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Our Members Speak About myAgent Classes · Mortgage Marketing Radio

• 0:00
  In today's highly competitive mortgage industry, building profitable relationships with
• 0:04
  the real estate agents is essential for success.
• 0:06
  However, finding effective ways to secure agent relationships can be a challenge.
• 0:11
  With so many mortgage loan originators vying for the attention of real estate agents, it
• 0:15
  can be difficult to stand out and establish meaningful connections.
• 0:20
  Our new case study featuring loan officer Chris Cogill is a must-read.
• 0:25
  Chris has closed a remarkable 36 million in funded loans from agent referrals.
• 0:31
  And in this case study, he shares his proven strategies for building strong relationships
• 0:34
  with real estate agents and leveraging those relationships to drive more business.
• 0:39
  To get your hands on this resource, head over to LOKestudy.com and download your free copy
• 0:45
  of the case study today.
• 0:47
  You'll find actionable insights and practical tips that Chris used to close 36 million
• 0:52
  in funded loans from agent referrals and how you can, too.
• 0:56
  Don't miss out.
• 0:57
  Go check it out right now.
• 0:58
  Visit LOKestudy.com and download your free copy today.
• 1:03
  Hey, what's up, podcast listeners?
• 1:11
  Jeff Zimfer, welcome to this episode of a very special episode of the Mortgage Marketing
• 1:16
  Radio podcast.
• 1:17
  And if you can't tell, I'm so thrilled.
• 1:19
  I've got my soundboard back.
• 1:21
  Congratulations, you are the winner.
• 1:24
  Yeah, that means I got all my cool buttons I can start using again.
• 1:27
  I'm going to change up some of the sound effects on that.
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  But it feels like I've finally got the full platform for the podcast back and ready to
• 1:37
  rock, which means I can do some really cool audio interviews.
• 1:40
  Again, coming up for audio quality.
• 1:42
  All right, so this episode is unique and different in that I've got multiple special guests.
• 1:48
  And what I decided to do is because to be completely, blatantly honest with you, you
• 1:54
  may or may not be aware that one of my primary superpowers is helping loan officers succeed
• 2:00
  with real estate agents.
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  What do I mean?
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  I mean helping you get more agent referrals.
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  It's what you want, right?
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  Many of you want it.
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  I know because that's what you tell me when you join our private Facebook group over
• 2:10
  there on Facebook for the Mortgage Marketing Radio podcast, which you haven't, if you haven't
• 2:14
  yet gone over there to join, please go over there and do so.
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  But one of the questions I ask when you come in there is what's your biggest challenge
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  or frustration that you're working on right now.
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  And I would say upwards of 70 plus maybe bumping up against 80 percent of the time, more
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  agent referrals.
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  That's what you want.
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  But here's what I know as well being in this game since 2003 that many of you struggle
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  to get agent referrals, to get attention, to get engagement.
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  Why?
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  Well, because unfortunately you're playing from the same playbook that every other L.O.
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  town is, right?
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  Which I know it sounds cliched and played out, but it's still true.
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  Great rates, great service, give me a chance.
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  Monday morning call.
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  How was your weekend?
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  Small talk.
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  Want to grab a coffee, right?
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  And so those value propositions, those sales pitches, if you will, fall flat, fall short
• 3:00
  and automatically put you in the commodity box, which is part of the reasons why you continue
• 3:05
  to struggle.
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  Therefore, I'm excited to introduce you today to a better way.
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  You may have heard me mention in the past, it's called my agent classes.
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  And what it is is a plug and play turnkey platform of 10 plus ready to go classes in a box,
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  lunch and learns in a box that you deliver over Zoom or in person.
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  You get the PowerPoint speaker notes, you get the handouts, you get the video training
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  for me, training you how to give the class, you even get the full blown event registration
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  platform with prewritten email templates, landing pages, SMS tech messages, follow-up system,
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  looped and nuts, all you need to do is sketch your class and deliver it, which is what we
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  help you do as well.
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  So today's episode is about me taking a stand for myself and no longer being reluctant
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  to bring this platform, my agent classes to you and allow you to listen to the feedback
• 3:59
  from some of our members that are my agent class members, mortgage marketing pro members,
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  and hear what they've had to say.
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  So what I did is I took a conversation that we had a few weeks ago on our normal Friday
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  calls that we do every Friday, changed it up, and I wanted to ask everybody what their experience
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  was, being a member, what were their apprehensions, what were their reservations, what have they
• 4:24
  experienced, what are their results, how they've grown as a result, and this conversation
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  today is you get to sit in and listen in on what they're sharing.
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  I hope you find it insightful.
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  Once again, I know teaching agent classes is not necessarily right for everybody and some
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  of the members didn't think it was right for them either until they got in and got part
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  of a community that supported them and provided the way forward.
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  So I'm not sure where you stand or sit right now and where you're at with your sources
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  of purchase business and what the next six months are looking like for you, but if you're
• 4:58
  looking for a better way, perhaps today is the day for you to check out my agent classes
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  further, after you listen to this episode and what people have to share, if you feel
• 5:09
  compelled to do so, go over to mortgagemarketing.pro, mortgagemarketing.pro, check out the brief
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  video I've put up there, and if it's for you, I'd love to see you on the other side.
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  So without further ado, let's get into this week's show.
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  When you first decided to join me and become a pro member in all this stuff, what reservations
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  or concerns, hesitations or doubts that you have about participating in this?
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  At first, for me, it was the price and then it literally was a no-brainer.
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  One's actually saw the contents and then this was just instantaneously great relationships,
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  great content and just frees me and my assistant up to actually do it and create more deals.
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  But you found it to be beneficial.
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  Yes.
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  I think I've created more friends in this group that actually know what I'm talking about
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  and that when I'm struggling and I'm having my moment, I have like Glendo over here at
• 6:11
  Carey or Ryan giving me some spiritual information kind of back to Jesus, figuring out what
• 6:18
  the heck am I doing?
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  That over anything I think has made such a difference because when you feel like you're
• 6:26
  on a cliff by yourself and you send out a message, you're like, what do you think
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  about this?
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  Like everybody else chimes in, it's so nice to feel that it's not just you, you're not
• 6:37
  just on the cliff by yourself.
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  You know, I had one expectation, this is what the classes are going to do for me, but
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  I didn't realize that by going through the classes, teaching the classes, it would help
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  me twofold.
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  I could use the content to better my own business to increase my social presence and
• 6:53
  teach me how to do things, but to also it, I mean, it increased my confidence as, I
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  mean, somebody in her mid 40s that changed careers completely, it was scary.
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  I did it during COVID, what was I thinking?
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  But I feel like this platform really, you know, it, it, it made my business take off
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  as I have proven by sharing the success story from my first year in business using your
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  platform.
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  I've done a lot of different coaching and I have to say of all of it, this one has been
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  my favorite group because I think there is the camaraderie, but also you are helping us
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  have really actionable things to do.
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  Like there's, it isn't just all, like here's my list of if I was going to talk to real
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  estate agents and what I would say in the cadence of reconnecting, but like you have really
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  actionable, this is what you can do, here's a class, here's how to, here's the instructions
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  on how to market it and here's literally, I'm giving you it, giving it all to you and
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  I feel really grateful because I was, I was in a spot where I was like, I really should
• 8:05
  start teaching classes to agents like, and I hadn't heard of you at all and then, you
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  know, that law of attraction, I just, you, I did like a podcast search on mortgage and
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  you came up and then I started listening and like, you already had the classes done like
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  that meant I didn't have to make any PowerPoint presentations or come up with anything, you
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  know, you just had all the stuff and so I like share your message to all my coaching
• 8:33
  groups too because I think what you have, you have stuff for us to do, not just do more,
• 8:39
  do more social media, do more videos, do this, do this, like you have actual stuff we can
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  take and implement, so I love that.
• 8:47
  Thank you, let's appreciate that and I know you share with some other people, sorry
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  to go ahead, is that Katie?
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  Yeah, I was honestly like, I feel when nice thing too is accountability, even though
• 8:58
  you don't call us out each time individually, it's like, if I miss one of these Fridays
• 9:02
  or what have you then, or I don't go do, you know, some of the things you're supposed
• 9:07
  to go do, then it's, this is a nice Friday check-in to be like, okay, how is it, by the
• 9:13
  way, I also love the motivational piece of it too, right, we're all on the same boat
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  sometimes as markets tough, rates are tough, you know, and it's always good to hear
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  different messaging of like, you know, look, there's, you can go one way or you can go
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  the other way, right, so I thought it was fun, this is a great check-in from a support
• 9:32
  standpoint and then accountability standpoint.
• 9:36
  What would you tell another L.O. who wants more agent relationships or referrals, this
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  may sound like a softball on its side, I don't apologize, I'm trying to think, I don't
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  have to say this, what would you tell another L.O., either if they're considering joining
• 9:50
  or if they're like, look at, a lot of L.O.s are in the place you guys were before you came
• 9:55
  here, which is repiser down, I need more real-to-relationships referrals, so what would you say
• 9:59
  to them?
• 10:00
  Stop paying for leads, leads to nothing at all, don't spend money on the marketing with your
• 10:07
  agents, you are not helping your agents grow at all unless you teach them how to actually
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  grow.
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  So in Liz LaFour's book, she heard page 16 when it comes to agents ask, will you pay
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  for leads?
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  She's got one word on the page, and it's no, no, no, no, no, no, no, no, no, no, you're
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  right, even better Liz, no, say it again.
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  You know your word, you just gotta know, you just gotta do something, and one agent, you
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  paying $200 to $300 to, it's not going to make your year.
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  That's my response when I try to talk to brokers in charge, and I say, hey, I got these
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  classes, you know, that, I mean, do you want to use it as a recruitment piece, do you
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  want to enhance, you know, your agents, how are they showing off or reflecting your brokerage?
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  And you know, the first thing, well, are you willing to buy leads, are you willing to
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  do this?
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  And that is my comeback, is here's the deal, I can buy leads, you're right, I could.
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  I said, but that's not teaching your agents how to survive, especially in this market that's
• 11:23
  coming up.
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  So I can either meet them for a day, or we can try to feed them for a lifetime.
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  A lot of my agents that have come to classes, we're now good friends because we invested
• 11:34
  that extra hour of a time, and then we take them out, I've kind of changed mine a little
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  bit, is now we go present them with video, and we help them do their video, and that's
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  where I was this morning, and we're doing something unconventional.
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  We're not just telling you, hey, we're going to close your loan on time, hey, we're going
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  to do this.
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  When you take an extra hour or 34 minutes, is all it took today to do nine videos from
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  a guy from the class, now he has six listings because of how we've taught him through the
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  class, he's in it for a win it, right?
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  He is in it for life, he is our agent, and he's telling everybody, if you go to anybody
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  else, you're stupid, basically, as what he said, but we're doing something unconventional
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  and classes allowed us to get that confidence to now jump up there in front of video, and
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  do what we do love, and not collecting a W2 on the other side.
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  You are not going to grow unless you invest in yourself.
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  You are a true business, you can't do this business part time, you can't do this business
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  for no cost, so you need to actually invest in yourself because you are a successful professional
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  and you will be with the classes.
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  I think the biggest thing that for me is you have been a connector in a big, big way,
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  and I know that you have your podcast and this group and what have you, but there's only
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  been like three or four, I wouldn't call them monumental thing, but big things, big shifts
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  in my business, and you get to hang your hat on at least two of those.
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  Your ability to bring people from outside in, because of your influence outside, you
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  can bring these people in, and that creates transformational shifts in our business.
• 13:27
  It's not just the coaching, the coaching is great, I love you buddy, but it's the things
• 13:31
  that you have been able to provide us that we would not have access to otherwise, and
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  that's certainly because of who you are.
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  So thank you.
• 13:39
  We're building our business and partnerships, and we're not talking about mortgage programs.
• 13:45
  We're not talking about rates, we're not talking about, and I think your average L.O. is
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  still out there saying like, oh, you know, I've got this program, I've got that program,
• 13:53
  like here's my rates, as Linda mentioned, I'll close on time or whatever else, so this
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  for me has been just a game changer and always like to say sharp in the saw where you're
• 14:04
  just learning so much more information, but you take a look, like your piece here is
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  almost like, you know, go build real relationships and don't even talk about mortgages at all,
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  because we're not, and that's pretty cool.
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  That's it, Kevin, I mean, in this climate where refinances have gone to the side, and
• 14:30
  people are now, you know, fighting over market share for sales, we have that unique.
• 14:37
  This program sets us apart by giving us a way to go deeper, drive deeper conversations
• 14:44
  and start conversations with realtors we don't know, so that we can stay in this business
• 14:49
  we love.
• 14:50
  I just went through where people were asking, they're like, okay, well, do you actually
• 14:55
  get business from your classes, like, can you tell me, like, does this actually work?
• 15:00
  And so many times having the conversation with people about the classes are about the
• 15:06
  knowledge, like, we don't sell products and during the classes, and even my bosses told
• 15:11
  me several times, it was when she was, when do you talk about mortgages, like, why they
• 15:15
  should use you?
• 15:16
  I'm like, I don't, like, we talked about like the information of the class, I introduced
• 15:21
  who I am, why you would use us, we don't talk about the 400 different programs that
• 15:26
  we have, but she's like, really, she was, it works, I'm like, yeah, still works.
• 15:31
  It's that connection, right, it's that extra connection, so you get them in the class
• 15:35
  and then go find their, their likes and their needs and desires after, and then if you
• 15:40
  have connections, then that's what's going to ultimately get you referrals.
• 15:45
  I know in my market, there's a lot of realtors moving.
• 15:47
  I don't know if you see it, and I just met with a broker I called on an agent on an
• 15:51
  up and coming brokerage, and one of the first things he wanted was value for his agents.
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  And he's like, hey, can you do a lunch and learn?
• 15:58
  You know, if I didn't have this program, he'd be like, oh, I don't know, I can't do that.
• 16:02
  So I have out of the box content that I can do, and that was how I changed the conversation
• 16:06
  away from, hey, on RAID's fees, I use this guy already, yada, yada, yada, and I use it
• 16:11
  as an aside, it's, yeah, okay, yeah, we close loans in 22 seconds, just like anybody
• 16:15
  else, I mean, that's all, all the LOs I have to talk about, that's how fast I can close
• 16:20
  and lower it.
• 16:21
  That's it.
• 16:22
  Like, and this, another value ad for the broker owner, who's going to value for his agents
• 16:28
  who's aggressively recruiting agents from other brokerages, so you say, hey, how do you
• 16:32
  win your battle?
• 16:33
  Here's a value I want to present today, I was talking about homebide or database marketing
• 16:38
  or something of that nature, basically anything else except rates and fees, so that, that,
• 16:43
  like, what problem do you solve for whom and how do you solve it?
• 16:51
  And I think in the context of real estate agents, taking what Emma just said, there's a time
• 16:55
  to integrate in our brand strategy and brand statement to add the mortgage thing in there,
• 17:01
  but I think, to your point, it's, everybody's showing up same as lame, vomiting, and the
• 17:05
  same damn thing.
• 17:06
  It's like, you know, what problem do I solve?
• 17:09
  The problem I solve, like I said at the beginning, for real estate agents, is helping them make
• 17:12
  sense of what actually is going to work or what actually they should be doing when it comes
• 17:18
  to being a modern agent and marketing themselves.
• 17:21
  That's the problem I solve for you.
• 17:22
  Oh, by the way, I also happen to do kick-ass mortgage loans and stuff like that, but we'll
• 17:26
  get to that, right?
• 17:28
  Very few people are actually in the field teaching agents face to face and have a really clear,
• 17:34
  I think that's one of my superpowers, I really understand what agents need to hear and want
• 17:38
  to see in a simple way, and I think that's why our classes kick-ass compared to most
• 17:43
  of them.
• 17:44
  They're not generic and they're not very 30,000-foot like, you need a business account.
• 17:48
  Like, yeah, no kidding.
• 17:50
  Appreciate you guys.
• 17:51
  Take care.
• 17:52
  See you on the next one.
• 17:53
  Hey, thanks for tuning in to this episode of the Mortgage Marketing Radio podcast.
• 17:55
  I hope you enjoyed it and remember if you liked this episode, please leave us a review
• 17:59
  that helps us reach more people and bring more good value and content to you, our listeners.
• 18:05
  And then don't forget, if you are a loan officer who wants more agent referrals in less
• 18:11
  time, be sure to check out the Mortgage Marketing Pro membership at mortgagemarketing.pro and
• 18:18
  learn more about our turnkey system of agent classes that puts you front and center of your
• 18:23
  local real estate agents, attracting agents instead of chasing them and getting agent referrals
• 18:29
  like clockwork every single month, just like Kerry Cobb, who her first year in the business
• 18:35
  with closing over 75 loans, achieved 40% of those 75 loans exclusively from agent classes.
• 18:42
  And if you want to learn how she did it and how you can do it too, once again, go to Mortgage
• 18:46
  Marketing Pro and I'll see you over there.
• 18:49
  Thanks for listening.
• 18:50
  Bye for now.
• 18:52
  Hey, guys, what's up real quick?
• 18:59
  You've heard about the Mortgage Marketing Pro membership before and I just want to quickly
• 19:02
  remind you of that you're in a place in your business where you simply need more purchase
• 19:07
  loans.
• 19:08
  You need to fill your pipeline with purchase business.
• 19:10
  Let's just face it, agents are still a solid pillar of business and sources of purchase
• 19:14
  business for you.
• 19:16
  Well, good news.
• 19:17
  Our Mortgage Marketing Pro membership helps loan officers like you close more loans without
• 19:21
  the hassle of chasing agents or cold calling done for you agent classes, expert training
• 19:26
  videos, a marketing automation platform that automates the entire process for you, everything
• 19:31
  you need to build your personal brand in your local market, attract and convert agents
• 19:36
  into referral partners, plus done for you proven marketing materials and plug and play
• 19:41
  content to make promoting your class, getting agents, butts and seeds, partnering with affiliates,
• 19:47
  real easy.
• 19:48
  But that's not all.
• 19:49
  You'll also get access to our weekly mastermind calls with top L.O.'s authors, speakers and
• 19:55
  coaches to learn the best strategies to grow your business right now in today's market.
• 20:01
  And as an extra bonus for limited time, for all new members, you'll get access to a database
• 20:07
  of 200 agents in your local market that have closed anywhere to from eight to 50 transactions
• 20:13
  in the last 12 months.
• 20:15
  And we'll provide that list uploaded into our platform for you so you can get off to
• 20:18
  a fast start in reaching actually productive agents.
• 20:22
  So what are you waiting for?
• 20:23
  You can check out more at mortgagedmarketing.pro, see more of the success stories there.
• 20:28
  And if you feel compelled to do so, book a call, we'll have a chat, we'll see if it's
• 20:32
  a fit.
• 20:33
  Don't miss out on this opportunity to take your mortgage business to the next level right
• 20:36
  now.
• 20:37
  Head over to mortgagedmarketing.pro.