Latest / The Expert's Journey: Helping Speakers & Authors Succeed! / Beyond the Book: Turning Your Ideas into Workshops, Retreats & VIP Experiences

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Beyond the Book: Turning Your Ideas into Workshops, Retreats & VIP Experiences · The Expert's Journey: Helping Speakers & Authors Succeed!

• 0:14
  SPEAKER_01: You've written the book, shared your expertise, and people are starting to see you as someone who really knows their stuff.
• 0:19
  SPEAKER_01: But what happens when someone says, that's great, but can you help me put it into practice?
• 0:24
  SPEAKER_01: That's where workshops, retreats, and VIP experiences come in.
• 0:28
  SPEAKER_01: They let you take your knowledge off the page and turn it into something people can experience, apply, and pay for.
• 0:33
  SPEAKER_01: But which option's right for you?
• 0:34
  SPEAKER_01: And how do you make it valuable for your audience and more importantly, profitable without creating another full-time job for yourself?
• 0:41
  SPEAKER_01: In today's episode of The Experts Journey, Dixie and I are going to explore how to turn your book and expertise into the experiences that deliver real results and create new income opportunities.
• 0:53
  SPEAKER_01: Good morning, Dixie.
• 0:54
  SPEAKER_00: Good morning, Brad.
• 0:56
  SPEAKER_00: It's always good to see you and sorry to hear that the weather is pretty lousy where you are at the moment.
• 1:01
  SPEAKER_00: Unusual for the Gold Coast.
• 1:03
  SPEAKER_01: Yes, there's nothing like a good lightning storm to wake you up at 3.30 in the morning.
• 1:07
  SPEAKER_01: So if I lose my train of thought, you know why.
• 1:11
  SPEAKER_00: Oh dear.
• 1:13
  SPEAKER_00: Well, I love what we're going to talk about today because one of the things that I'm always talking about with clients is beyond the book, how do you turn the book into something that will take your ideas and extend them further to new audiences, to you, not just readers, but and not just to audience members, but to different kinds of audience members and different kinds of one-on-one experiences, even.
• 1:36
  SPEAKER_00: And I think the first thing that we have to cover on this though is have you already decided what kind of speaker you want to be?
• 1:44
  SPEAKER_00: So are you really into keynotes, really into doing workshops, or do you want to do more one-on-one or maybe retreats and VIP experiences?
• 1:53
  SPEAKER_00: So that's the first thing you need to really get clear on.
• 1:56
  SPEAKER_00: Then you need to think about what is it that your readers keep asking about?
• 2:02
  SPEAKER_00: Where are they stuck?
• 2:04
  SPEAKER_00: And how can you take them beyond the stage or beyond the book and help them to really get clear on how to do what you are suggesting that they should be thinking about doing to change things?
• 2:17
  SPEAKER_01: Yeah, it's really important.
• 2:18
  SPEAKER_01: Some people are natural teachers and they like getting in a room and working with people, whereas other people like being on stage only and doing the stage thing.
• 2:26
  SPEAKER_01: So you've got to be comfortable with the choices you make.
• 2:28
  SPEAKER_01: It's all very well to say, oh, well, just run a VIP experience.
• 2:32
  SPEAKER_01: That's great.
• 2:32
  SPEAKER_01: But if you're introvert, you don't like being around people.
• 2:35
  SPEAKER_01: That's probably not the best option for you.
• 2:38
  SPEAKER_01: Now, you can learn to do it, of course.
• 2:40
  SPEAKER_01: Everybody can learn to talk, but doesn't mean it's going to be an enjoyable part of your business.
• 2:44
  SPEAKER_00: Exactly.
• 2:46
  SPEAKER_01: Making those decisions is really important before you move forward because it allows you to rule out the things that will work for you and will be easy for you from the things that you're going to have to really force yourself to do, in which case you're probably going to drop them down the track anyway.
• 3:01
  SPEAKER_00: Well, that's right.
• 3:02
  SPEAKER_00: And just because it sounds like a glamorous idea to do a retreat, the work that goes into making one of those work and whether or not you're going to do it for five people or 50 people, there's so much planning.
• 3:13
  SPEAKER_00: And we are going to talk a little bit more about what goes into making these things happen.
• 3:17
  SPEAKER_00: But until you're really clear on what suits your style, then a lot of the rest of it is sort of redundant.
• 3:25
  SPEAKER_00: But again, we also need to think about the fact that even if you're doing keynotes on a regular basis, there are seasons where those are common.
• 3:33
  SPEAKER_00: Whereas at times of the year, you need to have something else to extend what it is that you do.
• 3:40
  SPEAKER_00: You need to make sure that just because conference season is from this month to this month, there's going to be something else that you're going to want to do when you have a quiet time.
• 3:50
  SPEAKER_00: So this is about more than just thinking beyond the book or beyond the stage.
• 3:55
  SPEAKER_00: It's about also planning out where your income is going to come from over a whole period of every single year, not just a few months at a time.
• 4:04
  unknown: Yeah.
• 4:05
  SPEAKER_01: And it also depends also on the audience that you've built.
• 4:08
  SPEAKER_01: It's all very well when you're standing on stages and you're talking to someone else's audience.
• 4:12
  SPEAKER_01: But if you don't actually have your own audience to talk to, then launching these sort of products can be extremely difficult.
• 4:18
  SPEAKER_01: So it's important that while you are speaking, that you are gathering those people rather than just seeing them as someone else's audience and speaking to them.
• 4:27
  SPEAKER_01: It's okay if you're used to running your own workshops and you've got lots of people on your marketing list, then launching new opportunities is much easier than say you go and speak at 10 big conferences with 10 other speakers and you're just one of a liner.
• 4:42
  SPEAKER_01: It changes the whole dynamic of how you can even reach those people.
• 4:46
  SPEAKER_00: Exactly.
• 4:47
  SPEAKER_00: So first thing to think about is, and especially for people new to this whole industry, what kind of group size do you want to be working with?
• 4:55
  SPEAKER_00: Do you want to be in a small room in a boardroom?
• 4:57
  SPEAKER_00: Do you want to be in a big room with 10 tables of people working diligently away on things?
• 5:03
  SPEAKER_00: Do you want to do something that's going to take an hour to present or a whole day to present?
• 5:09
  SPEAKER_00: Those are the sort of things you want to be thinking about.
• 5:11
  SPEAKER_00: Then you want to be thinking about how do you want your room set up?
• 5:15
  SPEAKER_00: If it's something that's going to be theatre style or tables or oh yeah, in some cases, have everyone sit on a cushion on the floor.
• 5:25
  SPEAKER_00: How do you want to engage with people so that they get the most out of the time that you're spending with her?
• 5:31
  SPEAKER_00: So that sometimes obviously comes down to the sort of content that you're delivering.
• 5:35
  SPEAKER_00: So if you're teaching a yoga class, obviously, then you're gonna have people on the floor.
• 5:39
  SPEAKER_00: But if you're wanting to do a serious leadership level program or workshop, then obviously you want people to be able to have conversations with each other around a round table and write things down and still see you on the stage or at the front of the room.
• 5:53
  SPEAKER_00: So you need to be thinking through some real serious logistics about how you're going to deliver your content so that they get the most out of it and that they feel that they've really had a great time out and value for money that they've put into to come in along to your workshop.
• 6:09
  SPEAKER_01: Yeah, I always recommend people start with a small room.
• 6:12
  SPEAKER_01: And there's a couple of reasons for that.
• 6:13
  SPEAKER_01: One is you can work closely with people and you could observe their questions and where they have problems and all that, which helps you improve your teaching.
• 6:22
  SPEAKER_01: On the other hand, also it's very hard to fill a huge room.
• 6:26
  SPEAKER_01: So when you first start out, you start out with a small room and then you can do things like next time buy one ticket, bring a friend free, or whatever to grow your rooms.
• 6:35
  SPEAKER_01: It also keeps the costs down when you're first testing out things.
• 6:38
  SPEAKER_01: You're not hiring huge halls and then finding by people in them.
• 6:42
  SPEAKER_01: So don't be scared to at least start somewhere without having to kind of think, well, I'm going to do a one-day retreat and to pay for that and get this venue and to do all these things that cost extra money.
• 6:54
  SPEAKER_01: I'm going to need to charge this certain amount of money.
• 6:58
  SPEAKER_01: You don't need to go that high to start.
• 7:00
  SPEAKER_00: Exactly.
• 7:01
  SPEAKER_00: I've got an interesting situation coming up around listen to that situation, where in a few weeks' time I have to come to Brisbane and deliver a small, very exclusive workshop program that's going to run for three days.
• 7:16
  SPEAKER_00: And it's only really for about six people.
• 7:19
  SPEAKER_00: And the only sized rooms that I could get as a really good conference opportunity or decent venue for the time that I'm going to be doing it is rooms that are generally will hold 10 to 20 or 30 people.
• 7:32
  SPEAKER_00: It's too big.
• 7:34
  SPEAKER_00: So what I've ended up doing is getting a three-bedroom apartment in a luxury, well, luxury three-bedroom apartment style set up in a hotel on the roof with a big balcony and big six-set of tables.
• 7:48
  SPEAKER_00: And we're all going to sit around there and we'll use whiteboards and we'll use big sheets of paper and all those sort of things.
• 7:54
  SPEAKER_00: But that's a more practical way of doing it.
• 7:57
  SPEAKER_00: But it took a lot of planning and thinking to come to that conclusion that was going to be the best style.
• 8:03
  SPEAKER_00: So sometimes you have to think outside the box about the kind of room.
• 8:07
  SPEAKER_00: I didn't want six people sitting in a room that would feel vacuous and uncomfortably too open.
• 8:14
  SPEAKER_00: Whereas we can do everything we need to do in a much more intimate setting.
• 8:19
  SPEAKER_00: And that's going to work for us.
• 8:20
  SPEAKER_00: But then you also have to think about, and that was what we were what I was pulling together when we thought about this as a topic for today, is do you need whiteboards or do you need flip charts?
• 8:32
  SPEAKER_00: Do you need big pieces of paper that spread out on a table?
• 8:37
  SPEAKER_00: Do you need to have PowerPoint?
• 8:39
  SPEAKER_00: What about the size of the screens that you might be able to project onto?
• 8:43
  SPEAKER_00: How do you make it work in terms of the actual delivery of the content and the interaction with the clients?
• 8:50
  SPEAKER_00: Do you give them notebooks?
• 8:52
  SPEAKER_00: Do you have everybody have big pieces of chalk in a blank port?
• 8:57
  SPEAKER_00: How do you want to make it work?
• 8:59
  SPEAKER_00: So all of those parts are all things that need to be planned and planned ahead and then provisioned as part of your setup.
• 9:08
  SPEAKER_00: And they're the sort of things that will trip you up long before you get to the event if you haven't put it all together well.
• 9:16
  SPEAKER_00: Including if you're flying interstate, do you need to make sure that you've packed certain things into your luggage or can you purchase them there?
• 9:24
  SPEAKER_00: Or borrow them?
• 9:25
  SPEAKER_00: Do you need to ensure that you've definitely got your own whiteboard pens and things like that can be really important?
• 9:32
  SPEAKER_00: Do you need to have an extra load of bright brightly coloured post-it notes, the small ones and the really big ones?
• 9:39
  SPEAKER_00: What about gift and handouts and things that make the the day brighten up when you're sort of doing a little bit of fun time, you know, like the mystery chair game or, you know, stand up and touch your head and touch your tummy and all those things that make it possible for you to turn the day into something that doesn't just feel like this is a classroom experience?
• 10:01
  SPEAKER_00: Because that's not fun.
• 10:03
  SPEAKER_01: Exactly.
• 10:03
  SPEAKER_01: There's so many things to think about.
• 10:05
  SPEAKER_01: But before we even get to the room, there's a lot of other things that we need to consider.
• 10:10
  SPEAKER_01: So we're talking about taking experiences from our books.
• 10:14
  SPEAKER_01: So how do we know which ideas in our books could become an experience?
• 10:20
  SPEAKER_01: VIP day, a workshop, etc.
• 10:23
  SPEAKER_00: Great question.
• 10:24
  SPEAKER_00: Because a workshop will be X amount of words worth of content.
• 10:29
  SPEAKER_00: Your book might be X amount of words worth of content.
• 10:32
  SPEAKER_00: You're either going to have to put more in or take some out to be how big your book is, obviously.
• 10:38
  SPEAKER_00: How do you approach this when you're doing workshops?
• 10:41
  SPEAKER_00: Because I know you do quite a lot of workshops, Bray.
• 10:43
  SPEAKER_00: How do you decide what you're going to focus on?
• 10:46
  SPEAKER_01: I think the key thing about workshops for me, and probably because of my teaching background, is that there should always be an outcome.
• 10:54
  SPEAKER_01: It's all great to have a workshop where you talk about big ideas and do all that sort of stuff.
• 11:00
  SPEAKER_01: But what I'd like to see is that we start here and we finish here and you take that with you and you can apply it.
• 11:07
  SPEAKER_01: I think that's one of the key things.
• 11:09
  SPEAKER_01: When people are paying for a workshop, they want an outcome.
• 11:12
  SPEAKER_01: So I always say to people, that's the main thing.
• 11:15
  SPEAKER_01: Now, whether you take uh a small framework, like one new chosen framework, and you apply the chosen framework and you work your way through that in relation to their business, and when they leave, they then go back and apply that.
• 11:27
  SPEAKER_01: That's a a central idea that you can build around and it's nice and easy.
• 11:32
  SPEAKER_01: You don't have to cover the whole book.
• 11:34
  SPEAKER_01: You can take bits and pieces, but again, just something concrete is what I'd be looking for.
• 11:40
  SPEAKER_01: Yeah.
• 11:41
  SPEAKER_00: Yeah.
• 11:42
  SPEAKER_00: And do you do like a follow-up after the workshop event where everyone can then come back and gather again and report on outcomes, or that you could do a follow-up and say, hey, and here's the bonus piece of information?
• 11:54
  SPEAKER_00: Do you find that useful?
• 11:56
  SPEAKER_01: I must admit I don't.
• 11:57
  SPEAKER_01: I'm pretty bad like that.
• 11:59
  SPEAKER_01: I'm kind of my workshop all inclusive.
• 12:02
  SPEAKER_01: And if you need help, just contact me, I suppose is the best way to put it.
• 12:06
  SPEAKER_01: I'm open to people just contacting me afterwards and sending me questions or linking up for a Zoom call or something like that.
• 12:13
  SPEAKER_01: I'm happy to give that.
• 12:15
  SPEAKER_01: But more often than not, I've just found that people are busy and they put aside time to come to the workshop and they sit there and they can focus for that time.
• 12:24
  SPEAKER_01: And then after that, the world implodes back into their life and they go out and apply the thing that they have learned, hopefully, and then move on.
• 12:34
  SPEAKER_01: So, you know, it I just have found that's the way it is with the people I've worked with.
• 12:39
  SPEAKER_00: Yeah.
• 12:40
  SPEAKER_00: I find it quite useful to have a follow-up of some description, whether it's two or three weeks after a workshop or even a presentation, just to say, okay, anything that you missed, we're going to cover that.
• 12:51
  SPEAKER_00: And by the way, come back and let's get into this piece that we didn't necessarily get time for that you've asked a few questions about during the day.
• 13:00
  SPEAKER_00: And then we can cover that in more detail at a workshop, at an online catch-up for an hour.
• 13:05
  SPEAKER_00: And what I also find useful about those is that's a really great opportunity to check in and get some feedback on the workshop content and then maybe even upsell to another program or a a coaching opportunity or whatever.
• 13:19
  SPEAKER_00: So I do find that's quite useful.
• 13:21
  SPEAKER_00: And it's also an additional way of engaging someone beyond just what you've done in the room at the time.
• 13:28
  SPEAKER_01: Yeah, I think that is a good idea if you can do it.
• 13:31
  SPEAKER_01: I suppose it's my nature that it makes it hard for me.
• 13:34
  SPEAKER_01: I move on and life continues and I move on to the next workshop almost.
• 13:38
  SPEAKER_01: Are we talking about workshops?
• 13:40
  SPEAKER_01: One of the other things I've heard lately a lot is people running retreats.
• 13:44
  SPEAKER_01: What do you see the differences between a retreat and a workshop?
• 13:48
  SPEAKER_01: For me, it's kind of a workshop like a small thing you do once, whereas a retreat is like a continuous couple of day thing where you come back and you build on something.
• 13:59
  SPEAKER_00: Yeah.
• 14:00
  SPEAKER_00: Well, I find that for clients that I'm working with, if I get them together sometimes, just to be able to network a little bit, and sometimes they're dealing with the same sort of things, and I might build a retrink around that.
• 14:11
  SPEAKER_00: But I also find that a retreat allows them to actually step away from their usual routines.
• 14:16
  SPEAKER_00: And if we can all get together physically, that means that you get those great corridor conversations.
• 14:22
  SPEAKER_00: You get their full attention, there's no distractions, they're not suddenly having another meeting that they've got to race away to or break out from early for or do online.
• 14:32
  SPEAKER_00: You have their full attention.
• 14:34
  SPEAKER_00: And it also means that you can allow for more practical planning and deeper relationships, but for better reflection on the content that you're working with them.
• 14:45
  SPEAKER_00: So it's managing the group experience and getting that balance of time.
• 14:52
  SPEAKER_00: So for example, this one that I'm running in a few weeks in Brisbane, it will be three and a half days.
• 14:57
  SPEAKER_00: But in actual fact, it might only be two and a half days of solid time around the table.
• 15:03
  SPEAKER_00: But that means that we also have time for connecting, for networking, for allowing the content to settle in the right order in the way that we can then take it to the next level the next day.
• 15:15
  SPEAKER_00: So there's a lot more you can do with the time.
• 15:18
  SPEAKER_00: And it, as I say, the best thing about it is those corridor conversations and the ability to really build those relationships.
• 15:26
  SPEAKER_01: Yeah.
• 15:27
  SPEAKER_01: The fact that you've got more time with people is really cool because it gives you more time for people to connect, as you said, and to talk about things.
• 15:34
  SPEAKER_01: But the other side to remember is that you need to put aside some time while you're doing it for yourself as well, because it's put a lot of strain on you.
• 15:42
  SPEAKER_01: Standing in front of a room all day is exhausting, but doing it for two or three days when you've not done it before will really take it out of you, no matter how much you know about your subject.
• 15:52
  SPEAKER_01: So remember that you will need time for yourself.
• 15:56
  SPEAKER_01: So, you know, free time, I think, are is an important part of any retreat where people can, if you're staying at a resort to do it, for example, they can go down the pool and have a swim and chill out for a while and make some notes and read a book, because you need that processing time also.
• 16:12
  SPEAKER_01: Doing three days straight of work, I don't think is good for anybody.
• 16:17
  SPEAKER_01: And my experience says that it's not.
• 16:19
  SPEAKER_01: My brain fills up, I know.
• 16:21
  SPEAKER_01: And again, from my teaching experience, that's not the way people learn best.
• 16:25
  SPEAKER_01: Having time where their brain can process information going in and chill out for a little while is a really powerful thing to build in.
• 16:35
  SPEAKER_00: And the other part about that too, and because you're completely right, and when you've got them for two or three days at a time, you can then bring in other things.
• 16:43
  SPEAKER_00: So you can bring in other experiences or other parts that they need to be focusing on.
• 16:47
  SPEAKER_00: So for example, bringing in a photographer, uh, videographer, bringing in someone else who's gonna teach a specific area that you may not have expertise in yourself, making it a group experience where everyone can feel that there's a lot more to it than just feeling like you ran into went to a workshop.
• 17:05
  SPEAKER_00: All right.
• 17:05
  SPEAKER_00: So you can do a full-day workshop, and that's one thing, or even a two-day workshop.
• 17:10
  SPEAKER_00: And that's gonna be more intensive than three or four days, spread over a bit more time, where it's a connective, multi-layered process of planning, learning, diving into the their own content, and that's really useful.
• 17:26
  SPEAKER_00: I mean, I've been to some workshops and some retreats where it is just endlessly pen in hand.
• 17:33
  SPEAKER_00: And yeah, you do, you walk away and you forget what you've learnt mostly within five or seven days.
• 17:39
  SPEAKER_00: Whereas if you actually make it a more memorable experience and a more enjoyable experience, then the learning is deep.
• 17:45
  SPEAKER_01: And that's well, a lot of people, in a way, use retreats as a bit of a holiday from their business.
• 17:52
  SPEAKER_01: They're actually away from their business, which is that costs a lot, just in time and money, etc.
• 17:58
  SPEAKER_01: But also it gives them just a chance to relax a bit.
• 18:01
  SPEAKER_01: So you've got to take that into consideration, especially if they're flying from somewhere else.
• 18:06
  SPEAKER_00: Yeah.
• 18:07
  SPEAKER_00: I think you also need to be thinking in terms of planning ahead.
• 18:11
  SPEAKER_00: What do they need to turn up ready for?
• 18:13
  SPEAKER_00: And this is true also with a workshop.
• 18:16
  SPEAKER_00: What do you need them to have already done?
• 18:18
  SPEAKER_00: Is there preparation?
• 18:19
  SPEAKER_00: How much preparation?
• 18:20
  SPEAKER_00: How much follow-up do they need to do?
• 18:24
  SPEAKER_00: How much time do they need to focus on bringing into applying what they've learned?
• 18:30
  SPEAKER_00: So those sort of things are also part of the whole deal with a retreat or a VIP experience.
• 18:36
  SPEAKER_00: You've got to consider the outcome, obviously the preparation.
• 18:40
  SPEAKER_00: Price and deliverables is as well, obviously.
• 18:43
  SPEAKER_00: But how do you make it feel that it's personal while still keeping it manageable?
• 18:48
  SPEAKER_00: And that sometimes leads it comes from what you do or what you require of the attendees to do before they even turn it up.
• 18:57
  SPEAKER_01: Yeah, there's always things that you can do to add to it.
• 19:00
  SPEAKER_01: But I also like to remember that most people are working hard up until they leave to come.
• 19:05
  SPEAKER_01: So sometimes it's just impossible to do pre-workshop stuff.
• 19:10
  SPEAKER_01: So it really does depend on the people you've got coming, what they've done previously and what they're already doing.
• 19:17
  SPEAKER_01: So for example, if it's a for you, might be a writing a book, they might bring what they already have written or something like that, rather than saying start something now.
• 19:26
  SPEAKER_01: So I think there's definitely a lot of considerations to go in there, but that comes with experience and running workshops and retreats too.
• 19:34
  SPEAKER_00: Yeah.
• 19:34
  SPEAKER_00: May even be that you just give them three things to think about on the journey to the event.
• 19:40
  SPEAKER_00: Think about this, have a consideration.
• 19:42
  SPEAKER_00: Don't just turn up with a completely blank mind.
• 19:45
  SPEAKER_00: Think about what you want to get out of this experience.
• 19:48
  SPEAKER_00: How can we best help you?
• 19:50
  SPEAKER_00: What are you aiming to go away with after this event that you've paid for?
• 19:55
  SPEAKER_00: And sometimes it can be as simple as that.
• 19:57
  SPEAKER_00: But some level of preparation, I think, is always useful.
• 20:01
  SPEAKER_00: The other thing that you've got to think about is how are you going to charge for this?
• 20:05
  SPEAKER_00: And that's also a consideration as to whether or not you're going to run a workshop or a retreat or a VIP experience.
• 20:12
  SPEAKER_00: What is the best viable commercial option for you and for the people attending?
• 20:18
  SPEAKER_01: Yeah, there's a lot of discussion on pricing, but I must admit, having watched plenty of conferences and things like that, Ron, one of the best ways is the deposit up front and then three payments, something like that, so that people can split it over their monthly bills in the lead up to the event.
• 20:36
  SPEAKER_01: I recommend that you have a non-refundable deposit because you need to pay bills and there'll be things that need to be covered.
• 20:45
  SPEAKER_01: And if everybody pulled out at the last minute, you'd be left holding the bucket.
• 20:49
  SPEAKER_01: Now, it's not that it has to be thousands of dollars, it could be a hundred dollar deposit and then three monthly payments of$395 or whatever you want it to be.
• 20:58
  SPEAKER_01: But if you can break the cost down from one lump sum, in my experience, most people would prefer that option and they're happy to pay it.
• 21:09
  SPEAKER_01: So you have your non-refundable deposit and then three automatic payments that come off their credit card over the next couple of months.
• 21:17
  SPEAKER_00: Absolutely.
• 21:18
  SPEAKER_00: Brilliant idea.
• 21:19
  SPEAKER_00: So as we bring this to an end today, it's been a fantastic conversation.
• 21:24
  SPEAKER_00: And I want listeners to think about this particular way of choosing an idea and then deciding how this is going to work for them.
• 21:35
  SPEAKER_00: So if you write down, and we're going to put it on the new website, obviously, with the episode notes, but if I could help who it is to achieve these results through a workshop retreat or VIP session focused on X, then identify just the one person that you could talk to about whether that experience would be useful to them.
• 22:00
  SPEAKER_00: So write it out, think it through, and then find a person that you could say, this is the sort of thing I'm gearing up towards offering for exactly someone like you.
• 22:09
  SPEAKER_00: Does this appeal?
• 22:11
  SPEAKER_00: How does this work for you if we did it as a workshop, two or three-day event or just a VIP experience?
• 22:17
  SPEAKER_00: And what do you think that would be worse for you?
• 22:19
  SPEAKER_00: Getting that feedback can be so valuable.
• 22:23
  SPEAKER_01: Absolutely.
• 22:24
  SPEAKER_01: Your book might be the reason someone discovers you, but it's what you help them achieve afterwards that really makes a difference.
• 22:30
  SPEAKER_01: Whether it's a workshop retreat or VIP experience, the opportunity is to take your knowledge and turn it into something that delivers real results for your audience while creating new income opportunities for you.
• 22:42
  SPEAKER_01: Remember, you don't have to start big.
• 22:44
  SPEAKER_01: Sometimes one small, well-designed experience can open the doors to much bigger things.
• 22:50
  SPEAKER_01: If this episode has you thinking about writing a book, but you're not sure how to shape your ideas, reach out to Dixie at indiexpertspublishing.com.
• 22:58
  SPEAKER_01: And if you want to become number one in AI, then contact me at bradhaupt.com.
• 23:01
  SPEAKER_01: I can help you with an AI visibility audit.
• 23:04
  SPEAKER_01: Don't forget we have launched our new website, the expertsjourney.com, and you'll find all of the show notes and things to do and downloadables and everything there.
• 23:16
  SPEAKER_01: And this show will be on there by the time you listen to it.
• 23:20
  SPEAKER_01: Thanks for joining us on The Experts Journey, and we hope that we see you in the next episode.
• 23:26
  SPEAKER_00: And if you've enjoyed this, please remember to leave us a review or share it with someone.
• 23:30
  SPEAKER_00: And thank you again for being part of our week.