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282 - The Future of Retail Media, with Sephora’s Head of Retail Media
Today I sat down with the Head of Retail Media at Sephora, Marco Steinsieck, to break down EVERYTHING retail media.
The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all.
See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.
I had a blast chatting with Marco, and you’ll have a blast learning from him.
As we near the end of 2024, it’s time to push your marketing…
The skinny
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