Latest / Omni Talk Retail / Hy-Vee’s New CMO on Retail Media, Supplier Strategy & In-Store Tech | Live at FMI 2025

Transcript

Hy-Vee’s New CMO on Retail Media, Supplier Strategy & In-Store Tech | Live at FMI 2025 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:01
  Welcome
• 0:01
  back.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:03
  Anne
• 0:03
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:04
  Chris
• 0:04
  Walton.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:05
  coming
• 0:05
  to
• 0:05
  you
• 0:05
  live
• 0:06
  from
• 0:06
  the
• 0:06
  Simbi
• 0:06
  booth
• 0:07
  at
• 0:07
  FMI
• 0:08
  once
• 0:08
  again.
• 0:08
  And
• 0:09
  we
• 0:09
  have
• 0:09
  a
• 0:09
  guest
• 0:10
  we're
• 0:10
  bringing
• 0:10
  back
• 0:11
  onto
• 0:11
  the
• 0:11
  show.
• 0:11
  It's
• 0:12
  been
• 0:12
  a
• 0:12
  little
• 0:12
  while,
• 0:13
  but
• 0:13
  she's
• 0:14
  got
• 0:14
  some
• 0:14
  pretty
• 0:14
  big
• 0:15
  news
• 0:15
  to
• 0:15
  report.
• 0:16
  Standing
• 0:16
  between
• 0:17
  Chris
• 0:17
  and
• 0:17
  myself
• 0:18
  is
• 0:18
  Catherine
• 0:19
  Mazza,
• 0:19
  the
• 0:20
  recently
• 0:20
  appointed
• 0:21
  Chief
• 0:21
  Marketing
• 0:22
  Officer
• 0:22
  at
• 0:22
  Hy
• 0:23
  Vee.
• 0:24
  Welcome.
• 0:24
  Oh,
• 0:25
  thank
• 0:25
  you,
• 0:25
  Ann.
• 0:25
  Thank
• 0:25
  you,
• 0:25
  Chris.
• 0:26
  Great
• 0:26
  to
• 0:26
  be
• 0:26
  here.
• 0:27
  First,
• 0:27
  congrats.
• 0:28
  Thank
• 0:28
  you
• 0:28
  so
• 0:28
  much.
• 0:29
  Appreciate
• 0:29
  it.
• 0:29
  This
• 0:30
  is.
• 0:30
  This
• 0:30
  is
• 0:30
  just
• 0:31
  a
• 0:31
  few
• 0:31
  weeks
• 0:31
  old
• 0:32
  here.
• 0:32
  Like
• 0:33
  news.
• 0:33
  Not
• 0:33
  even.
• 0:34
  I
• 0:34
  mean,
• 0:34
  days
• 0:34
  probably.
• 0:35
  I
• 0:35
  don't
• 0:35
  even
• 0:35
  know
• 0:35
  what
• 0:36
  day
• 0:36
  it
• 0:36
  is
• 0:36
  anymore.
• 0:36
  But
• 0:37
  we're
• 0:37
  so
• 0:37
  thrilled
• 0:37
  that
• 0:38
  we
• 0:38
  get
• 0:38
  to
• 0:38
  have
• 0:38
  you
• 0:38
  on
• 0:38
  the
• 0:39
  show.
• 0:39
  So
• 0:39
  thanks
• 0:39
  for
• 0:39
  making
• 0:40
  the
• 0:40
  time.
• 0:40
  Thank
• 0:40
  you
• 0:41
  so
• 0:41
  much.
• 0:41
  And
• 0:42
  this
• 0:42
  is
• 0:42
  your
• 0:42
  first
• 0:43
  official
• 0:43
  interview.
• 0:43
  Right
• 0:44
  in
• 0:44
  the
• 0:44
  new
• 0:44
  role,
• 0:45
  too.
• 0:45
  This
• 0:45
  is
• 0:45
  the
• 0:46
  US
• 0:46
  you
• 0:46
  guys
• 0:46
  got.
• 0:46
  The
• 0:47
  exclusive
• 0:47
  made
• 0:47
  in
• 0:48
  maiden
• 0:48
  CMO
• 0:49
  voyage
• 0:49
  together.
• 0:50
  This
• 0:50
  is
• 0:50
  great.
• 0:50
  This
• 0:50
  is
• 0:50
  great.
• 0:51
  Yeah.
• 0:51
  We
• 0:51
  last
• 0:51
  had
• 0:51
  Catherine
• 0:52
  onto
• 0:52
  you
• 0:52
  saying
• 0:52
  we
• 0:52
  had
• 0:52
  you
• 0:53
  on
• 0:53
  at
• 0:53
  Shop
• 0:53
  Talk,
• 0:53
  Right.
• 0:54
  When
• 0:54
  you
• 0:54
  just
• 0:54
  joined
• 0:55
  as
• 0:56
  the
• 0:56
  head
• 0:56
  of
• 0:56
  retail
• 0:56
  media
• 0:56
  for
• 0:57
  Hy
• 0:57
  Vee.
• 0:57
  Right.
• 0:57
  So
• 0:58
  let's.
• 0:58
  Let's
• 0:58
  start
• 0:58
  with
• 0:58
  that.
• 0:58
  Why
• 0:59
  don't
• 0:59
  you
• 0:59
  give
• 0:59
  us
• 0:59
  a.
• 0:59
  Give
• 0:59
  the
• 0:59
  audience
• 1:00
  a
• 1:00
  little
• 1:00
  background
• 1:00
  on
• 1:01
  you
• 1:01
  because
• 1:01
  your
• 1:01
  story
• 1:02
  is
• 1:02
  really
• 1:02
  interesting.
• 1:03
  And
• 1:03
  then
• 1:03
  also
• 1:03
  for
• 1:03
  Hy
• 1:03
  Vee,
• 1:04
  for
• 1:04
  those
• 1:04
  maybe
• 1:04
  that
• 1:04
  aren't
• 1:04
  as
• 1:05
  familiar
• 1:05
  that
• 1:05
  you
• 1:05
  know
• 1:06
  in
• 1:06
  terms
• 1:06
  of
• 1:07
  where
• 1:07
  Hy
• 1:07
  Vee,
• 1:07
  what
• 1:07
  Hy
• 1:07
  Vee
• 1:08
  is
• 1:08
  and
• 1:08
  where
• 1:08
  it
• 1:08
  operates.
• 1:09
  Yeah,
• 1:09
  sure.
• 1:09
  So
• 1:10
  just
• 1:10
  a
• 1:10
  refresher.
• 1:11
  I
• 1:11
  joined
• 1:11
  hy
• 1:12
  vee
• 1:12
  in
• 1:12
  February
• 1:13
  2024.
• 1:14
  Prior
• 1:14
  to
• 1:15
  that,
• 1:15
  I
• 1:15
  was
• 1:15
  coming
• 1:15
  from
• 1:16
  18
• 1:16
  years
• 1:16
  in
• 1:16
  Dick's
• 1:17
  Sporting
• 1:17
  Goods,
• 1:17
  where
• 1:17
  I
• 1:18
  led
• 1:18
  different
• 1:19
  marketing
• 1:19
  teams
• 1:19
  and
• 1:20
  launched
• 1:20
  their
• 1:20
  retail
• 1:21
  media
• 1:21
  network.
• 1:22
  So
• 1:22
  Hy
• 1:22
  Vee
• 1:23
  reached
• 1:24
  out
• 1:24
  to
• 1:24
  me
• 1:24
  and
• 1:25
  I
• 1:25
  did
• 1:25
  some
• 1:25
  research,
• 1:26
  quickly
• 1:26
  Learned
• 1:26
  They're
• 1:27
  a
• 1:27
  $14
• 1:27
  billion
• 1:29
  mega
• 1:31
  grocery
• 1:32
  retailer
• 1:34
  in
• 1:34
  the
• 1:34
  Midwest,
• 1:35
  and
• 1:36
  they're
• 1:36
  extremely
• 1:37
  focused
• 1:38
  on
• 1:38
  their
• 1:39
  customer
• 1:40
  service,
• 1:40
  quality,
• 1:41
  giving
• 1:42
  back
• 1:42
  to
• 1:42
  the
• 1:42
  community.
• 1:43
  They're
• 1:43
  a
• 1:43
  very,
• 1:43
  very
• 1:44
  strong
• 1:44
  brand.
• 1:45
  So
• 1:45
  certainly
• 1:46
  was
• 1:46
  an
• 1:46
  appealing
• 1:47
  place
• 1:47
  to
• 1:47
  go
• 1:47
  and
• 1:48
  start
• 1:48
  up
• 1:48
  a
• 1:48
  retail
• 1:48
  media
• 1:49
  network.
• 1:49
  Well,
• 1:50
  Kathryn,
• 1:50
  one
• 1:50
  of
• 1:51
  the
• 1:51
  things
• 1:51
  I
• 1:51
  want
• 1:51
  to
• 1:51
  make
• 1:51
  sure
• 1:52
  that
• 1:52
  I
• 1:52
  ask
• 1:52
  you
• 1:53
  because
• 1:53
  I
• 1:53
  thought
• 1:53
  it
• 1:53
  was
• 1:54
  so
• 1:55
  unique
• 1:55
  and
• 1:56
  smart
• 1:56
  on
• 1:57
  Hy
• 1:58
  Vee's
• 1:58
  behalf
• 1:59
  to
• 1:59
  take
• 1:59
  somebody
• 1:59
  who's
• 2:00
  so
• 2:00
  steeped
• 2:00
  in
• 2:00
  retail
• 2:01
  media
• 2:01
  and
• 2:02
  put
• 2:02
  them
• 2:02
  in
• 2:02
  the
• 2:03
  position
• 2:03
  of
• 2:03
  chief
• 2:03
  Marketing
• 2:04
  officer.
• 2:05
  Especially
• 2:05
  when
• 2:05
  we
• 2:06
  think
• 2:06
  about
• 2:06
  where
• 2:07
  revenue's
• 2:07
  coming
• 2:07
  from
• 2:08
  and
• 2:09
  what
• 2:09
  a
• 2:10
  chief
• 2:10
  marketing
• 2:10
  officer
• 2:11
  really
• 2:11
  needs
• 2:11
  to
• 2:12
  have
• 2:13
  in
• 2:13
  there.
• 2:13
  Yeah,
• 2:13
  exactly.
• 2:14
  To
• 2:14
  have
• 2:14
  in
• 2:14
  their
• 2:14
  bally
• 2:15
  wick
• 2:15
  as
• 2:15
  they're
• 2:15
  kind
• 2:15
  of
• 2:15
  going
• 2:16
  forward?
• 2:16
  What
• 2:17
  are
• 2:17
  your
• 2:17
  thoughts
• 2:18
  on
• 2:18
  that
• 2:18
  and
• 2:18
  what
• 2:18
  do
• 2:19
  you
• 2:19
  feel
• 2:19
  like
• 2:19
  your
• 2:19
  experience
• 2:20
  having
• 2:20
  run
• 2:21
  retail
• 2:21
  media,
• 2:22
  how
• 2:22
  that
• 2:23
  sets
• 2:23
  you
• 2:23
  up
• 2:23
  for
• 2:23
  success
• 2:24
  in
• 2:24
  this
• 2:24
  new
• 2:24
  role,
• 2:25
  leading
• 2:25
  marketing?
• 2:26
  Yeah,
• 2:26
  great,
• 2:27
  great
• 2:27
  question.
• 2:27
  I
• 2:27
  mean,
• 2:28
  I
• 2:28
  think
• 2:28
  the
• 2:28
  sky's
• 2:28
  the
• 2:29
  limit.
• 2:29
  The
• 2:29
  efficiencies
• 2:31
  that
• 2:31
  you
• 2:32
  can
• 2:32
  find
• 2:32
  and
• 2:32
  just
• 2:32
  the
• 2:33
  success
• 2:33
  that
• 2:33
  you
• 2:33
  can
• 2:34
  run
• 2:34
  from
• 2:34
  an
• 2:34
  ROI
• 2:35
  from
• 2:35
  your
• 2:35
  enterprise
• 2:35
  side
• 2:36
  and
• 2:36
  your
• 2:36
  retail
• 2:37
  media
• 2:37
  side.
• 2:37
  So
• 2:38
  when
• 2:38
  you
• 2:38
  think
• 2:38
  about
• 2:38
  it,
• 2:38
  I
• 2:38
  mean,
• 2:39
  everything
• 2:39
  is
• 2:39
  about
• 2:40
  the
• 2:40
  customer,
• 2:41
  right?
• 2:41
  Whether
• 2:41
  you
• 2:42
  are
• 2:42
  running
• 2:42
  marketing
• 2:43
  through
• 2:44
  the
• 2:44
  network
• 2:44
  or
• 2:45
  your
• 2:45
  enterprise,
• 2:45
  it's
• 2:45
  all
• 2:46
  about
• 2:46
  the
• 2:46
  customer.
• 2:46
  And
• 2:47
  it
• 2:47
  all
• 2:47
  needs
• 2:47
  to
• 2:47
  be
• 2:47
  data
• 2:48
  driven.
• 2:48
  And
• 2:48
  you're
• 2:49
  using
• 2:49
  the
• 2:49
  exact
• 2:49
  same
• 2:50
  subset
• 2:50
  of
• 2:50
  data
• 2:51
  to
• 2:51
  drive
• 2:51
  your
• 2:52
  retail
• 2:52
  media
• 2:52
  and
• 2:53
  your
• 2:53
  marketing
• 2:53
  efforts.
• 2:54
  So
• 2:54
  I
• 2:54
  think
• 2:55
  it
• 2:55
  only
• 2:55
  makes
• 2:55
  sense
• 2:55
  to
• 2:56
  bring
• 2:56
  it
• 2:56
  all
• 2:56
  together
• 2:57
  to
• 2:57
  make
• 2:57
  sure
• 2:57
  that
• 2:58
  you're
• 2:58
  not
• 2:58
  siloed
• 2:58
  and
• 2:59
  you
• 2:59
  don't
• 2:59
  know
• 2:59
  what
• 2:59
  one
• 3:00
  area
• 3:00
  of
• 3:00
  marketing
• 3:00
  is
• 3:01
  doing
• 3:01
  and
• 3:01
  how
• 3:01
  the
• 3:02
  customer
• 3:02
  is
• 3:02
  going
• 3:02
  to
• 3:03
  see
• 3:03
  brands
• 3:04
  come
• 3:04
  to
• 3:04
  life
• 3:04
  in
• 3:04
  one
• 3:05
  area
• 3:05
  versus
• 3:05
  the
• 3:05
  other.
• 3:06
  So
• 3:07
  I
• 3:07
  think
• 3:07
  it's
• 3:07
  a
• 3:07
  huge,
• 3:08
  huge
• 3:08
  opportunity.
• 3:09
  And
• 3:09
  then
• 3:09
  when
• 3:09
  you
• 3:09
  think
• 3:09
  about
• 3:10
  just
• 3:10
  media
• 3:11
  mix
• 3:11
  modeling
• 3:12
  and
• 3:12
  measurement
• 3:13
  and
• 3:13
  understanding
• 3:14
  the
• 3:15
  effectiveness
• 3:16
  across
• 3:16
  your
• 3:16
  full
• 3:17
  portfolio,
• 3:18
  I
• 3:18
  think
• 3:18
  that's
• 3:18
  another
• 3:18
  huge
• 3:19
  opportunity.
• 3:19
  Do
• 3:20
  you
• 3:20
  have
• 3:20
  any
• 3:20
  advice
• 3:21
  that
• 3:21
  you
• 3:21
  would
• 3:22
  give
• 3:22
  to
• 3:23
  other
• 3:23
  organizations
• 3:24
  who
• 3:24
  are
• 3:25
  kind
• 3:25
  of
• 3:25
  thinking
• 3:25
  about
• 3:26
  exactly
• 3:26
  what
• 3:26
  you
• 3:26
  said,
• 3:27
  restructuring
• 3:28
  their
• 3:28
  organization
• 3:29
  or
• 3:29
  bringing
• 3:29
  in
• 3:30
  somebody
• 3:30
  with
• 3:31
  retail
• 3:31
  media
• 3:31
  expertise?
• 3:32
  Because
• 3:33
  it
• 3:33
  is
• 3:33
  really
• 3:34
  changing
• 3:34
  the
• 3:34
  teams,
• 3:35
  the
• 3:35
  culture
• 3:36
  and
• 3:36
  really
• 3:36
  the
• 3:37
  strategy
• 3:37
  for
• 3:37
  a
• 3:37
  lot
• 3:38
  of
• 3:38
  retailers.
• 3:38
  Yeah,
• 3:39
  I
• 3:39
  mean,
• 3:40
  I
• 3:40
  think
• 3:40
  it's
• 3:40
  a
• 3:40
  great
• 3:41
  idea.
• 3:42
  We,
• 3:42
  you
• 3:43
  know,
• 3:43
  my
• 3:43
  previous,
• 3:44
  in
• 3:44
  my
• 3:44
  previous
• 3:44
  life
• 3:44
  with
• 3:45
  Dick's,
• 3:45
  I
• 3:45
  owned
• 3:45
  both
• 3:45
  the
• 3:46
  enterprise
• 3:46
  media
• 3:47
  and
• 3:47
  retail
• 3:48
  media.
• 3:48
  Okay.
• 3:49
  And
• 3:49
  that
• 3:50
  was
• 3:50
  extremely
• 3:50
  helpful.
• 3:51
  And
• 3:52
  so
• 3:52
  I
• 3:52
  got
• 3:52
  to
• 3:52
  see
• 3:53
  some
• 3:53
  of
• 3:53
  the
• 3:53
  momentum
• 3:54
  in
• 3:54
  some
• 3:54
  of
• 3:54
  the,
• 3:55
  you
• 3:55
  know,
• 3:55
  the
• 3:56
  positive
• 3:56
  nature
• 3:57
  of
• 3:57
  doing
• 3:57
  that
• 3:57
  at
• 3:57
  Dick's.
• 3:58
  Now
• 3:59
  that,
• 3:59
  you
• 3:59
  know,
• 4:00
  I
• 4:00
  can
• 4:00
  oversee
• 4:00
  all
• 4:00
  of
• 4:01
  marketing
• 4:01
  and
• 4:01
  the
• 4:01
  retail
• 4:02
  media
• 4:02
  network,
• 4:03
  I
• 4:04
  think
• 4:04
  it's
• 4:04
  just
• 4:04
  going
• 4:04
  to
• 4:04
  be
• 4:04
  even
• 4:05
  better
• 4:05
  than
• 4:05
  focusing
• 4:06
  just
• 4:06
  on
• 4:06
  media.
• 4:06
  Well,
• 4:07
  especially
• 4:07
  with
• 4:07
  those,
• 4:08
  the
• 4:08
  measurement
• 4:08
  metrics
• 4:09
  that
• 4:09
  you're
• 4:09
  able
• 4:09
  to
• 4:09
  see
• 4:10
  and
• 4:10
  utilize
• 4:11
  across
• 4:11
  traditional
• 4:11
  media
• 4:12
  formats.
• 4:12
  And
• 4:12
  then
• 4:13
  in
• 4:13
  this
• 4:13
  new
• 4:13
  world
• 4:14
  of
• 4:14
  retail
• 4:15
  media.
• 4:15
  Yeah,
• 4:16
  yeah,
• 4:16
  for
• 4:16
  sure.
• 4:16
  I
• 4:16
  mean,
• 4:17
  the
• 4:17
  advertisers
• 4:18
  want
• 4:18
  to
• 4:18
  know
• 4:18
  exactly
• 4:19
  what
• 4:19
  they're
• 4:19
  getting
• 4:19
  for
• 4:19
  every
• 4:20
  dollar
• 4:20
  spending.
• 4:21
  As
• 4:22
  a
• 4:22
  14
• 4:22
  billion
• 4:23
  dollar
• 4:23
  company
• 4:23
  and
• 4:23
  a
• 4:23
  CMO,
• 4:24
  I
• 4:25
  also
• 4:25
  want
• 4:25
  to
• 4:25
  know
• 4:26
  what
• 4:26
  I
• 4:26
  am
• 4:27
  getting
• 4:27
  for
• 4:27
  every
• 4:27
  dollar
• 4:27
  I'm
• 4:28
  spending.
• 4:28
  Yeah,
• 4:28
  right.
• 4:29
  I'm
• 4:29
  sure
• 4:29
  you
• 4:29
  do
• 4:29
  on
• 4:30
  the
• 4:30
  sell
• 4:30
  side.
• 4:30
  Both
• 4:31
  on
• 4:31
  the
• 4:31
  same
• 4:31
  goals.
• 4:32
  Right,
• 4:32
  right.
• 4:33
  Do
• 4:33
  the
• 4:33
  advertisers
• 4:34
  always
• 4:34
  want
• 4:34
  to
• 4:34
  know
• 4:34
  that?
• 4:35
  Ed
• 4:35
  and
• 4:35
  I
• 4:35
  had
• 4:35
  that
• 4:35
  discussion
• 4:36
  on
• 4:36
  our
• 4:36
  walk
• 4:36
  to
• 4:36
  dinner
• 4:36
  yesterday.
• 4:37
  I'm
• 4:37
  not,
• 4:37
  you
• 4:37
  know,
• 4:38
  given
• 4:38
  the,
• 4:38
  some
• 4:38
  of
• 4:38
  the
• 4:38
  things
• 4:39
  they
• 4:39
  spend
• 4:39
  money
• 4:39
  on
• 4:39
  sometimes,
• 4:40
  you
• 4:40
  know,
• 4:40
  and
• 4:40
  the
• 4:41
  Clio
• 4:41
  Awards
• 4:41
  and
• 4:41
  whatnot.
• 4:42
  Anyway,
• 4:43
  we'll
• 4:43
  save
• 4:43
  that
• 4:43
  topic
• 4:44
  for
• 4:44
  another
• 4:44
  day.
• 4:45
  I'm
• 4:45
  curious
• 4:46
  too.
• 4:46
  So,
• 4:48
  experience
• 4:49
  at
• 4:49
  both
• 4:49
  Dick's
• 4:50
  and
• 4:50
  now
• 4:50
  Hy
• 4:51
  Vee,
• 4:53
  what
• 4:53
  are
• 4:53
  some
• 4:53
  of
• 4:53
  the
• 4:53
  similarities
• 4:54
  or
• 4:54
  differences
• 4:55
  in
• 4:55
  retail
• 4:55
  media,
• 4:56
  in
• 4:56
  sporting
• 4:57
  goods
• 4:57
  versus
• 4:58
  grocery?
• 4:59
  What
• 4:59
  are
• 4:59
  some
• 4:59
  of
• 4:59
  the
• 4:59
  things
• 4:59
  you've
• 5:00
  had
• 5:00
  to
• 5:00
  learn
• 5:00
  or
• 5:01
  think
• 5:01
  about
• 5:01
  differently?
• 5:02
  Yeah,
• 5:03
  so
• 5:04
  there's
• 5:05
  a
• 5:05
  lot
• 5:05
  of
• 5:05
  similarities.
• 5:06
  Right.
• 5:07
  You
• 5:07
  use
• 5:08
  data,
• 5:08
  it's
• 5:09
  all
• 5:09
  about
• 5:09
  the
• 5:09
  customer
• 5:10
  personalization,
• 5:12
  good
• 5:12
  reporting,
• 5:13
  strong
• 5:13
  capabilities,
• 5:14
  internal
• 5:15
  relationships.
• 5:16
  You
• 5:16
  have
• 5:16
  to
• 5:16
  be
• 5:16
  attached
• 5:17
  at
• 5:17
  the
• 5:17
  hip
• 5:18
  with
• 5:18
  your
• 5:18
  merchandising
• 5:19
  teams,
• 5:20
  your
• 5:20
  store
• 5:20
  op
• 5:21
  teams
• 5:21
  and
• 5:22
  in
• 5:22
  your
• 5:22
  it.
• 5:23
  So
• 5:23
  those
• 5:24
  are
• 5:24
  all
• 5:24
  very
• 5:24
  similar.
• 5:24
  Cpg,
• 5:26
  there's
• 5:27
  so
• 5:27
  many
• 5:27
  more
• 5:28
  suppliers
• 5:28
  in
• 5:28
  the
• 5:29
  box
• 5:29
  than
• 5:29
  there
• 5:29
  was
• 5:30
  at
• 5:30
  Dick's
• 5:30
  Sporting
• 5:30
  Goods.
• 5:31
  The
• 5:31
  volume
• 5:32
  is
• 5:32
  just
• 5:32
  so
• 5:33
  much
• 5:33
  higher
• 5:34
  than
• 5:34
  it
• 5:34
  was
• 5:34
  at
• 5:34
  Dick's.
• 5:35
  Also,
• 5:36
  the
• 5:36
  brands
• 5:36
  I
• 5:36
  worked
• 5:36
  with
• 5:36
  at
• 5:37
  Dick's
• 5:37
  were
• 5:37
  probably
• 5:38
  more
• 5:38
  focused
• 5:39
  on
• 5:39
  brand
• 5:40
  stories.
• 5:40
  Higher
• 5:41
  in
• 5:41
  the
• 5:41
  funnel.
• 5:41
  We
• 5:42
  did
• 5:42
  a
• 5:42
  lot
• 5:42
  of
• 5:42
  social
• 5:43
  online
• 5:43
  video,
• 5:44
  right.
• 5:44
  CPG,
• 5:45
  they're
• 5:46
  very
• 5:46
  interested
• 5:46
  in
• 5:46
  being
• 5:47
  on
• 5:47
  hy
• 5:47
  vee.com
• 5:48
  or
• 5:49
  having
• 5:49
  advertising
• 5:50
  in
• 5:50
  our
• 5:50
  stores.
• 5:51
  So
• 5:51
  it's
• 5:51
  much
• 5:52
  lower
• 5:52
  down
• 5:52
  in
• 5:53
  the
• 5:53
  funnel,
• 5:53
  which
• 5:53
  brings
• 5:53
  us
• 5:54
  really
• 5:54
  high
• 5:54
  conversion
• 5:55
  expectations.
• 5:56
  That's
• 5:56
  great.
• 5:56
  That's
• 5:57
  great.
• 5:57
  Great.
• 5:57
  That's
• 5:57
  so.
• 5:58
  I
• 5:58
  never
• 5:58
  thought
• 5:59
  about
• 5:59
  any
• 5:59
  of
• 5:59
  that.
• 5:59
  That
• 5:59
  was
• 5:59
  so
• 6:00
  wonderful.
• 6:01
  Catherine,
• 6:01
  are
• 6:01
  there
• 6:02
  certain
• 6:02
  technologies
• 6:03
  you
• 6:03
  say,
• 6:03
  like
• 6:03
  being
• 6:04
  in
• 6:04
  lockstep
• 6:04
  with
• 6:05
  merchandising,
• 6:05
  are
• 6:06
  technologies
• 6:06
  that
• 6:06
  you
• 6:07
  are
• 6:08
  looking
• 6:08
  into
• 6:09
  or
• 6:09
  that
• 6:09
  you
• 6:09
  feel
• 6:10
  like
• 6:10
  could
• 6:10
  be
• 6:10
  helpful
• 6:11
  as
• 6:12
  you
• 6:12
  try
• 6:12
  to
• 6:13
  kind
• 6:13
  of
• 6:13
  gather
• 6:13
  that
• 6:14
  information
• 6:14
  about
• 6:14
  what's
• 6:15
  happening
• 6:15
  in
• 6:15
  the
• 6:15
  store,
• 6:16
  how
• 6:16
  products
• 6:17
  are
• 6:17
  performing
• 6:18
  and
• 6:18
  then
• 6:18
  how
• 6:19
  you
• 6:19
  kind
• 6:19
  of
• 6:19
  coordinate
• 6:20
  media
• 6:20
  efforts
• 6:21
  for
• 6:21
  your
• 6:22
  retail
• 6:22
  media
• 6:22
  network
• 6:22
  around
• 6:23
  that?
• 6:23
  Yeah,
• 6:23
  there's.
• 6:24
  There's
• 6:24
  a
• 6:24
  lot
• 6:24
  of
• 6:24
  different
• 6:25
  technologies
• 6:25
  out
• 6:25
  there
• 6:26
  that
• 6:26
  I'm
• 6:26
  looking
• 6:26
  into.
• 6:27
  So
• 6:27
  one
• 6:27
  of
• 6:27
  the
• 6:27
  things
• 6:27
  that
• 6:28
  we
• 6:28
  made
• 6:28
  a
• 6:28
  big
• 6:28
  bet
• 6:28
  on
• 6:29
  was
• 6:29
  in
• 6:29
  store
• 6:30
  retail
• 6:30
  media.
• 6:30
  Right.
• 6:31
  We
• 6:31
  have
• 6:31
  10,000
• 6:32
  screens
• 6:32
  across
• 6:32
  our
• 6:32
  store.
• 6:33
  That's
• 6:33
  right.
• 6:34
  We
• 6:34
  have
• 6:34
  the,
• 6:35
  the
• 6:35
  in
• 6:35
  store
• 6:36
  audio.
• 6:36
  We
• 6:36
  do
• 6:37
  custom
• 6:37
  graphics
• 6:37
  and
• 6:38
  signage.
• 6:39
  So
• 6:39
  I
• 6:40
  would
• 6:40
  like
• 6:40
  to
• 6:40
  deeply
• 6:41
  understand
• 6:41
  the
• 6:42
  consumer
• 6:42
  journey
• 6:42
  through
• 6:43
  the
• 6:43
  store
• 6:43
  in
• 6:43
  a
• 6:44
  bigger
• 6:44
  way
• 6:44
  to
• 6:44
  just
• 6:45
  be
• 6:45
  able
• 6:45
  to
• 6:45
  prove
• 6:46
  out
• 6:46
  and
• 6:46
  understand
• 6:46
  exactly
• 6:47
  how
• 6:47
  they're
• 6:47
  engaging
• 6:48
  with,
• 6:49
  with
• 6:49
  all
• 6:49
  these
• 6:49
  different
• 6:49
  touch
• 6:50
  points.
• 6:51
  It's
• 6:51
  something
• 6:51
  we're
• 6:51
  working
• 6:52
  on
• 6:52
  right
• 6:52
  now
• 6:52
  and
• 6:53
  we're
• 6:53
  doing
• 6:53
  a
• 6:53
  pilot.
• 6:54
  So
• 6:54
  hopefully
• 6:54
  we'll
• 6:54
  have,
• 6:55
  you
• 6:55
  know,
• 6:55
  good
• 6:55
  news
• 6:56
  to
• 6:56
  report
• 6:56
  and
• 6:56
  it'll
• 6:56
  be
• 6:57
  another
• 6:57
  thing
• 6:57
  we're
• 6:57
  first
• 6:57
  to
• 6:58
  market
• 6:58
  with.
• 6:59
  Another
• 6:59
  thing
• 6:59
  is,
• 7:00
  is
• 7:00
  just
• 7:00
  connecting
• 7:01
  the
• 7:01
  merchandising
• 7:02
  piece.
• 7:02
  You
• 7:02
  know,
• 7:03
  they
• 7:03
  sell
• 7:04
  all
• 7:04
  kinds
• 7:04
  of
• 7:04
  displays
• 7:05
  or
• 7:05
  end
• 7:06
  caps
• 7:06
  out
• 7:06
  to
• 7:06
  different
• 7:07
  suppliers.
• 7:08
  So
• 7:08
  just
• 7:08
  understanding
• 7:09
  what
• 7:09
  they
• 7:09
  have
• 7:10
  from
• 7:10
  A
• 7:10
  commitment
• 7:10
  standpoint.
• 7:11
  And
• 7:11
  how
• 7:11
  does
• 7:12
  that
• 7:12
  compare
• 7:12
  to
• 7:12
  the
• 7:12
  media
• 7:13
  that
• 7:13
  we're
• 7:13
  running
• 7:13
  to
• 7:14
  make
• 7:14
  sure
• 7:14
  that,
• 7:14
  hey,
• 7:15
  if
• 7:15
  we're
• 7:15
  running
• 7:15
  media
• 7:16
  in
• 7:16
  digital,
• 7:17
  that
• 7:17
  the
• 7:17
  product
• 7:17
  is
• 7:18
  there
• 7:18
  at
• 7:18
  the
• 7:18
  right
• 7:19
  place
• 7:19
  at
• 7:19
  the
• 7:19
  right
• 7:19
  time.
• 7:20
  Right.
• 7:20
  That's
• 7:20
  huge.
• 7:21
  Yeah.
• 7:21
  So
• 7:22
  you
• 7:22
  do,
• 7:22
  like,
• 7:23
  in
• 7:23
  store
• 7:24
  audio
• 7:24
  ads
• 7:25
  too,
• 7:25
  then?
• 7:25
  In
• 7:25
  the
• 7:25
  store.
• 7:26
  Interesting,
• 7:26
  because
• 7:26
  Ann
• 7:26
  and
• 7:27
  I
• 7:27
  are
• 7:27
  always
• 7:27
  going
• 7:27
  back
• 7:27
  and
• 7:27
  forth
• 7:28
  on
• 7:28
  that.
• 7:29
  I
• 7:29
  won't
• 7:29
  say
• 7:29
  which
• 7:29
  side
• 7:30
  of
• 7:30
  the
• 7:30
  fence
• 7:30
  I
• 7:31
  fall
• 7:31
  on,
• 7:31
  which
• 7:31
  side
• 7:31
  of
• 7:31
  the
• 7:32
  fence
• 7:32
  she
• 7:32
  falls
• 7:32
  on,
• 7:32
  but
• 7:32
  our
• 7:33
  loyal
• 7:33
  Omnitok
• 7:33
  fans
• 7:34
  will
• 7:34
  know.
• 7:34
  But
• 7:35
  why
• 7:35
  do
• 7:36
  you
• 7:36
  find
• 7:36
  value
• 7:36
  in
• 7:36
  that?
• 7:37
  Like,
• 7:37
  what
• 7:37
  value
• 7:37
  does
• 7:37
  that.
• 7:38
  That
• 7:38
  outlet
• 7:38
  bring
• 7:39
  to
• 7:39
  you,
• 7:39
  say,
• 7:39
  versus,
• 7:40
  you
• 7:40
  know,
• 7:40
  video
• 7:40
  screens
• 7:41
  or
• 7:41
  other
• 7:41
  forms
• 7:42
  of
• 7:42
  retail
• 7:42
  media?
• 7:42
  Like,
• 7:43
  what's
• 7:43
  the
• 7:43
  beneficial
• 7:44
  side
• 7:44
  of,
• 7:45
  you
• 7:45
  know,
• 7:45
  in
• 7:45
  store
• 7:45
  audio?
• 7:46
  Yeah,
• 7:46
  so
• 7:46
  I
• 7:47
  can
• 7:47
  tell
• 7:47
  you,
• 7:48
  I've
• 7:48
  gone
• 7:48
  back
• 7:48
  and
• 7:49
  forth
• 7:49
  on
• 7:49
  this
• 7:49
  one
• 7:50
  numerous
• 7:50
  times
• 7:51
  as
• 7:51
  well.
• 7:52
  This
• 7:52
  is
• 7:53
  great.
• 7:53
  I
• 7:53
  love
• 7:54
  this.
• 7:54
  For
• 7:54
  audio
• 7:55
  to
• 7:55
  be
• 7:55
  effective,
• 7:56
  I
• 7:57
  think
• 7:57
  it's
• 7:57
  all
• 7:57
  about
• 7:58
  in
• 7:58
  store
• 7:58
  execution.
• 7:59
  One.
• 7:59
  Right.
• 8:00
  Okay.
• 8:00
  You
• 8:00
  have
• 8:00
  to
• 8:01
  have.
• 8:01
  You
• 8:01
  have
• 8:01
  to
• 8:01
  have
• 8:01
  the
• 8:01
  product.
• 8:02
  The
• 8:02
  players
• 8:02
  have
• 8:03
  to
• 8:03
  be
• 8:03
  turned
• 8:03
  on.
• 8:03
  The
• 8:04
  volume
• 8:04
  has
• 8:04
  to
• 8:04
  be
• 8:05
  turned
• 8:05
  up.
• 8:06
  Not
• 8:06
  too
• 8:06
  loud
• 8:07
  though,
• 8:07
  right?
• 8:07
  Yeah,
• 8:07
  you
• 8:08
  have
• 8:08
  to,
• 8:08
  like,
• 8:08
  make
• 8:08
  sure
• 8:09
  you
• 8:09
  actually
• 8:09
  have
• 8:10
  the
• 8:10
  equipment
• 8:10
  working
• 8:11
  correctly.
• 8:12
  And
• 8:12
  then
• 8:12
  from
• 8:13
  there,
• 8:13
  I
• 8:13
  have
• 8:14
  seen
• 8:15
  it
• 8:15
  work
• 8:16
  well
• 8:16
  when
• 8:16
  you
• 8:16
  pair
• 8:16
  it
• 8:17
  with
• 8:17
  something
• 8:18
  else.
• 8:18
  Okay.
• 8:19
  So
• 8:19
  whenever
• 8:19
  you
• 8:19
  have,
• 8:20
  you
• 8:20
  know,
• 8:20
  a
• 8:20
  screen
• 8:21
  takeover
• 8:21
  in
• 8:21
  our
• 8:22
  stores
• 8:22
  and
• 8:23
  we're
• 8:23
  talking
• 8:24
  about,
• 8:25
  you
• 8:25
  know,
• 8:25
  the
• 8:25
  message
• 8:26
  over
• 8:26
  audio
• 8:26
  as
• 8:27
  well,
• 8:27
  or
• 8:27
  you
• 8:28
  have
• 8:28
  signage
• 8:28
  across
• 8:29
  your
• 8:29
  store
• 8:29
  and
• 8:30
  you're
• 8:30
  reaching
• 8:30
  out
• 8:30
  and
• 8:30
  talking
• 8:31
  about
• 8:31
  audio,
• 8:32
  or
• 8:32
  before
• 8:33
  the
• 8:33
  consumer
• 8:33
  even
• 8:34
  got
• 8:34
  into
• 8:34
  the
• 8:34
  store,
• 8:35
  they
• 8:35
  got
• 8:35
  a
• 8:35
  text
• 8:36
  message
• 8:36
  in
• 8:36
  email,
• 8:37
  they
• 8:37
  saw
• 8:38
  the
• 8:38
  product.
• 8:38
  So
• 8:40
  as
• 8:40
  a
• 8:40
  standalone,
• 8:42
  I'm
• 8:42
  not
• 8:42
  sure
• 8:43
  the
• 8:43
  verdict's
• 8:43
  out.
• 8:44
  I
• 8:44
  think
• 8:44
  on
• 8:44
  a
• 8:44
  standalone.
• 8:45
  Oh,
• 8:45
  really?
• 8:46
  I
• 8:46
  think
• 8:46
  we'll
• 8:46
  see.
• 8:47
  Okay.
• 8:47
  Yeah,
• 8:48
  just
• 8:48
  run
• 8:48
  in
• 8:48
  store
• 8:48
  audio.
• 8:49
  Yeah,
• 8:50
  you
• 8:50
  know,
• 8:50
  I
• 8:50
  think.
• 8:50
  I
• 8:51
  think
• 8:51
  we'll
• 8:51
  see.
• 8:51
  I
• 8:51
  have
• 8:52
  seen
• 8:52
  now
• 8:53
  that
• 8:53
  when
• 8:53
  you
• 8:53
  add
• 8:54
  audio
• 8:55
  on
• 8:55
  top
• 8:55
  of
• 8:55
  other
• 8:55
  tactics,
• 8:56
  we
• 8:56
  have
• 8:56
  gotten
• 8:57
  better
• 8:57
  performance.
• 8:58
  So
• 8:58
  is
• 8:59
  this
• 8:59
  like.
• 8:59
  Like,
• 8:59
  I.
• 9:00
  This
• 9:00
  is
• 9:00
  probably
• 9:00
  a
• 9:00
  terrible
• 9:01
  comparison,
• 9:01
  but
• 9:02
  I'm
• 9:02
  thinking
• 9:02
  about,
• 9:02
  like
• 9:02
  being
• 9:03
  at
• 9:03
  a
• 9:03
  basketball
• 9:03
  game
• 9:04
  and
• 9:04
  they're
• 9:04
  like,
• 9:04
  okay,
• 9:05
  you.
• 9:05
  Everybody
• 9:06
  gets
• 9:06
  free
• 9:07
  chicken
• 9:07
  nuggets
• 9:08
  at
• 9:08
  this
• 9:08
  part
• 9:08
  of
• 9:08
  the
• 9:08
  game.
• 9:09
  And
• 9:09
  it.
• 9:09
  But
• 9:09
  it's
• 9:09
  like
• 9:10
  blasted
• 9:10
  on
• 9:10
  every
• 9:11
  screen.
• 9:11
  It's
• 9:11
  on
• 9:11
  people's
• 9:12
  apps
• 9:12
  for
• 9:13
  the
• 9:13
  game.
• 9:13
  Like,
• 9:14
  so
• 9:14
  it's
• 9:14
  something
• 9:14
  like
• 9:15
  that
• 9:15
  where
• 9:15
  it's
• 9:15
  almost
• 9:15
  like
• 9:16
  more
• 9:16
  of
• 9:17
  a.
• 9:17
  Of
• 9:17
  like
• 9:17
  a
• 9:18
  presentation
• 9:19
  than
• 9:19
  it
• 9:19
  is
• 9:19
  just
• 9:20
  like
• 9:20
  there's
• 9:21
  a
• 9:21
  discount
• 9:21
  on
• 9:21
  chicken
• 9:22
  nuggets
• 9:22
  in
• 9:22
  aisle
• 9:23
  four.
• 9:24
  Because
• 9:24
  that's
• 9:24
  the
• 9:24
  stuff
• 9:25
  that
• 9:25
  to
• 9:25
  me,
• 9:25
  I'm
• 9:25
  like,
• 9:25
  it's
• 9:26
  got
• 9:26
  to
• 9:26
  be
• 9:26
  branded,
• 9:26
  right?
• 9:27
  Yeah,
• 9:27
  you
• 9:27
  need
• 9:27
  that
• 9:28
  Presentation.
• 9:29
  Yeah.
• 9:29
  And
• 9:29
  then
• 9:30
  maybe
• 9:30
  on
• 9:30
  the
• 9:30
  way
• 9:30
  out,
• 9:30
  you
• 9:31
  can
• 9:31
  say,
• 9:31
  and
• 9:31
  don't
• 9:31
  forget
• 9:31
  your
• 9:31
  chicken
• 9:32
  nuggets.
• 9:32
  Right
• 9:33
  after
• 9:33
  you
• 9:33
  already
• 9:33
  had
• 9:34
  the
• 9:34
  big
• 9:34
  thing.
• 9:34
  They
• 9:35
  know
• 9:35
  what
• 9:35
  you're
• 9:35
  talking
• 9:35
  about.
• 9:36
  Right,
• 9:36
  Got
• 9:36
  it,
• 9:36
  got
• 9:37
  it.
• 9:37
  And
• 9:37
  might
• 9:37
  have
• 9:37
  just
• 9:37
  tipped
• 9:37
  her
• 9:38
  hat
• 9:38
  on
• 9:38
  where
• 9:38
  she
• 9:38
  comes
• 9:38
  down
• 9:38
  on
• 9:39
  that
• 9:39
  argument.
• 9:41
  All
• 9:41
  right,
• 9:42
  so
• 9:42
  let's
• 9:42
  talk.
• 9:42
  So
• 9:43
  beginning
• 9:43
  of
• 9:43
  the
• 9:43
  year
• 9:43
  2025,
• 9:44
  what
• 9:44
  are
• 9:45
  you
• 9:45
  looking
• 9:45
  at?
• 9:45
  What
• 9:45
  are
• 9:45
  your
• 9:45
  priorities
• 9:46
  for
• 9:46
  the
• 9:46
  year?
• 9:46
  Yeah,
• 9:47
  so
• 9:47
  one
• 9:47
  is
• 9:48
  just
• 9:48
  combining,
• 9:49
  you
• 9:49
  know,
• 9:49
  the
• 9:50
  network
• 9:50
  under
• 9:50
  the
• 9:51
  marketing
• 9:51
  umbrella
• 9:52
  and
• 9:52
  making
• 9:52
  sure
• 9:52
  we
• 9:52
  have
• 9:53
  our
• 9:53
  internal
• 9:54
  ways
• 9:55
  of
• 9:55
  working
• 9:55
  cleaned
• 9:56
  up
• 9:56
  and
• 9:56
  that
• 9:56
  we're
• 9:56
  running
• 9:57
  effectively.
• 9:57
  Another
• 9:58
  thing
• 9:58
  is,
• 9:58
  you
• 9:58
  know,
• 9:59
  my
• 9:59
  time
• 9:59
  here
• 9:59
  at
• 10:00
  fmi,
• 10:00
  if
• 10:00
  I'm
• 10:01
  taking
• 10:01
  away
• 10:02
  one
• 10:02
  thing,
• 10:02
  it's
• 10:03
  just
• 10:03
  how
• 10:03
  special
• 10:04
  our
• 10:04
  relationships
• 10:05
  are
• 10:05
  with
• 10:05
  these
• 10:05
  suppliers.
• 10:06
  Yeah.
• 10:07
  As
• 10:07
  my
• 10:07
  first
• 10:08
  one,
• 10:08
  you
• 10:08
  know,
• 10:08
  I've
• 10:08
  gone
• 10:08
  to
• 10:09
  so
• 10:09
  many
• 10:09
  different
• 10:10
  conferences
• 10:10
  out
• 10:10
  in
• 10:10
  the
• 10:10
  industry
• 10:11
  and
• 10:12
  this
• 10:12
  one,
• 10:12
  the
• 10:12
  way
• 10:12
  that
• 10:13
  you
• 10:13
  come
• 10:13
  and
• 10:13
  you
• 10:13
  meet
• 10:14
  with
• 10:14
  your
• 10:14
  suppliers
• 10:14
  and
• 10:15
  really
• 10:15
  nurture
• 10:15
  those
• 10:16
  relationships
• 10:16
  and
• 10:16
  have
• 10:16
  those
• 10:17
  really
• 10:17
  honest,
• 10:17
  strategic
• 10:18
  conversations
• 10:19
  is
• 10:20
  like
• 10:20
  no
• 10:20
  other.
• 10:21
  So,
• 10:22
  you
• 10:22
  know,
• 10:22
  me
• 10:22
  just
• 10:23
  continuing
• 10:23
  to
• 10:24
  nurture
• 10:24
  those
• 10:24
  relationships,
• 10:25
  make
• 10:25
  sure
• 10:26
  that
• 10:26
  we're
• 10:26
  partnering
• 10:26
  with
• 10:27
  our
• 10:27
  merchandising
• 10:28
  teams,
• 10:29
  our
• 10:29
  in
• 10:29
  store
• 10:29
  teams
• 10:30
  for
• 10:30
  execution,
• 10:31
  the
• 10:31
  marketing
• 10:32
  teams,
• 10:32
  the
• 10:32
  retail
• 10:33
  media,
• 10:33
  that's
• 10:33
  going
• 10:33
  to
• 10:34
  be
• 10:34
  a
• 10:34
  huge,
• 10:34
  huge
• 10:35
  effort.
• 10:36
  And
• 10:36
  then
• 10:36
  also
• 10:37
  on
• 10:37
  the
• 10:37
  tech
• 10:38
  side,
• 10:38
  we
• 10:38
  just
• 10:38
  gotta
• 10:38
  make
• 10:39
  sure
• 10:39
  that
• 10:39
  we
• 10:39
  have
• 10:40
  our
• 10:40
  data
• 10:41
  in
• 10:41
  a
• 10:41
  really
• 10:41
  good
• 10:42
  place.
• 10:42
  Then
• 10:43
  we
• 10:43
  have
• 10:43
  the
• 10:43
  capabilities
• 10:44
  to
• 10:44
  be
• 10:44
  able
• 10:44
  to
• 10:44
  leverage
• 10:45
  our
• 10:45
  data,
• 10:45
  slice
• 10:46
  and
• 10:46
  dice
• 10:47
  it,
• 10:47
  do
• 10:47
  segmentation
• 10:48
  and
• 10:48
  run
• 10:48
  really
• 10:49
  effective
• 10:49
  media,
• 10:50
  and
• 10:50
  then
• 10:50
  most
• 10:50
  importantly,
• 10:51
  be
• 10:51
  able
• 10:51
  to
• 10:51
  report
• 10:52
  on
• 10:52
  it.
• 10:52
  Right.
• 10:53
  But
• 10:53
  I
• 10:54
  need
• 10:54
  those
• 10:54
  capabilities
• 10:55
  not
• 10:55
  just
• 10:55
  for
• 10:55
  the
• 10:56
  network,
• 10:56
  but
• 10:57
  we
• 10:57
  need
• 10:57
  to
• 10:57
  have
• 10:57
  that
• 10:58
  across
• 10:58
  the
• 10:58
  enterprise
• 10:59
  side
• 10:59
  too.
• 11:00
  Ugh.
• 11:01
  Kathryn,
• 11:02
  I'm
• 11:02
  so
• 11:02
  excited
• 11:03
  that
• 11:03
  we
• 11:03
  got
• 11:03
  to
• 11:03
  talk
• 11:03
  to
• 11:04
  you
• 11:04
  again
• 11:04
  today.
• 11:05
  The
• 11:05
  next
• 11:06
  time
• 11:06
  we
• 11:06
  talk
• 11:06
  to
• 11:06
  you,
• 11:06
  you're
• 11:07
  gonna
• 11:07
  just
• 11:07
  be
• 11:07
  in
• 11:07
  see
• 11:08
  the
• 11:08
  CEO
• 11:08
  role
• 11:09
  or
• 11:09
  something.
• 11:09
  I
• 11:09
  have
• 11:09
  a
• 11:10
  feeling
• 11:10
  if
• 11:10
  things
• 11:10
  keep
• 11:11
  going
• 11:11
  this
• 11:11
  way,
• 11:11
  you'll
• 11:12
  just
• 11:12
  be
• 11:12
  total
• 11:13
  hy
• 11:13
  vee
• 11:13
  domination
• 11:14
  for
• 11:14
  Katherine.
• 11:14
  I'm
• 11:15
  go
• 11:15
  listen
• 11:15
  to
• 11:15
  some
• 11:15
  radio
• 11:16
  ads
• 11:16
  in
• 11:16
  my
• 11:16
  local
• 11:17
  hy
• 11:17
  vee.
• 11:17
  That's
• 11:17
  what
• 11:17
  I'm
• 11:17
  gonna
• 11:18
  do.
• 11:18
  That's
• 11:18
  what
• 11:18
  I'm
• 11:19
  doing
• 11:19
  when
• 11:19
  I
• 11:19
  get
• 11:19
  home.
• 11:20
  Well,
• 11:20
  thank
• 11:20
  you
• 11:20
  so
• 11:20
  much
• 11:21
  for
• 11:21
  making
• 11:21
  the
• 11:21
  time.
• 11:22
  Thanks
• 11:23
  again
• 11:23
  to
• 11:23
  Cimbie
• 11:24
  for
• 11:24
  hosting
• 11:24
  us
• 11:25
  here
• 11:25
  at
• 11:25
  fmi.
• 11:26
  We
• 11:26
  have
• 11:26
  another
• 11:27
  couple
• 11:27
  of
• 11:27
  interviews
• 11:28
  coming
• 11:28
  up,
• 11:28
  so
• 11:28
  until
• 11:29
  then,
• 11:29
  be
• 11:29
  careful
• 11:30
  out
• 11:30
  there.