Launching a new market with Mike Simmons

Revenue Problem Solvers · Nov 7, 2025 · 56m

Ever watched a company announce a big new market launch at their sales kickoff… only to see everything fall apart six months later?

Yeah, we’ve all been there.

In this episode, we talk about what not to do when you’re trying to enter a new market — and what actually works instead.

Hint: it’s not about spiffs, incentives, or hype. It’s about experimentation.

We dig into:

Why early announcements can totally derail your team

How to find your internal innovators; the ones who love to test and build

What it looks like to apply the scientific method to sales

How to know when it’s time to double…