Hy-Vee’s New CMO on Retail Media, Supplier Strategy & In-Store Tech | Live at FMI 2025

Omni Talk Retail · Feb 2, 2025 · 11m · transcript

🎙 Omni Talk Retail Live at FMI 2025: A Conversation with Hy-Vee CMO Kathryn Mazza 🎙

Join Chris Walton & Anne Mezzenga for an exclusive interview with Katherine Maza, newly appointed Chief Marketing Officer of Hy-Vee live from the Simbe Podcast Studio at FMI 2025. She shares insights on retail media, supplier partnerships, and the role of technology in grocery marketing.

⏳ Key Moments:

00:00 - Introduction: Live from FMI 2025 with Hy-Vee’s New CMO

02:30 - Kathryn's Journey from Retail Media to CMO

05:10 - Why Retail Media & Marketing Must Be Integrated

07:45 - How Hy-Vee Uses In-Store Screens…