Why Some Sales Take Days and Others Take Months!

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Feb 24, 2026 · 38m · transcript

Is waiting six months to close a deal too long? The answer depends entirely on what you are selling and who you are selling it to.

1. Simple Sales (Short Cycle)

* The Product: Cheap, easy to understand, and low risk.

* The Buyer: Usually just one person.

* The Verdict: These should close fast. If a simple sale takes six months, something is wrong with your process.

2. Complex Sales (Long Cycle)

* The Product: Expensive, high-risk, and complicated (like software systems or corporate consulting).

* The Buyer: A "committee" of many people (legal, IT, finance).

* The Verdict: A six-month wait…