Latest / Women in The Coaching Arena / 112 | Coaching vs. Mentoring vs. Consulting – What Am I Actually Selling?

Transcript

112 | Coaching vs. Mentoring vs. Consulting – What Am I Actually Selling? · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:40
  Hello.
• 0:41
  Welcome
• 0:41
  to
• 0:42
  episode
• 0:42
  112
• 0:43
  of
• 0:43
  Women
• 0:44
  in
• 0:44
  the
• 0:44
  Coaching
• 0:44
  Arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:45
  glad
• 0:45
  you
• 0:45
  are
• 0:46
  here.
• 0:47
  I
• 0:47
  was
• 0:48
  looking
• 0:48
  at
• 0:49
  my
• 0:49
  top
• 0:50
  episodes
• 0:50
  recently,
• 0:51
  and
• 0:51
  the
• 0:52
  most
• 0:52
  downloaded
• 0:52
  was
• 0:53
  on
• 0:53
  how
• 0:53
  to
• 0:54
  structure
• 0:54
  your
• 0:55
  coaching
• 0:55
  sessions,
• 0:56
  so
• 0:56
  it
• 0:56
  was
• 0:56
  number
• 0:57
  85,
• 0:58
  how
• 0:58
  to
• 0:58
  structure
• 0:59
  your
• 0:59
  coaching
• 0:59
  sessions.
• 1:00
  I
• 1:00
  created
• 1:01
  that
• 1:01
  episode
• 1:02
  because
• 1:02
  I
• 1:03
  know
• 1:03
  when
• 1:03
  I
• 1:03
  help
• 1:04
  people
• 1:04
  to
• 1:05
  come
• 1:05
  up
• 1:05
  with
• 1:06
  a
• 1:06
  signature
• 1:06
  coaching
• 1:07
  package,
• 1:08
  that
• 1:08
  then
• 1:09
  there
• 1:09
  is
• 1:09
  this
• 1:09
  huge
• 1:09
  confusion
• 1:10
  as
• 1:11
  to
• 1:11
  whether
• 1:11
  it's
• 1:12
  still
• 1:12
  coaching,
• 1:13
  because
• 1:13
  you
• 1:13
  are
• 1:14
  essentially
• 1:15
  leading
• 1:16
  by
• 1:16
  suggesting
• 1:17
  a
• 1:17
  pathway
• 1:18
  to
• 1:18
  your
• 1:19
  client.
• 1:20
  So
• 1:20
  today
• 1:20
  I
• 1:20
  wanted
• 1:21
  to
• 1:21
  cover
• 1:22
  all
• 1:22
  of
• 1:22
  these
• 1:22
  things,
• 1:23
  so
• 1:23
  coaching,
• 1:24
  mentoring,
• 1:25
  consulting,
• 1:26
  to
• 1:26
  really
• 1:26
  help
• 1:27
  you
• 1:27
  figure
• 1:27
  out
• 1:28
  what
• 1:28
  exactly
• 1:28
  you
• 1:29
  are
• 1:29
  selling
• 1:30
  and
• 1:30
  ask
• 1:31
  yourself
• 1:31
  the
• 1:31
  question,
• 1:32
  does
• 1:32
  that
• 1:33
  really
• 1:33
  matter?
• 1:35
  So,
• 1:35
  especially
• 1:36
  if
• 1:36
  you
• 1:36
  are
• 1:37
  an
• 1:37
  accredited
• 1:37
  coach,
• 1:38
  I
• 1:38
  am
• 1:38
  sure
• 1:39
  you
• 1:39
  will
• 1:39
  be
• 1:40
  wanting
• 1:40
  to
• 1:41
  stick
• 1:41
  to
• 1:42
  the
• 1:42
  ethics
• 1:42
  of
• 1:42
  coaching.
• 1:43
  So
• 1:44
  therefore
• 1:44
  you
• 1:44
  are
• 1:44
  probably
• 1:45
  asking
• 1:45
  yourself,
• 1:46
  what
• 1:46
  am
• 1:46
  I
• 1:46
  selling?
• 1:47
  Am
• 1:47
  I
• 1:47
  coaching?
• 1:48
  Am
• 1:48
  I
• 1:49
  mentoring?
• 1:49
  Am
• 1:50
  I
• 1:50
  consulting?
• 1:51
  And
• 1:51
  most
• 1:52
  importantly,
• 1:53
  is
• 1:54
  it
• 1:54
  okay
• 1:54
  to
• 1:55
  blend
• 1:55
  them?
• 1:57
  You've
• 1:57
  done
• 1:57
  the
• 1:57
  coach
• 1:58
  training,
• 1:58
  you
• 1:58
  know
• 1:59
  what
• 1:59
  pure
• 1:59
  coaching
• 2:00
  looks
• 2:00
  like.
• 2:01
  You
• 2:01
  are
• 2:01
  careful
• 2:01
  not
• 2:02
  to
• 2:02
  lead
• 2:02
  the
• 2:02
  client,
• 2:03
  not
• 2:03
  to
• 2:03
  give
• 2:03
  advice.
• 2:05
  But
• 2:05
  then
• 2:06
  you
• 2:06
  start
• 2:06
  working
• 2:06
  with
• 2:07
  real
• 2:07
  people
• 2:08
  outside
• 2:09
  of
• 2:09
  your
• 2:09
  coach
• 2:09
  training
• 2:10
  and
• 2:10
  realize
• 2:11
  they're
• 2:11
  asking
• 2:12
  you
• 2:12
  for
• 2:12
  your
• 2:12
  thoughts,
• 2:13
  your
• 2:13
  expertise,
• 2:14
  your
• 2:14
  experience,
• 2:16
  and
• 2:16
  suddenly
• 2:16
  you
• 2:17
  are
• 2:17
  trying
• 2:17
  to
• 2:18
  say,
• 2:19
  oh,
• 2:19
  no,
• 2:19
  no.
• 2:19
  That's
• 2:20
  not
• 2:20
  what
• 2:20
  coaching
• 2:20
  is.
• 2:21
  This
• 2:21
  is
• 2:22
  how
• 2:22
  it
• 2:22
  works
• 2:22
  with
• 2:23
  coaching.
• 2:24
  And
• 2:24
  this
• 2:24
  is
• 2:24
  often
• 2:24
  where
• 2:25
  we
• 2:25
  can
• 2:25
  get
• 2:25
  stuck
• 2:26
  because
• 2:27
  we
• 2:27
  want
• 2:27
  to
• 2:28
  help
• 2:28
  our
• 2:28
  clients
• 2:29
  move
• 2:29
  forward.
• 2:30
  But
• 2:30
  we
• 2:30
  also
• 2:31
  don't
• 2:31
  want
• 2:31
  to
• 2:31
  be
• 2:32
  unethical
• 2:33
  or
• 2:33
  go
• 2:33
  against
• 2:33
  what
• 2:34
  we
• 2:34
  have
• 2:34
  been
• 2:34
  taught.
• 2:36
  Okay,
• 2:37
  let's
• 2:37
  start
• 2:37
  with
• 2:37
  coaching.
• 2:38
  So
• 2:38
  coaching
• 2:39
  is
• 2:39
  about
• 2:39
  asking
• 2:40
  powerful
• 2:40
  questions.
• 2:41
  It's
• 2:41
  about
• 2:42
  holding
• 2:42
  space
• 2:43
  for
• 2:43
  the
• 2:43
  client
• 2:43
  to
• 2:43
  come
• 2:44
  to
• 2:44
  their
• 2:44
  own
• 2:44
  conclusions.
• 2:45
  You
• 2:46
  are
• 2:46
  helping
• 2:46
  them
• 2:47
  find
• 2:47
  those
• 2:48
  answers
• 2:48
  already
• 2:49
  within
• 2:49
  themselves.
• 2:50
  In
• 2:51
  this
• 2:51
  space,
• 2:51
  you
• 2:52
  are
• 2:52
  not
• 2:52
  the
• 2:52
  expert.
• 2:53
  They
• 2:53
  are
• 2:54
  the
• 2:54
  expert
• 2:54
  on
• 2:55
  themselves
• 2:56
  and
• 2:56
  their
• 2:56
  own
• 2:56
  life.
• 2:58
  It's
• 2:58
  non-directive.
• 2:59
  You
• 2:59
  don't
• 2:59
  tell
• 3:00
  them
• 3:00
  what
• 3:00
  to
• 3:00
  do.
• 3:01
  You
• 3:01
  support
• 3:01
  them
• 3:01
  to
• 3:02
  figure
• 3:02
  out
• 3:02
  their
• 3:02
  own
• 3:03
  way
• 3:03
  forward.
• 3:05
  And
• 3:05
  this
• 3:05
  is
• 3:06
  really,
• 3:06
  really
• 3:07
  powerful,
• 3:07
  especially
• 3:08
  when
• 3:08
  someone
• 3:09
  feels
• 3:10
  stuck,
• 3:10
  unsure,
• 3:11
  maybe
• 3:12
  they've
• 3:12
  lost
• 3:12
  their
• 3:12
  confidence
• 3:13
  because
• 3:14
  it's
• 3:14
  really
• 3:14
  empowering
• 3:15
  to
• 3:15
  help
• 3:16
  put
• 3:16
  them
• 3:16
  back
• 3:17
  in
• 3:17
  the
• 3:17
  driving
• 3:18
  seat.
• 3:19
  But
• 3:20
  coaching
• 3:20
  alone
• 3:21
  can
• 3:21
  sometimes
• 3:22
  leave
• 3:22
  your
• 3:22
  clients
• 3:23
  feeling
• 3:23
  unsure,
• 3:24
  frustrated
• 3:26
  about
• 3:26
  what
• 3:26
  the
• 3:26
  next
• 3:27
  steps
• 3:27
  are,
• 3:28
  and
• 3:28
  that
• 3:28
  is
• 3:28
  where
• 3:29
  Blend
• 3:29
  can
• 3:29
  be
• 3:29
  really
• 3:30
  valuable.
• 3:31
  I
• 3:31
  remember
• 3:32
  when
• 3:32
  I
• 3:32
  had
• 3:33
  a
• 3:33
  client
• 3:33
  who
• 3:33
  was
• 3:33
  struggling
• 3:34
  with
• 3:34
  exactly
• 3:35
  this
• 3:35
  and
• 3:35
  her
• 3:36
  clients
• 3:36
  were
• 3:37
  feeling
• 3:37
  quite
• 3:38
  frustrated
• 3:39
  in
• 3:39
  those
• 3:39
  sessions
• 3:40
  saying,
• 3:41
  I
• 3:41
  came
• 3:41
  to
• 3:41
  work
• 3:42
  with
• 3:42
  you
• 3:42
  because
• 3:43
  you
• 3:43
  used
• 3:43
  to
• 3:43
  do
• 3:44
  the
• 3:44
  role
• 3:44
  that
• 3:45
  I
• 3:45
  currently
• 3:45
  do,
• 3:46
  and
• 3:46
  therefore
• 3:47
  I
• 3:47
  want
• 3:47
  your
• 3:48
  guidance
• 3:50
  and
• 3:50
  partnership
• 3:51
  on
• 3:52
  this
• 3:53
  journey.
• 3:54
  I
• 3:54
  don't
• 3:54
  only
• 3:55
  want
• 3:55
  questions,
• 3:56
  and
• 3:56
  I
• 3:56
  remember
• 3:56
  when
• 3:56
  she
• 3:57
  came
• 3:57
  to
• 3:57
  me
• 3:57
  saying
• 3:59
  like,
• 3:59
  I
• 3:59
  just
• 3:59
  don't
• 4:00
  know
• 4:00
  what
• 4:00
  to
• 4:00
  do.
• 4:00
  I
• 4:01
  want
• 4:01
  to
• 4:01
  provide
• 4:02
  coaching
• 4:03
  and
• 4:03
  this
• 4:03
  is
• 4:03
  what
• 4:04
  my
• 4:04
  client
• 4:05
  is
• 4:05
  requesting,
• 4:07
  and
• 4:07
  I
• 4:07
  really
• 4:07
  do
• 4:07
  think
• 4:08
  that
• 4:08
  that
• 4:08
  is
• 4:09
  often
• 4:09
  the
• 4:09
  case
• 4:10
  because
• 4:10
  you
• 4:10
  will
• 4:10
  attract.
• 4:11
  Clients
• 4:13
  where
• 4:14
  they
• 4:14
  see
• 4:14
  that
• 4:15
  you
• 4:15
  have
• 4:15
  already
• 4:15
  solved
• 4:16
  the
• 4:16
  sort
• 4:16
  of
• 4:17
  problem
• 4:17
  that
• 4:17
  they
• 4:18
  are
• 4:18
  perhaps
• 4:19
  working
• 4:19
  on.
• 4:20
  So
• 4:20
  therefore
• 4:21
  it
• 4:21
  is
• 4:22
  frustrating
• 4:22
  for
• 4:23
  them
• 4:23
  to
• 4:23
  be
• 4:23
  told
• 4:24
  this.
• 4:25
  I
• 4:25
  remember
• 4:25
  when
• 4:25
  I
• 4:26
  got
• 4:26
  my
• 4:26
  first
• 4:27
  coach
• 4:27
  who
• 4:27
  was
• 4:27
  an
• 4:27
  ICF
• 4:28
  MCC
• 4:29
  coach,
• 4:30
  and
• 4:30
  I
• 4:30
  was
• 4:31
  so
• 4:31
  fortunate
• 4:32
  to
• 4:32
  find
• 4:32
  him.
• 4:33
  Because
• 4:34
  he
• 4:34
  was
• 4:34
  a
• 4:34
  more
• 4:34
  experienced
• 4:35
  coach
• 4:35
  than
• 4:35
  me,
• 4:36
  and
• 4:36
  I
• 4:36
  wanted
• 4:36
  to
• 4:36
  be
• 4:37
  a
• 4:37
  much
• 4:37
  better
• 4:37
  coach,
• 4:38
  and
• 4:38
  therefore
• 4:39
  I
• 4:39
  would've
• 4:39
  felt
• 4:40
  so
• 4:40
  frustrated
• 4:41
  if
• 4:42
  every
• 4:42
  time
• 4:42
  I
• 4:43
  asked
• 4:43
  him
• 4:43
  for
• 4:44
  his
• 4:45
  learnings
• 4:46
  and
• 4:46
  his
• 4:46
  views,
• 4:47
  if
• 4:47
  he'd
• 4:48
  have
• 4:48
  said
• 4:48
  sorry
• 4:49
  I'm
• 4:49
  coaching.
• 4:50
  I
• 4:50
  cannot
• 4:51
  share
• 4:51
  that
• 4:51
  with
• 4:51
  you.
• 4:52
  Fortunately,
• 4:53
  even
• 4:54
  though
• 4:54
  he
• 4:54
  is
• 4:54
  an
• 4:55
  ICF
• 4:55
  MCC
• 4:56
  coach
• 4:57
  he
• 4:57
  said,
• 4:57
  life
• 4:58
  is
• 4:58
  messy.
• 4:59
  Coaching
• 4:59
  is
• 5:00
  messy.
• 5:00
  You
• 5:01
  cannot
• 5:01
  live
• 5:02
  life
• 5:03
  with
• 5:03
  this
• 5:03
  rule
• 5:04
  book
• 5:04
  in
• 5:04
  hand.
• 5:05
  The
• 5:05
  real
• 5:06
  world
• 5:06
  is
• 5:06
  very,
• 5:07
  very
• 5:07
  different
• 5:07
  than
• 5:08
  the
• 5:08
  rule
• 5:08
  book,
• 5:09
  and
• 5:09
  that
• 5:09
  was
• 5:10
  such
• 5:10
  a
• 5:10
  freeing
• 5:11
  moment
• 5:11
  for
• 5:11
  me.
• 5:12
  That
• 5:12
  has
• 5:12
  helped
• 5:12
  me
• 5:13
  to
• 5:13
  be
• 5:13
  way
• 5:14
  more
• 5:14
  confident
• 5:15
  in
• 5:15
  myself
• 5:16
  and
• 5:16
  my
• 5:16
  skills
• 5:17
  as
• 5:17
  a
• 5:17
  coach
• 5:18
  and
• 5:18
  mentor.
• 5:19
  And
• 5:19
  talking
• 5:20
  of
• 5:20
  mentorship.
• 5:21
  Let's
• 5:21
  talk
• 5:21
  about
• 5:22
  this
• 5:22
  now.
• 5:22
  So
• 5:23
  mentoring
• 5:23
  means
• 5:24
  you've
• 5:24
  usually
• 5:24
  been
• 5:25
  there
• 5:25
  before.
• 5:26
  You've
• 5:26
  maybe
• 5:27
  walked
• 5:27
  the
• 5:27
  path
• 5:27
  that
• 5:28
  they
• 5:28
  are
• 5:28
  trying
• 5:28
  to
• 5:29
  walk
• 5:29
  on.
• 5:30
  Usually
• 5:30
  you
• 5:31
  are
• 5:31
  saying,
• 5:31
  I've
• 5:31
  done
• 5:32
  this.
• 5:32
  Here's
• 5:32
  what
• 5:32
  worked
• 5:32
  for
• 5:33
  me.
• 5:33
  Take
• 5:33
  what
• 5:34
  resonates
• 5:34
  for
• 5:34
  you.
• 5:35
  I
• 5:35
  have
• 5:36
  a
• 5:36
  phrase
• 5:36
  in
• 5:36
  my
• 5:36
  program,
• 5:37
  which
• 5:37
  is
• 5:38
  eat
• 5:38
  the
• 5:38
  chicken
• 5:39
  and
• 5:39
  throw
• 5:39
  away
• 5:39
  the
• 5:39
  bones.
• 5:40
  In
• 5:40
  other
• 5:40
  words,
• 5:41
  take
• 5:41
  the
• 5:42
  bits
• 5:42
  that
• 5:42
  are
• 5:42
  useful
• 5:43
  for
• 5:43
  you
• 5:43
  and
• 5:43
  leave
• 5:44
  the
• 5:44
  bits
• 5:44
  that
• 5:44
  aren't.
• 5:45
  I
• 5:45
  will
• 5:45
  never
• 5:45
  say,
• 5:46
  you
• 5:46
  must
• 5:47
  do
• 5:47
  it
• 5:47
  this
• 5:47
  way,
• 5:48
  but
• 5:48
  I
• 5:48
  will
• 5:48
  share
• 5:49
  what
• 5:49
  has
• 5:49
  been
• 5:50
  useful
• 5:50
  on
• 5:50
  my
• 5:50
  journey,
• 5:51
  my
• 5:51
  experience
• 5:52
  of
• 5:52
  working
• 5:52
  with
• 5:52
  people,
• 5:53
  and
• 5:53
  you
• 5:54
  can
• 5:54
  take
• 5:54
  from
• 5:55
  that
• 5:55
  whatever
• 5:55
  is
• 5:55
  useful
• 5:56
  for
• 5:56
  you
• 5:56
  and
• 5:57
  leave
• 5:57
  whatever
• 5:58
  isn't.
• 5:59
  With
• 5:59
  mentorship,
• 6:00
  there
• 6:00
  is
• 6:00
  still
• 6:01
  lots
• 6:01
  of
• 6:01
  space
• 6:01
  for
• 6:02
  exploration.
• 6:03
  It's
• 6:03
  still
• 6:03
  a
• 6:04
  really
• 6:04
  supportive
• 6:05
  relationship.
• 6:06
  I
• 6:06
  remember
• 6:07
  being
• 6:07
  really
• 6:07
  excited
• 6:08
  when
• 6:08
  we
• 6:08
  were
• 6:09
  coming
• 6:09
  to
• 6:09
  the
• 6:09
  mentorship
• 6:10
  part
• 6:10
  of
• 6:10
  my
• 6:10
  coach
• 6:11
  training,
• 6:12
  and
• 6:12
  I
• 6:12
  was
• 6:12
  so
• 6:13
  surprised
• 6:13
  that
• 6:13
  the
• 6:14
  only
• 6:14
  difference
• 6:15
  in
• 6:15
  the
• 6:15
  ILM
• 6:16
  level
• 6:16
  seven
• 6:16
  that
• 6:17
  I
• 6:17
  did
• 6:18
  was
• 6:19
  essentially
• 6:20
  coach
• 6:21
  as
• 6:21
  usual,
• 6:22
  and
• 6:22
  then
• 6:22
  at
• 6:22
  the
• 6:22
  end,
• 6:23
  if
• 6:23
  it's
• 6:24
  called
• 6:24
  mentorship,
• 6:24
  you
• 6:25
  can
• 6:25
  say,
• 6:26
  I've
• 6:27
  done
• 6:27
  something
• 6:27
  similar.
• 6:28
  Would
• 6:28
  you
• 6:28
  like
• 6:29
  to
• 6:29
  hear
• 6:30
  how
• 6:30
  it
• 6:30
  worked
• 6:31
  out
• 6:31
  for
• 6:31
  me?
• 6:32
  Or
• 6:32
  something
• 6:32
  along
• 6:32
  those
• 6:33
  lines.
• 6:33
  And
• 6:34
  I
• 6:34
  expected
• 6:35
  it
• 6:35
  to
• 6:35
  be
• 6:36
  much
• 6:36
  more
• 6:37
  blended
• 6:38
  than
• 6:38
  the
• 6:39
  rule
• 6:39
  book
• 6:39
  version
• 6:40
  of
• 6:40
  mentoring
• 6:40
  that
• 6:41
  I
• 6:41
  got
• 6:41
  taught.
• 6:43
  But
• 6:43
  that
• 6:43
  was
• 6:43
  quite
• 6:43
  nice,
• 6:44
  especially
• 6:45
  if
• 6:45
  you
• 6:45
  really
• 6:45
  do
• 6:46
  like
• 6:46
  coaching
• 6:47
  and
• 6:47
  therefore
• 6:48
  you
• 6:48
  can
• 6:49
  coach
• 6:50
  first
• 6:50
  and
• 6:51
  then
• 6:51
  offer
• 6:52
  something
• 6:52
  at
• 6:52
  the
• 6:53
  end
• 6:53
  if
• 6:53
  you
• 6:53
  feel
• 6:54
  like
• 6:54
  that
• 6:54
  is
• 6:54
  helpful
• 6:55
  and
• 6:55
  serves
• 6:55
  the
• 6:55
  client.
• 6:56
  I
• 6:56
  find
• 6:56
  that
• 6:57
  paying
• 6:57
  clients
• 6:58
  are
• 6:59
  usually
• 6:59
  really
• 7:00
  grateful
• 7:00
  for
• 7:00
  this
• 7:01
  blend
• 7:01
  of
• 7:01
  coaching
• 7:02
  and
• 7:02
  mentorship
• 7:03
  because
• 7:03
  we
• 7:04
  market
• 7:04
  our
• 7:04
  business
• 7:05
  usually
• 7:06
  showcasing
• 7:07
  our
• 7:07
  own
• 7:08
  expertise,
• 7:08
  our
• 7:09
  own
• 7:09
  journey,
• 7:10
  and
• 7:10
  therefore
• 7:11
  they
• 7:11
  will
• 7:11
  see
• 7:12
  us
• 7:12
  as
• 7:12
  that
• 7:12
  guide.
• 7:13
  So,
• 7:13
  like
• 7:14
  I
• 7:14
  mentioned
• 7:14
  earlier,
• 7:15
  it
• 7:15
  can
• 7:15
  be
• 7:16
  frustrating
• 7:16
  if
• 7:17
  we
• 7:17
  won't
• 7:17
  share
• 7:17
  anything
• 7:18
  at
• 7:18
  all
• 7:19
  that
• 7:19
  might
• 7:19
  be
• 7:20
  useful
• 7:20
  for
• 7:20
  that
• 7:21
  client.
• 7:22
  For
• 7:22
  example,
• 7:23
  if
• 7:23
  you
• 7:23
  are
• 7:24
  a
• 7:24
  career
• 7:24
  coach,
• 7:25
  you
• 7:25
  will
• 7:25
  know
• 7:26
  a
• 7:26
  lot
• 7:26
  better
• 7:26
  than
• 7:27
  an
• 7:27
  average
• 7:27
  client.
• 7:28
  What
• 7:28
  sort
• 7:29
  of
• 7:29
  things
• 7:29
  will
• 7:29
  be
• 7:29
  useful
• 7:30
  for
• 7:30
  them
• 7:30
  to
• 7:31
  look
• 7:31
  at.
• 7:31
  Because
• 7:32
  certainly
• 7:33
  when
• 7:33
  I
• 7:33
  came
• 7:34
  out
• 7:34
  of
• 7:34
  my
• 7:34
  job,
• 7:34
  I
• 7:35
  had
• 7:35
  no
• 7:35
  idea
• 7:36
  what
• 7:36
  strengths
• 7:37
  I
• 7:37
  had.
• 7:37
  I
• 7:37
  didn't
• 7:38
  even
• 7:38
  know
• 7:39
  what
• 7:39
  values
• 7:40
  were.
• 7:40
  So
• 7:41
  if
• 7:41
  I
• 7:41
  hadn't
• 7:42
  have
• 7:42
  had
• 7:42
  a
• 7:43
  coach
• 7:43
  to
• 7:44
  really
• 7:44
  help
• 7:44
  me
• 7:45
  along
• 7:45
  this
• 7:45
  journey
• 7:46
  to
• 7:46
  suggest,
• 7:48
  let's
• 7:48
  figure
• 7:48
  out
• 7:48
  your
• 7:48
  strengths,
• 7:49
  what's
• 7:50
  really
• 7:50
  important
• 7:50
  to
• 7:51
  you?
• 7:51
  Let's
• 7:51
  work
• 7:51
  on
• 7:51
  your
• 7:52
  values.
• 7:53
  Then
• 7:53
  I
• 7:53
  would've
• 7:53
  probably
• 7:54
  just
• 7:54
  applied
• 7:55
  for
• 7:55
  the
• 7:55
  same
• 7:55
  job
• 7:56
  that
• 7:56
  I'd
• 7:56
  always
• 7:56
  done
• 7:57
  because
• 7:58
  I
• 7:58
  just
• 7:58
  didn't
• 7:59
  know
• 7:59
  that
• 7:59
  there
• 7:59
  was
• 8:00
  this
• 8:00
  exploration
• 8:01
  we
• 8:01
  could
• 8:01
  do
• 8:01
  together.
• 8:03
  So
• 8:03
  again,
• 8:04
  why
• 8:04
  it's
• 8:04
  so,
• 8:04
  so
• 8:04
  powerful
• 8:05
  for
• 8:05
  you
• 8:06
  to
• 8:06
  be
• 8:06
  able
• 8:06
  to
• 8:06
  take
• 8:07
  that
• 8:07
  person
• 8:08
  on
• 8:08
  a
• 8:08
  journey
• 8:09
  because
• 8:10
  you've
• 8:10
  had
• 8:10
  time
• 8:10
  to
• 8:11
  think
• 8:11
  about
• 8:11
  what
• 8:12
  would
• 8:12
  be
• 8:12
  really
• 8:12
  useful
• 8:13
  for
• 8:13
  that
• 8:13
  person
• 8:13
  to
• 8:14
  explore.
• 8:15
  So
• 8:15
  it
• 8:15
  can
• 8:16
  still
• 8:16
  be
• 8:16
  coaching,
• 8:17
  but
• 8:17
  often
• 8:18
  if
• 8:19
  you've
• 8:19
  identified
• 8:20
  the
• 8:20
  things
• 8:20
  that
• 8:20
  would
• 8:20
  be
• 8:20
  useful
• 8:21
  for
• 8:21
  them,
• 8:23
  you
• 8:23
  may
• 8:23
  save
• 8:23
  them
• 8:23
  a
• 8:23
  lot
• 8:24
  of
• 8:24
  time
• 8:24
  in
• 8:25
  investigating,
• 8:27
  not
• 8:27
  really
• 8:27
  knowing
• 8:28
  what
• 8:28
  order
• 8:28
  to
• 8:28
  do
• 8:29
  things
• 8:29
  in.
• 8:30
  So
• 8:31
  often
• 8:31
  this
• 8:32
  blend
• 8:32
  is
• 8:32
  actually
• 8:33
  what
• 8:33
  your
• 8:33
  client
• 8:34
  wants
• 8:34
  when
• 8:35
  they
• 8:35
  buy
• 8:35
  from
• 8:35
  you.
• 8:36
  Okay.
• 8:36
  Let's
• 8:37
  move
• 8:37
  on
• 8:37
  to
• 8:37
  consulting.
• 8:38
  So
• 8:38
  this
• 8:38
  is
• 8:39
  the
• 8:39
  expert
• 8:39
  insights.
• 8:40
  It's
• 8:41
  more
• 8:41
  directive.
• 8:42
  You
• 8:43
  are
• 8:43
  the
• 8:43
  expert
• 8:44
  in
• 8:44
  a
• 8:44
  particular
• 8:45
  subject
• 8:45
  area.
• 8:46
  You
• 8:46
  might
• 8:47
  come
• 8:47
  in,
• 8:47
  maybe
• 8:48
  you
• 8:48
  assess
• 8:48
  the
• 8:48
  situation,
• 8:49
  provide
• 8:50
  a
• 8:50
  exact
• 8:51
  strategy,
• 8:52
  recommendation,
• 8:53
  templates.
• 8:55
  You're
• 8:55
  thinking
• 8:55
  about
• 8:56
  here
• 8:56
  is
• 8:56
  a
• 8:57
  step-by-step
• 8:57
  framework.
• 8:59
  Let
• 8:59
  me
• 8:59
  show
• 8:59
  you
• 8:59
  how
• 9:00
  I
• 9:00
  would
• 9:00
  do
• 9:01
  this
• 9:01
  thing.
• 9:02
  Here's
• 9:03
  the
• 9:03
  exact
• 9:03
  pitch
• 9:04
  deck
• 9:04
  to
• 9:04
  use.
• 9:06
  Consulting
• 9:06
  is
• 9:06
  really
• 9:06
  powerful.
• 9:07
  It
• 9:07
  saves
• 9:08
  people
• 9:08
  a
• 9:08
  lot
• 9:08
  of
• 9:09
  time,
• 9:10
  and
• 9:10
  here's
• 9:10
  the
• 9:10
  difference.
• 9:11
  In
• 9:12
  consulting,
• 9:12
  you
• 9:13
  are
• 9:13
  usually
• 9:13
  doing
• 9:14
  much
• 9:14
  more
• 9:14
  telling
• 9:15
  than
• 9:15
  listening.
• 9:17
  They
• 9:17
  are
• 9:18
  mostly
• 9:19
  hiring
• 9:19
  you
• 9:20
  to
• 9:20
  be
• 9:20
  told
• 9:20
  exactly
• 9:21
  what
• 9:21
  to
• 9:21
  do
• 9:22
  from
• 9:22
  your
• 9:23
  expert
• 9:23
  perspective.
• 9:25
  So
• 9:25
  what
• 9:26
  are
• 9:26
  you
• 9:26
  actually
• 9:27
  doing?
• 9:28
  Most
• 9:28
  of
• 9:28
  us
• 9:29
  are
• 9:29
  doing
• 9:29
  a
• 9:29
  blend,
• 9:30
  and
• 9:30
  I
• 9:31
  genuinely
• 9:31
  believe
• 9:32
  that
• 9:32
  is
• 9:32
  okay.
• 9:33
  I
• 9:34
  think
• 9:34
  it
• 9:34
  becomes
• 9:34
  an
• 9:34
  issue
• 9:35
  when
• 9:35
  we
• 9:35
  are
• 9:35
  not
• 9:35
  clear
• 9:36
  on
• 9:36
  what
• 9:36
  we're
• 9:36
  offering
• 9:37
  or
• 9:37
  we're
• 9:38
  afraid
• 9:38
  of
• 9:38
  what
• 9:38
  people
• 9:39
  might
• 9:39
  think.
• 9:40
  You
• 9:40
  can
• 9:41
  contract
• 9:42
  very
• 9:42
  clearly
• 9:42
  upfront
• 9:43
  when
• 9:43
  you
• 9:43
  know
• 9:44
  what
• 9:44
  that
• 9:44
  client
• 9:45
  wants.
• 9:46
  Maybe
• 9:46
  you
• 9:47
  will
• 9:47
  want
• 9:47
  to
• 9:47
  ask
• 9:47
  them,
• 9:48
  do
• 9:48
  they
• 9:48
  want
• 9:49
  pure
• 9:49
  coaching?
• 9:49
  Do
• 9:50
  they
• 9:50
  want
• 9:50
  a
• 9:50
  blend
• 9:51
  of
• 9:51
  coaching,
• 9:52
  mentorship,
• 9:53
  strategic
• 9:54
  partnership?
• 9:55
  You
• 9:55
  can
• 9:55
  ask
• 9:56
  them
• 9:56
  each
• 9:56
  time
• 9:57
  what
• 9:57
  would
• 9:57
  be
• 9:57
  most
• 9:57
  useful
• 9:58
  for
• 9:58
  them
• 9:58
  in
• 9:58
  the
• 9:59
  moment.
• 10:00
  Even
• 10:01
  if
• 10:01
  you
• 10:01
  are
• 10:01
  giving
• 10:02
  a
• 10:02
  signature
• 10:03
  coaching
• 10:03
  offer
• 10:04
  where
• 10:05
  maybe
• 10:05
  you
• 10:05
  have
• 10:05
  some
• 10:06
  sort
• 10:06
  of
• 10:06
  framework
• 10:07
  that
• 10:07
  you
• 10:07
  want
• 10:08
  to
• 10:08
  take
• 10:08
  your
• 10:08
  clients
• 10:08
  through,
• 10:09
  it
• 10:10
  can
• 10:10
  still
• 10:10
  be
• 10:11
  pure
• 10:11
  coaching.
• 10:12
  So
• 10:12
  for
• 10:12
  example,
• 10:13
  when
• 10:13
  I
• 10:13
  did
• 10:13
  career
• 10:13
  coaching,
• 10:14
  I
• 10:15
  would
• 10:15
  often
• 10:15
  say,
• 10:16
  okay,
• 10:17
  so
• 10:17
  today
• 10:17
  we
• 10:17
  are
• 10:18
  due
• 10:18
  to
• 10:18
  be
• 10:18
  working
• 10:19
  on
• 10:19
  your
• 10:19
  strengths
• 10:20
  and
• 10:20
  identifying
• 10:21
  them,
• 10:21
  but
• 10:22
  what
• 10:22
  would
• 10:22
  be
• 10:22
  most
• 10:22
  useful
• 10:23
  for
• 10:23
  you?
• 10:24
  And
• 10:24
  then
• 10:25
  people
• 10:25
  may
• 10:25
  say,
• 10:26
  well,
• 10:26
  actually,
• 10:27
  I'm
• 10:27
  quite
• 10:28
  clear
• 10:28
  on
• 10:28
  my
• 10:28
  strengths.
• 10:28
  What
• 10:29
  I
• 10:29
  really
• 10:29
  need
• 10:30
  is
• 10:30
  this.
• 10:30
  And
• 10:31
  then
• 10:31
  we
• 10:31
  would
• 10:31
  work
• 10:31
  on
• 10:32
  that
• 10:32
  in
• 10:32
  the
• 10:32
  session.
• 10:33
  So
• 10:33
  it
• 10:33
  doesn't
• 10:34
  need
• 10:34
  to
• 10:34
  be
• 10:35
  rigorous.
• 10:36
  You
• 10:36
  will
• 10:36
  still
• 10:37
  always
• 10:37
  want
• 10:38
  to
• 10:38
  serve
• 10:38
  that
• 10:38
  client
• 10:39
  exactly
• 10:39
  where
• 10:39
  they
• 10:40
  are
• 10:40
  at.
• 10:41
  Sometimes
• 10:42
  just
• 10:43
  to
• 10:43
  kind
• 10:43
  of
• 10:43
  tick
• 10:44
  off
• 10:44
  my
• 10:44
  own
• 10:44
  obsession
• 10:45
  about
• 10:46
  helping
• 10:46
  my
• 10:47
  clients
• 10:47
  get
• 10:47
  through
• 10:47
  the
• 10:47
  program,
• 10:48
  I
• 10:49
  maybe
• 10:49
  would
• 10:49
  pull
• 10:50
  out
• 10:50
  their
• 10:50
  strengths,
• 10:50
  for
• 10:51
  example,
• 10:51
  in
• 10:52
  that
• 10:52
  session,
• 10:53
  even
• 10:53
  if
• 10:53
  we
• 10:53
  were
• 10:53
  discussing
• 10:54
  something
• 10:54
  completely
• 10:55
  different.
• 10:56
  So
• 10:56
  that
• 10:56
  would
• 10:56
  help
• 10:57
  me
• 10:57
  and
• 10:57
  the
• 10:58
  client
• 10:58
  feel
• 10:58
  like
• 10:59
  we
• 10:59
  were
• 10:59
  still
• 10:59
  on
• 11:00
  track
• 11:00
  in
• 11:00
  that
• 11:01
  program.
• 11:02
  So
• 11:02
  let's
• 11:03
  talk
• 11:03
  about
• 11:03
  now
• 11:04
  why
• 11:04
  blending
• 11:04
  can
• 11:05
  help
• 11:05
  your
• 11:05
  clients
• 11:06
  and
• 11:06
  your
• 11:06
  business,
• 11:07
  because
• 11:08
  let's
• 11:08
  be
• 11:09
  honest
• 11:09
  here,
• 11:09
  people
• 11:10
  don't
• 11:10
  always
• 11:10
  know
• 11:11
  or
• 11:11
  value
• 11:12
  what
• 11:12
  coaching
• 11:13
  is
• 11:13
  other
• 11:14
  than
• 11:14
  us
• 11:14
  coaches.
• 11:16
  Most
• 11:16
  people
• 11:16
  don't
• 11:17
  wake
• 11:17
  up
• 11:17
  thinking,
• 11:18
  I
• 11:18
  need
• 11:18
  a
• 11:18
  coach
• 11:18
  to
• 11:19
  help
• 11:19
  me
• 11:19
  explore
• 11:20
  my
• 11:20
  values,
• 11:20
  my
• 11:21
  strengths,
• 11:21
  through
• 11:21
  a
• 11:21
  non-directive
• 11:22
  questioning,
• 11:23
  they
• 11:24
  think
• 11:25
  I
• 11:25
  need
• 11:25
  to
• 11:26
  get
• 11:26
  out
• 11:26
  of
• 11:26
  this
• 11:26
  job.
• 11:27
  I
• 11:27
  absolutely
• 11:28
  hate
• 11:28
  it.
• 11:29
  They
• 11:29
  want
• 11:29
  results.
• 11:30
  And
• 11:30
  if
• 11:31
  you
• 11:31
  can
• 11:32
  help
• 11:32
  them
• 11:32
  get
• 11:32
  results
• 11:33
  using
• 11:33
  your
• 11:33
  skills
• 11:34
  as
• 11:34
  a
• 11:34
  coach,
• 11:35
  plus
• 11:36
  your
• 11:36
  experience,
• 11:37
  maybe
• 11:38
  helping
• 11:38
  other
• 11:38
  people
• 11:39
  through
• 11:39
  that
• 11:39
  career
• 11:40
  journey
• 11:40
  before,
• 11:41
  and
• 11:41
  helpful
• 11:42
  tools
• 11:42
  from
• 11:42
  your
• 11:42
  consulting
• 11:43
  background.
• 11:44
  Why
• 11:44
  wouldn't
• 11:45
  you
• 11:45
  be
• 11:45
  able
• 11:45
  to
• 11:45
  blend
• 11:46
  all
• 11:46
  of
• 11:47
  the
• 11:47
  things.
• 11:48
  I
• 11:48
  often
• 11:48
  use
• 11:49
  the
• 11:49
  example
• 11:50
  of
• 11:50
  someone
• 11:51
  who
• 11:51
  is
• 11:51
  a
• 11:51
  receptionist.
• 11:53
  They
• 11:53
  wouldn't
• 11:53
  say,
• 11:54
  hold
• 11:54
  on
• 11:54
  a
• 11:54
  minute,
• 11:55
  I
• 11:55
  only
• 11:56
  answer
• 11:56
  the
• 11:56
  phone.
• 11:57
  I
• 11:57
  will
• 11:57
  never
• 11:58
  turn
• 11:58
  my
• 11:58
  laptop
• 11:59
  on
• 11:59
  and
• 11:59
  reply
• 12:00
  to
• 12:00
  emails.
• 12:01
  We
• 12:01
  all
• 12:02
  have
• 12:02
  so
• 12:03
  many
• 12:03
  skills.
• 12:04
  We
• 12:04
  learn
• 12:05
  the
• 12:05
  skill
• 12:05
  called
• 12:05
  coaching
• 12:06
  and
• 12:06
  we
• 12:07
  feel
• 12:07
  like
• 12:07
  we
• 12:07
  need
• 12:07
  to
• 12:08
  erase
• 12:09
  every
• 12:09
  other
• 12:09
  skill
• 12:10
  and
• 12:10
  experience
• 12:11
  that
• 12:11
  we
• 12:11
  ever
• 12:11
  had
• 12:12
  in
• 12:12
  our
• 12:12
  lives
• 12:13
  because
• 12:13
  now
• 12:13
  we
• 12:13
  know
• 12:14
  coaching.
• 12:15
  And
• 12:16
  in
• 12:16
  order
• 12:17
  to
• 12:17
  provide
• 12:18
  the
• 12:18
  best
• 12:18
  service
• 12:19
  to
• 12:19
  our
• 12:19
  clients,
• 12:20
  we
• 12:20
  need
• 12:21
  to
• 12:21
  be
• 12:21
  constantly
• 12:22
  tuned
• 12:22
  in
• 12:22
  with
• 12:23
  exactly
• 12:23
  what
• 12:24
  they
• 12:24
  want.
• 12:24
  And
• 12:25
  if
• 12:25
  we
• 12:25
  can
• 12:26
  provide
• 12:26
  that,
• 12:27
  why
• 12:27
  wouldn't
• 12:28
  we
• 12:28
  provide
• 12:28
  it?
• 12:30
  So
• 12:30
  this
• 12:30
  doesn't
• 12:30
  mean
• 12:31
  abandoning
• 12:31
  your
• 12:31
  coaching
• 12:33
  roots.
• 12:33
  It
• 12:33
  means
• 12:33
  being
• 12:33
  client
• 12:34
  centered
• 12:34
  and
• 12:35
  outcome
• 12:35
  focused
• 12:36
  and
• 12:37
  really
• 12:37
  figuring
• 12:38
  out
• 12:38
  in
• 12:38
  the
• 12:38
  moment
• 12:39
  as
• 12:39
  you
• 12:39
  continue
• 12:40
  the
• 12:40
  journey
• 12:41
  with
• 12:41
  them,
• 12:42
  what
• 12:42
  best
• 12:42
  serves
• 12:43
  that
• 12:43
  person.
• 12:44
  If
• 12:44
  you
• 12:45
  are
• 12:45
  wondering
• 12:45
  how
• 12:45
  to
• 12:46
  talk
• 12:46
  about
• 12:46
  this
• 12:46
  blend
• 12:47
  on
• 12:47
  your
• 12:47
  website
• 12:48
  or
• 12:48
  on
• 12:48
  sales
• 12:49
  or
• 12:49
  discovery
• 12:50
  calls,
• 12:50
  something
• 12:51
  like,
• 12:51
  "I
• 12:52
  use
• 12:52
  a
• 12:52
  blend
• 12:52
  of
• 12:52
  coaching,
• 12:53
  and
• 12:53
  mentoring,
• 12:54
  so
• 12:54
  I'll
• 12:55
  never
• 12:55
  give
• 12:55
  you
• 12:55
  cookie
• 12:56
  cutter
• 12:56
  advice.
• 12:57
  If
• 12:58
  you
• 12:58
  would
• 12:58
  like,
• 12:59
  I
• 12:59
  can
• 12:59
  share
• 12:59
  insights
• 13:00
  and
• 13:00
  frameworks
• 13:00
  when
• 13:01
  it
• 13:01
  feels
• 13:01
  helpful.
• 13:02
  I
• 13:03
  am
• 13:03
  here
• 13:03
  to
• 13:04
  guide
• 13:04
  you,
• 13:05
  not
• 13:05
  to
• 13:05
  dictate
• 13:06
  but
• 13:07
  you
• 13:07
  will
• 13:07
  never
• 13:07
  be
• 13:07
  left
• 13:08
  staring
• 13:08
  at
• 13:09
  a
• 13:09
  blank
• 13:09
  page,
• 13:09
  and
• 13:10
  I
• 13:10
  will
• 13:10
  be
• 13:10
  your
• 13:11
  thinking
• 13:11
  partner
• 13:12
  throughout
• 13:12
  this
• 13:12
  journey".
• 13:13
  Something
• 13:14
  like
• 13:14
  that
• 13:15
  for
• 13:15
  me
• 13:15
  feels
• 13:16
  reassuring.
• 13:17
  It
• 13:17
  sets
• 13:17
  expectations.
• 13:19
  It
• 13:19
  shows
• 13:19
  that
• 13:19
  you
• 13:19
  are
• 13:20
  both
• 13:20
  professional
• 13:21
  and
• 13:21
  human.
• 13:22
  The
• 13:22
  key
• 13:23
  thing
• 13:23
  is
• 13:24
  you
• 13:24
  are
• 13:24
  being
• 13:24
  honest
• 13:24
  about
• 13:25
  the
• 13:25
  full
• 13:25
  value
• 13:26
  that
• 13:26
  you
• 13:26
  offer.
• 13:28
  So
• 13:28
  my
• 13:28
  final
• 13:29
  thought
• 13:29
  on
• 13:29
  this
• 13:29
  is
• 13:30
  to
• 13:30
  trust
• 13:30
  your
• 13:30
  own
• 13:31
  approach.
• 13:32
  You
• 13:32
  are
• 13:32
  allowed
• 13:33
  to
• 13:33
  start
• 13:34
  to
• 13:34
  feel
• 13:34
  your
• 13:35
  way.
• 13:35
  Just
• 13:36
  like
• 13:36
  my
• 13:37
  wonderful
• 13:37
  coach
• 13:38
  said
• 13:38
  to
• 13:38
  me
• 13:38
  at
• 13:39
  the
• 13:39
  start
• 13:39
  of
• 13:39
  this
• 13:39
  journey,
• 13:40
  life
• 13:41
  is
• 13:41
  messy.
• 13:41
  Coaching
• 13:42
  is
• 13:42
  messy.
• 13:43
  The
• 13:43
  rule
• 13:44
  book
• 13:44
  doesn't
• 13:44
  always
• 13:45
  allow
• 13:45
  for
• 13:46
  the
• 13:46
  messiness
• 13:47
  that
• 13:47
  is
• 13:47
  a
• 13:47
  human
• 13:48
  being's
• 13:48
  experience.
• 13:50
  So
• 13:50
  bring
• 13:50
  your
• 13:51
  experience,
• 13:52
  your
• 13:52
  tools,
• 13:53
  templates,
• 13:54
  your
• 13:54
  voice,
• 13:55
  your
• 13:55
  coaching,
• 13:56
  your
• 13:56
  mentorship,
• 13:57
  your
• 13:57
  experience.
• 13:59
  Bring
• 13:59
  the
• 13:59
  entire
• 14:01
  amazing
• 14:02
  picture
• 14:02
  of
• 14:02
  who
• 14:03
  you
• 14:03
  are
• 14:04
  in
• 14:04
  service
• 14:05
  of
• 14:05
  that
• 14:05
  individual
• 14:06
  client
• 14:06
  in
• 14:06
  front
• 14:07
  of
• 14:07
  you.
• 14:08
  It
• 14:08
  is
• 14:08
  also
• 14:08
  worth
• 14:09
  saying
• 14:09
  that
• 14:09
  most
• 14:10
  people
• 14:11
  just
• 14:11
  don't
• 14:11
  care
• 14:12
  if
• 14:12
  it's
• 14:12
  called
• 14:13
  coaching,
• 14:14
  mentoring,
• 14:14
  consulting.
• 14:15
  The
• 14:16
  average
• 14:16
  person
• 14:17
  just
• 14:17
  wants
• 14:18
  to
• 14:18
  get
• 14:18
  results,
• 14:19
  and
• 14:19
  that's
• 14:19
  what
• 14:19
  your
• 14:19
  clients
• 14:20
  will
• 14:20
  care
• 14:20
  about.
• 14:21
  So
• 14:21
  yes,
• 14:22
  we
• 14:22
  may
• 14:23
  want
• 14:23
  to
• 14:23
  know
• 14:23
  the
• 14:23
  definitions,
• 14:25
  but
• 14:25
  most
• 14:25
  people
• 14:26
  genuinely
• 14:27
  don't.
• 14:28
  Like,
• 14:28
  for
• 14:28
  example,
• 14:29
  I
• 14:29
  should
• 14:29
  definitely
• 14:30
  call
• 14:30
  myself
• 14:31
  a
• 14:31
  business
• 14:31
  mentor
• 14:32
  because
• 14:33
  I
• 14:33
  guide
• 14:34
  people
• 14:34
  along
• 14:34
  the
• 14:34
  journey.
• 14:36
  But
• 14:36
  no
• 14:36
  one
• 14:36
  has
• 14:37
  ever
• 14:37
  said,
• 14:38
  are
• 14:38
  you
• 14:38
  a
• 14:38
  mentor
• 14:39
  or
• 14:39
  are
• 14:39
  you
• 14:39
  a
• 14:39
  coach,
• 14:40
  or
• 14:40
  are
• 14:40
  you
• 14:40
  a
• 14:40
  consultant?
• 14:41
  No
• 14:42
  one
• 14:42
  cares.
• 14:43
  If
• 14:43
  you
• 14:43
  were
• 14:43
  to
• 14:43
  buy
• 14:44
  from
• 14:44
  me,
• 14:44
  would
• 14:45
  you
• 14:45
  even
• 14:45
  be
• 14:45
  going,
• 14:46
  Hmm,
• 14:46
  is
• 14:47
  she
• 14:47
  gonna
• 14:47
  coach
• 14:47
  me
• 14:48
  or
• 14:48
  is
• 14:48
  she
• 14:49
  going
• 14:49
  to
• 14:49
  mentor
• 14:49
  me?
• 14:50
  Or
• 14:50
  is
• 14:50
  it
• 14:50
  this,
• 14:51
  you
• 14:51
  were
• 14:51
  like.
• 14:52
  Just
• 14:53
  tell
• 14:53
  me
• 14:53
  how
• 14:54
  to
• 14:54
  get
• 14:54
  clients.
• 14:55
  And
• 14:55
  on
• 14:56
  that
• 14:56
  way
• 14:57
  I
• 14:57
  will
• 14:57
  use
• 14:57
  coaching
• 14:58
  questions,
• 14:58
  I
• 14:59
  will
• 14:59
  use
• 14:59
  frameworks,
• 15:00
  I
• 15:00
  will
• 15:00
  blend
• 15:01
  every
• 15:01
  single
• 15:01
  thing
• 15:02
  that
• 15:03
  I
• 15:03
  know
• 15:04
  that
• 15:04
  will
• 15:04
  help
• 15:04
  you
• 15:05
  find
• 15:05
  your
• 15:06
  perfect
• 15:07
  combination
• 15:07
  to
• 15:07
  build
• 15:08
  your
• 15:08
  own
• 15:08
  unique
• 15:09
  business.
• 15:11
  So
• 15:11
  I
• 15:11
  hope
• 15:12
  today's
• 15:12
  episode
• 15:13
  was
• 15:13
  helpful.
• 15:14
  If
• 15:14
  you
• 15:14
  are
• 15:14
  still
• 15:14
  wrestling
• 15:15
  with
• 15:15
  describing
• 15:16
  what
• 15:16
  you
• 15:16
  do,
• 15:17
  then
• 15:18
  chat
• 15:18
  to
• 15:18
  me
• 15:19
  on
• 15:19
  LinkedIn
• 15:20
  or
• 15:20
  Instagram.
• 15:21
  I'm
• 15:21
  on
• 15:21
  LinkedIn
• 15:22
  as
• 15:22
  Joanna
• 15:23
  Lott
• 15:24
  and
• 15:24
  Instagram
• 15:25
  as
• 15:25
  @joannalottcoaching.
• 15:27
  Please
• 15:27
  do
• 15:28
  share
• 15:28
  this
• 15:28
  episode
• 15:29
  with
• 15:29
  a
• 15:29
  fellow
• 15:29
  coach
• 15:30
  or
• 15:30
  rate
• 15:31
  and
• 15:31
  leave
• 15:31
  me
• 15:31
  a
• 15:31
  review.
• 15:32
  It
• 15:32
  will
• 15:32
  really,
• 15:33
  really
• 15:33
  help
• 15:34
  more
• 15:34
  people
• 15:35
  to
• 15:35
  find
• 15:35
  this
• 15:35
  podcast,
• 15:36
  and
• 15:36
  I
• 15:36
  will
• 15:36
  personally
• 15:37
  thank
• 15:37
  you
• 15:38
  for
• 15:38
  that.
• 15:38
  If
• 15:38
  you
• 15:38
  let
• 15:38
  me
• 15:38
  know
• 15:39
  you
• 15:39
  have
• 15:39
  done
• 15:39
  it.
• 15:40
  So
• 15:41
  as
• 15:41
  I
• 15:41
  say
• 15:41
  at
• 15:41
  the
• 15:41
  end
• 15:42
  of
• 15:42
  every
• 15:42
  episode,
• 15:43
  trust
• 15:43
  yourself.
• 15:43
  Believe
• 15:44
  in
• 15:44
  yourself,
• 15:44
  and
• 15:45
  be
• 15:45
  the
• 15:45
  wise
• 15:45
  gardener
• 15:46
  who
• 15:46
  keeps
• 15:46
  on
• 15:47
  watering
• 15:47
  the
• 15:47
  seeds.
• 15:49
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• 15:51
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• 15:52
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• 15:52
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• 15:52
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• 15:52
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• 15:53
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• 15:54
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• 15:55
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• 15:55
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• 15:56
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• 15:56
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• 15:56
  Microphone (Samson Q2U Microphone): website
• 15:57
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 16:00
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• 16:00
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• 16:02
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• 16:02
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• 16:02
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• 16:03
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• 16:03
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• 16:04
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 16:06
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• 16:07
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• 16:07
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• 16:07
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• 16:07
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• 16:08
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• 16:08
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• 16:08
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• 16:08
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• 16:10
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• 16:10
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• 16:10
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• 16:11
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• 16:11
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• 16:11
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• 16:11
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• 16:11
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• 16:12
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• 16:12
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• 16:13
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• 16:13
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• 16:13
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• 16:13
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• 16:14
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• 16:14
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• 16:15
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• 16:15
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• 16:16
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• 16:17
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• 16:18
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• 16:19
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• 16:19
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• 16:20
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• 16:20
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• 16:21
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• 16:21
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• 16:21
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• 16:22
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• 16:22
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• 16:22
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• 16:22
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• 16:23
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• 16:23
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• 16:23
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• 16:24
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• 16:24
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• 16:24
  Microphone (Samson Q2U Microphone): seed.
• 16:25
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• 16:25
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• 16:26
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• 16:26
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• 16:26
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• 16:27
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• 16:27
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• 16:28
  Microphone (Samson Q2U Microphone): try.