Latest / Flow State Business / We've dimmed our light and I'll be damned if we do nothing about this.

Transcript

We've dimmed our light and I'll be damned if we do nothing about this. · Flow State Business

• 0:00
  Guys, I'm just gonna be real with you.
• 0:01
  I am straight off the back of a Monopoly loss, and I don't know what it is, but I keep losing to my boys.
• 0:11
  I am clearly a very smart person Why can't I win Monopoly?
• 0:19
  Someone please tell me.
• 0:22
  Oh my gosh.
• 0:22
  Anyway, it's school holidays in the house.
• 0:25
  We went for a bike ride yesterday, somehow ended up in Target.
• 0:29
  My son wanted to buy a Monopoly extension.
• 0:32
  Have you seen those?
• 0:33
  So there's these little corner pieces that you can add to your regular Monopoly board, and it, yeah, literally extends out the game.
• 0:41
  There's a couple of new rules, and we got the one where if you land on Free Parking, there's a whole bunch of new benefits, and also a whole bunch of bad, bad no-nos.
• 0:53
  Anyway, gosh, I thought this is it.
• 0:56
  This is my redemption.
• 0:58
  I'm finally gonna be able to win Monopoly against these boys.
• 1:01
  Okay, no.
• 1:02
  So what do I do as they continue playing?
• 1:05
  I jump on the podcast with you guys because just need to, like, decompress somewhere.
• 1:12
  Oh, it is what it is.
• 1:13
  Anyhow, I do actually have some thoughts today, and maybe this, ugh, this feeling of why can't I win Monopoly, oh, is gonna feed into the podcast because I'm feeling this sense of come on already.
• 1:30
  Like, why are we still here already?
• 1:34
  And very specifically, I wanna talk to you guys, especially those who are soul-led, heart-led, purpose-driven coaches and mentors who came into this work because you genuinely wanted to change how someone's life felt.
• 1:55
  And somewhere along the way, you've decided to pull back, especially I'd say in the last two years or so.
• 2:03
  And I'm actually getting a lot of clients coming back into my world, a lot of people working with me one-to-one who have said that the last two years has really been a year where they've dimmed their light.
• 2:16
  And I knew I had to talk to you guys.
• 2:19
  It's not a coincidence that I have one or two of these individual conversations.
• 2:23
  I always know that when this shows up in some form of a theme inside of my coaching collective, more of you are feeling this.
• 2:31
  And specifically, this group of people feel like they've gone quiet without even knowing they've gone quiet.
• 2:39
  Like, they've lost their words.
• 2:41
  Their vision's gone blurry.
• 2:43
  And a lot of you guys have completely lost sight of what actually matters in exchange for the pursuit of being seen or in, in exchange of the pursuit of being good for the algorithm, being the good girl for the algorithm.
• 2:59
  So if you comply, it may mean more views, more likes, more reach.
• 3:04
  And I really feel like this has crushed the way that we communicate to attract our most aligned clients.
• 3:14
  And instead we're either not attracting anyone at all, we've had no DMs, we've had no real clients come through social media, and you've had a bunch of hollow people following you, as in you have no idea who they are, they don't have conversations with you.
• 3:29
  It's just numbers on a page.
• 3:30
  It means absolutely nothing.
• 3:32
  And All of this effort that you place towards getting social media to understand you better is stitched together by this belief that maybe one day if the numbers get big enough, it will finally, finally help you feel like you are on track, an abundant business owner, and someone who's got their shit together.
• 3:58
  If that's you, keep listening because I've got some things that I wanna share.
• 4:02
  And if you know you're on this track right now and you're like, "Oh my gosh," like, "Yes, I've been trying to pep talk myself to get back on socials," uh, I just wanna give you some level of relief because everything that you've told yourself that you need to do with social media, like post more, get better at writing hooks, get better at the visual hooks, none of that is actually going to fix your problem.
• 4:25
  And your problem right now is likely a lack of demand, a lack of lead flow, a lack of being seen by the right people.
• 4:34
  And you hear of, you know, certain people saying there's opportunities everywhere.
• 4:39
  You may have listened to my episode about brand deals.
• 4:41
  You know, there's doors opening everywhere, and you're going, "Babes, like, it's just so quiet right now.
• 4:47
  Can't even see that happening for me in the very near future." So this is what really set me off in one sense.
• 4:55
  The, the particular client that I spoke to who I'm like,"Okay, this has fired me up." So I had a client a few weeks ago, very fresh, new person coming into my world, but has followed me for a very long time, and, like, it's one of those situations where she knew a lot about me and was like,"Hey, I remember when you were traveling through Sorrento in Italy and you had that moment." I'm like, "Oh my gosh, I totally forgot I shared that story." That kind of intimacy.
• 5:24
  I didn't know her.
• 5:26
  I wasn't following her, but we just connected very, very fast.
• 5:29
  You know, as soon as she started talking to me, I knew that we were on the same soul-level wavelength.
• 5:35
  And she said, "Do you know, I'm coming to you because you'll see on my social media that I don't post anymore." Now, one of the things that I ask my clients when they're coming in is their social media handles.
• 5:45
  I wanna see what you guys are doing.
• 5:47
  I wanna see what sort of audience you've built.
• 5:49
  I wanna see what messaging you're putting out there.
• 5:51
  Of course, I wanna see what offers you've got going on.
• 5:53
  So this one client, to be honest, I was a little hesitant to bring her on because she didn't really have an active social media presence.
• 6:02
  She had a following of about 2,000 by the way, but hadn't posted since April 2024.
• 6:09
  So I was like, "Whoa, okay, what's going on here?" No updates.
• 6:13
  Obviously, she hadn't touched the account.
• 6:14
  No hi- updated highlights, nothing in stories.
• 6:18
  Uh, it was just very, very inactive.
• 6:21
  And she's like, "I can- Tell you the moment that I decided to stop posting, and I just never got off my butt to start again.
• 6:30
  And you know what?
• 6:31
  Like I said, she's not a beginner.
• 6:32
  She's really extraordinary at what she does.
• 6:35
  Like, clients have stayed with her for years and for years.
• 6:39
  She has a body of work that took her over a decade to build, so she's been doing this for, you know, a long time.
• 6:47
  And she's also got results that she can share, results that most people in this industry would just love to have.
• 6:56
  And over the last two years or so, she's almost entirely been off social media because there was a moment where she tried to post something that spent… She spent a lot of time on it.
• 7:07
  I think she may have even got, like, a social media manager to help, you know, form this amazing series, and she had posted two or three of them, and they had completely tanked.
• 7:18
  Like, I'm talking, you know, she used to get maybe, like, a couple of thousand views, then the algorithm had changed overnight, and she got 100 views, 100 views, 100 views, and nothing.
• 7:30
  Like, no activity behind it.
• 7:32
  And that to her, she told me, was such an indicator that she wasn't meant for social media anymore And I've got so many thoughts on this, but I understand.
• 7:44
  I understand how demoralizing that can feel, especially if you are, like I mentioned earlier, a soul-led person who just, your desire is just to get your light work into the hands of the right clients, into the hands of the right people, and you don't wanna play the algorithm game.
• 8:02
  That is not what you signed up for.
• 8:04
  But along the way, you've told yourself that you need to really study and you need to really learn how social media is going to help your message get further.
• 8:16
  Have you forgotten that your light and your message carries so much further than the algorithm?
• 8:24
  I think you have.
• 8:26
  I think you've forgotten the magic around universal frequency and how that connects with the right person at the right time.
• 8:36
  It's like when the student is ready, the teacher shows up type of energy.
• 8:40
  But for the last two years, I've felt this myself, so I'm speaking from a place of my truth.
• 8:45
  We have been told that if we are not shaping our words and our message in our organic marketing in a certain way, there's not even a point.
• 8:56
  I had someone on my team around about early, you know, 2024, and her and I were working on major language shifts.
• 9:07
  And she was really… She, you know, she really wanted me to go quite far on social media.
• 9:12
  And she's like, "Rubes, the way that you're speaking, we love it, but it's not going to go any further than your current group of people.
• 9:22
  If you really wanna blow up, if you really wanna be seen, you have to learn how to hook somebody in three seconds.
• 9:28
  You have to learn how to create some sort of visual disruption or an audio disruption," such as nail tapping or whatever the fuck, "to get people leaning into you more." And so I went on this voyage of six months Trying everything.
• 9:46
  People were trying to help me.
• 9:47
  I was watching courses and YouTube videos.
• 9:51
  I had Deb come over to batch a whole bunch of talking head videos that were clipped a certain way, and none of that was wrong.
• 9:57
  I was following the actual rules, and I was doing my thing.
• 10:02
  But for whatever reason, it just was not translating.
• 10:06
  It did not translate.
• 10:08
  And to this day, you know, I'm still trying to work it out, but I just don't place any importance on it anymore, and my business has become more abundant than ever.
• 10:16
  My clients have become more aligned than ever.
• 10:19
  My engagement has become more flat than ever.
• 10:22
  But that's organic marketing in 2026.
• 10:25
  We have to feel this sense of, okay, it's a- it's all right if we're not chasing the numbers because what we're doing is chasing the right people.
• 10:34
  So back to my client.
• 10:36
  She, in the last two years, has been making some money, $2,000 or $3,000 a month through word of mouth, through her current clients staying on, which is an awesome testament to the work that she does Through small and networking community style events in and around the city that she lives in.
• 10:59
  And like I mentioned, like no social media.
• 11:03
  A little few emails here and there to her email list, and some people showing up in her world going, "Hey," like, "Are you still doing this?" And, you know, she's, she's getting by.
• 11:12
  Ideally, she would love to grow.
• 11:14
  She'd love to be back at $10,000 a month.
• 11:17
  Doesn't know how to get back on the organic marketing side of things, and she's just got no strategy anymore around social media.
• 11:26
  She just doesn't even know where to start, what to post, what to begin with.
• 11:31
  And you know that whole feeling of like if you've disappeared for a while, you put yourself into this pressure cooker of, "Oh, do I need to like reintroduce myself?
• 11:39
  Do I need to give a whole backstory about where I went?" If you want to, and if that lights you up, and if you wanna give context around why you've taken a few years off social media, and it might not even be a few years, it could just be a few weeks, a few months, go ahead and do that.
• 11:57
  But from like my personal point of view, when I'm following somebody, and we know how the algorithm works, we don't see everyone's stuff all the time, and all of a sudden I see, "Guys, I've taken a few weeks off socials.
• 12:11
  I'm back, babies." I don't know about you, but I'm just like, "Well, I didn't even know you left." Right?
• 12:18
  It's just you know that you've left, but I think a lot of your people don't know that you've left.
• 12:24
  So if that stresses you out, don't do it.
• 12:26
  Just come back in and say,"Hey." All right, let's get back to it and share your damn message with the world.
• 12:34
  This woman, this client of mine, is a representation of so many of you who are genuinely so brilliant, and you have spent over two years, let's say, making yourself much dimmer because you've believed or you've half believed that it's hard to get visible.
• 12:54
  And I think that this is really freaking unfair that this is happening to so many soul-led coaches right now.
• 13:01
  Now, if this is resonating with you, if this is calling you up like you are singing, your soul is like drinking up these words- Go to the show notes right now and check out the workshop that I'm hosting on Friday.
• 13:17
  So if you're listening to this as the episode drops on Friday 25th, I'm hosting a workshop called Organic Only.
• 13:24
  This is a very, very slow your roll way to sell online.
• 13:30
  So I'm not gonna talk to you about chasing virality, getting more engagement, positioning yourself so that your boosted ads go better, that your meta ads go better.
• 13:39
  None of that, okay?
• 13:41
  Friday is literally me reminding you of your message and helping you remember who you are when it comes to how you share on the work that you do Sometimes when you're doing this work, you forget to reactivate the energy that lives within the words that you put out there.
• 14:02
  I've said this for so long, words are spells.
• 14:05
  Your caption is a spell.
• 14:08
  Now, take that how you will.
• 14:09
  But I love it because words are spells.
• 14:11
  Like, you're spelling out what you desire to share with somebody.
• 14:15
  You're spelling out the results of your clients.
• 14:17
  You're spelling out the things that you as an incredible visionary have thought to yourself at one point,"My work can change lives.
• 14:28
  My work can change families.
• 14:30
  My work can break generational patterns.
• 14:32
  My work can bring a lot of joy into this household.
• 14:35
  My work can really reach thousands of people out there." And yet, for the last two years, you've been studying how to put together a three-second hook, how to get viral on trial reels, and you have not thought about once how to share your message from your soul because you've been telling yourself that it's not gonna work.
• 14:57
  Now, I'm not about to be here like the hero of this message or the Messiah of all of this because I, I'm not.
• 15:03
  And I'm very honest with all of you that sometimes I put stuff out there and it flops and it goes nowhere and, you know, it doesn't reach the most aligned people.
• 15:12
  But I just know that over time, over the last eight years, I have not changed the way that I message.
• 15:18
  Fundamentally, I will always speak from my soul first, and then if it so happens that there's something trending or there's some sort of hook that works for what I wanna share, I will use that.
• 15:29
  But for the most part, I do my own thing.
• 15:31
  I stay in my own lane.
• 15:33
  And I do wanna pull up my soapbox for a minute because, you know, like the vision that I have when I used to live in London, I used to live quite close to Hyde Park and like, you know, I was there with a lot of my friends and it was… We just had to cut through Hyde Park, which is dodgy at times but, you know.
• 15:51
  I used to love wandering there during a summer's day, and there is this spot in Hyde Park called Speakers' Corner.
• 15:59
  And on a Sunday, people would watch a bunch of speakers, right?
• 16:05
  You could literally just go there.
• 16:07
  I don't know if this is still the case, but this is definitely like 20 years ago, 15 years ago.
• 16:11
  People would pull up, you know, a, a little box and literally stand on it- And they would spit out their views, wanted or unwanted, by the way, while a cro- a little crowd would gather around.
• 16:25
  Some of them would clap, some of them would debate, some of them would disagree.
• 16:29
  It's such a London thing.
• 16:30
  I absolutely love it.
• 16:31
  You can kind of imagine it going on even, like, the 1700s, the 1800s, and it's like people are going, "Hear, hear," and sharing their point of view.
• 16:40
  But, you know, like, I loved it, and I kind of feel like this is me on my own podcast, dragging out my little soapbox, because I think more of us need to be reminded.
• 16:53
  More of us need to hear this than any of us realize right now, because our words are becoming smaller, our light is becoming dimmer.
• 17:03
  We're becoming more and more disgruntled, frustrated, angry at how we're supposed to show up in our business.
• 17:11
  So here's what I think is actually really happening to us I feel there are two main enemies.
• 17:17
  One is the influencer model.
• 17:20
  Now, the influencer model has aggressively taken over how coaches post.
• 17:26
  Somewhere in the last few years, we've stopped taking our cues from our soul work, from what has created change in this world, what has created change within you, that conviction where it's like, "I need to start a business because this works.
• 17:44
  This has changed my life.
• 17:45
  I've also told my friends and my family about it.
• 17:47
  It's changed their lives." We've forgotten that.
• 17:50
  We've forgotten that what we do actually absolutely transforms people's souls.
• 17:58
  So instead, we've looked at what social media has, has told us, right?
• 18:02
  We, we've copied how influencers show up in the belief that we need to get more eyeballs and more reach and more engagement so that we can make more sales.
• 18:12
  The people that I have observed, some of them clients, who in the last 18 months have pursued views because they've told themselves 300 followers is not enough, 1,000 followers is not enough, no likes and engagement means failure of the business.
• 18:31
  They've gone on and decided that they would spend three months, six months, 100 days, 30 days on some sort of content challenge to get themselves more seen.
• 18:42
  And in that, they've been swept up in forgetting to sell, in forgetting to share, in forgetting to invite, and also because they've become shit-scared that they're gonna be met with nos and rejections.
• 18:54
  Now, if you think about an influencer, an influencer model is about getting hundreds and thousands of views, maybe millions of followers, in order to become successful.
• 19:06
  A coach with 100,000 followers and no offer is broke, because how are you making your money?
• 19:13
  And I want to be really specific, because what I mean here is nobody, nobody right now is talking about this in the coaching world because our entire conversation is geared towards getting more views.
• 19:29
  I just really hope that this is waking you up.
• 19:32
  And I had another client of mine say to me, "Rubes," like,'cause I posted something on socials, and I was talking about how the influencer model is really, really killing the way that we're communicating in an original way, in a unique way, in one of those, like, awkward silence ways.
• 19:48
  Like, "Oh, I don't know how to say this, but I'm gonna say it anyway." We all sound exactly the same.
• 19:53
  And I had one of my clients say to me, "Ruby, I cannot even tell you how refreshing it is to be reminded of this." Thank you.
• 20:02
  And that just, oh my gosh, that just gave me all the feels.
• 20:06
  And I want you to be reminded of that.
• 20:08
  Organic marketing has a strategy, but it's a different strategy to the influencer model.
• 20:13
  And if you wanna learn what that looks like, how you can make sales every day, how you can draw in coaching, aligned coaching clients, aligned opportunities.
• 20:23
  And most often it's through low engagement, it's through crappy stats, but your message is getting through to the people that are like, "Yes, I need that.
• 20:33
  She's coming to my world." And that's not to say that going viral and getting lots of views is the enemy.
• 20:39
  It's fantastic.
• 20:40
  Congratulations.
• 20:41
  That's fantastic.
• 20:43
  But for the most part, the coaching world has forgotten.
• 20:47
  We've forgotten that that's not the main game.
• 20:50
  And if you wanna be reminded of what that looks like, or if you genuinely don't know what that looks like anymore, come to Organic Only this Friday.
• 20:58
  I'm hosting an entire workshop on it.
• 21:00
  You're gonna feel incredibly activated.
• 21:03
  Can I tell you something?
• 21:03
  When I put out Organic Only as a bit of like a, I always do this like, "Hey guys, I'm thinking about putting together this workshop." And then a few days later I'll have a very, like quiet link at the bottom, and then a few days later I'll say,"Hey, here's the workshop link." That's sort of how I warm up to my offers.
• 21:21
  It was so well-received from email one, and I'm just so grateful.
• 21:27
  You know, that it was just a massive confirmation and we've got a really amazing group.
• 21:32
  Like I'm seeing the name of enrollments.
• 21:34
  I'm like, "Yep, okay." And as each enrollment's coming through, I'm like, right.
• 21:38
  I say like this little, almost like this little prayer, just like, okay, remind her.
• 21:43
  Remind them how powerful they are.
• 21:45
  Remind them of their soul message.
• 21:48
  Remind them that it's not about being seen, but it's about- Oh, just being here on this planet, knowing that we're here to make change, knowing that we're here to help even that one person switch up whatever patterns they've been going through, which changes that generation, and the next, and the next, and the next.
• 22:10
  And I love it.
• 22:10
  You know, it feels, to me, this feels just like such a home coming to the work that I used to do so much.
• 22:17
  And in many ways, it's like I don't feel like I've dimmed my light around socials, but I feel like I've dimmed my light around giving myself permission to share this with more of you again.
• 22:29
  You know?
• 22:29
  And being able to actually be like, "Hey, guys," like, "if you don't wanna chase the algorithm, there's another way." I haven't given myself permission to put on a course like this or a workshop like this in a very long time, and I now feel back.
• 22:43
  You know?
• 22:44
  Like, I've given myself the full hell yes energy, and I was gonna run it even with one person, and that's, that's the reminder.
• 22:52
  You know?
• 22:53
  Like, I think we've been told, like, when we're bad entrepreneurs if we can't get more stuff, more eyeballs on our things, but we're not.
• 23:03
  We're not.
• 23:05
  We can build an abundant six-figure business of five people.
• 23:09
  We can have an incredible company, running an incredible company with people, 20 likes, and some people sharing some stuff, and that's it.
• 23:20
  I've seen business owners make millions of dollars with 1,000 followers, and we have forgotten that.
• 23:28
  We've gotten distracted.
• 23:31
  So this is something that, as you can hear, I'm extremely passionate about, and maybe it's the Monopoly energy of losing Monopoly.
• 23:42
  I just don't want you to feel you continuously losing the social media game.
• 23:48
  If you're going for virality, and if you're going for more views, it's a losing game around confidence, and it's a losing game around getting your message to the right person more quickly.
• 24:01
  And I, I've said this, maybe you agree or disagree, but I want you to think about it.
• 24:06
  The more I philosophize this, those who are chasing higher engagement are those that are running away from daily sales.
• 24:17
  Do you believe that?
• 24:19
  Those who are waking up every day wondering, "Today I'm gonna make 5,000 people lean into my work, and I hope that I get 100 more followers," are those that are also creating huge distractions, sabotaging their sales process, and taking all of their juicy creative light energy towards placing bets on one aspect of the marketing board.
• 24:50
  High risk, high return for sure maybe, and returns are not sales by the way.
• 24:53
  It's just eyeballs on your, on your work.
• 24:56
  But this distraction makes you feel productive.
• 25:00
  This distraction makes you feel somewhat accomplished, and at the end of the month, at the end of the 90 days, whatever time period you've given yourself to challenge yourself around growing your social media, you've made hardly any money.
• 25:14
  And how do you call yourself a company?
• 25:16
  How do you call yourself a business?
• 25:18
  You're a full-time social media manager for a brand that's not making money and a brand that's not paying you.
• 25:26
  Ugh, I… No.
• 25:27
  I'm sorry.
• 25:28
  I had to say that.
• 25:30
  I had to say that 'cause I, even as I'm saying it- I see faces and names pop up who are literally pursuing that over pursuing the idea that they can make one sale today with the current audience through organic marketing, through your soul-led work, through the words that are gonna continue resonating for weeks and weeks and months and months.
• 25:55
  And, and that's why, by the way, I'm not needing to post so much.
• 25:59
  I post two or three times a week, and my words continue to resonate and to get out there to the right people without me needing to continuously be on this, like hamster wheel, running around like a crazy person and not having any capacity to actually love my life, serve the clients that I adore, come up with amazing offers, and have a lifestyle that supports me and my family, where I'm not feeling burnt out needing to, like, come up with content ideas all day long.
• 26:31
  There is a revolution coming.
• 26:34
  And you know what?
• 26:35
  If I need to lead it for a little while, I will lead it, 'cause it's already here.
• 26:40
  People are done with the way that AI is shaping how we speak.
• 26:43
  People are done with the way social media is clipping how we are allowed to form an opinion.
• 26:48
  The platforms that we're on wants us arguing, wants us to be contrarian, wants us to get- go for each other.
• 26:56
  They want the contrary take, the hot take, the fight, the spilling of the tea, because conflict keeps people on the app and scrolling.
• 27:06
  I don't want people on the app scrolling.
• 27:07
  I want people hopping off, jumping into my link, deciding that they wanna improve their lives, and that's two different things.
• 27:15
  Correct?
• 27:16
  Virality versus sales.
• 27:19
  You almost at this point in time can't share something that's just lovely anymore.
• 27:26
  Think about it.
• 27:27
  It's really, really, really hard to share something that is lovely, like you're sharing a financial win, for instance, as a business coach.
• 27:36
  It's a lovely thing.
• 27:37
  Sharing something that improves the lives of others, something high vibration, something that only true and good has… And it's got nothing to do with arguing You know?
• 27:51
  And it's like, oh my gosh.
• 27:54
  Like, I just think it's time.
• 27:57
  There's maybe an association also with organic marketing being mediocre because we're not spicy enough.
• 28:03
  It's like, "I wanna make this more spicy. I wanna, I wanna get people angry. I wanna get people activated." Yeah, it's like, all right.
• 28:11
  Okay, cool.
• 28:11
  Like, are you doing that because you actually really believe it?
• 28:15
  Or are you doing that because you want the algorithm to wake up for you?
• 28:18
  And if you actually believe it, like how I believe in this message, you go for it.
• 28:22
  Double down, triple down.
• 28:24
  But please have a sales offer at the end of it.
• 28:28
  And it's not share and save and follow.
• 28:31
  It's buy the thing.
• 28:33
  It's come to my workshop.
• 28:35
  It's there's a masterclass.
• 28:36
  It's there's a $27 e-book.
• 28:38
  It's I run a mastermind.
• 28:40
  It's I have a one-to-one coaching offer for you.
• 28:43
  Have we forgotten that?
• 28:44
  That's the real call to action, guys.
• 28:47
  It's not save, like, and share.
• 28:50
  We forget that.
• 28:51
  Now, I wanna be fair, okay?
• 28:53
  There are outliers.
• 28:54
  I have watched a handful of amazing people this year whose work has exploded and who got paid enormously for it because they did go viral, and I am genuinely inspired by them.
• 29:06
  You know, think Jessie Jane.
• 29:07
  Inspired.
• 29:08
  She's been doing this for 10 years.
• 29:10
  She's hit a massive viral spike this year, and she's gone on to do huge things.
• 29:16
  But for the most part, for a lot of us who are reaching for that level of exposure and virality, mass reach is mass by definition It asks you to be entertaining.
• 29:30
  It asks you to be nowhere near what it takes for you to make sales every single day.
• 29:37
  Because the algorithm is optimizing for watch time.
• 29:40
  You know, if you have a look at… They want you to see how much watch time you get.
• 29:45
  So effectively, you're optimizing for a short attention span.
• 29:50
  These two things are not on the same side of you making more sales.
• 29:54
  So I cannot wait to show you how to organic market again, and we are talking organic only, baby.
• 30:02
  This is gonna be so empowering.
• 30:05
  And also, I think, you know, I'm not gonna kid you with like, "Oh, I've got some kind of silver bullet that's gonna, like, change up the way that you're doing things." Organic marketing is slow flow.
• 30:14
  Organic marketing isn't sexy.
• 30:16
  Organic marketing isn't necessarily numbers, but it's gonna light you up.
• 30:20
  It's gonna light your clients up.
• 30:22
  It's gonna change your bottom line.
• 30:23
  It's gonna help you make more revenue, and that's all I care about with you guys.
• 30:28
  I want you guys to have a sustainable coaching business because we need more of your light out there.
• 30:33
  We need your voice to come back.
• 30:35
  I don't really mind whether or not you do really well on social media.
• 30:41
  What I do look for is that you're giving people pathways to go and help themselves.
• 30:47
  Okay?
• 30:47
  So come join Organic Only.
• 30:51
  If you're listening to this live, one thing that you can do practically, starting now, right, is make sure that there's a way that someone can pay you today.
• 31:03
  Always a timely reminder.
• 31:05
  Put the right links in the bio.
• 31:06
  Post… Every post, every email, every episode has a way to buy from you.
• 31:12
  Write to your email list and wake them up if you haven't done that for a long time.
• 31:17
  Okay?
• 31:17
  That is the warmest room that you actually own.
• 31:20
  Nobody takes that from you.
• 31:21
  Nobody tells you how you grab their attention in three seconds.
• 31:25
  These are people that are genuinely waiting to hear from you.
• 31:28
  And I want you to continue reminding yourself that as a business owner, you're meant to measure sales, revenue, and cash flow, not likes, shares, engagement, and watch time, unless you want to be a full-time social media manager that doesn't get paid this week.
• 31:44
  That sucks.
• 31:45
  I know nobody wants that.
• 31:47
  So come do this with me.
• 31:48
  Check out the show notes.
• 31:50
  Friday the 25th.
• 31:51
  If you've missed the date and if you're fired up still, you will still be able to ac- see the link in the show notes.
• 31:57
  Obviously won't be live, but you can still grab the workshop.
• 32:00
  And yeah, I'm excited to help you find your voice again.
• 32:03
  I miss hearing it.
• 32:05
  Your people miss hearing it.
• 32:07
  I love you so much, and I hope that this has just brought something up in you.
• 32:11
  Come message me on Instagram.
• 32:13
  I love your DMs so much, and I will catch you in the next episode.
• 32:19
  Bye, my loves.