E105 Claire Whitfield: Land, Legacy, and Letting Go
What does it mean to really care for a piece of land—and the people who depend on it?
Claire Whitfield has spent over two decades answering that question. As a Partner in Knight Frank’s Rural team, she’s at the heart of a changing industry—helping landowners navigate everything from carbon markets to community impact, all while keeping one eye firmly on the long game.
But this isn’t a standard chat about estate management.
In this episode, Claire joins Rich in the Shoot Room to talk about the roots of her career, growing up on a rural estate in Northumberland, and the moment her life took a…
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