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The Strategy Behind What Furniture Makes It to the Showroom Floor
Watch on YouTube: https://youtu.be/haavhm0NL8k
In this spotlight from episode 375 of Stories from the River, Charlie and Shelby continue their conversation focused on the complexities of merchandising across different types of companies and how strategies must adapt accordingly. One concept discussed was the relationship between manufacturers and licensees, particularly in developing a core assortment plan and managing pricing, initial markup (IMU), and promotional strategies to suit varying store formats, ranging from 5,000 to 50,000 square feet.
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