Focus on Revenue Optimisation Not Conversion Rate with Matthew Stafford
In this episode of The Ecommerce Podcast, host Matt Edmundson interviews Matt Stafford, CEO of Build Grow Scale, about revenue optimisation strategies for e-commerce websites. Stafford shares valuable insights on improving conversion rates, including optimising checkout processes, using effective button colours and text, and leveraging customer feedback. The conversation covers practical tips for enhancing website performance and increasing sales without necessarily increasing traffic.
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Timestamps:
0:00 - Introduction and guest background
3:24 - Matthew's journey into ecommerce
6:13 - The…
The skinny
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