Latest / Influencer Confidential / The Truth About Growing on YouTube in 2026 | Lucie Fink Breaks It Down

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The Truth About Growing on YouTube in 2026 | Lucie Fink Breaks It Down · Influencer Confidential

• 0:00
  Speaker 1: Hey everyone, and welcome to Influencer Confidential. I'm so excited
• 0:03
  Speaker 1: for you guys to meet my new friend, Lucy Fink.
• 0:06
  Speaker 1: Lucy Fink is a content creator, producer, entrepreneur. She is
• 0:11
  Speaker 1: known for just her bubbly personality. She has really amazing videos,
• 0:15
  Speaker 1: and let me just tell you, she knows YouTube. She
• 0:18
  Speaker 1: actually started her creator career over at Refinery twenty nine,
• 0:22
  Speaker 1: where she would create and like host all of these
• 0:24
  Speaker 1: viral video series and then ended up creating her own
• 0:28
  Speaker 1: media empire. She has worked with major brands like Samsung
• 0:31
  Speaker 1: and Google and Nike, and I feel like she just
• 0:34
  Speaker 1: really understands this idea of storytelling, especially when it comes
• 0:38
  Speaker 1: to branded content. I love Lucy as an example of
• 0:41
  Speaker 1: a creator who goes from creating content to building their
• 0:44
  Speaker 1: own media company, creating content for brands in a really
• 0:47
  Speaker 1: strategic way. And like I said, the woman knows YouTube,
• 0:51
  Speaker 1: and that is what we're going to really dive in
• 0:53
  Speaker 1: in today's episode to help you guys who want to
• 0:56
  Speaker 1: grow on YouTube to understand the platform better. I think
• 0:58
  Speaker 1: she's going to be a wealth of knowledge and I
• 1:00
  Speaker 1: can't wait for you guys to meet her.
• 1:02
  Speaker 3: Lucy.
• 1:02
  Speaker 1: We're so excited to have you here on Influencer Confidential
• 1:05
  Speaker 1: talking about all things creator, creater economy, and especially YouTube.
• 1:10
  Speaker 1: I feel like you're going to be able to share
• 1:11
  Speaker 1: so much wisdom with the sidewalk or creator community on
• 1:14
  Speaker 1: things YouTube. But yeah, before we jump into Lucy's YouTube knowledge,
• 1:19
  Speaker 1: we're going to get so much goodness out of her today.
• 1:20
  Speaker 3: She is a wealth of it.
• 1:22
  Speaker 1: Lucy, let's start with the basic intro, like, let people
• 1:25
  Speaker 1: know a little bit about you, people in my community
• 1:27
  Speaker 1: who may not know who you are yet, and kind
• 1:29
  Speaker 1: of how you got into this world of content creation,
• 1:32
  Speaker 1: but specifically how you grew your YouTube and how you
• 1:35
  Speaker 1: even got into this world.
• 1:36
  Speaker 2: Yes, all right, well I have Refinery twenty nine to
• 1:39
  Speaker 2: thank for YouTube specifically, because honestly, I didn't grow up
• 1:43
  Speaker 2: watching YouTube. I didn't grow up dreaming of being a YouTuber.
• 1:46
  Speaker 2: If you asked me pre college what I wanted to be,
• 1:48
  Speaker 2: I would have said a doctor. And then I went
• 1:50
  Speaker 2: to Johns Hopkins studied neuroscience, and exited Johns Hopkins as
• 1:56
  Speaker 2: a creative writing major.
• 1:58
  Speaker 3: Who was on YouTube.
• 1:59
  Speaker 2: I'm I made a big pivot in college, but honestly,
• 2:02
  Speaker 2: I was just creating a YouTube series for the admissions
• 2:05
  Speaker 2: office at Johns Hopkins, and I never thought I was
• 2:08
  Speaker 2: going to have a job on YouTube after that, and
• 2:10
  Speaker 2: when I graduated, I kind of wanted to be an
• 2:12
  Speaker 2: on camera lifestyle host, so I was sort of going
• 2:15
  Speaker 2: for a TV job that was kind of all that
• 2:18
  Speaker 2: was really available in twenty fourteen. Quickly I pivoted because
• 2:21
  Speaker 2: I realized the TV jobs were either hard news or
• 2:25
  Speaker 2: entertainment news like red carpet reporting. Neither of those are
• 2:28
  Speaker 2: my cup of tea. So I went behind the scenes
• 2:30
  Speaker 2: and worked at an advertising agency.
• 2:32
  Speaker 3: And a long.
• 2:33
  Speaker 2: Story short is that one of the chief creative officers
• 2:37
  Speaker 2: at the advertising agency that I worked for wound up
• 2:40
  Speaker 2: becoming the COO of Refinery twenty nine six months later,
• 2:43
  Speaker 2: and she brought me to Refinery to launch their YouTube
• 2:47
  Speaker 2: series and start a channel for them. When they brought
• 2:50
  Speaker 2: me there for YouTube in twenty fifteen, I was kind
• 2:54
  Speaker 2: of upset, to be honest, because I was like, I
• 2:57
  Speaker 2: want to be on Facebook, I want to be on
• 3:00
  Speaker 2: Refinery twenty nine dot com.
• 3:01
  Speaker 3: Like what is YouTube? To me?
• 3:03
  Speaker 2: This seemed like the minor leagues, And they were just like,
• 3:06
  Speaker 2: we're investing a lot in our YouTube presence, and this
• 3:08
  Speaker 2: is where people are and Honestly, they opened my eyes
• 3:11
  Speaker 2: to what was going on on YouTube. Because I was
• 3:13
  Speaker 2: not a watcher. I didn't know any of these people.
• 3:15
  Speaker 2: But year after year I was going to VidCon and
• 3:17
  Speaker 2: talking to YouTubers and stars and adding my own series
• 3:21
  Speaker 2: into the mix. I hosted two very popular series for Refinery,
• 3:24
  Speaker 2: Try Living with Lucy and Lucy for Hire, where I
• 3:26
  Speaker 2: built up audiences on their platforms. When I started there,
• 3:30
  Speaker 2: they had about one hundred thousand subscribers, and when I
• 3:32
  Speaker 2: left in twenty nineteen, they had three million subscribers.
• 3:36
  Speaker 3: Partially, you know, not all of that was due to
• 3:38
  Speaker 3: my series.
• 3:39
  Speaker 2: They had loads of other content going out multiple videos
• 3:41
  Speaker 2: a day on their channel, but my content was definitely
• 3:45
  Speaker 2: a big part of it. Was sold to multiple brands,
• 3:47
  Speaker 2: became a big two big franchises for Refinery twenty nine,
• 3:51
  Speaker 2: and honestly, by the time I left in twenty nineteen,
• 3:55
  Speaker 2: I had one hundred thousand subscribers on my own YouTube
• 3:57
  Speaker 2: channel just by way of people find me and subscribing,
• 4:01
  Speaker 2: even though I was not really posting much on my
• 4:03
  Speaker 2: own I had a full time job with them, and
• 4:05
  Speaker 2: I was working for them around the clock, maybe on
• 4:08
  Speaker 2: the weekends. Occasionally I would pop up a log on
• 4:10
  Speaker 2: my own YouTube channel, but really it was not very active.
• 4:14
  Speaker 2: And in twenty nineteen, when I decided to take the
• 4:16
  Speaker 2: plunge and leave and dive into working on my own platform,
• 4:19
  Speaker 2: I signed with the talent agency at the time and
• 4:22
  Speaker 2: kind of fell into the influencer scene. I think when
• 4:26
  Speaker 2: I left, there's no way to know what's coming next
• 4:28
  Speaker 2: in the world and where the money's going to be.
• 4:30
  Speaker 2: But I left because I was starting to get some
• 4:33
  Speaker 2: of those brand opportunities. But because I was working for
• 4:36
  Speaker 2: a Finery twenty nine, I was a bit restricted for
• 4:39
  Speaker 2: years and years of doing it, and I had to
• 4:41
  Speaker 2: prioritize being a full time employee over any opportunities that came.
• 4:45
  Speaker 2: And in twenty nineteen, I finally decided I've had a
• 4:48
  Speaker 2: great run with both of these shows and it's time
• 4:51
  Speaker 2: to start making a higher percentage of my brand deals.
• 4:54
  Speaker 2: And I left, launched a lot of new stuff on
• 4:56
  Speaker 2: my own YouTube channel, and today here we are, what
• 4:59
  Speaker 2: six years later, and I've turned all of my platforms
• 5:02
  Speaker 2: into a fully functioning media company, kind of just like
• 5:05
  Speaker 2: a mini Refiner twenty nine off on my own now,
• 5:08
  Speaker 2: so I do brand partnerships. I have a podcast now,
• 5:11
  Speaker 2: which has become a big part of my business. I
• 5:13
  Speaker 2: have educational offerings, coaching courses, digital products, and brand partnerships
• 5:19
  Speaker 2: are still a big thing, but as time goes on,
• 5:22
  Speaker 2: I'm kind of trying to branch off into other directions.
• 5:25
  Speaker 1: Nice and I love that this, Like, you know, I
• 5:28
  Speaker 1: have a lot of people that I speak to that
• 5:29
  Speaker 1: are at that pinnacle like do I leave my thing
• 5:32
  Speaker 1: and like do my own? And there's that back and
• 5:34
  Speaker 1: forth and I'm always like, I'm not making that decision
• 5:37
  Speaker 1: for you, girlfriend, Like this is like a whole soul search,
• 5:40
  Speaker 1: and it seems like you knew you were ready and like,
• 5:43
  Speaker 1: thank god you did, right, But it's always that fear
• 5:46
  Speaker 1: of like, oh my gosh, should I like just stay
• 5:48
  Speaker 1: in this comfort zone or be like fit like I'm
• 5:50
  Speaker 1: going to go all in on me because you were
• 5:52
  Speaker 1: going all in on someone else, right.
• 5:54
  Speaker 3: So, like how did you?
• 5:56
  Speaker 1: I guess there's no way to know, but did you
• 5:58
  Speaker 1: have any friends or family or people giving you a
• 6:00
  Speaker 1: push or like how'd you kind of you know, in
• 6:02
  Speaker 1: that twenty nineteen Lucy being like I'm going to do
• 6:05
  Speaker 1: this and I'm going to do this for myself, you know.
• 6:07
  Speaker 3: Well, you know years before that.
• 6:09
  Speaker 2: It must have been twenty seventeen was when I started
• 6:12
  Speaker 2: having meetings with agents and I had a really good
• 6:17
  Speaker 2: He wasn't a friend, but he was basically a mentor
• 6:20
  Speaker 2: from Johns Hopkins who saw my videos when I was
• 6:24
  Speaker 2: a student. He was an alumni at the time and
• 6:26
  Speaker 2: he worked in media out in LA and he saw
• 6:29
  Speaker 2: my content and he reached out to me. When I
• 6:31
  Speaker 2: was a freshman in college and I had put up
• 6:34
  Speaker 2: my first video on the admission site.
• 6:36
  Speaker 3: He said, I saw your content.
• 6:37
  Speaker 2: I'm a manager out in LA I'd love to meet
• 6:40
  Speaker 2: up with you if you want to pursue media. And
• 6:42
  Speaker 2: I wrote back and I was like, thank you, Henry,
• 6:44
  Speaker 2: but I am a neuroscience major, so this is just
• 6:47
  Speaker 2: a fun extracurricular We won't be in touch. He's like,
• 6:50
  Speaker 2: all right, let me know if you change your mind.
• 6:52
  Speaker 2: Then of course I changed my mind. I decide I
• 6:54
  Speaker 2: am going to go into media. Let me reach back
• 6:56
  Speaker 2: out to this man. So I reconnect with him. You know,
• 6:59
  Speaker 2: the next time he to the school for like an
• 7:01
  Speaker 2: alumni weekend, we have a coffee and we loosely stay
• 7:03
  Speaker 2: in touch over the years, and then at the point
• 7:06
  Speaker 2: at which I graduated. He just sort of became like
• 7:09
  Speaker 2: a sounding board for me. I remember when I was
• 7:11
  Speaker 2: at the ad agency and made the switch to Refinery.
• 7:13
  Speaker 2: I called him to get his take on it. It's
• 7:15
  Speaker 2: so funny in hindsight because Refinery twenty nine today, when
• 7:18
  Speaker 2: I say it, it's like, oh, obviously, when you got
• 7:20
  Speaker 2: that job, you would take it. But it was actually
• 7:23
  Speaker 2: a big question for me and my family of should
• 7:25
  Speaker 2: I take this job because I was working at Ogilvy
• 7:28
  Speaker 2: and May, their one hundred year old ad agency, and
• 7:31
  Speaker 2: this random it felt like a startup. Refinery twenty nine
• 7:35
  Speaker 2: reached out to take me, and my dad was like,
• 7:39
  Speaker 2: and it's so funny because my dad works in media too,
• 7:41
  Speaker 2: he's a radio host, but he was like, what is this?
• 7:45
  Speaker 3: You know? When they reached out to me.
• 7:46
  Speaker 2: At first, when this woman told me she's going to
• 7:48
  Speaker 2: Refinery twenty nine, I thought she meant Forever twenty one.
• 7:51
  Speaker 2: I was like, I don't know what you're talking about,
• 7:53
  Speaker 2: and then she I looked into it a little bit
• 7:55
  Speaker 2: more and I'm like, Okay, it's kind of like a
• 7:57
  Speaker 2: BuzzFeed type of place. But I didn't know much about it,
• 8:00
  Speaker 2: and it took a little bit of a leap of
• 8:01
  Speaker 2: faith to go there. And now, obviously years later, everyone
• 8:04
  Speaker 2: knows what it is, but at the time I felt
• 8:07
  Speaker 2: like I was going to this small incubator startup.
• 8:10
  Speaker 3: Yeah, it's a risk.
• 8:11
  Speaker 2: And when I got there, I always was sort of
• 8:14
  Speaker 2: in touch with this guy from Hopkins who is a manager,
• 8:17
  Speaker 2: and around twenty seventeen, he said, you know, I can
• 8:19
  Speaker 2: start introducing you to different talent agents and we took
• 8:23
  Speaker 2: a few meetings with people who all seemed and this
• 8:26
  Speaker 2: was like two or three years into my time, they
• 8:28
  Speaker 2: all seemed to be like, it's time for you to go.
• 8:31
  Speaker 2: You know, we're ready to sign you now. And I
• 8:35
  Speaker 2: got really swept up in the excitement of it all.
• 8:37
  Speaker 2: I don't even think I had one hundred thousand subscribers
• 8:40
  Speaker 2: yet or one hundred thousand followers yet on Instagram, but
• 8:44
  Speaker 2: everyone seemed confident, if you leave, we'll be able to
• 8:46
  Speaker 2: make you more than your salary this year, and I
• 8:49
  Speaker 2: think I got.
• 8:49
  Speaker 3: Really excited by it.
• 8:50
  Speaker 2: So I started some of those early conversations and I
• 8:53
  Speaker 2: actually picked an agent that I wanted to sign with,
• 8:56
  Speaker 2: and I brought it to Refinery in end of twenty
• 8:58
  Speaker 2: seventeen early twenty eighteen and I was like just letting
• 9:02
  Speaker 2: you know, I'm not planning to leave, but I'm going
• 9:05
  Speaker 2: to sign with this agent, and Refinery twenty nine had
• 9:07
  Speaker 2: kind of a minor panic attack, and they were like, whoa, whoa,
• 9:12
  Speaker 2: who give us twenty four hours. We're going to come
• 9:15
  Speaker 2: back to you with a little bit of a counter
• 9:17
  Speaker 2: offer because we don't really want our internal talent to
• 9:20
  Speaker 2: be managed externally. So they regrouped, came back to me
• 9:23
  Speaker 2: and sort of offered obviously a raise, title change, and
• 9:27
  Speaker 2: then also told me that they were creating this new
• 9:30
  Speaker 2: internal talent program and they wanted me to be the
• 9:33
  Speaker 2: first internal employee who was signed to them, so basically
• 9:36
  Speaker 2: they would be my manager. And they were like, we
• 9:38
  Speaker 2: will bring you all these brand deals that you're talking about.
• 9:40
  Speaker 2: We'll start selling you to brands. And honestly, I just
• 9:43
  Speaker 2: didn't really understand the percentages at the time, but in
• 9:47
  Speaker 2: a standard agent or manager role, an agent or manager
• 9:50
  Speaker 2: would take somewhere from ten to twenty percent of the
• 9:53
  Speaker 2: creator's business. They were doing this weird thing where they
• 9:57
  Speaker 2: were giving me a rate card of what I was
• 9:59
  Speaker 2: worth to these and then they were actually doubling my
• 10:02
  Speaker 2: rate card and asking the brand for that larger sum,
• 10:05
  Speaker 2: which in effect means I was giving them fifty percent
• 10:09
  Speaker 2: of the rate that a brand was willing to pay.
• 10:11
  Speaker 2: And I didn't really realize it at first. I was
• 10:13
  Speaker 2: just like a raise of you know, a bonus, a
• 10:16
  Speaker 2: new title. I get to keep my job that I
• 10:18
  Speaker 2: want to keep, and I'm going to get brand deals.
• 10:20
  Speaker 3: I'll do it. And I did that with them.
• 10:22
  Speaker 2: For a couple of years, and it really wasn't until
• 10:25
  Speaker 2: I met with the agent who I wound up signing
• 10:27
  Speaker 2: with in twenty nineteen, who, by the way, I was
• 10:30
  Speaker 2: the first female agent I had met in this whole crowd,
• 10:33
  Speaker 2: and she was just really confident that I could excel
• 10:39
  Speaker 2: off of this platform. And actually, you know, she seemed
• 10:41
  Speaker 2: to be the first one that was like, we don't
• 10:43
  Speaker 2: need to abandon them. We can create a new contract
• 10:46
  Speaker 2: for you for twenty nineteen where you could still work
• 10:48
  Speaker 2: with them, but not exclusively. And I remember going into
• 10:52
  Speaker 2: that meeting in twenty nineteen, I just had this kind
• 10:55
  Speaker 2: of this different energy than I went in in twenty seventeen.
• 10:58
  Speaker 2: So instead of going in and saying I have this
• 11:00
  Speaker 2: agent and I is it okay if I sign I
• 11:03
  Speaker 2: just felt a lot more confident that if this was
• 11:06
  Speaker 2: the end of my journey, I felt good about it.
• 11:09
  Speaker 3: So I just came at the conversation with a different approach.
• 11:12
  Speaker 1: It seems like there was like it wasn't like, hey,
• 11:14
  Speaker 1: I'm waking up and leaving right like. It seems like
• 11:16
  Speaker 1: there was a little bit of like some sign some
• 11:19
  Speaker 1: build up trusts from others, like you know, in making
• 11:22
  Speaker 1: that really pivotal decision, Like it wasn't an overnight there's
• 11:25
  Speaker 1: a two year window of like thinking this through and
• 11:27
  Speaker 1: having that up plans as well, which I think is
• 11:30
  Speaker 1: important to like sure share that piece.
• 11:33
  Speaker 3: You know. You were like I'm ready, this is the end,
• 11:35
  Speaker 3: Like we're.
• 11:36
  Speaker 1: Good, we can we can move on. I feel good
• 11:38
  Speaker 1: about where I'm at. You had some proof to make
• 11:41
  Speaker 1: that decision.
• 11:41
  Speaker 2: And I essentially pitched it that way and was like,
• 11:44
  Speaker 2: if this is a no go for you, then I'm
• 11:46
  Speaker 2: happy to leave, but I would love to keep working
• 11:48
  Speaker 2: with you. And here's how I see it happening. Balls
• 11:51
  Speaker 2: in your court type of conversation.
• 11:53
  Speaker 3: I love that.
• 11:54
  Speaker 2: It was just kind of funny because it went from
• 11:56
  Speaker 2: them being like, hold, We're going to regroup and come
• 11:58
  Speaker 2: back to you to them being like like whatever, it takes,
• 12:02
  Speaker 2: we'll figure it out. We don't want you to just
• 12:04
  Speaker 2: leave any Nineteen wound up being this transitional year where
• 12:08
  Speaker 2: I actually I ended up getting a contract with Refinery
• 12:11
  Speaker 2: twenty nine to create sixteen videos in the year, and
• 12:15
  Speaker 2: the whole contract was more money than my whole salary.
• 12:19
  Speaker 1: Wow, you're like, yeh, wait, let's just pause. And because
• 12:22
  Speaker 1: this can be for anyone. When you advocate for yourself
• 12:27
  Speaker 1: and you're in a position of power that you may
• 12:29
  Speaker 1: not even know it, people will meet you where you
• 12:32
  Speaker 1: want to be met. And I just like love that
• 12:34
  Speaker 1: because we forget like you were ready to walk away
• 12:36
  Speaker 1: and put people in a position to be like, well,
• 12:39
  Speaker 1: oh magically there's budget or like batically and that happens
• 12:42
  Speaker 1: in negotiations all the time. Like one of the things
• 12:45
  Speaker 1: we teach our community is like there is power in silence,
• 12:48
  Speaker 1: and there is power in knowing when to walk away
• 12:50
  Speaker 1: in that negotiation. And like you kind of entered with
• 12:53
  Speaker 1: that energy of being able to not have the fear.
• 12:56
  Speaker 1: You weren't like I need to say like keep me.
• 12:58
  Speaker 1: You were like I'm ready, and it almost like energetically
• 13:01
  Speaker 1: shifted the conversation where people were going to.
• 13:03
  Speaker 3: Give you more for sixteen videos than you made in
• 13:05
  Speaker 3: a year, exactly.
• 13:07
  Speaker 2: And it's you know, it's a hard thing to say
• 13:08
  Speaker 2: because obviously not everyone is in a position where money
• 13:12
  Speaker 2: is not their number one driving force. But I have
• 13:15
  Speaker 2: been feeling recently, just especially in my business, with the
• 13:19
  Speaker 2: volume of offers we get and the amount of offers
• 13:21
  Speaker 2: we turn down, and the fact that truly money is
• 13:25
  Speaker 2: not my number one driving factor of why I would
• 13:28
  Speaker 2: take or wouldn't take a deal. And there is no
• 13:31
  Speaker 2: better feeling and no more power than a person can
• 13:34
  Speaker 2: have when they just don't need your money, Like I
• 13:37
  Speaker 2: do not need your money from a brand. So I'm
• 13:39
  Speaker 2: the one who gets to decide if I want to
• 13:40
  Speaker 2: do this. When we're talking and having conversation and I'm
• 13:43
  Speaker 2: trying to pitch myself to be your creator to work with, I.
• 13:46
  Speaker 3: Don't even need the deal.
• 13:47
  Speaker 2: It's like, if you want me, I'm here and I'm
• 13:49
  Speaker 2: happy to make a great piece of content for you,
• 13:50
  Speaker 2: but I'm not begging.
• 13:51
  Speaker 3: For this partnership. And that energy changes everything definitely.
• 13:55
  Speaker 1: And also when you get to and I think for
• 13:58
  Speaker 1: some people that are starting, they're like, well, money is
• 14:00
  Speaker 1: a factor, but so is your integrity in the long run, right,
• 14:04
  Speaker 1: and also like what price point does that have? Like
• 14:07
  Speaker 1: we could say yes to partnerships or things but then
• 14:10
  Speaker 1: pay the cost for them later in intangible ways, so
• 14:14
  Speaker 1: you know, people and negotiations can sense that, not desperation,
• 14:18
  Speaker 1: but like there's there's a difference in being kind and
• 14:21
  Speaker 1: warm and like saying we'd love to make this happen,
• 14:23
  Speaker 1: you know, let's me bored and then also being like,
• 14:26
  Speaker 1: but if it's not fit within my authentic voice or
• 14:29
  Speaker 1: things that, you know, I need to make this move
• 14:30
  Speaker 1: forward or I.
• 14:31
  Speaker 3: Don't want to run at a loss. How about that?
• 14:33
  Speaker 1: Like we all have businesses, and we all have mouth
• 14:36
  Speaker 1: to feeds and people to you know, on staff or
• 14:38
  Speaker 1: salary or wherever we're at. Sometimes it's okay to be like,
• 14:41
  Speaker 1: you know what, this is actually going to make our
• 14:43
  Speaker 1: company run at a loss, Like if we counch the numbers,
• 14:46
  Speaker 1: like it's just not a good decision, you know something
• 14:49
  Speaker 1: you know moving forward. So I think that's I love that,
• 14:51
  Speaker 1: and I love that you were able to kind of
• 14:53
  Speaker 1: carry that confidence also at the very beginning of your career.
• 14:56
  Speaker 1: So once you left and you were able to really
• 15:00
  Speaker 1: go all in on YouTube, you know, I kind of
• 15:02
  Speaker 1: want to bring it to current day because I do
• 15:05
  Speaker 1: think that YouTube potentially, you know, every platform changes and
• 15:09
  Speaker 1: I'm sure there's things that you learned at the beginning
• 15:11
  Speaker 1: versus now. There are so many people listening in right
• 15:14
  Speaker 1: now that want to start YouTube in twenty twenty six,
• 15:17
  Speaker 1: and they have a hesitation Did I miss the boat?
• 15:20
  Speaker 3: Am I too late? Is it a good time to start?
• 15:22
  Speaker 1: And I think we feel that about any platform, like
• 15:25
  Speaker 1: there's this fear that we miss something and you're on
• 15:28
  Speaker 1: the ground, you're in the.
• 15:30
  Speaker 3: Thick of the YouTube world.
• 15:31
  Speaker 1: Tell us like if someone's YouTube curious today, you know,
• 15:36
  Speaker 1: is this a good time to get started? And what
• 15:38
  Speaker 1: does a YouTube landscape look like now versus maybe it
• 15:41
  Speaker 1: was before.
• 15:42
  Speaker 2: First of all, YouTube continues, It's it's kind of been
• 15:45
  Speaker 2: a crazy platform to monitor because it just continues to
• 15:48
  Speaker 2: be a big deal and it continues to be a
• 15:51
  Speaker 2: place that people recognize month after month. I need to
• 15:55
  Speaker 2: get there and there still has it to this point
• 15:57
  Speaker 2: been a moment where it's been like okay, shops closed,
• 15:59
  Speaker 2: there's no more, and it just keeps expanding. And I
• 16:02
  Speaker 2: think with the shifting media landscape, you know, I've read
• 16:04
  Speaker 2: so many articles about how YouTube is the future of
• 16:07
  Speaker 2: TV and this is where future streaming content is going
• 16:11
  Speaker 2: to be. And people are now the stewards of their
• 16:14
  Speaker 2: own shows and their own formats and this is where
• 16:16
  Speaker 2: to be. But it's not even just people, it's even
• 16:19
  Speaker 2: brands are starting to recognize that having an organic presence
• 16:22
  Speaker 2: on YouTube is valuable, and I think a little part
• 16:25
  Speaker 2: of that is actually just having some insider knowledge from
• 16:28
  Speaker 2: people at Google and YouTube. I think a big part
• 16:31
  Speaker 2: of that is actually the shifting AI landscape and the
• 16:35
  Speaker 2: fact that brands are kind of recognizing now that when
• 16:38
  Speaker 2: these AI servers are talking to people and scraping the
• 16:42
  Speaker 2: Internet for data, they actually can't scrape Instagram or TikTok
• 16:47
  Speaker 2: for information about brands, so they're scraping YouTube, and brands
• 16:51
  Speaker 2: are like, we have to put our information on YouTube.
• 16:54
  Speaker 2: So even if for a brand that just means taking
• 16:56
  Speaker 2: all the short form content they're putting on Instagram and
• 16:58
  Speaker 2: TikTok and putting it on youtub tub shorts, they're giving
• 17:01
  Speaker 2: their brand so much more amplification possibility. But it truly
• 17:05
  Speaker 2: continues for creators to be this platform where I think
• 17:09
  Speaker 2: people are just like mad rushing over and I feel
• 17:12
  Speaker 2: there's you know, as you know, I teach a course
• 17:15
  Speaker 2: about YouTube. I teach a course called Launcher Dream YouTube Series,
• 17:18
  Speaker 2: and I have this group of mostly aspiring creators. Some
• 17:22
  Speaker 2: of them are small brands, most are aspiring content creators
• 17:26
  Speaker 2: in all different niches who have essentially been watching YouTube
• 17:29
  Speaker 2: for years and kind of know they should be there.
• 17:32
  Speaker 2: Maybe people have told them you should be on YouTube,
• 17:34
  Speaker 2: you should make a series, you should start on a show.
• 17:36
  Speaker 2: Maybe they've always wanted to have their own show, and
• 17:39
  Speaker 2: they just don't know realistically or practically what to do
• 17:42
  Speaker 2: or how to create the best show. And that's what
• 17:44
  Speaker 2: the course is about. It takes people from format an idea,
• 17:48
  Speaker 2: teaching them how to actually structure a YouTube format so
• 17:52
  Speaker 2: that it's a successful format and dissecting what that means.
• 17:56
  Speaker 2: So it really takes people on the whole journey and
• 17:59
  Speaker 2: teaches them in two months everything I know about YouTube
• 18:02
  Speaker 2: from being on it for over a decade.
• 18:04
  Speaker 1: Yeah, and I know that something you probably can't share
• 18:07
  Speaker 1: on a quick you know, podcast interview. You can't share
• 18:10
  Speaker 1: seven week or eight week program in that. But for
• 18:12
  Speaker 1: to give some people some stuff to walk away with now,
• 18:15
  Speaker 1: like in terms of you know, YouTube growth or strategies, like,
• 18:19
  Speaker 1: you know, people have questions like can I should I
• 18:21
  Speaker 1: be niching down immediately? Should I, you know, experiment and
• 18:25
  Speaker 1: try different things, or you know, what's some of the
• 18:28
  Speaker 1: equipment that I need to film? Like what are some
• 18:30
  Speaker 1: nuggets that you can give us? Just right off the bat.
• 18:33
  Speaker 1: You get people some actionable you know, some action so
• 18:35
  Speaker 1: that they can get excited about starting YouTube and you know,
• 18:39
  Speaker 1: seeing it grow this year for them totally.
• 18:41
  Speaker 2: First and foremost, I think you have to analyze where
• 18:43
  Speaker 2: you are on other platforms because many people in my
• 18:46
  Speaker 2: course have three hundred, four hundreds and hundred thousand Instagram
• 18:50
  Speaker 2: followers and now they're starting on YouTube. So their series
• 18:53
  Speaker 2: and what they can really do looks a lot different
• 18:55
  Speaker 2: from someone who's starting with no audience. I keep telling
• 18:58
  Speaker 2: those people, you could do a log series, you could
• 19:00
  Speaker 2: do a day in the life, you could do something
• 19:03
  Speaker 2: super just about you and your life, because people already care.
• 19:06
  Speaker 2: And then you have this hundreds of thousands of people
• 19:08
  Speaker 2: in this audience to drive them immediately, you'll probably will
• 19:11
  Speaker 2: be able to take all of your viral content from
• 19:14
  Speaker 2: your short form, pop it on YouTube shorts, unlock monetization
• 19:18
  Speaker 2: in ten days, and be ready to go. But other
• 19:20
  Speaker 2: people they're like, I have one person in the course
• 19:23
  Speaker 2: who has four Instagram followers. So when you're that kind
• 19:26
  Speaker 2: of person, you really have to treat the creation of
• 19:29
  Speaker 2: your YouTube series almost like you're designing a TV show.
• 19:33
  Speaker 2: And I like to give examples of TV shows that
• 19:36
  Speaker 2: have very rigid formats that people come back to. And
• 19:38
  Speaker 2: by the way, this doesn't have to mean you have
• 19:40
  Speaker 2: a crew and cameras and lights. I actually am teaching
• 19:43
  Speaker 2: people how to shoot everything on a phone with natural
• 19:46
  Speaker 2: window light and with a lava layer from Amazon, because
• 19:49
  Speaker 2: once you invest in this course, I'm not expecting you
• 19:51
  Speaker 2: to invest in a production crew. Yeah, but I think
• 19:54
  Speaker 2: YouTube accepts the quote lower touch, raw look of things.
• 19:58
  Speaker 2: It's less about how high quality is your content and
• 20:01
  Speaker 2: more about can we see it clearly, can we hear
• 20:03
  Speaker 2: it clearly? And what is the format here? So identifying
• 20:06
  Speaker 2: a format. Looking at a show like Try Living with
• 20:08
  Speaker 2: Lucy or Lucy for Hire are good examples because these
• 20:11
  Speaker 2: are just repeatable. We've had multiple seasons of the same show.
• 20:14
  Speaker 2: It's the same format. Every episode looks and is structured
• 20:17
  Speaker 2: the same but has a different topic, and there's just
• 20:21
  Speaker 2: a lot of set up, a lot of the course
• 20:23
  Speaker 2: is about identifying your niche and your audience and who
• 20:27
  Speaker 2: are you trying to reach, who are you trying to be,
• 20:29
  Speaker 2: what's your tone, coming up with your idea for a series.
• 20:32
  Speaker 2: Then of course when it comes to the production, there's
• 20:36
  Speaker 2: like all the background stuff of learning how to shoot
• 20:39
  Speaker 2: and learning how to edit, which I highly recommend people,
• 20:41
  Speaker 2: especially for long form.
• 20:42
  Speaker 3: You're going to have to do that on the computer.
• 20:44
  Speaker 3: We're not editing on TikTok or on edits.
• 20:46
  Speaker 2: You need to learn either cap cut Desktop or ideally
• 20:49
  Speaker 2: like Adobe Premiere or Final Cut Pro or something that
• 20:52
  Speaker 2: is a more seasoned editing software so you can add
• 20:55
  Speaker 2: music and sound effects and graphics, text, you know, layer
• 21:00
  Speaker 2: b roll, montages. Then we kind of move into treating
• 21:04
  Speaker 2: your platform like it's a TV network.
• 21:06
  Speaker 3: So what do people do?
• 21:07
  Speaker 2: They say, new episodes coming out Tuesday at nine am.
• 21:11
  Speaker 2: You tell your audience when you're coming back. If you're
• 21:13
  Speaker 2: going to miss a week, you let them know in
• 21:14
  Speaker 2: the community tab no new episode this week.
• 21:16
  Speaker 3: This is what's going on. You keep your audience in
• 21:19
  Speaker 3: the loop.
• 21:20
  Speaker 2: You, of course create all of your content and get
• 21:23
  Speaker 2: the longest shelf life out of it by not just
• 21:26
  Speaker 2: creating content on YouTube, hitting posts and hoping that it
• 21:29
  Speaker 2: reaches the right people, but creating a robust content strategy
• 21:32
  Speaker 2: plan on all of your other platforms, even if you
• 21:35
  Speaker 2: don't have a lot of followers to immediately drive people
• 21:37
  Speaker 2: to the YouTube video. The YouTube algorithm is pretty I
• 21:41
  Speaker 2: mean there are moments where things get picked up in
• 21:43
  Speaker 2: the algorithm months later, but it is pretty much like
• 21:46
  Speaker 2: the first twenty four to forty eight hours of your
• 21:48
  Speaker 2: video going live, how it performs is how it's going
• 21:51
  Speaker 2: to perform.
• 21:52
  Speaker 3: And if you're driving a lot of.
• 21:53
  Speaker 2: Clicks and a lot of people and a lot of
• 21:55
  Speaker 2: watch time in those early minutes or hours, your video
• 21:58
  Speaker 2: will be way healthier in the long run, and it
• 22:00
  Speaker 2: just goes on and on.
• 22:01
  Speaker 3: Yeah, I love this.
• 22:02
  Speaker 1: I'm really pumped about this idea of like the signature series,
• 22:06
  Speaker 1: especially because what you said about this repeatable format. It
• 22:09
  Speaker 1: takes the burden off the creator to have to always
• 22:12
  Speaker 1: like be thinking and creating. It's like, this is our format,
• 22:15
  Speaker 1: plug and chug, this is a business like, let's keep
• 22:17
  Speaker 1: it moving. Because one of the things so many creators
• 22:19
  Speaker 1: run into is ideas like we all have them, and
• 22:22
  Speaker 1: then it's overwhelming and you're like all over the place,
• 22:24
  Speaker 1: versus if you have like this repeatable format that people
• 22:27
  Speaker 1: kind of get cozy and comfy. It's like if Gray's
• 22:29
  Speaker 1: Anatomy had like a bunch of different styles, you would
• 22:31
  Speaker 1: feel like really out.
• 22:33
  Speaker 3: Of whack, right totally.
• 22:35
  Speaker 1: I remember, like back when we started YouTube, you know,
• 22:37
  Speaker 1: seven years ago, eight years ago, it was a really
• 22:40
  Speaker 1: big search game. So like, you know, all the gurus
• 22:43
  Speaker 1: back then were like, it's all about search, Like you
• 22:45
  Speaker 1: want to create videos that are searchable, right, what are
• 22:47
  Speaker 1: people searching?
• 22:48
  Speaker 3: And then create content that fits that search. Do you
• 22:51
  Speaker 3: find with like.
• 22:52
  Speaker 1: Signature series and things of this nature that search is
• 22:56
  Speaker 1: still front and center in terms of like ideation, so
• 23:00
  Speaker 1: you know, people.
• 23:01
  Speaker 3: Actually going in and seeing like, hey.
• 23:03
  Speaker 1: Is this a topic anyone even cares about, versus like
• 23:05
  Speaker 1: this is me like wanting to do something because, like
• 23:08
  Speaker 1: you said, the people that have millions of followers or
• 23:10
  Speaker 1: hundreds of thousands, they're in a different lead. Like you
• 23:12
  Speaker 1: can blog, you can do whatever. People already interested. But
• 23:14
  Speaker 1: that day one creed or the one that's just getting started.
• 23:17
  Speaker 1: You know, there's there's always this idea of search being
• 23:20
  Speaker 1: at the forefront. Is that still true nowadays in terms
• 23:23
  Speaker 1: of just the ideation process.
• 23:25
  Speaker 2: Yeah, so I will get into search and just to
• 23:27
  Speaker 2: piggyback on one thing you said first, because I feel
• 23:29
  Speaker 2: it in my bones. I think people really get nervous
• 23:33
  Speaker 2: about the signature series because they feel like they're committing
• 23:36
  Speaker 2: to this one thing that what if I don't want
• 23:38
  Speaker 2: to do that forever, or what if this isn't the
• 23:40
  Speaker 2: perfect idea, and they get really hung up on I
• 23:42
  Speaker 2: need to pick the perfect idea or I need to
• 23:44
  Speaker 2: pick something that's like, what is my niche? And they're
• 23:46
  Speaker 2: all in their head when really the whole goal of
• 23:48
  Speaker 2: the course at least is we're giving you a series
• 23:51
  Speaker 2: that you are committing to for at least three months
• 23:54
  Speaker 2: and at least one episode a week for three months.
• 23:56
  Speaker 2: That is what ten to twelve episodes. Once you're done
• 23:59
  Speaker 2: with that, you don't have to keep doing this forever.
• 24:01
  Speaker 2: The goal is to get you thinking like a creator
• 24:03
  Speaker 2: and acting like a creator and producing a series like
• 24:05
  Speaker 2: a creator, and then you can always change course. And
• 24:09
  Speaker 2: the fact that you had this one series that you
• 24:11
  Speaker 2: did ten episodes of and exhausted is a great thing
• 24:14
  Speaker 2: to just be in the background of your channel. So
• 24:15
  Speaker 2: I want to remind people coming up with your idea.
• 24:18
  Speaker 2: It's more so for the practice of coming up with
• 24:21
  Speaker 2: an idea and sticking to it, not picking your dream,
• 24:23
  Speaker 2: you know, like.
• 24:24
  Speaker 1: Building your whole future, like you're not getting a tattoo here,
• 24:27
  Speaker 1: You're just building exactly.
• 24:29
  Speaker 3: That's a perfect analogy.
• 24:30
  Speaker 2: And now on to search a big part of you know,
• 24:33
  Speaker 2: we do spend an entire week in the course diving
• 24:36
  Speaker 2: into when it comes to uploading your content, how to
• 24:39
  Speaker 2: properly optimize it using a CEO, what you're titling it,
• 24:43
  Speaker 2: what you're putting on the thumbnail, what you're writing in
• 24:45
  Speaker 2: the description box. I use a plug in tool on
• 24:48
  Speaker 2: my Instagram that is like a Google Chrome plug in
• 24:51
  Speaker 2: that gives me a lot of AI insights about how
• 24:53
  Speaker 2: well SEO optimized.
• 24:55
  Speaker 3: My title is you know all that.
• 24:57
  Speaker 2: It gives me examples of description boxes I can use
• 25:00
  Speaker 2: that have a lot of keywords in it, and it
• 25:02
  Speaker 2: is pulling from the competition score.
• 25:04
  Speaker 3: And then when I put my se in.
• 25:06
  Speaker 1: We use vid iq for that for our channel. I
• 25:09
  Speaker 1: don't know if you recommend a different tool.
• 25:11
  Speaker 3: Vidiq is the one I use as well. Okay, yeah,
• 25:13
  Speaker 3: me too. And they also have like a vid Iq
• 25:16
  Speaker 3: Academy with.
• 25:17
  Speaker 1: You know and I always like get into it and
• 25:19
  Speaker 1: then I fall off, and then I get into my
• 25:21
  Speaker 1: call off because I'm like, oh, I should be looking
• 25:22
  Speaker 1: at it more. But then you know, we just kind
• 25:24
  Speaker 1: of get into our zones.
• 25:25
  Speaker 3: But yeah, I mean, I also think you can get
• 25:28
  Speaker 3: lost in the SEO world.
• 25:30
  Speaker 2: And the truth is even people at YouTube, like I've
• 25:32
  Speaker 2: had YouTube partners from YouTube and Google that will tell
• 25:36
  Speaker 2: you there's no they don't do any teaching or any
• 25:39
  Speaker 2: courses within YouTube about SEO or about titling or whatever
• 25:43
  Speaker 2: because they don't want people to think that there's like
• 25:46
  Speaker 2: a code you can craft.
• 25:47
  Speaker 3: A magic yeah you know something. Yeah, there's not.
• 25:49
  Speaker 2: And no matter how perfectly optimize your video is, even
• 25:53
  Speaker 2: if the viviq score is you have a one hundred
• 25:55
  Speaker 2: on this video, that doesn't mean it's going viral.
• 25:57
  Speaker 3: Yeah, I'm sure many people will know that.
• 25:59
  Speaker 2: I've also had videos that have had pretty poor vidq
• 26:02
  Speaker 2: scores and then they're my most viral content. So algorithms
• 26:06
  Speaker 2: are unpredictable. You can't really know. That said, I think
• 26:09
  Speaker 2: we can all be smart about how we title content.
• 26:12
  Speaker 2: And one of the things I like to think about
• 26:14
  Speaker 2: is instead of just a flashy title that sounds like
• 26:17
  Speaker 2: it would be an article name on a refinery twenty
• 26:20
  Speaker 2: nine dot com. What are the words people are actually
• 26:22
  Speaker 2: searching to get that answer? So, for example, I have
• 26:25
  Speaker 2: a client that was going to make a video that
• 26:28
  Speaker 2: is about like the forget what you think you know
• 26:30
  Speaker 2: about maternal instincts, Let me teach you, like why people
• 26:34
  Speaker 2: are so concerned if they're good whether or not they're
• 26:36
  Speaker 2: going to be a good mom. And she was going
• 26:38
  Speaker 2: to title it something like forget what you think you
• 26:40
  Speaker 2: know about maternal instincts? And I was like, is anyone
• 26:43
  Speaker 2: going to YouTube and typing in those words? No, But
• 26:45
  Speaker 2: what people are maybe typing in is will I be
• 26:47
  Speaker 2: a good mother? That's a way better title for your video.
• 26:50
  Speaker 2: And then if you depending on how big your brand is,
• 26:53
  Speaker 2: if you want it also in the title of the video,
• 26:56
  Speaker 2: you know, you could put one of those like bars
• 26:58
  Speaker 2: and then write your branding name. Yeah, yeah, forget what
• 27:01
  Speaker 2: you know? Or like have her whatever her brand name
• 27:03
  Speaker 2: is on Instagram where she has two hundred thousand followers,
• 27:05
  Speaker 2: like pop that up. After that, I have a client
• 27:08
  Speaker 2: who is like a food blogger in a specific city,
• 27:11
  Speaker 2: and she was trying to figure out what to call
• 27:13
  Speaker 2: her series and I was like, I think you should
• 27:15
  Speaker 2: just call it by your name because people are probably
• 27:17
  Speaker 2: searching that on YouTube and they're not finding anything.
• 27:20
  Speaker 3: And her name is very.
• 27:21
  Speaker 2: Keyword, loaded with where she lives and what she does,
• 27:24
  Speaker 2: so I love that.
• 27:25
  Speaker 1: So it's like thinking a little bit like again the user,
• 27:28
  Speaker 1: how are people using this tool versus you know, off
• 27:32
  Speaker 1: the off the cuff, right? And again I think once
• 27:34
  Speaker 1: you treat it as a business versus a hobby. You guys,
• 27:37
  Speaker 1: we all know this here at Sidewalker when we when
• 27:40
  Speaker 1: we make a commitment to a business, now we're being
• 27:42
  Speaker 1: intentional in things like titles and in things like just
• 27:46
  Speaker 1: kind of taking that effort and energy. So how important
• 27:49
  Speaker 1: are thumbnails? Like one of the things we've done is
• 27:52
  Speaker 1: we'll make our titles really see you friendly and whatever,
• 27:56
  Speaker 1: and then on the thumbnail maybe you something completely did it.
• 27:59
  Speaker 3: Like get what you know? Speaking of whatever you know,
• 28:02
  Speaker 3: I've heard crazy.
• 28:03
  Speaker 1: Rumors that so many YouTubers pay so much for thumbnail
• 28:07
  Speaker 1: optimization because that is what decides to click through and
• 28:10
  Speaker 1: that decides what you know, people actually watch it or not.
• 28:14
  Speaker 1: Are you like obsessive and really intentional with thumbnails? Is
• 28:18
  Speaker 1: that like a really important piece for you in terms
• 28:21
  Speaker 1: of prioritization. I know you probably can't be like yes
• 28:24
  Speaker 1: versus no, but like I guess I'm trying to dig like,
• 28:26
  Speaker 1: is the thumbnail myth reel in the sense of, like
• 28:29
  Speaker 1: we really need to love on our thumbnails and test
• 28:31
  Speaker 1: and be intense about them because they're they're that important.
• 28:35
  Speaker 2: Once again, I think it's kind of like the SEO
• 28:38
  Speaker 2: where your thumbnail is not gonna save you. Yeah, your
• 28:41
  Speaker 2: thumbnail is if you have a perfect video thumbnail and
• 28:45
  Speaker 2: then people click in. I think there's a lot to
• 28:48
  Speaker 2: be said about first of all, Okay, let me backtrack.
• 28:51
  Speaker 2: The way I think about a thumbnail is it's your
• 28:53
  Speaker 2: second chance at getting people to click if your title
• 28:55
  Speaker 2: didn't work, they have one more visual option. And I
• 28:58
  Speaker 2: like to think about the two where in tandem. So
• 29:00
  Speaker 2: you would never put the same words on your thumbnail
• 29:03
  Speaker 2: that you put on your title, because you've already shown
• 29:05
  Speaker 2: them what's in the title. You got to give them
• 29:07
  Speaker 2: something else. So if you do title the video, will
• 29:08
  Speaker 2: I be a good mother? Maybe the thumbnail is forget
• 29:11
  Speaker 2: what you think you know about motherhood. That's a good
• 29:13
  Speaker 2: example of using too kind of somewhat of a hooky
• 29:17
  Speaker 2: way to get people to click.
• 29:18
  Speaker 3: Oh what do I think? I know? I have to know,
• 29:20
  Speaker 3: let me click in.
• 29:21
  Speaker 2: Where I would avoid being crazy with the thumbnails is that,
• 29:25
  Speaker 2: first of all, to have a thumbnail that is just
• 29:27
  Speaker 2: so click baity and there's so much shock factor that
• 29:31
  Speaker 2: people are like, I have to click in. You better
• 29:34
  Speaker 2: hope that your video delivers what you've lured them in
• 29:37
  Speaker 2: with with that thumbnail. So there are so many ways
• 29:40
  Speaker 2: to get people in on a thumbnail. I now host
• 29:43
  Speaker 2: a podcast it's very much about taboo topics. I could
• 29:46
  Speaker 2: put every I could make every thumbnail. You'll never believe
• 29:49
  Speaker 2: what this person said, or something that's just so flashy
• 29:52
  Speaker 2: that people will say I have to click. But then
• 29:54
  Speaker 2: I'm serving them an hour long video where they're not
• 29:56
  Speaker 2: going to find that immediately, and even when they do
• 29:58
  Speaker 2: find it, it's not that it's chattering, and that is
• 30:02
  Speaker 2: going to harm the trust that my audience has, the
• 30:06
  Speaker 2: watch time that people actually, the retention rate of the video,
• 30:09
  Speaker 2: and a lot of other factors on my channel are
• 30:11
  Speaker 2: going to be harmed from that. So to a degree,
• 30:14
  Speaker 2: I would use the thumbnail to give your audience a
• 30:17
  Speaker 2: second chance, But always think, is what I'm saying in
• 30:20
  Speaker 2: here kind of readily available in the video and something
• 30:23
  Speaker 2: that they will feel satisfied after they watch.
• 30:26
  Speaker 1: Yeah, and not like in minute ten, right, like you're like,
• 30:29
  Speaker 1: so we're like we get there, we open and then
• 30:32
  Speaker 1: you're like having a pina colada and you'll wait what
• 30:34
  Speaker 1: Like So I.
• 30:35
  Speaker 3: Love how you do that.
• 30:36
  Speaker 2: By the way, maybe you start your video and say,
• 30:39
  Speaker 2: I know you all clicked in because of this thumbnail
• 30:41
  Speaker 2: and I'm going to show you that at ten minutes
• 30:43
  Speaker 2: and forty nine seconds, so stay tuned, like maybe you
• 30:46
  Speaker 2: just it's all goes back to.
• 30:47
  Speaker 3: Keeping them informed and not tricking. People love that.
• 30:51
  Speaker 1: That's super cool because the way you're really saying is
• 30:54
  Speaker 1: you got title second Chance thumbnail and then they click
• 30:56
  Speaker 1: and watch and then here you are deliver time baby.
• 31:00
  Speaker 3: So one thing what I.
• 31:01
  Speaker 1: Love Lucy about like what you're doing and kind of
• 31:04
  Speaker 1: and maybe it comes from your refinery days or just
• 31:07
  Speaker 1: in your business you know acumen in general, but I
• 31:10
  Speaker 1: love your positioning as a media company. I work with
• 31:13
  Speaker 1: tons of influencers, you know, of all levels, and I
• 31:16
  Speaker 1: feel like you've really have this this really nailed end.
• 31:20
  Speaker 1: Even on your work with Me page, it's like you
• 31:22
  Speaker 1: know the process like onboarding you know, like our media team,
• 31:26
  Speaker 1: Like it really does. Even if you are a big, big,
• 31:29
  Speaker 1: big team, or if you're one or two people, the
• 31:31
  Speaker 1: way you present is as exactly that, like media team, trustworthy,
• 31:36
  Speaker 1: this is a business, this is safe, right. And I
• 31:39
  Speaker 1: think it's such an example for so many creators. Like everything,
• 31:43
  Speaker 1: you're like, we're producing it a season. Like you're not
• 31:45
  Speaker 1: thinking like, oh, I'm talking about what I like, You're like, no,
• 31:48
  Speaker 1: this is a season. Like you're a director of a
• 31:51
  Speaker 1: season and there's twelve episodes and we're launching it, and
• 31:54
  Speaker 1: like you positioned as a media team and not just
• 31:56
  Speaker 1: like a solo creator, right. And I think that that
• 31:59
  Speaker 1: is a really powerful shift for people to enter in
• 32:04
  Speaker 1: How did you enter like solo creator one person? You know, yeah,
• 32:09
  Speaker 1: me and my telemanager me, and this to kind of
• 32:11
  Speaker 1: scaling it or building that team and kind of getting
• 32:14
  Speaker 1: into the hat of you know, I'm not just an
• 32:17
  Speaker 1: influencer or a YouTuber like you're getting Lucyfink media, you know,
• 32:23
  Speaker 1: like now we're building it into this production company.
• 32:25
  Speaker 2: So first and foremost, I want to call out that
• 32:28
  Speaker 2: I don't think every person who's an influencer or a
• 32:32
  Speaker 2: creator even.
• 32:34
  Speaker 3: Wants to build a media company.
• 32:36
  Speaker 2: And so I know a lot of creators who have
• 32:38
  Speaker 2: way more followers than I have, do a lot bigger
• 32:40
  Speaker 2: and better brand deals than I'm doing, and are earning
• 32:43
  Speaker 2: more money than I'm doing, and they don't have anyone.
• 32:45
  Speaker 2: Maybe they have a social media assistant, and they are
• 32:48
  Speaker 2: happy and feel good, and that's a way to do it.
• 32:51
  Speaker 2: When I started and when I actually started Lucy Think Media,
• 32:54
  Speaker 2: which was in twenty nineteen, when I left Refinery, I
• 32:57
  Speaker 2: had one social media assistant, and I almost was stepping
• 33:02
  Speaker 2: into this role of I'm running a media company before
• 33:04
  Speaker 2: I was actually running a media company. So I was
• 33:07
  Speaker 2: referring to myself as we over here at Luciving Media
• 33:10
  Speaker 2: when it was literally just me and like an eighteen
• 33:13
  Speaker 2: year old girl who was in my New York City
• 33:15
  Speaker 2: apartment helping me take photos, And I remember just feeling
• 33:20
  Speaker 2: so confident that I saw what Refinery twenty nine was doing.
• 33:23
  Speaker 2: And you know, I don't necessarily have the exact same ambitions.
• 33:27
  Speaker 2: I'm not starting a website where I'm going to be
• 33:28
  Speaker 2: publishing blogs and articles and doing everything like that. And
• 33:31
  Speaker 2: I also don't have the interest in using my platform
• 33:35
  Speaker 2: the way Refinery did, where they had like ten hosts
• 33:37
  Speaker 2: who were creating stuff. I'm not going to be bringing
• 33:39
  Speaker 2: other people into my company right at least right now.
• 33:42
  Speaker 3: But my plan is to operate just like that.
• 33:45
  Speaker 2: And I feel that I have an entrepreneurial mindset that
• 33:49
  Speaker 2: comes naturally. So maybe some other influencer is like, I'm
• 33:52
  Speaker 2: good just doing this by myself. I don't want to
• 33:54
  Speaker 2: manage a team. I for whatever reason, was feeling called
• 33:58
  Speaker 2: to build things out in a way that required me
• 34:01
  Speaker 2: to have a team. And so if I go from
• 34:02
  Speaker 2: twenty nineteen to today, then had I actually just wrote a
• 34:06
  Speaker 2: newsletter about this. So I have a paid newsletter called
• 34:08
  Speaker 2: Creator Confidential, where I share really insider money industry information
• 34:13
  Speaker 2: that I feel I cannot post publicly on Instagram. So
• 34:17
  Speaker 2: it's ten dollars a month, and there's two highly valuable
• 34:19
  Speaker 2: articles that come out each month, and one of them
• 34:23
  Speaker 2: I just wrote about breaks down how in twenty nineteen
• 34:26
  Speaker 2: I had one social media assistant and in twenty twenty
• 34:29
  Speaker 2: six there are twenty plus people, probably twenty people every
• 34:34
  Speaker 2: day and then plus or minus three or four that
• 34:36
  Speaker 2: are involved in Lucy Think Media. And by the way,
• 34:38
  Speaker 2: these are not twenty people who have a full time salary.
• 34:41
  Speaker 2: One of them has a full time salary. The other
• 34:44
  Speaker 2: nineteen of them are either part of a management team,
• 34:48
  Speaker 2: an agency, a podcast network, brand partnership, commission roles, and
• 34:53
  Speaker 2: then some others are more retainer roles where it's like
• 34:56
  Speaker 2: a contractor to do various things, but it happens on
• 34:59
  Speaker 2: a recurring basis paid every month. And so now it's
• 35:02
  Speaker 2: at this place where there are twenty people, and one
• 35:03
  Speaker 2: of my employees is a director of operations who manages
• 35:07
  Speaker 2: a lot of these people because I can't I need
• 35:09
  Speaker 2: to be the creative one, so she's the one who's
• 35:12
  Speaker 2: managing them. And so it has been a real transition
• 35:15
  Speaker 2: and the way you're what you're seeing on the website,
• 35:18
  Speaker 2: that was also a major to actually build the website
• 35:22
  Speaker 2: and get it up and running and looking the way
• 35:23
  Speaker 2: it does was a major financial investment that I want
• 35:27
  Speaker 2: to call out to people I didn't actually take until
• 35:30
  Speaker 2: the business was successful.
• 35:31
  Speaker 3: I think a lot of people spend time on I
• 35:33
  Speaker 3: need my.
• 35:34
  Speaker 2: Website to be perfect before I've even launched my product.
• 35:37
  Speaker 3: I could go on.
• 35:38
  Speaker 1: Like, don't set me off on this, because it's like
• 35:41
  Speaker 1: sometimes people will do anything but the work, Like Brandy
• 35:45
  Speaker 1: Logo like media kit website.
• 35:48
  Speaker 3: I'm like, where's the content? Where is the content? And
• 35:50
  Speaker 3: I'm not trying to target y'all.
• 35:51
  Speaker 1: Listening, you know comes from like a place of love.
• 35:53
  Speaker 1: But so and my you know, my students and my
• 35:55
  Speaker 1: clients will lock on me.
• 35:56
  Speaker 3: They're like, oh my god, that's me. They'll do anything
• 35:59
  Speaker 3: anything but the content. You know, they'll build the website
• 36:02
  Speaker 3: and the build up thing. It's like girlfriends.
• 36:05
  Speaker 2: You don't know why they're doing it because I have
• 36:09
  Speaker 2: a I've thoughts about this. I think people do that
• 36:12
  Speaker 2: because there's this real fear of actually doing the hard
• 36:18
  Speaker 2: things and potentially finding out after you do them and
• 36:22
  Speaker 2: after you give it your all, that it might not
• 36:24
  Speaker 2: be working. And I think people are so afraid of
• 36:27
  Speaker 2: that happening that they are in education mode and they're
• 36:30
  Speaker 2: like procrastinating, saying, I still need to learn more before
• 36:33
  Speaker 2: I start so that it's perfect, when in reality, it's
• 36:37
  Speaker 2: like the fear of the shame of it not working,
• 36:39
  Speaker 2: or the fear of what if I actually give it
• 36:41
  Speaker 2: my own, then this doesn't work out for me.
• 36:43
  Speaker 3: At least I can.
• 36:44
  Speaker 2: Hide behind the veil now if I haven't even really
• 36:45
  Speaker 2: tried yet, because I'm still in learning mode, and I
• 36:48
  Speaker 2: think people do need to, especially in this field.
• 36:50
  Speaker 3: Learning will only get you so far.
• 36:52
  Speaker 2: Like with this YouTube course I'm teaching, I feel I'm
• 36:54
  Speaker 2: helping these people get to a place that zero percent
• 36:59
  Speaker 2: of people who start on you YouTube are already at
• 37:01
  Speaker 2: when they start on YouTube. So I'm already helping you
• 37:03
  Speaker 2: get there. But once the course is over, you got
• 37:05
  Speaker 2: to just go, like there's no more learning to be
• 37:08
  Speaker 2: done here.
• 37:09
  Speaker 3: It's time to just start and you're going to.
• 37:10
  Speaker 2: Learn on the road. That's how you learn. But people
• 37:13
  Speaker 2: are very fearful, right, like some muscle sink or swim baby.
• 37:16
  Speaker 2: One of the analogies I give my membership community. It's like,
• 37:19
  Speaker 2: let's just say you wanted to learn piano, right, you
• 37:21
  Speaker 2: don't play piano, you want to learn vander and you
• 37:23
  Speaker 2: want to learn something like everything.
• 37:25
  Speaker 1: That you want to learn, like you literally just have
• 37:27
  Speaker 1: to do. Like you want to learn French, you have
• 37:29
  Speaker 1: to speak it. You want to learn piano, you have
• 37:30
  Speaker 1: to like push the button, you know, like it's so
• 37:33
  Speaker 1: much of it is action and to your point, like
• 37:35
  Speaker 1: you know, we can become victims of what I you know,
• 37:38
  Speaker 1: that learning trap, yeah, versus get in there, fail try
• 37:42
  Speaker 1: I mean I have had I you know, I lived
• 37:44
  Speaker 1: in the city too. I've had multiple ventures, failed fundraising
• 37:48
  Speaker 1: requests and this and that and just being in it.
• 37:50
  Speaker 1: And I always joke I learned more in my first
• 37:53
  Speaker 1: business than I did in my MBA program the Real
• 37:56
  Speaker 1: Business Act, you know. Stuff that I learned was in
• 37:58
  Speaker 1: the ground building, I know. So, I mean I feel
• 38:01
  Speaker 1: that in my bones as well. But then getting people
• 38:04
  Speaker 1: like word of the wise, like I guess, getting people
• 38:06
  Speaker 1: into action, you know, or getting people into that okay,
• 38:11
  Speaker 1: we're getting out of the learning trap, whether it's your course,
• 38:13
  Speaker 1: my course, membership.
• 38:14
  Speaker 3: Of this chat whatever, m h.
• 38:16
  Speaker 1: Getting people into action mode. Do you find like maybe
• 38:20
  Speaker 1: setting goals for your clients or being like how do
• 38:23
  Speaker 1: we get them to like, I don't know, exposure therapy,
• 38:26
  Speaker 1: like just actually go in and try and like your
• 38:29
  Speaker 1: thoughts around getting warded, you know.
• 38:31
  Speaker 2: Well, I think and hopefully your community who's already part
• 38:33
  Speaker 2: of a community, sees the value in being in a
• 38:35
  Speaker 2: community like that, because just being in a group of
• 38:38
  Speaker 2: people who are all talking about all the stuff you're
• 38:41
  Speaker 2: thinking about with how to grow and I'm sure hearing
• 38:44
  Speaker 2: other people's thoughts and seeing their content inspires you and
• 38:47
  Speaker 2: there is so much value in joining of course and
• 38:49
  Speaker 2: having someone.
• 38:50
  Speaker 3: Guide you through a hard time.
• 38:53
  Speaker 2: That said, I think as far as moving into action
• 38:57
  Speaker 2: and what do we need to do to bite the
• 38:59
  Speaker 2: bullets you speak, I think there's so much value in
• 39:01
  Speaker 2: having a course or a cohorterer being part of it.
• 39:04
  Speaker 2: But what I really teach people, both in my one
• 39:06
  Speaker 2: on one coaching and also in my courses, is how
• 39:10
  Speaker 2: to have a strategic plan of what you're creating, because
• 39:13
  Speaker 2: I actually think one of the biggest hurdles people are
• 39:16
  Speaker 2: getting past is they're waking up every day and they're
• 39:18
  Speaker 2: having to think about what to post today. And that's
• 39:21
  Speaker 2: why having the signature series, whether it's having a few
• 39:24
  Speaker 2: of those formats on Instagram that you return to or
• 39:26
  Speaker 2: on your Instagram stories or on your YouTube, having these
• 39:30
  Speaker 2: preset ideas, it sounds like you're actually doing more work
• 39:34
  Speaker 2: and it sounds more stressful than just being free. But
• 39:38
  Speaker 2: the fact is you're actually freeing your brain up so
• 39:41
  Speaker 2: that you have the backbone of your content. Even if
• 39:44
  Speaker 2: you wake up one day in no creative verse, you
• 39:47
  Speaker 2: know what's going up and your content can continue to
• 39:49
  Speaker 2: be consistent, which is probably the number one thing for
• 39:52
  Speaker 2: a creator.
• 39:52
  Speaker 3: Is to just not stop.
• 39:54
  Speaker 2: And then I think you will find that just by
• 39:56
  Speaker 2: nature of you always having content that's coming out and
• 39:59
  Speaker 2: you always getting feedback, you're almost like fast tracking your learnings.
• 40:03
  Speaker 2: You then will probably find that you're in a bit
• 40:06
  Speaker 2: of a creative overflow state where you have more new
• 40:08
  Speaker 2: ideas coming and you can always add more. Like I
• 40:11
  Speaker 2: always tell people, once you have your five things you're
• 40:13
  Speaker 2: posting on Instagram every week, if you see a trending
• 40:16
  Speaker 2: video that's going around and you want to jump on it,
• 40:18
  Speaker 2: add two videos a day, like add more. But you
• 40:21
  Speaker 2: will be less stressed and more creatively excited if.
• 40:25
  Speaker 1: Once you even have a plan, Yeah, yes, and exactly
• 40:30
  Speaker 1: once you're making you're like, this is easier, right.
• 40:33
  Speaker 2: And it's kind of like with the YouTube, where you
• 40:35
  Speaker 2: don't even once you pick what your content is. Even
• 40:37
  Speaker 2: for Instagram, it doesn't need to be the perfect thing
• 40:40
  Speaker 2: that you're going to do forever. Just pick it and
• 40:42
  Speaker 2: commit to it, and give yourself two to three months
• 40:44
  Speaker 2: of consistently making what you've mapped out for yourself and
• 40:47
  Speaker 2: not straying from it or just adding things. If you
• 40:50
  Speaker 2: get creative, because just from hitting post every day and
• 40:54
  Speaker 2: seeing the feedback, you're going to get new ideas for
• 40:56
  Speaker 2: next time. And it's like it's almost a direct chart
• 40:58
  Speaker 2: where it's just the more you post, the faster you learn.
• 41:01
  Speaker 2: So if you dump out three things a day, you're
• 41:03
  Speaker 2: gonna learn way faster than someone who's posting out three
• 41:06
  Speaker 2: things a week.
• 41:06
  Speaker 3: I love that.
• 41:07
  Speaker 1: It's like fail faster, learn faster, get data faster, Like.
• 41:12
  Speaker 3: Yeah, instead of one little video, just I'm so for that.
• 41:15
  Speaker 1: I recently did like a reel or some video just
• 41:18
  Speaker 1: saying something about like people quitting and I was saying that,
• 41:20
  Speaker 1: like creators often quit not because it's hard, but because
• 41:24
  Speaker 1: it's boring. And I know that's like kind of like
• 41:27
  Speaker 1: a big like what it is boring?
• 41:29
  Speaker 3: Like do you know what boring? For me? Anyways? Like
• 41:31
  Speaker 3: certain pieces of the business are so boring.
• 41:34
  Speaker 1: I'm like this is fun, Like love this, Like let's chat,
• 41:37
  Speaker 1: like I'm down. Do you know how much boring stuff
• 41:41
  Speaker 1: there is in like the creator world And people after
• 41:44
  Speaker 1: they do it for a month, they're like what and
• 41:47
  Speaker 1: like that And I don't mean boring. I'm not hating
• 41:49
  Speaker 1: on what we do. It's that repetitive consistency element. Like
• 41:52
  Speaker 1: any it's the dopamine's gone, right, Like, oh I started
• 41:55
  Speaker 1: this channel that No, now you actually have to like
• 41:57
  Speaker 1: I mean, I've been posed to do it thousands of videos,
• 41:59
  Speaker 1: like my must is strong in this. But people, you know,
• 42:03
  Speaker 1: having that repetition of just the same task. And that's
• 42:06
  Speaker 1: why having these series that you're constantly changing and making
• 42:09
  Speaker 1: them work, it kind of gives you that little boost.
• 42:12
  Speaker 2: I also think, just to jump in here, I think
• 42:15
  Speaker 2: people need to do a little bit of I don't
• 42:18
  Speaker 2: want to sound woo woo, but just a little bit
• 42:20
  Speaker 2: of the back end, and also not to give them
• 42:25
  Speaker 2: something else to procrastinate with, but a little bit of
• 42:28
  Speaker 2: the work first of moving past whatever mental block is
• 42:32
  Speaker 2: holding you back from showing up. Because I think, especially
• 42:35
  Speaker 2: when you join a course or you get a coach
• 42:36
  Speaker 2: or whatever, almost anyone can be pushed, whether it's like
• 42:40
  Speaker 2: someone else forcing them or giving them a deadline or whatever.
• 42:43
  Speaker 2: Almost anyone can be pushed to actually get out there
• 42:44
  Speaker 2: and post the first video. But it's the people that
• 42:47
  Speaker 2: are going to keep moving after that that will excel
• 42:50
  Speaker 2: when the coach is gone or when the cohort is
• 42:52
  Speaker 2: closed or whatever.
• 42:53
  Speaker 3: I mean. Obviously that's the value of a membership. Community
• 42:56
  Speaker 3: is that it never ends.
• 42:57
  Speaker 2: But to be one of those people who keeps is
• 43:01
  Speaker 2: what it's going to take. And you're only gonna be
• 43:02
  Speaker 2: able to get there if you've worked through whatever it
• 43:05
  Speaker 2: was that was holding you up in the first place,
• 43:07
  Speaker 2: whether it's fear or shame or scared of the negative comments,
• 43:11
  Speaker 2: whatever it is. You can't just get up the willpower
• 43:15
  Speaker 2: and post one video because then you will fall off.
• 43:16
  Speaker 3: Totally agree.
• 43:17
  Speaker 1: I feel like you may have intel to this question.
• 43:20
  Speaker 1: We've been asked this before and I never know how
• 43:22
  Speaker 1: to answer it. Maybe you know, maybe you don't, but
• 43:24
  Speaker 1: I know on Instagram they'll say stuff like, you know,
• 43:27
  Speaker 1: start a new account. Instagram is favoring new accounts and
• 43:32
  Speaker 1: fresh creators and being consistent. You know, if you have
• 43:34
  Speaker 1: a YouTube channel that is stagnant and you're trying to
• 43:38
  Speaker 1: grow and it's just kind of fizzled, do you are
• 43:41
  Speaker 1: you of the thought like well change your content or
• 43:43
  Speaker 1: are you of the thought like you know, people have
• 43:46
  Speaker 1: asked me, should I start over?
• 43:47
  Speaker 3: Should I start a fresh account?
• 43:48
  Speaker 1: And you know, maybe boost whatever happens, I call it
• 43:52
  Speaker 1: the Wizard of Oz.
• 43:53
  Speaker 3: I'm like, no one knows what's going on, but like,
• 43:55
  Speaker 3: do your thought.
• 43:55
  Speaker 1: Do you feel like if you had an account that's
• 43:57
  Speaker 1: been stagnant forever and ever and ever, is it or
• 44:00
  Speaker 1: trying to fix that account or is it worth like
• 44:03
  Speaker 1: trying to start something fresh and new? Like, I don't
• 44:05
  Speaker 1: where do you lie on that? I get that question
• 44:07
  Speaker 1: all the time, and I'm like, I don't know.
• 44:09
  Speaker 2: Well, yeah, I mean, I don't know what Instagram would
• 44:14
  Speaker 2: say about favoring new accounts. I have to believe it's
• 44:17
  Speaker 2: not true, but I don't know. We should ask Adamasari
• 44:19
  Speaker 2: that question. Yeah, I think that if you have any
• 44:23
  Speaker 2: followers on your page, you're already ahead of where a
• 44:26
  Speaker 2: new account would be, whether that's followers or subscribers. And
• 44:29
  Speaker 2: I would say your account is not stagnant because it's
• 44:33
  Speaker 2: an old account. If you are putting out consistently good content,
• 44:36
  Speaker 2: it would be thriving. So it's almost like people will
• 44:39
  Speaker 2: do anything aside from take the blame of why their
• 44:43
  Speaker 2: account is troubled and listen you could be. For example,
• 44:46
  Speaker 2: on my YouTube channel, I went from posting a very
• 44:49
  Speaker 2: specific vlog style of content to turning the whole account
• 44:52
  Speaker 2: into my podcast channel, which I will be the first
• 44:54
  Speaker 2: person to say was a bad move for the health
• 44:59
  Speaker 2: of my YouTube channel because I got all these subscribers
• 45:01
  Speaker 2: here for one thing, and now all of a sudden,
• 45:03
  Speaker 2: I'm not giving them that and I'm giving them something else,
• 45:04
  Speaker 2: and it's not something I would have chosen to do
• 45:08
  Speaker 2: on my own in full transparency, the reason I did it,
• 45:11
  Speaker 2: and obviously sometimes there are things like out of creator's control,
• 45:14
  Speaker 2: but the reason I did it is because to get
• 45:16
  Speaker 2: a podcast on the network that I wanted to have
• 45:18
  Speaker 2: it on the network only wanted the podcast if it
• 45:22
  Speaker 2: was living on my YouTube channel that had five hundred
• 45:24
  Speaker 2: thousand subscribers. They didn't want me to start a new
• 45:26
  Speaker 2: YouTube channel and start from zero. They wanted to be
• 45:29
  Speaker 2: able to advertise against it immediately. So that's why I
• 45:32
  Speaker 2: chose to do it. And now I'm sort of in
• 45:34
  Speaker 2: real time migrating my audience over. I mean, we've had
• 45:37
  Speaker 2: over one hundred episodes now, and I think people kind
• 45:39
  Speaker 2: of get it.
• 45:39
  Speaker 3: By this point.
• 45:40
  Speaker 2: But it does harm the performance of the videos and
• 45:42
  Speaker 2: the community because people are like, where are your vlogs?
• 45:45
  Speaker 2: Are you ever coming back to this? Like a lot
• 45:46
  Speaker 2: of the comments are asking when something else is coming?
• 45:49
  Speaker 2: And so probably would have been smarter to start a
• 45:51
  Speaker 2: YouTube channel just as far as building a community for
• 45:54
  Speaker 2: the podcast. Specifically, if you're creating like a separate venture
• 45:58
  Speaker 2: like that, a new podcast, for example, I would probably
• 46:01
  Speaker 2: suggest starting it on a new channel or a new
• 46:04
  Speaker 2: Instagram handle. But if it's like an extension of your brand,
• 46:07
  Speaker 2: like a series with you as the host, you don't
• 46:09
  Speaker 2: want to start all these fragmented channels for all these
• 46:12
  Speaker 2: little things. And I just think at the end of
• 46:14
  Speaker 2: the day, you need to recognize that once you start
• 46:17
  Speaker 2: showing up consistently and doing all the right things of
• 46:20
  Speaker 2: properly driving people to it and creating all the funnels
• 46:24
  Speaker 2: to get people to watch it and uploading good quality
• 46:27
  Speaker 2: content on those platforms, that's what's going to grow the channel,
• 46:30
  Speaker 2: not just starting from scratch.
• 46:32
  Speaker 1: Yeah, I totally, I totally agree. And something I try
• 46:35
  Speaker 1: to stress to people too, it's like, what are you
• 46:38
  Speaker 1: what's your goal?
• 46:39
  Speaker 3: Right? Like, I'm a course creator.
• 46:41
  Speaker 1: We have, like, you know, a really best selling course
• 46:44
  Speaker 1: and program. So our views, while they may not be high,
• 46:48
  Speaker 1: they are quality. I've built a you know, really successful
• 46:52
  Speaker 1: business on a low view channel and it's because the
• 46:56
  Speaker 1: people that see me and connect with me and learn
• 46:59
  Speaker 1: from me. It's not for the masses, right, it's not
• 47:02
  Speaker 1: for the masses. And I think if you're listening and
• 47:04
  Speaker 1: you're like, oh, I want to get into education or
• 47:06
  Speaker 1: selling or I'm a real term selling a digital it's
• 47:09
  Speaker 1: very different than if you're like, oh, I want to
• 47:11
  Speaker 1: and I tell people own it, Like if you want
• 47:12
  Speaker 1: to be an influencer, own it, be like I want
• 47:15
  Speaker 1: to be an influencer. I want to blog, I want
• 47:16
  Speaker 1: to talk about my life like I want to be
• 47:18
  Speaker 1: a persona or personal brand. It's a little bit different
• 47:21
  Speaker 1: then if you're starting a YouTube channel to be a
• 47:24
  Speaker 1: business and maybe use it as a funnel to your business.
• 47:27
  Speaker 3: Right.
• 47:27
  Speaker 1: So also kind of like that for anyone listening in
• 47:30
  Speaker 1: and I know a lot of my people are growing
• 47:32
  Speaker 1: their communities and wanting to go more of that influencer route.
• 47:35
  Speaker 1: They want to be able to talk about multiple things.
• 47:37
  Speaker 1: They want to be able to blog. It's very different
• 47:39
  Speaker 1: than if you're like, oh, well, I want to sell
• 47:41
  Speaker 1: you know, digital products on my on my channel.
• 47:44
  Speaker 3: You know.
• 47:45
  Speaker 2: Yeah, I also think people need to we're sort of
• 47:49
  Speaker 2: past the followers are everything moment, but a lot of
• 47:53
  Speaker 2: people's goal with their platform is I'm trying to reach
• 47:56
  Speaker 2: ten thousand followers and I can't even tell you how
• 47:58
  Speaker 2: many accounts I've seen recently. I think my Instagram algorithm
• 48:02
  Speaker 2: serves me far too much aspiring content creator content, which
• 48:06
  Speaker 2: is overwhelming.
• 48:07
  Speaker 3: I actually went in.
• 48:07
  Speaker 2: Recently and said, I don't want to see content creator
• 48:10
  Speaker 2: content because like it's too meta for me, it's too
• 48:13
  Speaker 2: aligned with what I'm making. And I keep seeing these
• 48:16
  Speaker 2: accounts where the whole account is I have fourteen hundred
• 48:21
  Speaker 2: subscribers follow me for the next video, just got sixteen
• 48:24
  Speaker 2: hundred subscribers. It's like a girl blowing out candles on
• 48:27
  Speaker 2: a cake or something talking about her growth, and she's
• 48:31
  Speaker 2: just growing and growing, because it's almost like this kitchy
• 48:34
  Speaker 2: cohort thing of people being like I found you, I'm
• 48:36
  Speaker 2: following you, and now you're growing. Unless this girl takes
• 48:41
  Speaker 2: but I'm saying, girl, I'm sure there's multiple. Unless these
• 48:44
  Speaker 2: people take what they're doing and then do something else
• 48:49
  Speaker 2: with the growth that they're having, you are going to
• 48:51
  Speaker 2: have an empty account with a million subscribers, a million followers,
• 48:57
  Speaker 2: and no business. No one's going to know anything about
• 48:59
  Speaker 2: you except for that you are growing your followers. And
• 49:02
  Speaker 2: is that what the goal is? And I think for
• 49:03
  Speaker 2: some people it might be maybe they just want the notoriety,
• 49:06
  Speaker 2: the fame, the wow factor, the article written about this
• 49:09
  Speaker 2: person who grew a million followers in two days.
• 49:11
  Speaker 3: Whatever.
• 49:12
  Speaker 2: Maybe that's what you want, But is that what I want?
• 49:15
  Speaker 2: And I would actually rather have far fewer followers that
• 49:20
  Speaker 2: actually buy the things I'm offering or that actually know
• 49:24
  Speaker 2: things about me.
• 49:26
  Speaker 3: Yeah, that makes sense. Then just be growing for growth sake.
• 49:29
  Speaker 1: Yeah, I think that's a really good, you know, mindset
• 49:32
  Speaker 1: shift too, for all of us to just kind of
• 49:35
  Speaker 1: get the wiggles out, Like, follower account is not, you know,
• 49:38
  Speaker 1: necessarily the driver of success. It depends where your business
• 49:43
  Speaker 1: is at. And even as someone like me that has
• 49:46
  Speaker 1: come from the grandside, paid influencers for their campaigns, you know,
• 49:49
  Speaker 1: depending on the goals. Like I've had smaller creators that
• 49:53
  Speaker 1: reach a really target local market or have really significant
• 49:57
  Speaker 1: push and sort of you know, their affiliates and they
• 49:59
  Speaker 1: have case studies and data, Like I'm so much more
• 50:02
  Speaker 1: excited about people like that than to your point, the
• 50:06
  Speaker 1: gal with a million who is not not going.
• 50:08
  Speaker 3: To move the needle.
• 50:09
  Speaker 1: I've seen it in my own business, like I pargner
• 50:12
  Speaker 1: with and the affiliates I have brought in I've seen
• 50:15
  Speaker 1: it in our business.
• 50:15
  Speaker 3: I've seen it in so many spaces.
• 50:17
  Speaker 1: So I think it's just a good reminder for all
• 50:19
  Speaker 1: of us to kind of get those those tvgbs around
• 50:22
  Speaker 1: followers and just really kind of leaning into your why
• 50:24
  Speaker 1: you guys, why you're doing what you're doing, the content
• 50:27
  Speaker 1: that you're making, and why you're going for where you're going.
• 50:30
  Speaker 1: You guys all know I'm team YouTube all the way.
• 50:33
  Speaker 1: Anytime I do like a training or webinar, I'm like,
• 50:35
  Speaker 1: who here's from YouTube? Like I like YouTube is wifey
• 50:38
  Speaker 1: and everyone else is a side chick. Like I just
• 50:40
  Speaker 1: love YouTube. I tell my students all the time. You know,
• 50:44
  Speaker 1: I don't teach YouTube.
• 50:45
  Speaker 3: I don't.
• 50:45
  Speaker 1: I wouldn't be able to teach it, But I just
• 50:46
  Speaker 1: love it. For me, it's like swimming in the ocean.
• 50:48
  Speaker 1: I feel like I can just be as long winded
• 50:50
  Speaker 1: as I need to be, versus like the thirty second
• 50:53
  Speaker 1: reel where I'm just like in a straight jacket and
• 50:55
  Speaker 1: really struggling.
• 50:56
  Speaker 3: But everyone's different.
• 50:57
  Speaker 1: Like I have some gals who are so good at
• 50:58
  Speaker 1: short and then they get on the long form and
• 51:00
  Speaker 1: they're like, you know.
• 51:01
  Speaker 3: So content should be joyful.
• 51:03
  Speaker 1: Pick a platform, that brings you joy that you feel
• 51:06
  Speaker 1: like you can execute on. But obviously Lucy and I
• 51:08
  Speaker 1: are team YouTube, So if y'all want to learn more
• 51:10
  Speaker 1: about Lucy, I'll include all her links below.
• 51:13
  Speaker 3: Lucy.
• 51:13
  Speaker 1: If there's anywhere you want to share with people where
• 51:15
  Speaker 1: they can connect with you, I will include those links.
• 51:17
  Speaker 1: But if you just want to also speak it for.
• 51:19
  Speaker 2: Yeah, so on my Instagram and TikTok on YouTube, the
• 51:23
  Speaker 2: handle is at lucybfink spelled Lucie b fi nk, and
• 51:28
  Speaker 2: then you can go to lucythink dot com slash YouTube
• 51:32
  Speaker 2: for more information about the YouTube course, which right now
• 51:35
  Speaker 2: might just prompt you to join my newsletter, my free
• 51:37
  Speaker 2: newsletter to get more info about when the next go
• 51:40
  Speaker 2: hoard opens, as well as lucyfink dot com slash Confidential,
• 51:44
  Speaker 2: which is the Creator Confidential paid newsletter if you want
• 51:47
  Speaker 2: to get on that, and otherwise you could just send
• 51:49
  Speaker 2: me a DM and my team tries to respond to
• 51:51
  Speaker 2: them as much as we can. But I'm excited to
• 51:54
  Speaker 2: hear from people, and thank you so much for inviting
• 51:56
  Speaker 2: me to be on this podcast.
• 51:57
  Speaker 3: This is awesome. Thank you guys,