Latest / Influencer Confidential / How to Create Your Own Instagram Reels Challenge to Grow Faster! #302

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How to Create Your Own Instagram Reels Challenge to Grow Faster! #302 · Influencer Confidential

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Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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Speaker 1: Nina Zeta and I will be your host. I love
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Speaker 1: working with brands and influencers on all things business strategy.
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Speaker 1: Are you ready to learn what it takes to work
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Speaker 1: in this influencer industry and see behind the current Well,
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Speaker 1: let's jump in. If you're a creator on Instagram and
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Speaker 1: seeing all different types of challenges being done online and
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Speaker 1: asking yourself, can I do my own Instagram reels challenge?
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Speaker 1: Is this something that I can do on my own
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Speaker 1: to help get me consistent with my content, boost my reach, etc.
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Speaker 1: I feel like you don't necessarily have to be part
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Speaker 1: of a group to do a challenge, and it's something
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Speaker 1: that you could do on your own, especially if you're
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Speaker 1: the type of learner that if you are given the
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Speaker 1: script and you are told what to do, you can
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Speaker 1: follow that then go for it. It's kind of like exercise,
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Speaker 1: like some people need group classes, and there's other people
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Speaker 1: who are just like solo on their own. They can
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Speaker 1: go for their own run, they do their own workouts.
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Speaker 1: They don't want to do things in group sessions. So
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Speaker 1: that's what I wanted to do today. Whether you're a
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Speaker 1: group learner or a solo learner to help you put
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Speaker 1: together your own reels challenge to help you achieve the
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Speaker 1: goals that you're looking for on Instagram. Now, I will
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Speaker 1: say that what I'm going to be sharing today is
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Speaker 1: coming from direct learnings from my creator community. So many
1:19
Speaker 1: of you guys know I do have a community of creators.
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Speaker 1: It's called the Inner Circle. This is my membership program
1:25
Speaker 1: and it is only available to Pitching to Brands master
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Speaker 1: Course students. I do this intentionally. I don't want to
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Speaker 1: just open to the public. You have to have my
1:33
Speaker 1: program to enter our world because it just kind of
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Speaker 1: sets everyone on the same page. However, one of the
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Speaker 1: things that we are doing this month is a challenge,
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Speaker 1: and I am seeing people get so excited about not
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Speaker 1: only the results, but the accountability and the consistency that
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Speaker 1: I wanted to take the learnings, the lessons and a
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Speaker 1: little bit of that framework to share with you guys
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Speaker 1: here today, so you too can start your own challenge
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Speaker 1: and give yourself that benchmark to reach. Now, if you
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Speaker 1: are a pitch a Brand's master Course student and want
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Speaker 1: access to the Inner Circle, you can go ahead and
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Speaker 1: click below and get on a call with our team
2:07
Speaker 1: and they will sign you up. Or if you're not
2:09
Speaker 1: part of our community, but you're looking for a community,
2:12
Speaker 1: you like doing things in group, you want to meet
2:14
Speaker 1: other creators, and you want access to me on a
2:16
Speaker 1: weekly basis to be in your business with you. You can
2:19
Speaker 1: also get on a call with our team and they'll
2:20
Speaker 1: share with you a little bit of our combo programming,
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Speaker 1: which is our program and our membership. So when we
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Speaker 1: talk about doing a challenge online, here's what I want
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Speaker 1: for you guys. The reason I chose fifteen days was
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Speaker 1: very intentional. I feel like thirty day challenges, we see
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Speaker 1: them online, but people burn out. I can't tell you
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Speaker 1: the amount of creators that I've talked to when they're
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Speaker 1: done with a thirty day challenge where they're posting every
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Speaker 1: single day for thirty days, that they're just like over it,
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Speaker 1: completely burnt to the crisp. Whereas I felt like, fifteen
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Speaker 1: is a goal that is attainable and something we can
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Speaker 1: actually reach. And a big part of goal setting is
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Speaker 1: setting a goal that you can actually reach to not
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Speaker 1: only feel defeated, but to give yourself that competence boost
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Speaker 1: that you can accomplish what you're setting out for I
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Speaker 1: also felt like a fifteen day challenge is good enough
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Speaker 1: to help you build those habits and help you get
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Speaker 1: into the groove of posting consistently, but again giving you
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Speaker 1: that space after you hit day fifteen to understand that
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Speaker 1: you don't have to actually post every single day to grow,
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Speaker 1: but hopefully those habits start to form within these next
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Speaker 1: two weeks. By the end of these fifteen days, I
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Speaker 1: want you guys, not only to have the habits built
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Speaker 1: and that consistency, but also developing different types of content
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Speaker 1: that was maybe potentially used in your pitches to brand
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Speaker 1: partners where they can see that you are active online.
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Speaker 1: If you're a creator and you want to pitch brands
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Speaker 1: but you are not posting consistently, that shows a little
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Speaker 1: bit of a flaw. Brands are kind of like, what's
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Speaker 1: going on. So I think this challenge is going to
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Speaker 1: make you feel like a live online and best of all,
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Speaker 1: having a challenge framework is going to help you push
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Speaker 1: through that resistance and get to the other side even
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Speaker 1: when you don't want to. A girl the other day
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Speaker 1: was like, I'm just posting this like just to prove
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Speaker 1: to myself that I can actually do it. So I
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Speaker 1: think having that challenge mindset is going to help you
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Speaker 1: get to the other side, all right. So here's how
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Speaker 1: it's going to work for you, guys. If you're going
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Speaker 1: to be doing this on your own, you're going to
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Speaker 1: want to start. You know your start date and your
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Speaker 1: end date. Give yourself a few prep days before your
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Speaker 1: start date to actually have some content edited and flowed,
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Speaker 1: so that way, when you get to day one of
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Speaker 1: the challenge, you're not wasting time with research or thinking
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Speaker 1: about what you're wanting to do, but you already have
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Speaker 1: that post ready to go. I would also recommend, because
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Speaker 1: you're doing this on your own and not in a
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Speaker 1: group setting where people are going to be motivating you
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Speaker 1: and pushing you. If you're going to be doing this
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Speaker 1: on your own, set yourself little reminders, calendar alerts, you know,
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Speaker 1: reminders on your phone, alarms, whatever you have to do
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Speaker 1: to set that daily time of when you're supposed to
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Speaker 1: go and again publish or create or edit or whatever
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Speaker 1: it is that you want to be reminded to do.
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Speaker 1: But having those daily reminders is going to also support
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Speaker 1: you in that process. Now here are some tips that
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Speaker 1: we are applying in our community that you guys can
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Speaker 1: take advantage of Again, we're doing this as a group,
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Speaker 1: so like we're all in an Instagram group together, we're
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Speaker 1: sharing the video when we're complete, you know, like it's
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Speaker 1: part of the assignment. Drop in the video in the
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Speaker 1: Instagram group when you're done. And this is that you know,
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Speaker 1: human accountability. But again, sometimes you want to write solo
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Speaker 1: and that's totally cool. So because you're not going to
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Speaker 1: be sharing that accountability with others, figure out some sort
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Speaker 1: of reward system for yourself, something that you can say, Okay,
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Speaker 1: I did this, I completed this, like not like a
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Speaker 1: sticker chart, but something again that's a visual reminder for
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Speaker 1: yourself or a tracker of some sorts to again help
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Speaker 1: you see that you did that daily task, so that
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Speaker 1: you can reward yourself. Now. Tips for success. We briefly
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Speaker 1: spoke about batching your content ahead of time so that
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Speaker 1: when you show up to the challenge, you have at
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Speaker 1: least day one, two, and three maybe ready, so that
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Speaker 1: when the challenge starts, all you're doing is posting and
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Speaker 1: then you're actually preparing for the days ahead. That's something
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Speaker 1: that I have done. I have my first three videos
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Speaker 1: up already and prepared so that I feel like I
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Speaker 1: can get through these next fifteen days, So batch, batch, bat,
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Speaker 1: don't just show up on day one with nothing. Also,
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Speaker 1: use this as an opportunity to try different styles of content.
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Speaker 1: Maybe you've always wanted to try like a trending video
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Speaker 1: or a talking head, or maybe you want to try
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Speaker 1: a green screen video or a product demo, or you
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Speaker 1: want to actually create content that shows how you talk
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Speaker 1: about brands because you have none of that on your feed.
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Speaker 1: Use this challenge to push yourself creatively. So one of
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Speaker 1: the actions that we're all doing is we're putting together
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Speaker 1: a rough draft. So if you were going to put
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Speaker 1: together a rough draft, you could literally just get a
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Speaker 1: piece of paper or Google doc and bullet point fifteen
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Speaker 1: bullet points and ask yourself, what are the types of
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Speaker 1: videos that you want to do. Not every single video
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Speaker 1: for these fifteen days needs to be highly edited and intense.
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Speaker 1: Some can just be like this video, which is a
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Speaker 1: text on screen video, a b roll shot, and it has,
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Speaker 1: you know, a trending song or a trending style. This
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Speaker 1: took me all but like ten minutes to edit less
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Speaker 1: than that and post. So not every video needs to
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Speaker 1: be heavy, but there are going to be some video
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Speaker 1: is that I'm going to be doing in my challenge
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Speaker 1: that are very voiceover centric and they take me more time.
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Speaker 1: So when you're putting your fifteen bullet points together, ask
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Speaker 1: yourself the types of formats you want to experiment with,
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Speaker 1: so that you have a guide and a plan when
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Speaker 1: you're doing your own challenge. Another amazing tip if you
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Speaker 1: are doing a challenge and you're doing this fifteen day
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Speaker 1: sprint is don't be afraid to repurpose old content so
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Speaker 1: you don't always have to make fifteen new videos. You
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Speaker 1: can go back and choose content that you maybe has
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Speaker 1: performed well already and you know that your audience loves,
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Speaker 1: or stuff that you haven't posted but is in your drafts.
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Speaker 1: I have so many things in my drafts that I'm like, oh,
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Speaker 1: I may use this in the challenge on like a
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Speaker 1: hard day when I don't have time to edit. So
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Speaker 1: either going into your drafts repurposing old content like literally
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Speaker 1: download something you've already done and repost that same video.
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Speaker 1: That counts again, as long as you're posting every day
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Speaker 1: for the next fifteen days, you are achieving your goal.
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Speaker 1: So don't be afraid to use that old content. A
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Speaker 1: lot of the creators in our community are also leaning
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Speaker 1: into trial reels to test the videos before they go
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Speaker 1: on to their feed. So part of the challenge for
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Speaker 1: you could also be like, Okay, a few days before
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Speaker 1: the challenge starts, I'm going to post some videos on
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Speaker 1: trial reels. You can post as many as you want
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Speaker 1: on trial reels and see the videos that start doing well,
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Speaker 1: test different hooks, test different styles videos, and the videos
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Speaker 1: that perform well, then you can also duplicate those videos
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Speaker 1: and post them on your feed. That also counts a
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Speaker 1: lot of creators want to do trial reels, but they
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Speaker 1: don't really set aside time to do it. So this
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Speaker 1: challenge could be a perfect opportunity for you to actually
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Speaker 1: get into trial reels and test it now. Another strategy
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Speaker 1: some of our more advanced creators are doing is that
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Speaker 1: they're going to take content that they've done before, Like
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Speaker 1: let's just say you have a really helpful reel, a
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Speaker 1: guide in itinerary, something that was like a really well
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Speaker 1: performing video for you, and they're going to take that
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Speaker 1: content and repurpose it into a different format. So, for example,
8:54
Speaker 1: you could take a piece of content and make it
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Speaker 1: into a carousel post. Right, it's the same information that
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Speaker 1: you had in the reel, but you're now putting it
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Speaker 1: into a carousel or vice versa. You're taking a carousel
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Speaker 1: post and turning it into a reel. Now. I know
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Speaker 1: this is a reels challenge, but we did make an
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Speaker 1: exception here at our inner Circle community because some people
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Speaker 1: are like, well, I want to post carousels. They do
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Speaker 1: so well for me. Can that count in the challenge?
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Speaker 1: I'm like, sure. Again, the idea is that you're posting
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Speaker 1: every day, so if you need to supplement with carousels,
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Speaker 1: I am totally down for that. I'm excited by that
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Speaker 1: and I'm into that. Now. One thing that could be
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Speaker 1: a major time suck in your reels challenge is your captions.
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Speaker 1: So one of the girls in our community swore she
9:35
Speaker 1: was like, listen, prap your captions ahead of time. Put
9:38
Speaker 1: them in the notes document on your phone so they
9:40
Speaker 1: are ready to go. Don't let this be the thing
9:42
Speaker 1: that slows you down. You have the video and then
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Speaker 1: you're like, oh my gosh, I don't have the caption ready. Now,
9:47
Speaker 1: not everyone is using AI for captions. Some people are,
9:50
Speaker 1: and that's fine, but I have creators who are like, no,
9:52
Speaker 1: like I want to use AI to edit or maybe
9:54
Speaker 1: look at proofreading it. But I don't want AI to
9:57
Speaker 1: think for me, this is my community and my people,
9:59
Speaker 1: and that's her philosophy and that works for her. But
10:02
Speaker 1: so she's still putting in time into the caption. But again,
10:04
Speaker 1: the captions can also take you time. So if you
10:07
Speaker 1: can go ahead and go into your notes and get
10:09
Speaker 1: that prepped ahead of time, that is going to be
10:11
Speaker 1: a big time saver when you're doing this fifteen day sprint.
10:14
Speaker 1: Another big thing a lot of my advanced creators are doing,
10:17
Speaker 1: especially creators that are working with brands wanting to make
10:19
Speaker 1: money and want to make use of this challenge to
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Speaker 1: make money, is they are going to do affiliate style
10:26
Speaker 1: reels and potential brand partnership opportunity reels. So let me
10:30
Speaker 1: break this up. If you're doing a fifteen day challenge,
10:32
Speaker 1: we talked about making that outline, right, maybe one of
10:34
Speaker 1: those videos or two of those videos can be really
10:37
Speaker 1: well thought out videos around you know, certain product. So
10:42
Speaker 1: let's just say you're like things I must pack with
10:44
Speaker 1: me on every trip, and you're actually taking the time
10:46
Speaker 1: to get the affiliate links ready to maybe set up
10:49
Speaker 1: the many chat automation. So when people comment links, you're
10:52
Speaker 1: able to send it to them. You know, these things
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Speaker 1: take time. These are the heavier reels, right, These are
10:58
Speaker 1: the ones that take more time than the easy text
11:00
Speaker 1: on screen with b roll. So in your outline, if
11:04
Speaker 1: you want to use this challenge to also make money,
11:06
Speaker 1: make sure you are putting in a few affiliate style
11:09
Speaker 1: videos to see, Oh my goodness, like, did the video
11:12
Speaker 1: do good? Did any sales come from it? Because what
11:15
Speaker 1: is it going to show us? Let's just say it
11:17
Speaker 1: does do well. Then you can start to incorporate these
11:20
Speaker 1: styles of videos in the future. Also, you guys know,
11:23
Speaker 1: pitching is a big thing that we teach here at
11:25
Speaker 1: Sidewalker Daily. If you get affiliate case study information, you know,
11:29
Speaker 1: stats conversions, you can put that information into your case
11:33
Speaker 1: study in your media kit, create a separate case study
11:36
Speaker 1: all about your affiliate conversions. This is a type of
11:38
Speaker 1: information brands want to see and maybe you don't have
11:42
Speaker 1: that information yet, right, So using this reels challenge as
11:45
Speaker 1: a way to make reels that are affiliate centric so
11:49
Speaker 1: that you can get this data to then put in
11:51
Speaker 1: a case study is a really intentional way to use
11:55
Speaker 1: this challenge. Now, if you're a creator, listening in. You
11:57
Speaker 1: don't have a media kit, you're not solid at design,
12:01
Speaker 1: and you're looking for support. I will leave a link
12:03
Speaker 1: below to our design studio. If you guys want to
12:06
Speaker 1: get on a call with someone on our team, we
12:08
Speaker 1: can support you with media kit creation. This is something
12:11
Speaker 1: we specialize in. We've worked with hundreds of students in
12:14
Speaker 1: this world. Again, this is a sales asset, so creators
12:18
Speaker 1: know like, Okay, I'm going to be paying for this,
12:19
Speaker 1: but this document is meant to make me money. If
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Speaker 1: you have a solid affiliate slide in your media kit
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Speaker 1: that shows the reels you're able to produce that sell,
12:27
Speaker 1: this is absolutely going to help you with your brand partnership.
12:31
Speaker 1: So that's something of interest with you guys. You can
12:33
Speaker 1: check that out below. Now I briefly mentioned how we
12:35
Speaker 1: can use this challenge to target dream brands. Let's just
12:38
Speaker 1: say there's a brand on your radar that you've been
12:40
Speaker 1: dying to work with. Use this as an opportunity to
12:43
Speaker 1: create an amazing reel about that brand. Tag the brand
12:46
Speaker 1: get their attention. So many people will be like Nina,
12:48
Speaker 1: But if I do it for free, why would they
12:50
Speaker 1: pay me? This is a different world, you guys, like,
12:53
Speaker 1: you want to get the brand's attention. You want them
12:55
Speaker 1: to come to you. You know, you want to show
12:57
Speaker 1: that you actively use them, love them, actually amend them.
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Speaker 1: A lot of times creators will make these styles of
13:03
Speaker 1: videos and brands are the ones to hit you up first.
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Speaker 1: Now what does that do? It puts you in the
13:08
Speaker 1: position of power. So again, if you're wanting to use
13:10
Speaker 1: this challenge as an intentional way to get brands to
13:13
Speaker 1: come to you, when you're doing that draft with your
13:15
Speaker 1: fifteen bullet points, you know, sprinkle in a few affiliate
13:18
Speaker 1: style videos. Sprinkle in if you dream brand target, you
13:22
Speaker 1: know videos that way, you are using this challenge intentionally
13:25
Speaker 1: to make the type of content that's going to bait
13:27
Speaker 1: and attract your dream brand partner. Now, bonus points for
13:31
Speaker 1: this challenge. If you're already spending that time making that
13:35
Speaker 1: Instagram real, putting all that love and effort, why not
13:39
Speaker 1: repurpose it to other channels. So part of our challenge
13:42
Speaker 1: here in the inner Circle at Sidewalker is we told
13:45
Speaker 1: students if they did and repurpose, they're going to get
13:48
Speaker 1: bonus points every time. So give yourself a bonus point.
13:51
Speaker 1: You already spent the time making it, make the content
13:54
Speaker 1: live longer, put it on YouTube shorts, put it on Pinterest,
13:57
Speaker 1: put it on TikTok, you know, maybe put it on LinkedIn. Again,
14:01
Speaker 1: the video is already made, so why not. I really
14:04
Speaker 1: can't stress it enough the importance of making the content
14:07
Speaker 1: live longer, repurposing the content, and getting it out there.
14:11
Speaker 1: There are so many amazing tools that you can even
14:13
Speaker 1: use to do this, like repurpose dot io. You could
14:16
Speaker 1: also just do it on your own. It's up to
14:18
Speaker 1: you however you want to make it fly. But again,
14:20
Speaker 1: a great part of this challenge is you're already making
14:22
Speaker 1: the video. Let that video get steam in so many
14:25
Speaker 1: other places. So anyways, guys, these are some of the
14:27
Speaker 1: tips we're going to be using in our challenge. If
14:29
Speaker 1: you want to follow along or see the videos that
14:31
Speaker 1: I have created on my own personal page, it's Nina
14:34
Speaker 1: dot Zata Sidewalker Daily. We post every day over there,
14:38
Speaker 1: so you can always check us out at sidewalker Daily
14:40
Speaker 1: Instagram page to see all the valuable content we bring
14:43
Speaker 1: to you guys on short form, follow us on Instagram,
14:46
Speaker 1: tell us you found us from this video. It always
14:48
Speaker 1: makes my day. And again, if you ever need support,
14:50
Speaker 1: you're looking for community. You want to do challenges with people.
14:53
Speaker 1: You're not a solo learner. You want to do it.
14:56
Speaker 1: Have me in the corner with you. Do these things
14:58
Speaker 1: with me, connect with our team, get involved right meet
15:02
Speaker 1: your people. I can't stress that enough. I will leave
15:05
Speaker 1: that link below so that you can learn about our
15:07
Speaker 1: Inner Circle creator membership. It is the best place on
15:10
Speaker 1: the internet. It is friendly, it is warm, and most
15:13
Speaker 1: of all, it is going to kick your butt to
15:14
Speaker 1: actually do the things that you want to do, not
15:17
Speaker 1: just sit and talk about it, but act on it.
15:19
Speaker 1: And that's why I love Inner Circle and I hope
15:21
Speaker 1: to see you guys in the community someday soon. I
15:24
Speaker 1: hope you enjoyed today's episode. If you did, make sure
15:27
Speaker 1: to rate, review, and subscribe to our show and visit
15:30
Speaker 1: Sidewalkerdaily dot com for more resources on all things influencer,
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Speaker 1: marketing and social media. Until next time,