Latest / Influencer Confidential / Why Creators Should Attend Live Events #305

Transcript

Why Creators Should Attend Live Events #305 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in. If you are feeling stuck in your
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  Speaker 1: creator business, maybe it's stuck financially, you're a money rut,
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  Speaker 1: things aren't happening for you. Maybe you're in a content rut.
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  Speaker 1: You're just not feeling it anymore, or just generally feeling
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  Speaker 1: ick or maybe not even in love with your business.
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  Speaker 1: That happens all the time where we're just like, do
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  Speaker 1: I even like what I'm doing anymore? I think these
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  Speaker 1: are very normal thoughts. But something that I think is
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  Speaker 1: a remedy and I truly believe in this is going
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  Speaker 1: to live creator events, and I think it is something
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  Speaker 1: that can really help you in ways that you can't
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  Speaker 1: even measure until after the fact. So what I want
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  Speaker 1: to talk about in today's PPIP episode is really share
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  Speaker 1: with you my true perspective on why creators should be
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  Speaker 1: attending live events as part of their fiscal year strategy
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  Speaker 1: like put budget in it, invest in it, you guys.
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  Speaker 1: I have gone to multiple conferences this year myself. I
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  Speaker 1: went to a Create Cultivate event earlier this year for
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  Speaker 1: south By Southwest in Austin, Texas. I also went to
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  Speaker 1: another Create Cultivate event for moms in South Florida. I
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  Speaker 1: went to what to Travel Creator conferences. I went to
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  Speaker 1: TBEX and the Women in Travel Summit, And I kid
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  Speaker 1: you not, every single time I go to these events,
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  Speaker 1: I feel better. I feel better about my business. I
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  Speaker 1: take something from it because here is the thing. Proximity matters.
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  Speaker 1: If you could literally go up to someone or meet
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  Speaker 1: a brand in person, you're like skipping the line. Your
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  Speaker 1: ability to make money, not in that very moment right,
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  Speaker 1: but like after the fact intensifies, especially if you want
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  Speaker 1: to make money as a creator with brand deals. Tell
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  Speaker 1: people all the time, go meet that brand in person.
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  Speaker 1: An email is great, y'all know me. I teach pitching
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  Speaker 1: and emails. I teach cold outreach. But I'm like, if
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  Speaker 1: you can get in person, get someone's card, connect, meet
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  Speaker 1: them for a coffee because you're going by their booth,
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  Speaker 1: there's something just magnetic that happens. And I cannot tell
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  Speaker 1: you nine times out of ten. When I talk to
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  Speaker 1: creators and they go to these events and they meet
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  Speaker 1: brands and they're able to go up to the brand
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  Speaker 1: and connect with them, They're like, Nina, I was able
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  Speaker 1: to get way more business than if I would have
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  Speaker 1: just pitched them randomly. Right, So, in person for meeting brands,
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  Speaker 1: in person for meeting other creators. I met a creator
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  Speaker 1: friend of mine. Her name is mone Hanbrick. She is
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  Speaker 1: the founder of an amazing travel influencer website blog, The
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  Speaker 1: Traveling Child. She is killing it. She has been killing it.
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  Speaker 1: We have partnered together, we have worked together. I met
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  Speaker 1: her at an event many many years ago, and the
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  Speaker 1: coolest thing about our story is that she started off
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  Speaker 1: at this event. She was at Ubie. I was the
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  Speaker 1: one speaking at this event, and she was introduced to
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  Speaker 1: me by a mutual friend. She was like, I want
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  Speaker 1: to meet me, and I want to meet that girl
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  Speaker 1: from Sidewalker Daily. Lo and behold. We live twenty minutes
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  Speaker 1: from each other. We go to lunch, we meet each
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  Speaker 1: other now in person. Our kids are friends. Like. We
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  Speaker 1: have developed this awesome relationship with another creator who I
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  Speaker 1: now mastermind with. I go to with questions and issues.
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  Speaker 1: So you're not just meeting brands, You're meeting other creators
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  Speaker 1: and people. You guys want to do it alone. Everyone
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  Speaker 1: wants to be a hero, but like you need your
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  Speaker 1: people and meeting people in real life. Meeting other creators
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  Speaker 1: in real life is so very important and also fun. Fact,
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  Speaker 1: I am going to be going to the Create and
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  Speaker 1: Cultivate Festival. I am so excited. They did it last year.
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  Speaker 1: They basically called it like Coachella, but for business owners.
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  Speaker 1: You guys, There's expected to be around four thousand people.
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  Speaker 1: There's an entire creator compound. There's going to be sessions, networking.
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  Speaker 1: The headliners are Alex Earl and Emma Greed. We have
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  Speaker 1: a mega influencer turned brand founder and obviously Ema Greed
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  Speaker 1: here at Sidewalker we are reading her book part of
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  Speaker 1: our book club. So you again are in the room
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  Speaker 1: with people, y'all. You have opportunities to ask questions, network connect.
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  Speaker 1: We're going to be at festival. I actually have a
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  Speaker 1: discount for you guys. I don't know if you guys remembered,
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  Speaker 1: but I actually interviewed the CEO, Marina Middleton, last year
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  Speaker 1: before festival. You guys can listen to the episode below,
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  Speaker 1: but they actually gave me a discount code for twenty
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  Speaker 1: percent off of your guys's ticket. So if you guys
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  Speaker 1: want to come to festival, I'm going to be there,
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  Speaker 1: make sure you use my code for twenty percent off.
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  Speaker 1: It's nina Za twenty. You just use that at checkout.
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  Speaker 1: You're gonna get twenty percent off. And again, make sure
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  Speaker 1: you comment below if you are going to go, so
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  Speaker 1: that we can meet up and we can meet in person,
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  Speaker 1: because again I'm investing going to this conference. I know
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  Speaker 1: that I want to meet other creators, businesses, network, all
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  Speaker 1: of it. If I'm putting my money into it, I
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  Speaker 1: think you guys should too. We bought our tickets full price.
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  Speaker 1: We are ready to rock and roll and I hope
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  Speaker 1: you guys will join us. Also, another thing I have
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  Speaker 1: personally done at events that has made me a lot
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  Speaker 1: of money and it has been a really great use
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  Speaker 1: of my time is content. Like I'm going to an event,
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  Speaker 1: my outfit's going to look good, I'm going to have backgrounds.
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  Speaker 1: I'm going to use it as an opportunity to get content,
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  Speaker 1: and everyone is shooting content, so it's like you're all
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  Speaker 1: in it together, especially if you're like a business owner
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  Speaker 1: or a founder, like get a photographer. If you're speaking
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  Speaker 1: at an event, have that photographer come, Even if you're not,
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  Speaker 1: using it as an opportunity to get fresh content is
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  Speaker 1: always amazing. One of the things that I always tell
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  Speaker 1: creators I love about going to events is the sessions
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  Speaker 1: and the way to learn. You're learning in a workshop style.
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  Speaker 1: Some are workshop sessions where you're actively doing things, and
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  Speaker 1: some are just like panels. But again, you are listening
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  Speaker 1: to people who walk the walk and talk the talk.
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  Speaker 1: Like when I was at the Create Cultivate event and
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  Speaker 1: Austin the founder of Poppy you know, the beverage brand,
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  Speaker 1: the lady who sold her company for over a billion
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  Speaker 1: dollars to PEPSI, yeah, she was the speaker. You are
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  Speaker 1: learning from this level of people in the room, and
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  Speaker 1: you want to be in the room having these conversations
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  Speaker 1: because these events are where the magic happens. Imagine I
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  Speaker 1: hit her up after on LinkedIn being like, I went
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  Speaker 1: to your event, I'd love to bring you on the podcast.
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  Speaker 1: Like now we have something in common, right, I can
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  Speaker 1: literally use that as an opportunity to reach out. And
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  Speaker 1: that's again why I think if you have a strategy
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  Speaker 1: in place, you research the speakers, you're thinking strategically, like,
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  Speaker 1: you can make a lot out of these events for us.
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  Speaker 1: It's also really important to stay on top of industry trends.
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  Speaker 1: If you ad a corporate job, maybe you would have
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  Speaker 1: to go to conferences to understand your industry and understand
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  Speaker 1: what's happening. While as a creator, guess what, this is
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  Speaker 1: your job. You need to be on top of the industry.
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  Speaker 1: You need to know what's happening. You need to be
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  Speaker 1: aware of these trends. And when you go to these events,
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  Speaker 1: you find out what is happening today, not theory, not
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  Speaker 1: in fluff, but actually in practice. And I think it
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  Speaker 1: is such a great way to understand the future of
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  Speaker 1: our industry is going to these events. I personally love
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  Speaker 1: events that have learning mixed with networking, mix with experiences.
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  Speaker 1: That's why I'm personally really excited for creating Cultivates Festival
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  Speaker 1: this year because I know they're going to have amazing
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  Speaker 1: brand activations and I get inspired, Like when I see
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  Speaker 1: a brand doing cool stuff, I'm like, ooh, like that's
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  Speaker 1: so interesting, maybe we could do that. It just gets
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  Speaker 1: you thinking differently about your business. Also, I want to say,
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  Speaker 1: and something that creating Cultivate has done for me. It
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  Speaker 1: always makes me feel like the smallest fish in the pond,
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  Speaker 1: and I actually really like that. I want to learn
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  Speaker 1: from people smarter than me, richer than me, more developed
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  Speaker 1: than me professionally. Right, So you want to be in
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  Speaker 1: spaces like again, I have not told my company for
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  Speaker 1: a billion dollars, I want to be in the room
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  Speaker 1: with women who have And I think that it's a
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  Speaker 1: mindset of like love of learning, but also putting yourself
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  Speaker 1: in these rooms. The festival event's going to be really
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  Speaker 1: fun because they have a creator compound. It's like block party, tattoos, activations,
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  Speaker 1: learning music. They're gonna have a musical headliner. Last year
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  Speaker 1: was Doci. I don't know who it's going to be
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  Speaker 1: this year they're about to announce it. They said it's
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  Speaker 1: a hip hop artist who's also a founder, so who knows.
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  Speaker 1: But again, business doesn't have to be boring. So going
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  Speaker 1: to these type of events and again investing in yourself
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  Speaker 1: is just the unluck that you may need. So again,
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  Speaker 1: if you want to come to festival, party with us,
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  Speaker 1: learn with us, build with us, use my code Nina
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  Speaker 1: Za twenty for twenty percent off your ticket. Let me
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  Speaker 1: know you're coming so I can actually meet you in
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  Speaker 1: person and we can connect. And like I said, y'all,
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  Speaker 1: if there's anything that you're gonna invest in your business,
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  Speaker 1: invest in expanding your mind, meeting people, experiences, brands, all
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  Speaker 1: of that, I know you're gonna love it. I can't
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  Speaker 1: wait to be there and I hope to see you
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  Speaker 1: guys in LA. I hope you enjoyed today's episode. If
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  Speaker 1: you did, make sure to rate, review, and subscribe to
• 8:23
  Speaker 1: our show and visit Sidewalkerdaily dot com for more resources
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  Speaker 1: on all things influencer, marketing and social media. Until next time,