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The Anti-Climactic Marketing Reveal · Outspoken the Podcast

0:02
Speaker 1: Hello and welcome to Outspoken. It's your dose of the
0:05
Speaker 1: hottest influencer and pop culture news twice a week. I'm
0:09
Speaker 1: Amy Torber and coming up on today's show, Kik's marketing
0:13
Speaker 1: stunt that didn't live up to expectations. UK crowds flocked
0:18
Speaker 1: to see Anna Paul and Sarah's Day called out for
0:21
Speaker 1: an alleged car park incident. But first, pyjama entrepreneur Sophie
0:25
Speaker 1: Keisha's push to resurrect her mummy blogger career is reaching
0:29
Speaker 1: fever pitch. Over the weekend, Sophie revealed the intimate moment
0:34
Speaker 1: she broke her pregnancy news to her daughter, Florence, and
0:37
Speaker 1: shared her gender reveal to her 200,000 followers. Now, Sophie,
0:42
Speaker 1: on Friday's show, we discussed how Sophie has launched a
0:45
Speaker 1: new family vlogging channel. And over the weekend, she dropped
0:48
Speaker 1: her second video. How did this one fare? Well, it
0:51
Speaker 1: fared a lot better. So since Friday, Sophie's subs count
0:54
Speaker 1: has risen to 335. And at the time of recording,
0:59
Speaker 1: this recent video has 38,000 views. So there's definitely a
1:02
Speaker 1: lot more interest around her pregnancy. Now, Sophie's second YouTube
1:07
Speaker 1: video was entitled, Hey Flossie, You're a Big Sis. And
1:11
Speaker 1: this video was really a fly on the wall look
1:13
Speaker 1: at how Sophie broke the news to her seven-year-old daughter, Florence.
1:17
Speaker 1: She had planned on keeping it a secret from Florence
1:20
Speaker 1: up until the 12-week mark as she was concerned she
1:23
Speaker 1: might start telling people at school. Interestingly, She told her
1:27
Speaker 1: son Bobby before Florence because he's 10, so he's three
1:31
Speaker 1: years older, and she thought that he would be able
1:33
Speaker 1: to keep it under wraps. How do you feel about
1:35
Speaker 1: her telling one child and not the others? Well, this
1:37
Speaker 1: happened a bit when we were growing up because you
1:39
Speaker 1: couldn't keep a secret. That's not true. Yeah. Not keeping
1:44
Speaker 1: a secret part. I'm not good at keeping secrets, but
1:46
Speaker 1: I don't think that they told you things.
1:48
Speaker 2: I think they just didn't. Well, unless I'm just finding
1:49
Speaker 2: out about that now.
1:50
Speaker 1: Well, I hate to break it to you, but there
1:52
Speaker 1: were some secrets kept from you. It's an interesting move, though,
1:54
Speaker 1: because it's not as if Bobby is a teenager. He's
1:57
Speaker 1: only 10 years old. Mm.
1:58
Speaker 2: Obviously, he did do a good job at keeping a
2:00
Speaker 2: secret though.
2:02
Speaker 1: Now, Sophie ended up having to reveal the news to
2:04
Speaker 1: Flossie earlier because during her first trimester, she started to
2:08
Speaker 1: feel really sick and she was struggling to find the
2:11
Speaker 1: energy to do anything during the school holidays. And she
2:14
Speaker 1: said that she started to feel like a really shit
2:16
Speaker 1: mom and she wanted to explain to Flossie why. Here's
2:20
Speaker 1: how she broke the news to her. You're my little baby,
2:23
Speaker 1: but you are how old now? Seven. Seven years old.
2:28
Speaker 2: And you're not in nappies anymore.
2:30
Speaker 3: And you're not having a bottle anymore. Oh, my God.
2:37
Speaker 3: I still like milk.
2:38
Speaker 1: Yeah. And you know how Mummy has been so sick lately?
2:41
Speaker 3: Mummy's just been so tired.
2:46
Speaker 2: Can you think why?
2:48
Speaker 1: Because of working.
2:51
Speaker 3: Yeah, working a lot, hey?
2:52
Speaker 1: Yeah.
2:53
Speaker 2: She's always so tired, isn't she?
2:55
Speaker 1: Yeah.
2:56
Speaker 2: But there is another reason.
2:57
Speaker 1: What?
2:58
Speaker 2: What's something you have wanted for a very long time?
3:03
Speaker 1: You are going to be kidding me. Oh, my God.
3:06
Speaker 3: What is something you've wanted for a very long time?
3:11
Speaker 3: Another silver ring.
3:13
Speaker 1: Mummy's having a baby. There's a baby in my belly.
3:16
Speaker 2: Oh, my God.
3:18
Speaker 1: Oh, my God. This was a very sweet clip and
3:22
Speaker 1: you can tell how genuinely excited Flossie was. She even
3:26
Speaker 1: shed a few tears after finding out the news. And
3:29
Speaker 1: I can tell why Sophia started a family channel because.
3:32
Speaker 2: Flossie provides great content.
3:34
Speaker 1: Like she is awesome. funny. Was she aware that the
3:37
Speaker 1: camera was up? Yeah, they set it up. Oh, okay.
3:39
Speaker 1: I suppose Sophie films most of her life, so it's
3:41
Speaker 1: probably not that big of a deal. Well, I got
3:43
Speaker 1: the vibe that she's announced to her, hey, we're doing
3:45
Speaker 1: a family channel. And I'm sure at Flossie's school, all
3:49
Speaker 1: of the kids.
3:49
Speaker 2: Want to be YouTubers.
3:50
Speaker 1: So it's probably quite cool being like, wow, my mom
3:52
Speaker 1: has all these followers. We're starting up a YouTube channel. channel.
3:54
Speaker 1: And Flossie probably was aware that Sophie and Maddie were
3:57
Speaker 1: going through fertility treatment together the year prior. So it
4:00
Speaker 1: must have been a topic of conversation in their household. Well, yeah,
4:04
Speaker 1: Sophie said that Flossie has been wanting a sibling for
4:06
Speaker 1: so long now, in particular, a sister. Now, when questions
4:11
Speaker 1: turned to the baby's gender, Sophie told Flossie that they'd
4:14
Speaker 1: be holding a gender reveal. And at this point, it's
4:17
Speaker 1: where Flossie made it very clear that she wanted a sister.
4:19
Speaker 1: She She will never feed him and never change him.
4:24
Speaker 1: We also found out in this YouTube video that Sophie
4:28
Speaker 1: had broken the news to her ex-husband, Jared, already. It's
4:31
Speaker 1: interesting that she even divulged that piece of information. Well,
4:34
Speaker 1: she's clever. She knows that people are invested in her
4:38
Speaker 1: former relationship with Jared and she wants to put rumors
4:42
Speaker 1: to bed that there's a rift going on between them
4:45
Speaker 1: because he does have a new partner now.
4:46
Speaker 2: She wants everyone to know that they're happy families.
4:48
Speaker 1: I wonder if people messaged her asking if he was
4:50
Speaker 1: a sperm donor. That's the thing. After Sophie made her
4:53
Speaker 1: pregnancy announcement, there were a lot of questions of people saying,
4:56
Speaker 1: who's the father? And I thought it was fairly obvious
4:59
Speaker 1: that it was a sperm donor because of her previous
5:02
Speaker 1: situation with Maddie, how they'd been going through IVF. Maybe
5:06
Speaker 1: people were asking who's the father in terms of, is
5:08
Speaker 1: it a friend that's donated their sperm?
5:10
Speaker 3: Yeah.
5:11
Speaker 1: I think people are saying, oh, is it Jared or
5:13
Speaker 1: who is it?
5:13
Speaker 2: Someone that they know.
5:14
Speaker 1: She hasn't come out and confirmed any of this information
5:17
Speaker 1: and it really isn't anyone's business. Now on Friday night,
5:21
Speaker 1: Sophie held a small gender reveal dinner with her kids
5:24
Speaker 1: and a couple of friends, two of which play for Essendon.
5:27
Speaker 1: And this is worth mentioning because Sophie was previously dating
5:32
Speaker 1: an Essendon.
5:32
Speaker 2: Player called Sophie van der Heuvel.
5:35
Speaker 1: And she was a notable absentee, yet two other Essendon
5:38
Speaker 1: players were there. Does she go for Essendon? I think, yeah,
5:41
Speaker 1: I think she does.
5:43
Speaker 2: I think so.
5:44
Speaker 1: She's always got these athletes around. Sophie Vanderhoof will not
5:47
Speaker 1: being at this dinner clearly shows that they're not getting
5:50
Speaker 1: back together. They're no longer a thing. It's pretty clear
5:53
Speaker 1: that Sophie is keen to drive up her social media
5:55
Speaker 1: engagement levels with these baby milestones because ahead of the
6:00
Speaker 1: big reveal, she shared a video of herself dressed up
6:03
Speaker 1: with her bump front and center with the caption, boy
6:06
Speaker 1: or girl, I never found out what my babies were
6:09
Speaker 1: and had no intention this time around until Bobby and
6:12
Speaker 1: Floss demanded a gender reveal. So let's do this, babies. Now,
6:16
Speaker 1: I found this caption confusing because in her YouTube video
6:20
Speaker 1: with Flossie, Sophie was the one who told Flossie, we're
6:24
Speaker 1: going to be doing.
6:24
Speaker 2: A gender reveal.
6:25
Speaker 1: Ha ha. I wonder if she's trying to play down
6:28
Speaker 1: her desire to have one because she doesn't want to
6:30
Speaker 1: be accused of trying to generate more baby content to
6:33
Speaker 1: draw in followers. It was amusing because in the comment section,
6:37
Speaker 1: there are a lot of people making a big fuss
6:38
Speaker 1: because Sophie was wearing a ring with three blue stones
6:42
Speaker 1: and they thought this must be a clue. But she confirmed,
6:45
Speaker 1: I've had this ring for 12 months. I genuinely don't know.
6:48
Speaker 1: I'm being surprised. You would never be so brazen because
6:52
Speaker 1: in this reel, they zoomed up on the blue ring. Now,
6:55
Speaker 1: Sophie opted for a white heart-shaped vintage cake with Oh
6:59
Speaker 1: Baby written on it. And she was very quick to
7:01
Speaker 1: share the news on socials, posting a photo of her
7:04
Speaker 1: daughter Flossie cheering and pumping her fists in the air
7:07
Speaker 1: as a pink center was revealed. And this photo is
7:11
Speaker 1: classic because in the background, whilst Flossie is celebrating, you
7:15
Speaker 1: can see her brother Bobby with a very red face
7:18
Speaker 1: and his head in his hands while Sophie is clearly
7:21
Speaker 1: having to console him over the news. Gosh, this is
7:23
Speaker 1: giving me flashbacks to Sarah's day's baby reveal. There's always
7:27
Speaker 1: someone who's unhappy. That's why they're always so awkward. Now,
7:30
Speaker 1: Sophie captioned the post, case closed, and followers were quick
7:34
Speaker 1: to comment on Bobby's reaction with influencer Tully Smythe writing,
7:38
Speaker 1: Bobby looks thrilled and a follower wrote, never has a
7:41
Speaker 1: picture said a thousand words ever rung more true. Sophie
7:45
Speaker 1: thanked her followers for their messages and wrote, yes, Bobby
7:48
Speaker 1: is okay. Someone was going to be disappointed either way,
7:51
Speaker 1: but he was laughing saying, no, another one dancing around
7:54
Speaker 1: the house singing Jojo Siwa. Sophie really is bearing it
7:59
Speaker 1: all on social media because on Sunday night, a video
8:02
Speaker 1: popped up of her asking Flossie if she wanted to
8:05
Speaker 1: feel her pregnant belly.
8:07
Speaker 2: This is what unfolded.
8:08
Speaker 3: You want to look at it now?
8:11
Speaker 1: Mm-hmm. Mum! That was Bobby. Bobby! That wasn't me. I
8:20
Speaker 1: love how Sophie's like, it wasn't me. It actually totally
8:24
Speaker 1: looked like it was her in that vision. What you
8:26
Speaker 1: also can't see in that vision is they start playing
8:29
Speaker 1: this beautiful music. It's all in black and white as
8:32
Speaker 1: Flossie's touching Sophie's belly.
8:34
Speaker 2: And then out of nowhere, Flossie starts grabbing.
8:36
Speaker 1: Her mum's boobs and starts pushing them up and moving
8:39
Speaker 1: them side to side.
8:41
Speaker 2: Oh, this made me laugh so much.
8:43
Speaker 1: Keeping it real for the gram. We also got a
8:46
Speaker 1: bit of an insight into the name selection process. So
8:49
Speaker 1: on Saturday morning, Sophie shared Flossie's name suggestions.
8:54
Speaker 2: Floss, quickly tell everyone, what are your top three names
8:56
Speaker 2: for your sister?
8:58
Speaker 1: So the third one is Zadie.
9:03
Speaker 3: Zadie.
9:03
Speaker 1: Yeah. The second is Nora. Nora, beautiful. And the first
9:09
Speaker 1: one is Olive. Olive for the first one. Thank you.
9:14
Speaker 1: It looks like Sophie is keeping her girl's names close
9:17
Speaker 1: to her chest and a secret from her daughter because
9:20
Speaker 1: she probably doesn't want her blurting them out to everyone
9:22
Speaker 1: because this is another money-making moment. That is something that
9:26
Speaker 1: influencers start using is the big grand name reveal. I
9:30
Speaker 1: don't mind the name Olive. I think that's quite cute.
9:32
Speaker 2: Yeah, some of them are pretty cute.
9:34
Speaker 1: Now, when it comes to baby names, Sophie has an
9:37
Speaker 1: interesting track record because When Florence was born, Sophie actually
9:41
Speaker 1: named her Betty Margaret. And then two weeks later, she
9:45
Speaker 1: backflipped and said she didn't like the name and announced
9:48
Speaker 1: on Instagram that she was changing it to Florence Betty.
9:51
Speaker 2: So she probably wants to make.
9:52
Speaker 1: Sure that she sees this baby and sees what they
9:55
Speaker 1: look like before setting a name in stone. Well, as
9:58
Speaker 1: we discussed on Friday's show, it's clear that Sophie is
10:01
Speaker 1: trying to resurrect her former mummy blogging days. Yeah, because
10:04
Speaker 1: she really built a very engaged community when she was
10:07
Speaker 1: known as the young mummy and that helped her with
10:10
Speaker 1: her string of businesses and also bring in a huge
10:13
Speaker 1: amount of endorsement deals.
10:15
Speaker 2: And they seem to have been on the decline.
10:17
Speaker 1: And whilst we said on Friday that she lost followers
10:20
Speaker 1: on the day that she broke her baby news. In
10:22
Speaker 1: the past few days, she has gained over a thousand
10:26
Speaker 1: new followers as she starts to trickle out more baby
10:28
Speaker 1: content and her last three posts have fared well. So
10:32
Speaker 1: the gender reveal got 20,000 likes and the other two
10:35
Speaker 1: posts got around the 10,000 like mark. This is in
10:39
Speaker 1: comparison to her past content, which had been only hitting
10:41
Speaker 1: around 1,000 likes. With all of the engagement comes the trolls.
10:45
Speaker 1: So one woman wrote, kids must be so confused. And
10:49
Speaker 1: Sophie reshared the comment and she even shared the lady's
10:52
Speaker 1: name and profile photo and wrote, no, not at all.
10:55
Speaker 1: For 10 and seven, they are clearly much more educated
10:57
Speaker 1: than you. And she shared a clown emoji. I think
11:00
Speaker 1: it's really awful that people are making comments like this
11:03
Speaker 1: and speculating about who the father is and making comments
11:07
Speaker 1: that children will be confused clearly because she's decided to
11:10
Speaker 1: do it on her own. There's a lot of women
11:12
Speaker 1: who find themselves in a situation where where they do
11:14
Speaker 1: have to have a child on their own or they
11:16
Speaker 1: choose to have another child on their own. And I
11:18
Speaker 1: think that what Sophie's doing here is whilst, yes, I
11:21
Speaker 1: question some of the strategy around what she's sharing and
11:24
Speaker 1: whether it is invading her children's privacy, I think it's
11:28
Speaker 1: important for single women to be seeing someone doing it
11:31
Speaker 1: on their own and going through the IVF route. And
11:34
Speaker 1: I'm sure that she will open up in more detail
11:37
Speaker 1: about her.
11:38
Speaker 2: Decision to go through IVF. Do you want to know
11:40
Speaker 2: some TMI?
11:42
Speaker 1: Popular Instagram account InfluencerUpdatesAU has revealed Sarah's day allegedly has
11:48
Speaker 1: no etiquette when it comes to parking. So occasionally the
11:52
Speaker 1: account runs a segment called Blind Items where followers write
11:56
Speaker 1: in with unverified stories about influencers and the names of
12:00
Speaker 1: the influencers are concealed for the general public but revealed
12:04
Speaker 1: to paid subscribers. So I really hope Amber doesn't mind
12:07
Speaker 1: us sharing this one, but it's too funny not to. Now,
12:10
Speaker 1: one follower wrote in saying, Blank blatantly took my car
12:15
Speaker 1: park when I had my indicator on rude. Now, Blank
12:19
Speaker 1: is Sarah's day, and that was revealed to Amber's subscribers.
12:22
Speaker 1: And again, this story is unverified. But I think it's
12:25
Speaker 1: important to touch on because everyone loves a road rage
12:29
Speaker 1: story or a car park story. So this follower explained
12:33
Speaker 1: that she was at Cronulla Mall when she spotted Sarah's
12:36
Speaker 1: day in her Range Rover trying to reverse into a park. Firstly,
12:40
Speaker 1: I have an issue with people trying to reverse into parks.
12:43
Speaker 1: I don't now because we both recently– traded our very
12:47
Speaker 1: old cars in and got a new car. So I
12:50
Speaker 1: now have a reversing camera. And sometimes I think it
12:53
Speaker 1: is easier to use the reversing camera to get in.
12:56
Speaker 1: This is what I've discovered. I'm being like, wow, is
12:57
Speaker 1: that why all those dickheads are doing it? But it's
12:59
Speaker 1: so fucking annoying, especially when you're waiting for someone to park. Anyway.
13:03
Speaker 1: It's always men doing it too. So I'm surprised that
13:05
Speaker 1: Sarah was allegedly doing it. Well, the follower remembers thinking
13:09
Speaker 1: at the time that it was a tight park for
13:11
Speaker 1: such a big car like that to get into. So
13:13
Speaker 1: as she was waiting for Sarah to allegedly get into
13:16
Speaker 1: the park, she drove ahead and spotted a man with
13:19
Speaker 1: his keys. So she signaled to him that she was
13:22
Speaker 1: looking for a park and he pointed at his car
13:24
Speaker 1: to indicate it was his car and he's leaving. So
13:27
Speaker 1: they both gave one another the thumbs up. Now the
13:30
Speaker 1: follower proceeded to put her indicator on and reverse back.
13:34
Speaker 1: Now as the guy drove out of the park, allegedly
13:38
Speaker 1: Sarah's day swooped in and drove straight into the park.
13:41
Speaker 1: The follower said, I could not believe it. Even the
13:44
Speaker 1: car behind me put their hands up to me like,
13:47
Speaker 1: what the fuck? It was wild. The follower then had
13:51
Speaker 1: to reverse back into the car park that Sarah was
13:55
Speaker 1: originally trying to get into. Now, She said that when
13:59
Speaker 1: Sarah exited the car, she allegedly put her head down
14:02
Speaker 1: and didn't face her. That's when you know someone has
14:06
Speaker 1: done wrong. This is the sort of shit that people
14:08
Speaker 1: pull when it's Christmas shopping or end of year sales.
14:10
Speaker 1: Like people are.
14:11
Speaker 2: Absolutely ruthless when it comes to the car parks.
14:14
Speaker 1: It's always these people in these Range Rovers as well
14:16
Speaker 1: doing this kind of shady shit. I don't want to generalize,
14:19
Speaker 1: but I feel like the majority of people who drive
14:22
Speaker 1: luxury branded cars are always act more entitled on the roads.
14:26
Speaker 2: And I think that they always have the right of way.
14:28
Speaker 1: Can you imagine if this was Kate and someone had
14:31
Speaker 1: done this to her, she would have dead set lost it.
14:34
Speaker 1: She's had a lot of run-ins because she, it sounds bad,
14:37
Speaker 1: but she sometimes doesn't know when to not keep her
14:40
Speaker 1: mouth shut, but to just move on. I remember 10
14:43
Speaker 1: years ago, Kate was driving along King William Road. This
14:47
Speaker 1: is for Adelaide listeners.
14:48
Speaker 2: And it's a beautiful road. It's a very prestigious road. Anyway,
14:51
Speaker 2: she was driving along.
14:53
Speaker 1: And this cyclist got in her way or they, I
14:55
Speaker 1: don't know, they did the wrong thing. She tooted them.
14:58
Speaker 2: She tooted them.
14:59
Speaker 1: And I think she is quick to give the finger
15:01
Speaker 1: as well. And this always bothers me because being her
15:04
Speaker 1: identical sister. I'm so worried that she'll give the finger
15:08
Speaker 1: to someone that I know. And in my whole life
15:11
Speaker 1: I have never, ever, ever given anyone the finger in
15:14
Speaker 1: the car. That's where we differ. I never toot my horn. Well,
15:16
Speaker 1: this person came out and like pounded on the front
15:20
Speaker 1: of her car kind of as like a warning. But
15:22
Speaker 1: then she also gave it back to him and said,
15:25
Speaker 1: don't do that. And I said, Kate, this guy could
15:27
Speaker 1: come and literally.
15:29
Speaker 2: Punch you in the face.
15:29
Speaker 3: You never know.
15:30
Speaker 1: That's my warning.
15:30
Speaker 2: I would never. Never respond to anyone in that situation.
15:35
Speaker 1: The worst thing is anytime I see a road rage
15:38
Speaker 1: incident happening, I will take my phone out and film it.
15:42
Speaker 1: I remember seeing this guy, he was once smashing people's
15:44
Speaker 1: side mirrors off their car and I started to film
15:46
Speaker 1: and Dale was like, just put your camera down because
15:49
Speaker 1: you're going to be next if he sees you. Going
15:52
Speaker 1: back to the Sarah's Day scenario, the only thing, I
15:57
Speaker 1: know again, this is unverified, but if this did happen,
16:00
Speaker 1: the only thing working in her favor is that there
16:03
Speaker 1: was another car park. So maybe the person who wrote
16:06
Speaker 1: in had a smaller car. She thought, well, there's another
16:09
Speaker 1: car park there. That's just shit. That is just such
16:12
Speaker 1: shit behaviour. I think we need to put up a
16:15
Speaker 1: question box on our Instagram and I want to hear listeners'
16:19
Speaker 1: either worst road rage incidents or worst car park situations
16:24
Speaker 1: because I think everyone has a funny one.
16:26
Speaker 3: I'm doing a meet and greet in London this Saturday,
16:30
Speaker 3: 27th of July, for.
16:31
Speaker 1: This, my high-smart colleague. TikToker Anna Paul has proven her
16:35
Speaker 1: influence and fame transcends Australian shores, with crowds flocking to
16:40
Speaker 1: see the OnlyFans creator at her first meet and greet
16:43
Speaker 1: in the UK. So Anna's appearance was held in Boots,
16:46
Speaker 1: which is a UK retailer who was stocking her toothpaste
16:49
Speaker 1: collab with High Smile. And ahead of the appearance, Anna
16:52
Speaker 1: shared a professional video of her running past iconic British landmarks,
16:56
Speaker 1: including Big Ben and the London Eye, to hail a
16:59
Speaker 1: pink cab wrapped in high smile branding. It was a
17:02
Speaker 1: really nice touch because they had the Sex and the
17:04
Speaker 1: City theme song playing in the background of this clip.
17:07
Speaker 1: A bit confusing that they're not in New York, but
17:09
Speaker 1: they're playing that.
17:10
Speaker 2: That is a good point, but it was just fun
17:12
Speaker 2: and it was like.
17:13
Speaker 1: This small girl in the big city and this video
17:16
Speaker 1: quickly attracted 3 million views. She also put a call
17:20
Speaker 1: out on her TikTok for anyone who wanted to come
17:23
Speaker 1: down and meet her while she was at a Westfield
17:26
Speaker 1: at White City. And she is known for shutting down
17:29
Speaker 1: shopping centres in Australia. And we saw the exact same
17:32
Speaker 1: reception in the UK. So there were fans flocking to
17:36
Speaker 1: catch a glimpse of her on every single floor of
17:38
Speaker 1: the department store. And there were fans crying and visibly
17:42
Speaker 1: shaking in the crowd. And she kept it real as
17:45
Speaker 1: always because she uploaded a TikTok of her sneaking tic-tacs
17:49
Speaker 1: every time a new group of fans would come up
17:51
Speaker 1: for a photo so that she had fresh breath. I
17:54
Speaker 1: saw this and all I could think was, oh my God,
17:56
Speaker 1: you're going to be so sick after that because mints
17:59
Speaker 1: have a diuretic effect. Well, I had a different thought.
18:03
Speaker 1: Isn't it quite ironic that she is flogging a toothpaste?
18:06
Speaker 1: So you would think that your toothpaste, if it's great,
18:09
Speaker 1: it would give you fresh breath. You wouldn't have to
18:11
Speaker 1: be eating all of these Tic Tacs. Yeah, but the
18:14
Speaker 1: high smile is about whitening your teeth, not necessarily promoting
18:17
Speaker 1: fresh breath. Well, in saying that, this flavor is cotton candy,
18:21
Speaker 1: which has raised a few eyebrows.
18:22
Speaker 2: It's probably not giving you fresh breath.
18:24
Speaker 1: It's a pretty clever technique to take him in every
18:26
Speaker 1: time you meet someone, because it would be the worst
18:29
Speaker 1: if you were as big as Anna Paul is. And
18:32
Speaker 1: literally if one person made a TikTok saying, oh fuck,
18:34
Speaker 1: her breath stunk. It's not a good look.
18:37
Speaker 2: It ruins the illusion, doesn't it?
18:38
Speaker 1: You've lined up to meet someone whose breath is overpowering.
18:41
Speaker 1: It's like when we met Hilary Duff when we were
18:44
Speaker 1: at high school and sorry, just a little subtle flex there,
18:48
Speaker 1: but She smelled so good. She smelled like vanilla. And
18:51
Speaker 1: she had her own perfume brand. So, again, she had
18:54
Speaker 1: to smell good.
18:54
Speaker 3: Yeah.
18:55
Speaker 1: Getting back to this meet and greet, what got a
18:57
Speaker 1: lot of people talking was the fact that her rumoured boyfriend, Amarik,
19:01
Speaker 1: was in the background. So he was standing sort of
19:04
Speaker 1: behind a sign, right behind Anna as she was meeting everyone,
19:08
Speaker 1: but you could see like half of his face. And
19:11
Speaker 1: he was just gushing. He looked so proud. And it
19:15
Speaker 1: led followers to comment just how in love he looks.
19:18
Speaker 1: So one follower wrote, the way he's looking at you
19:21
Speaker 1: and smiling. Girl, he loves you. Whilst another said, look
19:25
Speaker 1: at how lover boy on the side.
19:26
Speaker 2: Looks at Anna.
19:27
Speaker 1: I'm surprised it even came down because there has been
19:30
Speaker 1: so much discussion online about these two. But If you
19:33
Speaker 1: think about it, it only really helps Anna Paul's brand
19:36
Speaker 1: because it builds further engagement to her content. She wants
19:39
Speaker 1: people talking about her. It reminds me of being a
19:41
Speaker 1: teenager when you would know everyone that was associated with
19:45
Speaker 1: the celebrity that you were into.
19:46
Speaker 2: I mean, you touched on Hilary Duff before, but you'd
19:48
Speaker 2: know who her best friend was.
19:48
Speaker 1: I knew that was Troy herself. security guard that came out.
19:51
Speaker 1: It kind of builds the hype around that person as
19:54
Speaker 1: well when their little friends are there too. Over the weekend,
20:01
Speaker 1: Steph Clare-Smith and Laura Henshaw teased that they were set
20:04
Speaker 1: to drop some big news about their fitness app, Kik.
20:08
Speaker 1: Their much-talked-about marketing team took a page out of Taylor
20:11
Speaker 1: Swift's book, dropping Easter eggs and building anticipation for the
20:15
Speaker 1: grand reveal. Yet many followers were left underwhelmed by the
20:19
Speaker 1: lackluster and confusing announcement. Sophie, how did this all kick off? Well,
20:24
Speaker 1: on Friday, Steph, Laura and the Kik app all simultaneously
20:28
Speaker 1: changed their profile pics on Instagram to a random photo
20:32
Speaker 1: of a bell with a maroon background. And from there,
20:35
Speaker 1: they then started breadcrumbing clues saying that something big was coming.
20:40
Speaker 2: And over the weekend.
20:41
Speaker 1: They continued it by uploading a series of reels. So
20:44
Speaker 1: one of the reels was of a bell with the caption,
20:47
Speaker 1: please ring bell for service, followed by a video of
20:51
Speaker 1: a phone off the hook with the words, sorry, we
20:53
Speaker 1: couldn't take your call. And the last one was a
20:56
Speaker 1: video of Laura in a maroon blazer, putting on a
20:59
Speaker 1: scarf with a gold name badge on. And the caption read,
21:03
Speaker 1: Laura will be with you in a moment. These clue
21:06
Speaker 1: videos performed really well on socials and they attracted 100
21:10
Speaker 1: to 200,000 views per video. And the comment section was
21:14
Speaker 1: also full of people speculating what Kik was going to drop.
21:17
Speaker 1: And they were guessing that it had to be something big,
21:19
Speaker 1: seeing as they'd put so much effort into the campaign.
21:23
Speaker 1: One follower asked, is it an overseas trip? To which
21:25
Speaker 1: Kik responded, we will require one of those after working
21:29
Speaker 1: on this campaign. Now, quite a few people predicted Kik
21:32
Speaker 1: was going to launch a new retreat. Well, others thought
21:35
Speaker 1: perhaps it was a studio. Others also speculated that maybe
21:39
Speaker 1: this was a collaboration with Shameless as Kik was fresh
21:42
Speaker 1: from launching a collaboration with Frank Green. Yeah, and all
21:45
Speaker 1: of those three brands are very connected. So it would
21:48
Speaker 1: have made sense. Now, this marketing campaign definitely drummed up
21:52
Speaker 1: a lot of interest with many followers saying that the
21:55
Speaker 1: anticipation was killing them over the weekend. and they were
21:58
Speaker 1: desperate to find out what the women had planned. Many
22:02
Speaker 1: also praised the intrigue that the campaign was generating, saying
22:07
Speaker 1: that they'd taken a leaf out of Taylor Swift's marketing
22:10
Speaker 1: book with the use of Easter eggs. Now, on Monday,
22:13
Speaker 1: Kik made the grand reveal with a professionally shot video,
22:16
Speaker 1: and in it, the women were dressed in maroon suits
22:19
Speaker 1: and they played the parts of Conce Urges. Let's throw
22:22
Speaker 1: to the clip.
22:24
Speaker 3: Hello, Queen. Welcome to Kik Concierge, your personalised Pilates service.
22:29
Speaker 3: Everything here is designed to flow around you.
22:32
Speaker 1: No cancellation fees, no wait lists.
22:36
Speaker 3: I beg your pardon?
22:39
Speaker 1: Right, stand by.
22:40
Speaker 3: There's a noise complaint coming from the pink room.
22:45
Speaker 1: Sounds like someone's enjoying our spicy new workouts.
22:50
Speaker 3: Step right this way and let's find your perfect flow.
22:53
Speaker 3: So you're in your Pilates era. You love the burn.
22:56
Speaker 3: You've got five, no 10, 20 minutes to move. And
23:01
Speaker 3: you want unlimited classes for under $ 20 a month. Hika,
23:06
Speaker 3: we've got just the flow for you.
23:08
Speaker 1: I have to say, because this isn't a visual medium,
23:11
Speaker 1: that the girls looked great in their uniforms. Like I
23:14
Speaker 1: think that was a big draw card for them. It
23:16
Speaker 1: was very marketable, but there was a bit of rage
23:19
Speaker 1: baiting going on. We've spoken about this before. I found
23:22
Speaker 1: it difficult to watch. Well, a lot of people were
23:24
Speaker 1: saying that it was a little bit cringe. Yes. I
23:28
Speaker 1: also had to watch this video quite a number of
23:30
Speaker 1: times to make sense of what the key message was
23:33
Speaker 1: and what they'd actually revealed because when I listened a
23:36
Speaker 1: few times, the crux of it is that they're saying
23:39
Speaker 1: they're launching a concierge service to tailor a personalized Pilates
23:44
Speaker 1: service to you through their app.
23:46
Speaker 2: So what they're doing is it's a bit of a gimmick.
23:48
Speaker 1: So they put up a phone number and for one
23:50
Speaker 1: morning people can ring in And speak to Laura and
23:54
Speaker 1: Steph about their Pilates plan and what will suit them on.
23:57
Speaker 2: The Kik app.
23:58
Speaker 1: And they're also desperate for people to fill out a survey.
24:01
Speaker 1: So the survey instructs you of which Pilates program will
24:05
Speaker 1: best suit you on the app as well. So it's
24:07
Speaker 1: a way to get people's email addresses and it's a
24:09
Speaker 1: way to get people signing up to the app. Yeah,
24:11
Speaker 1: it's a way to drive more sales and get more
24:14
Speaker 1: people signing up to Kik. When I saw the big reveal,
24:17
Speaker 1: I thought that Steph and Laura must have done some
24:19
Speaker 1: collaboration with Libra or another period brand because I swear
24:23
Speaker 1: I have seen a similar ad on TV where they're–
24:25
Speaker 1: because they even mentioned their flow. And I was like, what?
24:28
Speaker 1: Flow is a Pilates term, but the tagline was designed
24:32
Speaker 1: to flow around you. And it confused me because there's
24:35
Speaker 1: also a very popular period tracking app called Flow.
24:38
Speaker 3: Yeah.
24:39
Speaker 1: And there was so much maroon and reds used in
24:42
Speaker 1: all of these clues that that I thought maybe they
24:44
Speaker 1: were going to come out with a collaboration with Flow
24:46
Speaker 1: and they were going to talk about tracking your period
24:48
Speaker 1: when you're working out and how best to schedule in
24:51
Speaker 1: your workouts during your cycle because that's something that interests
24:54
Speaker 1: a lot of women. I would have been really excited
24:56
Speaker 1: for an announcement like that. They also ended up holding
25:00
Speaker 1: a live where they broadcast some of the phone calls,
25:03
Speaker 1: which was very awkward to watch.
25:04
Speaker 2: So I joined the live and there.
25:06
Speaker 1: Were around 200 people in there and it was basically
25:09
Speaker 1: the two girls sitting on a couch with their phone
25:12
Speaker 1: on loudspeaker and and someone drooling on about their Pilates workouts.
25:16
Speaker 1: And I was like, what the fuck is this? It
25:19
Speaker 1: reminds me of one of those old school telephones that
25:21
Speaker 1: they'd run and everyone would want people to ring in
25:23
Speaker 1: to donate to a particular cause just on the off
25:26
Speaker 1: chance that you could speak to a celebrity. Yeah. Because
25:29
Speaker 1: are people that desperate to ring in to speak to
25:31
Speaker 1: Steph and Laura?
25:31
Speaker 2: They must be.
25:32
Speaker 1: They're apparently ringing off the hook so much so that
25:35
Speaker 1: the line went down and then the survey went down.
25:37
Speaker 1: Did you ring? Of course I didn't ring. Everyone always
25:41
Speaker 1: jokes a lot of– Listeners joke that you and Kate
25:44
Speaker 1: just love Steph and Laura. I am a kick girl.
25:47
Speaker 1: So that's why when they said that they've got this announcement,
25:49
Speaker 1: I'm thinking, oh, my God, what is it? Because I
25:51
Speaker 1: really enjoy their app. I really enjoy their community. But
25:54
Speaker 1: I felt a bit let down by this announcement. However,
25:57
Speaker 1: people who didn't feel let down were the Blue Tick
26:00
Speaker 1: Brigade because they were out in force to congratulate and hype.
26:03
Speaker 2: Up the girls.
26:04
Speaker 1: They blew up their comments section congratulating them on this campaign.
26:08
Speaker 1: So Anna McAvoy said, killed it, girls, while Sofa Dofa
26:11
Speaker 1: called it iconic.
26:13
Speaker 2: And Sammy Robinson wrote, so good.
26:16
Speaker 1: However, it was the general public who were very confused
26:19
Speaker 1: and underwhelmed by this campaign. So we polled our Instagram community. 34%
26:25
Speaker 1: of our listeners said it was underwhelming. 44% said they
26:29
Speaker 1: still don't understand the campaign and what it was about.
26:33
Speaker 1: And 3% said that they loved it and can't wait
26:35
Speaker 1: to call up. Well, that's the issue sometimes when you
26:38
Speaker 1: overhype something that is going to be disappointment. Well, the
26:42
Speaker 1: marketing campaign had good bones and I think it was
26:45
Speaker 1: cleverly executed the way that they used Easter eggs and
26:48
Speaker 1: they built suspense and anticipation. But for me, it essentially
26:52
Speaker 1: fell flat because it was an anticlimax.
26:55
Speaker 3: Yeah.
26:55
Speaker 1: They didn't then release something that their whole community was
26:58
Speaker 1: excited about. I just don't understand why they were so
27:01
Speaker 1: desperate to pump up this quiz so much. My only
27:04
Speaker 1: thought is it must be because Pilates is huge in popularity.
27:09
Speaker 1: And there are so many women who were joining Pilates
27:12
Speaker 1: studios and spending a ton of money on it. And
27:14
Speaker 1: I wonder if it was a way to remind their
27:16
Speaker 1: community that they also have Pilates options, which they can
27:20
Speaker 1: customize to you It's $ 20 a month, not $ 20 just
27:24
Speaker 1: for one Pilates session. Well, if you think about it,
27:27
Speaker 1: a lot of people are talking about this campaign, whether
27:30
Speaker 1: they're disappointed by it or not. And it is going
27:32
Speaker 1: to prompt a lot of people to find out, oh, actually,
27:34
Speaker 1: Kik does Pilates. I'm going to sign up to it. Yeah,
27:37
Speaker 1: it does lead to some curiosity, which will lead you
27:39
Speaker 1: to then look into the app. I just think that
27:41
Speaker 1: where it went wrong was that the key messaging wasn't
27:44
Speaker 1: clear because many users said that they went away with
27:47
Speaker 1: not actually understanding Pilates. what Kik was promoting and what
27:50
Speaker 1: this concierge service was. And I think that that is
27:53
Speaker 1: the difficulty when you're trying to promote something that's a
27:56
Speaker 1: bit gimmicky. Obviously, they're not going to have this concierge
27:59
Speaker 1: service around every day. It was a one-off thing. It's
28:01
Speaker 1: kind of like the boy who cried wolf because next
28:04
Speaker 1: time they try and pump something up, people aren't going
28:06
Speaker 1: to be invested in it because they feel like they've
28:08
Speaker 1: been ripped off with this announcement.
28:10
Speaker 3: Yeah.
28:10
Speaker 1: And they're like, well, it's just going to be another
28:12
Speaker 1: one of those things where I'm let down and it's
28:14
Speaker 1: a non-event. Well, I think that's all we have time
28:16
Speaker 1: for today. Thank you so much for listening to another
28:19
Speaker 1: episode of Outspoken. If you have enjoyed it, could you
28:22
Speaker 1: please make sure you leave us a five-star review and
28:26
Speaker 1: also make sure that you are subscribed on Spotify and
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Speaker 2: You don't have to go searching for them.
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Speaker 1: And don't forget to follow Outspoken on Instagram and also
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Speaker 1: on TikTok. We're at Outspoken underscore the underscore podcast. You
28:43
Speaker 1: can also follow Sophie and I on there.