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AI Recommends People, Not Agencies (How to Get Found in AI Search)
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Most insurance agents still think visibility comes from:
• Referrals
• SEO
• Paid ads
But that model is changing fast.
Today, people aren’t just searching on Google anymore.
They’re asking AI platforms like ChatGPT, Perplexity AI, and Google AI Overviews…
And instead of showing websites, these platforms are recommending people.
In this episode of The Modern Insurance Agent Podcast, we sit down with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, to break down how this shift is already reshaping how insurance agents get discovered.
Jimi works with…
The skinny
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