The One About Meta's Andromeda
In this episode of Scalability School, Andrew and Brad are joined by Daniel Okon, CEO of ACTIV, a growing digital first agency that has also moved to incubating/growing multiple 7 figure brands in the health & wellness space, to decode Meta's "Andromeda" update. Andromeda has created a huge shift in the ad ecosystem where the algorithm (via systems like GEM and Lattice) now aggressively favor true creative diversity over simple iterations.
Daniel breaks down why old scaling methods like duplicating winners or making minor tweaks are yielding diminishing returns. Instead, he introduces a…
The skinny
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