Latest / The Sell Like A Leader Podcast
The Science of Scaling: The 3 Steps to Knowing You're Ready with Mark Roberge – Ep 41
David Kreiger sits down with Mark Roberge, Co-Founder and Managing Partner of Stage 2 Capital, founding CRO of HubSpot, and senior lecturer at Harvard Business School, to break down the three-step framework behind his new book, The Science of Scaling — a data-driven answer to the question most founders never rigorously address: when to scale.
In this episode, they cover:
Why the metrics most founders use to "prove" product-market fit are actually the wrong ones
The three-variable formula for building your own leading indicator of retention
The real reason churn gets blamed on customer success…
The skinny
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