From Heineken & Visa to Redwood CU: Steve Greig’s Global Marketing Playbook
This was a fantastic conversation with Steve Greig, Chief Marketing Officer at Redwood Credit Union. Steve brings a fascinating perspective to the credit union movement, having transitioned from global powerhouses like Kellogg’s, Heineken, and Visa, as well as the fast-paced world of Fintech (Varo).In this episode, we dive deep into how a brand maintains hyper-local relevance in a diverse market like the Bay Area, the "transfer learning" between big beer and big banking, and why the "human touch" is the ultimate competitive advantage in an AI-driven world.🎙️ In This Episode, We Discuss:The…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.