From Mugs to Matchmaking: A Support Worker Tale

Sarah Knows Support Workers · Jan 25, 2026 · 3m · transcript

I’m not great at elevator pitches — and honestly, I don’t want to be.

I’m better at listening.

Listening to why you do what you do.

How you got here.

And what actually matters to you.

In this episode, I share the real story behind Support Worker Store — how it accidentally turned three years old, how it started while I was pregnant with my third child, and how it evolved from funny support-worker mugs into something much bigger.

We talk about:

✨ Playing too small (and realising it)

✨ Building a brand while pivoting… a lot

✨ The podcast journey (70+ episodes in — wild)

✨ Why matching matters…