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Businessing - 03/16/26 - Raising Your Rates (without feeling weird) · Businessing with Pat Miller

• 0:00
  And
• 0:00
  good
• 0:00
  morning.
• 0:01
  It
• 0:01
  is
• 0:01
  Monday,
• 0:02
  March
• 0:02
  16,
• 0:03
  and
• 0:03
  we
• 0:04
  are
• 0:05
  businessing.
• 0:05
  This
• 0:06
  is
• 0:06
  Small
• 0:06
  Businesses
• 0:07
  Daily
• 0:07
  Live
• 0:07
  show.
• 0:08
  I'm
• 0:08
  Pat
• 0:08
  Miller,
• 0:09
  the
• 0:09
  Friday's
• 0:09
  off
• 0:09
  guy,
• 0:10
  the
• 0:10
  founder
• 0:10
  of
• 0:10
  the
• 0:10
  small
• 0:11
  business
• 0:11
  owners
• 0:11
  community
• 0:12
  and
• 0:12
  your
• 0:13
  host.
• 0:13
  Glad
• 0:13
  that
• 0:14
  you're
• 0:14
  here
• 0:14
  with
• 0:14
  us
• 0:14
  this
• 0:14
  morning.
• 0:15
  We
• 0:15
  are
• 0:15
  sponsored
• 0:16
  this
• 0:16
  morning
• 0:16
  by
• 0:17
  our
• 0:17
  friends
• 0:17
  at
• 0:17
  Genhead.
• 0:18
  So
• 0:18
  thanks
• 0:18
  to
• 0:19
  them
• 0:19
  for
• 0:19
  being
• 0:20
  a
• 0:20
  part
• 0:20
  of
• 0:20
  the
• 0:20
  show.
• 0:21
  I'm
• 0:22
  going
• 0:22
  to
• 0:22
  talk
• 0:22
  about
• 0:22
  what
• 0:22
  we're
• 0:22
  doing
• 0:23
  on
• 0:23
  the
• 0:23
  show
• 0:23
  here
• 0:23
  in
• 0:23
  a
• 0:23
  minute.
• 0:23
  But
• 0:24
  first,
• 0:24
  how
• 0:25
  was
• 0:25
  the
• 0:25
  weekend?
• 0:26
  You
• 0:26
  have
• 0:26
  a
• 0:26
  nice
• 0:26
  weekend?
• 0:27
  Isn't
• 0:27
  it
• 0:27
  nice
• 0:28
  just
• 0:28
  to
• 0:28
  come
• 0:28
  back
• 0:28
  to
• 0:28
  the
• 0:29
  office
• 0:29
  and
• 0:29
  sit
• 0:29
  down
• 0:29
  and
• 0:29
  be
• 0:30
  like,
• 0:30
  yeah,
• 0:30
  I
• 0:31
  had
• 0:31
  a
• 0:31
  weekend.
• 0:31
  Well,
• 0:32
  how
• 0:32
  was
• 0:32
  the
• 0:32
  weekend?
• 0:33
  Was
• 0:33
  it
• 0:34
  good?
• 0:34
  You
• 0:35
  get
• 0:35
  something
• 0:35
  good
• 0:35
  done?
• 0:35
  Did
• 0:35
  you
• 0:36
  relax
• 0:37
  at
• 0:37
  all
• 0:37
  or
• 0:37
  did
• 0:37
  you
• 0:38
  work
• 0:38
  on
• 0:38
  some
• 0:38
  projects
• 0:40
  around
• 0:40
  here?
• 0:41
  In
• 0:41
  Wisconsin,
• 0:42
  we
• 0:42
  braced
• 0:43
  for
• 0:43
  a
• 0:43
  major
• 0:44
  league
• 0:44
  snow
• 0:45
  blizzard
• 0:46
  thing
• 0:46
  and
• 0:47
  we
• 0:47
  are
• 0:47
  getting
• 0:48
  rocked
• 0:48
  this
• 0:49
  morning.
• 0:49
  I'm
• 0:49
  in
• 0:49
  Milwaukee
• 0:50
  and
• 0:50
  I'm
• 0:50
  not
• 0:50
  getting
• 0:50
  it
• 0:51
  that
• 0:51
  bad,
• 0:52
  but
• 0:52
  some
• 0:52
  parts
• 0:52
  of
• 0:52
  the
• 0:53
  state
• 0:53
  got
• 0:53
  feet
• 0:54
  of
• 0:55
  snow.
• 0:56
  So
• 0:56
  it's
• 0:56
  just
• 0:57
  kind
• 0:57
  of
• 0:57
  a
• 0:57
  snow
• 0:57
  day
• 0:58
  where
• 0:58
  we're
• 0:58
  just
• 0:58
  at
• 0:58
  home
• 0:59
  drinking
• 0:59
  tea,
• 1:00
  watching
• 1:00
  businessing.
• 1:01
  So
• 1:02
  I'm
• 1:02
  glad
• 1:02
  you're
• 1:02
  here.
• 1:03
  Here's
• 1:03
  what's
• 1:03
  on
• 1:03
  the
• 1:03
  show
• 1:04
  today.
• 1:04
  Going
• 1:05
  to
• 1:05
  give
• 1:05
  you
• 1:05
  the
• 1:05
  latest
• 1:06
  from
• 1:06
  Iran.
• 1:07
  The
• 1:07
  March
• 1:07
  madness
• 1:08
  brackets
• 1:08
  are
• 1:09
  out.
• 1:09
  The
• 1:10
  Oscars
• 1:10
  were
• 1:10
  last
• 1:11
  night.
• 1:11
  Who
• 1:11
  won,
• 1:12
  who
• 1:12
  lost
• 1:12
  and
• 1:12
  who
• 1:13
  cares?
• 1:15
  Maybe
• 1:15
  you
• 1:15
  don't.
• 1:16
  The
• 1:16
  AI
• 1:17
  story
• 1:17
  of
• 1:17
  the
• 1:18
  day
• 1:18
  is
• 1:18
  developing.
• 1:20
  Nvidia,
• 1:21
  the
• 1:21
  chip
• 1:21
  maker,
• 1:22
  their
• 1:23
  CEO
• 1:24
  is
• 1:24
  giving
• 1:24
  a
• 1:25
  delivery
• 1:25
  today,
• 1:25
  a
• 1:26
  speech
• 1:26
  today
• 1:27
  that
• 1:27
  may
• 1:27
  change
• 1:28
  how
• 1:29
  AI
• 1:29
  works
• 1:30
  and
• 1:30
  the
• 1:31
  type
• 1:31
  of
• 1:31
  AI
• 1:32
  that
• 1:32
  we
• 1:32
  use.
• 1:33
  There's
• 1:33
  a
• 1:33
  hot
• 1:34
  rumor
• 1:34
  about
• 1:34
  what
• 1:35
  he's
• 1:35
  going
• 1:35
  to
• 1:35
  reveal.
• 1:36
  So
• 1:36
  I'll
• 1:36
  talk
• 1:37
  about
• 1:37
  that
• 1:37
  in
• 1:37
  the
• 1:37
  AI
• 1:38
  story
• 1:38
  of
• 1:38
  the
• 1:38
  day.
• 1:39
  Our
• 1:39
  lead
• 1:39
  story
• 1:40
  is
• 1:40
  all
• 1:40
  about
• 1:41
  raising
• 1:41
  your
• 1:42
  rates.
• 1:43
  If
• 1:44
  you're
• 1:44
  not
• 1:44
  raising
• 1:44
  your
• 1:44
  rates,
• 1:45
  you're
• 1:45
  not
• 1:45
  keeping
• 1:45
  place
• 1:46
  pace
• 1:46
  with
• 1:47
  inflation.
• 1:48
  And
• 1:48
  the
• 1:49
  thing
• 1:49
  I
• 1:49
  was
• 1:49
  thinking
• 1:49
  about
• 1:50
  is
• 1:50
  it's
• 1:51
  a
• 1:51
  hell
• 1:51
  of
• 1:51
  a
• 1:51
  lot
• 1:52
  easier
• 1:52
  to
• 1:52
  raise
• 1:53
  your
• 1:53
  rates
• 1:53
  when
• 1:55
  you're
• 1:55
  not
• 1:55
  worried
• 1:56
  about
• 1:56
  the
• 1:56
  money.
• 1:57
  How
• 1:58
  can
• 1:58
  that
• 1:58
  be
• 1:58
  true?
• 1:59
  Well,
• 1:59
  it
• 2:00
  is
• 2:00
  and
• 2:00
  I'll
• 2:01
  share
• 2:01
  it
• 2:01
  with
• 2:01
  you
• 2:01
  during
• 2:01
  the
• 2:02
  lead
• 2:02
  story.
• 2:02
  Two
• 2:02
  idea
• 2:03
  slam
• 2:03
  questions
• 2:04
  today.
• 2:04
  One
• 2:05
  is
• 2:05
  all
• 2:05
  about
• 2:06
  CRMs.
• 2:07
  It
• 2:07
  comes
• 2:07
  directly
• 2:08
  from
• 2:08
  the
• 2:08
  small
• 2:08
  business
• 2:09
  owners
• 2:09
  community.
• 2:10
  Someone's
• 2:11
  using
• 2:11
  HubSpot,
• 2:12
  but
• 2:12
  it
• 2:12
  feels
• 2:12
  like
• 2:12
  they're
• 2:13
  driving
• 2:13
  a
• 2:13
  Ferrari
• 2:14
  to
• 2:14
  the
• 2:14
  grocery
• 2:15
  store.
• 2:15
  Like
• 2:15
  it's
• 2:16
  way
• 2:16
  overpowered.
• 2:17
  So
• 2:17
  what
• 2:17
  should
• 2:17
  I
• 2:17
  use?
• 2:18
  So
• 2:19
  we'll
• 2:19
  talk
• 2:19
  about
• 2:19
  CRMs
• 2:20
  and
• 2:21
  we'll
• 2:21
  talk
• 2:21
  about
• 2:21
  getting
• 2:22
  bad
• 2:22
  business
• 2:22
  advice.
• 2:24
  How
• 2:24
  do
• 2:24
  you
• 2:24
  know
• 2:25
  between
• 2:25
  good
• 2:26
  advice
• 2:27
  and
• 2:27
  bad
• 2:27
  advice?
• 2:28
  Someone
• 2:28
  that's
• 2:28
  just
• 2:28
  trying
• 2:29
  to
• 2:29
  sell
• 2:29
  me
• 2:29
  something.
• 2:29
  How
• 2:30
  can
• 2:30
  I
• 2:30
  tell
• 2:30
  the
• 2:30
  difference?
• 2:31
  We'll
• 2:32
  talk
• 2:32
  about
• 2:32
  that
• 2:32
  in
• 2:32
  the
• 2:33
  Idea
• 2:33
  Slam.
• 2:34
  And
• 2:34
  of
• 2:34
  course,
• 2:34
  if
• 2:34
  you're
• 2:35
  with
• 2:35
  us
• 2:35
  this
• 2:35
  morning,
• 2:36
  take
• 2:36
  a
• 2:36
  minute
• 2:36
  to
• 2:37
  drop
• 2:37
  into
• 2:37
  the
• 2:37
  chat
• 2:37
  and
• 2:37
  tell
• 2:38
  us
• 2:38
  that
• 2:38
  you're
• 2:38
  here.
• 2:39
  Teresa
• 2:39
  Wilmot's
• 2:40
  with
• 2:40
  us.
• 2:40
  Good
• 2:40
  morning,
• 2:41
  friends.
• 2:41
  Thank
• 2:41
  you,
• 2:41
  Teresa.
• 2:42
  Drop
• 2:42
  the
• 2:42
  link
• 2:42
  to
• 2:42
  your
• 2:43
  design
• 2:43
  agency.
• 2:44
  Come
• 2:44
  on,
• 2:45
  let's
• 2:45
  get
• 2:45
  some
• 2:45
  promotion
• 2:46
  going
• 2:46
  on.
• 2:47
  And
• 2:47
  don't
• 2:47
  forget,
• 2:48
  sign
• 2:48
  up
• 2:49
  for
• 2:49
  the
• 2:49
  2026
• 2:50
  SBOC
• 2:51
  conference
• 2:52
  waiting
• 2:52
  list
• 2:53
  so
• 2:53
  you
• 2:54
  have
• 2:54
  a
• 2:54
  chance
• 2:54
  to
• 2:54
  get
• 2:54
  tickets
• 2:55
  when
• 2:55
  they
• 2:55
  go
• 2:55
  on
• 2:55
  sale
• 2:56
  on
• 2:56
  May
• 2:56
  13th.
• 2:57
  Because
• 2:57
  here's
• 2:58
  the
• 2:58
  drill.
• 2:59
  We
• 2:59
  have
• 2:59
  200
• 3:00
  tickets
• 3:00
  available
• 3:00
  for
• 3:01
  the
• 3:01
  conference.
• 3:02
  75
• 3:02
  of
• 3:03
  the
• 3:03
  tickets
• 3:03
  are
• 3:03
  already
• 3:03
  spoken
• 3:04
  for.
• 3:04
  That
• 3:05
  means
• 3:05
  we
• 3:05
  have
• 3:05
  125
• 3:06
  that
• 3:06
  are
• 3:06
  going
• 3:06
  to
• 3:07
  go
• 3:07
  on
• 3:07
  sale
• 3:07
  on
• 3:07
  May
• 3:08
  13.
• 3:09
  But
• 3:10
  the
• 3:10
  community,
• 3:11
  which
• 3:11
  is
• 3:11
  now
• 3:11
  at
• 3:11
  160
• 3:12
  some,
• 3:13
  they'll
• 3:13
  get
• 3:13
  a
• 3:14
  chance
• 3:14
  to
• 3:14
  buy
• 3:14
  tickets
• 3:15
  and
• 3:16
  everybody
• 3:16
  on
• 3:16
  the
• 3:17
  waitlist
• 3:17
  will
• 3:17
  get
• 3:17
  a
• 3:17
  chance
• 3:18
  to
• 3:18
  buy
• 3:18
  tickets
• 3:19
  before
• 3:19
  they
• 3:19
  go
• 3:20
  on
• 3:20
  sale
• 3:20
  to
• 3:20
  the
• 3:20
  public.
• 3:21
  So
• 3:21
  if
• 3:21
  you're
• 3:22
  not
• 3:22
  yet
• 3:22
  a
• 3:22
  community
• 3:22
  member
• 3:23
  joining
• 3:23
  our
• 3:24
  free,
• 3:24
  no
• 3:24
  obligation,
• 3:25
  no
• 3:25
  credit
• 3:25
  card,
• 3:25
  no
• 3:26
  weirdness,
• 3:26
  joining
• 3:27
  the
• 3:27
  wait
• 3:27
  list
• 3:28
  is
• 3:28
  your
• 3:28
  best
• 3:28
  chance
• 3:29
  to
• 3:29
  get
• 3:29
  in
• 3:29
  line
• 3:30
  for
• 3:30
  a
• 3:30
  conference
• 3:31
  ticket
• 3:31
  when
• 3:31
  they
• 3:32
  get
• 3:32
  on
• 3:32
  sale
• 3:33
  on
• 3:33
  May
• 3:33
  13th.
• 3:34
  All
• 3:34
  right,
• 3:34
  let's
• 3:35
  get
• 3:35
  into
• 3:35
  the
• 3:35
  news.
• 3:36
  The
• 3:36
  US
• 3:37
  and
• 3:37
  Israel
• 3:38
  war
• 3:38
  with
• 3:38
  Iran
• 3:39
  is
• 3:39
  now
• 3:39
  in
• 3:39
  its
• 3:39
  third
• 3:40
  week
• 3:40
  and
• 3:40
  a
• 3:41
  ceasefire
• 3:41
  is
• 3:41
  not
• 3:42
  in
• 3:42
  sight.
• 3:42
  Although
• 3:43
  a
• 3:43
  ceasefire
• 3:43
  is
• 3:44
  starting
• 3:44
  to
• 3:45
  bubble
• 3:45
  up
• 3:46
  a
• 3:46
  little
• 3:46
  bit.
• 3:48
  President
• 3:48
  Trump
• 3:49
  says
• 3:49
  that
• 3:49
  Iran
• 3:50
  says.
• 3:50
  Now
• 3:51
  this
• 3:51
  is
• 3:51
  Trump
• 3:51
  saying.
• 3:52
  Trump
• 3:52
  says
• 3:53
  Iran
• 3:53
  wants
• 3:54
  to
• 3:54
  make
• 3:54
  a
• 3:54
  deal,
• 3:55
  but
• 3:56
  Trump
• 3:56
  says
• 3:56
  the
• 3:56
  terms
• 3:57
  aren't
• 3:57
  good
• 3:57
  enough
• 3:57
  yet.
• 3:59
  So
• 3:59
  we'll,
• 4:00
  what
• 4:00
  is
• 4:01
  the
• 4:01
  joke
• 4:02
  phrase?
• 4:02
  The
• 4:02
  beatings
• 4:03
  will
• 4:03
  continue
• 4:03
  until
• 4:04
  morale
• 4:04
  improves.
• 4:06
  Sounds
• 4:06
  like
• 4:06
  that's
• 4:06
  what's
• 4:07
  going
• 4:07
  on,
• 4:07
  that
• 4:07
  we're
• 4:08
  just
• 4:08
  going
• 4:08
  to
• 4:08
  keep
• 4:08
  on
• 4:08
  bombing
• 4:09
  them
• 4:09
  into
• 4:09
  submission
• 4:10
  if
• 4:10
  that
• 4:11
  ever
• 4:11
  comes.
• 4:12
  My
• 4:13
  gauge
• 4:13
  on
• 4:13
  the
• 4:13
  war
• 4:14
  continues
• 4:15
  to
• 4:15
  be
• 4:16
  following
• 4:17
  the
• 4:17
  money
• 4:18
  because
• 4:19
  the
• 4:19
  US
• 4:20
  has
• 4:20
  an
• 4:20
  amazing
• 4:21
  propaganda
• 4:21
  machine.
• 4:22
  Iran
• 4:23
  has
• 4:23
  an
• 4:23
  amazing
• 4:23
  propaganda
• 4:24
  machine.
• 4:25
  Then
• 4:25
  you've
• 4:26
  got
• 4:26
  all
• 4:26
  of
• 4:26
  the
• 4:26
  news
• 4:26
  channels.
• 4:27
  One's
• 4:27
  coming
• 4:27
  from
• 4:28
  this
• 4:28
  side,
• 4:28
  one's
• 4:29
  coming
• 4:29
  from
• 4:29
  that
• 4:29
  side.
• 4:30
  So
• 4:30
  I
• 4:30
  don't
• 4:30
  know
• 4:31
  who
• 4:31
  to
• 4:31
  trust.
• 4:32
  So
• 4:32
  I've
• 4:32
  just
• 4:32
  determined,
• 4:33
  you
• 4:33
  know,
• 4:33
  who
• 4:33
  I'm
• 4:34
  gonna
• 4:34
  trust.
• 4:34
  I'm
• 4:35
  gonna
• 4:35
  trust
• 4:35
  the
• 4:35
  market.
• 4:36
  Why
• 4:37
  am
• 4:37
  I
• 4:37
  gonna
• 4:37
  trust
• 4:37
  the
• 4:38
  market?
• 4:38
  Because
• 4:39
  they
• 4:39
  have
• 4:39
  more
• 4:40
  at
• 4:40
  risk
• 4:41
  money.
• 4:42
  They're
• 4:42
  voting
• 4:43
  with
• 4:43
  their
• 4:43
  dollars
• 4:44
  and
• 4:44
  they
• 4:44
  will
• 4:44
  kind
• 4:45
  of
• 4:45
  guide
• 4:45
  me
• 4:45
  at
• 4:46
  least
• 4:46
  as
• 4:46
  to
• 4:46
  where
• 4:48
  this
• 4:48
  whole
• 4:49
  thing
• 4:49
  is
• 4:49
  going.
• 4:50
  So
• 4:50
  the
• 4:50
  s
• 4:50
  and
• 4:50
  P500
• 4:51
  has
• 4:51
  fallen
• 4:52
  three
• 4:52
  weeks
• 4:53
  in
• 4:53
  a
• 4:53
  row.
• 4:54
  And
• 4:54
  as
• 4:54
  of
• 4:55
  this
• 4:55
  morning,
• 4:55
  the
• 4:56
  dow
• 4:56
  is
• 4:56
  up
• 4:57
  430
• 4:58
  points,
• 4:59
  which
• 5:00
  isn't
• 5:00
  too
• 5:00
  bad.
• 5:00
  And
• 5:00
  the
• 5:00
  S
• 5:01
  and
• 5:01
  P
• 5:01
  is
• 5:01
  up
• 5:01
  71
• 5:02
  as
• 5:03
  of
• 5:03
  this
• 5:03
  morning.
• 5:04
  And
• 5:04
  oil
• 5:04
  prices
• 5:05
  have
• 5:05
  gone
• 5:06
  down
• 5:06
  this
• 5:06
  morning
• 5:07
  at
• 5:08
  last
• 5:08
  check,
• 5:08
  right
• 5:08
  before
• 5:09
  I
• 5:09
  went
• 5:09
  on
• 5:09
  the
• 5:09
  air,
• 5:10
  oil
• 5:10
  was
• 5:10
  down
• 5:11
  to
• 5:11
  $94
• 5:12
  a
• 5:12
  barrel,
• 5:13
  which
• 5:13
  isn't
• 5:13
  low,
• 5:14
  but
• 5:14
  it's
• 5:14
  not
• 5:15
  120.
• 5:15
  Or
• 5:16
  like
• 5:16
  Iran
• 5:17
  said,
• 5:17
  they
• 5:17
  wanted
• 5:17
  to
• 5:17
  take
• 5:17
  it
• 5:18
  to
• 5:18
  200.
• 5:19
  The
• 5:19
  other
• 5:20
  thing
• 5:20
  is
• 5:21
  prediction
• 5:21
  markets.
• 5:23
  I
• 5:23
  have
• 5:24
  a
• 5:24
  thing
• 5:24
  with
• 5:24
  prediction
• 5:25
  markets
• 5:26
  because
• 5:26
  prediction
• 5:27
  markets
• 5:27
  aren't
• 5:27
  real
• 5:29
  prediction
• 5:30
  markets
• 5:30
  like
• 5:31
  Kalshi
• 5:32
  and
• 5:32
  some
• 5:32
  of
• 5:32
  the
• 5:32
  other
• 5:33
  betting
• 5:33
  markets,
• 5:34
  you
• 5:34
  can
• 5:34
  go
• 5:35
  wager
• 5:35
  on
• 5:35
  what
• 5:35
  the
• 5:35
  outcome
• 5:36
  would
• 5:36
  be.
• 5:37
  Now,
• 5:37
  on
• 5:37
  one
• 5:38
  hand,
• 5:38
  they're
• 5:39
  pretty
• 5:39
  handy
• 5:39
  because
• 5:40
  again,
• 5:40
  people
• 5:40
  are
• 5:40
  voting
• 5:40
  with
• 5:41
  their
• 5:41
  dollars
• 5:41
  and
• 5:41
  you
• 5:42
  can
• 5:42
  see
• 5:42
  what
• 5:42
  people
• 5:43
  think.
• 5:45
  And
• 5:45
  on
• 5:46
  the
• 5:46
  other
• 5:46
  hand,
• 5:46
  it's
• 5:47
  just,
• 5:47
  it's
• 5:47
  not
• 5:47
  even
• 5:47
  an
• 5:48
  opinion
• 5:48
  poll.
• 5:48
  It's
• 5:49
  just
• 5:49
  people
• 5:49
  betting,
• 5:49
  betting.
• 5:51
  But
• 5:52
  if
• 5:52
  we're
• 5:52
  going
• 5:52
  to
• 5:52
  follow
• 5:52
  the
• 5:53
  money
• 5:53
  for
• 5:53
  the
• 5:53
  outcome
• 5:53
  of
• 5:53
  what's
• 5:54
  going
• 5:54
  on,
• 5:54
  or
• 5:54
  at
• 5:54
  least
• 5:54
  the
• 5:55
  best
• 5:55
  guess
• 5:55
  of
• 5:55
  what's
• 5:55
  going
• 5:56
  on,
• 5:56
  the
• 5:56
  prediction
• 5:57
  markets
• 5:57
  now
• 5:58
  say
• 5:58
  there's
• 5:59
  a
• 5:59
  29%
• 6:00
  chance
• 6:00
  of
• 6:01
  a
• 6:01
  recession.
• 6:04
  So
• 6:04
  what
• 6:04
  is
• 6:04
  that?
• 6:05
  Two
• 6:05
  in.
• 6:06
  Well,
• 6:06
  what
• 6:07
  is
• 6:07
  that?
• 6:07
  One
• 6:07
  in
• 6:07
  four,
• 6:08
  one
• 6:08
  in
• 6:08
  three
• 6:09
  almost
• 6:10
  are
• 6:10
  saying
• 6:10
  that
• 6:11
  there's
• 6:11
  a
• 6:11
  chance
• 6:12
  for
• 6:12
  a
• 6:12
  recession.
• 6:13
  So
• 6:13
  when
• 6:13
  you
• 6:14
  mix
• 6:14
  all
• 6:14
  of
• 6:14
  that
• 6:14
  up,
• 6:15
  the,
• 6:15
  the
• 6:15
  market's
• 6:15
  kind
• 6:16
  of
• 6:17
  gas
• 6:17
  or
• 6:17
  oil
• 6:18
  prices
• 6:18
  are
• 6:18
  higher
• 6:18
  than
• 6:19
  they
• 6:19
  should
• 6:19
  be.
• 6:20
  And
• 6:20
  a
• 6:20
  third
• 6:21
  of
• 6:21
  the
• 6:21
  folks
• 6:21
  are
• 6:21
  betting
• 6:21
  there's
• 6:22
  going
• 6:22
  to
• 6:22
  be
• 6:22
  a
• 6:22
  recession.
• 6:24
  So
• 6:24
  not
• 6:24
  Danger
• 6:25
  Will
• 6:25
  Robinson
• 6:26
  territory
• 6:26
  yet.
• 6:27
  And
• 6:27
  if
• 6:27
  you're
• 6:27
  hashtag
• 6:28
  old
• 6:28
  enough
• 6:28
  to
• 6:29
  understand
• 6:29
  that
• 6:29
  reference,
• 6:30
  you
• 6:30
  can
• 6:30
  be
• 6:30
  my
• 6:30
  friend.
• 6:31
  You
• 6:32
  can
• 6:32
  be
• 6:32
  my
• 6:32
  friend
• 6:32
  anyway,
• 6:32
  but
• 6:33
  you're
• 6:33
  extra
• 6:33
  cool
• 6:33
  if
• 6:34
  you
• 6:34
  get
• 6:34
  danger
• 6:34
  Will
• 6:34
  Robinson.
• 6:36
  So
• 6:36
  we'll
• 6:37
  keep
• 6:37
  an
• 6:37
  eye
• 6:37
  on
• 6:37
  it
• 6:37
  because
• 6:37
  I
• 6:38
  figure
• 6:38
  that
• 6:38
  that's
• 6:38
  the
• 6:38
  fair
• 6:39
  way
• 6:40
  to
• 6:41
  keep
• 6:41
  an
• 6:41
  eye
• 6:41
  on
• 6:41
  what's
• 6:42
  going
• 6:42
  on.
• 6:43
  And
• 6:43
  yes,
• 6:43
  Abby
• 6:44
  Miller,
• 6:44
  good
• 6:44
  morning.
• 6:45
  Happy
• 6:45
  snow
• 6:45
  day,
• 6:45
  everyone,
• 6:46
  except
• 6:46
  if
• 6:46
  you
• 6:46
  live
• 6:46
  in
• 6:47
  the
• 6:47
  south
• 6:47
  and
• 6:47
  if
• 6:47
  you
• 6:47
  live
• 6:47
  in
• 6:48
  the
• 6:48
  south,
• 6:48
  we're
• 6:48
  very
• 6:48
  jealous.
• 6:49
  We're
• 6:49
  coming
• 6:49
  to
• 6:49
  see
• 6:50
  you
• 6:50
  because
• 6:50
  we
• 6:51
  have
• 6:51
  snow
• 6:51
  up
• 6:51
  to
• 6:51
  our
• 6:51
  eyeballs
• 6:53
  in
• 6:53
  the
• 6:53
  news
• 6:53
  yesterday
• 6:54
  as
• 6:54
  well.
• 6:55
  March
• 6:55
  Madness
• 6:55
  brackets
• 6:56
  are
• 6:56
  officially
• 6:57
  out,
• 6:58
  just
• 6:58
  as
• 6:58
  it
• 6:58
  was
• 6:58
  predicted.
• 6:59
  Duke
• 7:00
  is
• 7:00
  the
• 7:00
  number
• 7:00
  one
• 7:01
  overall
• 7:01
  seed
• 7:02
  after
• 7:02
  going
• 7:02
  322
• 7:04
  this
• 7:04
  season.
• 7:05
  The
• 7:05
  other
• 7:05
  four
• 7:05
  number
• 7:06
  one
• 7:06
  seeds,
• 7:07
  Arizona,
• 7:08
  Michigan
• 7:09
  and
• 7:09
  Florida,
• 7:10
  round
• 7:10
  out
• 7:10
  the
• 7:11
  top
• 7:11
  floor
• 7:12
  four
• 7:12
  seeds.
• 7:13
  The
• 7:14
  favorite
• 7:14
  to
• 7:14
  win
• 7:15
  at
• 7:15
  all,
• 7:15
  however,
• 7:15
  is
• 7:15
  not
• 7:16
  Duke.
• 7:16
  The
• 7:17
  betting
• 7:17
  odds
• 7:17
  are
• 7:18
  the
• 7:18
  best
• 7:18
  on
• 7:18
  Michigan
• 7:19
  right
• 7:20
  now.
• 7:20
  And
• 7:21
  what's
• 7:21
  cool
• 7:21
  about
• 7:21
  this
• 7:22
  is
• 7:22
  if
• 7:22
  you
• 7:22
  like
• 7:22
  to
• 7:22
  pay
• 7:23
  attention
• 7:23
  to
• 7:23
  college
• 7:23
  basketball
• 7:24
  and
• 7:24
  kind
• 7:24
  of
• 7:24
  not
• 7:24
  work
• 7:25
  so
• 7:25
  hard.
• 7:27
  Tuesday,
• 7:27
  they
• 7:27
  start
• 7:28
  the
• 7:28
  play
• 7:28
  in
• 7:28
  games
• 7:29
  and
• 7:29
  then
• 7:29
  the
• 7:29
  full
• 7:30
  day
• 7:30
  of
• 7:31
  college
• 7:31
  basketball
• 7:32
  goodness
• 7:32
  is
• 7:33
  Thursday
• 7:33
  and
• 7:34
  Friday,
• 7:34
  the
• 7:34
  national
• 7:35
  championship
• 7:35
  game
• 7:36
  April
• 7:37
  6th
• 7:38
  in
• 7:38
  Indianapolis.
• 7:40
  Let's
• 7:40
  talk
• 7:40
  about
• 7:41
  the
• 7:41
  Oscars.
• 7:41
  They
• 7:42
  happened.
• 7:42
  They
• 7:42
  happened
• 7:43
  last
• 7:43
  night.
• 7:44
  And
• 7:45
  one
• 7:45
  battle
• 7:46
  after
• 7:46
  Another
• 7:47
  that
• 7:48
  film
• 7:49
  won
• 7:49
  best
• 7:49
  picture
• 7:50
  and
• 7:50
  swept
• 7:50
  six
• 7:51
  Oscars
• 7:52
  categories
• 7:53
  last
• 7:53
  night.
• 7:54
  Michael
• 7:54
  B.
• 7:54
  Jordan
• 7:55
  won
• 7:56
  best
• 7:56
  actor
• 7:57
  and
• 7:57
  that
• 7:58
  film
• 7:58
  also
• 7:58
  took
• 7:59
  home
• 7:59
  four
• 7:59
  awards.
• 8:00
  Jessie
• 8:01
  Buckley
• 8:01
  won
• 8:02
  best
• 8:02
  actress
• 8:02
  for
• 8:03
  Hamnet
• 8:03
  and
• 8:04
  Gwyneth
• 8:04
  Paltrow
• 8:05
  won
• 8:05
  for
• 8:05
  Marty
• 8:06
  Supreme.
• 8:06
  They
• 8:07
  also
• 8:07
  had
• 8:07
  a
• 8:07
  new
• 8:08
  category,
• 8:08
  best
• 8:09
  achievement
• 8:09
  in
• 8:10
  casting.
• 8:10
  Conan
• 8:11
  was
• 8:11
  the
• 8:11
  host
• 8:12
  for
• 8:12
  the
• 8:12
  second
• 8:12
  year
• 8:12
  in
• 8:13
  a
• 8:13
  row.
• 8:13
  And
• 8:14
  there
• 8:14
  were
• 8:14
  some
• 8:14
  touching
• 8:14
  moments,
• 8:15
  including
• 8:15
  tributes
• 8:16
  to
• 8:16
  Rob
• 8:16
  Reiner
• 8:17
  and
• 8:17
  Robert
• 8:18
  Redford.
• 8:20
  Now
• 8:20
  here's
• 8:20
  what's
• 8:21
  interesting
• 8:21
  about
• 8:21
  the
• 8:21
  Oscars.
• 8:23
  I
• 8:24
  didn't
• 8:24
  watch.
• 8:24
  Abby
• 8:25
  watched.
• 8:25
  She
• 8:25
  was
• 8:25
  out
• 8:25
  there
• 8:26
  watching
• 8:26
  it.
• 8:27
  I
• 8:27
  was
• 8:27
  in
• 8:28
  here
• 8:28
  playing
• 8:28
  with
• 8:28
  Claude,
• 8:29
  to
• 8:29
  be
• 8:29
  honest.
• 8:30
  And
• 8:30
  I
• 8:30
  was
• 8:31
  thinking
• 8:31
  about
• 8:31
  it.
• 8:32
  Huh.
• 8:33
  Not
• 8:34
  only
• 8:34
  did
• 8:34
  I
• 8:34
  not
• 8:35
  see
• 8:35
  any
• 8:36
  of
• 8:36
  the
• 8:36
  movies
• 8:36
  that
• 8:36
  were
• 8:37
  nominated,
• 8:39
  I
• 8:39
  have
• 8:39
  not
• 8:40
  seen
• 8:40
  a
• 8:40
  movie
• 8:41
  in
• 8:41
  the
• 8:41
  theater
• 8:41
  in
• 8:42
  the
• 8:42
  last
• 8:42
  12
• 8:42
  months.
• 8:44
  I
• 8:44
  thought
• 8:44
  to
• 8:45
  myself,
• 8:45
  that
• 8:45
  can't
• 8:45
  be
• 8:46
  true.
• 8:47
  That
• 8:47
  can't
• 8:48
  be
• 8:48
  true.
• 8:49
  You
• 8:49
  haven't
• 8:49
  been
• 8:50
  to
• 8:50
  a
• 8:50
  movie
• 8:50
  theater
• 8:51
  in
• 8:51
  12
• 8:51
  months.
• 8:52
  And
• 8:53
  then
• 8:53
  I
• 8:53
  thought,
• 8:53
  well,
• 8:53
  I
• 8:54
  went
• 8:54
  and
• 8:54
  saw
• 8:54
  the
• 8:54
  thing.
• 8:55
  Pat,
• 8:55
  that
• 8:55
  was
• 8:55
  24
• 8:56
  months.
• 8:56
  That
• 8:56
  was
• 8:56
  three
• 8:56
  years
• 8:57
  ago.
• 8:57
  That
• 8:58
  was
• 8:58
  before.
• 8:58
  I
• 8:59
  couldn't
• 8:59
  remember
• 9:00
  the
• 9:00
  last
• 9:00
  time
• 9:01
  I
• 9:01
  went
• 9:01
  to
• 9:01
  a
• 9:02
  theater
• 9:02
  to
• 9:03
  see
• 9:03
  a
• 9:03
  movie.
• 9:05
  It
• 9:05
  used
• 9:05
  to
• 9:05
  be
• 9:06
  10,
• 9:07
  15
• 9:07
  years
• 9:07
  ago.
• 9:08
  Oh,
• 9:08
  you
• 9:08
  know
• 9:08
  what?
• 9:09
  That's
• 9:09
  the
• 9:09
  one
• 9:09
  Oscar
• 9:10
  nominee
• 9:10
  I
• 9:10
  haven't
• 9:11
  seen.
• 9:11
  Let's
• 9:11
  go
• 9:11
  see
• 9:11
  it
• 9:12
  next
• 9:12
  weekend.
• 9:12
  And
• 9:12
  they
• 9:12
  would
• 9:13
  do
• 9:13
  like
• 9:13
  a
• 9:13
  film
• 9:13
  festival
• 9:14
  and
• 9:14
  you
• 9:14
  could
• 9:14
  go
• 9:14
  see
• 9:14
  all
• 9:14
  the
• 9:14
  Oscar
• 9:15
  nominees
• 9:15
  and
• 9:15
  get
• 9:16
  caught
• 9:16
  up.
• 9:16
  Heck,
• 9:17
  we
• 9:17
  used
• 9:17
  to
• 9:17
  have
• 9:17
  Oscars
• 9:18
  parties
• 9:18
  when
• 9:19
  I
• 9:19
  was
• 9:19
  in
• 9:19
  radio.
• 9:19
  It
• 9:20
  was
• 9:20
  awesome
• 9:21
  because
• 9:22
  it
• 9:22
  was
• 9:22
  a
• 9:22
  big
• 9:22
  cultural
• 9:23
  thing.
• 9:25
  But
• 9:25
  movie
• 9:26
  behavior
• 9:27
  has
• 9:27
  totally,
• 9:29
  completely
• 9:30
  changed.
• 9:31
  I
• 9:31
  think
• 9:31
  it's
• 9:31
  one
• 9:31
  of
• 9:31
  those
• 9:32
  cultural
• 9:32
  things
• 9:32
  that's
• 9:33
  really
• 9:33
  changed.
• 9:34
  What's
• 9:34
  changed
• 9:34
  more
• 9:35
  than
• 9:35
  that?
• 9:36
  Good
• 9:36
  morning,
• 9:36
  Satyam.
• 9:37
  Thanks
• 9:37
  for
• 9:37
  tuning
• 9:37
  in.
• 9:38
  Appreciate
• 9:38
  it.
• 9:38
  Man,
• 9:39
  listening
• 9:40
  to
• 9:40
  the
• 9:40
  radio
• 9:40
  has
• 9:41
  totally
• 9:41
  changed.
• 9:41
  Used
• 9:42
  to
• 9:42
  be
• 9:42
  a
• 9:42
  big
• 9:42
  deal,
• 9:42
  now
• 9:42
  it's
• 9:43
  not.
• 9:43
  I
• 9:43
  thought
• 9:43
  of
• 9:44
  another
• 9:44
  one.
• 9:45
  Going
• 9:45
  to
• 9:45
  the
• 9:46
  bank
• 9:46
  used
• 9:47
  to
• 9:47
  be
• 9:47
  a
• 9:47
  necessary
• 9:48
  thing.
• 9:49
  Or
• 9:49
  getting
• 9:50
  cash
• 9:50
  out
• 9:50
  of
• 9:50
  the
• 9:51
  atm.
• 9:51
  Got
• 9:51
  to
• 9:51
  have
• 9:51
  cash.
• 9:52
  Always
• 9:52
  got
• 9:52
  to
• 9:52
  have
• 9:53
  cash
• 9:53
  anymore.
• 9:54
  Doordash
• 9:55
  and
• 9:55
  food
• 9:55
  delivery,
• 9:56
  also
• 9:56
  a
• 9:57
  big
• 9:57
  change.
• 9:58
  Used
• 9:58
  to
• 9:58
  be
• 9:58
  only
• 9:59
  a
• 9:59
  pizza
• 9:59
  could
• 9:59
  get
• 9:59
  delivered
• 10:00
  to
• 10:00
  you,
• 10:00
  but
• 10:00
  now
• 10:00
  you
• 10:01
  can
• 10:01
  get
• 10:01
  literally
• 10:02
  anything
• 10:03
  delivered
• 10:03
  to
• 10:04
  your
• 10:04
  door.
• 10:05
  But
• 10:06
  movie
• 10:06
  theaters,
• 10:06
  man,
• 10:07
  remember
• 10:07
  how
• 10:07
  great
• 10:07
  it
• 10:08
  was
• 10:08
  to.
• 10:08
  Doesn't
• 10:09
  that
• 10:09
  sound
• 10:09
  stupid
• 10:09
  to
• 10:10
  say
• 10:10
  out
• 10:10
  loud?
• 10:10
  You
• 10:10
  know
• 10:10
  what
• 10:10
  I
• 10:11
  like
• 10:11
  to
• 10:11
  do?
• 10:11
  Go
• 10:11
  to
• 10:11
  movie
• 10:11
  theaters.
• 10:12
  Do
• 10:12
  you
• 10:12
  go
• 10:12
  to
• 10:12
  movie
• 10:13
  theaters?
• 10:13
  No,
• 10:13
  I
• 10:14
  never
• 10:14
  go
• 10:14
  to
• 10:14
  movie
• 10:14
  theaters.
• 10:15
  Well,
• 10:15
  that's
• 10:15
  stupid.
• 10:19
  Something
• 10:19
  I
• 10:19
  guess
• 10:19
  we
• 10:19
  should
• 10:19
  do
• 10:20
  more
• 10:20
  of
• 10:21
  for
• 10:21
  sure.
• 10:22
  All
• 10:22
  right.
• 10:22
  Good
• 10:23
  morning,
• 10:23
  Steve.
• 10:23
  Thanks
• 10:23
  for
• 10:23
  tuning
• 10:24
  in
• 10:24
  as
• 10:24
  well.
• 10:25
  What
• 10:25
  up,
• 10:25
  SBOC
• 10:26
  Fam?
• 10:27
  Lead
• 10:28
  story
• 10:28
  today
• 10:28
  is
• 10:28
  all
• 10:28
  about
• 10:29
  pricing.
• 10:30
  And
• 10:31
  I
• 10:31
  was
• 10:31
  thinking
• 10:31
  about
• 10:31
  Raising
• 10:32
  rates.
• 10:33
  Because
• 10:33
  raising
• 10:33
  your
• 10:33
  rates
• 10:34
  is
• 10:34
  something
• 10:34
  we
• 10:34
  should
• 10:34
  all
• 10:35
  be
• 10:35
  doing.
• 10:35
  You
• 10:36
  need
• 10:36
  to
• 10:36
  be
• 10:36
  consistently
• 10:37
  raising
• 10:38
  your
• 10:38
  rates
• 10:39
  to
• 10:39
  make
• 10:39
  enough
• 10:39
  money
• 10:40
  in
• 10:40
  the
• 10:40
  business.
• 10:41
  And
• 10:41
  I
• 10:41
  thought
• 10:42
  to
• 10:42
  myself,
• 10:42
  okay,
• 10:44
  how
• 10:44
  can
• 10:44
  we
• 10:44
  get
• 10:44
  people
• 10:45
  around
• 10:45
  the
• 10:45
  idea
• 10:45
  of
• 10:46
  raising
• 10:46
  their
• 10:47
  rates?
• 10:47
  And
• 10:48
  I
• 10:48
  thought,
• 10:48
  you
• 10:48
  know
• 10:48
  what?
• 10:49
  Raising
• 10:49
  your
• 10:49
  rates
• 10:50
  is
• 10:50
  a
• 10:50
  heck
• 10:50
  of
• 10:50
  a
• 10:50
  lot
• 10:50
  easier
• 10:51
  when
• 10:51
  you
• 10:52
  frame
• 10:52
  it
• 10:52
  this
• 10:52
  way.
• 10:54
  We
• 10:54
  are
• 10:55
  afraid
• 10:55
  to
• 10:55
  raise
• 10:55
  our
• 10:56
  rates
• 10:56
  not
• 10:56
  because
• 10:57
  of
• 10:57
  the
• 10:57
  dollars
• 10:57
  we're
• 10:57
  asking
• 10:58
  for.
• 10:59
  We're
• 10:59
  afraid
• 10:59
  to
• 10:59
  raise
• 11:00
  our
• 11:00
  rates
• 11:00
  because
• 11:00
  we
• 11:01
  don't
• 11:01
  have
• 11:01
  a
• 11:01
  big
• 11:01
  enough
• 11:02
  demand
• 11:02
  for
• 11:02
  the
• 11:02
  product
• 11:03
  that
• 11:03
  we're
• 11:03
  selling.
• 11:06
  It's
• 11:07
  not
• 11:07
  the
• 11:07
  money.
• 11:08
  It's
• 11:08
  the
• 11:09
  people
• 11:09
  in
• 11:09
  line
• 11:09
  needing
• 11:10
  the
• 11:10
  product.
• 11:12
  So
• 11:12
  let
• 11:12
  me
• 11:12
  ask
• 11:12
  you,
• 11:13
  have
• 11:14
  you
• 11:14
  wanted
• 11:14
  to
• 11:14
  raise
• 11:14
  your
• 11:15
  rates
• 11:15
  in
• 11:15
  the
• 11:15
  last
• 11:15
  year?
• 11:15
  Raise
• 11:16
  your
• 11:16
  hand.
• 11:16
  Okay.
• 11:17
  I
• 11:17
  should
• 11:17
  see.
• 11:17
  I
• 11:18
  should
• 11:18
  see
• 11:18
  all
• 11:18
  the
• 11:18
  hands.
• 11:19
  I
• 11:19
  can
• 11:19
  see
• 11:19
  you.
• 11:20
  I
• 11:20
  don't.
• 11:20
  Okay,
• 11:21
  thank
• 11:21
  you.
• 11:22
  Yes,
• 11:23
  yes.
• 11:24
  We
• 11:24
  all
• 11:24
  wanted
• 11:24
  to
• 11:24
  raise
• 11:25
  our
• 11:25
  rates,
• 11:26
  but
• 11:26
  you
• 11:26
  haven't
• 11:27
  done
• 11:27
  it
• 11:27
  yet.
• 11:29
  Okay,
• 11:30
  so
• 11:31
  why
• 11:31
  haven't
• 11:31
  you?
• 11:31
  And
• 11:32
  this
• 11:32
  is
• 11:32
  what
• 11:32
  I
• 11:32
  hear
• 11:32
  when
• 11:32
  people
• 11:33
  say,
• 11:33
  I
• 11:34
  haven't
• 11:34
  raised
• 11:34
  my
• 11:35
  rates.
• 11:35
  Well,
• 11:35
  why
• 11:35
  haven't
• 11:36
  you
• 11:36
  raised
• 11:36
  your
• 11:36
  rates?
• 11:38
  Here
• 11:38
  are
• 11:39
  some
• 11:39
  things
• 11:39
  that
• 11:39
  could
• 11:39
  hold
• 11:39
  you
• 11:40
  up.
• 11:41
  Do
• 11:41
  you
• 11:41
  genuinely
• 11:42
  believe
• 11:42
  that
• 11:43
  your
• 11:43
  price
• 11:44
  isn't
• 11:45
  fair?
• 11:46
  That
• 11:46
  you're
• 11:46
  just
• 11:46
  charging
• 11:47
  way
• 11:47
  too
• 11:47
  much?
• 11:48
  That
• 11:48
  can
• 11:48
  hold
• 11:49
  you
• 11:49
  back.
• 11:50
  But
• 11:51
  another
• 11:51
  thing
• 11:51
  that
• 11:51
  holds
• 11:52
  people
• 11:52
  back
• 11:52
  more
• 11:52
  often
• 11:53
  is
• 11:54
  I
• 11:54
  would
• 11:54
  raise
• 11:54
  my
• 11:55
  rates,
• 11:55
  but
• 11:55
  I'm
• 11:55
  terrified
• 11:56
  of
• 11:56
  losing
• 11:56
  the
• 11:56
  clients
• 11:57
  I
• 11:57
  have
• 11:58
  or
• 11:59
  the
• 12:00
  new
• 12:00
  clients
• 12:00
  that
• 12:01
  I
• 12:01
  hope
• 12:01
  to
• 12:01
  attract.
• 12:02
  They'll
• 12:02
  never
• 12:02
  say
• 12:02
  yes
• 12:03
  at
• 12:03
  a
• 12:03
  higher
• 12:03
  rate.
• 12:05
  So
• 12:05
  let's
• 12:06
  dig
• 12:06
  into
• 12:06
  that
• 12:06
  second
• 12:07
  issue.
• 12:08
  I
• 12:08
  don't
• 12:08
  know
• 12:08
  if
• 12:08
  people
• 12:08
  will
• 12:09
  say
• 12:09
  yes
• 12:09
  if
• 12:09
  I
• 12:09
  raise
• 12:10
  my
• 12:10
  rates.
• 12:11
  That's
• 12:11
  where
• 12:11
  I
• 12:12
  think.
• 12:12
  It's
• 12:12
  not
• 12:12
  a
• 12:12
  pricing
• 12:13
  problem.
• 12:13
  It's
• 12:13
  a
• 12:13
  demand
• 12:14
  problem.
• 12:16
  And
• 12:16
  when
• 12:16
  we
• 12:16
  talk
• 12:17
  about
• 12:17
  raising
• 12:17
  our
• 12:17
  rates,
• 12:18
  we
• 12:19
  seem
• 12:19
  to
• 12:19
  conveniently
• 12:20
  forget
• 12:21
  and
• 12:22
  ignore
• 12:23
  the
• 12:23
  fundamental
• 12:24
  rule
• 12:25
  of
• 12:25
  how
• 12:25
  much
• 12:25
  something
• 12:26
  costs.
• 12:27
  Supply
• 12:28
  and
• 12:28
  demand.
• 12:30
  It's
• 12:30
  the
• 12:30
  concept
• 12:31
  that
• 12:32
  drives
• 12:32
  pricing
• 12:33
  and
• 12:33
  product
• 12:34
  availability
• 12:34
  in
• 12:35
  the
• 12:35
  United
• 12:35
  States.
• 12:36
  And
• 12:36
  everywhere.
• 12:37
  Everywhere.
• 12:37
  There's
• 12:37
  a
• 12:37
  free
• 12:37
  market.
• 12:38
  Supply
• 12:39
  and
• 12:39
  demand.
• 12:41
  When
• 12:42
  we
• 12:42
  set
• 12:42
  our
• 12:42
  price.
• 12:44
  But
• 12:44
  we
• 12:44
  have
• 12:45
  unlimited
• 12:46
  demand,
• 12:47
  meaning
• 12:48
  I've
• 12:48
  got
• 12:48
  a
• 12:48
  ton
• 12:48
  of
• 12:49
  inventory.
• 12:50
  I'm
• 12:51
  sorry.
• 12:51
  When
• 12:51
  we
• 12:51
  set
• 12:52
  our
• 12:52
  price
• 12:52
  with
• 12:53
  unlimited
• 12:53
  demand,
• 12:55
  it
• 12:55
  can
• 12:55
  feel
• 12:56
  like
• 12:56
  we
• 12:57
  are
• 12:58
  pulling
• 12:58
  a
• 12:58
  price
• 12:58
  out
• 12:59
  of
• 12:59
  thin
• 12:59
  air,
• 13:00
  because
• 13:01
  we
• 13:01
  are.
• 13:02
  So
• 13:02
  I'm
• 13:03
  going
• 13:03
  to
• 13:03
  set
• 13:03
  a
• 13:03
  price.
• 13:04
  I
• 13:04
  have
• 13:04
  a
• 13:04
  thousand
• 13:05
  widgets
• 13:05
  to
• 13:05
  sell.
• 13:07
  A
• 13:07
  thousand
• 13:07
  widgets
• 13:08
  are
• 13:08
  available.
• 13:09
  And
• 13:09
  I'm
• 13:10
  just
• 13:10
  going
• 13:10
  to
• 13:10
  set
• 13:10
  a
• 13:10
  price
• 13:10
  form
• 13:11
  that
• 13:11
  I
• 13:11
  think
• 13:11
  that
• 13:12
  they're
• 13:12
  worth.
• 13:13
  That's
• 13:14
  how
• 13:14
  it
• 13:14
  is.
• 13:14
  Unlimited
• 13:15
  inventory.
• 13:16
  So
• 13:16
  I'm
• 13:17
  going
• 13:17
  to
• 13:17
  set
• 13:17
  a
• 13:17
  price
• 13:17
  for
• 13:17
  just
• 13:18
  an
• 13:18
  unlimited
• 13:18
  amount.
• 13:35
  Wow.
• 13:36
  The
• 13:37
  whole
• 13:37
  show
• 13:37
  crashed.
• 13:38
  My
• 13:38
  apologies.
• 13:39
  For
• 13:39
  that,
• 13:40
  when
• 13:41
  you
• 13:41
  set
• 13:41
  your
• 13:41
  price
• 13:42
  with
• 13:42
  an
• 13:43
  unlimited
• 13:43
  amount
• 13:44
  of
• 13:44
  inventory,
• 13:46
  then
• 13:46
  you're
• 13:46
  just
• 13:46
  guessing
• 13:47
  at
• 13:47
  what
• 13:47
  your
• 13:47
  price
• 13:48
  can
• 13:48
  be.
• 13:49
  That's
• 13:50
  a
• 13:50
  problem.
• 13:51
  But
• 13:52
  when
• 13:52
  you
• 13:52
  start
• 13:52
  to
• 13:52
  think
• 13:53
  about,
• 13:53
  okay,
• 13:53
  well
• 13:54
  what
• 13:54
  should
• 13:54
  I
• 13:54
  do
• 13:55
  next?
• 13:58
  How
• 13:59
  can
• 13:59
  I
• 13:59
  raise
• 13:59
  my
• 13:59
  rates
• 14:00
  if
• 14:00
  I
• 14:00
  have
• 14:00
  an
• 14:00
  unlimited
• 14:01
  amount
• 14:01
  of
• 14:01
  inventory?
• 14:01
  That's
• 14:02
  where
• 14:02
  we
• 14:02
  have
• 14:02
  to
• 14:02
  get
• 14:03
  into
• 14:03
  driving
• 14:04
  demand.
• 14:05
  Driving
• 14:06
  demand
• 14:06
  is
• 14:06
  the
• 14:07
  transformation
• 14:07
  that
• 14:08
  we
• 14:08
  need
• 14:08
  to
• 14:08
  think
• 14:08
  about.
• 14:09
  Because
• 14:09
  when
• 14:10
  we
• 14:10
  have
• 14:10
  unlimited
• 14:10
  inventory
• 14:11
  with
• 14:11
  not
• 14:11
  enough
• 14:11
  demand,
• 14:12
  then
• 14:12
  we
• 14:12
  got
• 14:13
  to
• 14:13
  think
• 14:13
  about
• 14:13
  our
• 14:13
  target
• 14:13
  audience
• 14:14
  and
• 14:14
  our
• 14:14
  ideal
• 14:15
  client
• 14:15
  and
• 14:15
  pitching
• 14:16
  and
• 14:16
  pricing
• 14:16
  and
• 14:16
  contract
• 14:17
  terms
• 14:17
  to
• 14:18
  try
• 14:18
  and
• 14:18
  come
• 14:18
  up
• 14:18
  with
• 14:18
  something
• 14:18
  that's
• 14:19
  powered
• 14:19
  palatable.
• 14:20
  But
• 14:20
  if
• 14:20
  we
• 14:20
  take
• 14:20
  action
• 14:21
  on
• 14:22
  heating
• 14:22
  up
• 14:22
  our
• 14:22
  demand,
• 14:24
  things
• 14:24
  get
• 14:25
  a
• 14:25
  lot
• 14:25
  different.
• 14:26
  If
• 14:26
  I
• 14:27
  said
• 14:27
  to
• 14:27
  you,
• 14:28
  you
• 14:28
  have
• 14:29
  eight
• 14:29
  units
• 14:30
  of
• 14:30
  inventory,
• 14:31
  but
• 14:31
  you
• 14:32
  have
• 14:32
  15
• 14:33
  people
• 14:33
  in
• 14:33
  the
• 14:33
  pipeline,
• 14:34
  would
• 14:34
  you
• 14:34
  be
• 14:34
  scared
• 14:34
  to
• 14:34
  raise
• 14:35
  your
• 14:35
  rates?
• 14:35
  No,
• 14:36
  you
• 14:37
  wouldn't.
• 14:38
  You'd
• 14:38
  raise
• 14:38
  them
• 14:38
  without
• 14:39
  blinking.
• 14:40
  You'd
• 14:40
  go,
• 14:40
  cool,
• 14:41
  yeah,
• 14:41
  I'm
• 14:42
  going
• 14:42
  to
• 14:42
  raise
• 14:42
  my
• 14:42
  rates.
• 14:42
  Why?
• 14:43
  Because
• 14:43
  I
• 14:43
  got
• 14:43
  15
• 14:43
  people
• 14:44
  standing
• 14:44
  here
• 14:44
  with
• 14:44
  their
• 14:44
  credit
• 14:45
  card
• 14:45
  out.
• 14:47
  So
• 14:47
  if
• 14:47
  you
• 14:47
  have
• 14:47
  demand
• 14:48
  on
• 14:48
  your
• 14:48
  available
• 14:48
  inventory,
• 14:49
  you
• 14:49
  can
• 14:50
  get
• 14:50
  into
• 14:50
  it.
• 14:50
  So
• 14:50
  let's
• 14:51
  go
• 14:51
  through
• 14:51
  some
• 14:52
  demand
• 14:53
  side
• 14:54
  tactics,
• 14:56
  Some
• 14:56
  things
• 14:56
  you
• 14:56
  can
• 14:56
  do
• 14:57
  to
• 14:57
  get
• 14:57
  more
• 14:57
  people
• 14:58
  standing
• 14:58
  in
• 14:59
  line,
• 14:59
  which
• 15:00
  will
• 15:00
  then
• 15:01
  allow
• 15:01
  you
• 15:01
  to
• 15:01
  raise
• 15:02
  your
• 15:02
  rates
• 15:02
  sooner
• 15:03
  because
• 15:03
  you've
• 15:04
  got
• 15:04
  more
• 15:04
  people
• 15:04
  waiting
• 15:05
  to
• 15:05
  buy
• 15:06
  stuff
• 15:06
  from
• 15:06
  you.
• 15:09
  So
• 15:09
  if
• 15:09
  you
• 15:09
  get
• 15:09
  more
• 15:10
  people
• 15:10
  in
• 15:10
  the
• 15:10
  pipeline,
• 15:11
  you
• 15:11
  can
• 15:12
  afford
• 15:12
  to
• 15:12
  lose
• 15:12
  a
• 15:13
  client
• 15:13
  if
• 15:13
  you
• 15:13
  decide
• 15:14
  to
• 15:14
  raise
• 15:14
  your
• 15:14
  rates.
• 15:14
  So
• 15:15
  one
• 15:15
  coach
• 15:15
  that
• 15:15
  I
• 15:16
  worked
• 15:16
  with
• 15:16
  long
• 15:17
  time
• 15:17
  ago,
• 15:17
  Erin
• 15:17
  Marcus,
• 15:18
  she's
• 15:18
  brilliant.
• 15:20
  When
• 15:20
  I
• 15:20
  was
• 15:20
  getting
• 15:20
  ready
• 15:21
  to
• 15:21
  launch
• 15:21
  something
• 15:21
  and
• 15:22
  I
• 15:22
  didn't
• 15:22
  have
• 15:22
  enough
• 15:22
  people
• 15:22
  in
• 15:23
  my
• 15:23
  funnel,
• 15:24
  she
• 15:24
  said,
• 15:24
  okay,
• 15:25
  before
• 15:26
  we
• 15:26
  do
• 15:26
  this,
• 15:27
  you
• 15:27
  need
• 15:27
  to
• 15:27
  identify
• 15:28
  50
• 15:29
  potential
• 15:30
  customers
• 15:31
  you
• 15:31
  can
• 15:31
  pitch
• 15:31
  this
• 15:32
  to.
• 15:32
  I
• 15:32
  thought
• 15:33
  to
• 15:33
  myself,
• 15:33
  Aaron,
• 15:34
  my
• 15:34
  God,
• 15:35
  50.
• 15:36
  I'll
• 15:36
  never
• 15:36
  find
• 15:37
  50.
• 15:38
  You
• 15:39
  know
• 15:39
  what
• 15:39
  I
• 15:40
  did?
• 15:41
  I
• 15:41
  did,
• 15:42
  and
• 15:42
  she
• 15:42
  wanted
• 15:42
  50
• 15:43
  people
• 15:43
  in
• 15:43
  the
• 15:43
  funnel
• 15:44
  because
• 15:44
  the
• 15:44
  price
• 15:45
  we
• 15:45
  had
• 15:45
  set
• 15:45
  for
• 15:45
  the
• 15:46
  product
• 15:46
  was
• 15:46
  pretty
• 15:46
  aggressive
• 15:47
  and
• 15:48
  I
• 15:48
  only
• 15:48
  had
• 15:48
  eight
• 15:49
  seats.
• 15:50
  So
• 15:50
  if
• 15:50
  I
• 15:50
  got
• 15:50
  50
• 15:51
  people
• 15:51
  that
• 15:51
  have
• 15:51
  woken
• 15:52
  up
• 15:52
  to
• 15:52
  eight
• 15:52
  seats,
• 15:52
  then
• 15:53
  I
• 15:53
  could
• 15:53
  be
• 15:53
  more
• 15:53
  confident
• 15:54
  in
• 15:54
  charging
• 15:54
  more.
• 15:54
  So
• 15:55
  here's
• 15:55
  what
• 15:55
  we
• 15:55
  did.
• 15:56
  We
• 15:56
  reviewed
• 15:57
  the
• 15:57
  database
• 15:58
  that
• 15:58
  I
• 15:58
  have
• 15:59
  my
• 15:59
  CRM
• 16:00
  and
• 16:00
  we
• 16:00
  looked
• 16:01
  for
• 16:01
  all
• 16:01
  of
• 16:01
  the
• 16:02
  matches
• 16:02
  in
• 16:03
  the
• 16:03
  ideal
• 16:03
  client
• 16:04
  profile.
• 16:05
  So
• 16:05
  that's
• 16:05
  the
• 16:06
  first
• 16:06
  thing,
• 16:06
  is
• 16:06
  to
• 16:07
  begin
• 16:07
  your
• 16:07
  outreach
• 16:07
  saying,
• 16:08
  who
• 16:08
  do
• 16:08
  I
• 16:08
  already
• 16:09
  know
• 16:09
  that's
• 16:10
  in
• 16:10
  my
• 16:10
  database?
• 16:12
  The
• 16:12
  second
• 16:13
  thing
• 16:13
  that
• 16:13
  I
• 16:13
  would
• 16:13
  do
• 16:14
  is,
• 16:14
  and
• 16:15
  I
• 16:15
  did,
• 16:15
  is
• 16:16
  that
• 16:16
  I
• 16:16
  asked
• 16:16
  my
• 16:16
  network
• 16:17
  for
• 16:17
  referrals
• 16:18
  and
• 16:18
  I
• 16:19
  just
• 16:19
  said,
• 16:19
  hey,
• 16:19
  listen,
• 16:20
  I'm
• 16:20
  launching
• 16:20
  this
• 16:20
  new
• 16:21
  thing.
• 16:21
  Do
• 16:21
  you
• 16:21
  know
• 16:21
  anyone
• 16:22
  that
• 16:22
  needs
• 16:22
  it?
• 16:23
  Some
• 16:24
  people
• 16:24
  surface
• 16:24
  that
• 16:25
  way.
• 16:26
  Then
• 16:26
  I
• 16:27
  went
• 16:27
  through
• 16:27
  my
• 16:27
  past
• 16:28
  email
• 16:28
  communications.
• 16:29
  Good
• 16:29
  morning,
• 16:29
  Lisa.
• 16:30
  I
• 16:30
  went
• 16:30
  through
• 16:30
  my
• 16:31
  past
• 16:31
  email
• 16:31
  communications.
• 16:33
  Who
• 16:33
  have
• 16:33
  I
• 16:33
  already
• 16:34
  talked
• 16:34
  to
• 16:35
  about
• 16:35
  this
• 16:36
  topic
• 16:37
  or
• 16:37
  who
• 16:37
  do
• 16:37
  I
• 16:37
  think
• 16:38
  might
• 16:38
  be
• 16:38
  a
• 16:38
  fit
• 16:38
  that
• 16:38
  I've
• 16:39
  already
• 16:39
  warmed
• 16:39
  up
• 16:39
  through
• 16:40
  email
• 16:40
  communication.
• 16:43
  Then
• 16:43
  I
• 16:43
  started
• 16:44
  posting
• 16:45
  about
• 16:45
  the
• 16:45
  topic,
• 16:46
  just
• 16:47
  making
• 16:47
  posts
• 16:48
  about
• 16:48
  it
• 16:48
  on
• 16:49
  my
• 16:49
  social
• 16:49
  media
• 16:50
  inside
• 16:50
  the
• 16:50
  SBOC
• 16:51
  group
• 16:52
  and
• 16:52
  then
• 16:53
  watch
• 16:53
  for
• 16:53
  who
• 16:53
  engaged.
• 16:56
  If
• 16:56
  you
• 16:56
  go
• 16:56
  out
• 16:56
  and
• 16:56
  say,
• 16:57
  I
• 16:57
  believe
• 16:58
  in
• 16:58
  X
• 16:58
  and
• 16:59
  here's
• 16:59
  something
• 16:59
  you
• 16:59
  could
• 16:59
  learn
• 17:00
  about
• 17:00
  X
• 17:00
  and
• 17:01
  four
• 17:01
  or
• 17:01
  five
• 17:01
  people
• 17:01
  engage
• 17:02
  with
• 17:02
  that
• 17:02
  post,
• 17:04
  those
• 17:04
  are
• 17:04
  leads.
• 17:06
  Those
• 17:06
  are
• 17:06
  people
• 17:06
  you
• 17:07
  can
• 17:07
  add
• 17:07
  to
• 17:07
  your
• 17:07
  50
• 17:08
  people
• 17:08
  stack.
• 17:09
  Another
• 17:10
  thing
• 17:10
  I
• 17:10
  did
• 17:10
  is
• 17:11
  I
• 17:11
  held
• 17:11
  a
• 17:11
  webinar
• 17:12
  on
• 17:12
  the
• 17:12
  product
• 17:14
  saying,
• 17:14
  okay,
• 17:15
  we're
• 17:16
  going
• 17:16
  to
• 17:16
  do
• 17:17
  topic.
• 17:18
  Let's
• 17:18
  do
• 17:18
  a
• 17:19
  free
• 17:19
  webinar
• 17:20
  to
• 17:20
  get
• 17:20
  people
• 17:20
  interested
• 17:21
  in
• 17:21
  topic.
• 17:21
  I'm
• 17:22
  going
• 17:22
  to
• 17:22
  teach
• 17:22
  you
• 17:22
  this
• 17:22
  much
• 17:23
  about
• 17:23
  it.
• 17:25
  And
• 17:25
  everyone
• 17:25
  that
• 17:25
  registers
• 17:26
  and
• 17:26
  everyone
• 17:26
  that
• 17:27
  attends
• 17:28
  obviously
• 17:28
  is
• 17:28
  curious
• 17:29
  about
• 17:29
  learning
• 17:29
  about
• 17:30
  that
• 17:30
  thing
• 17:31
  that
• 17:31
  will
• 17:31
  also
• 17:32
  drive
• 17:32
  the
• 17:33
  lead
• 17:33
  list.
• 17:34
  All
• 17:34
  of
• 17:35
  that
• 17:35
  rolled
• 17:35
  up,
• 17:35
  got
• 17:36
  me
• 17:36
  to
• 17:36
  50
• 17:36
  leads.
• 17:37
  And
• 17:37
  you
• 17:37
  know
• 17:37
  what?
• 17:37
  I
• 17:38
  ended
• 17:38
  up
• 17:38
  selling
• 17:38
  the
• 17:38
  product.
• 17:39
  Aaron
• 17:39
  was
• 17:39
  absolutely
• 17:40
  right
• 17:41
  and
• 17:41
  I
• 17:41
  was
• 17:41
  able
• 17:42
  to
• 17:42
  sell
• 17:42
  the
• 17:42
  product
• 17:43
  for
• 17:43
  what
• 17:43
  I
• 17:43
  wanted
• 17:43
  to
• 17:44
  sell
• 17:44
  it
• 17:44
  for
• 17:44
  because
• 17:45
  I
• 17:45
  heated
• 17:45
  up
• 17:45
  the
• 17:46
  demand
• 17:46
  for
• 17:47
  the
• 17:47
  product.
• 17:49
  So
• 17:49
  getting
• 17:49
  those
• 17:50
  people
• 17:50
  on
• 17:50
  your
• 17:50
  email
• 17:51
  list,
• 17:51
  getting
• 17:52
  more
• 17:52
  conversations
• 17:53
  going,
• 17:54
  starting
• 17:54
  out
• 17:54
  with
• 17:54
  a
• 17:54
  consistent
• 17:55
  push
• 17:55
  on
• 17:55
  the
• 17:56
  demand
• 17:56
  side,
• 17:57
  made
• 17:57
  the
• 17:58
  supply
• 17:58
  side
• 17:59
  even
• 17:59
  more
• 18:00
  valuable.
• 18:02
  Today
• 18:02
  I
• 18:02
  do
• 18:02
  it
• 18:03
  just
• 18:03
  a
• 18:03
  little
• 18:03
  bit
• 18:03
  differently.
• 18:04
  I
• 18:04
  wanted
• 18:04
  to
• 18:04
  walk
• 18:04
  through
• 18:05
  the
• 18:05
  actual
• 18:05
  food
• 18:05
  group
• 18:06
  so
• 18:06
  you
• 18:06
  could
• 18:06
  see
• 18:06
  what
• 18:07
  it
• 18:07
  was.
• 18:08
  But
• 18:09
  today
• 18:09
  I
• 18:09
  just
• 18:09
  use
• 18:10
  Claude
• 18:10
  cowork,
• 18:11
  to
• 18:11
  be
• 18:11
  honest.
• 18:12
  And
• 18:12
  I
• 18:12
  did
• 18:12
  a
• 18:13
  test
• 18:13
  on
• 18:13
  it
• 18:14
  this
• 18:14
  morning
• 18:15
  just
• 18:15
  to
• 18:15
  see
• 18:15
  if
• 18:15
  it
• 18:16
  would
• 18:16
  work.
• 18:17
  You
• 18:17
  know,
• 18:17
  I'm
• 18:17
  launching
• 18:17
  the
• 18:18
  AI
• 18:19
  installation
• 18:19
  group,
• 18:20
  this
• 18:20
  Mastermind,
• 18:21
  to
• 18:21
  help
• 18:21
  people
• 18:21
  install
• 18:22
  AI
• 18:22
  in
• 18:22
  their
• 18:23
  business.
• 18:24
  So
• 18:24
  I
• 18:24
  use
• 18:24
  that
• 18:24
  as
• 18:24
  the
• 18:25
  test.
• 18:25
  So
• 18:26
  I
• 18:26
  went
• 18:26
  to
• 18:26
  Claude
• 18:26
  and
• 18:26
  said,
• 18:27
  listen,
• 18:27
  I
• 18:27
  need
• 18:27
  to
• 18:27
  generate
• 18:28
  25
• 18:29
  more
• 18:29
  leads
• 18:30
  for
• 18:30
  the
• 18:30
  AI
• 18:30
  mastermind
• 18:31
  group.
• 18:32
  Search
• 18:32
  my
• 18:32
  email,
• 18:33
  my
• 18:33
  database,
• 18:33
  my
• 18:34
  SBOC
• 18:34
  community,
• 18:35
  my
• 18:35
  newsletter,
• 18:36
  the
• 18:36
  people
• 18:36
  that
• 18:36
  are
• 18:36
  engaging
• 18:36
  with
• 18:37
  me
• 18:37
  on
• 18:37
  social
• 18:37
  and
• 18:38
  generate
• 18:38
  a
• 18:38
  list.
• 18:39
  And
• 18:40
  it
• 18:40
  did.
• 18:42
  About
• 18:42
  10
• 18:42
  minutes
• 18:43
  later.
• 18:43
  I
• 18:43
  not
• 18:44
  only
• 18:44
  had
• 18:44
  a
• 18:44
  list,
• 18:45
  I
• 18:45
  had
• 18:45
  a
• 18:45
  list
• 18:46
  scored
• 18:47
  by
• 18:47
  their
• 18:47
  interest
• 18:48
  signals
• 18:49
  so
• 18:50
  I
• 18:50
  could
• 18:50
  see
• 18:50
  who
• 18:50
  they
• 18:50
  were
• 18:51
  and
• 18:51
  how
• 18:51
  much
• 18:52
  they've
• 18:52
  talked
• 18:52
  to
• 18:53
  me
• 18:53
  about
• 18:53
  the
• 18:54
  topic
• 18:54
  of
• 18:54
  AI
• 18:55
  installation
• 18:55
  in
• 18:56
  their
• 18:56
  business.
• 18:58
  Pretty
• 18:58
  interesting.
• 19:00
  So
• 19:00
  when
• 19:00
  you
• 19:00
  have
• 19:01
  demand
• 19:01
  side
• 19:01
  pressure,
• 19:02
  you
• 19:02
  could
• 19:02
  begin
• 19:02
  confidently
• 19:03
  raising
• 19:04
  your
• 19:05
  rates.
• 19:06
  And
• 19:06
  if
• 19:06
  you
• 19:07
  want
• 19:07
  to
• 19:07
  have
• 19:07
  higher
• 19:07
  rates,
• 19:08
  you
• 19:08
  got
• 19:08
  to
• 19:08
  heat
• 19:09
  up
• 19:09
  the
• 19:09
  demand
• 19:09
  side.
• 19:10
  One
• 19:11
  last
• 19:11
  question
• 19:11
  that
• 19:11
  I
• 19:12
  get
• 19:12
  on
• 19:12
  this
• 19:12
  all
• 19:12
  the
• 19:13
  time,
• 19:13
  all
• 19:14
  the
• 19:14
  time.
• 19:15
  I
• 19:15
  want
• 19:15
  to
• 19:15
  raise
• 19:15
  my
• 19:16
  rates,
• 19:16
  but
• 19:16
  I've
• 19:16
  already
• 19:16
  got
• 19:16
  six
• 19:17
  clients.
• 19:18
  What
• 19:18
  do
• 19:19
  I
• 19:19
  do
• 19:19
  about
• 19:19
  the
• 19:19
  clients
• 19:19
  I
• 19:20
  have?
• 19:22
  I
• 19:22
  mean,
• 19:22
  you
• 19:23
  could
• 19:23
  go
• 19:23
  to
• 19:23
  them
• 19:23
  and
• 19:23
  say,
• 19:23
  hey,
• 19:24
  rates
• 19:24
  are
• 19:24
  going
• 19:24
  up.
• 19:25
  Sorry.
• 19:25
  And
• 19:26
  it's
• 19:26
  easier
• 19:26
  to
• 19:26
  do
• 19:27
  that
• 19:27
  when
• 19:27
  you
• 19:27
  have
• 19:27
  a
• 19:27
  big
• 19:28
  line
• 19:28
  of
• 19:28
  demand
• 19:29
  waiting
• 19:29
  to
• 19:29
  take
• 19:29
  their
• 19:30
  slot
• 19:30
  should
• 19:30
  they
• 19:30
  bomb
• 19:31
  out.
• 19:32
  But
• 19:32
  the
• 19:32
  thing
• 19:32
  I've
• 19:32
  always
• 19:33
  done
• 19:33
  is
• 19:33
  I've
• 19:33
  raised
• 19:34
  rates
• 19:34
  on
• 19:35
  new
• 19:35
  clients.
• 19:36
  I've
• 19:36
  said,
• 19:37
  listen,
• 19:37
  I
• 19:37
  will
• 19:37
  honor
• 19:38
  the
• 19:38
  contract
• 19:38
  that
• 19:39
  we
• 19:39
  have,
• 19:39
  which
• 19:40
  is
• 19:40
  totally
• 19:40
  fine.
• 19:41
  And
• 19:41
  then
• 19:41
  just
• 19:41
  every
• 19:42
  new
• 19:42
  client
• 19:42
  that
• 19:42
  comes
• 19:43
  into
• 19:43
  the
• 19:43
  funnel
• 19:43
  is
• 19:43
  in
• 19:44
  at
• 19:44
  the
• 19:44
  new
• 19:44
  price.
• 19:46
  So
• 19:46
  raising
• 19:46
  your
• 19:46
  rates
• 19:47
  will
• 19:47
  help
• 19:47
  you
• 19:47
  make
• 19:48
  more
• 19:48
  money.
• 19:48
  It'll
• 19:49
  help
• 19:49
  you
• 19:49
  get
• 19:50
  to
• 19:50
  your
• 19:50
  Fridays
• 19:50
  off
• 19:51
  a
• 19:51
  heck
• 19:51
  of
• 19:51
  a
• 19:51
  lot
• 19:51
  faster.
• 19:52
  And
• 19:53
  it's
• 19:53
  the
• 19:53
  way
• 19:53
  that
• 19:53
  you
• 19:53
  can
• 19:54
  get
• 19:54
  paid
• 19:55
  what
• 19:55
  you
• 19:55
  deserve.
• 19:56
  And
• 19:56
  this
• 19:56
  conversation,
• 19:57
  if
• 19:57
  you
• 19:57
  noticed,
• 19:59
  we
• 19:59
  didn't
• 19:59
  really
• 19:59
  talk
• 20:00
  about
• 20:01
  our
• 20:01
  brain.
• 20:03
  Oftentimes
• 20:03
  when
• 20:03
  we
• 20:04
  talk
• 20:04
  about
• 20:04
  raising
• 20:04
  rates,
• 20:05
  it
• 20:05
  gets
• 20:05
  all
• 20:05
  emotional.
• 20:05
  It
• 20:06
  gets,
• 20:06
  ooh,
• 20:06
  imposter
• 20:07
  syndrome.
• 20:07
  Ooh,
• 20:08
  I'm
• 20:08
  worried
• 20:09
  about
• 20:09
  pricing
• 20:10
  out
• 20:10
  of
• 20:10
  my
• 20:10
  own
• 20:10
  pocketbook
• 20:11
  and
• 20:11
  thoughts
• 20:12
  and
• 20:12
  feelings
• 20:12
  and
• 20:13
  all
• 20:13
  that
• 20:13
  gooey
• 20:13
  stuff.
• 20:14
  That's
• 20:14
  not
• 20:14
  what
• 20:14
  we're
• 20:15
  doing
• 20:15
  today.
• 20:16
  This
• 20:16
  conversation
• 20:17
  was
• 20:17
  about,
• 20:18
  what
• 20:18
  do
• 20:18
  I
• 20:18
  need
• 20:19
  to
• 20:19
  charge
• 20:19
  more?
• 20:19
  I
• 20:19
  need
• 20:20
  more
• 20:20
  customers
• 20:20
  that
• 20:21
  want
• 20:21
  it.
• 20:21
  Because
• 20:21
  when
• 20:21
  more
• 20:22
  customers
• 20:22
  want
• 20:22
  a
• 20:22
  thing,
• 20:23
  the
• 20:23
  thing
• 20:23
  is
• 20:23
  more
• 20:23
  valuable.
• 20:25
  Very
• 20:26
  straightforward.
• 20:28
  So
• 20:28
  raise
• 20:28
  your
• 20:29
  rates.
• 20:29
  It's
• 20:29
  good
• 20:30
  for
• 20:30
  you.
• 20:30
  And
• 20:30
  do
• 20:30
  that
• 20:31
  by
• 20:32
  driving
• 20:32
  demand.
• 20:33
  There's
• 20:34
  a
• 20:34
  big
• 20:34
  AI
• 20:35
  story
• 20:35
  that's
• 20:35
  building
• 20:36
  today,
• 20:36
  and
• 20:36
  we
• 20:37
  need
• 20:37
  to
• 20:37
  talk
• 20:37
  about
• 20:37
  it.
• 20:38
  Nvidia's
• 20:39
  Jensen
• 20:40
  Huang.
• 20:40
  Huang,
• 20:41
  I
• 20:41
  think
• 20:41
  it's
• 20:41
  him
• 20:41
  saying
• 20:42
  that,
• 20:42
  right?
• 20:42
  Jensen,
• 20:42
  he's
• 20:43
  the
• 20:43
  guy.
• 20:43
  Nvidia.
• 20:45
  He's
• 20:45
  giving
• 20:45
  a
• 20:45
  keynote
• 20:46
  today
• 20:46
  at
• 20:47
  a
• 20:47
  big
• 20:47
  AI
• 20:48
  conference.
• 20:50
  And
• 20:50
  it's
• 20:50
  rumored
• 20:51
  that
• 20:52
  he's
• 20:52
  going
• 20:52
  to
• 20:52
  spill
• 20:53
  the
• 20:53
  beans
• 20:53
  on
• 20:53
  something
• 20:54
  that
• 20:54
  Nvidia
• 20:54
  has
• 20:55
  teased,
• 20:56
  but
• 20:56
  they
• 20:56
  really
• 20:57
  haven't
• 20:57
  released
• 20:58
  a
• 20:58
  lot
• 20:59
  of
• 20:59
  the
• 20:59
  details.
• 21:00
  There
• 21:01
  was
• 21:01
  a
• 21:01
  story
• 21:01
  that
• 21:01
  came
• 21:02
  out
• 21:02
  last
• 21:02
  week,
• 21:03
  kind
• 21:03
  of
• 21:03
  a
• 21:03
  tease,
• 21:05
  that
• 21:05
  Nvidia
• 21:06
  was
• 21:06
  thinking
• 21:06
  about
• 21:06
  rolling
• 21:07
  out
• 21:07
  something
• 21:07
  called
• 21:08
  Nemo
• 21:09
  Claw.
• 21:10
  Nemo,
• 21:11
  like
• 21:11
  the
• 21:11
  fish
• 21:11
  claw.
• 21:14
  Let's
• 21:14
  go
• 21:14
  back
• 21:14
  for
• 21:14
  a
• 21:15
  second.
• 21:15
  A
• 21:15
  month
• 21:15
  ago,
• 21:16
  a
• 21:16
  guy
• 21:16
  launched
• 21:17
  a
• 21:17
  thing
• 21:17
  called
• 21:17
  openclaw,
• 21:19
  which
• 21:19
  would
• 21:19
  control
• 21:20
  Claude,
• 21:20
  Cowork
• 21:21
  and
• 21:21
  Claude
• 21:22
  into
• 21:22
  an
• 21:22
  autonomous
• 21:23
  agent
• 21:23
  on
• 21:24
  your
• 21:24
  desktop
• 21:24
  working
• 21:25
  around
• 21:25
  the
• 21:25
  clock.
• 21:26
  And
• 21:27
  it
• 21:27
  would
• 21:27
  give
• 21:27
  you
• 21:27
  agentic
• 21:28
  team
• 21:29
  member
• 21:29
  automated
• 21:30
  power
• 21:30
  on
• 21:30
  your
• 21:31
  own
• 21:31
  desktop
• 21:32
  to
• 21:32
  automate
• 21:33
  almost
• 21:33
  anything
• 21:33
  that
• 21:34
  you
• 21:34
  can
• 21:34
  do
• 21:34
  with
• 21:34
  your
• 21:34
  computer.
• 21:36
  And
• 21:36
  it
• 21:36
  took
• 21:36
  off.
• 21:37
  It
• 21:37
  went
• 21:37
  absolutely
• 21:38
  viral.
• 21:39
  The
• 21:39
  guy
• 21:39
  got
• 21:40
  so
• 21:40
  popular,
• 21:40
  OpenAI
• 21:41
  hired
• 21:42
  him.
• 21:44
  Now
• 21:44
  Nvidia
• 21:45
  is
• 21:45
  saying,
• 21:45
  listen,
• 21:46
  that
• 21:46
  claw
• 21:47
  thing
• 21:47
  is
• 21:47
  kind
• 21:47
  of
• 21:47
  a
• 21:48
  cool
• 21:48
  idea.
• 21:49
  We
• 21:49
  might
• 21:49
  do
• 21:50
  Nemo
• 21:51
  Claw.
• 21:53
  And
• 21:53
  just
• 21:53
  to
• 21:54
  pause
• 21:54
  all
• 21:54
  this
• 21:55
  stuff,
• 21:56
  if
• 21:56
  all
• 21:56
  these
• 21:57
  claws
• 21:57
  and
• 21:57
  all
• 21:57
  these
• 21:58
  things
• 21:58
  and
• 21:58
  clauds
• 21:59
  and
• 21:59
  all
• 21:59
  this
• 21:59
  stuff
• 21:59
  is
• 21:59
  just
• 22:00
  like,
• 22:00
  pat,
• 22:00
  what
• 22:01
  the
• 22:01
  hell
• 22:01
  are
• 22:01
  you
• 22:01
  talking
• 22:02
  about
• 22:04
  what
• 22:04
  I'm
• 22:04
  talking
• 22:05
  about
• 22:05
  is
• 22:05
  an
• 22:06
  AI
• 22:06
  powered
• 22:07
  team
• 22:07
  member
• 22:08
  that
• 22:09
  works
• 22:09
  around
• 22:10
  the
• 22:10
  clock
• 22:11
  and
• 22:11
  does
• 22:11
  whatever
• 22:12
  you
• 22:12
  can
• 22:12
  do
• 22:12
  with
• 22:12
  a
• 22:13
  computer.
• 22:14
  Okay,
• 22:16
  the
• 22:16
  bucket,
• 22:16
  openclaw,
• 22:17
  Nemo
• 22:18
  Claw,
• 22:18
  whatever,
• 22:20
  those
• 22:20
  are
• 22:20
  just
• 22:20
  the
• 22:20
  ways
• 22:20
  that
• 22:21
  we
• 22:21
  get
• 22:21
  to
• 22:21
  it.
• 22:21
  Claude,
• 22:22
  cowork,
• 22:22
  scheduled
• 22:23
  tasks,
• 22:24
  Perplexity
• 22:25
  computer,
• 22:26
  it's
• 22:26
  all
• 22:26
  kind
• 22:26
  of
• 22:26
  the
• 22:26
  same
• 22:27
  thing.
• 22:28
  Here's
• 22:29
  what
• 22:29
  makes
• 22:29
  this
• 22:29
  interesting.
• 22:31
  Openclaw
• 22:32
  is
• 22:33
  really
• 22:33
  hard
• 22:33
  to
• 22:33
  install
• 22:34
  for
• 22:34
  the
• 22:34
  average
• 22:34
  person
• 22:36
  and
• 22:36
  there
• 22:36
  are
• 22:36
  some
• 22:36
  security
• 22:37
  risks
• 22:38
  that
• 22:38
  come
• 22:38
  with
• 22:38
  it.
• 22:39
  And
• 22:40
  the
• 22:40
  market
• 22:40
  has
• 22:40
  been
• 22:40
  kind
• 22:41
  of
• 22:41
  hungry
• 22:41
  for
• 22:42
  someone
• 22:42
  to
• 22:42
  come
• 22:42
  in,
• 22:43
  harden
• 22:43
  it
• 22:44
  and
• 22:44
  make
• 22:45
  it
• 22:45
  mass
• 22:45
  appeal,
• 22:46
  like
• 22:46
  bring
• 22:46
  it
• 22:46
  to
• 22:46
  the
• 22:47
  market
• 22:47
  at
• 22:48
  scale.
• 22:49
  Well,
• 22:49
  Nvidia
• 22:50
  can
• 22:50
  do
• 22:50
  this.
• 22:50
  But
• 22:50
  the
• 22:51
  interesting
• 22:51
  part
• 22:52
  is
• 22:52
  that
• 22:52
  Nvidia
• 22:52
  is
• 22:53
  a
• 22:53
  chip
• 22:53
  maker.
• 22:54
  Nvidia
• 22:55
  is
• 22:55
  not
• 22:55
  an
• 22:56
  LLM.
• 22:57
  Nvidia
• 22:57
  is
• 22:58
  not
• 22:58
  Gemini,
• 22:59
  Nvidia
• 22:59
  is
• 23:00
  not
• 23:00
  ChatGPT.
• 23:01
  Nvidia
• 23:02
  makes
• 23:02
  the
• 23:02
  chips
• 23:02
  that
• 23:03
  runs
• 23:03
  all
• 23:03
  of
• 23:03
  those
• 23:04
  companies.
• 23:05
  So
• 23:05
  what
• 23:05
  makes
• 23:05
  this
• 23:06
  so
• 23:06
  interesting
• 23:07
  is
• 23:07
  that
• 23:07
  if
• 23:08
  indeed
• 23:08
  Nvidia
• 23:09
  opens
• 23:10
  a
• 23:10
  Nemo
• 23:11
  Claw
• 23:11
  or
• 23:12
  some
• 23:12
  other
• 23:12
  autonomous
• 23:13
  team
• 23:13
  member
• 23:14
  that
• 23:14
  you
• 23:14
  can
• 23:14
  use,
• 23:15
  they're
• 23:16
  going
• 23:16
  to
• 23:16
  be
• 23:16
  able
• 23:16
  to
• 23:17
  double
• 23:17
  dip.
• 23:19
  They're
• 23:19
  going
• 23:19
  to
• 23:19
  be
• 23:19
  able
• 23:20
  to
• 23:20
  sell
• 23:20
  the
• 23:20
  infrastructure
• 23:22
  to
• 23:22
  all
• 23:22
  of
• 23:23
  the
• 23:23
  LLMs
• 23:23
  and
• 23:24
  power
• 23:24
  all
• 23:24
  of
• 23:25
  those
• 23:25
  businesses
• 23:25
  on
• 23:25
  their
• 23:26
  chips,
• 23:27
  but
• 23:28
  then
• 23:28
  also
• 23:29
  get
• 23:30
  into
• 23:30
  the
• 23:30
  software
• 23:30
  game
• 23:32
  and
• 23:32
  go
• 23:32
  direct
• 23:33
  to
• 23:33
  consumer
• 23:35
  to
• 23:35
  power
• 23:36
  all
• 23:36
  of
• 23:36
  these
• 23:36
  autonomous
• 23:37
  team
• 23:37
  members
• 23:39
  adding
• 23:39
  a
• 23:39
  software
• 23:40
  layer
• 23:41
  to
• 23:41
  their
• 23:41
  hardware
• 23:42
  layer
• 23:42
  where
• 23:42
  they're
• 23:42
  already
• 23:42
  the
• 23:43
  kings
• 23:43
  of
• 23:43
  the
• 23:43
  hardware
• 23:44
  layer.
• 23:46
  Fascinating.
• 23:48
  Jensen's
• 23:49
  talk
• 23:49
  is
• 23:49
  today
• 23:50
  at
• 23:50
  1
• 23:50
  o',
• 23:50
  clock,
• 23:50
  11am
• 23:51
  Pacific,
• 23:52
  1
• 23:52
  o'
• 23:52
  clock
• 23:52
  central.
• 23:53
  So
• 23:53
  I'm
• 23:54
  going
• 23:54
  to
• 23:54
  pay
• 23:54
  attention
• 23:54
  to
• 23:54
  it,
• 23:55
  obviously,
• 23:55
  because
• 23:55
  I'm
• 23:55
  being
• 23:56
  an
• 23:56
  AI
• 23:56
  nerd
• 23:56
  for
• 23:57
  your
• 23:57
  behalf
• 23:58
  and
• 23:58
  I
• 23:58
  will
• 23:58
  let
• 23:58
  you
• 23:59
  know
• 23:59
  what
• 24:00
  becomes
• 24:00
  of
• 24:00
  it.
• 24:01
  But
• 24:02
  the
• 24:02
  idea
• 24:02
  is
• 24:03
  this
• 24:04
  could
• 24:04
  be
• 24:05
  the
• 24:06
  agentic
• 24:08
  autonomous
• 24:08
  team
• 24:09
  member
• 24:09
  we've
• 24:09
  been
• 24:10
  waiting
• 24:10
  for,
• 24:11
  that
• 24:11
  everyone
• 24:12
  can
• 24:12
  use
• 24:12
  real
• 24:12
  easy.
• 24:14
  There's
• 24:15
  one
• 24:15
  other
• 24:15
  AI
• 24:16
  story
• 24:16
  that
• 24:16
  I
• 24:16
  want
• 24:16
  to
• 24:16
  hit
• 24:16
  on
• 24:17
  today.
• 24:21
  I
• 24:21
  think
• 24:22
  we
• 24:22
  are
• 24:23
  already
• 24:25
  taking
• 24:26
  these
• 24:26
  AI
• 24:27
  tools
• 24:27
  for
• 24:27
  granted.
• 24:28
  We
• 24:28
  are
• 24:28
  taking
• 24:29
  these
• 24:29
  AI
• 24:29
  tools
• 24:30
  for
• 24:30
  granted
• 24:31
  because
• 24:31
  they're
• 24:31
  getting
• 24:32
  so
• 24:32
  good.
• 24:32
  We're
• 24:33
  losing
• 24:33
  touch
• 24:34
  with
• 24:34
  the
• 24:34
  idea.
• 24:35
  We're
• 24:35
  talking
• 24:35
  to
• 24:35
  a
• 24:35
  computer.
• 24:37
  This
• 24:37
  morning
• 24:37
  I
• 24:38
  was
• 24:38
  writing
• 24:38
  a
• 24:38
  proposal
• 24:40
  for
• 24:40
  a
• 24:40
  potential
• 24:41
  client
• 24:42
  and
• 24:44
  Claude
• 24:44
  drafted
• 24:45
  it
• 24:45
  and
• 24:45
  it
• 24:45
  came
• 24:45
  back
• 24:46
  and
• 24:46
  I
• 24:46
  was
• 24:46
  giving
• 24:46
  Claude
• 24:47
  some
• 24:47
  direction.
• 24:47
  I
• 24:47
  said,
• 24:47
  you
• 24:48
  know,
• 24:48
  you
• 24:48
  were
• 24:48
  a
• 24:48
  little
• 24:48
  critical
• 24:48
  of
• 24:49
  the
• 24:49
  partner
• 24:49
  there.
• 24:51
  I
• 24:51
  don't
• 24:51
  want
• 24:52
  to
• 24:52
  be
• 24:52
  that
• 24:52
  critical
• 24:52
  and
• 24:53
  that
• 24:53
  harsh
• 24:53
  on
• 24:53
  the
• 24:53
  partner.
• 24:54
  So
• 24:54
  rewrite
• 24:55
  that
• 24:55
  paragraph
• 24:56
  and
• 24:57
  you
• 24:57
  know,
• 24:57
  don't
• 24:58
  make
• 24:58
  it
• 24:58
  so
• 24:58
  critical
• 24:58
  of
• 24:58
  what
• 24:59
  they're
• 24:59
  doing.
• 24:59
  I
• 24:59
  mean,
• 24:59
  go
• 24:59
  ahead
• 25:00
  and
• 25:00
  sell
• 25:00
  that.
• 25:00
  We're
• 25:00
  going
• 25:01
  to
• 25:01
  do
• 25:01
  great
• 25:01
  things,
• 25:01
  but,
• 25:01
  you
• 25:02
  know,
• 25:02
  don't
• 25:02
  rip
• 25:02
  on
• 25:02
  what
• 25:02
  they've
• 25:03
  been
• 25:03
  doing.
• 25:05
  And
• 25:05
  Claude
• 25:06
  came
• 25:06
  back
• 25:06
  and
• 25:06
  said,
• 25:07
  and
• 25:07
  this
• 25:07
  is
• 25:07
  the
• 25:07
  part
• 25:07
  that
• 25:08
  I
• 25:08
  think
• 25:08
  is
• 25:08
  we
• 25:08
  just
• 25:09
  need
• 25:09
  to
• 25:09
  remember
• 25:09
  how
• 25:10
  amazing
• 25:10
  this
• 25:11
  is.
• 25:12
  It
• 25:13
  said
• 25:13
  something
• 25:13
  along
• 25:13
  the
• 25:14
  lines
• 25:14
  of,
• 25:16
  you
• 25:16
  know,
• 25:16
  you're
• 25:16
  right,
• 25:17
  we
• 25:17
  need
• 25:17
  to
• 25:17
  honor
• 25:17
  our
• 25:17
  partner's
• 25:18
  work.
• 25:19
  And
• 25:19
  this
• 25:19
  is
• 25:19
  a
• 25:19
  direct
• 25:20
  quote
• 25:21
  instead
• 25:21
  of
• 25:22
  dunking
• 25:22
  on
• 25:23
  it.
• 25:25
  And
• 25:25
  I
• 25:25
  thought
• 25:26
  that
• 25:26
  is
• 25:26
  so
• 25:28
  culturally
• 25:29
  in
• 25:29
  line
• 25:29
  with
• 25:29
  what
• 25:30
  someone
• 25:30
  would
• 25:31
  actually
• 25:31
  say,
• 25:32
  oh,
• 25:32
  come
• 25:33
  on,
• 25:33
  don't
• 25:33
  dunk
• 25:33
  on
• 25:34
  them.
• 25:35
  And
• 25:35
  the
• 25:35
  chatbot
• 25:36
  said
• 25:36
  that.
• 25:37
  Now,
• 25:37
  I
• 25:37
  know
• 25:38
  it's
• 25:38
  just
• 25:38
  a
• 25:38
  computer
• 25:39
  like
• 25:39
  scraping
• 25:39
  together
• 25:40
  a
• 25:40
  bunch
• 25:40
  of
• 25:40
  stuff,
• 25:41
  but
• 25:42
  that
• 25:42
  is
• 25:42
  a
• 25:42
  level
• 25:43
  of
• 25:43
  nuance.
• 25:44
  It's
• 25:44
  almost
• 25:44
  like
• 25:46
  back
• 25:46
  in
• 25:46
  the
• 25:46
  day
• 25:46
  when
• 25:47
  video
• 25:47
  games
• 25:47
  went
• 25:48
  from
• 25:48
  eight
• 25:48
  bit
• 25:48
  to
• 25:49
  all
• 25:50
  the
• 25:50
  extra
• 25:50
  bits
• 25:51
  that
• 25:51
  made
• 25:51
  them
• 25:51
  look
• 25:51
  more
• 25:52
  lifelike
• 25:52
  and
• 25:52
  feel
• 25:53
  more
• 25:53
  lifelike.
• 25:54
  It's
• 25:54
  a
• 25:54
  moment
• 25:55
  like
• 25:55
  that
• 25:55
  that
• 25:56
  makes
• 25:56
  me
• 25:56
  go,
• 25:57
  that's
• 25:58
  more
• 25:58
  lifelike.
• 26:00
  That
• 26:00
  makes
• 26:01
  it
• 26:01
  feel
• 26:01
  like
• 26:01
  I'm
• 26:02
  talking
• 26:02
  to
• 26:02
  a
• 26:02
  person.
• 26:03
  And
• 26:03
  I
• 26:04
  know
• 26:04
  it's
• 26:04
  little,
• 26:05
  but
• 26:06
  a
• 26:06
  little
• 26:06
  thing
• 26:06
  like
• 26:07
  that
• 26:07
  just
• 26:07
  makes
• 26:07
  me
• 26:08
  go,
• 26:08
  yep,
• 26:09
  we're
• 26:10
  getting
• 26:10
  there.
• 26:11
  We're
• 26:11
  absolutely
• 26:12
  getting
• 26:12
  there.
• 26:12
  And
• 26:12
  it
• 26:12
  will
• 26:13
  be
• 26:13
  very
• 26:13
  soon
• 26:13
  until
• 26:14
  it
• 26:14
  will
• 26:14
  feel
• 26:15
  exactly
• 26:15
  like
• 26:15
  we're
• 26:16
  talking
• 26:16
  to
• 26:17
  a
• 26:17
  real
• 26:17
  person.
• 26:19
  Idea
• 26:19
  Slammage
• 26:20
  is
• 26:20
  on
• 26:20
  the
• 26:21
  way.
• 26:21
  We've
• 26:21
  got
• 26:21
  two
• 26:21
  questions
• 26:22
  we're
• 26:22
  going
• 26:22
  to
• 26:22
  do
• 26:22
  today.
• 26:23
  One
• 26:23
  is
• 26:23
  about
• 26:23
  HubSpot.
• 26:25
  The
• 26:25
  question
• 26:25
  is,
• 26:25
  I've
• 26:26
  been
• 26:26
  using
• 26:26
  HubSpot
• 26:26
  for
• 26:27
  my
• 26:27
  contacts,
• 26:27
  but
• 26:28
  it
• 26:28
  feels
• 26:28
  like
• 26:28
  I'm
• 26:28
  driving
• 26:29
  a
• 26:29
  Ferrari
• 26:29
  to
• 26:29
  the
• 26:30
  grocery
• 26:30
  store.
• 26:30
  I,
• 26:31
  I
• 26:31
  just
• 26:31
  need
• 26:31
  to
• 26:31
  track
• 26:31
  conversations
• 26:32
  and
• 26:32
  follow
• 26:32
  ups.
• 26:33
  What's
• 26:33
  the
• 26:33
  simplest
• 26:34
  CRM
• 26:35
  that
• 26:35
  won't
• 26:35
  cost
• 26:35
  me
• 26:36
  50
• 26:36
  bucks
• 26:36
  a
• 26:36
  month
• 26:37
  and
• 26:37
  won't
• 26:37
  take
• 26:38
  a
• 26:38
  week
• 26:38
  to
• 26:39
  learn?
• 26:39
  Now
• 26:39
  that's
• 26:40
  a
• 26:40
  direct
• 26:40
  question
• 26:41
  coming
• 26:42
  out
• 26:42
  of
• 26:42
  the
• 26:42
  small
• 26:42
  business
• 26:43
  owners
• 26:43
  community.
• 26:43
  I
• 26:44
  want
• 26:44
  to
• 26:44
  address
• 26:44
  that
• 26:45
  and
• 26:45
  I'll
• 26:45
  share
• 26:45
  some
• 26:46
  of
• 26:46
  the
• 26:46
  responses
• 26:46
  that
• 26:46
  were
• 26:47
  given
• 26:47
  inside
• 26:47
  the
• 26:48
  community.
• 26:48
  The
• 26:49
  other
• 26:49
  question,
• 26:50
  I
• 26:50
  got
• 26:50
  burned
• 26:51
  by
• 26:51
  bad
• 26:51
  business
• 26:52
  advice
• 26:52
  from
• 26:52
  a
• 26:52
  guru
• 26:53
  who
• 26:53
  made
• 26:53
  it
• 26:53
  sound
• 26:54
  so
• 26:54
  simple.
• 26:55
  How
• 26:55
  do
• 26:55
  I
• 26:55
  tell
• 26:55
  the
• 26:56
  difference
• 26:56
  between
• 26:56
  good
• 26:57
  advice
• 26:57
  and
• 26:58
  and
• 26:58
  someone
• 26:58
  just
• 26:58
  trying
• 26:58
  to
• 26:59
  sell
• 26:59
  me
• 26:59
  their
• 26:59
  course?
• 27:00
  Does
• 27:01
  that
• 27:01
  sound
• 27:01
  familiar?
• 27:03
  We'll
• 27:03
  talk
• 27:03
  about
• 27:04
  that
• 27:04
  in
• 27:04
  today's
• 27:05
  Idea
• 27:05
  Slam
• 27:06
  as
• 27:06
  well.
• 27:07
  But
• 27:07
  first,
• 27:08
  let's
• 27:08
  talk
• 27:08
  about
• 27:09
  a
• 27:09
  CRM.
• 27:10
  Gen
• 27:10
  Ed,
• 27:10
  come
• 27:10
  on
• 27:11
  down.
• 27:11
  No,
• 27:11
  really.
• 27:12
  They're
• 27:12
  the
• 27:12
  sponsor
• 27:12
  of
• 27:12
  the
• 27:13
  show
• 27:13
  and
• 27:14
  genhed
• 27:14
  powers
• 27:15
  my
• 27:15
  business.
• 27:15
  So
• 27:15
  let's
• 27:15
  just
• 27:16
  tell
• 27:16
  you
• 27:16
  about
• 27:16
  this
• 27:16
  awesome
• 27:17
  CRM.
• 27:17
  Genhed
• 27:18
  Scale
• 27:18
  systems.
• 27:19
  Not
• 27:19
  chaos.
• 27:20
  Built
• 27:20
  for
• 27:21
  early
• 27:21
  stage
• 27:21
  businesses,
• 27:22
  genhed
• 27:22
  systems
• 27:23
  are
• 27:23
  designed
• 27:23
  for
• 27:24
  founders,
• 27:24
  solopreneurs
• 27:25
  and
• 27:25
  lean
• 27:25
  teams
• 27:26
  who
• 27:26
  need
• 27:27
  real
• 27:27
  momentum,
• 27:28
  not
• 27:28
  complex
• 27:29
  tools
• 27:30
  that
• 27:30
  require
• 27:30
  a
• 27:31
  full
• 27:31
  time
• 27:31
  operator.
• 27:32
  It's
• 27:32
  streamlined,
• 27:33
  it's
• 27:33
  practical,
• 27:33
  and
• 27:34
  it's
• 27:34
  easy
• 27:34
  to
• 27:34
  act
• 27:34
  on
• 27:35
  Right
• 27:35
  away.
• 27:35
  The
• 27:36
  cool
• 27:36
  thing
• 27:36
  about
• 27:36
  Genhead
• 27:37
  is
• 27:37
  it
• 27:37
  practically
• 27:38
  does
• 27:39
  everything.
• 27:40
  It
• 27:40
  connects
• 27:41
  10
• 27:41
  or
• 27:42
  more
• 27:42
  disconnected
• 27:43
  tools
• 27:43
  so
• 27:43
  you
• 27:44
  don't
• 27:44
  have
• 27:44
  to
• 27:44
  bounce
• 27:44
  from
• 27:44
  one
• 27:45
  screen
• 27:45
  to
• 27:45
  another.
• 27:46
  With
• 27:46
  your
• 27:46
  CRM
• 27:47
  and
• 27:47
  your
• 27:47
  social
• 27:47
  media
• 27:48
  automation
• 27:48
  and
• 27:49
  your
• 27:49
  content
• 27:49
  tools
• 27:50
  and
• 27:50
  your
• 27:50
  email
• 27:50
  outreach,
• 27:52
  it's
• 27:52
  all
• 27:52
  there.
• 27:53
  It
• 27:53
  centralizes
• 27:54
  your
• 27:54
  growth
• 27:55
  and
• 27:55
  into
• 27:55
  one
• 27:56
  clear
• 27:57
  operating
• 27:57
  system.
• 27:58
  Less
• 27:58
  chaos,
• 27:59
  clearer
• 27:59
  data,
• 28:00
  better
• 28:00
  execution.
• 28:01
  Get
• 28:02
  it
• 28:02
  now@genhed.com
• 28:05
  that's
• 28:05
  genhead.com
• 28:07
  genhead
• 28:07
  thanks
• 28:07
  for
• 28:07
  being
• 28:08
  a
• 28:08
  sponsor
• 28:08
  of
• 28:08
  the
• 28:08
  show.
• 28:09
  Really
• 28:09
  appreciate
• 28:10
  it.
• 28:11
  We
• 28:11
  are
• 28:11
  going
• 28:11
  to
• 28:11
  talk
• 28:11
  about
• 28:12
  the
• 28:12
  Idea
• 28:12
  Slam
• 28:12
  now.
• 28:13
  And
• 28:13
  don't
• 28:13
  forget,
• 28:13
  the
• 28:14
  Idea
• 28:14
  Slam
• 28:14
  is
• 28:15
  here
• 28:15
  for
• 28:16
  you
• 28:17
  when
• 28:17
  you
• 28:17
  run
• 28:18
  into
• 28:18
  a
• 28:18
  challenge
• 28:18
  or
• 28:18
  an
• 28:19
  opportunity
• 28:19
  in
• 28:19
  your
• 28:19
  business
• 28:20
  and
• 28:20
  you
• 28:20
  could
• 28:21
  use
• 28:21
  a
• 28:21
  second
• 28:21
  opinion.
• 28:23
  That's
• 28:23
  what
• 28:23
  I'm
• 28:23
  here
• 28:23
  for.
• 28:23
  That's
• 28:24
  what
• 28:24
  the
• 28:24
  folks
• 28:24
  in
• 28:24
  the
• 28:24
  chat
• 28:25
  are
• 28:25
  here
• 28:25
  for.
• 28:26
  Bring
• 28:26
  us
• 28:26
  the
• 28:27
  thing
• 28:27
  that's
• 28:27
  holding
• 28:27
  you
• 28:28
  back
• 28:28
  or
• 28:28
  something
• 28:28
  you
• 28:28
  could
• 28:28
  use
• 28:29
  a
• 28:29
  second
• 28:29
  opinion
• 28:29
  on
• 28:30
  and
• 28:30
  we'll
• 28:31
  talk
• 28:31
  about
• 28:31
  it
• 28:31
  on
• 28:31
  the
• 28:31
  show.
• 28:32
  You
• 28:32
  can
• 28:32
  either
• 28:33
  come
• 28:33
  on
• 28:33
  as
• 28:33
  a
• 28:33
  guest
• 28:34
  or
• 28:34
  you
• 28:34
  can
• 28:35
  send
• 28:35
  in
• 28:35
  your
• 28:35
  question
• 28:36
  anonymously.
• 28:37
  Either
• 28:37
  way,
• 28:37
  we'll
• 28:38
  get
• 28:38
  you
• 28:38
  the
• 28:39
  feedback
• 28:39
  and
• 28:40
  perspective
• 28:41
  that
• 28:41
  you
• 28:41
  need
• 28:42
  to
• 28:42
  move
• 28:42
  your
• 28:42
  business
• 28:43
  forward.
• 28:44
  Here
• 28:44
  comes
• 28:44
  question
• 28:45
  number
• 28:45
  one.
• 28:45
  Are
• 28:45
  you
• 28:45
  ready?
• 28:46
  Are
• 28:46
  you
• 28:46
  loose?
• 28:46
  Are
• 28:46
  you
• 28:46
  ready
• 28:47
  to
• 28:47
  go?
• 28:47
  I
• 28:47
  don't
• 28:47
  want
• 28:47
  you
• 28:47
  to
• 28:47
  pull
• 28:48
  a
• 28:48
  brain
• 28:48
  muscle,
• 28:49
  okay?
• 28:50
  I
• 28:50
  want
• 28:51
  your
• 28:51
  feedback
• 28:51
  in
• 28:51
  the.
• 28:52
  In
• 28:52
  the
• 28:52
  chat,
• 28:52
  okay?
• 28:54
  I've
• 28:54
  been
• 28:54
  using
• 28:54
  HubSpot
• 28:55
  for
• 28:55
  my
• 28:55
  contacts,
• 28:56
  but
• 28:56
  it
• 28:56
  feels
• 28:56
  like
• 28:56
  I'm
• 28:56
  driving
• 28:57
  a
• 28:57
  Ferrari
• 28:57
  to
• 28:57
  the
• 28:58
  grocery
• 28:58
  store.
• 28:58
  I
• 28:59
  just
• 28:59
  need
• 28:59
  to
• 28:59
  track
• 28:59
  conversations
• 29:00
  and
• 29:01
  follow
• 29:01
  ups.
• 29:02
  What's
• 29:02
  the
• 29:02
  simplest
• 29:03
  CRM
• 29:03
  that
• 29:03
  won't
• 29:03
  cost
• 29:04
  me
• 29:04
  50
• 29:04
  bucks
• 29:04
  a
• 29:05
  month
• 29:05
  and
• 29:05
  won't
• 29:06
  take
• 29:06
  a
• 29:06
  week
• 29:07
  to
• 29:07
  learn?
• 29:09
  All
• 29:09
  right,
• 29:11
  good
• 29:11
  news,
• 29:11
  bad
• 29:11
  news,
• 29:13
  probably
• 29:13
  going
• 29:14
  to
• 29:14
  be
• 29:14
  50
• 29:14
  bucks
• 29:14
  a
• 29:14
  month
• 29:15
  or
• 29:15
  more.
• 29:16
  There
• 29:16
  are
• 29:16
  some
• 29:16
  that
• 29:16
  are
• 29:16
  less
• 29:17
  expensive,
• 29:17
  so
• 29:18
  don't
• 29:18
  throw
• 29:18
  things
• 29:18
  at
• 29:19
  me,
• 29:19
  but
• 29:20
  it
• 29:20
  probably
• 29:21
  is
• 29:21
  going
• 29:21
  to
• 29:21
  be
• 29:21
  more
• 29:21
  than
• 29:21
  50
• 29:22
  bucks
• 29:22
  a
• 29:22
  month.
• 29:23
  But
• 29:23
  all
• 29:23
  CRM
• 29:24
  discussions,
• 29:25
  all
• 29:25
  organization
• 29:26
  discussions,
• 29:27
  all
• 29:27
  AI
• 29:27
  delegation
• 29:28
  discussions,
• 29:30
  they
• 29:30
  begin
• 29:30
  with
• 29:30
  what
• 29:31
  the
• 29:31
  heck
• 29:31
  are
• 29:31
  you
• 29:31
  trying
• 29:32
  to
• 29:32
  do?
• 29:33
  You
• 29:33
  need
• 29:34
  to
• 29:34
  define
• 29:34
  what
• 29:34
  you
• 29:34
  need
• 29:35
  to
• 29:35
  get
• 29:35
  out
• 29:35
  of
• 29:35
  the
• 29:35
  software
• 29:36
  first.
• 29:37
  Especially
• 29:37
  with
• 29:38
  CRMs.
• 29:39
  Are
• 29:39
  you
• 29:39
  trying
• 29:40
  to
• 29:40
  keep
• 29:40
  track
• 29:40
  of
• 29:40
  your
• 29:40
  past,
• 29:42
  current
• 29:42
  and
• 29:43
  potential
• 29:43
  customers?
• 29:45
  Do
• 29:45
  you
• 29:45
  want
• 29:45
  it
• 29:45
  to
• 29:45
  feel
• 29:46
  like
• 29:46
  a
• 29:46
  living
• 29:46
  contact
• 29:47
  list?
• 29:48
  What
• 29:49
  level
• 29:49
  of
• 29:49
  tracking
• 29:50
  and
• 29:50
  sophistication
• 29:51
  is
• 29:51
  good
• 29:51
  enough
• 29:51
  for
• 29:52
  you?
• 29:52
  Some
• 29:53
  of
• 29:53
  these
• 29:53
  CRMs,
• 29:54
  boy,
• 29:54
  you
• 29:55
  can
• 29:55
  track
• 29:55
  every
• 29:55
  time
• 29:56
  a
• 29:56
  customer
• 29:57
  touches
• 29:57
  your
• 29:57
  business
• 29:58
  and
• 29:58
  you
• 29:58
  can
• 29:59
  automate
• 29:59
  responses
• 30:00
  to
• 30:00
  them
• 30:00
  when
• 30:00
  they
• 30:00
  do.
• 30:02
  But
• 30:02
  the
• 30:02
  thing
• 30:03
  is
• 30:03
  about
• 30:03
  buying
• 30:03
  a
• 30:03
  CRM,
• 30:04
  as
• 30:04
  you
• 30:04
  mentioned,
• 30:05
  a
• 30:05
  Ferrari
• 30:05
  to
• 30:05
  the
• 30:05
  grocery
• 30:06
  store,
• 30:07
  it's
• 30:08
  only
• 30:08
  as
• 30:08
  good
• 30:08
  as
• 30:09
  what
• 30:09
  you
• 30:09
  choose
• 30:10
  to
• 30:10
  do
• 30:10
  with
• 30:10
  it.
• 30:12
  And
• 30:12
  a
• 30:12
  HubSpot
• 30:13
  is
• 30:13
  an
• 30:13
  absolute
• 30:14
  Ferrari.
• 30:14
  They've
• 30:15
  got
• 30:15
  features
• 30:16
  upon
• 30:16
  features
• 30:16
  upon
• 30:17
  features
• 30:18
  that
• 30:18
  you
• 30:18
  can
• 30:18
  keep
• 30:19
  on
• 30:19
  adding
• 30:19
  to
• 30:19
  the
• 30:19
  business.
• 30:20
  But
• 30:20
  if
• 30:21
  you
• 30:21
  never
• 30:21
  drive
• 30:21
  that
• 30:21
  Ferrari
• 30:22
  past
• 30:22
  second
• 30:22
  gear,
• 30:23
  you're
• 30:23
  just
• 30:23
  wasting
• 30:24
  money
• 30:24
  and
• 30:25
  potential.
• 30:26
  The
• 30:26
  other
• 30:27
  thing
• 30:27
  I
• 30:27
  gotta
• 30:27
  say
• 30:27
  about
• 30:27
  HubSpot,
• 30:28
  it's
• 30:29
  not
• 30:29
  expensive
• 30:29
  to
• 30:30
  get
• 30:30
  started
• 30:30
  but
• 30:30
  oh
• 30:31
  boy,
• 30:31
  does
• 30:31
  it
• 30:32
  get
• 30:32
  expensive
• 30:32
  if
• 30:32
  you
• 30:32
  want
• 30:33
  to
• 30:33
  drive
• 30:33
  it
• 30:33
  past
• 30:33
  second
• 30:33
  gear.
• 30:34
  I
• 30:35
  don't
• 30:35
  recommend
• 30:35
  HubSpot.
• 30:36
  I
• 30:36
  don't.
• 30:36
  It's
• 30:37
  amazing
• 30:37
  technology,
• 30:38
  but
• 30:38
  as
• 30:39
  soon
• 30:39
  as
• 30:39
  you
• 30:39
  start
• 30:39
  building
• 30:39
  a
• 30:40
  real
• 30:40
  lead
• 30:40
  list
• 30:40
  and
• 30:41
  start
• 30:41
  doing
• 30:41
  some
• 30:41
  amazing
• 30:42
  things
• 30:42
  with
• 30:42
  it,
• 30:43
  it
• 30:43
  gets
• 30:44
  really
• 30:44
  pricey.
• 30:45
  So
• 30:46
  if
• 30:46
  you're
• 30:46
  going
• 30:46
  to
• 30:46
  be
• 30:46
  a
• 30:46
  big
• 30:46
  boy
• 30:47
  or
• 30:47
  big
• 30:47
  girl
• 30:47
  company
• 30:48
  someday,
• 30:48
  go
• 30:48
  on
• 30:48
  HubSpot.
• 30:49
  It's
• 30:49
  a
• 30:49
  monster.
• 30:50
  But
• 30:51
  if
• 30:51
  you're
• 30:51
  a
• 30:51
  solo
• 30:51
  operator
• 30:52
  that
• 30:52
  has
• 30:52
  a
• 30:53
  couple
• 30:53
  of
• 30:53
  clients,
• 30:53
  a
• 30:54
  couple
• 30:54
  hundred
• 30:54
  people
• 30:54
  in
• 30:54
  your
• 30:54
  database,
• 30:55
  it
• 30:55
  is
• 30:55
  overkill
• 30:56
  for
• 30:56
  now.
• 30:58
  So
• 30:58
  what
• 30:58
  do
• 30:58
  you
• 30:59
  need
• 30:59
  out
• 30:59
  of
• 30:59
  your
• 30:59
  CRM?
• 31:00
  Here's
• 31:00
  how
• 31:00
  I
• 31:01
  would
• 31:01
  position
• 31:01
  it.
• 31:02
  You
• 31:02
  need
• 31:02
  something
• 31:03
  to
• 31:03
  collect
• 31:04
  all
• 31:04
  of
• 31:04
  your
• 31:04
  contacts,
• 31:05
  place
• 31:05
  to
• 31:05
  find
• 31:06
  your
• 31:06
  contacts.
• 31:07
  What's
• 31:07
  Lisa
• 31:07
  Rabel's
• 31:08
  phone
• 31:08
  number?
• 31:08
  Boom.
• 31:08
  Gonna
• 31:09
  find
• 31:09
  Lisa
• 31:09
  Rable's
• 31:10
  phone
• 31:10
  number.
• 31:11
  You
• 31:11
  need
• 31:12
  to
• 31:12
  have
• 31:12
  someplace
• 31:12
  that
• 31:13
  you
• 31:13
  can
• 31:13
  track
• 31:14
  your
• 31:15
  time,
• 31:16
  meaning
• 31:17
  I
• 31:18
  need
• 31:18
  to
• 31:18
  have
• 31:18
  a
• 31:18
  meeting
• 31:18
  with
• 31:19
  someone.
• 31:20
  Here's
• 31:20
  my
• 31:20
  calendar
• 31:21
  and
• 31:21
  it
• 31:21
  interacts
• 31:22
  with
• 31:22
  your
• 31:22
  actual
• 31:22
  calendar.
• 31:24
  So
• 31:24
  contact
• 31:25
  control,
• 31:26
  calendar
• 31:26
  control.
• 31:28
  And
• 31:28
  I
• 31:28
  also
• 31:29
  really
• 31:29
  think
• 31:29
  you
• 31:29
  need
• 31:29
  to
• 31:29
  have
• 31:30
  email
• 31:30
  tracking
• 31:31
  and
• 31:31
  follow
• 31:31
  ups.
• 31:32
  You
• 31:32
  need
• 31:32
  to
• 31:32
  be
• 31:33
  able
• 31:33
  to
• 31:33
  know
• 31:33
  who
• 31:33
  opened
• 31:34
  your
• 31:34
  email
• 31:35
  and
• 31:35
  being
• 31:36
  able
• 31:36
  to
• 31:36
  reply
• 31:36
  to
• 31:37
  them
• 31:37
  when
• 31:37
  they
• 31:37
  do.
• 31:38
  Now
• 31:38
  where
• 31:39
  it
• 31:39
  starts
• 31:39
  to
• 31:39
  get
• 31:39
  fancy
• 31:41
  is
• 31:42
  sales
• 31:42
  funnel
• 31:43
  management,
• 31:44
  content
• 31:45
  distribution,
• 31:47
  social
• 31:47
  media,
• 31:48
  posting,
• 31:49
  texting
• 31:49
  your
• 31:50
  clients,
• 31:51
  updating
• 31:51
  your
• 31:51
  website,
• 31:52
  updating
• 31:52
  your
• 31:52
  blogs.
• 31:53
  Genhead
• 31:54
  does
• 31:54
  all
• 31:54
  that
• 31:54
  stuff
• 31:55
  for
• 31:55
  me
• 31:55
  by
• 31:56
  the
• 31:56
  way,
• 31:56
  but
• 31:56
  that's
• 31:57
  where
• 31:57
  it
• 31:57
  goes
• 31:57
  beyond
• 31:58
  the
• 31:58
  basics.
• 32:00
  But
• 32:00
  if
• 32:00
  you're
• 32:01
  just
• 32:01
  starting
• 32:02
  inside
• 32:02
  the
• 32:02
  SBOC
• 32:03
  community.
• 32:03
  Claire
• 32:04
  Lauer
• 32:04
  made
• 32:04
  the
• 32:04
  comment.
• 32:05
  Just
• 32:06
  use
• 32:06
  a
• 32:06
  spreadsheet
• 32:08
  and
• 32:08
  look,
• 32:08
  Nikki's
• 32:09
  in
• 32:09
  the
• 32:09
  comments
• 32:09
  right
• 32:09
  here.
• 32:09
  If
• 32:10
  you're
• 32:10
  only
• 32:10
  looking
• 32:10
  for
• 32:10
  a
• 32:10
  CRM
• 32:11
  to
• 32:11
  be
• 32:11
  a
• 32:11
  glorified
• 32:11
  Excel
• 32:12
  sheet,
• 32:12
  I
• 32:12
  would
• 32:13
  really
• 32:13
  challenge
• 32:13
  you
• 32:13
  to
• 32:13
  consider
• 32:14
  what
• 32:14
  your
• 32:14
  long
• 32:14
  term
• 32:15
  goals
• 32:15
  are
• 32:15
  for
• 32:15
  the
• 32:15
  business
• 32:16
  and
• 32:16
  choose
• 32:16
  a
• 32:16
  system
• 32:16
  that
• 32:17
  will
• 32:17
  scale
• 32:17
  to
• 32:17
  your
• 32:18
  dream.
• 32:20
  Absolutely.
• 32:21
  Thank
• 32:22
  you
• 32:22
  Nikki,
• 32:22
  appreciate
• 32:23
  it.
• 32:23
  So
• 32:24
  that's
• 32:24
  what
• 32:24
  we
• 32:24
  need
• 32:24
  to
• 32:24
  think
• 32:24
  about.
• 32:25
  What
• 32:25
  is
• 32:25
  the
• 32:25
  long
• 32:25
  term
• 32:26
  vision?
• 32:26
  But
• 32:27
  if
• 32:27
  you
• 32:27
  are
• 32:27
  just
• 32:27
  starting
• 32:28
  a
• 32:28
  spreadsheet
• 32:29
  is
• 32:30
  good
• 32:30
  enough.
• 32:31
  Some
• 32:31
  other
• 32:31
  ideas
• 32:32
  I
• 32:32
  mentioned
• 32:32
  Genhead
• 32:33
  but
• 32:33
  another
• 32:33
  idea,
• 32:33
  a
• 32:34
  friend
• 32:34
  of
• 32:34
  mine
• 32:34
  uses
• 32:35
  Zoho
• 32:35
  and
• 32:35
  is
• 32:36
  all
• 32:36
  in
• 32:36
  on
• 32:37
  the
• 32:37
  Zoho
• 32:38
  ecosystem
• 32:39
  that
• 32:39
  it's
• 32:39
  affordable
• 32:40
  and
• 32:41
  has
• 32:41
  a
• 32:41
  bunch
• 32:41
  of
• 32:41
  different
• 32:42
  tools.
• 32:42
  So
• 32:43
  that's
• 32:43
  another
• 32:43
  system
• 32:44
  you
• 32:44
  might
• 32:44
  be
• 32:44
  able
• 32:44
  to
• 32:44
  look
• 32:45
  out
• 32:45
  Another
• 32:46
  one
• 32:46
  is
• 32:46
  Keep
• 32:47
  K
• 32:47
  E
• 32:48
  A
• 32:48
  P.
• 32:49
  Keep
• 32:50
  sponsoring
• 32:51
  a
• 32:51
  community
• 32:51
  members
• 32:52
  event.
• 32:52
  That's
• 32:52
  how
• 32:52
  I
• 32:52
  learned
• 32:53
  about
• 32:53
  it.
• 32:53
  So
• 32:53
  thank
• 32:53
  you,
• 32:53
  Wendy
• 32:54
  Babcock,
• 32:54
  for
• 32:54
  turning
• 32:55
  me
• 32:55
  on
• 32:55
  to
• 32:55
  that.
• 32:56
  And
• 32:56
  Abby's
• 32:57
  got
• 32:57
  a
• 32:57
  few
• 32:57
  here
• 32:57
  in
• 32:57
  the
• 32:57
  chat
• 32:58
  as
• 32:58
  well.
• 32:58
  Honeybook
• 32:59
  and
• 32:59
  Seventeen
• 33:00
  Hats.
• 33:02
  Depends
• 33:02
  on
• 33:02
  their
• 33:02
  needs
• 33:03
  of
• 33:03
  a
• 33:03
  CRM,
• 33:03
  but
• 33:03
  those
• 33:04
  are
• 33:04
  two
• 33:04
  of
• 33:05
  the
• 33:05
  more
• 33:05
  affordable
• 33:06
  CRMs
• 33:06
  that
• 33:07
  are
• 33:07
  out
• 33:07
  there
• 33:07
  as
• 33:08
  well.
• 33:09
  So
• 33:09
  knowing
• 33:10
  which
• 33:10
  CRM
• 33:10
  to
• 33:11
  get
• 33:12
  is
• 33:12
  a
• 33:12
  combination
• 33:13
  of
• 33:13
  what
• 33:13
  are
• 33:13
  you
• 33:13
  going
• 33:13
  to
• 33:13
  do
• 33:14
  with
• 33:14
  it?
• 33:14
  How
• 33:15
  long
• 33:15
  are
• 33:15
  you
• 33:15
  going
• 33:15
  to
• 33:16
  use
• 33:16
  it,
• 33:16
  how
• 33:16
  big
• 33:16
  are
• 33:17
  you
• 33:17
  going
• 33:17
  to
• 33:17
  get?
• 33:18
  Need
• 33:18
  to
• 33:18
  understand
• 33:20
  all
• 33:20
  of
• 33:20
  that
• 33:20
  stuff.
• 33:21
  Okay.
• 33:22
  Wow,
• 33:22
  Steve,
• 33:22
  thanks
• 33:23
  a
• 33:23
  lot,
• 33:23
  man.
• 33:23
  I
• 33:23
  had
• 33:24
  a
• 33:24
  demo
• 33:24
  of
• 33:24
  Genhead
• 33:25
  today
• 33:25
  and
• 33:25
  I
• 33:25
  was
• 33:25
  surprised
• 33:25
  by
• 33:26
  the
• 33:26
  breadth
• 33:26
  of
• 33:26
  the
• 33:27
  platform.
• 33:27
  This
• 33:28
  is
• 33:28
  the
• 33:28
  best
• 33:28
  you
• 33:28
  described
• 33:29
  it.
• 33:29
  Thank
• 33:29
  you.
• 33:29
  Well,
• 33:30
  it's
• 33:30
  my
• 33:30
  pleasure,
• 33:30
  Steve.
• 33:31
  Thanks
• 33:32
  for
• 33:32
  checking
• 33:32
  out
• 33:32
  Genhead.
• 33:33
  It's
• 33:33
  a
• 33:33
  hell
• 33:34
  of
• 33:34
  a
• 33:34
  tool
• 33:34
  and
• 33:34
  they've
• 33:34
  got
• 33:35
  agents
• 33:35
  baked
• 33:35
  into
• 33:36
  Genhead.
• 33:36
  Like
• 33:36
  where
• 33:37
  they're
• 33:37
  going
• 33:37
  with
• 33:37
  automation
• 33:38
  is
• 33:38
  unbelievable.
• 33:39
  So
• 33:39
  hopefully
• 33:40
  that's
• 33:40
  helping
• 33:40
  you.
• 33:40
  If
• 33:40
  you're
• 33:41
  curious
• 33:41
  about
• 33:41
  a
• 33:41
  CRM,
• 33:42
  you
• 33:42
  need
• 33:42
  to
• 33:43
  know
• 33:43
  where
• 33:43
  you're
• 33:43
  going
• 33:43
  and
• 33:44
  what
• 33:44
  you
• 33:44
  need
• 33:44
  and
• 33:45
  buy
• 33:45
  accordingly.
• 33:46
  And
• 33:46
  understand,
• 33:47
  just
• 33:48
  because
• 33:48
  it's
• 33:48
  cheap
• 33:48
  now
• 33:49
  doesn't
• 33:50
  mean
• 33:50
  it'll
• 33:50
  be
• 33:50
  cheap
• 33:50
  later.
• 33:51
  Don't
• 33:51
  buy
• 33:51
  something
• 33:52
  that's
• 33:52
  going
• 33:52
  to
• 33:52
  inflate
• 33:53
  and
• 33:53
  keep
• 33:53
  those
• 33:54
  tools
• 33:54
  you
• 33:54
  need
• 33:55
  behind
• 33:55
  some
• 33:55
  crazy
• 33:56
  expensive
• 33:56
  paywall,
• 33:57
  and
• 33:58
  then
• 33:58
  you're
• 33:58
  going
• 33:58
  to
• 33:58
  be
• 33:58
  in
• 33:58
  a
• 33:59
  bad
• 33:59
  spot.
• 34:00
  Second
• 34:00
  idea,
• 34:01
  Slam
• 34:01
  question
• 34:01
  of
• 34:01
  the
• 34:02
  day.
• 34:02
  I
• 34:03
  got
• 34:03
  burned
• 34:04
  by
• 34:04
  bad
• 34:04
  business
• 34:05
  advice
• 34:05
  from
• 34:05
  a
• 34:06
  guru
• 34:07
  who
• 34:07
  made
• 34:07
  it
• 34:07
  sound
• 34:08
  so
• 34:08
  simple.
• 34:10
  How
• 34:10
  do
• 34:10
  I
• 34:10
  tell
• 34:10
  the
• 34:10
  difference
• 34:11
  between
• 34:11
  good
• 34:12
  advice
• 34:13
  and
• 34:14
  bad
• 34:14
  advice?
• 34:14
  Someone
• 34:15
  that's
• 34:15
  just
• 34:15
  trying
• 34:15
  to
• 34:15
  sell
• 34:16
  me
• 34:16
  their
• 34:16
  course.
• 34:18
  All
• 34:18
  right.
• 34:19
  Raise
• 34:19
  your
• 34:19
  hand
• 34:20
  if
• 34:20
  you
• 34:20
  got
• 34:20
  sucked
• 34:20
  in
• 34:21
  by
• 34:21
  a
• 34:21
  guru
• 34:21
  before
• 34:23
  me.
• 34:24
  My
• 34:24
  name's
• 34:24
  Pat
• 34:25
  Miller
• 34:25
  and
• 34:25
  I
• 34:25
  got
• 34:25
  sucked
• 34:26
  in
• 34:26
  by
• 34:26
  a
• 34:26
  guru.
• 34:27
  Hi,
• 34:28
  Pat.
• 34:29
  It's
• 34:29
  happened
• 34:29
  to
• 34:29
  all
• 34:30
  of
• 34:30
  us.
• 34:31
  It
• 34:31
  has.
• 34:34
  So
• 34:34
  that's
• 34:34
  the
• 34:34
  first
• 34:35
  thing
• 34:35
  to
• 34:35
  know.
• 34:35
  It's
• 34:36
  happened
• 34:36
  to
• 34:36
  all
• 34:36
  of
• 34:36
  us.
• 34:36
  And
• 34:37
  sometimes
• 34:37
  their
• 34:37
  promises
• 34:38
  sound
• 34:38
  too
• 34:38
  good
• 34:38
  to
• 34:38
  be
• 34:39
  true
• 34:39
  and
• 34:39
  we
• 34:39
  get
• 34:40
  in.
• 34:40
  So
• 34:40
  how
• 34:40
  can
• 34:40
  you
• 34:41
  tell
• 34:41
  if
• 34:41
  you're
• 34:41
  getting
• 34:41
  good
• 34:41
  advice
• 34:42
  or
• 34:42
  bad
• 34:42
  advice?
• 34:43
  Here's
• 34:44
  the
• 34:44
  first
• 34:44
  question
• 34:44
  to
• 34:45
  ask.
• 34:46
  Can
• 34:46
  you
• 34:46
  begin
• 34:46
  to
• 34:47
  implement
• 34:48
  and
• 34:48
  move
• 34:48
  forward
• 34:49
  with
• 34:49
  the
• 34:49
  advice
• 34:50
  someone
• 34:50
  gave
• 34:50
  you
• 34:51
  without
• 34:51
  ever
• 34:52
  having
• 34:52
  to
• 34:52
  contact
• 34:53
  them
• 34:53
  again?
• 34:55
  Here's
• 34:55
  a
• 34:56
  worksheet.
• 34:56
  Here's
• 34:56
  the
• 34:56
  actual
• 34:57
  tool.
• 34:59
  Or
• 35:00
  go
• 35:00
  take
• 35:00
  these
• 35:01
  first
• 35:01
  steps
• 35:01
  and
• 35:01
  we'll
• 35:02
  talk
• 35:02
  again
• 35:02
  in
• 35:02
  two
• 35:02
  weeks.
• 35:03
  Red
• 35:03
  flag,
• 35:05
  red
• 35:05
  flag.
• 35:08
  Are
• 35:09
  they
• 35:09
  suggesting
• 35:09
  books
• 35:10
  or
• 35:10
  videos
• 35:11
  that
• 35:11
  they've
• 35:12
  actually
• 35:12
  recorded?
• 35:14
  You
• 35:14
  know,
• 35:14
  I've
• 35:14
  seen
• 35:14
  that
• 35:15
  problem
• 35:15
  before.
• 35:15
  So
• 35:16
  here's
• 35:16
  the
• 35:16
  book
• 35:16
  that
• 35:16
  I
• 35:17
  wrote,
• 35:17
  and
• 35:18
  here
• 35:18
  are
• 35:18
  three
• 35:18
  videos
• 35:19
  from
• 35:19
  me,
• 35:19
  that
• 35:20
  means
• 35:20
  there's
• 35:20
  more
• 35:20
  coming.
• 35:22
  Those
• 35:22
  are
• 35:22
  warning
• 35:23
  signs.
• 35:24
  And
• 35:24
  sometimes
• 35:24
  they're
• 35:24
  not
• 35:24
  warning
• 35:25
  signs.
• 35:26
  Some
• 35:26
  coaches
• 35:27
  just
• 35:27
  have
• 35:27
  stuff
• 35:27
  standing
• 35:28
  by
• 35:28
  and
• 35:28
  they're
• 35:28
  ready
• 35:28
  to
• 35:28
  give
• 35:29
  you
• 35:29
  things,
• 35:29
  and
• 35:29
  that's
• 35:29
  really
• 35:30
  cool.
• 35:31
  But
• 35:31
  if
• 35:31
  we're
• 35:32
  looking
• 35:32
  for
• 35:32
  instincts,
• 35:33
  instinctual,
• 35:35
  does
• 35:35
  their
• 35:36
  advice
• 35:36
  feel
• 35:37
  like
• 35:37
  step
• 35:37
  one
• 35:38
  of
• 35:39
  their
• 35:39
  ongoing
• 35:39
  work?
• 35:41
  I'm
• 35:41
  glad
• 35:41
  we
• 35:41
  had
• 35:41
  this
• 35:41
  call
• 35:42
  today.
• 35:42
  Why
• 35:42
  don't
• 35:42
  you
• 35:42
  try
• 35:43
  this
• 35:43
  and
• 35:43
  look,
• 35:43
  we'll
• 35:43
  have
• 35:43
  a
• 35:43
  call
• 35:44
  in
• 35:44
  two
• 35:44
  weeks,
• 35:44
  then
• 35:44
  we'll
• 35:45
  continue
• 35:45
  the
• 35:45
  conversation.
• 35:48
  Okay.
• 35:49
  The
• 35:49
  other
• 35:50
  thing
• 35:50
  to
• 35:50
  listen
• 35:50
  for
• 35:51
  is
• 35:51
  if
• 35:51
  the
• 35:51
  advice
• 35:52
  is
• 35:52
  given
• 35:53
  completely
• 35:54
  when
• 35:55
  someone
• 35:55
  is
• 35:55
  selling
• 35:55
  you
• 35:56
  the
• 35:56
  solution,
• 35:56
  it
• 35:56
  will
• 35:57
  get
• 35:57
  you
• 35:57
  to
• 35:57
  a
• 35:57
  point,
• 35:58
  but
• 35:59
  it
• 35:59
  won't
• 35:59
  get
• 35:59
  you
• 35:59
  all
• 35:59
  the
• 36:00
  way
• 36:00
  there.
• 36:02
  It'll
• 36:02
  seem
• 36:03
  like
• 36:03
  there's
• 36:03
  a
• 36:03
  critical
• 36:04
  piece
• 36:04
  that's
• 36:05
  missing.
• 36:05
  Like,
• 36:05
  I
• 36:06
  understand
• 36:06
  the
• 36:06
  concept
• 36:06
  and
• 36:07
  I
• 36:07
  can
• 36:07
  start
• 36:07
  acting
• 36:07
  on
• 36:07
  it,
• 36:08
  but
• 36:08
  I
• 36:08
  can't
• 36:08
  actually
• 36:08
  complete
• 36:09
  the
• 36:09
  task
• 36:09
  because
• 36:09
  you
• 36:10
  didn't
• 36:10
  tell
• 36:10
  me
• 36:10
  the
• 36:10
  whole
• 36:10
  thing.
• 36:14
  Here's
• 36:14
  another
• 36:15
  thing.
• 36:16
  When
• 36:17
  coaches
• 36:17
  are
• 36:17
  pricing
• 36:18
  their
• 36:18
  stuff,
• 36:19
  they
• 36:19
  will
• 36:19
  frequently
• 36:20
  say,
• 36:20
  and
• 36:20
  coaches,
• 36:21
  I'm
• 36:21
  sorry
• 36:21
  I'm
• 36:21
  saying
• 36:21
  this
• 36:22
  out
• 36:22
  loud
• 36:22
  in
• 36:22
  front
• 36:22
  of
• 36:22
  everybody,
• 36:23
  but
• 36:23
  it's
• 36:24
  true.
• 36:24
  Show
• 36:25
  them
• 36:25
  what
• 36:25
  to
• 36:25
  do,
• 36:25
  but
• 36:26
  not
• 36:26
  how
• 36:26
  to
• 36:26
  do
• 36:26
  it.
• 36:28
  I've
• 36:29
  done
• 36:29
  that
• 36:29
  before.
• 36:29
  Almost
• 36:30
  all
• 36:30
  the
• 36:30
  coaches
• 36:30
  have
• 36:31
  done
• 36:31
  that
• 36:31
  before.
• 36:32
  So
• 36:32
  you
• 36:32
  go
• 36:33
  to
• 36:33
  a
• 36:33
  webinar
• 36:33
  that
• 36:33
  will
• 36:34
  say,
• 36:34
  here's
• 36:35
  how
• 36:35
  your
• 36:35
  CEO
• 36:36
  or
• 36:36
  SEO
• 36:36
  should
• 36:37
  look.
• 36:38
  Okay,
• 36:38
  cool.
• 36:39
  Then
• 36:39
  you
• 36:39
  go
• 36:40
  to
• 36:40
  implement
• 36:40
  the
• 36:41
  SEO
• 36:41
  and
• 36:41
  you
• 36:41
  realize
• 36:42
  you
• 36:42
  don't
• 36:42
  know
• 36:42
  how
• 36:42
  to
• 36:43
  do
• 36:43
  it.
• 36:44
  The
• 36:44
  coach
• 36:44
  will
• 36:45
  sell
• 36:45
  you
• 36:46
  on
• 36:46
  how
• 36:46
  to
• 36:46
  do
• 36:46
  it,
• 36:47
  but
• 36:47
  you
• 36:47
  know
• 36:48
  enough
• 36:48
  of
• 36:49
  what
• 36:49
  it
• 36:49
  should
• 36:49
  look
• 36:49
  like,
• 36:49
  but
• 36:50
  you
• 36:50
  can't
• 36:51
  execute
• 36:51
  it.
• 36:55
  So
• 36:55
  if
• 36:55
  you
• 36:55
  have
• 36:56
  advice
• 36:57
  and
• 36:58
  it's
• 36:58
  the
• 36:58
  what
• 37:00
  but
• 37:00
  not
• 37:00
  the
• 37:00
  how,
• 37:01
  you
• 37:02
  might
• 37:02
  be
• 37:02
  getting
• 37:02
  gurued.
• 37:03
  Can
• 37:03
  we
• 37:04
  make
• 37:04
  that
• 37:04
  a
• 37:04
  T
• 37:04
  shirt?
• 37:05
  Another
• 37:05
  T
• 37:05
  shirt.
• 37:06
  I
• 37:06
  got
• 37:06
  gurued.
• 37:08
  That
• 37:08
  should
• 37:08
  be
• 37:08
  a
• 37:08
  T
• 37:09
  shirt.
• 37:09
  We
• 37:09
  need
• 37:09
  that.
• 37:09
  I
• 37:09
  got
• 37:10
  gurued.
• 37:12
  What
• 37:12
  needs
• 37:13
  to
• 37:13
  happen
• 37:13
  without
• 37:13
  the
• 37:13
  how?
• 37:14
  I
• 37:14
  got
• 37:14
  guru'd.
• 37:16
  Abby's
• 37:16
  also
• 37:17
  sharing
• 37:17
  a
• 37:17
  good
• 37:17
  one.
• 37:17
  Are
• 37:18
  they
• 37:18
  teaching
• 37:18
  someone
• 37:19
  else's
• 37:19
  content?
• 37:20
  That
• 37:20
  could
• 37:21
  be
• 37:21
  a
• 37:21
  red
• 37:21
  flag.
• 37:23
  Good
• 37:23
  thought
• 37:24
  on
• 37:24
  that,
• 37:24
  Abby.
• 37:26
  If
• 37:27
  they're
• 37:27
  looming
• 37:27
  for
• 37:27
  a
• 37:28
  follow
• 37:28
  up
• 37:28
  call.
• 37:29
  I
• 37:29
  got
• 37:29
  gurued.
• 37:32
  You
• 37:32
  shouldn't
• 37:32
  have
• 37:33
  to
• 37:33
  make
• 37:33
  an
• 37:33
  investment
• 37:33
  to
• 37:34
  get
• 37:34
  started.
• 37:35
  If
• 37:35
  there's
• 37:35
  actual
• 37:36
  advice,
• 37:36
  if
• 37:36
  someone's
• 37:37
  really
• 37:37
  trying
• 37:37
  to
• 37:37
  help
• 37:38
  you,
• 37:40
  then
• 37:40
  you
• 37:40
  shouldn't
• 37:40
  have
• 37:40
  to
• 37:40
  pay
• 37:41
  anything
• 37:42
  and
• 37:42
  you've
• 37:43
  probably
• 37:43
  received
• 37:43
  some
• 37:44
  quality
• 37:44
  guidance
• 37:45
  from
• 37:45
  a
• 37:45
  well
• 37:45
  meaning
• 37:46
  contributor.
• 37:47
  That's
• 37:47
  awesome.
• 37:48
  That's
• 37:48
  what
• 37:48
  you're
• 37:49
  looking
• 37:49
  for.
• 37:49
  But
• 37:50
  if
• 37:50
  you
• 37:50
  get
• 37:50
  some
• 37:51
  feedback
• 37:51
  that
• 37:52
  isn't
• 37:53
  complete
• 37:54
  or
• 37:55
  it
• 37:55
  feels
• 37:55
  like
• 37:55
  it's
• 37:56
  step
• 37:56
  one
• 37:56
  of
• 37:56
  an
• 37:56
  ongoing
• 37:57
  program,
• 37:58
  those
• 37:58
  are
• 37:58
  some
• 37:59
  of
• 37:59
  the
• 37:59
  warning
• 37:59
  signs
• 38:00
  that
• 38:01
  you
• 38:01
  could
• 38:01
  get
• 38:01
  gurued,
• 38:03
  so
• 38:03
  watch
• 38:03
  out
• 38:03
  for
• 38:03
  that.
• 38:04
  The
• 38:04
  other
• 38:04
  thing
• 38:04
  that
• 38:05
  I
• 38:05
  will
• 38:05
  share
• 38:07
  is
• 38:07
  don't
• 38:08
  take
• 38:08
  advice
• 38:08
  from
• 38:09
  people
• 38:09
  that
• 38:09
  haven't
• 38:09
  done
• 38:10
  what
• 38:10
  you're
• 38:11
  asking
• 38:11
  to
• 38:12
  do.
• 38:12
  Hey,
• 38:13
  I
• 38:13
  want
• 38:13
  to
• 38:13
  go
• 38:13
  to
• 38:13
  Toledo.
• 38:14
  Cool.
• 38:15
  Have
• 38:15
  you
• 38:15
  been
• 38:15
  to
• 38:15
  Toledo?
• 38:16
  No,
• 38:16
  but
• 38:16
  I
• 38:17
  can
• 38:17
  get
• 38:17
  you
• 38:17
  to
• 38:17
  Toledo.
• 38:18
  Red
• 38:18
  Flag.
• 38:20
  Red
• 38:20
  Flag.
• 38:21
  If
• 38:21
  they're
• 38:21
  not
• 38:22
  currently
• 38:22
  in
• 38:22
  Toledo
• 38:23
  or
• 38:24
  they've
• 38:24
  been
• 38:25
  there
• 38:25
  now,
• 38:25
  they
• 38:25
  can
• 38:25
  guide
• 38:25
  you.
• 38:27
  Red
• 38:27
  Flag.
• 38:29
  Those
• 38:29
  are
• 38:29
  some
• 38:29
  of
• 38:29
  the
• 38:29
  idea
• 38:30
  slam
• 38:30
  questions
• 38:30
  of
• 38:30
  the
• 38:31
  day
• 38:31
  today.
• 38:31
  So
• 38:31
  when
• 38:32
  are
• 38:32
  you
• 38:32
  going
• 38:32
  to
• 38:33
  come
• 38:33
  on
• 38:33
  the
• 38:33
  show
• 38:33
  so
• 38:33
  we
• 38:34
  can
• 38:34
  talk
• 38:34
  about
• 38:34
  your
• 38:34
  thing?
• 38:36
  What's
• 38:36
  the
• 38:36
  big
• 38:37
  challenge
• 38:37
  or
• 38:37
  opportunity
• 38:38
  in
• 38:38
  the
• 38:38
  business?
• 38:38
  You
• 38:39
  can
• 38:39
  either
• 38:39
  click
• 38:39
  the
• 38:39
  QR
• 38:40
  code
• 38:40
  and
• 38:40
  come
• 38:40
  on
• 38:40
  the
• 38:40
  screen
• 38:41
  with
• 38:41
  me
• 38:42
  as
• 38:42
  a
• 38:42
  guest
• 38:42
  so
• 38:42
  we
• 38:42
  can
• 38:42
  talk
• 38:43
  all
• 38:43
  about
• 38:43
  your
• 38:43
  business
• 38:43
  and
• 38:44
  get
• 38:44
  feedback,
• 38:45
  or
• 38:45
  you
• 38:46
  can
• 38:47
  send
• 38:47
  in
• 38:47
  your
• 38:47
  question
• 38:48
  anonymously
• 38:49
  and
• 38:49
  I
• 38:49
  would
• 38:49
  love
• 38:49
  to
• 38:50
  feature
• 38:50
  it
• 38:50
  there
• 38:51
  as
• 38:51
  well.
• 38:52
  All
• 38:53
  right.
• 38:53
  I
• 38:53
  did
• 38:53
  something
• 38:54
  this
• 38:54
  weekend
• 38:54
  I
• 38:54
  want
• 38:54
  to
• 38:54
  show
• 38:55
  you.
• 38:55
  I
• 38:56
  did
• 38:56
  something
• 38:56
  this
• 38:56
  weekend.
• 38:57
  I
• 38:57
  built
• 38:58
  a
• 38:58
  calculator
• 38:58
  for
• 38:59
  the
• 38:59
  community
• 38:59
  that
• 38:59
  I'm
• 38:59
  actually
• 39:00
  kind
• 39:00
  of
• 39:00
  excited
• 39:00
  about
• 39:00
  that
• 39:01
  I
• 39:01
  want
• 39:01
  to
• 39:01
  show
• 39:01
  you
• 39:01
  about
• 39:02
  it
• 39:02
  shows
• 39:03
  the
• 39:03
  cost
• 39:04
  of
• 39:05
  building
• 39:05
  your
• 39:05
  business
• 39:06
  all
• 39:06
  by
• 39:06
  yourself.
• 39:08
  Can
• 39:08
  we
• 39:09
  do
• 39:09
  that?
• 39:09
  Can
• 39:09
  I?
• 39:09
  I
• 39:10
  want
• 39:10
  to
• 39:10
  show
• 39:10
  you
• 39:10
  this
• 39:10
  thing
• 39:10
  because
• 39:11
  I
• 39:11
  kind
• 39:11
  of
• 39:11
  played
• 39:11
  with
• 39:11
  Claude
• 39:11
  and
• 39:12
  I
• 39:12
  did
• 39:12
  it.
• 39:12
  I'm
• 39:12
  kind
• 39:12
  of
• 39:12
  excited,
• 39:13
  so
• 39:13
  I
• 39:13
  want
• 39:13
  to
• 39:13
  show
• 39:13
  it
• 39:13
  to
• 39:14
  you.
• 39:14
  But
• 39:15
  we'll
• 39:15
  do
• 39:15
  that
• 39:15
  after
• 39:15
  we
• 39:16
  talk
• 39:16
  about
• 39:16
  building
• 39:16
  with
• 39:16
  Claude
• 39:17
  and
• 39:17
  building
• 39:18
  your
• 39:18
  AI
• 39:18
  installation
• 39:19
  group.
• 39:20
  Now,
• 39:20
  this
• 39:20
  is
• 39:20
  the
• 39:21
  new
• 39:21
  community
• 39:21
  that
• 39:21
  I'm
• 39:22
  bringing
• 39:22
  together
• 39:22
  to
• 39:23
  capture
• 39:24
  the
• 39:24
  value
• 39:24
  for
• 39:25
  you
• 39:26
  during
• 39:26
  this
• 39:26
  AI
• 39:27
  revolution
• 39:27
  that
• 39:27
  we're
• 39:27
  in.
• 39:28
  Because
• 39:28
  the
• 39:28
  way
• 39:29
  we
• 39:29
  run
• 39:29
  our
• 39:29
  small
• 39:29
  businesses
• 39:30
  are
• 39:30
  going
• 39:30
  to
• 39:31
  radically
• 39:31
  change
• 39:32
  in
• 39:33
  the
• 39:33
  next
• 39:33
  few
• 39:33
  months.
• 39:34
  There's
• 39:34
  a
• 39:34
  new
• 39:34
  development
• 39:35
  every
• 39:35
  day.
• 39:35
  What
• 39:36
  is
• 39:36
  Jensen
• 39:36
  going
• 39:36
  to
• 39:37
  say?
• 39:38
  What's
• 39:38
  going
• 39:38
  on
• 39:38
  with
• 39:38
  openclaw?
• 39:39
  Should
• 39:39
  I
• 39:39
  be
• 39:39
  using
• 39:40
  it?
• 39:40
  Should
• 39:40
  I
• 39:40
  be
• 39:40
  using
• 39:40
  Perplexity
• 39:41
  Computer?
• 39:42
  What
• 39:42
  should
• 39:42
  I
• 39:42
  do?
• 39:43
  All
• 39:43
  of
• 39:44
  those
• 39:44
  questions
• 39:44
  are
• 39:44
  abounding.
• 39:46
  How
• 39:46
  do
• 39:46
  you
• 39:46
  know
• 39:46
  what
• 39:47
  to
• 39:47
  pay
• 39:47
  attention
• 39:47
  to
• 39:47
  and
• 39:47
  what
• 39:48
  not
• 39:48
  to
• 39:48
  pay
• 39:48
  attention
• 39:48
  to?
• 39:49
  How
• 39:49
  do
• 39:49
  you
• 39:49
  know
• 39:49
  what
• 39:50
  the
• 39:50
  A
• 39:50
  players
• 39:50
  are
• 39:51
  doing
• 39:51
  and
• 39:51
  what
• 39:51
  you
• 39:51
  can
• 39:52
  do
• 39:52
  too?
• 39:52
  Who's
• 39:53
  going
• 39:53
  to
• 39:53
  explain
• 39:53
  all
• 39:54
  this
• 39:54
  stuff
• 39:54
  so
• 39:54
  you
• 39:54
  can
• 39:54
  actually
• 39:55
  put
• 39:55
  AI
• 39:56
  to
• 39:56
  work?
• 39:57
  That's
• 39:58
  why
• 39:58
  I'm
• 39:58
  hosting
• 39:58
  the
• 39:59
  new
• 39:59
  AI
• 39:59
  installation
• 40:00
  group.
• 40:00
  It's
• 40:01
  part
• 40:01
  education,
• 40:02
  part
• 40:02
  action.
• 40:03
  And
• 40:03
  it's
• 40:03
  designed
• 40:04
  to
• 40:04
  not
• 40:04
  only
• 40:04
  teach
• 40:05
  you
• 40:05
  what
• 40:05
  you
• 40:05
  need
• 40:05
  to
• 40:06
  know,
• 40:06
  but
• 40:06
  also
• 40:07
  help
• 40:07
  you
• 40:08
  install
• 40:08
  this
• 40:09
  stuff
• 40:09
  so
• 40:10
  you
• 40:10
  can
• 40:10
  start
• 40:10
  moving
• 40:10
  faster,
• 40:11
  automating
• 40:12
  your
• 40:12
  work
• 40:12
  and
• 40:12
  getting
• 40:13
  more
• 40:13
  time
• 40:14
  to
• 40:14
  do
• 40:14
  what's
• 40:15
  important
• 40:15
  in
• 40:15
  your
• 40:15
  business.
• 40:16
  This
• 40:17
  is
• 40:17
  a
• 40:17
  six
• 40:17
  month
• 40:18
  program
• 40:18
  and
• 40:19
  it's
• 40:19
  going
• 40:19
  to
• 40:19
  make
• 40:20
  technology
• 40:20
  feel
• 40:20
  familiar
• 40:22
  by
• 40:22
  taking
• 40:23
  the
• 40:23
  members
• 40:23
  and
• 40:24
  putting
• 40:24
  them
• 40:24
  into
• 40:25
  a
• 40:25
  monthly
• 40:25
  Mastermind
• 40:26
  meeting.
• 40:27
  So
• 40:27
  behind
• 40:27
  closed
• 40:28
  doors,
• 40:28
  we're
• 40:28
  going
• 40:28
  to
• 40:28
  be
• 40:29
  able
• 40:29
  to
• 40:29
  ask
• 40:29
  all
• 40:29
  the
• 40:29
  questions
• 40:30
  that
• 40:30
  we'd
• 40:30
  be
• 40:30
  kind
• 40:30
  of
• 40:31
  scared
• 40:31
  to
• 40:31
  ask
• 40:31
  out
• 40:31
  in
• 40:32
  public.
• 40:32
  And
• 40:33
  I'm
• 40:33
  going
• 40:33
  to
• 40:33
  be
• 40:33
  teaching
• 40:33
  what
• 40:34
  I'm
• 40:34
  learning
• 40:34
  and
• 40:35
  what
• 40:35
  I'm
• 40:35
  doing
• 40:35
  and
• 40:36
  what
• 40:36
  you're
• 40:36
  doing.
• 40:37
  And
• 40:37
  then
• 40:38
  we're
• 40:38
  going
• 40:38
  to
• 40:38
  have
• 40:38
  AI
• 40:39
  Slams
• 40:40
  where
• 40:40
  the
• 40:40
  members
• 40:41
  will
• 40:41
  be
• 40:41
  able
• 40:41
  to
• 40:42
  do
• 40:42
  show
• 40:42
  and
• 40:42
  tell
• 40:42
  with
• 40:43
  one
• 40:43
  another
• 40:44
  and
• 40:44
  we'll
• 40:45
  be
• 40:45
  able
• 40:45
  to
• 40:45
  show
• 40:45
  off
• 40:46
  what's
• 40:46
  working
• 40:46
  and
• 40:46
  what's
• 40:46
  not
• 40:47
  and
• 40:47
  get
• 40:47
  your
• 40:47
  problem
• 40:47
  solved.
• 40:48
  Just
• 40:48
  like
• 40:48
  a
• 40:48
  traditional
• 40:49
  idea
• 40:49
  slam.
• 40:50
  I'm
• 40:50
  going
• 40:50
  to
• 40:50
  write
• 40:51
  the
• 40:51
  AI
• 40:51
  Trends
• 40:52
  letter
• 40:52
  that
• 40:52
  will
• 40:52
  keep
• 40:52
  you
• 40:52
  up
• 40:53
  to
• 40:53
  date
• 40:53
  on
• 40:53
  the
• 40:53
  latest
• 40:53
  developments
• 40:54
  and
• 40:54
  then
• 40:55
  you'll
• 40:55
  also
• 40:55
  get
• 40:55
  on
• 40:55
  demand
• 40:56
  access
• 40:56
  to
• 40:56
  me
• 40:57
  when
• 40:57
  you
• 40:57
  get
• 40:57
  stuck.
• 40:58
  So
• 40:58
  this
• 40:59
  program
• 40:59
  is
• 40:59
  going
• 41:00
  to
• 41:00
  help
• 41:00
  you
• 41:00
  move
• 41:01
  faster,
• 41:01
  reduce
• 41:02
  expenses,
• 41:03
  create
• 41:03
  new
• 41:04
  revenue,
• 41:04
  and
• 41:05
  stay
• 41:05
  on
• 41:05
  top
• 41:05
  of
• 41:06
  the
• 41:06
  biggest
• 41:06
  business
• 41:07
  shift
• 41:08
  that
• 41:08
  we've
• 41:08
  seen
• 41:08
  in
• 41:09
  a
• 41:09
  long,
• 41:09
  long
• 41:09
  time.
• 41:10
  The
• 41:11
  six
• 41:11
  month
• 41:11
  program
• 41:11
  kicks
• 41:12
  off
• 41:12
  a
• 41:12
  week
• 41:13
  from
• 41:13
  Wednesday.
• 41:14
  Scan
• 41:15
  the
• 41:15
  QR
• 41:15
  code
• 41:16
  on
• 41:16
  the
• 41:16
  screen
• 41:16
  for
• 41:16
  more
• 41:16
  information
• 41:17
  and
• 41:17
  sign
• 41:17
  up.
• 41:18
  I'm
• 41:18
  excited.
• 41:19
  God,
• 41:19
  I'm
• 41:19
  so
• 41:19
  excited
• 41:20
  to
• 41:20
  teach
• 41:20
  this
• 41:20
  group.
• 41:21
  It's
• 41:21
  going
• 41:21
  to
• 41:21
  kick
• 41:22
  off
• 41:22
  here
• 41:22
  in
• 41:22
  just
• 41:22
  over
• 41:22
  a
• 41:22
  week.
• 41:23
  So
• 41:23
  if
• 41:23
  you
• 41:23
  want
• 41:23
  to
• 41:24
  move
• 41:24
  faster
• 41:25
  and
• 41:25
  soar
• 41:26
  higher,
• 41:26
  the
• 41:27
  AI
• 41:27
  installation
• 41:28
  group
• 41:28
  is
• 41:29
  for
• 41:29
  you.
• 41:30
  Now
• 41:30
  I
• 41:31
  had
• 41:31
  my
• 41:31
  computer
• 41:32
  crash
• 41:32
  here
• 41:33
  just
• 41:33
  a
• 41:33
  minute
• 41:33
  ago,
• 41:33
  so
• 41:33
  I
• 41:34
  got
• 41:34
  to
• 41:34
  pull
• 41:34
  this
• 41:34
  back
• 41:34
  up
• 41:35
  here
• 41:35
  on
• 41:35
  the
• 41:35
  screen.
• 41:37
  I
• 41:37
  spent
• 41:37
  all
• 41:37
  weekend
• 41:39
  building
• 41:40
  something.
• 41:42
  Let's
• 41:42
  see
• 41:42
  if
• 41:42
  I
• 41:42
  can
• 41:42
  pull
• 41:42
  it
• 41:43
  up
• 41:43
  here.
• 41:45
  I
• 41:45
  spent
• 41:45
  all
• 41:45
  weekend
• 41:46
  with
• 41:46
  Claude
• 41:47
  building
• 41:47
  something
• 41:48
  and
• 41:48
  this
• 41:48
  is
• 41:49
  where
• 41:49
  I
• 41:49
  think
• 41:50
  lead
• 41:50
  magnets
• 41:51
  are
• 41:51
  going
• 41:53
  is.
• 41:54
  Let's
• 41:54
  see.
• 41:54
  I
• 41:54
  want
• 41:54
  this
• 41:55
  to
• 41:55
  be
• 41:55
  the
• 41:55
  big
• 41:55
  one.
• 41:55
  Do
• 41:56
  this.
• 41:56
  There
• 41:57
  we
• 41:57
  go.
• 41:57
  Make
• 41:57
  that
• 41:58
  big
• 41:59
  perfect.
• 42:02
  You've
• 42:02
  heard
• 42:02
  me
• 42:02
  go
• 42:02
  on
• 42:03
  a
• 42:03
  tirade
• 42:03
  saying
• 42:03
  that
• 42:04
  traditional
• 42:05
  lead
• 42:05
  magnets
• 42:05
  are
• 42:05
  dead.
• 42:07
  People
• 42:07
  don't
• 42:07
  want
• 42:07
  to
• 42:07
  learn
• 42:08
  how
• 42:08
  to
• 42:08
  do
• 42:08
  something.
• 42:08
  They
• 42:09
  want
• 42:09
  something
• 42:09
  done
• 42:09
  for
• 42:10
  them.
• 42:10
  They
• 42:10
  want
• 42:10
  to
• 42:10
  know
• 42:10
  what
• 42:11
  the
• 42:11
  value
• 42:11
  is
• 42:12
  of
• 42:12
  what
• 42:13
  they
• 42:13
  would
• 42:13
  get
• 42:13
  if
• 42:13
  they
• 42:13
  worked
• 42:14
  with
• 42:14
  you.
• 42:14
  So
• 42:15
  the
• 42:15
  game
• 42:15
  now,
• 42:15
  when
• 42:15
  you're
• 42:16
  trying
• 42:16
  to
• 42:16
  get
• 42:16
  someone
• 42:16
  engaged
• 42:17
  with
• 42:17
  something
• 42:18
  that
• 42:18
  you're
• 42:18
  selling,
• 42:19
  is
• 42:19
  to
• 42:19
  show
• 42:19
  them
• 42:20
  the
• 42:20
  benefit,
• 42:21
  to
• 42:21
  give
• 42:22
  them
• 42:22
  an
• 42:23
  absolute
• 42:24
  something
• 42:24
  concrete
• 42:25
  that
• 42:25
  shows
• 42:27
  what
• 42:27
  happens
• 42:28
  when
• 42:28
  they
• 42:28
  take
• 42:28
  action.
• 42:30
  So
• 42:30
  I
• 42:30
  sat
• 42:30
  down
• 42:31
  with
• 42:31
  Claude
• 42:31
  and
• 42:31
  I
• 42:32
  talked
• 42:32
  to
• 42:32
  it
• 42:32
  about
• 42:32
  the
• 42:33
  small
• 42:33
  business
• 42:33
  owners
• 42:33
  community.
• 42:34
  And
• 42:35
  what
• 42:35
  my
• 42:35
  instinct
• 42:35
  is
• 42:36
  right
• 42:36
  now
• 42:36
  is
• 42:36
  that
• 42:37
  we
• 42:37
  say
• 42:37
  don't
• 42:37
  grow
• 42:38
  it
• 42:38
  alone
• 42:38
  all
• 42:38
  the
• 42:38
  time.
• 42:39
  Well,
• 42:40
  don't
• 42:40
  grow
• 42:40
  it
• 42:40
  alone
• 42:41
  used
• 42:41
  to
• 42:41
  mean
• 42:42
  support
• 42:42
  and
• 42:42
  isolation
• 42:43
  and
• 42:43
  loneliness
• 42:44
  when
• 42:44
  we
• 42:44
  started
• 42:45
  in
• 42:45
  2020,
• 42:46
  but
• 42:46
  now
• 42:47
  I
• 42:47
  think
• 42:47
  it's
• 42:47
  more
• 42:47
  about
• 42:48
  how
• 42:49
  one
• 42:49
  decision
• 42:51
  can
• 42:51
  cost
• 42:51
  you
• 42:52
  a
• 42:52
  lot
• 42:52
  of
• 42:52
  money.
• 42:52
  If
• 42:52
  you're
• 42:52
  making
• 42:53
  it
• 42:53
  all
• 42:53
  by
• 42:53
  yourself.
• 42:55
  Because
• 42:55
  if
• 42:55
  you're
• 42:56
  making
• 42:56
  decisions
• 42:56
  alone,
• 42:57
  you're
• 42:57
  relying
• 42:58
  on
• 42:58
  your
• 42:59
  lack
• 42:59
  of
• 42:59
  experience,
• 43:01
  you're
• 43:01
  relying
• 43:01
  on
• 43:01
  your
• 43:02
  bias.
• 43:03
  You're
• 43:04
  risking
• 43:04
  your
• 43:05
  blind
• 43:05
  spots.
• 43:06
  And
• 43:06
  the
• 43:06
  value
• 43:07
  of
• 43:07
  the
• 43:07
  small
• 43:07
  business
• 43:07
  owners
• 43:08
  community
• 43:08
  is
• 43:08
  to
• 43:08
  be
• 43:08
  able
• 43:09
  to
• 43:09
  say,
• 43:09
  hey,
• 43:09
  I've
• 43:09
  done
• 43:10
  that
• 43:10
  before.
• 43:10
  Don't
• 43:10
  do
• 43:11
  that.
• 43:12
  Don't
• 43:12
  get
• 43:12
  that
• 43:12
  CRM.
• 43:13
  It
• 43:13
  sucks,
• 43:13
  whatever
• 43:14
  it
• 43:14
  might
• 43:14
  be.
• 43:15
  So
• 43:16
  when
• 43:16
  you're
• 43:16
  an
• 43:16
  entrepreneur,
• 43:17
  you
• 43:17
  can
• 43:18
  make
• 43:18
  better
• 43:18
  decisions
• 43:19
  that
• 43:19
  cost
• 43:19
  you
• 43:19
  less
• 43:19
  money.
• 43:20
  So
• 43:20
  I
• 43:21
  want
• 43:21
  to
• 43:21
  show
• 43:21
  this
• 43:21
  thing
• 43:21
  to
• 43:21
  you
• 43:21
  because
• 43:22
  I
• 43:22
  made
• 43:23
  this.
• 43:23
  Claude
• 43:24
  made
• 43:24
  it.
• 43:24
  I
• 43:24
  made
• 43:25
  this.
• 43:25
  We
• 43:25
  need
• 43:25
  to
• 43:26
  have
• 43:26
  a
• 43:26
  word
• 43:26
  for
• 43:26
  that.
• 43:26
  Claude
• 43:27
  made
• 43:27
  it,
• 43:27
  but
• 43:27
  I
• 43:27
  made
• 43:27
  it
• 43:28
  with
• 43:28
  Claude.
• 43:29
  So
• 43:29
  let's
• 43:30
  just
• 43:30
  pretend
• 43:31
  every
• 43:31
  month
• 43:31
  you
• 43:31
  make
• 43:31
  decisions
• 43:32
  that
• 43:32
  shape
• 43:32
  your
• 43:32
  business.
• 43:33
  And
• 43:33
  I'm
• 43:33
  doing
• 43:33
  this
• 43:33
  as
• 43:34
  show
• 43:34
  and
• 43:34
  tell
• 43:34
  so
• 43:34
  you
• 43:34
  can
• 43:35
  see
• 43:35
  something
• 43:35
  that
• 43:35
  I
• 43:35
  built.
• 43:35
  And
• 43:36
  I
• 43:36
  want
• 43:36
  you
• 43:36
  to
• 43:36
  start
• 43:36
  thinking
• 43:37
  about
• 43:37
  what
• 43:37
  you
• 43:37
  would
• 43:37
  build.
• 43:38
  And
• 43:38
  I'm
• 43:38
  kind
• 43:39
  of
• 43:39
  excited
• 43:39
  about
• 43:39
  it.
• 43:40
  All
• 43:40
  right.
• 43:41
  Every
• 43:41
  month
• 43:42
  you
• 43:42
  make
• 43:42
  decisions
• 43:42
  that
• 43:43
  shape
• 43:43
  your
• 43:43
  business.
• 43:43
  Pricing
• 43:44
  a
• 43:44
  project,
• 43:44
  hiring
• 43:44
  a
• 43:45
  contractor,
• 43:45
  launching
• 43:45
  an
• 43:46
  ad,
• 43:46
  firing
• 43:46
  a
• 43:47
  client.
• 43:47
  What
• 43:47
  happens
• 43:48
  when
• 43:48
  those
• 43:48
  decisions
• 43:49
  are
• 43:49
  made
• 43:49
  by
• 43:50
  yourself
• 43:50
  without
• 43:50
  a
• 43:51
  second
• 43:51
  opinion?
• 43:52
  So
• 43:53
  what's
• 43:53
  your
• 43:53
  annual
• 43:53
  revenue?
• 43:54
  Let's
• 43:54
  just
• 43:54
  say
• 43:54
  it's
• 43:54
  $150,000.
• 43:56
  Just
• 43:56
  for
• 43:56
  argument's
• 43:57
  sake.
• 43:57
  And
• 43:58
  do
• 43:58
  you
• 43:58
  have
• 43:58
  a
• 43:58
  team?
• 43:58
  Employees,
• 43:59
  contractors,
• 44:00
  or
• 44:00
  freelancers?
• 44:00
  Yes,
• 44:01
  I
• 44:01
  do.
• 44:01
  I
• 44:01
  have
• 44:01
  a
• 44:01
  team.
• 44:02
  Cool.
• 44:03
  All
• 44:03
  right.
• 44:04
  Think
• 44:04
  about
• 44:04
  your
• 44:04
  last
• 44:05
  big
• 44:05
  business
• 44:05
  decision.
• 44:07
  Hiring
• 44:07
  a
• 44:07
  contractor,
• 44:08
  running
• 44:08
  ads,
• 44:09
  adjusting
• 44:09
  prices,
• 44:10
  investing
• 44:10
  in
• 44:10
  a
• 44:10
  tool,
• 44:11
  taking
• 44:11
  out
• 44:12
  a
• 44:12
  new
• 44:12
  client.
• 44:13
  How
• 44:13
  much
• 44:13
  was
• 44:13
  at
• 44:14
  stake
• 44:14
  for
• 44:15
  that
• 44:15
  decision?
• 44:17
  Okay,
• 44:18
  well,
• 44:18
  the
• 44:19
  last
• 44:19
  big
• 44:19
  decision
• 44:19
  I
• 44:19
  made
• 44:20
  was
• 44:20
  a
• 44:20
  $1,000
• 44:20
  decision.
• 44:21
  Cool.
• 44:23
  Now,
• 44:23
  before
• 44:23
  you
• 44:23
  made
• 44:24
  that
• 44:24
  call,
• 44:25
  how
• 44:25
  sure
• 44:26
  were
• 44:26
  you
• 44:26
  that
• 44:26
  you
• 44:27
  were
• 44:27
  right?
• 44:30
  Now,
• 44:30
  that
• 44:30
  is
• 44:31
  a
• 44:31
  tricky
• 44:31
  question
• 44:32
  because
• 44:33
  this
• 44:33
  is
• 44:33
  where
• 44:33
  we're
• 44:34
  leaning
• 44:34
  on
• 44:34
  our
• 44:35
  instincts
• 44:36
  sometimes.
• 44:37
  I've
• 44:38
  never
• 44:38
  done
• 44:38
  this
• 44:38
  before,
• 44:38
  and
• 44:39
  it
• 44:39
  may
• 44:39
  work,
• 44:39
  and
• 44:39
  it
• 44:40
  may
• 44:40
  not
• 44:40
  work.
• 44:40
  It's
• 44:41
  maybe
• 44:41
  30%.
• 44:42
  I
• 44:42
  thought
• 44:42
  I
• 44:42
  was
• 44:42
  making
• 44:42
  the
• 44:43
  right
• 44:43
  decision
• 44:43
  or
• 44:44
  wow.
• 44:44
  I'm
• 44:45
  absolutely
• 44:45
  sure,
• 44:46
  95%
• 44:47
  that
• 44:48
  I
• 44:48
  was
• 44:48
  making
• 44:48
  the
• 44:48
  right
• 44:48
  decision.
• 44:49
  Let's
• 44:49
  say
• 44:49
  it
• 44:49
  was
• 44:50
  70.
• 44:51
  I
• 44:52
  think
• 44:52
  I'm
• 44:52
  doing
• 44:52
  the
• 44:52
  right
• 44:52
  thing
• 44:53
  here,
• 44:53
  but
• 44:53
  I've
• 44:54
  never
• 44:54
  done
• 44:54
  it
• 44:54
  before,
• 44:54
  so
• 44:55
  you
• 44:55
  never
• 44:55
  know.
• 44:56
  Cool.
• 44:57
  Here's
• 44:58
  the
• 44:58
  cost
• 44:58
  of
• 44:58
  building
• 44:59
  a
• 44:59
  loan.
• 45:01
  Your
• 45:01
  results.
• 45:02
  Based
• 45:03
  on
• 45:03
  your
• 45:03
  answers,
• 45:04
  you
• 45:04
  said
• 45:04
  you
• 45:04
  were
• 45:04
  70%
• 45:05
  confident.
• 45:05
  That
• 45:06
  means
• 45:06
  $450
• 45:07
  of
• 45:08
  that
• 45:08
  decision
• 45:08
  was
• 45:09
  riding
• 45:09
  on
• 45:09
  gut
• 45:10
  instinct
• 45:10
  with
• 45:11
  no
• 45:11
  second
• 45:11
  opinion.
• 45:13
  Research
• 45:14
  says
• 45:15
  most
• 45:15
  owners
• 45:16
  overestimate
• 45:17
  their
• 45:17
  confidence.
• 45:18
  The
• 45:18
  real
• 45:18
  exposure
• 45:19
  is
• 45:19
  likely
• 45:19
  higher.
• 45:22
  The
• 45:22
  cost
• 45:22
  of
• 45:22
  building
• 45:23
  a
• 45:23
  loan.
• 45:24
  What
• 45:24
  if
• 45:24
  you
• 45:24
  got
• 45:24
  feedback
• 45:25
  on
• 45:25
  your
• 45:25
  big
• 45:25
  decision
• 45:26
  from
• 45:26
  an
• 45:26
  SBOC
• 45:27
  member
• 45:27
  and
• 45:27
  improved
• 45:28
  your
• 45:28
  decision
• 45:28
  making
• 45:28
  by
• 45:29
  just
• 45:29
  15%?
• 45:31
  They
• 45:32
  showed
• 45:32
  you
• 45:32
  something
• 45:32
  that
• 45:32
  you
• 45:33
  were
• 45:33
  missing.
• 45:33
  They
• 45:34
  helped
• 45:34
  you
• 45:34
  adjust
• 45:34
  your
• 45:35
  pricing,
• 45:35
  you
• 45:35
  fired
• 45:36
  a
• 45:36
  client
• 45:36
  sooner.
• 45:37
  On
• 45:37
  this
• 45:37
  one
• 45:38
  decision,
• 45:38
  that
• 45:39
  15%
• 45:39
  was
• 45:40
  worth
• 45:40
  $225,
• 45:42
  which
• 45:42
  means
• 45:43
  if
• 45:43
  you
• 45:44
  joined
• 45:44
  the
• 45:44
  SBOC
• 45:45
  for
• 45:45
  $9
• 45:45
  a
• 45:46
  month
• 45:46
  and
• 45:46
  did
• 45:47
  this
• 45:47
  one
• 45:47
  thing
• 45:48
  and
• 45:48
  you'd
• 45:48
  have
• 45:48
  a
• 45:48
  $2,400
• 45:49
  or
• 45:50
  2,400%
• 45:51
  ROI.
• 45:55
  If
• 45:55
  one
• 45:55
  decision
• 45:56
  in
• 45:56
  one
• 45:57
  month
• 45:58
  can
• 45:58
  help
• 45:59
  you
• 45:59
  with
• 45:59
  15%
• 46:00
  better
• 46:00
  performance,
• 46:01
  you're
• 46:01
  going
• 46:02
  to
• 46:02
  save
• 46:02
  more
• 46:03
  than
• 46:03
  a
• 46:03
  year's
• 46:03
  worth
• 46:04
  of
• 46:04
  SBC
• 46:04
  payments.
• 46:06
  We're
• 46:07
  an
• 46:07
  owner's
• 46:07
  only
• 46:07
  community,
• 46:08
  blah,
• 46:08
  blah,
• 46:08
  blah,
• 46:08
  blah,
• 46:08
  blah.
• 46:09
  Join
• 46:09
  the
• 46:09
  sboc
• 46:10
  and
• 46:10
  you
• 46:10
  click
• 46:10
  that
• 46:10
  and
• 46:10
  you
• 46:11
  join.
• 46:12
  Now,
• 46:13
  why
• 46:13
  did
• 46:13
  I
• 46:13
  share
• 46:13
  this?
• 46:14
  Why
• 46:14
  did
• 46:14
  I
• 46:14
  create
• 46:14
  it?
• 46:15
  I
• 46:16
  created
• 46:16
  it
• 46:16
  because
• 46:17
  people
• 46:17
  ask
• 46:17
  me
• 46:18
  all
• 46:18
  the
• 46:18
  time,
• 46:18
  what
• 46:19
  do
• 46:19
  I
• 46:19
  get
• 46:19
  when
• 46:19
  I
• 46:19
  join
• 46:19
  the
• 46:20
  small
• 46:20
  business
• 46:20
  owners
• 46:20
  community.
• 46:21
  And
• 46:22
  I
• 46:22
  can
• 46:22
  talk
• 46:22
  about
• 46:22
  how
• 46:23
  you
• 46:24
  have
• 46:24
  people
• 46:24
  around
• 46:24
  you
• 46:25
  and
• 46:25
  you
• 46:25
  get
• 46:25
  support
• 46:25
  and
• 46:26
  collaboration
• 46:26
  and
• 46:26
  you
• 46:27
  feel
• 46:27
  like
• 46:27
  you're
• 46:27
  not
• 46:27
  alone.
• 46:28
  But
• 46:28
  that's
• 46:28
  not
• 46:29
  roi.
• 46:29
  What
• 46:30
  is
• 46:30
  the
• 46:30
  roi?
• 46:31
  One
• 46:32
  important
• 46:32
  decision
• 46:32
  a
• 46:33
  year
• 46:33
  is
• 46:33
  made
• 46:33
  better.
• 46:34
  One
• 46:35
  more
• 46:35
  important
• 46:35
  decision
• 46:36
  a
• 46:36
  month
• 46:36
  is
• 46:36
  made
• 46:36
  better.
• 46:38
  What
• 46:38
  does
• 46:38
  that
• 46:39
  mean?
• 46:39
  ROI
• 46:39
  wise?
• 46:41
  That's
• 46:41
  what
• 46:41
  it
• 46:41
  means.
• 46:43
  2,400%
• 46:44
  ROI.
• 46:47
  That's
• 46:47
  significant.
• 46:48
  That's
• 46:48
  a
• 46:48
  lot.
• 46:48
  That's
• 46:49
  a
• 46:49
  lot
• 46:49
  of
• 46:49
  ROI.
• 46:51
  So
• 46:52
  I
• 46:52
  wanted
• 46:52
  to
• 46:52
  show
• 46:52
  that
• 46:52
  one
• 46:52
  because
• 46:53
  I'm
• 46:53
  excited
• 46:53
  and
• 46:53
  I'm
• 46:53
  going
• 46:54
  to
• 46:54
  share
• 46:54
  it
• 46:54
  here
• 46:54
  on
• 46:54
  the
• 46:54
  show
• 46:55
  every
• 46:55
  once
• 46:55
  in
• 46:55
  a
• 46:55
  while.
• 46:55
  And
• 46:56
  if
• 46:56
  you
• 46:56
  want
• 46:56
  to
• 46:56
  play
• 46:56
  with
• 46:57
  it,
• 46:57
  you
• 46:57
  can
• 46:57
  play
• 46:57
  with
• 46:58
  it
• 46:58
  right
• 46:58
  there.
• 46:58
  I
• 46:58
  just
• 46:59
  shared
• 46:59
  the
• 46:59
  link.
• 46:59
  So
• 46:59
  that
• 46:59
  QR
• 47:00
  code
• 47:00
  goes
• 47:00
  now
• 47:01
  to
• 47:01
  the
• 47:02
  updated.
• 47:03
  Oh,
• 47:03
  wait,
• 47:04
  no,
• 47:04
  it's
• 47:04
  this
• 47:04
  one.
• 47:05
  How
• 47:05
  much
• 47:05
  does
• 47:06
  it
• 47:06
  cost
• 47:06
  to
• 47:06
  build
• 47:06
  a
• 47:06
  loan?
• 47:07
  So
• 47:07
  if
• 47:08
  you
• 47:08
  want
• 47:08
  to
• 47:08
  play
• 47:08
  with
• 47:08
  it
• 47:08
  and
• 47:08
  test
• 47:08
  it,
• 47:09
  shoot
• 47:09
  holes
• 47:09
  in
• 47:09
  it,
• 47:09
  tell
• 47:09
  me
• 47:10
  why
• 47:10
  it's
• 47:10
  bad,
• 47:10
  please
• 47:11
  do
• 47:11
  it,
• 47:11
  help
• 47:11
  me
• 47:12
  make
• 47:12
  it
• 47:12
  better.
• 47:13
  But
• 47:13
  I
• 47:14
  did
• 47:14
  that
• 47:14
  and
• 47:15
  I
• 47:15
  did
• 47:15
  it
• 47:15
  in
• 47:15
  Claude
• 47:16
  and
• 47:16
  then
• 47:16
  Claude
• 47:17
  helped
• 47:17
  me
• 47:18
  go
• 47:18
  onto
• 47:19
  GitHub.
• 47:19
  I
• 47:19
  had
• 47:19
  never
• 47:19
  been
• 47:20
  on
• 47:20
  GitHub
• 47:20
  before,
• 47:20
  helped
• 47:21
  me
• 47:21
  go
• 47:21
  to
• 47:21
  Netlify,
• 47:22
  so
• 47:22
  it's
• 47:22
  hosted
• 47:22
  and
• 47:23
  helped
• 47:23
  me
• 47:23
  make
• 47:23
  it
• 47:24
  live
• 47:24
  and
• 47:24
  told
• 47:24
  me
• 47:25
  step
• 47:25
  by
• 47:25
  step
• 47:25
  to
• 47:26
  do
• 47:26
  the
• 47:26
  whole
• 47:26
  thing.
• 47:28
  This
• 47:29
  is
• 47:29
  the
• 47:29
  kind
• 47:29
  of
• 47:29
  stuff
• 47:30
  we
• 47:30
  need
• 47:30
  to
• 47:30
  do
• 47:30
  now.
• 47:31
  So
• 47:31
  you
• 47:32
  need
• 47:32
  to
• 47:32
  think,
• 47:33
  what
• 47:33
  is
• 47:33
  the
• 47:34
  product
• 47:34
  that
• 47:34
  I
• 47:34
  offer?
• 47:35
  How
• 47:35
  can
• 47:36
  I
• 47:36
  demonstrate
• 47:37
  the
• 47:37
  ROI
• 47:37
  of
• 47:37
  what
• 47:38
  we
• 47:38
  do?
• 47:39
  So
• 47:39
  when
• 47:39
  a
• 47:40
  prospect
• 47:40
  takes
• 47:40
  that
• 47:41
  quiz,
• 47:41
  they
• 47:41
  go,
• 47:42
  this
• 47:42
  is
• 47:42
  a
• 47:42
  no
• 47:42
  brainer.
• 47:43
  It's
• 47:43
  $9
• 47:43
  a
• 47:43
  month.
• 47:44
  It's
• 47:44
  2,000%
• 47:45
  ROI.
• 47:46
  Yes,
• 47:46
  I'm
• 47:47
  in.
• 47:48
  Think
• 47:48
  about
• 47:48
  what
• 47:49
  you
• 47:49
  do.
• 47:49
  You
• 47:49
  can
• 47:49
  do
• 47:49
  the
• 47:50
  same
• 47:50
  thing.
• 47:50
  And
• 47:50
  building
• 47:51
  the
• 47:51
  software,
• 47:51
  these
• 47:52
  landing
• 47:52
  pages,
• 47:52
  these
• 47:53
  calculators,
• 47:54
  I
• 47:54
  did
• 47:55
  it
• 47:55
  in
• 47:55
  a
• 47:55
  couple
• 47:55
  of
• 47:55
  hours,
• 47:56
  not
• 47:56
  even
• 47:56
  hours,
• 47:58
  and
• 47:58
  it's
• 47:58
  done.
• 47:59
  And
• 47:59
  it's
• 47:59
  out
• 48:00
  there.
• 48:00
  That's
• 48:01
  the
• 48:01
  power
• 48:01
  that
• 48:02
  we
• 48:02
  have
• 48:02
  now
• 48:03
  with
• 48:03
  this
• 48:04
  software
• 48:05
  and
• 48:05
  I
• 48:06
  wanted
• 48:06
  to
• 48:06
  show
• 48:06
  it
• 48:06
  to
• 48:06
  you.
• 48:06
  Pretty
• 48:07
  excited.
• 48:07
  Speaking
• 48:07
  of
• 48:08
  the
• 48:08
  community,
• 48:08
  we
• 48:09
  had
• 48:09
  two
• 48:09
  more
• 48:09
  members
• 48:10
  join
• 48:10
  over
• 48:10
  the
• 48:10
  weekend.
• 48:11
  Ibrahim
• 48:12
  from
• 48:12
  Indianapolis
• 48:13
  and
• 48:13
  Raymond
• 48:14
  from
• 48:14
  Pittsburgh
• 48:15
  joined
• 48:15
  over
• 48:16
  the
• 48:16
  weekend.
• 48:16
  So,
• 48:17
  gentlemen,
• 48:17
  welcome
• 48:17
  to
• 48:18
  the
• 48:18
  community.
• 48:18
  Excited
• 48:19
  that
• 48:19
  you're
• 48:20
  here.
• 48:21
  All
• 48:22
  right,
• 48:22
  that's
• 48:22
  a
• 48:22
  wrap
• 48:22
  for
• 48:22
  businessing
• 48:23
  today.
• 48:23
  I
• 48:23
  got
• 48:23
  to
• 48:23
  go
• 48:23
  watch
• 48:24
  Jensen's
• 48:24
  talk
• 48:25
  at
• 48:25
  1:00'.
• 48:25
  Clock.
• 48:26
  I
• 48:26
  appreciate
• 48:27
  you
• 48:27
  tuning
• 48:27
  in.
• 48:27
  We're
• 48:28
  sponsored,
• 48:28
  as
• 48:28
  always
• 48:28
  by
• 48:29
  Genhead.
• 48:29
  They're
• 48:29
  also
• 48:30
  producing
• 48:30
  the
• 48:30
  show,
• 48:30
  so
• 48:31
  thanks
• 48:31
  to
• 48:31
  the
• 48:31
  Genhead
• 48:31
  team
• 48:32
  for
• 48:32
  their
• 48:33
  support.
• 48:33
  And
• 48:34
  don't
• 48:34
  forget,
• 48:35
  sign
• 48:35
  up
• 48:35
  for
• 48:35
  the
• 48:35
  2026
• 48:36
  conference
• 48:37
  wait
• 48:37
  list.
• 48:37
  That
• 48:37
  way
• 48:37
  you'll
• 48:38
  have
• 48:38
  a
• 48:38
  chance
• 48:39
  to
• 48:39
  get
• 48:39
  tickets
• 48:40
  when
• 48:40
  they
• 48:40
  go
• 48:40
  on
• 48:40
  sale
• 48:41
  on
• 48:42
  May
• 48:42
  13th.
• 48:43
  And
• 48:43
  if
• 48:43
  you
• 48:43
  enjoyed
• 48:43
  the
• 48:44
  show,
• 48:44
  like
• 48:45
  it,
• 48:45
  leave
• 48:45
  us
• 48:45
  a
• 48:45
  comment
• 48:46
  and
• 48:46
  subscribe
• 48:47
  on
• 48:47
  YouTube
• 48:48
  is
• 48:48
  probably
• 48:48
  the
• 48:49
  best
• 48:49
  way
• 48:49
  to
• 48:50
  subscribe
• 48:50
  to
• 48:50
  the
• 48:51
  show.
• 48:51
  And
• 48:51
  you
• 48:51
  will
• 48:52
  help
• 48:52
  us
• 48:52
  make
• 48:52
  this
• 48:53
  the
• 48:53
  new
• 48:53
  daily
• 48:54
  habit
• 48:54
  for
• 48:55
  small
• 48:55
  business
• 48:55
  owners.
• 48:56
  We're
• 48:56
  doing
• 48:56
  the
• 48:57
  show
• 48:57
  every
• 48:57
  darn
• 48:57
  day
• 48:57
  so
• 48:58
  that
• 48:58
  means
• 48:58
  we
• 48:58
  are
• 48:58
  back
• 48:59
  on
• 48:59
  the
• 48:59
  air
• 48:59
  tomorrow
• 49:00
  at
• 49:00
  11am
• 49:01
  Central.
• 49:02
  I'm
• 49:02
  Pat
• 49:02
  Miller,
• 49:03
  the
• 49:03
  Fridays
• 49:03
  off
• 49:03
  guy,
• 49:04
  founder
• 49:04
  of
• 49:04
  the
• 49:04
  small
• 49:04
  business
• 49:05
  owners
• 49:05
  community.
• 49:05
  Did
• 49:06
  I
• 49:06
  say
• 49:06
  thanks
• 49:06
  for
• 49:06
  tuning
• 49:07
  in
• 49:07
  yet?
• 49:09
  See
• 49:09
  you
• 49:09
  right
• 49:10
  here
• 49:10
  tomorrow
• 49:10
  at
• 49:10
  11.
• 49:10
  Take
• 49:11
  care.