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Transcript

Realtor Mindset Power: Unleashing Social Media as Digital Footprint · The Real Estate Agent Playbook

• 0:00
  What's up, real estate agents?
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  Are you ready to dominate the game of digital content?
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  Today, we're going to dive into my five steps in really taking over and creating
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  a digital footprint for your marketing.
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  This is something that a lot of agents struggle with.
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  A lot of the old school methods kind of creep back in because they work.
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  Here's how you take that digital and absolutely level up your game.
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  We're going to dive in next.
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  What's up guys.
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  Jeremy Cain, real estate agent playbook.
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  Do me a favor.
• 0:32
  Don't miss out on any of the winning strategies.
• 0:35
  We share week after week, two times a week on this YouTube channel, as well
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  as on the podcast, if you're listening on auto hit that like subscribe, give
• 0:43
  me a comment, let's talk about your business and how we can level that up.
• 0:47
  If you're listening on a podcast, please share with your favorite
• 0:49
  real estate agent as we're working really hard to grow that community.
• 0:52
  And if you feel so inclined, leave me a five star review.
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  I would absolutely love you for that.
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  So let's kind of get in to building a digital footprint the right way.
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  A lot of agents go about this and, and kind of get discouraged
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  and go about it the wrong way.
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  So we're going to really dive in to some things that I've seen that are working for
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  people in the Wolfpack as well as myself.
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  So as we move forward, and I've mentioned looking back at the, you know, old school
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  ways, the door knocking, the four by fours, all of those, we must embrace the
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  championship mindset of making this really part of our, our lives and our business.
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  And we must go all in.
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  And as you know, as an athlete, you have to train to reach the pinnacle.
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  This is very similar in the digital marketing space.
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  You must get the reps in and you must.
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  Take the at bats to absolutely, you know, make this work and it's
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  not, it's not going to be easy.
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  It's not one to one, you know, back in the old school, it'd be like, how
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  many mailers do you have to send out?
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  How many doors do you have to knock in order to get one transaction?
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  And we got so used to those success statistics.
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  Well, in the digital space, it's going to be even more because as we've moved
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  to, you know, being more digitally.
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  Addicted I guess as a society, you know, we can scroll we can swipe we can get
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  rid of stuff that we're not We're not liking and so it takes a lot more More
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  impressions so to speak so you have to understand that it's a long game, right?
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  You have to you have to come you have to be Yourself and authentic and have
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  that, you know, on brand kind of deal.
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  If it's, you know, luxury property one day and, you know, apartment, the next,
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  you're going to confuse your audience and it's going to be, take more time for them
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  to convert into, you know, true fans.
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  Anyone can click that follow button or the subscribe button, but in order
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  for it to be a part of something that they're looking forward to.
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  You must be on brand.
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  You must have a niche that, you know, they, they catch on to and go from there.
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  So make sure that you're consistent and you can't get consistent
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  in your content without being consistent, posting your content.
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  So.
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  That's kind of the, the first step and the first reps that you need
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  to get as you know, you build into a championship digital marketer.
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  A lot of times in the digital space, we just throw content out there.
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  So make sure that you're strategizing where are you going to send people?
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  What's your next step, you know, kind of build that funnel and funnel is kind of
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  a a buzz term that that people use, but what's the next step in their journey?
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  When they start to engage in your content, how are you taking it offline, right?
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  Removing it from the digital space and building a relationship, right?
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  And a lot of people are into the AI and the bots and all of that.
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  The truth is, the quicker that you can build a person to person, real human
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  to real human connection, the quicker you will turn that person either into
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  a client or into at least a raving fan, both of which will Produce success
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  coming from your digital footprint.
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  And so that leads me to my next point here and that's embracing social
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  media as your digital footprint nowadays people meet people Yeah,
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  absolutely word of mouth referrals.
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  Absolutely help.
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  I know that when I get a word of mouth referral i'm heading straight
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  to the google machine Right.
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  So that's why I embrace YouTube and I'm, I'm constantly, you know, recording
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  videos, both for my production and agent attraction business is because when people
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  Google my name, my videos will come up, I look like a market expert, which I
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  hope I am and, you know, so embrace it as more of a portfolio than just a one
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  to one a mailer that got two leads, a You know, a video that got two leads.
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  It's, it's more of a portfolio.
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  So people that are searching, you can look back and be like, okay, this guy's been
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  doing it, he understands, he understands the market or whatever niche you are,
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  he understands selling condos or she understands, you know, selling horse
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  properties or whatever that may be.
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  Make sure that you're, you're fully aware of the entire portfolio
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  that you're putting out there.
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  Right?
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  It's no longer a resume.
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  A paper resume doesn't really fly.
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  If I walked into a client's house with a paper resume, they might laugh at me.
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  So, this is now your current, your resume, right?
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  The modern day resume is your social media portfolio.
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  So, whether you're building one channel at a time, which I highly suggest, or
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  building multiple, make sure that it's consistent with different content,
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  you know, reaching different targets because there's different populations
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  on each of the social media channels.
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  But make it consistent across the board.
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  Show up the same, show up with your, you know, three pillars in how you
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  build your business and show up as you, your authentic self, and that
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  portfolio will absolutely take you further than any paper resume ever could.
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  Any designation could, right?
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  Because people will go down the rabbit hole, once they start to build that
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  relationship, they already know they can trust you, probably before they've
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  even made that initial call to tell you, hey, you know, Becky just referred
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  me to you, I'm looking to sell or buy.
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  And so you got to understand that this portfolio, the digital portfolio and
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  the power of it all just going into there and putting in the reps and, and
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  each time you put something in there, sure, you know, 24 hour life cycle on
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  a newsfeed on Facebook and Instagram, but if people go to your page, they can
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  see your steady consistency over time.
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  So make sure that you're looking at your, your content and it's visually attractive
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  and, and you're putting out information, sure, educational, fun, but also.
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  One of the key things that real estate agents forget on their
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  socials is, you know, be a person, bring the humanistic side to it.
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  If you're going out to a brewery, if you're going out to a movie, post
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  on those things so that people can see that you're actually a human.
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  You're just not a robot of real estate transactions.
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  The next is everyone's favorite.
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  You got to master the ability to create content.
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  There's so many options out there.
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  You can go the easy route.
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  If you want to be successful, you must create your own personality.
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  And put your own personality into your content.
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  And so as we move through, you know, this progression of, of content
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  creation, this is a hard part, but ultimately it should be the things that
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  you're seeing every single day, right?
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  The questions that are being asked, the experiences that you're
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  having, you know, clients ask questions, maybe you're going down.
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  You know, a row that you've, you've only sold one or two types of property.
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  Maybe it's land or something like that.
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  Document the journey and make sure that you're, you're capitalizing
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  on those content creation moments.
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  I know that I have my phone with me when I can listen to a
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  podcast or get a content idea.
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  I put it in notes because otherwise in literally two minutes,
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  I'll forget about that idea.
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  So make sure that you're constantly looking in a magnet for.
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  For content ideas, your eyes are wide open because once you take that
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  idea, you can turn it into something yourself, put your own personal
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  spin on it, and it can absolutely be game changing, just like whatever
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  happened to you obviously imprinted, you know, some sort of something in
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  your mind to be like, Oh, I need to bring that to my real estate audience.
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  Oh, I need to bring that to my house.
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  My realtors that I'm looking to bring onto the Wolfpack.
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  All of those things are pieces, but our mind does not hold them forever, right?
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  You can say, okay, I'm going to create content on Friday and try
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  and think about what you even, you know, thought about this morning.
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  And you're not going to remember, it's not going to be the same.
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  So take that note section, boom, knock it out and make sure it's there.
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  And then you must create the content.
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  This is definitely the hardest part, pressing, pressing record, pressing
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  posts, whatever that may be, create the content, understand that you're not
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  going to be great at it because what's coming next is, is actually checking
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  out what, where you can get better and where you can improve and all of that.
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  So you are going to have to watch it, but I would post it first.
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  Just get that content out there, start to develop that voice and that consistency.
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  And eventually you will be much better at delivery and do a much better job.
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  So, now let's kind of go into our favorite, what gets
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  measured, gets managed, as my good friend Mike Sherrard has.
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  A lot of this stuff has come from his Social Agent Academy, which
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  is provided absolutely free.
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  If you join us at the Wolfpack, if you're interested in that, reagentwolfpack.
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  com.
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  But let's talk about what gets measured, gets managed.
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  Okay, Mike does a great job.
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  He's, you know, got 80, 000, 90, 000, you know, subscribers,
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  whatever it is at this point.
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  And he will still watch personally every single one of his videos.
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  Watch your video back.
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  Be your own worst critic.
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  Where did you lose attention?
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  What can you deliver better?
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  That hook really worked.
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  This one didn't.
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  So you have to look at it and see and be a personal critic.
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  But then, obviously, look at the analytics.
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  Where are people falling off?
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  After you've done that for your own video and you've made those changes,
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  where are people falling off?
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  Okay, I, I, at 147, I said something that, you know, it was a mistake or
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  I had my third, or whatever it is, that's where people are falling off.
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  So that's where you need to improve.
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  That's where you need to improve on your delivery.
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  And then obviously what's that target audience who is actually watching this?
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  Is it my target avatar?
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  If that's the case, then great.
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  Keep delivering it.
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  Keep going.
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  But if I have, you know, a bunch of grandparents watching my, my videos and
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  my target audiences, young professionals, then I need to change, you know, that.
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  And my grandparents are probably just watching over
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  and over again to support me.
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  So we have to understand the analytics, look at them.
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  And they're ugly at first, right?
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  The vanity metrics will get you every time.
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  Oh, I posted that video.
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  I got seven views.
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  That's not going to fly.
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  I will tell you that I got a client from a video that has
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  19 views currently to this day.
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  It was a million dollar client.
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  I made 30, 000 off of that one.
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  YouTube videos.
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  So understand that that's, that's totally different and not where we're
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  going with the digital footprint, but understand that it only takes one viewer.
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  And as Mike always says, when he's coaching these people, and obviously
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  in our group and he's doing the live YouTube audits and things.
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  When someone asks him how many videos or how long will it take for
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  him to get a client off YouTube?
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  He knows that's a red flag because he because you're doing it to for
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  the one to one return like the old school method Instead of the digital
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  portfolio footprint that we're talking about Obviously, if you're looking for
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  personalized coaching in this, I would love to partner with you what weekly
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  live calls access to Mike Sherrard, Conor Steinbrook, Louie Gault, who've
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  all built great channels on YouTube, but also do a great job on video overall.
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  So if you want to talk more about that, please reach out.
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  Okay, so let's talk about the conversion, the secret to lead generation.
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  I actually gave it away earlier.
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  But the secret is taking them from your digital, you know, sources
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  and bringing the humanistic touch.
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  You cannot replace You know, it's just not gonna happen.
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  We're not gonna have AI, you know, follow up, follow up, follow up, follow up.
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  Get this person pre approved, ready to go, show up at the house.
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  You show the house and sell.
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  That's just not how the real estate business is going to work.
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  It's not going that way.
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  In fact, if it does go that way and we push it that far, then AI will
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  probably just replace the showing of the property and you'll be just fine.
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  So that's definitely something we need to understand is it can't all be automated.
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  You must take it from the digital space to the human space.
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  And it starts maybe with a semi personal, you know, text message.
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  It says, Hey, what's up?
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  We'd love to connect.
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  People can tell when it's fake.
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  We've been spammed to death.
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  We understand when we're talking to bots at this point, so
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  comments on your page, whatever.
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  I like to definitely start following people that are engaging, start
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  conversating on their posts, and maybe that relates a connection.
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  Maybe we get a DMM conversation going and then.
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  It's okay.
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  When can we have a zoom call?
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  When can we actually talk about this?
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  Because obviously I think I can help you, you, you engage with my
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  video and I could be your resource.
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  So that's the next part is taking it from digital to the humanistic
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  side and then qualifying it.
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  So you have to be a human, you have to be ready to go.
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  You have to have knowledge of how to.
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  You know, help somebody, right?
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  And you have to care, okay?
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  That's the part that AI will never be able to show, is the ability for you to
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  care about someone and for them to buy in.
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  So, once you're, once you're at that stage, then you take it, you know,
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  engagement, engagement, engagement, boom.
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  Maybe a DM.
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  Hey, let's get together.
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  Let's grab coffee sometime, or is there time for a zoom call or a
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  phone call, depending on geographical restrictions, all of that.
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  And once you take that to a human relationship, that's when the magic
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  happens, that's when that person will be even more on board to share
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  your content with other people because they know there's a human
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  behind it until then they don't know.
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  And so that's, that's huge.
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  I know I can trust you, but once that human connection is made.
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  That's where the magic happens.
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  That's where the conversion happens.
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  So don't fully automate anything.
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  Don't rely completely on AI for anything, because if AI is able to replace us as
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  humans, that's not good for any of us.
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  It's not good for the business as well as, you know, it's not,
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  it's not good for anything.
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  So just keep that in mind is, is this is not fully automated.
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  As we go, and then as you get better, just continue to stay on brand.
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  I will tell you that people do not care about anything but
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  working with you as a human.
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  They don't care about your logo.
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  They don't care about your brokerage.
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  They don't care about any of that.
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  So make sure that you're looking at that, making sure your analytics are
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  clean, your, your brand is clean.
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  Your look is clean.
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  You're to the point.
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  Not a lot of, hey, this is, you know.
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  Contact me at these 45 places.
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  They know where to find that.
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  Just make sure that your brand and your delivery is consistent.
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  And then people will start engaging.
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  And then, it's the human touch that really makes it work.
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  So, go back to being a critic.
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  If things need to be updated.
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  If your editing needs to be updated.
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  If you need to outsource your thumbnails.
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  All of those things will absolutely help as you grow in the digital footprint.
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  It's not going to happen at first.
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  It's very expensive at first.
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  This is not easy.
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  I was talking to a good buddy of mine, Jimmy, and he was talking about how he's
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  put thousands of hours, and he has a broadcasting experience, and he's just
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  now starting to see true traction as far as conversion, and he has great views,
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  he has great subscribers, he has all of that, he just put in the work, and
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  it's thousands of hours of work, and thousands of dollars spent, so Understand
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  that there is no easy way to do it.
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  It's not like we're on the, you know, cutting edge and no one's watching
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  YouTube or no one's using YouTube.
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  There's still a very limited of people that will get on video.
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  But, if someone promises you that you can come in and just take their
• 15:30
  blueprint and make it happen, I've told you before, it's absolute BS.
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  So, I hope that helps, start kind of shaping the digital, digital plan.
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  You must start with a plan.
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  You must start to execute.
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  You must be consistent.
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  You must measure what gets managed and you must just go for it.
• 15:48
  So love to chat with you anytime.
• 15:49
  If you have any questions, book a game plan, call with me.
• 15:52
  I would absolutely love to help you kind of get the ball rolling and
• 15:55
  help you start putting in the work.
• 15:57
  Please like comment, subscribe, share this on your favorite with your favorite real
• 16:00
  estate agent, and I'll see you next time.
• 16:02
  Bye bye.