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Why We Break the Rules to Deliver a Feeling - Lily Wecker, Aethos
In this episode, Lily Wecker, CEO of Aethos, shares how her teams break hotel brand standards to deliver a feeling rather than a checklist. You'll hear why one property has no TVs in the rooms, why she tells front desk teams to observe guests instead of predicting what they want, and how a GM in Sardinia turned beach rocks into welcome-card holders.
This conversation is hosted by our innovation correspondent Matthias Huettebraeuker.
Also see:
Human-to-Human: Rethinking Luxury Hospitality - Lily Wecker, Aethos
Building and operating Aethos Hotels: Europe’s next great hotel brand
Limestone…
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