Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How a Commercial Cleaner Hit 25 Million Without a Sales Team
Episode 60 of Scaling Up with Fexingo dives into the story of CleanLogic, a commercial cleaning company that grew from a single client to 25 million in annual revenue—without a single dedicated salesperson. Lucas and Luna break down how founder Maria Torres leveraged a referral engine, a tiered service model, and a data-driven operations playbook to turn every cleaner into a de facto sales rep. They explore the math behind the referral pipeline, the counterintuitive decision to fire unprofitable clients, and the specific playbook that any service business can adapt. Along the way, they touch…
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