Latest / The Marketing Millennials
The VIP Segments You're Sleeping On | Bathroom Break #111
You already have VIPs in your database. You're just not treating them that way.
Jay and Daniel break down the segments most Marketers completely overlook, and why the people already showing high-intent signals are often more valuable than the customers you already closed.
Jay lays out the behaviors that should automatically flag someone as a VIP: repeat website visits, multiple email clicks, product video views. None of that is accidental, and none of it should be treated like a regular contact.
Daniel makes the case for pain point segmentation and why lifetime value of your audience deserves…
The skinny
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