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Why Your LinkedIn Content Gets Zero Pipeline (And How to Fix It) | Eli Igra Serfaty
LinkedIn is the most misunderstood platform in B2B, and most revenue teams are paying for it in flat pipeline.
Eli Igra Serfaty has built his entire practice around LinkedIn, working with clients from early-stage startups to Fortune 500 companies. In this episode, he dismantles the misconceptions that keep B2B teams busy on LinkedIn without generating results.
You'll hear why impressions are the wrong metric entirely, how to identify real buying signals buried in your LinkedIn activity, what content formats to mix and why, and why automation tools - including popular engagement pods - can…
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