Runway’s JV Deal and the Artist Leverage Playbook

Clone Wars: The Spinoff · Jun 8, 2026 · 5m · transcript

The crew breaks down Atlantic Music Group’s 10K Projects backing of Runway Records and what a joint venture really means for artists compared with a traditional major deal. They also dig into contract red flags, ownership, virality versus real fanbases, and why understanding masters, publishing, and recoupment is key to building lasting leverage.

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