Why Pest Control Marketing Is Broken (and What Actually Works) | EP 223
Marketing a pest control company isn’t as simple as posting on social media or turning on Google Ads and for many owners, that’s exactly where frustration sets in. In this episode of the Bug Bux Podcast, host Allan Draper welcomes back Paul Alley, owner of Pestmaster Services of the Hudson Valley, for a candid, boots-on-the-ground conversation about what it really takes to market and grow a pest control business today.
Paul shares the challenges he faced trying to hire an in-house marketer, why most applicants missed the mark, and how that journey ultimately led him to bring on a fractional…
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