Latest / Massive Agent Podcast / How to Get Leads From EVERY Post

Transcript

How to Get Leads From EVERY Post · Massive Agent Podcast

• 0:00
  SPEAKER_01: If I'm being honest, for most real estate agents, social media is kind of a waste of time because you're not really getting any business from it.
• 0:06
  SPEAKER_01: But I'm going to teach you today how you can get leads from every single post you do.
• 0:10
  SPEAKER_01: Let's go.
• 0:12
  SPEAKER_00: The massive agent podcast.
• 0:20
  SPEAKER_01: I love to buy houses.
• 0:21
  SPEAKER_01: I like to sell houses.
• 0:25
  SPEAKER_00: Wait a minute.
• 0:26
  SPEAKER_00: Leads a week.
• 0:28
  SPEAKER_00: You're a week.
• 0:29
  SPEAKER_00: I've had better.
• 0:31
  SPEAKER_00: Oh.
• 0:31
  SPEAKER_00: Have I got your attention now?
• 0:34
  SPEAKER_00: Here's your host, Dustin Brome.
• 0:38
  SPEAKER_01: What is up, guys?
• 0:40
  SPEAKER_01: Welcome to episode 460 of the Massive Agent Podcast.
• 0:43
  SPEAKER_01: I'm your host, Dustin Brohm, in Salt Lake City, Utah.
• 0:46
  SPEAKER_01: And today I'm going to teach you how to get leads from any post you do.
• 0:51
  SPEAKER_01: There's certain bolt-ons, if you will, certain add-ons that you can add on to just any old post that gets leads and potentially conversations and clients out of it.
• 1:02
  SPEAKER_01: Now, the only thing that this requires is a little bit of thought ahead of time.
• 1:05
  SPEAKER_01: You can't just like post it and then afterwards think, ooh, I'll add this on.
• 1:09
  SPEAKER_01: You have to add it at the time you're posting.
• 1:11
  SPEAKER_01: It needs to be incorporated into the content itself.
• 1:13
  SPEAKER_01: It's not super complicated.
• 1:15
  SPEAKER_01: It doesn't take much time.
• 1:17
  SPEAKER_01: You just have to think about it.
• 1:18
  SPEAKER_01: And I'm going to give you three examples today of exactly how to implement this into your social media strategy today and in your next few posts so that you can start getting leads and conversations from the efforts you're putting into social.
• 1:32
  SPEAKER_01: This is what we teach, and we really like make experts out of our agents inside the Instagram listing blitz group.
• 1:39
  SPEAKER_01: That is our group of 10 agents at a time who were teaching the formula to get clients from social.
• 1:47
  SPEAKER_01: Let's be honest, most agents are just kind of like you spend time doing social and it's it's either a complete waste of time because you get nothing from it, or you you know that it here's where most agents are at.
• 1:59
  SPEAKER_01: You know that your social efforts bring you some referrals now and then because people in your network, they see you, they they remember you, and they may not have remembered you and given you business otherwise.
• 2:10
  SPEAKER_01: So indirectly, and it it's really a hard way to measure this.
• 2:14
  SPEAKER_01: It's really hard to measure, but you know that social is leading to more business.
• 2:18
  SPEAKER_01: And it really is.
• 2:20
  SPEAKER_01: But if you can't directly tie new clients on a regular basis to the social media efforts, then a lot of times we're just doing it for like for dopamine.
• 2:31
  SPEAKER_01: I mean, to feel good whenever we see a view count go above a certain number or getting a certain number of comments.
• 2:38
  SPEAKER_01: I mean, all that stuff's great, but you're really just spinning your wheels.
• 2:43
  SPEAKER_01: And and social is not a money-making activity unless you follow a very specific framework.
• 2:48
  SPEAKER_01: The framework that I teach in my course, in my group, in my coaching is this specific posts done a certain way, right?
• 2:55
  SPEAKER_01: And there's an art and a science to that, but but specific posts with a call to action offering something of value called a lead magnet.
• 3:03
  SPEAKER_01: Post, call to action, lead magnet.
• 3:06
  SPEAKER_01: So adding on the call to action and the lead magnet, that is how you can get leads from literally any post.
• 3:13
  SPEAKER_01: It just takes a little bit of thought and planning ahead of time in putting it together.
• 3:16
  SPEAKER_01: So here's some here's three quick examples of posts you can do, calls to actions you can add, and lead magnets you can offer to get leads and hopefully conversations out of your next few posts.
• 3:29
  SPEAKER_01: So these are all real estate specific, and but I want you to just get the concept.
• 3:35
  SPEAKER_01: I want you to grasp the concept, and once you that's that's why I'm gonna give you three examples.
• 3:40
  SPEAKER_01: Once you get it, and it takes some practice, uh, once you get it, you're gonna be able to just turn on your lead flow whenever you want with a little bit of intentionality and thought before posting.
• 3:52
  SPEAKER_01: The first one, I see most agents doing this anyways.
• 3:56
  SPEAKER_01: This is a post that you're already doing, but you're not maximizing it.
• 4:00
  SPEAKER_01: So, what most agents do is they put out a post.
• 4:02
  SPEAKER_01: It's informative, it's educational, it's interesting, maybe it's entertaining, and you just kind of leave it at that.
• 4:08
  SPEAKER_01: And you hope that it was so overwhelmingly uh informative, so overwhelmingly like full of full of information and education that people cannot help, but go click to your profile, click the message button, get into your DMs and say, I need to hire you immediately.
• 4:25
  SPEAKER_01: Now, when you're doing great content and you get a ton of people to see it and they see it over and over and over and over, you will get business from it, for sure.
• 4:34
  SPEAKER_01: It just you're just making it hard on yourself.
• 4:38
  SPEAKER_01: So right now, you can actually do specific content with a call to action, offering a certain lead magnet, and start getting those leads today without getting hundreds of thousands or millions of views.
• 4:49
  SPEAKER_01: So the first post, this is something that you're already doing, is neighborhood highlight posts.
• 4:54
  SPEAKER_01: You're already highlighting what cool stuff is happening in your city.
• 4:58
  SPEAKER_01: Maybe it's a specific neighborhood and you're you're showing, maybe it's a video or a carousel post.
• 5:03
  SPEAKER_01: I'm gonna go with a carousel post for this example, but you're highlighting a certain neighborhood in your city.
• 5:10
  SPEAKER_01: And you're you're just showing visually and you know, putting text on there as well, showing all the different parts of that community that are awesome.
• 5:17
  SPEAKER_01: Like, hey, there's there's these restaurants.
• 5:19
  SPEAKER_01: It's walkable, uh, it's great for kids because there's all these parks, it has the school system, it's uh it has proximity to the mountains.
• 5:27
  SPEAKER_01: Look at the, you know, blah, blah, blah, blah, blah.
• 5:29
  SPEAKER_01: And you're just like, here's why you should live here.
• 5:31
  SPEAKER_01: Like, this place is incredible.
• 5:33
  SPEAKER_01: Let me show you all the all the ways it's incredible.
• 5:36
  SPEAKER_01: Most agents leave it at that.
• 5:38
  SPEAKER_01: Now, you need to add on a call to action and a lead magnet.
• 5:42
  SPEAKER_01: So, what do you offer?
• 5:44
  SPEAKER_01: Here's where we have to reverse engineer and think about what the what is the next step that you want somebody to take from that post.
• 5:51
  SPEAKER_01: Or word it another way, what is what what is the natural next step that they would want to take?
• 5:58
  SPEAKER_01: Or what is what is the natural follow-up question that they would have?
• 6:01
  SPEAKER_01: So in this case, you highlight a neighborhood, you make it look awesome.
• 6:04
  SPEAKER_01: People are like, okay, how can I get into that neighborhood?
• 6:07
  SPEAKER_01: You're just gonna jump ahead and tell them how.
• 6:11
  SPEAKER_01: So here's what you do: you do the post, and then if it's a carousel post, the very last slide, you're gonna add a call to action that says something like, Want to live here?
• 6:19
  SPEAKER_01: There's 37 homes for sale as of today in this neighborhood.
• 6:23
  SPEAKER_01: Comment the word move and I'll send you the full list.
• 6:27
  SPEAKER_01: Now, the you don't want to type all those words if it's a carousel.
• 6:31
  SPEAKER_01: Okay, that's more of something you'd say if it was a video.
• 6:34
  SPEAKER_01: But it's like, okay, there's actually like if you want to live here, there's this many homes available, and I'll send them to you.
• 6:40
  SPEAKER_01: Just comment this word on the post and I'll send it to you.
• 6:44
  SPEAKER_01: Then you have your many chat, and I'll give you a link here in a second to try many chat pro for free, which automatically takes the email addresses and sends them over to your CRM or many, uh, sorry, MailChimp.
• 6:58
  SPEAKER_01: Um, you can send them to wherever you want if you don't use MailChimp, but that's what I use.
• 7:01
  SPEAKER_01: So your many chat then del it responds to their comment and then it automatically sends them that list of homes that you've created.
• 7:10
  SPEAKER_01: So that could be if you're using Boomtown or KV Core or Follow Up Boss or Sierra or or even your MLS may have this, but you just set up a saved search, like certain criteria where all right, homes in this area, it just shows all of them.
• 7:24
  SPEAKER_01: And then it gives you, if it gives you a unique URL, you can then deliver that.
• 7:29
  SPEAKER_01: And then any if it KV Core works this way, I believe.
• 7:32
  SPEAKER_01: Um, sorry, not follow-up boss, because they're a CRM.
• 7:35
  SPEAKER_01: Um, they're not a website.
• 7:37
  SPEAKER_01: What's the other Lofty works this way, where if you set the parameters and it gives you a URL, anytime a home uh, you know, that meets those criteria comes on the market, it gets added to that page automatically.
• 7:48
  SPEAKER_01: The URL stays the same.
• 7:50
  SPEAKER_01: That's the key.
• 7:51
  SPEAKER_01: You could do a print off, but then what if one of those homes sells tonight and it's no longer available?
• 7:57
  SPEAKER_01: And then two homes come on the market that meet the criteria in that area and they're not on your PDF.
• 8:03
  SPEAKER_01: You don't like it's just ideal if you can have some sort of uh website, landing page, saved search, even if it's from your MLS that that can deliver that stuff.
• 8:12
  SPEAKER_01: And then you just have many chat deliver it.
• 8:14
  SPEAKER_01: And what's what's so crazy about this when you're that it wasn't that hard.
• 8:21
  SPEAKER_01: I mean, you're already doing posts like this, but now you're just adding on the call to action.
• 8:25
  SPEAKER_01: Hey, if you want to live here, there's actually 32 homes.
• 8:30
  SPEAKER_01: I'll send you the full list.
• 8:33
  SPEAKER_01: You can change the call to action where it's um there's there's 32 homes available and four of them are in the 300s.
• 8:41
  SPEAKER_01: Comment the word move, and I'll send you the list.
• 8:46
  SPEAKER_01: You can do that with a story as well.
• 8:48
  SPEAKER_01: If you're just telling that in a story, you can have them reply.
• 8:51
  SPEAKER_01: But that that's the post.
• 8:52
  SPEAKER_01: Neighborhood highlight post, in this case a carousel, call to action.
• 8:56
  SPEAKER_01: You want to live here?
• 8:57
  SPEAKER_01: There's this many homes, I'll send you the full list.
• 8:59
  SPEAKER_01: Here's what you do, comment this word.
• 9:02
  SPEAKER_01: So that commenting the word is the call to action.
• 9:06
  SPEAKER_01: And then uh the lead magnet is the list of homes for sale in that neighborhood.
• 9:12
  SPEAKER_01: So you made that neighborhood look great, and now you're just giving them the next step, which is if like, here, you can live here too.
• 9:17
  SPEAKER_01: Here's all the homes available.
• 9:19
  SPEAKER_01: So you made it easy for them.
• 9:21
  SPEAKER_01: And if the post itself did a great job of highlighting that neighborhood and making it look great, people are gonna want to see what homes look like there.
• 9:30
  SPEAKER_01: Like, how much are they?
• 9:31
  SPEAKER_01: What do they look like?
• 9:32
  SPEAKER_01: What can I afford to live in that neighborhood?
• 9:34
  SPEAKER_01: What would that look like?
• 9:35
  SPEAKER_01: I want to see these homes.
• 9:36
  SPEAKER_01: So you're just, you're just giving that, you're making it super easy for them so that their next follow-up question is, hey, how much do homes sell for?
• 9:44
  SPEAKER_01: Are there any available?
• 9:46
  SPEAKER_01: Um, I'd I'd like some information about living in that area.
• 9:49
  SPEAKER_01: You're just jumping right to the end and telling them how to get it easily.
• 9:52
  SPEAKER_01: So they don't have to call you, they don't have to talk to you, they just comment a word and your many chat system delivers it.
• 9:58
  SPEAKER_01: If you're not using ManyChat, the free version is pretty awesome, but I highly recommend you try out ManyChat Pro.
• 10:05
  SPEAKER_01: With this link I'm about to give you, you get 30 days for free with ManyChat Pro.
• 10:10
  SPEAKER_01: After that, if you're like, eh, I don't really need the Pro features, which you may not, just go to the free version.
• 10:15
  SPEAKER_01: But I use Pro.
• 10:16
  SPEAKER_01: I think it's well worth the$10 a month or whatever it is.
• 10:18
  SPEAKER_01: Depends on how many contacts you have.
• 10:20
  SPEAKER_01: I think I pay$26 a month for mine, but most people pay like 10.
• 10:24
  SPEAKER_01: It's massiveagentsociety.com slash many chat.
• 10:29
  SPEAKER_01: M-A-N-Y-C-H-A-T.
• 10:32
  SPEAKER_01: Many chat.
• 10:32
  SPEAKER_01: Not many, not little teeny chat, many chat.
• 10:36
  SPEAKER_01: As in there's so many of them.
• 10:37
  SPEAKER_01: Okay.
• 10:38
  SPEAKER_01: Post number two.
• 10:40
  SPEAKER_01: Affordability is a big issue right now.
• 10:43
  SPEAKER_01: And some of the best agents out there who are getting the most business are being the lighthouse in the storm.
• 10:50
  SPEAKER_01: And you're acknowledging it's really it's probably not a great time to buy a house.
• 10:55
  SPEAKER_01: But if you want to or need to, let me show you how to make it more affordable.
• 10:59
  SPEAKER_01: Let me high, let me show you how to do it cheaper.
• 11:01
  SPEAKER_01: Okay, so that's the premise of the posts.
• 11:04
  SPEAKER_01: You're gonna show them that maybe you do a post highlighting six ways to get a 4% interest rate.
• 11:10
  SPEAKER_01: And you teach them about assumable loans, you teach them about seller paid rate buy downs, you teach them about builder incentives that certain builders are doing, and you go through the list.
• 11:20
  SPEAKER_01: Okay.
• 11:20
  SPEAKER_01: So you've taught taught them about the thing.
• 11:22
  SPEAKER_01: Then your call to action could be: I actually put together a video that breaks down exactly how these work, plus a couple others that you may not know about.
• 11:32
  SPEAKER_01: Comment the word video and I'll send you the video.
• 11:36
  SPEAKER_01: It could be a guide.
• 11:37
  SPEAKER_01: It could be a landing page on your website, it could be whatever, but you're teasing them with the information and then saying, by the way, here there's more details and there's more of it.
• 11:48
  SPEAKER_01: Here's how you get it.
• 11:49
  SPEAKER_01: You just comment the word move or comment the word video and I'll send it to you.
• 11:53
  SPEAKER_01: Comment the word cheap and I'll send you this affordability guide.
• 11:57
  SPEAKER_01: Or this this home affordability guide isn't great marketing.
• 12:00
  SPEAKER_01: Let's see, I'm pulling this out of my ass on the spot.
• 12:03
  SPEAKER_01: Uh, that would be like your, let's see, buy a home today at 2021 interest rates.
• 12:10
  SPEAKER_01: There you go.
• 12:11
  SPEAKER_01: Like that, that's a good one.
• 12:12
  SPEAKER_01: And just show them the different ways to get a cheaper, you know, buy house cheaper.
• 12:17
  SPEAKER_01: So there's one.
• 12:18
  SPEAKER_01: Post number three, okay.
• 12:21
  SPEAKER_01: You're going to be breaking news about a community.
• 12:24
  SPEAKER_01: Maybe you just learned that there's a Trader Joe's coming to your neighborhood, or there's a top golf being built, or there's a new community center, or whatever.
• 12:33
  SPEAKER_01: There's something coming to town that people are going to be excited about and they're going to share the crap out of this.
• 12:37
  SPEAKER_01: Okay.
• 12:38
  SPEAKER_01: Now, um, let's let's just say it's a new build community for the sake of this post.
• 12:45
  SPEAKER_01: There's a new community that just got announced.
• 12:47
  SPEAKER_01: They're going to start building.
• 12:48
  SPEAKER_01: There's going to be homes, there's going to be condos, there's going to be apartments, it's going to be walkable, there's going to be a lake and all this cool stuff.
• 12:55
  SPEAKER_01: Okay.
• 12:55
  SPEAKER_01: People are going to want to live there.
• 12:56
  SPEAKER_01: And you're one of the first people to know about it.
• 12:58
  SPEAKER_01: So you're kind of the gatekeeper of that information.
• 13:01
  SPEAKER_01: So you say, look, homes here don't you homes in this area may not ever hit the MLS.
• 13:07
  SPEAKER_01: They usually sell before they hit the MLS.
• 13:09
  SPEAKER_01: So I happen to know that there's 16 of these homes for sale right now.
• 13:13
  SPEAKER_01: Comment the word new and I'll send you the list.
• 13:17
  SPEAKER_01: You've become you've made yourself the gatekeeper to something that they want.
• 13:21
  SPEAKER_01: Right?
• 13:22
  SPEAKER_01: You you highlighted that here's a new community.
• 13:24
  SPEAKER_01: There's brand new homes.
• 13:26
  SPEAKER_01: You get to pick your carpet, pick your paint, pick your cabinets, pick your landscaping, all like your style of home, all the stuff you get to pick it.
• 13:34
  SPEAKER_01: It'll be brand spanking new.
• 13:37
  SPEAKER_01: Homes don't usually hit the MLS, but I can give you the list of homes for sale there.
• 13:42
  SPEAKER_01: They just have to comment and then you send it to them.
• 13:45
  SPEAKER_01: And when they comment, it asks for their email address.
• 13:47
  SPEAKER_01: Once they put in their email, boom, it gives them the list of homes.
• 13:51
  SPEAKER_01: And there you go.
• 13:53
  SPEAKER_01: Now you have a lead, and it's not just any lead.
• 13:55
  SPEAKER_01: It's a hot lead that you know is looking for homes to buy in a specific area.
• 14:01
  SPEAKER_01: That's a pretty damn hot lead.
• 14:03
  SPEAKER_01: So there you go.
• 14:04
  SPEAKER_01: Three posts that with a little bit of thought, a little bit of uh a forethought and preparation, you can turn these posts that you're probably going to do anyways into lead magnets, into posts that will uh fill up your pipeline and lead to conversations.
• 14:22
  SPEAKER_01: Now, what there's a lot of trial and error.
• 14:27
  SPEAKER_01: There's a science to this stuff, right?
• 14:29
  SPEAKER_01: The ideas are great, but how you package them up, how you actually deliver it visually, how you actually uh like come up with the post and create it and put it out there is everything.
• 14:40
  SPEAKER_01: So that's that's what we help, that's what we do inside the Instagram Listing Blitz.
• 14:44
  SPEAKER_01: So if you want to apply or get on the wait list for the next round, which might not start for another 30 days or so.
• 14:52
  SPEAKER_01: But if you want to be one of the 10 agents inside the Instagram Listing Blitz coaching group, go to MassiveAgen Society.com slash blitz.
• 15:01
  SPEAKER_01: There we go.
• 15:02
  SPEAKER_01: MassiveAgen Society.com slash blitz.
• 15:05
  SPEAKER_01: You can fill out the application.
• 15:07
  SPEAKER_01: Just know that if you're doing that now, like what mid-October to the, you know, to the end of October into early November, you're gonna be put on the wait list, but there's only 10 spots.
• 15:17
  SPEAKER_01: So I'm gonna go first come, first serve to those who actually apply.
• 15:20
  SPEAKER_01: And we'll do a little interview, see if you're a good fit, and then give you a chance to claim your spot even before the next round starts.
• 15:27
  SPEAKER_01: Uh the this is only for serious agents who are already creating content.
• 15:32
  SPEAKER_01: You're already, you're you're you're already consistently doing what you should be doing.
• 15:36
  SPEAKER_01: You don't lead, you don't need to learn how to post, you don't need to learn how to use Instagram.
• 15:41
  SPEAKER_01: You're doing the right, the right stuff.
• 15:44
  SPEAKER_01: You're just missing what it, you're just missing certain parts that leads to business.
• 15:48
  SPEAKER_01: So if you're posting and feel like social is a waste of time because you're not getting business, I have the framework to show you how to get two or three or four or five deals every single month from the same efforts and possibly spend even less time posting, less time creating than you are currently.
• 16:05
  SPEAKER_01: So MassiveAgen Society.com slash blitz to apply, get on the wait list for the next round because our current round is full and underway.
• 16:14
  SPEAKER_01: Thank you so much for listening.
• 16:16
  SPEAKER_01: I hope this was helpful.
• 16:17
  SPEAKER_01: Go do these posts.
• 16:18
  SPEAKER_01: Like please do these and then use this framework, use these ideas to inspire you to do a bunch of others.
• 16:25
  SPEAKER_01: But I hope that what at a minimum you're you're leaving today, understanding that if you if you can do a if you can do a great call to action to a thing of value, that's kind of the next step from the content.
• 16:38
  SPEAKER_01: It's kind of like the, you know, here's the great neighborhood.
• 16:41
  SPEAKER_01: Oh, cool.
• 16:42
  SPEAKER_01: Here's homes you can buy in that neighborhood if you want to live in the neighborhood.
• 16:46
  SPEAKER_01: If you can get all that right through some practice, you can get so many leads and so much business from social.
• 16:52
  SPEAKER_01: It just takes practice, it takes reps.
• 16:55
  SPEAKER_01: And hopefully, hopefully you're willing to put in the work to do that.
• 16:58
  SPEAKER_01: And if you want the cheat code and to do it fast, join either the Massive Agent Society on school or get on the wait list for the next Instagram listing blitz group, which we only take 10 agents at a time for.
• 17:10
  SPEAKER_01: Thank you so much for listening.
• 17:11
  SPEAKER_01: Please share this with any agent who needs to hear it.
• 17:13
  SPEAKER_01: Share it with your team leader, your broker, your friends, share it in a freaking Facebook group.
• 17:18
  SPEAKER_01: Go blast this in lab code agents, if you would.
• 17:21
  SPEAKER_01: I've been I was banned from that group long ago.
• 17:23
  SPEAKER_01: I don't even remember what for, but they kicked me out of lab code agents many years ago.
• 17:27
  SPEAKER_01: I kind of forgot they existed till now, to be honest with you.
• 17:29
  SPEAKER_01: But go plaster that group with links to this episode.
• 17:33
  SPEAKER_01: That'd be fantastic.
• 17:35
  SPEAKER_01: That's great.
• 17:36
  SPEAKER_01: I appreciate you all.
• 17:37
  SPEAKER_01: I'll be back next week with another episode of the Massive Agent Podcast.
• 17:40
  SPEAKER_01: Take care.