kill it.
46:26
Because people are going to realize, damn, I can't be taking a pre-workout with this
46:31
amount of caffeine in it, you know, from five or after.
46:34
Right.
46:36
So I want to pivot us in our last minutes around because something more meaningful and
46:40
that is one of the phrases that I've stolen from the infamous Michael Fishman is that
46:47
impact is the currency of success.
46:51
And I love that.
46:52
I use that frequently and I believe you believe that as well and you've actually been working
46:59
using the technology and the businesses that you own to make an impact on the world around
47:03
you, not just in a war on sugar, but supporting military families and fighting human trafficking.
47:12
I want to take you out of science mode and make you human again.
47:15
Thank you.
47:16
And say like, obviously you want to have an impact on things.
47:19
What is the, what is your, what is your, I think that's more of a passion than a war
47:24
on sugar?
47:25
Yeah.
47:26
Human, you're going to give me emotional.
47:27
Yeah.
47:28
100%.
47:29
Everything we're doing with my company, Access Global is awesome.
47:33
You know, it's having, I think, and we'll continue to have a dramatic impact on the health
47:37
of the world.
47:38
That's our mission.
47:39
That's what we started the company, fighting sugar.
47:42
That our mission is to improve the health of the world.
47:49
But me personally, my impact on the world is what can I do for various people?
47:55
One being the military.
47:56
They're my heroes.
47:59
Most of my family members were in the military.
48:01
I wasn't.
48:02
I almost did.
48:03
I was going to go to the Air Force Academy to play football, but I backed out because you
48:08
have to give eight years commitment.
48:11
If I did that, one of my goals was, I had two goals.
48:13
One was to fly jets.
48:15
One was to play pro sport.
48:17
If I went to the Air Force, I would have checked.
48:19
You got one.
48:20
I would have missed the pro sport part of it.
48:22
So I didn't go.
48:24
I'm just the biggest fan of the military and of, of, or police and firefighters, I always
48:32
have been.
48:33
I think personally, when a military person is done, they should be a millionaire.
48:38
They should never have to work again.
48:40
Very passionate about it.
48:43
Number two is I have a big passion about helping kids go to college.
48:47
So I set up a foundation where I help kids.
48:51
It could be five.
48:52
It could be ten every year to go to college that otherwise wouldn't go.
48:55
And then the big one for me right now, sadly, is child sex trafficking.
49:02
I didn't know anything about it four years ago.
49:05
I don't go to bed tonight, any night without praying around that.
49:11
I'm going to do everything I possibly can for the rest of my life around that because
49:17
it keeps getting worse.
49:18
It doesn't get talked about.
49:20
It's just like one of those things that nobody wants to talk about.
49:24
There's a big person right now that's two people actually they're doing great.
49:28
One is a big podcaster by the name of Sean Ryan, who's a very good friend of mine.
49:34
He's asking me to be on his podcast.
49:36
Go for it.
49:37
Yeah.
49:38
One of the nicest, greatest people I've ever met, just a pure, good human being.
49:45
Love him.
49:46
Number two is Tim Tebowl.
49:48
No Tim.
49:49
No Tim.
49:50
I'm supposed to be meeting him.
49:52
And what he's doing right now around child sex trafficking is incredible.
49:58
Passionate about it, talks about it.
50:01
People don't want to talk about it.
50:02
I'm going to talk about it from here on out and do everything I can.
50:06
Agreed.
50:07
Tebow, Tebow to me is amazing.
50:08
I've read all his books and followed him closely.
50:10
Everything he even does for his, what does he call it the night of?
50:15
Yeah.
50:16
But he does for the, like neurodivergent, so kids and it's like it has prom.
50:23
And it's just like he's such a monster of a human and then all of a sudden you just
50:26
see him being so gentle giant.
50:28
He's incredible.
50:30
Again, I don't know him.
50:31
He's probably on my buckle list of one of the few people I truly want to meet.
50:35
And Keto and actually one of the brands we were working with was a big influencer for
50:42
that brand.
50:43
Great.
50:44
That brand did phenomenal.
50:46
Maybe we get Tim as a sponsor for this.
50:48
Yeah, we should.
50:49
Yeah.
50:50
We've been very limited on who we're talking to, but somebody like Tim Tebowl, we'd love
50:54
to get behind it.
50:55
But just the work he's doing, he's got so much going on that's, he doesn't need to be
51:00
doing this.
51:01
He's so young.
51:02
He's got a family.
51:03
He's a new dad.
51:04
Yep.
51:05
And, but yet he's 100% all in on this.
51:09
Yeah.
51:10
So he's just an amazing human.
51:11
And I am too.
51:12
I'm all in.
51:13
And so whatever I can do, if there's people out there, any of your listeners that need
51:17
help, investment, money around that, please reach out because I am all in on this.
51:25
I actually sit on the board of directors of a recovery center that does trauma recovery
51:29
for both addiction and trafficking.
51:30
Yeah.
51:31
A down here in Florida, actually, I'll introduce you.
51:33
Yeah.
51:34
And then if Bonnie, I said my colleague, my girlfriend is, if I didn't say that, I'd probably
51:42
be walking home from here.
51:44
All in on it too, to the point where she's helped, a lot of these, oh my gosh, poor women,
51:50
she has some incredible stories where she will sit with these when they're cap, you
51:55
know, I guess she's the word caps are a bit wrong, but where they're, they're saved
52:01
in these poor women.
52:03
In this case, she's working with the women where she'll just sit in the room with them
52:06
for hours.
52:08
And you couldn't even imagine what's going through one of those young ladies' minds
52:12
that they're finally free.
52:14
Or probably think they're free and I'm going to go back, but again, I'm incredibly passionate
52:20
about that.
52:21
I got to tell you about it.
52:22
I admire that tremendously.
52:24
One of the things that I talked about in my recent book launch was this idea of making
52:29
sure that where we're, where we're giving, whether that's our time, our money, our wisdom,
52:34
or whatever that we're giving needs to be an alignment with our values, because if the
52:39
things we value mirror the ways that we actually contribute to the world, it never feels
52:44
like work, right?
52:45
Because at that point, it's not a sacrifice, it's a purpose.
52:49
And when people are able to align their purposes with the things that they're doing, like,
52:53
I think magic happens at that point and, you know, my hat's off to you.
52:57
I love seeing people who are successful people like yourself and then really giving back
53:03
in a very material way, especially because I want to say that they're, this is
53:09
probably my soapbox here for a moment, but there's so much about, you know, rich people
53:14
don't, don't help and so on and so forth in this idea.
53:17
And I'm like, no, as a matter of fact, people who are successful, I believe good people
53:22
who are successful have such a gratitude for what goes on in their lives that the passion
53:28
to give back is so much deeper.
53:31
And I love seeing that because I think, you know, what's the quote that all it takes
53:36
for the evil to win is for good men to do nothing.
53:39
Yeah, it's very true.
53:40
And I think that's true.
53:41
And when I see good men like you stepping up and actually being part of the solution,
53:46
I think there's hope for the world.
53:48
Yes, shame on me.
53:49
If, listen, I came from nothing and I made a pact with God at a very young age because
53:56
I knew, you know, I came, we had food on the table, not a lot, but I never had to worry
54:03
about eating and I just said, God, if you ever put me in a position, they have a lot
54:09
of money, I can guarantee you, I'm not going to buy a yacht, I'm not going to buy a plane
54:14
to this point.
54:15
I haven't.
54:17
And I think I'm going to hold up my end of the bargain, but promote the yacht purchase
54:21
to it.
54:22
Is the only thing better than having a boat is having a friend with a boat.
54:25
That's true.
54:26
Is, but I said, I will do everything I can to help people.
54:30
And I think if he asks anybody that knows me to it, they will say, I've held up my end
54:35
of the bargain.
54:36
I still have a lot more to do.
54:38
I'm big.
54:39
I'm really in this child sex trafficking.
54:41
I'm just starting, but my goals have a major impact there.
54:45
I love that.
54:46
Absolutely love that.
54:47
Rob, thank you so much for joining us here today.
54:48
Thank you for having me for anybody who's watching here and wants to learn more about
54:52
Rob Rogers and the all of the things that you're involved in.
54:56
I can't even say one or another.
54:58
I will say absolutely check out Rev7, which is this BHB infused drink that we've talked
55:02
about that has incredible health potential.
55:05
Is there a way that people would be able to get in contact with you?
55:08
Yeah, I mean, I'm on, I'm on all the social media are there's rev7energy.com, there's
55:15
real ketones.com, there's ketonelabs.com, but if you just type in my name, you'll find
55:22
me.
55:23
Awesome.
55:25
We work hard, but Bonnie and I travel all over the world.
55:30
We have an incredible amount of fun meeting special people like yourself and so we're
55:36
just trying to do the best we can and I think with these various products, we are going
55:40
to continue and even more have a major impact on the health of the world.
55:45
I love it.
55:46
Thank you.
55:47
So all of that information, all of those links and social media handles will all be down
55:50
in the show notes.
55:51
I encourage you to go find them, follow Rob Learnmore about what Rob and Bonnie are doing
55:55
out in the world.
55:56
I hope that you're going to be doing posts about the good that you're doing in the world
55:59
as well.
56:00
I love those types of inspiring things like I said, even following people like Tim Tibo,
56:04
it's exciting to see that successful people are encouraging others to step out and do more
56:10
and aren't just talking about their brand, but talking about the impact that they're having
56:15
because, again, impact is the currency of success and I love seeing that.
56:21
Again, Rob, thank you for being here and thank you for joining us today on Performance
56:25
Driven Living and we will see you again soon.