Luxury Branding is a Feeling | Heather Wiese & Emily Paulsen
Luxury branding is something we often recognize before we can explain it. We know when a business feels considered, confident, and worth more, but the reason has less to do with any single font, color, or design trend than with how clearly the brand knows who it is and how well it understands the person arriving at the door. Brand strategist Emily Paulsen joins Heather to explore the psychology behind that feeling, including the emotional state customers are already in when they begin searching, the human connection that drives buying decisions, and why the strongest premium brands are not…
The skinny
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