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Building Businesses: The Priority of Courage Over Confidence

Starting a business is a thrilling yet daunting experience. It's a leap into the unknown, a journey filled with both excitement and apprehension. Many aspiring entrepreneurs grapple with the question: "Do I have what it takes?" Often, this translates to "Do I have enough confidence?" But what if the key isn't confidence, but something more fundamental: courage? In a recent podcast episode, I delved into the crucial distinction between courage and confidence, and why, particularly for new business owners, courage must take precedence. Let's break it down. Understanding the Difference Courage…

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