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TRP 30: The Business Development Checklist: Is Your Firm Providing a Robust Platform? with Brenda Pontiff
In this episode of The Rainmaking Podcast, host Scott Love speaks with Brenda Pontiff, managing principal of PartnerTrack Academy, about how law firms can adopt big four accounting firm strategies to strengthen their business development efforts. Brenda, a Six Sigma-trained sales executive, explains why law firms often lag behind their accounting counterparts in developing structured sales processes, client relationship management systems, and innovative service offerings.
She highlights the importance of creating a clear sales playbook, tracking client interactions with robust technology…
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