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The Anti-Climactic Marketing Reveal
Pyjama entrepreneur, Sophie Cachia’s push to resurrect her mummy-blogger career is reaching fever-pitch. Over the weekend, Sophie revealed the intimate moment she broke her pregnancy news to her daughter Florence and shared her gender reveal to her 200k followers.
Fitness moguls, Steph Claire Smith and Laura Henshaw’s marketing campaign has been criticised for being anti-climactic. Their much talked about marketing team took a page out of Taylor Swift’s book dropping easter eggs and building anticipation for s grand reveal about their app KIC. Yet, many followers were left underwhelmed by the…
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