Latest / Influencer Confidential / 7 Signs You’re Ready for PAID Brand Deals + FREE WORKSHEET! #248

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7 Signs You’re Ready for PAID Brand Deals + FREE WORKSHEET! #248 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in. I've worked with thousands of creators and
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  Speaker 1: I have noticed that there are similar patterns and creators
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  Speaker 1: that are getting paid brand partnerships and those that are not,
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  Speaker 1: And what I want to cover are kind of like
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  Speaker 1: those signals, those signs that tell you that you are
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  Speaker 1: ready to do this for real, real and get paid.
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  Speaker 1: One of the biggest indicators that I think that you're
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  Speaker 1: ready to get paid in this industry is that you're
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  Speaker 1: really clear on yourself and your content and your niche. Right,
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  Speaker 1: if you're not clear on your content, how can you
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  Speaker 1: provide value to your clients? How can you support your partners?
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  Speaker 1: You don't even know what really you're doing. I find
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  Speaker 1: that a lot of creators, especially in the beginning, they
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  Speaker 1: want to monetize, but they don't have, you know, clear
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  Speaker 1: content pillars, clear niche. They're still muddied in the water.
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  Speaker 1: So if you feel like you are super super laser
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  Speaker 1: clear on your mission, the type of content you want
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  Speaker 1: to make, the audience that you have. You're clear on
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  Speaker 1: your niche. This is a great indicator that you're ready
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  Speaker 1: to move forward into that paid space. When you're thinking
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  Speaker 1: about your niche, I really want you to think about
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  Speaker 1: like your mission statement, what is your one liner, what's
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  Speaker 1: your company slogan? As a creator? And again the reason
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  Speaker 1: this is important because if you know the type of
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  Speaker 1: content that you're posting on your page, you're very clear.
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  Speaker 1: It also is helpful to tell you the type of
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  Speaker 1: brands you cannot work with. So having an understanding of
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  Speaker 1: your niche is very, very very important in the brand
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  Speaker 1: deal arena. The second thing I want you guys to
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  Speaker 1: also understand creators who have tested their influence and have
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  Speaker 1: been able to see positive results, you're ready for a
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  Speaker 1: paid partnership. So what do I mean by test your influence?
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  Speaker 1: This is actually something I've taught for a really long
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  Speaker 1: time throughout all the cohorts that I've done, and it's
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  Speaker 1: an exercise that helps you understand do you actually have influence.
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  Speaker 1: So many creators want to pitch influencer jobs, but then
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  Speaker 1: they themselves don't even know if they're influential. So what
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  Speaker 1: I want you guys to do is really dive deep
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  Speaker 1: into your numbers. I want you to test your influence. Like,
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  Speaker 1: for example, maybe you do a giveaway on your own page.
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  Speaker 1: Do people sign up? Do people click? Are people sharing
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  Speaker 1: this giveaway? You need to be able to measure whether
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  Speaker 1: or not your audience reacts to what you post and
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  Speaker 1: do outside of just likes and comments. Right, So next
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  Speaker 1: time you're creating content, think of strategies that you can
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  Speaker 1: to test your influence. I actually have a free Test
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  Speaker 1: your Influence worksheet. It's really in depth. It's going to
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  Speaker 1: give you different exercises so you can go test your
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  Speaker 1: influence measure the results. This will give you a great
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  Speaker 1: confidence boost when you guys are pitching, because you're gonna
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  Speaker 1: have your test Influence worksheet pulled up and see way
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  Speaker 1: to seyd I know what I'm doing. So it is
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  Speaker 1: in our free resource library. If you already have access
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  Speaker 1: to that, you can go ahead and log in and
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  Speaker 1: get it. If you don't, I will include a link
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  Speaker 1: below so that you guys can access this free Test
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  Speaker 1: your Influence pdf. So again, it gives you that confidence
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  Speaker 1: that you need to move forward in a paid partnership. Now.
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  Speaker 1: A huge sign you are ready to start charging, you
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  Speaker 1: are ready to start getting those paid brand deals is
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  Speaker 1: you are getting inbound dms or emails from brands. I
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  Speaker 1: look at this as leads are brand's reaching out to you.
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  Speaker 1: Is your inbox getting full? Do you have brands creeping
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  Speaker 1: in the DM asking you for this that the other.
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  Speaker 1: Once you start to see these trickle in ding ding ding,
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  Speaker 1: major sign, major indicator that there is money on the table.
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  Speaker 1: You may be struggling pivoting that from a gifted to
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  Speaker 1: you know, paid, But if brands are reaching out, that
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  Speaker 1: means you know, these are small businesses. Remove the word
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  Speaker 1: brand from your vocabulary. These are small businesses or potential
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  Speaker 1: really big businesses. Businesses are in the business to make money, right.
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  Speaker 1: They're not like random people dming you. You know, they're
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  Speaker 1: people that are looking to grow or sell their own products.
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  Speaker 1: So as creators, you guys have that upper hand. One
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  Speaker 1: of the things I talk about in my negotiations program
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  Speaker 1: is the position of power. So when a brand reaches
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  Speaker 1: out to you, you are in that position of power
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  Speaker 1: because they know who you are, they vetted you, they
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  Speaker 1: looked you up. Maybe they had a conversation with their
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  Speaker 1: team and they're like, oh, reach out to this guy
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  Speaker 1: you know or this girl. So when you start to
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  Speaker 1: see those dms or emails trickle in from brands, this
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  Speaker 1: is a sign that you are ready to start having
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  Speaker 1: those conversations, getting the brand on a call, sending that
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  Speaker 1: brand you know, your media kit. I can't stress how
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  Speaker 1: important it is to not have these conversations over dms.
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  Speaker 1: You guys, please transfer them to your email. That is
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  Speaker 1: where the money is at. Be a professional, you know,
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  Speaker 1: Bring those dms to email, send them your media ka,
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  Speaker 1: ask the client to get on a call, get them
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  Speaker 1: super excited about and then close that deal. Send them
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  Speaker 1: a really solid proposal. Now, if you're interested in this
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  Speaker 1: whole brand deal space specifically, you know what to say
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  Speaker 1: or potentially like what a media kit looks like. Are
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  Speaker 1: you're interested in getting those paid brand partnerships. I do
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  Speaker 1: have an on demand free training. You can watch it
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  Speaker 1: whenever you want. It's available for you, guys, my on
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  Speaker 1: demand training. It's about an hour long. It's really in depth,
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  Speaker 1: but go ahead and click on that. If you really
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  Speaker 1: want to take this serious and get those paid brand deals,
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  Speaker 1: this is huge what I'm about to share. Okay, So
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  Speaker 1: if you are wondering should you start pitching? Are you
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  Speaker 1: ready for brand deals? Could you really do this? Is
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  Speaker 1: your page alive? Are you consistent? What I say? Is
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  Speaker 1: your page alive? Like? Did you post something six months ago?
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  Speaker 1: Three months ago? I had a podcast interview the other
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  Speaker 1: day with a brand We were talking about brand deals
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  Speaker 1: and how she pays creators. It was just from guest
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  Speaker 1: where trips. One of the things that she said, when
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  Speaker 1: an influencer pitches her, she goes immediately to check their
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  Speaker 1: So are they alive, do they have stories? Are they
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  Speaker 1: posting consistently? If you are posting consistently, then that means
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  Speaker 1: you have the muscle already trained in content. So then
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  Speaker 1: you can add that brand deal on top of it,
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  Speaker 1: because brand deals are work. What I see a lot
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  Speaker 1: with my coaching clients is we'll have creators that don't
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  Speaker 1: have the consistency train going down. They don't post regularly,
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  Speaker 1: they don't have that consistency built in. They're just kind
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  Speaker 1: of all over the place. But then they want brand deals.
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  Speaker 1: If you're pitching influence, I'm telling you the brand is
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  Speaker 1: going to go check and see if you're alive, and
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  Speaker 1: I mean alive, Like, if the page is feeling relevant,
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  Speaker 1: you cannot be posting something six weeks ago and start pitching.
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  Speaker 1: Brands will check that out. So if you've already mastered
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  Speaker 1: the consistency on the montent side, you are ready to
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  Speaker 1: start pitching because at least you have that foundational set
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  Speaker 1: already down. Sometimes people ask me, Nina, I've been doing
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  Speaker 1: this for a month, Am I ready to pitch? So
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  Speaker 1: there's momentum that happens in the beginning. I am not
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  Speaker 1: want to say a month, three months. I don't like
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  Speaker 1: giving numbers because again, I have superstars who are head
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  Speaker 1: in the ground and they can just get it done.
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  Speaker 1: But I will say, as someone who's worked with thousands
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  Speaker 1: of creators, that a lot of people give up. A
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  Speaker 1: lot of people give up because it's hard. Because running
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  Speaker 1: your own business is hard. I've been doing it for
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  Speaker 1: ten years. I understand how hard it is, and I
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  Speaker 1: think that, Like, I don't say this to be mean
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  Speaker 1: or jaded, but I just find that many people do
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  Speaker 1: give up. So if you've been consistent, this also shows
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  Speaker 1: that you're not going anywhere. You're not going to give up.
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  Speaker 1: You're not at flight or risk Why would a brand
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  Speaker 1: want to work with creator who's one foot in, one
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  Speaker 1: foot out right, who has a plan. B Brands want
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  Speaker 1: to work with businesses who are also alive and fueling.
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  Speaker 1: So make sure that you are actually really consistent in
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  Speaker 1: your creator side to help fuel those paid partnership sides. Now,
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  Speaker 1: this leads me to another point that if you're ready
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  Speaker 1: to pitch, ready to work with brands, ready to get paid,
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  Speaker 1: is understanding your value. You have to understand your value
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  Speaker 1: that you're bringing to the table so that when a
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  Speaker 1: brand tries to go low negotiate, you know, bring you down,
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  Speaker 1: charge nothing, all the things that you can stand on
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  Speaker 1: your own two feet and be like, no, actually, I
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  Speaker 1: don't work for free. It's so much mindset around this.
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  Speaker 1: Creators when they first start, they're like, oh, well I
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  Speaker 1: have to I have to build my portfolio, says who. Now,
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  Speaker 1: I'm not here to judge whether or not you do
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  Speaker 1: gifted or you've done stuff for free. I've worked with
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  Speaker 1: creators with millions of followers that's done stuff for free.
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  Speaker 1: So again I'm not here to judge that. But I
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  Speaker 1: do think that having you know value and knowing what
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  Speaker 1: you bring to the table, having that mindset of like, actually,
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  Speaker 1: I'm a business, your business. I am helping your business.
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  Speaker 1: So this isn't for fun, this isn't for friendship. Creators
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  Speaker 1: who really know their worth internally really feel like, wait
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  Speaker 1: a second, I'm helping you. I'm creating content that's going
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  Speaker 1: to sell your stuff. Or I'm posting to my community
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  Speaker 1: that I have built over the last couple of years,
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  Speaker 1: rain or shine, sick or not, I've posted I have bill.
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  Speaker 1: So remember that. And if you have that confidence piece
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  Speaker 1: in you, I think it's going to help you tremendously
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  Speaker 1: because once you get into the brand arena, it gets
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  Speaker 1: a little intense and you have to be able to
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  Speaker 1: stand on your own two feet and really provide value
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  Speaker 1: for yourself and advocate for yourself. Talking about getting paid
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  Speaker 1: brand partnerships, knowing if you're ready, treators who know their audience,
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  Speaker 1: who know them inside and out. I'm not just talking
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  Speaker 1: demographics where they're based, if it's a man or female,
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  Speaker 1: where they live, none of that. I'm not just looking
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  Speaker 1: at age and number stuff that Instagram gives you, okay,
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  Speaker 1: or YouTube gives you. We all can see the demographics
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  Speaker 1: I want you to know. Do you know you're human?
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  Speaker 1: Do you really know their psychographics? Do you know who
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  Speaker 1: they are? If I asked you tell me a little
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  Speaker 1: bit about your person, having this idea of like, no,
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  Speaker 1: these are my people. And I was working with a
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  Speaker 1: chef the other day. She was like, my audience, you know,
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  Speaker 1: they're mostly new chefs or young families that want recipes.
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  Speaker 1: You know their food lovers. Be able to really speak
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  Speaker 1: about your person. And why do I say this? If
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  Speaker 1: you know who your human is, you're gonna be able
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  Speaker 1: to provide not only that data, but that confidence when
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  Speaker 1: you're talking to a brand. Because when you get on
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  Speaker 1: a call with a brand and they're like, so, tell
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  Speaker 1: me a little bit about your audience outside of demographics
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  Speaker 1: is what they want to know. They want to know
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  Speaker 1: the demographics. But if you're able to provide that data,
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  Speaker 1: you're ahead of the curve. So when a creator can
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  Speaker 1: close their eyes and speak about their people, I know
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  Speaker 1: my person. I know who is watching my videos. I
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  Speaker 1: can just name who they are, and I feel so
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  Speaker 1: confident in the type of people that watch my videos.
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  Speaker 1: I know exactly who you guys are, not in a
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  Speaker 1: creepy way, but like I just feel like I know
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  Speaker 1: my audience and I feel so confident about that. So
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  Speaker 1: if I got on a call with a brand, I'd
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  Speaker 1: be like, this is who they are. You have to
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  Speaker 1: have that same understanding of your person because when you do,
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  Speaker 1: that is absolutely going to help you with those paid
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  Speaker 1: brand partnerships. And last, but not least, if you have
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  Speaker 1: any sort of positive data around any affiliate partnerships, this
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  Speaker 1: is a big indication that you should be pitching and
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  Speaker 1: getting those paid brand partnerships. If you're selling on LTK
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  Speaker 1: or Amazon, what does that mean. It means your audience
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  Speaker 1: buys from you. It means your audience trusts you. It
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  Speaker 1: means they come to you for recommendations. Those are very
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  Speaker 1: powerful insights. Not only can you use these insights to
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  Speaker 1: build a case study to use in your pitching efforts,
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  Speaker 1: this will give you that confidence to show with a
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  Speaker 1: brand that hey, you're worth the price that you're putting
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  Speaker 1: on the table. The other day, I was working with
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  Speaker 1: an Amazon girl. She kills it. Every month, she creates
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  Speaker 1: crazy amounts of sales for these brands on Amazon through
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  Speaker 1: her storefront. So I'm like, wait a second, you have
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  Speaker 1: true influence, right, Let's use that data. You're ready to
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  Speaker 1: start pitching. Use that data to help you secure the deal.
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  Speaker 1: So if you're listening in for watching and you've had
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  Speaker 1: past affiliate partnerships and you have had you know, sales
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  Speaker 1: trickle through, you've seen those conversions, use that because that
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  Speaker 1: is a huge sign that you're ready to pay which
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  Speaker 1: those brands for paid brand deals. Now, if you're a
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  Speaker 1: creator that needs support on this side, you want one
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  Speaker 1: on one help. Potentially you want me to get in
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  Speaker 1: your corner help you pitch. I have a client right
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  Speaker 1: now that I have a WhatsApp coaching with. I'm literally
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  Speaker 1: messaging her every day, making sure she's negotiating, pushing, helping
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  Speaker 1: her with brand partnerships. If that's something that you think
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  Speaker 1: would be helpful to have me in your corner, go
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  Speaker 1: ahead and book a call with our success manager. I'll
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  Speaker 1: leave her link below. She'll tell you different ways that
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  Speaker 1: you could work with us here at Sidewalker for the
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  Speaker 1: different programs we offer, and how I can get involved
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  Speaker 1: in your pitching efforts and be in your corner either way,
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  Speaker 1: if you're ready, if you could check off these little
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  Speaker 1: check signs we went through the mall, if you could
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  Speaker 1: say I can do this, I can do this, I
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  Speaker 1: can do this, I can do this. You are ready,
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  Speaker 1: the signs are there. Put yourself out there, jump into
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  Speaker 1: the arena and pitch. Remember, the worst thing you can
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  Speaker 1: hear is no, and it's not that bad anyways. You're
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  Speaker 1: not going to be anywhere else. You know, you're not
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  Speaker 1: going to be worse off than you are now, right, So,
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  Speaker 1: if you're ready, I hope you jump in. I hope
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  Speaker 1: you enjoyed today's episode. If you did, make sure to rate, review,
• 13:02
  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
• 13:06
  Speaker 1: for more resources on all things influencer, marketing and social media.
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  Speaker 1: Until next time,