281 - “How Do I Build Community”, with Erika Joy Erb

A LIVE podcast recording with a CMO?? YESSS.

I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building.

UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all.

Get your pumpkin spiced latte, and hit play.

18:02 Authenticity in Storytelling

25:14 Email List Management Strategies

29:38 Importance of a Brand Playbook

30:21 Simplifying Marketing Jargon

40:29 Launching a Community: Key Considerations

56:00 Consistency in…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.